Tag culture

New Delhi, 27th November 2024: Godrej Vikhroli Cucina, a brand-agnostic food and lifestyle platform by Godrej Industries Group (GIG), in partnership with the Food Bloggers Association of India (FBAI), proudly hosted the India Food & Beverage Awards 2024 (IFBA) at Seven Rivers, Taj Holiday Village, Goa. Celebrating India’s diverse food ecosystem, the IFBA continues to honour individuals and entities whose exceptional work has shaped and redefined the food and culinary industry.

Among the key honourees, Chef Sanjyot Keer was awarded the prestigious Outstanding Contribution to the Hospitality and Culinary Industry award, and Kalyan Karmakar was named the FBAI Star. Additionally, several other winners were recognized for their exceptional work, including food reviewer Prithvish Ashar, who was honoured with the Insta Award for Top Review in Eatery.

The 2024 IFBA recognized talent across 11 main categories, encompassing 33 sub-categories, including Facebook, Instagram, Blog, YouTube, Media, Hospitality, Public Voting, FBAI Star, Industry Support, Education, PR Agency, and Contribution to the Hospitality and Culinary Industry. A total of 155 winners were honoured at this year’s ceremony, representing an exciting cross-section of India’s thriving food and beverage industry.

The event also showcased the integration of several Godrej-owned brands, including Godrej Yummiez, Godrej Jersey, Godrej Real Good Chicken, and Godrej Vikhroli Cucina. Highlights included the Godrej Jersey Yogurt Wall and the Godrej Jersey Sweet Shack, which were standout interactive installations designed to engage and captivate the food community. To celebrate the upcoming Thanksgiving and give back to the food community, Godrej Foods also hosted a special Thanksgiving Grazing Table featuring products like Yummiez Prawn Rissois, and Yummiez Paneer Pop skewers with Caldine Drizzle. This showcase brought the brand’s culinary offerings to life, fostering community spirit and togetherness.

One of the most anticipated moments of the evening was the launch of STTEM 2.0, India’s Frozen Snacks Report by Godrej Yummiez, unveiled by Mr. Sujit Patil, Chief Communications Officer, Corporate Brand & Communications, Godrej Industries Group, along with Chef Sanjyot Keer, Chef Sabyasachi Gorai, and Kalyan Karmakar.

Speaking on the launch, Abhay Parnerkar, CEO of Godrej Foods Ltd said, “I am excited to present the second edition of the Indian Frozen Snack Report, which explores the evolving snacking culture in India. As consumers’ palates continue to evolve, snacking is becoming an integral part of various occasions, from parties and weekend treats to lifting one’s mood. Our report highlights how convenience, taste, and even the emotional connection to snacking are driving this shift. Snacking is no longer just about satisfying hunger; it’s about the experience. There’s no better platform than IFBA 2024 to launch these findings, as it brings together the key voices shaping the future of food and beverages in India.”

Reflecting on the awards, Sujit Patil, Chief Communications Officer, Corporate Brand and Communications, Godrej Industries Group, said, “Vikhroli Cucina stands as a testament to our commitment to nurturing an inclusive and innovative food community. We’re thrilled with our longstanding partnership with the FBAI recognizing the outstanding talent and creativity that defines India’s culinary landscape. Honouring these accomplishments drives our shared mission to celebrate and elevate culinary excellence, connecting diverse cultures and flavours from across the country. Congratulations to all the winners for bringing new dimensions to India’s food scene, one inspired dish at a time.”

“We at Godrej Jersey are delighted to partner with IFBA 2024. Bringing together the dynamic community of chefs and food bloggers who inspire innovation and redefine the trends in the food and beverage industry. This collaboration reflects our dedication to delivering delightful and high-quality dairy experiences. With our Yogurt Wall and Jersey Sweet Shack, we aim to spark creativity and celebrate the joy of indulgence. Together with FBAI and Vikhroli Cucina, we look forward to fostering connections, sharing stories, and celebrating the passion that drives the F&B space.” Said Bhupendra Suri, CEO, Creamline Dairy Products Ltd

National, December 21st, 2023: Bhimthadi Jatra, founded by Sunanda Tai Pawar, celebrates its 17th year, with a captivating rural extravaganza that offers a unique and vibrant experience for visitors from all walks of life. Held annually in Pune, this extraordinary carnival seamlessly blends culture, tradition, skills, and entertainment, making it a must-visit.

With over 400,000 visitors every year, the Jatra welcomes Punekars, Mumbaikars, and art enthusiasts from neighboring cities. There is a beautiful music anthem attached to Bhimthadi this year with an aim to attract the younger generation to embrace the cultural diversity, bridging the gap between the rural and urban culture at Bhimthadi Jatra.

The 17th year is a platform empowering women to showcase their skills in handicrafts, textiles, and food preparation, contributing to their communities.

In a world where the allure of preserving and revelling in cultural heritage is irresistible, Bhimthadi Jatra emerges as a distinctive and authentic experience that beckons exploration. This annual spectacle, nestled in the heart of Maharashtra, not only showcases the region’s agricultural splendour but also unfolds as a vibrant stage for local artisans, craftsmen, and farmers to showcase their talents and products.

Bhimthadi Jatra has attracted eager visitors who are interested in buying products from rural and tribal women around India. The handicrafts at Bhimthadi are made of materials like khun, neem wood, and bamboo. Specially abled children from NGOs make coasters, warli paintings, and pen holders which are sold at the Jatra. She can give valuable input on the things showcased at the event. The home decor items are upcycled and brought to the event. Furniture, kitchenware, and other items made from neem wood and bamboo are also available.

Since its inception, Bhimthadi Jatra has attracted eager visitors who anticipate the delectable food served annually at the fair. The event also boasts repeat customers who return each year to patronize specific food stalls. Millets have been a staple in our diet for generations and have seen a resurgence in popularity recently. Attendees at Bhimthadi Jatra will have the opportunity to sample local Maharashtrian cuisine at various food stalls. Bhimthadi Jatra also provides support to entrepreneurs seeking certification for their food products and assists with proper branding and packaging strategies for their goods.

Continuing its ongoing approach towards embracing conscious choices and clothing, sustainable fashion wear brands like The Kishkinda Trust, Viva La Vida India and Love for the Loom are going to be participating in Bhimthadi Jatra’s 17th year exhibition.

Bhimthadi Jatra itself as an event follows sustainable practices, encouraging and educating the people who are participating and those attending.

– There is a farmers market where you can purchase organically produced products from direct contact.

– There is a policy for non-plastic, non thermocol plates being used, etc.

– The flexes used at the event for advertising purposes are all sent for recycling, ensuring zero wastage at the event.

– Plastic water bottles are not allowed at the event.

– Zero food wastage is ensured as well.

Date: December 21st – December 25th, 2023

Time: 11:00 am – 9:00 pm

Venue: Agricultural College Ground, Shivaji Nagar, Pune