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Bengaluru, 7th November 2024: KFC  EPIC TASTE. And that’s what the brand is now saying with its latest campaign – TASTE THE EPIC.

For almost three decades now, KFC has been delighting fans across the country with finger lickin’ good crispy chicken. This November, KFC celebrates its range of bestselling fan favourites – from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless Chicken Strips, to the variety of Zinger Burgers, Rolls and more.

Consumers across India can TASTE THE EPIC, with the unmatched, droolworthy taste and unbeatable crunch of KFC’s signature menu items.

Chicken lovers, be prepared to treat yourselves with a range of options across three categories of KFC’s bestselling menu items – Chicken on Bone; Boneless and Burgers & More – ensuring there is something for everyone.

The ‘Chicken on Bone’ category brings fans the iconic, finger lickin’ good taste and experience. The juicy and crispy signature Hot & Crispy Chicken served in the iconic bucket is best for sharing, while the crunchy Hot Wings add unparalleled taste to the table.

The ‘Boneless’ range offers a variety of convenient snacks and easy, on-the-go options including the bite-sized Chicken Popcorn and the crispy Peri Peri Boneless Strips.

‘Burgers & More’ presents the epic KFC taste in different formats. KFC fans can indulge in the range of Chicken Rolls, inspired by zesty flavours from around the globe such as Thai Spicy, Korean Tangy, American Nashville, or Indian Tandoori. There’s also the wide variety of Zinger Burgers, bringing together crispy chicken fillets and veggies doused with delectable sauces in between soft sesame buns. Pair these with the much-loved aromatic Rice Bowlz to make for a complete meal or indulge in them as is.

New Delhi, October 24th, 2024 — ASORT, a leading lifestyle and personal care brand, is excited to announce the launch of its exclusive men’s grooming range under the Mr. Huffman brand. With a strong commitment to providing high-quality, innovative products tailored to the modern man, Mr. Huffman aims to redefine grooming standards and enhance the self-care experience for men across India.

The men’s grooming market in India is seeing unprecedented growth, with the industry expected to reach a value of over by 2024. This dynamic market is rapidly expanding as more men are embracing personal care and grooming as an integral part of their daily routine. With the launch of Mr. Huffman, ASORT aims to cater to this growing demand by offering a premium range of products that combine quality, performance, and style.

Crafted with the finest ingredients, the Mr. Huffman grooming range features a variety of products designed to address the specific needs of men’s skin, hair, and beard care. From invigorating face washes to serums and moisturising creams to advanced beard oils and styling gels, the product line ensures that men can look and feel their best every day. Each item has been meticulously formulated to deliver superior results, offering effective solutions for a refreshing grooming routine.

The Indian men’s grooming market is projected to grow at a staggering CAGR of 12-14% through to 2030. This expansion can be attributed to the increasing disposable income, rising awareness about personal grooming, and a shift in consumer behavior towards premium and specialised products. ASORT’s entry into this vibrant market with Mr. Huffman is a strategic move to tap into the evolving preferences of Indian men, who are increasingly seeking high-quality and innovative grooming solutions.

“We are thrilled to introduce Mr. Huffman to the Indian market,” said Mr. Roshan Singh Bisht, Co-Founder & CEO, ASORT.com “Our goal is to provide men with products that not only meet their grooming needs but also elevate their everyday routine. With the launch of Mr. Huffman, we are proud to offer a sophisticated range of high-performance grooming products that deliver the best in quality and luxury.”

ASORT’s Mr. Huffman grooming range is now available for purchase across various online platforms. With its strong focus on quality, innovation, and customer satisfaction, Mr. Huffman is set to become the go-to brand for men who prioritize self-care and grooming.