Archives February 2023

Hyderabad/Mumbai, 15th February 2023: National Bulk Handling Corporation (NBHC), a leading Agritech company offering top-notch integrated services in post-harvest agri-ecosystem, today announced the launch of three Direct Procurement Centres (DPCs) at Bundi (Rajasthan) and Sasaram (Bihar) for Paddy and Chhindwara (Madhya Pradesh) for Maize.

NBHC commenced Direct Farmer Procurement in the last kharif season with the objective of connecting farmers directly with end users i.e., processors/exporters by creating these DPCs as pilot projects and has successfully procured from 700+ Farmers. In the Chhindwara location in MP, NBHC has partnered with Krish-e, the farming as a service vertical of the Mahindra Group for enabling the procurement of Maize directly from farmers. The company has achieved a milestone of having procured over 38,000 quintals of Rs. 103 Million of Gross Merchandise Value (GMV) in 3 commodities namely Paddy (Basmati), Paddy (Sonam & Katarni), and Maize.

In 2021, NBHC expanded its services through ‘Krishi Setu’, an e-Market platform for providing end-to-end digitized services in the post-harvest agri value chain ecosystem. Krishi Setu is committed to providing access to the largest network of agri-commodity sellers, buyers, and lenders across the country. In the FY 2022-23, NBHC has transacted 1 million quintals valued at Rs. 2,650 Million of GMV.

Commenting on this milestone achievement, Mr. Deepak Kumar Singh, SVP & Business Head – Agri Commerz, NBHC said, “The changing agriculture policies paradigm is creating newer opportunities to serve farmers. As a trusted partner, it is our endeavor to positively impact farmers’ income by maintaining transparency in weight, quality assaying, and enabling market linkages and financing options in our newly created DPCs in Bihar, Rajasthan, and Madhya Pradesh. We have also introduced the concept of “Kisan Saathi”, our local support system in these designated DPCs for providing logistics support to farmers for bringing in their produce at the DPCs. With an aim to promote village-level entrepreneurs as Kisan Saathis, we are proudly engaged with a total of 50+ Kisan Saathis at these DPCs and wish to further augment the entrepreneurship ecosystem.

We are delighted to share that our DPCs have received an amazing response from farmers, which demonstrates our commitment to empowering farmers by opening a gateway to lucrative deals and addressing their unmet needs. This represents a significant milestone for NBHC as we continue to grow and further our expansion plan of creating around 100 DPCs in the FY 2023-24. The combined power of our geographic spread, SOP-driven robust operations, and easy access through Krishi Setu promise to make NBHC an Agritech Powerhouse in the near future”.

We thank our anchor buyers (largely processors), for their extended support and we further aim to connect with a greater number of processors and corporates to join us in our effort to enhance the farmers’ income, by directly procuring through NBHC – DPCs.

Artist Priyendra Shukla will be showcasing his solo online exhibition called ‘Soulful Strides’ portraying his passion and fascination for the majestic horse on Wednesday, February 15th, 2023 at 7.30 pm. The show is curated by Manisha Gawade and is presented by Ehsaas, New Delhi and Arthouse by AV, Dubai.

Soulful Stride is a beautiful array of artworks in which the artist explicitly portrays the force and speed that is the essence of the Horse. Through bold and forceful brushstrokes and spatula, he reflects his thoughts on canvas, unhindered. Using an interplay of thin, emotive strokes and bold patches of colours and seeks to encapsulate the spirit of raw power and momentum that defines the form of a horse.

Talking about his artworks and the exhibition, Shukla remarks, ‘As the moment flashes by, leaving its colour on my being, I try to hold on to it. For these colours fade away with time, pushed back into oblivion by fresh colours of new moments. Such are the workings of the ever-changing panorama that is life. I long to internalize the moment and bring it to the realm of the tangible, where I can go back and live it again. But need I tell you, that to do so, is impossible?’

A journalist, internationally acclaimed artist, curator and designer herself, Manisha Gawade has curated the exhibition and extends support via her organisation -Ehsaas which she created along with her sister Dr. Alka Raghuvanshi bringing breakthroughs in Indian art and textile. Manisha Gawade has contributed widely to the media from television, and radio to the print media. She has been a part of more than 132 painting exhibitions the world over and many of her paintings form a part of serious museum collections as well as palace collections in Oman and Dubai, Europe and South America. She has been working with more than 200 weavers in the past few years and has curated several textile exhibitions for them to give them a bigger platform.

Manisha Gawade exclaimed, “Priyendra’s muse has noticeably been the horse and with Soulful Strides he comes out with yet another bold collection. The unrestrained impulsiveness in his works is inspired by the fluid movement of these stunning creatures. The almost frolicking lines, the limited number of colours employed and the seemingly random movement of strokes, come together to achieve awe-inspiring results certain to resonate with the discerning art aficionado.”

The show receives strong anchorage from Ambika Vohra who has carved out a niche for herself in the world of art by encouraging young emerging talent from the Subcontinent, Europe and Middle East, giving them windows of opportunity.

The show will go live on Wednesday on online platforms Facebook and Instagram. Interested viewers can log onto the following links to enjoy the exhibition. She is a highly acclaimed name in the world of art and has organised several major exhibitions across the GCC.

Hyderabad, 15 February 2023 – CriticalRiver, a global digital and technology consulting services company, announced today that it has entered into a partnership with Accure.ai, a data engineering and machine learning platform. Through this partnership, CriticalRiver aims to provide enterprises and corporate houses with an accelerated AI/ML platform – Momentum AI – that enables them to automate their business processes more efficiently and address key challenges in industries across banking & finance, healthcare, manufacturing, and government bodies. The multi-year innovation partnership also aims to accelerate the use of AI to improve financial services.

Momentum AI is an AI/ML platform that assists at every stage of the AI workflow—from data ingestion to data processing, creating a data lake and data pipeline, and developing AI solutions using Optical Character Recognition (OCR), Intelligent Character Recognition (ICR), Natural Language Processing (NLP), computer vision, deep learning AI models, and eventually visualizing the results in the Business Intelligence layer of Momentum. It also enables businesses to automate processes and gain rapid business insights through applications. This helps businesses gain a competitive edge over their competition and develop various applications, including intelligent avatars, speech AI, and fraud detection.

Speaking about the partnership, Mr. Chandra Gundlapalli, Senior Vice President of Digital Transformation, CriticalRiver Inc., said, “We are very excited about the potential of a strategic partnership to achieve our vision for modernization. With our expertise in AI/ML, we aim to assist our global customers in streamlining their processes and creating solutions that enhance risk management, efficiency, and customer service.”

The collaboration aims to make a strategic impact by utilizing Accure.ai’s Momentum platform, which offers support throughout the AI workflow, including data processing, AI model training, simulation, and large-scale deployment. The platform enables CriticalRiver’s proven data scientist innovation team to accelerate the automation of business processes for its customers, create innovative roadmaps to fuel sustainable growth, fasten the development of a broad range of solutions, and power end-to-end offerings.

“We are thrilled to partner with CriticalRiver and their team of data science experts to bring the power of our Momentum platform to more businesses,” said Mr. Mogishuddin Raza, co-founder & COO of Accure.ai. “Together, we will help businesses gain rapid insights and automate processes to gain a competitive edge in their respective industries,” he added.

The other co-founder and CEO of Accure.ai, Sam Ansari, who works from Virginia, USA, and is also an adjunct professor at George Mason University in the Data Science and Data Analytics Engineering Department, has also expressed his excitement about this collaboration. He said, “This strategic collaboration will be the one-stop solution for the businesses in achieving operational excellence, which will significantly improve their top and bottom lines. Besides Momentum enabling businesses in developing AI & Automation solutions, there are several out-of-box automated AI solutions that can be implemented rapidly in customer environments such as revenue assurance & leakages, Opex optimization, fraud detection, etc., which helps in obtaining ROI sooner than expected.”

“The strategic partnership with Accure.ai will empower CriticalRiver to leverage our domain and technical expertise across industries. It will also help deploy business-critical solutions quickly and keep our clients ahead of their competition,” added Mr. Anwar Hussain, Director – AI/ML & DevSecOps, CriticalRiver Inc.

The partnership will help CriticalRiver’s customers develop predictive models and automate business processes, ultimately helping them gain a competitive edge.

The workforce is currently becoming more digitalized as the trend toward hybrid working models gains traction. HR managers are looking to technology for assistance with everything from hiring to preserving employee engagement to ensuring retirement goes smoothly. Businesses must make the necessary HCM software investments in order to improve productivity, cost-effectiveness, and employee retention.

Listed below are the top HCM software which are ruling the HR space in 2023.

• TeamLease HRtech

TeamLease HRtech is replacing manual, inaccurate, and time-consuming HR management activities with highly automated and digitalized goods and processes in an effort to close the gap in the HR sector. These will facilitate a positive employee experience while enhancing productivity, throughput, and digital engagement.

With its main platform built on Node.js and utilizing cutting-edge technologies like Microservices on AWS and Kubernetes, the company offers comprehensive tech solution suites for payroll management, workforce administration, talent acquisition, benefits, and compliance. Additionally, it offers a cloud-based HCM platform that combines AI and ML to enhance the employee experience and boost productivity by up to 50%. Its HCM platform, which handles more than 100 million transactions each month, is already used by more than 2 million different employees. So that HR managers aren’t constrained to a small number of HR analytics and reporting products, they are deploying a blockchain-based advanced analytics engine that offers custom analytics and reporting capabilities that can be used in a DIY approach. In order for the staff to feel as though they are working effectively in an atmosphere that is similar to their actual office environment, they are also investigating how to use VR to build a virtual environment enabled by augmented reality.

• Darwin Box

A one-stop shop for all the technical aspects of the HR division, Darwinbox is a complete and integrated human resource (HR) software. Darwinbox addresses all HR-related demands throughout the employee life cycle, including payroll, leave, transfer, and departure management, in addition to performance management and exit planning. The Darwinbox creators think that the keys to long-term success are outstanding products and market fit. Darwinbox intends to focus on research and investment in deep-tech solutions in order to develop the most advanced enterprise HR technology solution.

• ZingHR

ZingHR uses cutting-edge technologies like Blockchain Data Management Systems, Face-ID, Zero-touch Payroll, Digital Onboarding, chatbots, and Robotic Interviews to create industry-specific solutions that produce significant and discernible outcomes. Their platform offers a comprehensive spectrum of services, each one specifically created for a particular type of business, from “Hire to Rehire.” ZingHR’s processes and attributes together result in better problem-solving and revenue-boosting solutions.

Their cloud-based HRMS technology is accessible from any location in the world and is bilingual and mobile-first.

Their products, which include employee engagement, talent management, talent acquisition, productivity, and workforce management, are designed to support an enterprise’s transition to digital human capital that goes beyond simple automation.

• Ethos HR

With almost two decades of expertise, Ethos HR Management has made a name for itself as a market leader in people management and has served businesses of all sizes and in a range of sectors, from start-ups to global conglomerates, with reliable, excellent services.

Before offering specialized hiring, outsourcing, training, and consulting services for both on-shore and off-shore requirements, Ethos conducts needs analyses with corporations and a wide range of other organizations. They provide their clients with RPO engagement models that are lean, scalable, and incredibly customizable.

In addition to recruitment, talent deployment & outsourcing, management consulting, and recruitment process outsourcing, they also provide value-added services.

• Excelity Global

With more than 400 clients spread over 17 countries, Excelity Global is a top provider of payroll, benefits, and human resource management in the Asia Pacific area. It provides these clients with services through businesses in China, the Philippines, Singapore, India, and Singapore. Excelity works with organizations to provide precise, specialized outsourcing solutions to address their concerns about human capital. Excelity continuously questions the existing quo and works in the background to enhance the HR departments of businesses all over the world.

By Mr. Raj Kumar, Hon’ble Secretary Delhi Vidhan Sabha, Mr. Ganesh Srinivasan, CEO, Tata Power-DDL, and Ms. Kiran Gupta, CEO & ED, Powerlinks Transmission Limited

With the intent of promoting higher education among the students of SC/ST Communities, Tata Power Delhi Distribution Limited organized the Tata Affirmative Action Program (TAAP) Annual Scholarship Distribution Ceremony under its Ujjwal Program (CSR Initiative) at its Learning Centre in Rohini. During the event, a total of 370 students from 35 government senior secondary schools received scholarships in the form of reference books, stationery items, and school bags.

The company has undertaken various initiatives for the upliftment of women in society. With the same spirit and to encourage girl children to pursue higher education, nearly 50% of these scholarships were given to girls.

These scholarships were presented by Mr. Raj Kumar, Hon’ble Secretary, Delhi Vidhan Sabha, Mr. Ganesh Srinivasan, CEO of Tata Power Delhi Distribution Limited, and Ms. Kiran Gupta, CEO & ED, Powerlinks Transmission Limited. Along with them, the event was graced by the presence of Senior Leadership Team members of Tata Power-DDL, principals, teachers, and students who participated in the program.

Talking about the program, Mr. Ganesh Srinivasan, CEO of Tata Power Delhi Distribution Limited, said, “Education is one of the most important thrust areas of the TAAP framework and as a responsible corporate citizen, it is our endeavor to help meritorious students. We launched our annual scholarship program with the aim of bringing positive change in society and encouraging young minds to follow their dreams. We are confident that educated youth can play an important role in shaping a brighter future for our nation.”

Launched in 2007, Tata Power-DDL’s Ujjwal Program focuses on SC & ST students whose economic condition is not conducive to sustaining studies. These students are constantly monitored and mentored by the company so that they do not drop out and rather improve their educational performance. Subsequently, the same set of students are taken through a customized personality development program covering interpersonal skills, career counseling and competency testing through expert NGOs. Through this initiative around 15000 students of classes X, XI & XII from 48 Government Senior Secondary schools have benefitted to date.

Mumbai, February 15, 2023: Vitesco Technologies, a leading international supplier of advanced powertrain technologies and solutions for e-mobility, announced recently that it has appointed Vikas Gupta as the Head of Finance for the India business. He will be in charge of the financial operations which include financial planning & analysis, reporting, taxation, risk management, and treasury operations for the overall Vitesco business in India.

Prior to this, Vikas Gupta was the Chief Financial Officer at Napino Control Systems Limited, a JV company of Napino Auto and Vitesco Technologies. He played a pivotal role for the joint venture set up on the financials and the commercials side. Vikas is a qualified Cost and Works Accountancy (CWA) and Chartered Institute of Management Accountants (CIMA) with 18 years of experience in Paper, Power, Fast-Moving Consumer Goods (FMCG), and Automobile in the field of Accounting, Costing, Business Controlling, Budgeting/Forecasting, Taxation, and Treasury. He was also associated with Genpact and Carlsberg Group in the past.

Talking about the new role, Vikas Gupta said, “Vitesco Technologies has a great work culture and keeps their values on priority in every decision making. Vitesco Technologies understands its responsibilities towards industry, the environment, and mankind. It gives me immense pleasure to be working in the esteemed organization and take the responsibility to sustain the values created.”

Anurag Garg, Managing, Director & Country Head, Vitesco Technologies, India said, “Having collaborated with Vikas in the past, I have a great deal of trust and confidence in Vikas’s abilities and his leadership skills. He is truly passionate about the vision of Vitesco Technologies, and I am grateful to have his support to advance our organization on its future growth trajectory. His vast experience in financial management with strong strategic expertise will help us accelerate toward our next phase of business growth.”

Vitesco Technologies is a leading international developer and manufacturer of cutting-edge drive systems for sustainable transport solutions. With the help of intelligent system solutions and components for electric, hybrid, and internal combustion drive systems, Vitesco Technologies makes clean, efficient, and affordable transport a reality. The product portfolio includes electric drives, electronic control units, sensors and actuators, and exhaust after-treatment solutions. In 2021, Vitesco Technologies generated sales of €8.3 billion. It employs nearly 37,000 people at around 50 sites. Vitesco Technologies is headquartered in Regensburg.

Bengaluru, 15th February 2023: Zuari Farm Hub, one of India’s leading agri players has announced a strategic collaboration with WayCool, India’s leading food and agritech platform. The collaboration aims at creating value for farmers and stakeholders by providing agri-solutions for all farm needs, such as quality crop nutrition, crop protection, sustainable impact to farmers, and developing a unique package of practices to drive traditional farming methods towards scientific farming technologies. This partnership will also look at leveraging the synergies and expertise that both companies bring to the table. While WayCool’s AI-driven ‘phygital’ farmer engagement platform, Outgrow will be an added asset to Zuari, the latter’s in-depth expertise will further strengthen WayCool’s agri-input portfolio.

Commenting on the partnership, Mr. Madan Pandey, MD, Zuari Farm Hub said, “We aim to create value for farmers and stakeholders by providing integrated agri solutions to all farm needs and with our motto, we have successfully tapped a network of 20 lakh farmers through our retail stores – Jai Kisaan Junction across 500 locations in the states of Goa, Maharashtra, Andhra Pradesh, Karnataka, Chhattisgarh, and Odisha. The partnership with Waycool will call for superior crop protection, access to micronutrients, soil conditioners, crop care products and many others backed by the power of technology, leading to making agriculture sustainable and profitable for farmers. Zuari FarmHub is particularly excited to collaborate in the area of Deep Tech of Waycool where solutions could be made affordable to farmers thereby achieving huge scale through greater levels of adoption. The IoT, AI Crop Health and assaying product iGrade could be unique to farmers for improving his income and productivity.”

Commenting on the occasion, Mr. Sanjay Dasari, Co-founder, WayCool Foods, said, “With Agriculture being the pillar of the Indian Economy, and the nation moving towards intensive agriculture, the agri-needs of the country are also on the rise. The Indian Agriculture landscape has witnessed multifold growth in the past two years while becoming consumption-driven and gradually adopting scientific farming techniques. WayCool aims to address the growing agri needs of the country, while also helping farmers make profits. With this background, we are immensely pleased with our association with Zuari Farm Hub and we are confident that this collaboration will serve fruitful to the farmers, besides adding value to our efforts to transform the food value chain.

Adding to this, Mr. N Sendhil Kumar, Head – Outgrow & Farmer Engagement, WayCool Foods, said, “We are delighted to welcome Zuari Farm Hub to our partner network, and we look forward to our farmers gaining one-stop access to high-quality inputs combined with technology solutions of WayCool. With this MoU, Zuari Farm Hub’s products will be made available to farmers, while their soil test services will have expanded footprints through the efforts of our Certified Outgrow Crop Advisors (COCA)s, Outgrow Network Partners (ONPs) and digital campaigns of Outgrow. Besides this, our farmer network will also get the opportunity to access a unique Package of Practices to various crops.

Bengaluru, February 14th, 2023: MyShubhLife, India’s leading digital lending and full-stack financial service platform, and EasyPay the Digital Banking platform for the MSME sector in India, have partnered to offer a line of credit to EasyPay merchants. The collaboration will allow MyShubhLife to utilize its technology and quick processes to tap into the EasyPay customer base and enable quick loan disbursals.

EasyPay and MyShubhLife are dedicated to meeting customers’ unmet credit needs and providing them with a hassle-free digital borrowing experience while promoting the Digital Bharat and financial inclusion agendas. The partnership intends to serve the unorganized domestic retail sector. Easy Pay, an app that serves as a one-stop shop for all MSMEs’ financial needs, serves over 18000 pin codes across the country. Through this collaboration, MyShubhLife will provide formal credit to this large MSME segment.

MyShubhLife has an innovative and robust technology platform that uses data analytics and AI to provide several customized products to its clients based on their working capital requirements. Speaking on the partnership, Monish Anand, CEO, MyShubhLife, said, “Raising capital has been a difficult task for small and medium businesses in India. The last two years have served as a reminder of the credit gap that exists in India’s MSMEs sector. Our credit model and advanced analytics are designed to meet the financing needs of MSMEs or industry segments that have traditionally been excluded from the formal financial system due to issues such as a lack of documentation or poor credit history.”

“Our collaboration with EasyPay will help us democratize credit in India by providing accessible and responsible credit to the vast & unorganized segment. We are very excited about the many possibilities this alliance offers,” he adds.

Commenting on the partnership, Vaibhav Joshi – CEO, EasyPay, said, “Our collaboration with MyShubhLife is an important step toward realizing our vision of bringing digital credit to a billion phones and creating a more inclusive financial system in India. With MyShubhLife, we are committed to leveraging our technology and expertise to close the credit gap and provide small businesses with the financial tools they need to succeed in today’s digital economy. Easy Pay aims to be the #1 preferred choice in the next two years with a merchant community of over 2.5 million.”

Since its inception, MyShubhLife has been a frontrunner in achieving 100 per cent digital inclusion in India and actively taking initiatives to that end. MyShubhLife recently partnered with MobiKwik, extending credit to 134 million MobiKwik users.

Besides credit solutions, MyShubhLife has built a complete range of sachet-sized financial products such as SIPs, E-Gold, Insurance, Bill Payments, E-filing taxes etc., to provide more contextual offerings to its customers, the next half-billion segment.

New Delhi, February 14 2023: The shining stars of the Modern Public School (MPS), Shalimar Bagh, brought another glory to the school, by clinching the Championship title at the CBSE National Athletic Meet 2022-23, for the second consecutive time. The young talents of MPS displayed their exemplary performances in the field during this national event held under the aegis of the Central Board of Secondary Education (CBSE) at Santatulanand Convent School, Varanasi, Uttar Pradesh, from 1 to 4 February 2023. The school was also the overall champions of the CBSE meet in the last edition held in 2019.

The grand sporting arena witnessed the zealous participation of young athletes from CBSE schools across the country and international CBSE schools from 7 gulf countries including Bahrain, Kuwait, Sultunate of Oman, Qatar, Kingdom of Saudi Arabia, and the United Arab Emirates (UAE). With their triumphant performances, the students of Modern Public School exhibited their dominion by securing 21 medals, including 16 Gold, 4 Silver and 1 bronze medal.

While all participants from the school delivered their best performances, Riya Bisht of Class IX was declared the best athlete in the Under-19 Girls category, Tanishka Sharma of Class XII won 4 gold medals in Javelin Throw, Shotput, 4×100m and 4×400m Relay, Harshita Goswami of class XI won 3 gold and 1 bronze medal in High Jump, 4×100m and 4×400m Relay and Triple Jump, respectively, and the school star athlete Arjun of class XI won gold medal in Javelin Throw, missing the CBSE record by just a few centimeters. Modern Public School was declared the Overall Champions in the Boys and Girls Category, Overall Champions in Girls Category, and Overall Champions in U-19 Girls Category.

“MPS has been CBSE State champions for consecutive 14 years and now National Champions for the second consecutive year. We look forward to keep up the bar and make a mark at upcoming competitions. Students got amazing exposure by participating in a grand sporting competition which is of national repute. We are certain that with the fervent dedications of our house coaches our students will continue excelling in national and international arenas, and keep maintaining MPS’ core objective to foster both academics and athletics excellence,” said Principal of MPS, Alka Kapur.

The victory of school sports stars was even more significant this year since there was a clash between two events – Khelo India Youth Games and the CBSE National Athletics Meet and the children had to travel for 10-14 hours and participate without any rest. The students were facilitated in the best possible way by the school. Students participating in sports are given academic support and are provided with extra classes. They are given a waiver in the school fee for their excellent performance and high-end equipment in form of latest machinery, and training materials are provided. The boarding and lodging costs of participation in national meets are met by the school. Till now, Modern Public School has bagged many scholarships from government for the excellent performance in the field of athletics.

India, February 14, 2023: Avidestal Technologies, the tech arm of global research giant, Markelytics Solutions, appoints Sonakshi Singh as its Vice President of Products Sales. In her new role, Sonakshi will be responsible for the country-wide & global sales of Avidestal products, i.e., Me-Grow, AvidViews, AvidIntelli, AvidCircle & AvidHub. She will also lay out the road map for the upcoming phase of the company’s growth in the Indian & global markets. With her appointment, Avidestal Technologies intends to strengthen its presence across markets by foraying into new cities every quarter and making an aggressive global push. The company further aims to have its field presence for Me-Grow in 20+ cities by the end of 2023.

Additionally, the company has also expanded its geographical presence to two new cities – Hyderabad and Lucknow. It has hired a large field force, including a few leadership positions in these two cities. Me-Grow currently has 6000 + subscribers from 7 Indian cities covering 20+ industries. Since its inception, Me-Grow has witnessed around 20-30% growth m-o-m in its subscriber base.

With more than 16 years of experience in the market research industry, Sonakshi brings a combination of decoding consumer insights, quantitative research, business strategy, storytelling, and people management. Her expertise will be key in contributing towards the advancement of Avidestal’s strategy to deliver innovative solutions offerings to customers/clients.

Speaking on the new appointments, Mr. Jasal Shah, MD & CEO of Avidestal Technologies, said, “I am delighted to have Sonakshi on the team. She has demonstrated immense success in developing high-performance sales teams and business development in new market areas. With her comprehensive and proven marketing experience across industries and our expansion to two new markets, we are sure her contribution will play a pivotal role in further increasing product adoption.”

“I’m thrilled to join such a versatile team at Avidestal Technologies and look forward to assisting the company in achieving its growth and profitability targets. With such great leadership to look up to, I am hoping to drive Avidestal Technologies to the next phase of growth.”, said Sonakshi.

Previously, Sonakshi was associated with Hansa Research for 16+ years and has held various strategic roles. In her last role, she spearheaded Hansa’s business in Southern India. She was instrumental in creating awareness about the firm, developing products, and extending the business to new sectors. She has rich experience in solving business problems across multiple sectors such as F&B, Personal care products, BFSI, Retail, Fashion, Alcobev, Jewellery, Social Research, etc.

Her work has been recognized in prestigious industry forums, and she won the Best Developmental Research award in MRSI Golden Key Awards in 2020. She was also the finalist of the Best Team award in the MRSI Golden Key Awards in 2019 and the Best Storytelling award category in the MRSI Golden Key Awards in 2021.