Social Beat Wins Digital Mandate for Juicy Chemistry

Chennai, 29 April 2024: Juicy Chemistry, an ECOCERT-Certified organic personal care brand has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. Social Beat will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry.

Pritesh & Megha

Social Beat will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistry’s revenue by utilizing various digital media channels including Meta, Google, and targeted campaigns with affiliates and Influencers.

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “We are very happy to be associated with Juicy Chemistry. They have an attractive portfolio of products available for the diverse needs of modern consumers. We look forward to providing result-driven strategies that can help them expand their market penetration and achieve desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through the right channels and efficiently amplify their overall reach and business growth in the long run. We look forward to working on innovative ideas for the brand and having a fruitful association with Juicy Chemistry.”

Pritesh and Megha Asher, Co-founders, Juicy Chemistry said, “Our partnership with Social Beat is highly collaborative as our target audience is digital savvy and Social Beat has vast expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of the digital landscape, understanding of consumers’ digital behaviour, and insight-driven approach to creative communication, will help us augment our visibility, strengthen our reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Social Beat and look forward to taking our brand to the next level with their help.”

Google selects Medical Dialogues Among Top 10 Media Organisations for GNI Startups Lab 2nd Cohort

New Delhi: Tech Giant Google recently unveiled the second cohort of the Google News Initiative (GNI) Startups Lab, a 12-week catalyst program that aims to help the next generation of independent, news startups in India. Medical Dialogues, a leading health and medical news portal in India has been selected as one of the 10 startups participating in the program.

GNI Startups Lab is a 12-week catalyst program created in collaboration with Anymind Group and T-hub. The program aims to help the next generation of independent Indian news startups achieve financial and operational sustainability. The GNI Startups Lab India supports high-quality reporting for local communities, niche audiences and/or previously underserved communities across India.

Medical Dialogues is a medical news portal created to provide accurate, updated and timely information to medical and healthcare professionals and other stakeholders of healthcare. Aimed at promoting Medical journalism in India, Medical Dialogues is a unique platform for consolidated news in the healthcare sector, including Medical News, Health News, Pharma & Healthcare Industry News, News related to latest medical technology and much more.

GNI

Chosen out of over 110 applicants from across India, Medical Dialogues is a part of ten news startups that cover an array of types of journalism, including investigative, political, medical, youth, climate, and local news organizations and give a voice to underrepresented communities.

The other news startups apart from Medical Dialogues who have been included in the program include The Mooknayak, Queerbeat, SouthLive, Democratic Charkha, Feminism In India, Ground Report, Pratidhvani, Telugupost, and Truescoop.

Meghna A Singhania, Founder and Editor in Chief, Medical Dialogues, said, “ We are thrilled to embark on a transformative journey through the GNI Startup Lab, contributing to the evolution of medical journalism in India. We hope that this will help us to take the concept of Medical Journalism in India & Asia regions to the next level and fight the growing menace of medical misinformation in the country.”

Dr Prem Aggarwal, Co-founder and Chairman of Medical Dialogues, added, “We are honoured to be recognized by Google as one of the top 10 Media Startups under GNI Startups Lab. This recognition motivates us to continue our mission of delivering high-quality medical & healthcare news and insights and inspires us to continue our journey of providing impactful medical and healthcare journalism”.