The Star of Koh Samui is Rising – Agoda Reveals

SINGAPORE, July 15, 2024 — Digital travel platform Agoda shares an increase in searches for the Thai island of Koh Samui during June 2024, with international searches rising by 26% and domestic searches up by 8% compared to the same period last year. The growing number of accommodation searches coincides with the buzz around the third season of the popular TV show The White Lotus, which will feature the island.

Agoda’s data reveals that Israel, India, Germany, South Korea, and Malaysia are the top five international markets searching for accommodations in Koh Samui, with Singapore, Japan, the UK, France, and the USA completing the top 10. Interestingly, Koh Samui attracts a higher proportion of non-Asian accommodation searches compared to Thailand as a whole, with five out of the top ten markets being non-Asian, whereas for Thailand overall, only one out of the top ten (USA) is a non-Asian market.

Andrew Smith, Senior Vice President, Supply at Agoda shared, “Koh Samui’s growing appeal is evident from the increased search activity on our platform. The island’s unique charm, combined with the buzz around The White Lotus, is drawing more international and domestic travelers. We anticipate this trend to continue as more people discover what Koh Samui has to offer.”

The island’s allure is not just limited to its picturesque beaches and vibrant nightlife. Koh Samui offers a diverse range of activities, from exploring lush rainforests to indulging in world-class spa treatments, making it a versatile destination for all types of travelers.

Koh Samui’s popularity is expected to receive a further boost thanks to the popular HBO TV show The White Lotus. The show, which filmed on the island earlier this year with the support of the Thai government, is expected to be released in 2025. The cast includes stars like Patrick Schwarzenegger and Thailand’s BLACKPINK’s megastar LaLisa Manobal.

Football Fever: Agoda Shares Top Markets Searching For Holiday Accommodations in Germany

SINGAPORE, July 8, 2024– As football fever reaches its height in Europe this summer, digital travel platform Agoda has identified the top Asian markets searching for holiday accommodations in Germany during the continent’s popular tournament. South Korea came out on top, followed by Japan, Hong Kong, Taiwan, and India.

The football tournament has drawn interest from travelers throughout Asia, from northern Asian markets like South Korea to India further west. The final week of the tournament will see matches being played in Munich and Dortmund, finally culminating at the Olympiastadion in Berlin. Other host cities were Cologne, Düsseldorf, Frankfurt, Gelsenkirchen, Leipzig, and Stuttgart, each with lively and festive fan zones, attracting football enthusiasts and tourists alike.

Andrew Smith, Senior Vice President, Supply at Agoda shared, “Major European football tournaments have always been a big draw for football fans, and this year is no exception. Asia’s interest in Germany for accommodation during the tournament further proves that, with travelers keen to explore more of what the host cities have to offer beyond just the games. And it’s great to see an uptake in travelers looking to Agoda to provide them with their stay, flight, and experience options.”

Agoda’s data highlights that Munich is the most searched destination from Asia, followed closely by Berlin. Hamburg, Dusseldorf, and Cologne also feature prominently, offering a mix of historical landmarks, modern attractions, and a lively sports scene.

To help travelers see the world for less, Agoda offers great value deals for travel to Europe, Asia, or elsewhere. The Agoda platform offers over four million holiday properties, more than 130,000 flight routes, and over 300,000 activities.