Zee News’ ‘Madam Sir’ goes on air; aims to elevate women’s stories to prime time prominence

In a momentous stride to amplify women’s voices and achievements, Zee News proudly announced the launch of its latest prime-time show, ‘Madam Sir.’ Premiered from March 8th, 2024, at 7 PM, this prime time show marks a significant step towards empowering women and promoting gender equality in media representation.

By dedicating prime time to ‘Madam Sir,’ a meticulously crafted program designed to spotlight women’s voices and triumphs, Zee News is bridging a crucial gap in media representation. The show not only celebrates women’s successes but also challenges stereotypes and biases, presenting a more inclusive portrayal of their contributions. Rather than confining women to conventional roles, ‘Madam Sir’ celebrates their resilience, and diversity by showcasing their talents and achievements from diverse backgrounds. This concerted effort offers an authentic and empowering depiction of women in society.

By prioritizing ‘appointment viewership’, Zee News also showcases its commitment to reaching a wide audience and driving substantial impact. This strategic move sets a precedent for inclusivity, women’s empowerment, and a more diverse media ecosystem. Moreover, the show’s emphasis on valuing and recognizing women’s voices underscores its dedication to fostering a media landscape that resonates with all viewers, contributing significantly to broader societal representation and empowerment.

Emphasizing the core purpose of the show, Mr Abhay Ojha, CEO of Zee Media Corporation Limited stated, “As a media organization, we recognize the power of storytelling in shaping perceptions and driving societal change.’Madam Sir’ is more than just a show; it’s a platform dedicated to amplifying the voices and achievements of women, challenging stereotypes, and fostering a more equitable and representative media landscape. Through this initiative, we aim to inspire audiences, spark meaningful conversations, and pave the way for greater gender equality.”

‘Madam Sir’ not only reshapes prime time programming but also redefines the narrative of women’s representation, signaling a transformative shift towards inclusivity and empowerment in media.

Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres. It has 17 news channels in seven languages, reaching more than 528+ million viewers through its linear and digital properties.