Tag Kolkata

Kolkata, 18th July 2024: Indian Chamber of Commerce (ICC) hosted an industry interaction with the Ministry of Food Processing Industries, Government of India on Thursday, 18th July 2024 at Hyatt Regency. The event highlighted West Bengal’s Food Processing Potential and Preview in World Food India 2024. Notable figures including Mr. Preet Pal Singh, IAS, Joint Secretary, Ministry of Food Processing Industries, Government of India; Mr. Arvind Kumar, Deputy Secretary, Ministry of Food Processing Industries, Government of India; Mr. Sandipan Sensarma, Senior AVP, Invest India; Mr. Prashant Jalan, Member, ICC Executive Committee & MD, Bengal Nestor’s Industries Ltd.; and Mr. Siddharth Dutta, Consultant, FICCI, graced the event with their presence.

Emphasising on the Food Processing Sector, Mr. Preet Pal Singh, IAS, Joint Secretary, Ministry of Food Processing Industries, Government of India, stated, “West Bengal is renowned for its robust agriculture sector, diverse resources and favourable climatic conditions that support extensive cultivation. It is the largest producer of fruits and vegetables such as brinjal, cabbage, cauliflower and cucumber, and the second largest producer of rice and fish, underscoring its dominance in the seafood industry. The state is famous for its mango varieties, including Himsagar and Malda mangoes and the highly prized Darjeeling tea known for its rich history and taste. Today’s event is a significant prelude to the mega event, World Food India 2024, which provides a platform to showcase the immense potential of the food processing and allied sectors. The event will highlight state-of-the-art innovations, emphasise sustainability and discuss various policies being implemented. India’s agricultural sector is a powerhouse of innovation and productivity, being a global producer of diverse products ranging from grains to fruits, vegetables, milk and spices. The Government of India is dedicated to the holistic development and growth of the Indian food processing sector, implementing various policies and reforms to promote this sector and business opportunities within it. The Ministry of Food Processing Industries has introduced numerous schemes, including the Pradhan Mantri Kisan Sampada Yojana and the PMFME scheme, covering the entire value chain and supporting everyone from micro-entrepreneurs to large industries. In West Bengal, under the Pradhan Mantri Kisan Sampada Yojana, 15 projects were initiated with 12 completed. Under the Unit Scheme, 18 projects were sanctioned and 7 completed. A mega food park in Murshidabad has been funded under the Government of India’s scheme. The PLI scheme categorises support for big companies and organic products. Additionally, 26 micro-enterprises in West Bengal have received loans under the FME Scheme. The Government of India is also promoting the agri-food industry through schemes like the Agricultural Infrastructure Fund and the Pradhan Mantri Kisan Sampada Yojana, ensuring comprehensive support for the sector, thus boosting the growth of food processing. The Ministry of Food Processing Industries has conceptualised World Food India, a mega food event that brings together global and domestic industry leaders, investors, innovators and policymakers to foster developments and showcase advancements in the sector. Following the success of the 2023 event, the third edition of World Food India 2024 will be held from 19 to 22 September at Pragati Maidan, New Delhi. The second edition saw active participation from West Bengal with a dedicated pavilion and 47 companies from the state.”

Mr. Prashant Jalan, Member, ICC Executive Committee & MD, Bengal Nestor’s Industries Ltd, shared his views on the Indian Food Processing Sector, emphasising its crucial role in linking farmers with the domestic market for a smoother farm-to-plate process. He stated, “The sector offers vast investment opportunities due to India’s strong agricultural base. As of July 2024, it involves about 13 million people directly and 35 million indirectly, significantly contributing to the Indian economy. With the economy expanding and female labour force participation increasing by 4.2% from the last survey, the demand for processed food continues to grow. Health-conscious consumers have made India a hub for multinational and national food manufacturers. West Bengal, abundant in food, cereals and vegetables, leads in rice, vegetable and fruit production and ranks first in total meat production, presenting significant investment opportunities. Advantages include a large supply of agro-based raw materials, abundant water from the Hooghly River, low-cost skilled labour, the Haldia port for exports, and Kolkata’s proximity to domestic markets. Various food parks are being developed in the state to support small and medium enterprises financially. Kolkata, known for its sweets, has the potential to become a hub for the food processing sector. World Food India, organised by the Ministry of Food Processing, provides a platform to showcase the sector’s capabilities, aiming to make India a global food basket. The initiative offers significant opportunities for West Bengal to highlight its advantages and foster growth. The Union Minister of Food Processing Industries, Mr. Chirag Paswan and Union Minister for State Food Processing Industries, Ravneet Singh Bittu, launched the website and mobile app for World Food India 2024, emphasising holistic development across the food and allied sectors to achieve the goals of Aatmnirbhar and Viksit Bharat. World Food India aims to promote diverse food cuisines and cultural practices globally, hoping to drive growth and development through this mega event.”

Mr. Sandipan Sensarma, Senior AVP, Invest India, said, “Following the resounding success of World Food India 2023, the Ministry of Food Processing Industry is organising the third edition of World Food India 2024 from 19th to 22nd September at Bharat Mandapam, New Delhi. Our key objectives include showcasing innovation-driven solutions, exploring investment opportunities, promoting sustainability and indigenous production techniques. We aim to make this event as inclusive as possible, catering to all segments of the food processing and allied industries—from food processors and manufacturers to supply chain providers, technology suppliers and machine manufacturers. World Food India 2023 witnessed significant participation with 14 higher ministries and departments, 24 states and Union territories, 16 international delegations from 47 thematic countries, and 6 Government-to-Government meetings, culminating in an MoU worth $3.19 billion. Netherlands featured as the partner country and Japan as the focus country with 15 exhibiting nations engaging in fruitful discussions between foreign and domestic buyers. Domestically, we had 5 partner states, 7 focused states and 12 exhibitor states, including West Bengal with strong participation from 47 companies. Looking ahead to World Food India 2024, we anticipate exhibitions, specialised pavilions, a startup grand challenge and a vibrant food street. The event’s focus pillars include plant-based proteins, minimising waste while maximising value, sustainable packaging and ensuring food safety. To encourage innovation, the Ministry of Food Processing launched a startup grand challenge on 21st June with applications open until 21st July, offering cash prizes to 6 winners. Additionally, a diverse food street will showcase cuisines and cultures from around the world.”

Commenting on the World Food India 2024 schedule, Mr. Siddharth Dutta, Consultant, FICCI, said, “The first day will kick off with the inauguration by the hon’ble Prime Minister. We’ll also host the CIO roundtable, focusing on policy matters. Thematic knowledge sessions will span across four days, alongside exhibitions. Days 2 and 3 will feature the FSSAI Global Food Regulators Summit concurrent with World Food India, alongside more sessions and exhibitions. On the fourth day, winners of the Startup Grand Challenge will be announced, alongside B2B and G2G meetings.”

Mr. Arvind Kumar, Deputy Secretary, Ministry of Food Processing Industries, Government of India, said, “World Food India, scheduled from 19th to 22nd September 2024, is a pivotal platform to showcase our strengths in the food industry, agro-innovative solutions and to form strategic partnerships. It provides a unique opportunity to engage with key decision-makers, discover the latest trends and technologies and position ourselves at the forefront of the global food sector. The Ministry of Food Processing Industries calls upon all stakeholders to contribute to the success of this landmark event. Let’s connect and collaborate to unlock the growth of the dynamic food processing industry.”

Kolkata, July 13, 2024 – South City International School recently organized a vibrant and engaging primary school fest named ‘Prism’ for students of classes three, four, and five. The event brought together young minds from 14 prominent schools across the city, creating a lively atmosphere of collaboration and celebration.

It was a non-competitive fest that featured a variety of activities, performances, and sports events. The students enthusiastically participated in diverse events such as the Literary Symposium, Math-o-Mania, Gupt Dhan er Khoje, All That Jazz, Do Re Mi, Quizzie Bees, and SportsSphere. Ms. Satabdi Bhattacharjee, Principal of South City International School, and Swati Kheria, Story Educator, Communication Skills Coach, Author, and the chief guest for this event, were part of the festivities. Their presence inspired the students. Each activity was designed to foster creativity, critical thinking, teamwork, and sportsmanship among the young participants.The event concluded with a sense of accomplishment and joy, leaving a lasting impression on all who participated. It highlighted the importance of fostering a supportive and creative environment for young learners, ensuring that the fest will be remembered as a celebration of youthful exuberance and collaborative spirit.

Ms. Satabdi Bhattacharjee, Principal of South City International School, stated, “Prism was a celebration of young minds coming together in a spirit of joy and learning. It was wonderful to see the students engage so enthusiastically in the various activities. Such events are crucial in nurturing the holistic development of our children, and we are proud to have hosted this memorable fest.”

Swati Kheria, Story Educator, Communication Skills Coach, and Author said, “Witnessing the vibrant energy and creativity of these young minds was truly inspiring. Events like Prism provide a unique platform for children to express themselves, explore their talents, and build confidence. It’s heartening to see such enthusiastic participation, which reflects the importance of nurturing a supportive and stimulating environment for holistic development. The experiences and lessons from today will undoubtedly contribute to their future growth and success, making this fest a memorable and impactful milestone in their educational journey.”

Kolkata, 12th July, 2024: Karnataka Tourism recently hosted a highly successful roadshow at The Park Hotel in Kolkata, aiming to engage travel trade professionals from the region. This event marked a significant milestone in promoting Karnataka as a premier travel destination, showcasing its diverse attractions, rich cultural heritage, and unique travel experiences.

The roadshow served as an excellent platform for Karnataka Tourism to connect with travel agents, tour operators, and other industry stakeholders. Attendees had the chance to explore Karnataka’s multifaceted offerings, from the lush landscapes of Coorg and the serene beaches of Gokarna to the majestic palaces of Mysuru and the vibrant urban life of Bengaluru.

Dr. K.V. Rajendra, Director of Tourism and Managing Director of KSTDC, led the delegation of Karnataka Stakeholders at the roadshow. He highlighted the state’s latest tourism initiatives and developments. “Our goal is to position Karnataka as a top choice for both domestic and international travelers,” said Dr. Rajendra. “With our rich cultural heritage, natural beauty, and growing infrastructure, Karnataka offers a truly diverse and enriching travel experience.” The event also saw dignitaries and members of various travel trade associations from Kolkata and neighboring regions.

The roadshow featured interactive sessions, detailed presentations, and networking opportunities. Karnataka Tourism demonstrated its commitment to sustainable and responsible tourism, emphasizing eco-friendly initiatives and new travel experiences designed to enhance visitor engagement. Additionally, attendees were treated to a taste of Karnataka’s culinary delights, offering an authentic experience of the state’s gastronomic heritage.

Travel trade professionals expressed enthusiasm for the new opportunities presented and praised the comprehensive information shared during the event. The roadshow not only highlighted popular tourist spots but also unveiled lesser-known gems, encouraging deeper exploration of Karnataka.

As part of its ongoing efforts to boost tourism, Karnataka Tourism announced plans to enhance infrastructure, introduce new travel packages, and strengthen collaborations with travel trade partners. The roadshow in Kolkata is one of many initiatives aimed at expanding Karnataka’s reach and attracting a larger number of visitors.

Karnataka Tourism extends its gratitude to all participants for their enthusiastic support and looks forward to continued partnerships in promoting the state’s unparalleled travel experiences.

Kolkata, 11th July, 2024: The eagerly awaited film “Hemanter Aparanha,” directed by the renowned Ashoke Viswanathan, made a resounding impact at its Grand Premiere hosted at Inox South City Mall, Kolkata. This cinematic masterpiece, produced by Amit Agarwal and Ashoke Viswanathan under Adarsh Telemedia and AV Productions, promises to redefine storytelling in Indian cinema which takes audiences on a poignant journey through love, loss, and the transformative power of art.

The official Grand Premiere of the film took place at Inox South City Mall, Kolkata which was attended by: Richa Sharma, Moubani Sorcar, Aniruddha Roy Chowdhury, Subrata Sen, Subrata Datta, Anik Dutta, Indrasis Acharya, Amartya Ray, Chandreyee Ghosh, Sritama Dey, Raja Sen, Abhinandan Banerjee, Shantilal Mukherjee, Samidh Mukherjee, Bauddhayan Mukherji, Urvi Chatterjee and the entire cast and crew of Hemanter Aparanha.

The film is a dynamic and dramatic visual exploration of the tensions of life during the Pandemic and also of the atmosphere in a world stirred and shaken by the wars in Ukraine and the Middle East.

Hemanter Aparanha features a stellar cast including Anusha Viswanathan, Rwitobroto Mukherjee, and Satyapriya Mukhopadhyay in pivotal roles, supported by Bidipta Chakraborty and others. The musical score, composed by Gourab Chatterjee with songs by Lakkhichhara, complements the film’s emotional depth. Cinematography by Joydeep Bhowmick and editing by National Award winner Arghyakamal Mitra promise a visually compelling experience.

Hemanter Aparanha is produced by Amit Agarwal and Ashoke Viswanathan on behalf of Adarsh Telemedia and AV Productions. The film is all set to release at the Theatres on 12th July, 2024.

Kolkata , 11th July, 2024 : Novotel Kolkata Hotel & Residences is proud to introduce The Green Plate Brunch at The Square on 7th, 14th and 21st July’24, an innovative dining experience that embraces eco-consciousness while offering a diverse world cuisine menu. This unique brunch promises to delight our patrons with dishes crafted from locally sourced, organic ingredients, minimizing environmental impact, and promoting sustainability. This new initiative aligns with our commitment to sustainability pillars- REDUCE, REUSE & RECYCLE, and responsible dining, offering our patrons a unique opportunity to indulge in delicious cuisine while contributing to a greener planet.

The culinary team, led by Executive Chef Vikram Jaiswal, Executive Chef and supported by Chef De Cuisine Priyabrata Pani and Sous Chef Rabi Shankar Mallick, is dedicated to creating dishes with zero wastage, ensuring every part of the ingredient is utilized. The meticulously curated menu highlights seasonal, organic, and plant-based options, showcasing a harmonious blend of flavours. From farm-fresh vegetables to innovative plant-based dishes, each item is thoughtfully prepared to provide a memorable dining experience that respects both taste and the planet.

Indulge in a sustainable brunch menu, designed to delight the senses, and promote wellness. Enjoy a variety of unique dishes such as ‘Textures of beetroot, Quinoa barley and beetroot Risotto’, ‘Giant Red Kidney Beans on a Bed of Organic Greens, served with Pomegranate Balsamic Vinaigrette’, ‘Coconut Passion Fruit Mousse’, to name a few.

Finish your meal with a guilt-free indulgence at our dessert buffet, featuring a decadent array of treats made from wholesome, natural ingredients that celebrate the flavours and beauty of nature.

“The Green Plate Brunch at The Square is a celebration of eco-conscious dining. We take pride in crafting dishes from locally sourced, organic ingredients, ensuring that every part of the ingredient is utilized. Our goal is to create a dining experience that delights the senses while respecting our planet. By embracing zero-waste cooking and innovative techniques, we are redefining sustainability in the culinary world.”,” said Executive Chef Vikram Jaiswal.

“At Novotel Kolkata, sustainability is at the heart of everything we do. The Green Plate Brunch at The Square is a testament to our commitment to reducing environmental impact and promoting wellness. By sourcing ingredients from local farms and adhering to the principles of Reduce, Reuse, and Recycle, we are not only providing our guests with a memorable dining experience but also supporting a sustainable agricultural ecosystem. We invite everyone to join us in this journey towards a greener future.” said Arjun Kaggallu, General Manager, Novotel Kolkata Hotel & Residences.

In addition to the sustainable culinary delights, ‘The Green Plate Brunch’ offers an immersive experience for guests. The ambiance at The Square will be enhanced with minimalistic eco-friendly décor, creating a serene and refreshing atmosphere. Our patrons will also have the opportunity to participate in sustainable living and responsible dining, with simple go to tips from Executive Chef Vikram Jaiswal.

The Square at Novotel Kolkata, one of the city’s largest all-day diners, offers a delightful dining experience with its diverse culinary offerings and inviting ambiance. With focus on both local and international cuisine, the restaurant presents a range of delectable dishes prepared by skilled chefs. Patrons can indulge in a buffet spread featuring an array of flavourful options, including Indian, Chinese, and Continental delicacies, as well as a variety of appetizers, main courses, and mouth-watering desserts. The contemporary design and warm atmosphere provide a welcoming space for business lunches, family gatherings, or casual dinners, promising a satisfying culinary journey for every palate‘The Green Plate Brunch’ at The Square is not just a meal; it’s a movement towards a more sustainable future. We invite you to join us every Sunday to savour the flavours of sustainability and make a positive impact on the environment.

Kolkata, 10th July, 2024: Indian Chamber of Commerce (ICC) is pleased to announce the appointment of distinguished leaders to key positions in Latin America, marking a strategic expansion to enhance economic ties and foster collaboration between India and the region.

With these appointments, ICC aims to drive innovative growth and achieve shared prosperity across Latin America. The region shares a dynamic relationship with India, characterized by robust economic collaboration, cultural exchanges and a significant Indian diaspora presence.

Carlos Magariños, Chairman ICC, Latin America

Carlos Magariños brings extensive experience and a versatile career spanning politics, diplomacy, academia, and entrepreneurship. He has held significant leadership roles globally, advocating for freedom, equality, and solidarity while promoting innovation and economic development. Mr. Magariños currently serves as a Partner at Global Foresight and plays crucial roles on the boards of Werthein Group and Vrio Corporation. He is based at Argentina.

María Belén Di Paolo, Co-Chair ICC, Latin America

María Belén Di Paolo is a seasoned professional with over 20 years of experience specializing in business and institutional relations. She founded Foresight 2020, focusing on identifying business trends to promote investment projects globally. An ideation expert and fluent in five languages, Ms Belén Di Paolo currently presides over Global Foresight S.A., ensuring continuity and growth in the company’s ventures.

Sol Argañaras Giovo, will represent ICC in Argentina

Sol Argañaras Giovo is recognized for her analytical prowess and innovative approach in the financial sector. She founded Amethy Consulting, specializing in Audit, Taxes, Payroll, Human Resources, and Administration and has become a trusted advisor in the Argentine business community.

Pedro dos Santos Bentancourt, will represent ICC in Brazil

Pedro dos Santos Bentancourt serves as Vice President of Economic, External, and Regulatory Affairs at Vrio Corp., bringing over 30 years of expertise in Public Policy, Institutional Affairs and Industrial Development. He has played pivotal roles in international negotiations and strategic projects for the Brazilian industry in renewable energy and environmental matter.

Marta Alonso Pelegrin, will represent ICC in Chile

Marta Alonso Pelegrin is a prominent figure in the renewable energy sector, boasting extensive experience in senior management roles across Latin America. With over 25 years of experience leading diverse companies, she is recognized for her determination to achieve goals and adept leadership. Currently serving as the General Manager for Latin America at Global Energy Services (GES), Marta has been instrumental in promoting female leadership and advancing energy transition initiatives.

Julio Camarena Villaseñor, will represent ICC in Mexico

Julio Camarena Villaseñor has had a prestigious career in International civil service, Diplomacy, in Business. His leadership roles at the United Nations and as Ambassador of Mexico to the Philippines have significantly contributed to bilateral relations and economic cooperation between the two countries. He was awarded with the “KNIGHT OF RIZAL” by the Government of Philippines for his contribution to Filipino-Mexican relations. He is currently engaged in social welfare of the vulnerable children of Mexico.

Luis Torres Paz, Chief Representative, Peru

Luis Torres Paz is recognized for his strategic acumen and leadership in promoting international business and investment opportunities. His tenure as Executive President of Promperú and current role as Vice-President of the World Trade Center Peru underline his dedication to enhancing Peru’s global economic footprint. He is also vice President, Corporate Affairs, San Ignacio de Loyola Educational Corporation, Peru.

These appointments highlight ICC’s strategic vision to expand its footprint in Latin America, leveraging the expertise and leadership of these distinguished individuals to foster stronger economic ties and mutual growth opportunities between India and Latin American countries.

Ameya Prabhu, President of ICC, expressed enthusiasm about the appointments, stating, “We are honoured to have such distinguished leaders as ICC’s Chief Representatives for Latin America. Their extensive experience and pivotal roles in fostering economic ties between India and Latin America make them invaluable assets. Under their leadership, we look forward to catalysing robust partnerships and bilateral investment, propelling India-Latin America trade beyond the US$22.41 billion milestone in the coming years.”

Kolkata, 10th July,2024 – Renaissance Township, conceived as a satellite township with a focus on fostering holistic development in children, has undergone a remarkable transformation over the years. Initially envisioned as a serene and nature-centric community, Renaissance Township has now evolved into a hub for comprehensive mental and physical development, with a significant emphasis on sports under the vision of Shrachi Group.

From its inception, Renaissance Township was designed to provide children with a nurturing environment where they could connect deeply with nature, cultivating an appreciation for the environment. Sprawling over expansive acres of lush greenery, the township’s idyllic setting has always been conducive to the overall growth and well-being of its young residents.

“At Shrachi Group, we believe in the transformative power of sports to build character, discipline, and teamwork in young minds. Our investment in world-class sports infrastructure at Renaissance Township is a testament to our commitment to fostering holistic development. By providing top-notch facilities and expert coaching, we aim to nurture young talents who can excel on national and international stages, making our township a premier destination for sports excellence.” – Rahul Todi, MD, Shrachi Group.

Recognizing the critical role of sports in fostering discipline, teamwork, and physical fitness, Shrachi Group has made substantial investments in developing world-class sports infrastructure in Renaissance Township. Today, the township stands as a beacon of excellence, offering premium sports training opportunities to its residents. Children here benefit from expert coaching in their chosen sports, right within the community, ensuring they receive the best possible guidance and support.

Shrachi Group’s commitment to sports is evident in the infrastructure developed to meet international standards. This strategic development positions Renaissance Township as a prime venue for hosting district, state, and national tournaments. Such events not only benefit the residents by enhancing the sporting skills of the children but also elevate the township’s reputation as a leading sports destination.

‘As a resident of Renaissance Township, I’ve seen how Shrachi Group is equipping us with the top-notch facilities in terms of sports as well. By extending our support we can play a crucial role in nurturing young talents who could follow the footsteps of the legends like Sachin Tendulkar and Saurav Gangully. With the proper guidance, modern infrastructure and community support, our township can foster athletes who excel on the national and international stage,’ commented Ananya Banerjee, a resident of the township.

With the state-of-the-art facilities, Renaissance Township provides an environment where children can pursue potential careers in sports. The township’s carefully crafted environment encourages active engagement in sports, promoting a healthy and balanced lifestyle among its young residents.

Embark on a culinary journey to Kolkata, the ‘City of Joy,’ at The Melting Pot, InterContinental Chennai Mahabalipuram Resort, from April 26th to April 28th, 2024. This special event promises to showcase the rich culinary heritage of Kolkata, offering a delightful selection of traditional Bengali dishes.

food festival

Guests can indulge in a variety of authentic delicacies, including Khati Roll with Chicken, Radhuni Murgh Tikka, Kathal aur Aloo ka Subzi, Kosha Mangsho, Rosogollas, Macher Jhol, and aromatic Biryanis. Each dish is carefully prepared to capture the essence of Kolkata’s vibrant culinary scene.

The ambiance of The Melting Pot will be transformed to reflect the lively streets of Kolkata, creating an immersive experience for guests. Don’t miss the unforgettable culinary experience that celebrates the flavours and culture of Kolkata.

For reservations, please contact The Melting Pot at 89 39 865 105.

Bengaluru, 16th April 2024: Pune-headquartered Arya Omnitalk, a joint venture between two of India’s most reputed business houses, Arvind Ltd. and the JM Baxi Group, has secured an exclusive partnership with Motorola Solutions to distribute Professional and Commercial Radios in India.

Arya Omnitalk operates three business divisions, namely Shared Mobile Radio Services (SMR), GPS-based Fleet Tracking and Management Solutions, and Toll and Highway Traffic Management Systems (HTMS). Under this collaboration, Arya Omnitalk will exclusively distribute Motorola Solutions’ MOTOTRBO Portfolio of products, along with continuing to distribute Wave PTX and associated services.

A leading provider of PMRTS (Public Mobile Radio Trunking Services), CMRTS (Captive Mobile Radio Trunking Services), and Broadband Push-to-talk devices, Arya Omnitalk holds licenses to operate in 18 cities including Ahmedabad, Bengaluru, Chennai, Delhi, Indore, Kolkata, Bharuch, Navi Mumbai, Gurgaon, Noida, Mumbai, Pune, Surat, Vadodara, Visakhapatnam, Hyderabad, Kochi, and Jaipur.

These radios are specially designed for organizations operating in today’s fast-moving business environment. They allow real-time, instant communication among teams, improving coordination in fast-paced environments. It allows cross-platform compatibility and works across various devices and platforms, ensuring seamless communication between different teams and devices within the company. These radios connect teams spread across different locations and facilities. It can integrate with existing communication systems and tools, streamlining processes and enhancing overall connectivity within the company.

These radios provide secure communication channels, crucial for the industries where confidentiality and data protection are paramount. It enables swift response during emergencies or critical situations, ensuring immediate communication for rapid decision-making and crisis management.

These services cater to important sectors such as Municipal Corporations, Manufacturing, Security, Oil & Gas, Transport and Logistics, Warehousing, Educational Institutes, IT/ITeS, Hospitality, Hospitals, Embassies, Mines, and Construction.

Speaking of the occasion, Mr. Paresh Shetty, CEO, Arya Omnitalk said, “We are thrilled to announce our continued partnership with Motorola Solutions, further solidifying the trust we’ve built with the brand and customers over the years. This exclusive partnership grants us the opportunity to sell best in class products in India. Our commitment remains unwavering in delivering unmatched customer experiences, ensuring every interaction mirrors our dedication to excellence and satisfaction.”

Kolkata, 20th March, 2024: Dollar Industries Limited, one of the frontrunners in the India hosiery industry, has come to represent affordable fashion and durability for its customers. With their latest advertising campaign, the company has set a new benchmark aimed at shining light yet again on Dollar Bigboss products.

“We have enhanced the Bigboss range to include not only innerwear but also athleisure, gym- wear, and casuals for men. Through our enduring decade-long partnership with our brand ambassador, superstar Mr Akshay Kumar, our brand has experienced substantial growth”, said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.

The television campaign of Dollar Bigboss is a new take on the brand, underscoring all the inherent values. The storyline is about a suave urban man, unfazed by the chaos and confusion of traffic, on his way to an important meeting.  The wearer (Akshay Kumar) who is scheduled to attend an important meeting is clearly getting badly delayed as his car is caught in a snarl-up over a waterbody. An idea hits him and he decides to ditch the road route and opts to go through water on a skate board as he catches sight of ongoing water sports. The young girl he approaches is only too happy to lend him her board, mesmerised as she is by his aura. So, we catch him gliding smoothly over water, avoiding vehicles altogether and reaching the venue of the meeting right on time, even as attendees are impressed by his punctuality. “Fit hai, Boss,” says the face of the brand, reinforcing the dependability that Dollar Bigboss represents.

The commercial has been directed by the renowned Ad film maker, Uzer Khan and has been released on both electronic and online platforms. There is a concerted plan of supporting the campaign through digital, social media, high-impact outdoor locations, print and TV.

Commenting on the campaign, Mr Mohit Pasricha, Unit Creative Director, Lowe Lintas said “Quite frankly, being punctual isn’t something that should be even up for debate. Unfortunately, being late has become the usual norm. However, come to think about it, and we will realise that the people who should be the most ‘busy’, are in fact very particular about time. The same holds true for Akshay. Despite being such a busy superstar, Akshay is a real stickler for punctuality. So, when we conceived the new commercial, we decided to stitch Akshay’s life values with riveting water-sport action so that in the end, it is not just relatable to the audience but also makes for an entertaining watch”.

CREDITS
Agency: Lowe Lintas Kolkata
Creative: Prateek Bharadwaj, Mohit Pasricha, Sushant Joshi, Sajid Khan, Suyog Mahadik
Account Management: Indranil Mitra, Rohit Chakraborty

Production: 30 Seconds of Fame
Dollar Bigboss is a high-quality collection of men’s underwear and now athleisure, gym wear and casual clothing designed to complement the modern lifestyles of men in the country. Crafted from 100% cotton yarn, the products guarantee comfort and style and ensure every action exudes confidence of the wearer.