Archives March 2023

Bengaluru, March 22, 2023: Global fashion’s best-kept secret in menswear, boohooMAN, has initiated its foray into the Indian market in association with Myntra, one of India’s leading fashion and lifestyle destinations. UK-based boohooMAN will be offering 600+ options of the freshest, uber-trendy, and most in-demand styles to choose from.

Launched in 2016, boohooMAN has scaled to be one of the fastest-growing online men’s fashion destinations in the world. Quickly establishing itself as a fashion trailblazer, the versatile brand is known to capture and envision fashion, in tandem with the fast-paced and constantly changing global trends. Focusing on edgy streetwear, boohooMAN works with leading global celebrities on fashion-led collaborations to cater to shoppers globally. The brand’s offerings will include graphic and backprint t-shirts, graphic hoodies, track pants, and cargo joggers, which give off a laid-back, in-vogue, and casual vibe. Streetwear, as a category in the fashion apparel segment, has prevailed since the 1980s. It is a style of comfortable casual clothing that draws inspiration from sub-culture communities such as skateboarding, surfing, and hip-hop, with its own blend of style and punk.

In line with Myntra’s recent brand campaign, ‘Extraordinary Every Day’, boohooMAN caters to various male shoppers across lifestyles, personalities, and fashion senses, with looks inspired by global trends like athleisure, plaids, wide-cut trousers, tonal layering, utility vests and jackets, clean shirts, neutral basics, and textured pieces, among others. With its primary focus on fashion-forward men, boohooMAN will be available at a starting range of ₹2000. As a seasoned leader in global fashion, boohooMAN’s vision is to empower a social media-inspired, trend-first generation, to look and feel confident every day, across occasions. The brand is present in 15+ countries, with the USA and the UK being major fashion hubs for the brand.

The brand will be housed under a dedicated Online Brand Store (OBS) on Myntra, enabling shoppers to easily browse and discover their favorites across the brand’s portfolio. With a focus on urban, metro, and tier 1 audiences, the brand will also indulge in marketing activities that include influencer activation and visibility across Myntra’s pioneering social commerce initiatives, Myntra Studio and M-Live. Wishlisting for the brand began on 18th March, with the entire collection going live on the 21st of March.

Speaking on the association with Myntra, James Pryer, Buying Director, boohooMAN, said “BoohooMAN is excited to announce its entry into the Indian market with our launch on Myntra. Our brand provides affordable fashion to everyone. We are confident that our collaboration with Myntra will help us establish a strong presence & bring a fresh perspective to menswear fashion in India.”

Touching upon boohooMan’s foray in India, Jayanti Ganguly, Business Head – International Brands, Marketplace and Omni, Myntra said, “With younger and younger, fashion-forward men embracing brands that are global, trendy and experimental, men’s casual wear, especially streetwear has steadily been gaining popularity with our male shoppers. We are thrilled to be boohooMAN’s destination of choice as they strengthen the culture of men’s streetwear in India by introducing an array of uber-stylish options. Being one of the fastest-growing online men’s fashion destinations in the world, boohooMAN is poised to disrupt the Indian market that is rife with opportunities.”

According to an industry report, the streetwear segment is worth $185 billion in sales globally, and it is gaining steady traction in India as well, with the country capturing a sizable community experimenting with street styles and looks. While some category enthusiasts are devoted to the segment’s pioneering brands, the heritage and culture associated with street fashion, and the storytelling abilities of streetwear, others are drawn to street luxe inspired by streetwear, and still, others are enamored by the hype and trends that dominate social media. The category’s popularity is not limited to the metros; streetwear is also becoming popular in tier 2 and tier 3 cities. The men’s fashion industry has shifted focus from casual wear to streetwear, mirroring the women’s wear trend and driving demand for the category.

India, 22 March 2023: Self-love is an invaluable skill for kids to learn. In light of this, Nickelodeon – India’s leading kids’ entertainment franchise, in association with Orchids The International Schools, hosted an engaging forum with industry honchos on how understanding the importance of being #OneOfAKind from a young age is of primal importance. The discussion further emphasized that being comfortable in one’s own skin can encourage young minds to celebrate their individuality and challenge societal norms and conventions in the long run.

The panel discussion titled ‘I am #OneOfAKind: Nurturing Self-Love in Children’ was graced by Neha Dhupia – actor and mother, Dr. Swati Popat Vats – President of Podar Education Network and Early Childhood Association of India, Dr. Bharti Rakheja – Self-love coach & Founder of ‘I am Enough’ society, and Archana Rushal Padhye – HOD, Special Needs and Counselling Department, Orchids The International Schools. The panel further discussed and defined the roles of family, schools, and communities in helping kids embrace their unique qualities.

Opening the discussion, Neha Dhupia said“In today’s society, children are exposed to an increasing amount of pressure to conform to societal norms and expectations. From a young age, they are bombarded with messages about how they should look, act, and behave. As parents, we have the power to help our kids to overcome these societal pressures by leading by example. By embracing our own individuality and practicing self-love, we can show our children that it’s okay to be different and encourage them to do the same.”

Speaking on the role of schools and educators in helping kids embrace their unique qualities, Dr. Swati Popat Vats, “I am thrilled to be part of the #OneOfAKind panel that recognizes the importance of celebrating individuality in children. Every child is unique and deserves to be celebrated for who they are. It is the role of schools and teachers to foster a culture of individuality and self-love, empowering children to embrace their strengths and differences, and paving the way for a brighter, more inclusive future. By working together as educators, we can create a supportive environment where students feel valued, respected, and empowered to pursue their dreams.”

Dr. Bharti Rakheja felt that every child deserves to know their worth and celebrate their uniqueness. “Being a self-love coach, I have witnessed first-hand the transformative power of self-love in people’s lives. By teaching kids to love them unconditionally, we can inspire a generation of confident, resilient individuals who are equipped to navigate life’s challenges with grace and authenticity. It’s wonderful to see a brand that not only entertains but also enriches the lives of its young viewers.” Rakheja concluded.

Commenting on the collaboration with Nickelodeon, Jayashri Bhake, Principal, Orchids The International Schools, Malad West said, “At our schools, we are committed to creating an inclusive and supportive learning environment where every student feels valued and respected. It is great to see Nickelodeon taking a proactive approach in engaging with kids and establishing a warm connection with them beyond entertainment and setting an example for other organizations to follow. We are honoured to join hands with Nickelodeon to host this engaging discussion on being #OneOfAKind and contribute to this meaningful cause. We believe that this collaboration will bring positive change in our school community and beyond.”

The panel discussion was a part of Nickelodeon’s ongoing pro-socio initiative “Together for Good” which aims to inspire self-acceptance and self-love amongst kids and will help them in developing a strong sense of a positive self-image. The discussion, held at Orchids The International Schools – Malad West branch, was a huge success, attracting a diverse audience of over 200 participants, including parents, educators, social media influencers, and children.

March 22, 2023, | Mumbai: Snapdeal, India’s leading value e-commerce platform, today announced that it has started receiving orders through Open Network for Digital Commerce (ONDC). The go-live achieved earlier this month will offer seamless access to Snapdeal’s vast selection of value merchandise to all buyers using ONDC.

The initial orders via ONDC have flown in from cities like Ajmer (RJ), Gurdaspur (PB), Aligarh (UP), Indore (Madhya Pradesh), Kakinada (AP), Amravati (MH) to name a few and are primarily focused on home and kitchen products including bedsheets, towels, utensils, storage & serving sets, and kitchen tools.

ONDC’s focus on expanding the online opportunity in India and creating a more inclusive e-commerce ecosystem is well matched with Snapdeal’s focus on growing e-commerce beyond just brands and urban users. Most of the products listed on Snapdeal are in the sub-Rs 1000 price range and are designed to serve the user’s functional needs with good-quality, value-priced products.

As part of this collaboration with ONDC, buyers coming via ONDC are able to access a large catalog covering home and kitchen products. Snapdeal is also in the process of expanding access to Fashion, Beauty & Personal Care categories. The fashion category will include apparel, footwear, and accessories for kids, women, and men. The accessories include fast-selling products like wallets, belts, sunglasses, and watches. The personal care category will include skin care, hair care, and oral care products and deodorants, while the beauty category will include a range of make-up products including lipsticks, nail polish, and eye makeup.

Snapdeal will continue building on its collaboration with ONDC to enable Bharat’s small and medium enterprises, sellers, and emerging brands to grow their business by tapping into customers across India through ONDC.

“With over a decade of experience serving Bharat through lakhs of small and medium enterprises, Snapdeal has a unique and deep understanding of what it takes to serve India’s mass market. As we go live on ONDC, we would like to reiterate our belief that enabling India’s existing retail players, especially MSMEs, to embrace the online opportunity is the best way for India to reap the digital dividend for the largest section of society. We would also like to acknowledge the prompt and extensive support from the ONDC team and look forward to deepening this partnership to serve India’s mega cohort of value-savvy buyers.”, said Himanshu Chakrawarti, CEO – of Snapdeal Market Place.

“We’re excited to have Snapdeal join the ONDC network with its repertoire of merchants from across the country with a special focus on MSME among others. This is in line with that inclusive agenda of ONDC providing equal opportunities for big and small enterprises.”, Said T. Koshy, CEO, of ONDC

According to the e-commerce enablement platform, Unicommerce, E-commerce growth in India has well and truly moved beyond the large cities to hundreds of Tier 2, 3, and smaller cities across the length and breadth of the country. The market share of tier 2 and Tier 3 cities in 2022 was 41.5% and 21.4% respectively. According to the Red Seer Report, mid-income buyers from India’s Tier 2+ cities covering more than 80% of India’s population will triple in size in five years, from approx 78 Mn in 2021 to nearly 256 Mn by 2026.

Snapdeal draws more than 86% of its orders from outside the metro cities, with more than 72% of the orders flowing from buyers living in smaller cities and towns. With an exclusive focus on the value segment, more than 95% of the products sold on Snapdeal are priced below Rs. 1000. The launch on ONDC ties up cohesively with Snapdeal’s existing focus on connecting small & medium sellers with a large and growing online market, especially amongst buyers living outside India’s metro cities.

BENGALURU, INDIA, March 22, 2023: Lenovo, the global technology leader, has launched an industry-first initiative, Earn with Lenovo (EWL) app for its channel partners, across all cities in India.

This initiative is a step forward for the industry, as Lenovo helps future-proof its channel partners’ business through technology. Earn With Lenovo app (EWL) enables a large number of small and large channel partners across India to engage with Lenovo directly on multiple aspects as they buy and sell Lenovo products.

Partners can upload their sales/purchases of Lenovo products and get incentives directly from Lenovo.

This app is not just about enabling higher margins for partners. It also provides rich information to partners through product training presentations and videos. This enhanced reward structure and new business opportunities allow channel partners to earn incentives as they do business with Lenovo.

Retail partners and distributors can earn attractive commissions through ‘Earn with Lenovo’, every time they buy/sell a Lenovo product. Lenovo is also motivating retail partners to go beyond selling devices, by providing bundled offerings like Lenovo services and product accessories. This includes solutions like Extended Warranty, Accidental Damage Protection (ADP), which have been the most preferred add-ons for customers. Partners have a unique opportunity to increase their earnings per customer by selling such solutions along with a PC.

This is an industry-first facility offered by Lenovo, and it already has more than 3,300 partners registered since January 2023 and has the potential to get 10,000+ partner registrations in the next 6 months.

Lenovo continues to pioneer the use of technology for driving business growth and ensuring channel partners in India are equal partners in this growth. EWL is another program by the company, launched after similar technology led initiatives like OMO (Omnichannel model), price parity portal (PPP) and retail point of sale software like Heartbeat.

Subodh Deshpande, Director – Consumer Channel, Lenovo India said, “At Lenovo, we deliver smarter technology with cutting-edge products and solutions for our customers. We’re committed to investing in growing all channels and offering programs like ‘Earn with Lenovo’ that will help our partners increase their earning potential and drive deeper, more profitable business models. This app also provides rich content to partners on our latest products and technology for them to train their staff and also use as selling aids. We believe our ‘partner first’ approach will strengthen our partners to make our devices and solutions more accessible, ultimately benefiting our customers.”

Lenovo India’s presence is now spanned across 825 cities and towns in India, with around 9000 channel partners.

Rashtriya Sewa Bharti, an organization active in the service sector for twenty years, is going to organize Rashtriya Sewa Sangam in Jaipur from 7th to 9th April. More than 4000 representatives of 1000+ voluntary service organizations dedicated to social development are going to participate in the 3^rd edition of Mahasangam of Seva Bharti. Self-reliant & Prosperous India will be the theme grand Rashtriya Sewa Sangam 2023. During a press conference at the Press Club of India, New Delhi, on 21 March 2023, Rashtriya Sewa Bharti made an official announcement about these developments.

Key speakers at the press conference included National President of the Rashtriya Sewa Bharati Pannalal Bhansali and General Secretary Renu Pathak. The eminent leaders threw light on the special Sewa Karya done by RSB, the challenges faced by them, and the organisations’ efforts in rural as well as urban India. During the conference, it was highlighted that RSB has provided employment to over 25,000 people in just a year and the social group’s constant contribution in fields such as education, health, skill development, and women empowerment.

“The primary focus of the Rashtriya Sewa Bharati is to provide equal education and training opportunities for all to empower every individual of the country towards realizing the government’s vision of Atma Nirbhar Bharat or Self-reliant India. The main and implicit objective of the Rashtriya Sewa Sangam is to build a harmonious, capable, and self-reliant society and a prosperous India by establishing synergy between the collective efforts of the voluntary organizations associated with Rashtriya Sewa Bharati,” stated National President of the Rashtriya Sewa Bharati Pannalal Bhansali.

“Sewa Bharti is an umbrella organization with the motto of ‘Nar Seva Narayan Seva’, which encourages and supports voluntary organizations serving the deprived, deprived, neglected and suffering brothers. Sewa Bharti is trying to bind society and make it strong and harmonious through a total of 43045 service projects including 16184 efficiency projects, 10513 health projects, 6805 self-help projects, 9543 social projects. 12187 self-help groups are being operated in 117 districts of the country, in which there are about 120000 members. Among these groups, 2451 groups are active in the works of self-reliance. Self-help groups are being run in 55 districts of the country in Vaibhavshree Rachna. There are 27494 members in these,” added Shri Pannalal Bhansali

During the conference, deliberations were also made on how Rashtriya Sewa Bharti has been fervently dedicated to educating, training and empowering women across the country. Recently Rashtriya Sewa Bharti has undertaken key initiatives like Run for Girl Child in Hyderabad and Kishori Vikas programme to promote women’s empowerment. Awareness of Rashtriya Sewa Bharati’s past accomplishments, organisation’s vision and objectives for the next five years were also discussed. Furthermore, the RSB activists informed the gathering regarding future activities on self-reliance for women and youth in urban areas and distributed books. The key speakers also spoke on the importance of the Rojgaar Policy in Pali, Rajasthan, and its effectiveness in creating livelihood opportunities.

“Rashtriya Sewa Bharati has always been active towards supporting society during any moment of crisis, and our volunteers have provided medical, food, and monetary assistance during the turbulent times of the Covid-19 pandemic. We have also been working for the betterment of people from every section of society. Over the years, Rashtriya Sewa Bharati has taken several measures to ensure healthy child nutrition,” said RSB General Secretary Renu Pathak.

Recently, to mark the inauguration of the Rashtriya Sewa Sangam, Rashtriya Sewa Bharati worshipped the ‘Matribhoomi’ through “Bhoomi Poojan”. The Bhoomi Poojan program held on 9 March was graced by the presence of All India President of Rashtriya Sewa Bharti Panna Lal Bhansali, RSB Vice-president Shrawan Kumar, and other top officials and workers of RSS.

New Delhi, March 2023|| Codleo, one of the most trusted IT companies in India conducted a CXO Round Table Conference on Thursday, March 16th, 2023 at the Hyatt Regency hotel, New Delhi with the goal of spreading knowledge about the Marketing Cloud & Slack- the collaboration & communication tool of tomorrow.

Cooperation and efficient communication are essential for success in the digital age. As a Salesforce® Summit tier Partner, Codleo took pride in bringing together C-level industry leaders to discover the upgraded communication technologies such as ChatGPT that are altering the way people do business and excel in the future. The conference included detailed presentations on both Marketing Cloud & Slack by subject experts as well as an interactive discussion with various attendees as well as an informative Q&A session. The various attendees spoke on how they are leveraging these tech tools to their advantage, running their businesses, and enhancing ROI.

Mr. RS Maan, Managing Director, and Global CRO, Codleo says “Your company’s success is dependent on business networking, team productivity, and process efficiency, as well as how well you understand your clients and respond fast to their needs. Cooperation and efficient communication are essential for success in the digital age. Sustaining and growing great client connections is critical since it is directly influenced by how you serve them and increase satisfaction. Here is where technology comes into play, as it aids organizations in their processes and strategies for managing interactions with customers, leads, and prospects. So, we sought to spread awareness about technological advancement and how they may use it to their advantage in their enterprises.”

Mumbai, March 22, 2023: Jasudben ML School, a leading educational institution in Mumbai, has taken a significant step towards promoting health and wellness among its students and parents. The school successfully organized a workshop in collaboration with Ms. Shwetha Bhatia, a renowned Registered Dietitian and Founder of Mind Your Fitness.

The workshop was attended by parents of standard XX and aimed to raise awareness and provide guidance on various aspects of health and wellness, including nutrition, physical activity, and mental health. Ms. Bhatia, with her 15 years of clinical practice and recognition by the Indian Dietetic Association, provided valuable insights and tips on maintaining a healthy lifestyle.

Expressing her delight, Shwetha Bhatia said, “I am thrilled to have been part of this initiative by Jasudben ML School to promote health and wellness among its parents. I hope that the insights and tips provided during the workshop will help them maintain a healthy lifestyle and lead happier lives.”

The collaboration between Jasudben ML School and Ms. Shwetha Bhatia is in line with the new education policy’s values of promoting the physical and mental well-being of students. The school’s principal, Mrs. Damayanti Bhattacharya, expressed her satisfaction with the success of the workshop, stating, “We are pleased with the turnout and the valuable insights provided by Ms. Shwetha Bhatia. This collaboration has helped us in our efforts to promote health and wellness among our students and parents.”

Jasudben ML School’s initiative to promote physical and mental well-being among its students and parents is a significant step towards creating a healthier and happier community. With the collaboration of experts like Shwetha Bhatia, the school is sure to continue providing valuable insights and guidance in this regard.

In today’s world, where the importance of health and wellness has become paramount, Jasudben ML School’s initiative to educate and promote healthy living is a commendable effort. The school’s commitment to its students and parents’ well-being is a testament to its dedication to providing quality education that goes beyond academics.

Delhi, March 22, 2023: Unacademy, India’s largest learning platform*, announced the opening of its first-ever Unacademy Centre for GATE aspirants in Delhi, which aims to offer quality education through a premium offline learning experience. With the opening of the GATE Unacademy Centre, the company is extending the benefits of interpersonal learning that would enhance overall preparation for such highly competitive exams for Learners.

As per the recently declared GATE exam results, Unacademy Learners have secured top ranks with three Learners acing the exam with AIR 1 Suban Kumar Mishra from Delhi, Rohit Bhagat Kalwar from Pune, and Anshuman Aggarwal from Chandigarh have secured AIR 1 in Civil Engineering, Chemical Engineering, and Engineering Sciences, respectively. 11 Unacademy Learners have secured ranks under the top 5 and 17 Learners under the top 10, in the highly competitive exam.

Along with the inauguration of the GATE Unacademy Centre, Unacademy also hosted ‘GATE & ESE: Engineer’s Conclave’ to help Learners with insights on GATE preparations from the top Educators. The event witnessed participation from India’s Best Educators like SK Mondal, Umesh Dhande, JS Gill, Praveen Kulkarni, amongst others. They delivered their thoughts on crucial topics like, ‘why should you give GATE & ESE?’ and ‘merits of hybrid learning.’ amongst other key topics for the exam. Further, Learners also got an opportunity to receive career-related counselling in the field during the event, followed by a scholarship test.

Commenting on celebrating several milestones for GATE, Vivek Sinha, Chief Operating Officer, Unacademy, said, “We are delighted to announce our first ever GATE centre in the capital city of Delhi. We are constantly taking stock of Learner feedback to understand their sentiments and needs. I am happy that we have received a positive response which has motivated us to expand and create the GATE Unacademy Centre. We hope this offline learning opportunity will empower millions of GATE aspirants with access to the best educators and curriculum with the benefits of interpersonal mentoring and high-end tech infrastructure.”

He further added, “It is also a great academic year as Unacademy Learners have performed exceedingly well in GATE 2023 exams. I would like to further take this opportunity to congratulate all our Learners who have cracked the exam and taken that journey with us.”

The newly launched Unacademy Centres will facilitate offline classes for Learners and will extend access to top Educators in the GATE & ESE course category. The offline experience promises the ideal combination of Unacademy’s pedagogy, best-in-class technology and product, and interpersonal mentorship through an online subscription. Unacademy Centre’s academic team includes seasoned and reputed Educators such as Jaspal Singh (Civil Engineering), Rajeev Singh (Mechanical Syllabus), Umesh Dhande (Electronics and Communications Engineering), and Saurabh Kumar Pandey (General Aptitude).

The Centre has advanced infrastructure including a functional library, special doubt-clearing sections, and classrooms with interactive smartboards. GATE Unacademy Centre can accommodate over 900 Learners across its first batch and is spread across over 1500 sq ft within five classrooms. GATE Unacademy Centre is currently accepting admissions, and classes will commence on 26 March onwards.

GATE Unacademy Centre is located at Khasra No. 262, Westend Marg, Saidulajab, Saket, New Delhi – 110030 and will be open from 10 am to 8 pm on all seven days for all Learners.

The wait is finally over! After receiving a phenomenal response from viewers on Season 1 of MX Serial, Tu Zakhm Hai, MX Player is all set to delve further into the popular romance drama peppered with several twists and turns. The long-format MX Serial features the twisted love story of captor Viraj Trehan (Gashmeer Mahajani) and his hostage Kavya Grewal (Donal Bisht) in Season 2. Directed by Aniruddha Rajederkar and Noel Smith, the 9-episodes series will release on MX Player on 23rd March 2023.

The fascinating trailer follows the blooming romance between Viraj and Kavya. Moved by Kavya’s affection, Viraj drops his guard and unveils his never seen before compassionate side, leaving everyone stunned. While the two get attached and build a forever bond, their closeness is opposed by others.

Tu Zakhm Hain Season 2 will also feature Nehal Chudasama, Parinita Seth, Jinal Joshi, Sachin Verma, Aparna Kumar, Udhav Vij, Saurabh Man, and Abhinav Verma and their respective characters will add more drama and intrigue to the romantic thriller

Revealing a little bit about the new season, Gashmeer Mahajani said, “Firstly, I would like to express my deepest gratitude to the viewers, who’ve showered us with abundant love and support in Season 1. Their immense adulation has left us overwhelmed and super excited for the upcoming season. Tu Zakhm Hai Season 2 will certainly be a treat for Viraj and Kavya admirers, as the duo’s chemistry will leave fans awestruck. Moreover, viewers will witness an unexplored side of Viraj and understand him better. Personally, it has been a fulfilling journey, and I’m eager to see viewers’ reactions to Viraj’s new side and his bond with Kavya. Without divulging much, I would say to expect the unexpected, and don’t forget to tune into MX Player on 23rd March.”

Sharing her excitement for Season 2, Donal Bisht said, “The wait is over! Just like the viewers, we’ve also been waiting for Tu Zakhm Hai Season 2. But let me tell you, the trailer is just a glimpse, and the series will surely leave you thrilled. Season 2 will witness Viraj and Kavya’s bond evolve as the drama unfolds. I’m glad that Season 2 is finally about to unveil the secrets and mind games, and I hope viewers enjoy it as much as the maiden season.”

Has the beast really fallen in love, or is it just a facade? Will love heal the wounds or form new ones? Will Viraj-Kavya share a real relationship above hatred and revenge? What will happen when the captor falls in love with his hostage? Viewers can seek answers to their questions in Tu Zakhm Hai Season 2.

Produced by Inspire Films Private Limited (a Beyond Dreams company), Tu Zakhm Hai Season 2– will stream from 23rd March 2023. Unravel the mysteries of this extraordinary love story and find out if ‘Pyaar Zakhm Bharega ya Naye Zakhm Dega?’, is only on MX Player.

Mumbai: Infertility means a disease of the male or female reproductive system leading to failure in achieving a pregnancy after 12 months or more of regular unprotected sexual intercourse.  Often, women are blamed for not conceiving due to the myths surrounding infertility. Just like women, men play a vital role in family planning and conceiving. To dispel the myths regarding infertility and create awareness regarding this stigmatised topic, Nova IVF Fertility, Mumbai performed a unique idea of a graffiti with the theme ‘Infertility Has No Gender’ in Chembur

“The blame for not being able to have children is frequently placed on women, and infertility is a prevalent stigma in our society. Women are often looked down upon, ostracised and shamed for their inability to conceive. It is crucial to dispel the misconception that infertility is solely a female issue. Men can also experience infertility due to various health conditions. Fertility concerns are not exclusive to women but also affect men. It is essential to raise awareness and break the stigma surrounding infertility” said Dr Sneha Sathe, Fertility Consultant, Nova IVF Fertility, Chembur.

Dr Sneha added, “Through this graffiti, we aim to spread the message that infertility doesn’t differentiate between males and females and both the genders get equally affected.  Men too face infertility issues due to Erection or ejaculation problems, obesity, low sperm production/ low motility, lump or swelling of the testicle area, age, and prostate or sexual problems, and increased smoking/ tobacco/drinking are some factors. The couple must act as a unit instead of blaming each other and get themselves tested to plan their parenthood. We hope that this message is circulated to the general public so that they can take the help of a fertility specialist and plan their parenthood”

Infertility means the inability of the couple to get pregnant. India has a population of as many as 27.5 million infertile people, including men and women, according to the Indian Society of Assisted Reproduction. The factors causing infertility in females could be stress, fallopian tube issues, hormonal imbalance, endometriosis, polycystic ovary syndrome (PCOS), and menstruation disorders among many others.

Shyamal Pujari, Transgender Artist said “Through our art we are explaining infertility can happen to anyone male or female. We are glad to support the cause with Nova IVF.”