Tag Mamaearth

07th November 24: With the onset of winter, Honasa Consumer has launched a new range of moisturizing products across its brands—Mamaearth, The Derma Co., Aqualogica, and Dr. Sheth’s for all skin types and concerns. This launch underscores Honasa’s strategy of catering to “Needs Differing by Skin Types, Seasons, and Special Occasions,” with a portfolio well-equipped to meet varied consumer demands. The new range also taps into rising demand, as moisturizing creams have grown more than 2X of the FMCG growth rate as per Nielsen highlighting the growing need for effective hydration solutions during colder months.

For consumers seeking the goodness of natural ingredients and toxin-free solutions, our flagship brand, Mamaearth, has launched two new Light Moisturizing Creams—Beetroot Hydraful and Vitamin C Daily Glow. These creams are lightweight, non-sticky, and safe for use on the face, hands, and body, with Made Safe Certification and dermatological testing ensuring quality and safety. For consumers seeking science-backed skincare, our active ingredients based brand, The Derma Co. has unveiled its Nia-Ceramide Deep Moisturizing Cream, combining powerful ingredients like niacinamide and ceramides to work effectively across all skin types, from dry to very oily.

Additionally, Dr. Sheth’s, with power of natural and active ingredients, has launched new moisturizing creams with Kesar Kojic Acid and Vitamin C & Ceramide, offering 48-hour hydration while targeting pigmentation for normal to combination skin. Completing the winter range, Aqualogica, skin hydration brand under the Honasa Portfolio has launched the new Milk Fluid Moisturizers in three variants and these come in playful popsicle-inspired packaging, delivering deep, 48-hour moisture without feeling heavy on the skin.

Ghazal Alagh, Chief Innovation Officer & Co-founder, Honasa Consumer Limited “We understand that skin needs special attention during winter, especially with India’s varied climate conditions. We at Honasa are focused on meeting the increasing consumer demand for hydration solutions by catering to diverse needs across skin types, seasons, and occasions. Our new moisturizer range across brands embodies this approach, with each product thoughtfully designed to provide effective, targeted care so consumers can find the perfect fit for their unique needs. With a commitment to sustainable and effective skincare, we are dedicated to serving all consumer types by delivering safe, high-quality solutions.”

The winter moisturizer lineup from Honasa Consumer will be available at leading retail outlets, e-commerce platforms, and the official websites of each brand. As the brand continues to grow its presence in the Indian personal care landscape, this launch reinforces Honasa’s dedication to providing well-rounded, skin-friendly solutions that resonate with the diverse needs of its consumers.

Gurgaon, March 13, 2024- Mamaearth, India’s leading brand for toxin-free and natural personal care products, is thrilled to announce its entry into the personal wash category. The brand’s expansion into this segment marks a significant milestone in its mission to provide safe, effective, and toxin-free goodness for consumers across the country.

The personal care industry has seen rampant advancements with extensive research and development over the years. However, one of the biggest categories of personal care being personal wash has seen relatively stagnant innovation in recent years. The market continues to be dominated by products containing chemicals and synthetic ingredients falling majorly under Grade 2 & 3 segments, with very limited Grade 1 options.

With a growing demand for natural and sustainable personal care products, Mamaearth’s decided to venture into the personal wash category. Innovation has been at the forefront for Mamaearth and the brand took the challenge to disrupt the market with an innovation within the personal wash category. Mamaearth Moisturizing Lotion Soaps are Grade 1 soaps with Made-Safe certification in a non-drying formula.

Mamaearth’s signature blend of natural ingredients, free from harmful chemicals and toxins, the new range of moisturizing lotion soaps are a perfect amalgamation of deep cleansing along with the power of a moisturizing lotion. Available in 4 variants – Ubtan, Vitamin C, Multani Mitti and Neem, the personal wash category includes a variety of soaps tailored to different skin types and preferences, ensuring that there is something for everyone. From deeply cleansing foams to nourishing body lotion, each soap is thoughtfully crafted to deliver a refreshing and rejuvenating experience while prioritizing the well-being of both consumers and the planet.

Commenting on this innovation, Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Ltd. said: “The lack of innovation in the personal wash category has been a challenge for the category particularly given the constant demand for natural, eco-friendly, and safer alternatives, without compromising on the efficacy. This presented an interesting challenge for us, and we began our quest to solve this problem. With the launch of our lotion soaps, we are solving the need for a soap that deeply cleanses and does not dry the skin, instead provides moisturization as well. At Mamaearth, we are committed to offering safe and toxin-free alternatives, and with the entry into the personal wash category, we will continue working on innovative formats to disrupt this category and provide consumers with a wider selection of toxin-free and safe options for their daily hygiene routine.”

In addition to its commitment to product quality and safety, Mamaearth continues to uphold its values of sustainability and social responsibility. The brand’s personal wash products are packaged in recyclable materials, further reducing its environmental footprint, and contributing to a cleaner, greener future.