Fonos Sees Monthly Active Users Increase to 6X with CleverTap’s Personalized Engagement

SAN FRANCISCO, CA, & HCMC, Vietnam, July 11, 2024 – CleverTap, the all-in-one engagement platform, has announced its partnership with Fonos, a Vietnamese audio content start-up. Through this collaboration, Fonos aims to enhance its customer engagement strategies, drive substantial revenue growth, and streamline its marketing efforts. CleverTap’s advanced user segmentation, real-time analytics, and data-driven insights have helped Fonos take strategic decisions about their marketing strategies and deliver personalized experiences to users.

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Fonos sought to streamline its marketing efforts through advanced automation and enable highly personalized engagement with its busy users. After a thorough evaluation, Fonos chose CleverTap for its real-time RFM (recency, frequency, and monetary) segmentation capabilities, which underpin omnichannel lifecycle marketing and automated, personalized communication.

Since implementing CleverTap’s all-in-one engagement platform, Fonos has witnessed the following impact:

  • 25% higher month-on-month growth rate in MAU (monthly active users)
  • 20% email open rates, which is higher than industry benchmarks
  • 10% open rate for in-app messages

Nguyen Hong Nhung, Head of Growth Marketing at Fonos, said, “Our goal has always been to act as a ‘daily companion’ for our users, and CleverTap’s robust platform empowers us to engage users contextually in real-time. The advanced analytics and seamless integration provided by CleverTap has transformed our customer engagement strategies. We are confident that this partnership will help us achieve our growth plans, scale our business, and enhance the overall customer experience.”

Sidharth Pisharoti, Chief Revenue Officer at CleverTap, said, “In today’s fast-paced digital world, audio formats have surged in popularity, providing a convenient and immersive experience for users. This trend is particularly pronounced in Vietnam, which boasts the highest yearly podcast listenership in Southeast Asia, with about 70% of the internet population tuning in. Our partnership with Fonos is particularly exciting given the company’s accelerated growth since its inception and the booming audio space. By leveraging our advanced segmentation and real-time analytics, Fonos has been delivering tailored experiences that meet the unique needs of its diverse audience, fostering greater loyalty and driving sustainable growth. WithCleverTap, Fonos witnessed a five-fold increase in the absolute number of monthly active users over six months. We look forward to continuing this journey together, empowering Fonos to become the daily companion for millions of users.”

Otis to Equip and Service 40-storey LUMIÈRE Evergreen Apartments in Hanoi, Vietnam

HANOI, Vietnam, July 8, 2024– LUMIÈRE Evergreen, a prestigious residential project developed by Masterise Homes, has selected Otis Vietnam for new elevator equipment and servicing. Otis (NYSE: OTIS), is the world’s leading elevator and escalator manufacturing, installation and service company.


Otis will complete the installation of 4 SkyRise® and 24 Arise™ elevators by October 2025. The company will then service the elevators for the 40-storey high-rise apartment, located in Hanoi’s western city center, through June, 2028.

“Vietnam’s urban landscape is rapidly evolving with the rise of tall buildings in its cities and the growing need for advanced construction and smart engineering solutions,” said Manivannan, K., Managing Director of Otis Vietnam and Malaysia. “Otis is proud to collaborate with Masterise Homes, a pioneer in the development of luxury real estate in the Vietnamese market, to enhance vertical transportation efficiency and facilitate seamless connectivity for its residents.”

The SkyRise elevator is Otis’ most advanced high-rise system, integrating industry-leading technologies with space-saving design. Its controller employs adaptive motion profiling to adjust the acceleration rate in order to reduce energy consumption, while a patented control algorithm ensures a smooth ride.

Designed to maximise energy efficiency, Otis’ Arise elevator system is optimized with our patented ReGen™ drive, which recycles energy for other building systems.

In recent years, Otis has also provided elevators to two other residential developments developed by Masterise Homes in Hanoi – the Ocean Park and Smart City high-end residential projects.

Advancing Its Plan Towards Net Zero, Vinamilk Announces Third Carbon Neutral Facility

HO CHI MINH CITY, Vietnam, July 8, 2024 — Vinamilk, Vietnam’s leading dairy company, announce that its Vietnam Beverage Factory has attained international certification for Carbon Neutrality (PAS 2060:2014) from the British Standards Institute (BSI). Achieved 3 Carbon Neutral Units within less than a year of announcing the action plan Vinamilk Pathways to Dairy Net Zero 2050, this demonstrates the company’s commitment and remarkable progress in sustainable practices.

A step further of Vinamilk to Net Zero goal

Established in 2010, Vinamilk’s Vietnam Beverage Factory produces over 282 million items annually. The factory’s certification confirms the neutralization of 3,410 tons of CO2e emissions, achieved through emission reductions in production and investments in forest funds to absorb greenhouse gases. Through the adoption of green energy and advanced technologies, the factory sources over 92% of its energy consumption from clean, renewable sources, resulting in a 30% reduction in emissions.

This notable milestone underscores Vinamilk’s dedication to sustainability, as the company now has a total of three certified facilities (including Nghe An Dairy Factory and Nghe An Dairy Farm). Together, these facilities offset 21,000 tons of CO2 emissions (scope 1 & 2), equivalent to the impact of approximately 2 million trees.

“We are actively integrating eco-friendly technologies, transitioning to green energy, and adopting circular economy principles to develop factory models that are not only modern and of international quality, but also increasingly sustainable. With the unwavering determination of our Board of Directors and the positive commitment of our employees, Vinamilk is committed to further reducing the carbon footprint of each product for consumers,” said Mr. Le Hoang Minh, Production Executive Director and Head of the Net Zero Project at Vinamilk.

From plan to impactful actions

Through Vinamilk Pathways to Dairy Net Zero 2050, the company is actively implementing projects to reduce its carbon footprint following 8 key pillars: Sustainable sourcing, Green & Renewable energy, Low-emission packaging, Low-carbon product development, Eco-friendly Logistics, Carbon sequestration, Sustainable consumption & Circular economy and Commitment to stakeholders.

“By conducting a comprehensive inventory and thorough assessment of emissions, businesses can gain the necessary insights to create a systematic roadmap for emissions reduction and neutralization. As the consulting firm responsible for verifying these practices at various Vinamilk factories, we believe their initiatives can serve as a model for companies striving for sustainability and contributing to Vietnam’s Net Zero goal,” said Mr. Le Duyen Anh, General Director of BSI Vietnam.

Furthermore, Vinamilk is establishing large-scale carbon sequestration initiatives, including expanding green tree funds at farms and factories, preserving over 1,000 hectares of forest in Laos, and promoting tree planting through the Vinamilk Net Zero Forest project. This includes a joint effort with the Ministry of Natural Resources and Environment to reforest 25 hectares of mangrove in Ca Mau Province.

Recognized by the Asia Responsible Enterprise Awards (AREA) 2024 as the winner of the Green Leadership category, the Vinamilk Pathways to Dairy Net Zero 2050 program demonstrates the company’s pioneering role in ESG and sustainable development, creating impactful changes not only for business practices but also for Vietnam’s dairy industry in the Net Zero journey.