Archives April 2023

New Delhi, April 07th, 2023: e-Sprinto, India’s fastest-growing electric two-wheeler brand has announced aggressive plans to electrify the 2-wheeler market with the anticipated launch of its 4 new high-speed scooters in 2023. The startup currently has a streamlined product portfolio in the low-speed category consisting of electric scooters which include – e-Sprinto and e-Sprinto BB. To expand its offering in the high-speed category which includes Sprinto HS, the startup has unveiled a bold strategy to introduce four brand new high-speed scooters in 2023, which will significantly raise the bar in terms of speed, performance, and innovation.

The company’s forthcoming range of scooters will cater to both the business-to-business (B2B) and business-to-consumer (B2C) segments, offering a diverse range of features and capabilities that will meet the needs of a wide variety of customers. Among the 4 new EV scooters, one will cater to the B2B sector while the remaining three shall be directed towards the B2C segment. In addition, the anticipated scooters are designed to deliver an exceptional riding experience, with top-of-the-line performance, comfort, and safety features.

Mr. Atul Gupta, Co-Founder & Director – e-Sprinto in a statement said “With great excitement, we are delighted to reveal our highly anticipated range of high-speed scooters that we are confident will establish a new industry benchmark. Our unwavering dedication to sustainability and innovation has led us to embark on extensive research and development efforts aimed at providing our customers with the most advanced and eco-friendly modes of transportation. We are proud to lead the charge towards a greener future, and we firmly believe that our new line of scooters will deliver an exceptional riding experience, exceeding our customers’ expectations.”

“Our imminent line of electric scooters seamlessly integrates state-of-the-art technology, ecological mindfulness, and visual allure, culminating in an unparalleled ride for young Indian commuters. Our conviction remains unwavering to aid potential commuters to partake in the burgeoning electric mobility trend as well as gratify their senses with the exhilarating freedom of emission-free commuting” added Ms. Shalu Gupta, Co-Founder & Director – e-Sprinto.

e-Sprinto has earned a sterling reputation for itself as a leading electric vehicle manufacturer in India, offering an extensive range of premium quality electric scooters that provide sustainable and environment-friendly modes of transportation. The company’s commitment to sustainability has endeared it to a growing customer base and has earned it a position of pre-eminence in the Indian electric vehicle market. Being a bootstrapped startup, e-Sprinto has made huge strides within a year of its launch by addressing whopping 5000 orders.

The launch of its new range of high-speed scooters is a testament to the company’s dedication to innovation and its unwavering commitment to its customers. The vision of e-Sprinto is to establish itself as the most trusted brand in the electric-two-wheeler sector. The brand intends to do so by providing consistency in quality, service, and efficiency.

New Delhi, 7th April’23 – The Easter Bunny has arrived bearing gifts, and it’ll make you want to lick your plates clean. This year, Easter greetings come in the form of delicious chocolate bunnies, flavoured eggs, and cupcakes from Sidewalk, as well as a delectable brunch at the various award-winning restaurants at Hyatt Regency Delhi. Enliven your celebrations with a hearty spread of savoury eats, sweet treats and more.

Special Easter Menu

The special Easter menu includes delectable goodies and sweet treats to make your celebrations even more exciting. Choose from a list of delicious mouth-watering treats like chocolate bunnies, eggs filled with candy, chocolate bunnies, hot cross buns amongst others to light up your day.

Easter Brunch Celebrations:

A trip to the Levant at ‘Syrah’ – Syrah brings together the finest offerings from across the globe with its immaculate collection of wine and spirits, world-class infrastructure and attention to detail. The menu features refreshing salads, inviting grills and expansive mezze platters, reviving social dining which allows guests to capture the atmosphere of the space with great food at its center. An inviting poolside ambiance makes it the ideal destination to spend Easter Sunday with your loved ones.

Easter Brunch Package:

– Meal experience with soft beverages only priced at INR 4,500 plus taxes per person

– Meal experience with alcohol priced at INR 6,900 plus taxes per person

Culinary extravaganza at ‘The China Kitchen’ – The China Kitchen is a contemporary Chinese restaurant with the concept of “Dining in the Kitchen”, offering a stylised interpretation of the traditional Chinese dining experience. This Easter Sunday, The China Kitchen offers a set menu abundant with hearty classics and house specialties including Dumplings, noodles, Chop & Wok and desserts.

Easter Brunch Package:

– Special set menu with soft beverages only priced at INR 4,500 plus taxes per person

– Special set menu with alcohol priced at INR 6,650 plus taxes per person

Indulgent delights at ‘La Piazza’ – La Piazza celebrates Italian trattoria style authentic Italian Cuisine with a live kitchen. Enjoy a delicious Easter Sunday brunch buffet, which serves antipasti options showcasing the best of Italian cuisine by Chef Daniele Macioce with selection of pasta, pizzas and main course being served on the table and get a taste of the finest Italian cuisine.

Easter Brunch Package:

– Special set menu with soft beverages only priced at INR 4,500 plus taxes per person

– Special set menu with alcohol priced at INR 6,150 plus taxes per person

Blissful brunch at ‘TK’s Oriental Grill’– T.K’S stands for Teppanyaki Kitchens that has seven hot grills, on which qualified chefs cook in front of guests who are seated around the grill. A one-of-a-kind unique dining experience celebrating Japanese, Indonesian, Thai and Far East cuisine. Sushi, sashimi, and tempura favourites are just the beginning of a superb menu to tempt the adventurous. It offers the thrill of watching the teppanyaki chefs in action as they marinate, chop, sauté, and grill a delectable four-course meal from scratch.

Easter Brunch Package:

– Special set menu with soft beverages only priced at INR 4,500 plus taxes per person

– Special set menu with alcohol priced at INR 6,150 plus taxes per person

Beverages: Prosecco, wine, and domestic beer

A gastronomical affair at ‘Café’ – Café is a 24-hour restaurant offering a scenic view of the lush green gardens of the hotel. Modelled on a multi-cuisine all day buffet format, watch out for a beautiful affair on Easter Sunday at Café while you relish the splendid specialties with your choice of cuisine.

Easter Brunch Package:

– Special set menu with soft beverages only priced at INR 3,150 plus taxes per person

– Special set menu with alcohol priced at INR 5,700 plus taxes per person

Beverages: Prosecco, wine, and domestic beer.

7th April 2023 | Gurugram- Mamaearth, the purpose-driven FMCG brand, launched their latest campaign Goodness Makes You Beautiful’ urges everyone to relook at the traditional concept of beauty and presents a more holistic meaning to the word.

The new campaign presents a revolutionary concept of beauty, with the core message that good actions make us truly beautiful. The brand believes that there are people around us who make this world beautiful everyday through their little actions and should be acknowledged.

Conceptualized by Korra Worldwide, the film showcases the idea of beauty (your good actions make you beautiful) by complimenting the good deeds as ‘beautiful’. It depicts four scenes from our everyday life wherein the protagonist in every scene is doing something good like offering water to the traffic policeman who is working on a sunny day, putting garbage in the bin and helping people around them and because of their good deeds they are being called ‘beautiful’.

Speaking about the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth said, “With the launch of the new campaign, we aim to redefine the meaning of beauty beyond external features and inspire people to recognize the charm and endearing qualities of good deeds. The brand’s commitment to creating toxin-free products aligns perfectly with the values of this campaign. Mamaearth has always believed in the power of natural goodness and has built its brand on the premise of providing products that are free of toxins. With this campaign, Mamaearth hopes to encourage people to embrace a more holistic definition of beauty that goes beyond superficial appearance.”

Comment from Gaurav Nabh, Founder & Director of Korra said, “This campaign is like a breath of fresh air. It exhibits a whole new perspective from the brand and changes the way the world looks at beauty. I am quite hopeful that it’s going to move hearts and make us self-question the very meaning of the word, “beautiful”. And how we use it in our everyday lives.”

The film is not only an effort to redefine beauty but also to highlight the brand’s commitment to making a positive impact on society. With its toxin-free product proposition, Mamaearth is adding value to people’s lives in more ways than one.

Bangalore, 7th April 2023: Gold medal Electricals, India’s leading electrical manufacturing company launches the Vector fan as part of its star-rated decorative fans segment for the summers. This innovative and stylish fan is designed to not only accentuate your homes or offices but also to perform efficiently.

Goldmedal’s Vector fan defines performance with a powerful motor and aerodynamic blades promoting a wider conical spread of breeze to ensure air distribution in each and every corner of the room. A highly durable fan, the Vector is available in attractive colours with an anti-dust coating to withstand daily use. Goldmedal’s Vector is a star-rated decorative fan that ensures much less power usage compared to traditional fans.

Vector fan also offers features such as:

· Star-rated fan which adhere BEE norms

· Excellent and long-lasting paint finish with attractive colour options

· 50w @230v with 210 cmm air delivery

· Incredibly quiet

· Double ball bearing

· High-grade copper motor

Commenting on the latest addition to the fans segment, Bishan Jain, Director, Goldmedal Electricals, said, “Today, the world faces a critical challenge in the form of climate change and environmental sustainability. It is now more important than ever that we consciously choose energy-efficient technologies and solutions that not only consume less energy but also have less impact on the environment. At Goldmedal Electricals, we are committed to providing consumers with energy-efficient fans that not only offer superior performance and style but also come at affordable prices. Our star-rated fans have been designed to reduce power consumption, cut down electricity bills, and promote a greener planet. With the Vector fan and our range of energy-saving models, we guarantee that Goldmedal fans will provide high-speed cooling, whisper-quiet operation, and stunning aesthetics.”

The fan is available at INR 3900/- and can be purchased from leading retail stores. Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) companies is known for its wide range of star-rated decorative ceiling fans. The company also offers a variety of modular switches and accessories, home automation systems, luminaries and LED lights, wires and cables, doorbells, fans, PVC pipes, DBs, MCBs, and others.

New Delhi/ Noida, April 7, 2023: Residential demand and supply in Delhi declined by 12.8% and 5.9% QoQ, respectively, while price increased by 2.8% QoQ, observed Magicbricks PropIndex Report January – March 2023. Further, owing to metro rail connectivity, quality infrastructure, and the availability of multiple residential options, Dwarka and Greater Kailash emerged as the most searched localities of Delhi.

The report further observed that Delhi’s residential market recorded the highest demand for 3BHK where 52% of the homebuyers showed preference towards this configuration. This was followed by 2BHK units which commanded a 30% share of the total demand.

Elaborating on the trends, Sudhir Pai, CEO, of Magicbricks commented, “Several multilateral agencies have projected that the Indian economy will grow by 6-7% in FY’ 23, despite the global slowdown. The recent Union Budget has also introduced several encouraging initiatives, including substantial allocations to PMAY and UIDF, which have set the wheels in motion for facilitating employment opportunities and infrastructure development. Given the under-served demand for home-ownership in the affordable and mid-range segment, we are optimistic about the growth trajectory for residential demand in the coming quarters as well. We anticipate that the market will stabilise, supplemented by new projects, and expedited delivery of under-construction properties, which will open up new avenues for investment and innovation.”

The report concludes that owing to inflationary pressures on infrastructure costs, the average rate of ready-to-move and under-construction properties increased 2.1% and 9.3% QoQ, respectively.

Residential Market Insights for Greater Noida

The residential demand (searches) and supply (active listings) in Greater Noida increased 7.2% and 17.6% QoQ, respectively.

The average rates also inched up by 11.9% QoQ.

The average rate of ready-to-move and under-construction segments increased 10.3% and 16.3% QoQ respectively.

Greater Noida saw highest preference coming in for 2 BHK units with a demand share of 43% and 47% of available homes (supply) came in from 2BHK units.

Residential Market Insights for Gurugram

After witnessing a dip in two-quarters, Gurugram recorded a QoQ increase of 2.4% in supply (active listings) from Jan – March 2023 whereas demand (searches) declined by 1.9% QoQ.

Due to the mismatch of demand and supply, property rates appreciated by 9.3% QoQ and 18.1% YoY, which is the second highest, according to the report.

3 BHK units dominated the residential market with a 59% share in total demand and a 54% share in total supply.

Backed by affordability and accessibility to employment hubs, New Gurugram emerged as the showstopper based on demand & supply.

Bangalore, April 7, 2023 – Air India, India’s leading airline and a Star Alliance member, has reached the conclusion of the first phase of Vihaan.AI, its comprehensive 5-year transformation plan. This first phase called Taxi, was focussed on addressing legacy issues of the airline at scale and laying the foundation for future growth. The conclusion of the first phase also marks the beginning of Take Off, the second phase of transformation which is focused on developing the platforms, processes, and systems needed to build toward excellence.

Commenting on the conclusion of the Taxi phase, Mr. Campbell Wilson, CEO & MD, Air India said, “The first six months of our transformation journey has engaged and united Air Indians behind a common cause, and made great strides in tackling many issues that had built up over the years. During this Taxi phase, we have also come a long way in establishing foundations for growth. Our record-setting aircraft order, the commitment of $400m to completely refurbish existing aircraft, the investment of $200m in new IT, and the recruitment of literally thousands of staff are but a few of the significant investments being made to restore Air India to the upper echelons of global aviation. As we move into our Take Off phase, we will start seeing these investments bear fruit. All Air Indians are very grateful to partners and supporters as we continue this journey.”

Some of the significant achievements during the Taxi phase include:

Customer:

● Committed over USD 400 Mn for aircraft refurbishments

● Revamped menus on international and domestic routes

● Launched Premium Economy seats for the first time ever on select long-haul flights

● Insourced some of the critical customer service functions and initiated revamp of customer notification system for all touchpoints.

● More than 1 million legacy refund cases settled between February – December 2022

● Implemented multiple customer compensation policies to aid service recovery

● Launched RFP for new customer contact centre

● Recruited, with AISATS, hundreds of additional airport staff to improve customer experience

People:

● Rolled out new organization structure and revamped roles across levels with a conscious effort to address the disparities between permanent and full-term contract employees

● Rolled out over 29 new policies across employees to improve welfare

● Designed new remuneration programs for legacy staff

● Introduced 2 new training programs, Saksham and ACE, to upskill staff and improve service

● Onboarded more than 3800+ employees across crew and other functions to support capability and growth

Growth & Commercial Excellence:

● Signed the industry’s largest-ever order for 470 aircraft

● Expedited fleet expansion with 36 leased aircraft, including 11 widebodies, being delivered in 2022-23

● Restored to service, or decommissioned pending sale, all long grounded aircraft

● Added 6 new international routes while increasing the frequency on another 24

● Attained highest ever single-day passenger revenue, highest ever cargo revenue, highest ever ancillary revenue, and highest ever load factor

● RASK (revenue per available seat kilometre) improved by 17% over a period of a year

Digital:

● US$200 being invested in upgrading IT systems including implementing Salesforce for CRM integration and upgradation of SAP ERP system from obsolete mainframe to the cloud, upgradation of the website, employee self-service systems, learning management systems, safety management system, world-class rostering, and day-of-ops systems as also introducing iPads across the fleet to better empower crew and improve processes.

Operations:

● Most improved domestic On-Time Performance (OTP) across the sector in the last one year with a consistent top 3 ranking

● Comprehensive spares and support agreements reached to improve worldwide reliability

● Performance Improvement Programme underway with Boeing to improve 787 reliability

● In-flight Entertainment (IFE) systems have been restored to working order on nearly all first and business-class seats, with economy seats being up to nearly 90%.

● Engineering function completely rebuilt, with new people and systems.

● World-class flight safety expertise and systems on boarded

● First airline in the world to successfully undertake the risk-based IATA Operational Safety Audit.

Influence & Responsibility:

● Signed MoU with CSIR – Indian Institute of Petroleum for adoption of Sustainable Aviation Fuels (SAF)

● Re-engaged with the global aviation industry relationships including joining industry associations like AAPA and FIA

● Reactivated more than 10 codeshare agreements and in active alliance discussions with other airlines

● Actively engaged with Star Alliance, IATA, Flight Safety Foundation

● Adopted ‘Go Green, Go Paperless’ initiative including adoption of e-signature

The conclusion of the Taxi phase also marks the beginning of Vihaan.AI’s Take Off chapter. Take Off is focussed on building the right platforms and progress faster based on the momentum that has been established. This phase will also witness the consolidation of the group airlines AirAsia India and Air India Express. The LCC entity has successfully merged their core reservations platform, websites, and customer-facing systems. Vistara will also be merged with Air India following the grant of regulatory approval. The development of a world-class training academy will also take shape as also the future direction and configuration of the airline’s line and base maintenance.

Vihaan.AI, which in Sanskrit signifies the dawn of a new era, has a detailed roadmap for Air India with clear milestones focussing on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance, and taking a leadership position in technology, sustainability, and innovation, while aggressively investing behind the best industry talent. The plan is aimed at putting Air India on a path to sustained growth, profitability, and market leadership.

Ahmedabad, April 7, 2023: ABP Asmita, one of the leading regional news channels in Gujarat, recently hosted the fifth edition of its prestigious Asmita Sanman Puraskar 2023 to commemorate the incredible diversity of talents in the state and celebrate the spirit of excellence and social responsibility.

The event highlighted the immense potential of Gujarat, both in terms of its people and its commitment to progress. The attendees included entrepreneurs including social entrepreneurs, business leaders, and political figures, who shared their stories of success and vision for the future.

During the event, ABP Asmita honoured the exemplary achievements of Gujaratis in various fields such as education, culture, literature, music, cinema, sports, social services, and business. The event was made even more special by the presence of esteemed dignitaries such as Shri Bhupendra Patel, Chief Minister of Gujarat, Kanubhai Desai, Finance Minister, Gujarat, Balwant Singh Rajput, Cabinet Minister, Industry MSME, Civil Aviation, Labour & Employment, Gujarat, Kuber Dindor, Education Minister, Gujarat, Harsh Sanghavi, Home Minister, Gujarat, and Mukesh Patel, Minister of State for Forest & Environment, Climate Change, Water Resources & Water Supply.

The Asmita Sanman Puraskar 2023 was presented to nine distinguished personalities. Parimal Dhirajlal Nathwani, an Indian politician and industrialist, was honoured with the Maha Sanman for his exceptional work towards the Gujarati community. Rajnikant Devidas Shroff, Founder and Chairman of UPL Limited, was awarded the Asmita Sanman Puraskar for Business for his contribution towards the growth of the country.

Manhar Udhas, a renowned Hindi and Gujarati singer, was honoured with the Asmita Sanman Puraskar for Music for his contribution to the Gujarati music community and for singing for over 300 films of different languages. Karsan Ghavri, a former Indian cricketer, was awarded the Asmita Sanman Puraskar for Sports for bringing glory to the Indian cricket.

Praful Dave, a prominent singer, was presented with the Asmita Sanman Puraskar for Culture for lending his voice to over 7000+ Gujarati songs. Malji Bhai Desai, a Gandhian social worker, and a politician, was honoured with the award for promoting the economic and educational development of the rural population of Gujarat.

Yazdi Naoshriwan Karanjia, a Gujarati theatre artist, received the Asmita Sanman Puraskar for Literature for his several years of service in the field of the arts.

Sunil Damor received the Asmita Sanman Puraskar for Social Service who made a rare touching gesture by deciding to donate his infant’s body for medical studies in tribal dominated Dahod district in Central Gujarat. Last but not least, Dilip Joshi, a renowned Indian actor, was honoured with the Asmita Sanman Puraskar for Cinema for his outstanding contribution to the film industry.

ABP Asmita is committed to going a long way in promoting and celebrating talents in Gujarat, and in encouraging citizens to rise above the ordinary and be responsible members of the society.

This year’s edition of the Asmita Sanman Puraskar was Co-Presented by Navratna Oil and Vikram Tea, and Co-Powered by Vasant Masala, Little Angel Diaper, Rungta Steel TMT Bar and Tirupati Cottonseed Oil. The Associate Partner was Rentio Toor Dal while the event was Supported by Sankad Aath and The School of Science. Shree Nandan Courier Ltd was the Courier Partner and ABP Live was the Digital Partner.

India, April 7th, 2023: Eveez, the pioneers in electric mobility as a service (eMaaS) in India, has witnessed an exemplary growth of 5X this year, increasing its fleet from 700 eBikes to 3500+ eBikes and adding Bengaluru to its operations. Going forward, EVeez aims to maintain its growth momentum and is projecting to grow 5X in the coming FY 2024 as well. The company also has plans to expand to newer cities like Chennai, Chandigarh, Ahmedabad, and Pune.

EVeez has forged several strategic partnerships within the EV ecosystem, including Battery Smart, Kinetic Green, Lectrix, Amo Mobility, Sun Mobility, and Hero Electric, to name a few. They are also deepening their partnership with Kinetic Green for fleet expansion and with Battery Smart for charging/swapping infrastructure. EVeez has also enhanced their customer experience through incorporating further elements into their tech stack – including the use of OpenAI.

The startup has very recently collaborated with Ev2 Ventures, a smart, sustainable mobility-focused venture capital fund, and HSBC India to host a networking initiative on electric mobility – ‘Electric Mobility Mixer’ on March 29, 2023, at Le Meridien, Gurugram. The event brought together industry leaders, startup founders, key stakeholders, and senior members from the venture capitalist and EV communities to discuss the relevance and future role of electric mobility in the country.

Speaking about the growth, Mr. Gaurav Rathore, CEO & Founder, EVeez, stated that, “the EV business has shown immense growth in the past few years. Being the first of its kind in this industry, we had to keep up our growth despite headwinds such as regulatory challenges and supply chain issues. We nurture the EV category like a tender sapling, and today we are really glad to talk about the 5X Y-o-Y growth that we achieved. Achieving a historic high growth rate under such extraneous factors was no mean task and is a solid example of the grit and determination of team EVeez. Our special thanks to our customers, strategic partners, and our EV network to make this happen.”

Mr. Abhishek Dwivedi, COO & Founder, EVeez further added, “EVeez has 2000+ individual and gig riders aboard and works with over 150 small businesses and about 15+ logistics companies and fleet operators. We started with 700 eBikes and today we have 3500+ eBikes on the road. Currently, we have our footprints in cities like Delhi NCR, Hyderabad, Bangalore, and Kolkata, but we are expanding our wings to Chandigarh, Chennai, Pune, Mumbai, and Ahmedabad with 20,000+ e-bikes by the end of FY 2024. We will continue to focus on nurturing the gig rider ecosystem by enabling them to join the workforce with freedom and flexibility; without the need for any intermediaries.”

A panel discussion was also organised during the event, which was moderated by Dr. Sunil Shekhawat on the topic “Electric Mobility: A 360-Degree Perspective”. It provided attendees with an all-round outlook of the electric mobility ecosystem, not only from leading industry experts but also from venture capitalist funds and banks in this ecosystem. The panellists discussed the emergence of new technologies, innovative business models, and robust funding for electric mobility and how they continue to be a driving force in the EV sector’s growth. The event was a great opportunity to take stock of the year gone by and discuss the future.

The panel discussion witnessed renowned industry leaders, including Prateek Nijhawan, Managing Partner at SailThru Ventures; Karann Mittal, Partner, EV2 Ventures; Atul Arya, Head of Energy Systems Division at Panasonic; Jaideep Singh Kalra, Director & Head of Business Banking at HSBC Bank; and Kapil Mahajan, Partner at AKM Global.

Furthermore, Gaurav Rathore also shared his thoughts on the financial year 2023 and how it has been a watershed year for EV adoption, especially through electric mobility as a service (eMaaS). He thanked the customers, small business owners, logistics and fleet operators, and OEM partners for their tremendous support and contribution to EVeez’s growth. Moreover, he also took the opportunity to thank financial partners and platforms such as OTO Capital, Gripinvest, Leaf Round, Alt mobility, WheelsEMI, and Ecofy for playing a significant role in financing/leasing eBikes. He further expressed confidence in continuing to work with NBFCs and mainstream banks to meet fleet requirements in FY 24.

Overall, he emphasised that EVeez is poised to grow at 5X and be a leader towards a sustainable and eco-friendly future, which is also in line with the Government’s and Prime Minister’s EV transition goals of selling only 100% electric vehicles by 2030.

April 07 2023  Social media is becoming a crucial tool for organizations and individuals to create and maintain an online presence in the current digital era. The number of social media channels accessible makes managing many accounts at once difficult. To increase your social media reach and succeed online, you must become an expert at multi-platform management. The tactics for managing several platforms effectively will be covered in this essay, including identifying the distinctive qualities of each platform, creating a unified brand message, and making use of practical tools.

Every platform has a distinct audience as well as strengths and drawbacks of its own. For instance, Twitter is a text-based platform that is best suited for brief, snappy messages, whereas Instagram is a visual platform that is best suited for high-quality photographs and videos. Facebook is a more open platform that supports many content kinds, including text, photos, and videos. You may maximize engagement by tailoring your material to the proper audience by being aware of the specifics of each platform.

“A social media style guide that describes the language, tone, and visual components of your business is crucial. To make sure that everyone on your team who is in charge of managing your social media accounts is on the same page, share this guide with them all. Also, it’s critical to preserve the overarching messaging of your business while adapting your content for each channel. For instance, you can upload behind-the-scenes images on Instagram to highlight your brand’s personality, and thought leadership pieces on LinkedIn to position your company as a market leader.” says Pushppal Singh Bhatia and Ravneet Kaur, That Couple Though.

Here are our top suggestions for managing many channels to increase your visibility on various social media:

Make sure to establish a plan of attack: Consider which platforms you want to use, how you want to best make use of them, and what you hope to achieve by using them. Your aim should be to provide a unified general aesthetic for the channels while leaving room for the particular quirks that distinguish each platform.

Know your audience: Determine the target audience for each platform, then adjust your material. To produce the greatest content for your audience, you should also research the various content formats that each platform offers.

Time management is key: Establish a schedule for each platform and make every effort to adhere to it. Even while you don’t have to post on every platform every day, sticking to a plan will ensure consistency and that your audience sees the content you want them to.

Don’t forget to listen: Pay attention to what people are saying on each platform regarding your brand. This is a terrific approach to learn what topics and types of material are popular with readers so you can modify your strategy accordingly.

Be sure to measure your results: Don’t only pay attention to the statistics; also consider the calibre of the interactions. To determine which pieces of material are performing the best, keep track of the likes, comments, and shares that each post receives.

In conclusion, mastering multi-platform management necessitates an in-depth knowledge of the distinctive features and target market of each platform, a consistent brand message, and the use of practical tools like scheduling applications and analytics platforms. You may increase your social media reach and succeed online by putting these techniques into practice. Start learning about these tactics right away to up your social media game!

Visakhapatnam: April 04, 2023: Adani Gangavaram Port the deepest and the most modern port in the country today set a new record of handling 663 rakes has surpassed its 6 previous records in handling rakes on 31 March, 2023. Port is having vast storage facilities including covered warehouses to manage various cargos and state-of-the-art material handling systems. Adani Gangavaram Port is consistently performing well and creating newer records for handling a variety of cargoes.

•  Highest Daily rakes handled: The port performed excellently by handling rakes 32 in a day previous highest is 27 which has achieved in the month of January 2023.
•  Highest Outward Rakes loaded: The port has achieved the highest Outward Rakes loaded 22 in a day & the previous highest is 19 which has achieved in the month of March 2022
•  Highest rakes handled in a month: The port handled the highest number of rakes of 663 for the month surpassing the earliest of 600 in the month of January.
•  Highest inward rakes in a month: The port handled inward rakes in a month of 264 for the month of March 2023 previously it was 230 rakes in the month of February 2023.
•  Highest rakes handled in FY: The port handled the highest rakes of 6238 for the FY 2022-2023 and it was earlier highest rakes of 5475 in the FY 2019-2020
•  Highest Outward rakes in FY: The port handled the highest Outward rakes of 4556 for the FY 2022-2023 and previously the highest rakes of 4063 in the FY 2019-2020

Speaking on the occasion Adani Gangavaram Port Limited management said “We are extremely delighted on this achievement. “We are incredibly proud of our team’s accomplishments. Our cargo management efficiency is demonstrated by our new record of handling rakes in the month. We surpassed its 6 previous records in handling rakes. We at Gangavaram Port always strive to provide the best service to our customers. Adani Gangavaram Port offer substantial economic benefits to Indian importers combined with highly efficient port operations and evacuation system with faster turnaround time & delivery. We are extremely happy to see the trade derive benefits of modern deep-water infrastructure.” The port has the ability to handle larger vessels efficiently & which has resulted in substantial savings to the Port users and the trade.