Kriti Sanon’s HYPHEN unveils Ultra Light Water Sunscreen: Sun care innovation at its finest!

15th March 2024: HYPHEN, founded by PEP Technologies and celebrity entrepreneur Kriti Sanon, has now released the Ultra Light Water Sunscreen SPF 50 PA++++. This newly launched lightweight sunscreen is a pioneering product because of its one-of-kind fluid texture that uses cutting-edge technologies like UV and Blue Light Protection to simplify sun protection.

HYPEN

Sun care has risen to new heights to become one of the hottest categories in beauty and personal care over the past year. However, most sunscreen products in the market feel sticky and heavy on the skin and do not blend well, leading to many consumers avoiding using them altogether. HYPHEN recognized the need for a sunscreen that complements any skin care regimen and leaves the skin feeling light and healthy. The brand further took into consideration its consumers’ feedback for a lightweight sunscreen to create the revolutionary Ultra Light Water Sunscreen SPF 50 PA++++.

The Ultra Light Water Sunscreen SPF 50 PA++++ is meticulously crafted with a blend of 5% antioxidants to protect the skin from photodamage, 1% hyaluronic acid with multiple molecular weight for long-lasting hydration. The sunscreen also includes other powerful ingredients such as 10% Cica Extracts, Chamomile and Aloe Vera to soothe skin in the sun, reduce inflammation, improve skin moisture, and keep it hydrated. The composition is exceptionally lightweight, fragrance-free and does not feel heavy on the skin. It is also non-comedogenic and leaves your skin with a radiant finish without any white cast.

Kriti Sanon, Co-Founder and Chief Customer Officer at HYPHEN, expressed her enthusiasm for the new sunscreen, saying, “We at HYPHEN are committed to continuous innovation, iteration, and going the extra mile to enhance both our products and the overall experience for our customers. After the success of All I Need Sunscreen and reading some consumer demands for an even lighter sunscreen, we at HYPHEN decided to expand our sunscreen portfolio and developed the Ultra Light Water Sunscreen. It has a one-of-a-kind fluid texture, and I’ve been using the sunscreen for all my shoots lately. I am super excited to see consumer reactions to our new launch!”

HYPHEN’s team combines the power of nature and science to create skincare solutions that truly make a difference. The brand’s recent additions to its portfolio, the Retinal Reset Serum and its range of Cleansers, have garnered an overwhelmingly positive response from its consumers. This further bolsters HYPHEN’s commitment to delivering skincare solutions that are innovative and effective.

And now, with its groundbreaking sunscreen, HYPHEN allows you to step out in the sun without worry this summer! The Ultra Light Water Sunscreen SPF 50 PA++++ is currently available on HYPHEN’s official website and major e-commerce sites such as Nykaa, Amazon, and Flipkart.