Tag Kriti Sanon

Chennai, 12.07.2024: Acclaimed Bollywood star Kriti Sanon makes her first investment with The House of Abhinandan Lodha (HoABL) by acquiring 2000 sq feet of land in their premium Alibaug project, Sol de Alibaug. Her investment reinforces HoABL’s position as the go-to destination for elite land investments, as it continues to redefine luxury living and exclusive land ownership in India.

Located just 20 minutes away from the Mandwa Jetty and a mere 60-minute journey from South Mumbai by sea, the project is nestled in the picturesque town of Alibaug. The recently inaugurated MTHL connectivity further enhances convenience, making this project an even more attractive choice for those seeking a sophisticated retreat in Alibaug’s real estate landscape.

Speaking on her first investment with HoABL, Kriti Sanon said, “I am now a proud and happy landowner at The House of Abhinandan Lodha’s, beautiful development, Sol De Alibaug. Buying land on my own has been quite an empowering journey and I have had my eyes on Alibaug, for a while. I was pretty clear about what I was looking for – peace, privacy and a great investment addition to my portfolio! Even my father was impressed with this investment. It is a prime location, less than 20 minutes away from Mandwa jetty, right in the heart of Alibaug, so this opportunity checked all the boxes. What I appreciated the most was how easy HoABL made the process of buying land for me. There is no better time to invest in Alibaug than now!”

Recently, Mr. Amitabh Bachchan acquired a 10,000 sq feet plot in the same project in Alibaug as well. This was after his first investment with HoABL at The Sarayu in Ayodhya earlier this year where he had bought a 10,000 sq ft plot. With Kriti Sanon joining the esteemed ranks of investors, The House of Abhinandan Lodha solidifies its reputation as the premier choice for luxurious and exclusive land ownership in India.

HoABL, India’s largest branded land developer, continues to set new benchmarks with Sol De Alibaug, which is a true embodiment of exquisite design, lush green surroundings, and top-notch amenities. Strategically located in the celebrity capital of the MMR, it offers a meticulously planned enclave that seamlessly blends modern infrastructure with natural beauty.

Alibaug, with its scenic beauty and proximity to Mumbai, has become a premier destination for land and property investments. Government initiatives to enhance connectivity between Mumbai and Alibaug are driving real estate development, attracting developers, homebuyers, and investors. Improved infrastructure, including expanded roads, upgraded transportation facilities, and a new airport, has significantly increased accessibility. This has led to a surge in demand for luxury second homes. Major projects like the Mumbai Trans Harbour Link (MTHL) are further boosting interest. With rising property values and enhanced convenience, Alibaug is poised to transform into a prime residential area within the next decade.

15th March 2024: HYPHEN, founded by PEP Technologies and celebrity entrepreneur Kriti Sanon, has now released the Ultra Light Water Sunscreen SPF 50 PA++++. This newly launched lightweight sunscreen is a pioneering product because of its one-of-kind fluid texture that uses cutting-edge technologies like UV and Blue Light Protection to simplify sun protection.

Sun care has risen to new heights to become one of the hottest categories in beauty and personal care over the past year. However, most sunscreen products in the market feel sticky and heavy on the skin and do not blend well, leading to many consumers avoiding using them altogether. HYPHEN recognized the need for a sunscreen that complements any skin care regimen and leaves the skin feeling light and healthy. The brand further took into consideration its consumers’ feedback for a lightweight sunscreen to create the revolutionary Ultra Light Water Sunscreen SPF 50 PA++++.

The Ultra Light Water Sunscreen SPF 50 PA++++ is meticulously crafted with a blend of 5% antioxidants to protect the skin from photodamage, 1% hyaluronic acid with multiple molecular weight for long-lasting hydration. The sunscreen also includes other powerful ingredients such as 10% Cica Extracts, Chamomile and Aloe Vera to soothe skin in the sun, reduce inflammation, improve skin moisture, and keep it hydrated. The composition is exceptionally lightweight, fragrance-free and does not feel heavy on the skin. It is also non-comedogenic and leaves your skin with a radiant finish without any white cast.

Kriti Sanon, Co-Founder and Chief Customer Officer at HYPHEN, expressed her enthusiasm for the new sunscreen, saying, “We at HYPHEN are committed to continuous innovation, iteration, and going the extra mile to enhance both our products and the overall experience for our customers. After the success of All I Need Sunscreen and reading some consumer demands for an even lighter sunscreen, we at HYPHEN decided to expand our sunscreen portfolio and developed the Ultra Light Water Sunscreen. It has a one-of-a-kind fluid texture, and I’ve been using the sunscreen for all my shoots lately. I am super excited to see consumer reactions to our new launch!”

HYPHEN’s team combines the power of nature and science to create skincare solutions that truly make a difference. The brand’s recent additions to its portfolio, the Retinal Reset Serum and its range of Cleansers, have garnered an overwhelmingly positive response from its consumers. This further bolsters HYPHEN’s commitment to delivering skincare solutions that are innovative and effective.

And now, with its groundbreaking sunscreen, HYPHEN allows you to step out in the sun without worry this summer! The Ultra Light Water Sunscreen SPF 50 PA++++ is currently available on HYPHEN’s official website and major e-commerce sites such as Nykaa, Amazon, and Flipkart.