Mumbai – India – September 17th 2025 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyLive for Creators, enabling influencers and content creators (collectively creators) to generate their own AI avatars.
The Asia-Pacific live commerce market is projected to exceed US$77 billion by 2030. At the same time, the region’s creator economy is on track to surpass US$75 billion by 2032. As these two spaces converge, new challenges emerge such as longer streaming demands, limited creator bandwidth, and a lack of data-driven feedback loops.
AnyLive for Creators addresses these challenges by giving creators the ability to develop AI avatars that can host livestreams on their behalf. This allows creators to passively earn income through affiliate campaigns delivered via livestreams, freeing up more time for content creation and creative exploration.
The AI avatars can stream 24/7 on platforms such as YouTube, TikTok, and Facebook, delivering content in eight languages: English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese.
The recently launched analytics module on AnyLive also enables creators to benchmark their performance against their AI avatars and use AI-generated scripts to improve livestream outcomes, whether delivered by themselves or their digital twins. This move marks a strategic expansion of AnyLive beyond existing connected e-commerce platforms, democratizing and enabling creator-driven commerce for both AI avatars and human hosts.
On the launch of AnyLive for Creators, Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, said: “In every era, creators have pushed the boundaries of what’s possible. Today, the fusion of AI and live commerce marks this next leap. AnyLive for Creators is our answer to the growing need for both scale and authenticity: giving Indian creators and brands a frictionless way to engage audiences, convert that engagement instantly, and unlock truly borderless opportunities. With this launch, we’re laying new track for the future of creator commerce.”
AnyLive is an AI-powered live commerce platform that empowers businesses to run 24/7 live commerce activities across a range of e-commerce and social commerce platforms through AI avatars that deliver content in multiple languages. In addition, AnyLive includes a bank of AI avatars, deep analytics for human-led and AI avatar-fronted livestreams, and AI-powered generation and optimization of host scripts.
As of June 2025, AnyMind Group supports over 2,300 creators across APAC with monetization, channel optimization, content production, and brand collaboration opportunities.
