New Delhi, Jan 22: Ahead of the peak summer season, LG Electronics India Limited India’s Most Trusted Brand in the Electronics segment, has announced its position as among the first brands in the country to introduce a comprehensive range of air conditioners fully compliant with the new 2026 Bureau of Energy Efficiency (BEE) Star Rating norms.
This proactive rollout ensures that Indian consumers gain immediate access to the latest generation of energy-efficient cooling technology, well ahead of the seasonal surge in demand.
The revised BEE norms mark a significant advancement in energy efficiency benchmarks, raising industry standards and aligning India more closely with global energy performance frameworks. By upgrading its portfolio in advance, LGEIL reinforces its commitment to sustainability, responsible innovation, and consumer-centric product development.
Key Highlights of the 2026 Lineup
Enhanced Energy Savings:
The updated norms are designed to substantially reduce household power consumption. Industry estimates suggest that upgrading to a new 5-star air conditioner compliant with the 2026 standards can help consumers save up to INR 19,000 over a 10-year period, depending on usage patterns and electricity tariff rates.
Understanding the New Ratings:
Under the stricter 2026 framework, efficiency thresholds have been raised. As a result, models previously rated as 5-star may now be classified as 4-star. This reclassification reflects higher efficiency benchmarks, not diminished performance, and encourages the adoption of advanced, low-power technologies.
Immediate Availability:
LGEIL’s future-ready 2026 lineup has been available in the market since early January, positioning the brand among the earliest adopters of the new BEE norms. This ensures that customers purchasing ahead of the summer season invest in regulation-ready, next-generation technology, rather than outdated models.
Smart, Consumer-Focused Features:
The 2026 range emphasizes intelligent, user-centric innovation with features such as Precool and Energy Manager.
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Precool is an advanced feature that ensures the home is cool and comfortable the moment users arrive. Using geo-fencing technology, LG ThinQ automatically operates the air conditioner based on user-defined automation once the user enters a predefined distance range.
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Energy Manager+ analyses historical AC usage patterns and recommends realistic operating hours and energy consumption. Users can also set periodic budget targets based on these recommendations, enabling smarter energy management.
Commenting on the launch, Sanjay Chitkara, Co-Chief Sales & Marketing Officer, LG Electronics India Limited, said:
“As India transitions towards stricter energy efficiency norms, LG Electronics India Limited remains firmly committed to supporting this shift through early compliance and future-ready innovation. With our portfolio already aligned to the new BEE standards, we enter the upcoming season well prepared to deliver reliable, energy-efficient air-conditioning solutions that help consumers save on energy costs while enjoying superior cooling performance.”
To facilitate a smooth transition, LGEIL is rolling out a comprehensive consumer awareness campaign across print, digital, and retail platforms to educate customers on the benefits and implications of the new star ratings. In parallel, the company’s manufacturing and supply chain operations have been fully aligned with the updated guidelines.
While the focus remains on the 2026-compliant range, air conditioners manufactured under the previous standards will continue to be available until existing inventories are liquidated, providing consumers with greater flexibility in purchasing decisions.
