ZEE’s Technology & Innovation Centre implements first-of-its-kind Common Media Application Format (CMAF) for ZEE5

03 October 2024 – ZEE5, India and Bharat’s largest home-grown video streaming platform has successfully adopted the Common Media Application Format (CMAF) at a wider scale to transform content delivery and enhance viewer experience. The innovative move, implemented by Company’s Technology & Innovation Centre based in Bengaluru, facilitates smoother video playback across devices and allows …