Archives April 2023

Beauty Standards and their effect on young minds

Beauty Standards and their effect

The young mind is like a sponge. With their curiosity and intrigue, they are constantly observing the world and the people around them. They instinctively and instantly learn from us through our lenses of beauty. Children don’t know beauty is in the eye of the beholder. They form their attitudes and opinions on beauty from their interactions with adults, peers, TV shows, movies, newspapers, and social media. Even subtle signs of compliments that are given to others or them on their beauty make them believe only that is beautiful. They also learn from their parents and adults about their own insecurities with their bodies and soon start to express the same.

It does not take long for them to internalize our ideas of beauty as their own and use it as a barometer of what is beautiful. From peers, they learn to know who is receiving more attention and recognition for their beauty and receive popularity for it. They learn to hold beauty against themselves and start to internalize their frustration at themselves for not receiving admiration and learn that being beautiful helps in receiving admiration and positive regard from others. It makes it hard for a child to love oneself and form a sense of self that is not based on appearance.

While body image concerns affect both boys and girls, research suggests that girls are more likely to be dissatisfied with their appearance and their weight than boys. Statistics today prove that children as young as six are concerned about body image and receive feedback on this from family, peers, and society. In fact, 8 in 10 girls say they compare the way they look to other people on social media, and 50% of them are aware and say idealized beauty content and unrealistic filters on social media are damaging to their self-esteem. Poor body image may also prevent young people from engaging in healthy behaviors and they are less likely to take part in physical activities. Among adolescents, research has found that those with greater body appreciation are less likely to diet or use alcohol or cigarettes. Body dissatisfaction and pressure to be thin have been linked to depressive symptoms and symptoms of anxiety disorders such as social anxiety or panic disorder, particularly in those children who do not match societal views of the ‘ideal body’. Cyberbullying and policing on social media can cause mental health problems and identity crises in adolescents.

Children need to be taught that beauty is more on the inside and that the focus should be more on character building and humanness. And parents and family members can use open conversations on flawed beauty standards to help children be comfortable in their own skin. When looks do come up, parents, teachers, and other adults can make a point to highlight all different types of beauty, creating a more inclusive definition for children. This will lead to children accepting themselves and increasing their confidence. Adults should also use more compliments to children which are not based on outward appearance but on their choice of actions to help them understand beauty doesn’t mean happiness or success in life.

Beyond Colouring Books: Chennai Based NGO School Children Wall Art Program

Beyond Colouring Books

Chennai, 27.04.2023: We For You, a non-profit organization committed to enhancing the lives of children, has launched a new initiative – The Children Wall Art Program. The program is designed to provide children with a creative outlet while fostering their artistic abilities. The program is free of charge and open to all children in the community.

The Children’s Wall Art Program will be conducted weekly by professional artists, who will guide the children in various forms of art. Special workshops and events, such as art exhibitions and artist talks will be organized by the NGO.

This aims to provide a safe and nurturing environment for children to express themselves creatively. This will provide children with a sense of accomplishment and pride, as well as the opportunity to showcase their work to the wider community.

Mr. Rajan, We for You, commented, “Introducing children to art at an early age can have lifelong benefits, fostering a lifelong appreciation for creativity and the arts. We hope that this program will not only foster creativity and artistic ability but also build confidence and self-esteem in the children who participate”

The Children Wall Art Program is part of We For You]’s commitment to supporting the development of children in the community.

Ampere and Royal Challenger Bangalore Unveil Vision for Stylish and Sustainable Cheer Squad During an Interactive Session with Team

Ampere and Royal Challenger Bangalore

Bengaluru, April 27, 2023: Ampere, the flagship electric two-wheeler brand of Greaves Electric Mobility Private Limited (“GEMPL”), and Royal Challengers Bangalore showcase their unique and purpose-driven cheer squad – the “Ampere Take Charge Squad” (Cheer Squad) at a meet and greet session. Organized at the RCB Café, Bangalore was attended by Mr. Rajesh Menon, VP & Head of RCB, Mr. Sanjay Bangar, Head Coach of RCB, and Mr. Sanjay Behl, CEO & Executive Director of Greaves Electric Mobility (GEM). During the event, they engaged in an interactive session discussing their joint vision of prioritizing sustainability and taking action for the betterment of the planet.

At the event, Mr. Sanjay Bangar highlighted the significance of sustainability. He emphasized that as climate change and environmental degradation pose significant challenges, it is crucial to adopt sustainable practices to build a better world for both current and future generations.

The Ampere Take Charge Squad is a one-of-a-kind cheer squad that embodies sustainability through its attire and musical instruments made from upcycled, recycled, and scrap materials. Additionally, the Cheer Squad performed live music using musical instruments made from broken instruments, pieces of wood, metal, buckets, plastic, and scrapped petrol vehicle parts.

This collaboration demonstrates their commitment to sustainability and appeals to the values of environmentally conscious Gen Z and Millennial consumers. The Company has also launched a limited edition RCB-themed Ampere Primus electric scooter.

Billboard features Manu Kaushish for the second time consecutively on the 2023 Billboard International Power Players List

Mumbai, 27th April 2023: Manu Kaushish, President of Create Music Group India, has been featured once again on the prestigious Billboard International Power Players List. This is the second year in a row in which Manu has been recognized for his outstanding contribution to the music industry in India and on the global stage.

Manu’s recognition in Billboard’s 9th annual list, alongside other influential industry leaders from across the globe, cements his position as a seasoned veteran of the music industry. With over two decades of experience in digital content monetization and distribution, Manu has been instrumental in bringing music from India into the digital world. He made history by entering into the first major digital monetization deal for Indian content on RealNetworks, paving the way for Indian music to be heard by audiences across the globe.

Subsequently, he built companies that brought music from India to platforms including Apple and Spotify and entered into one of the first major video monetization deals for Indian content on YouTube. He has built and sold 3 media companies and has been an investor and advisor in the technology, media, and private equity space.

Manu Kaushish

Speaking on the accolade received, Manu Kaushish, President, Create Music Group India, said “It’s truly an honour to be featured on Billboard’s International Power Players List two years in a row. As the music industry evolves and Indian music becomes more mainstream globally, we look forward to releasing more iconic cross-border music collaborations between our US and South Asian artists in 2023.”.

Alexandre Williams, Co-founder and COO of Create Music Group said “With an unwavering dedication to understanding the intricacies of the market and harnessing the power of analytics, Manu has proven that success in music can be driven by science and creativity”.

Create Music Group is a data-driven media and technology company that was founded in 2015. In 2020, the company was named #2 on the INC 5000 list of the Fastest Growing Companies in the US. Create works with some of the world’s most prominent artists, including Jennifer Lopez, Snoop Dogg and Tory Lanez. The company also owns several media properties, including Flighthouse, the #1 channel on TikTok, The Nations network of influencer channels and numerous top Instagram channels, comprising an audience of over 400 million global followers. With such a strong foundation, Create is well-positioned to continue revolutionizing the music industry and breaking new ground in the years to come.

CleverTap names Pravin Laghaate as Vice President, Europe, and UK

CleverTap

Mountain View, Calif., London, UK, Amsterdam, Netherlands, & Mumbai, India, Apr 25, 2023 – (ACN Newswire) – CleverTap, the world's #1 retention cloud, today named Pravin Laghaate as Vice President for its Europe and United Kingdom regions. Pravin, who joined CleverTap in 2020 and has been in senior leadership sales roles centrally, will now oversee sales, go-to-market strategy, and execution across Europe and the UK.

With over 20 years of experience across markets, he has been instrumental in establishing new benchmarks for expansion revenue and client engagement at CleverTap. Pravin has successfully built and led high-performance sales teams, in the past and worked with prominent brands such as Vodafone, Kingfisher Airlines, Gulf Air, and Emirates.

 "The UK and Europe's SaaS market is set to cross US$100 billion within the next decade. Given the immense potential within these regions, we are certain that Pravin's elevation will allow us to continue on our high-growth journey. His presence within the region will be instrumental in driving customer retention and engagement for our European and UK-based customers, enabling them to reach newer heights." said Sidharth Malik, Chief Executive Officer, CleverTap. " With a resilient business strategy, and drive to innovate, we are all set to further bolster our global footprint within the burgeoning SaaS landscape." he added.

Talking about his new role Pravin states that, "I am ecstatic to be entrusted with the responsibility to grow our business in this region. CleverTap is the fastest-growing retention cloud platform in the world, strengthening our footprint in the UK and Europe is going to be key to achieving our global ambitions."

Spoil Your Mom with These 6 Must-Have Tech Gadgets for Mother’s Day

Mother’s Day is the perfect opportunity to show your mom how much you care, and what better way to do it than with some awesome tech gadgets? Here are 6 must-have tech gadgets that will spoil your mom and make her feel extra special.

AirPods Pro

AirPods Pro is a great gift for a mom who loves to listen to music or take phone calls on the go. They have active noise cancellation to block out background noise, making them perfect for noisy environments like airports or public transport. Plus, they come with a wireless charging case for easy and convenient charging.

Fitbit Sense

The Fitbit Sense is a health and fitness smartwatch that can help your mom keep track of her activity levels, heart rate, and stress levels. It also has built-in GPS for tracking outdoor workouts and can even measure skin temperature to help detect changes in overall well-being. With the Fitbit Sense, your mom can take control of her health and fitness.

Google Nest Hub

The Google Nest Hub is a smart display that can help your mom stay organized and connected. It can display her calendar, reminders, and weather updates, and she can even use it to control other smart devices in her home. Plus, it has a built-in speaker for playing music and making hands-free calls.

PLAYFIT SLIM

The smartwatch PLAFIT SLIM is “Made in India.” 1.28′′ (240 x 240 pixels) IPS LCD screen, IP67 water and dust resistance, different sports modes, heart rate and fitness tracker, sleep and SPO2 monitor, Bluetooth notification, and more are some of its features. This slimline smartwatch has a trendy band in the colours of Black and Blue, as the name would imply. It includes a 180mAh battery with a 7-day battery life and a 15-day standby time guarantee.

Instant Pot

An Instant Pot is a must-have kitchen gadget for any busy mom. It’s a pressure cooker, slow cooker, rice cooker, and more, all in one. With an Instant Pot, your mom can make delicious, healthy meals in no time, without all the hassle and cleanup of traditional cooking methods.

Kindle Oasis

If your mom loves to read, the Kindle Oasis is the perfect gift. It’s a high-end e-reader that features a large, high-resolution display, a waterproof design, and adjustable warm light for comfortable reading at any time of day or night. With the Kindle Oasis, your mom can read her favorite books anywhere, anytime.

In conclusion, these 6 must-have tech gadgets are sure to spoil your mom and make her feel appreciated on Mother’s Day. From AirPods Pro to a Kindle Oasis, there’s something for every mom on this list. So why not surprise your mom with one of these amazing gadgets and make her day extra special?

4 Brands Acing the B2B Supply Chain Space

In today’s highly competitive B2B landscape, the ability to manage supply chains effectively can make or break a company. To stay ahead of the competition, businesses must continually innovate and deliver exceptional customer service. This is where supply chain management becomes essential. By implementing innovative strategies and technologies, brands can optimize their supply chain operations, increase efficiency, and surpass customer expectations.

Here are four brands that have excelled in providing supply chain management services and contributed to the industry’s advancement through their efforts

1. ShakeDeal – Based in Bangalore, ShakeDeal is a supply chain and B2B commerce platform that w rks towards streamlining the supply chain for MSMEs/ SMEs as well as large enterprises. The brand is a specialist aggregator that can reduce businesses’ costs by 5-8% while consolidating and rationalizing their vendor base by 60-80%. With a robust platform,ShakeDeal has been successful in catering to multiple segments and meeting their supply chain
requirements and continues to do so.

2. BlackBuck – Utilizing technology to connect shippers with trucking fleets, BlackBuck is a logistics firm founded in 2015. The brand offers real-time tracking and transparent operations to its customers. BlackBuck has established itself as a prominent player in the Indian logistics industry and their proficiency in providing supply chain management services has been a significant factor in their success.

3. ElasticRun – ElasticRun is a B2B e-commerce platform for rural India with an extensive rural Kirana network. Their platform provides features such as real-time tracking and optimization of delivery routes, as well as warehousing and inventory management solutions. With their innovative approach to supply chain management, ElasticRun has managed to differentiate itself in a competitive market and provide their clients with exceptional service.

4. FarEye – Founded in 2019, FarEye is a startup specializing in supply chain management and providing businesses with logistics solutions to optimize their operations. Its platform features real-time tracking, predictive analytics, and key process automation. FarEye helps clients reduce costs, improve efficiency and provide better customer satisfaction through its innovative logistics approach, making it a leader in the industry.

Synersoft Empowers MSMEs with Knowledge-Oriented Webinar on UnitedSMEs Membership Benefits

27th April 2023: UnitedSMEs in association with Synersoft Technologies moderated a webinar outlining the advantages of participation in UnitedSMEs on Tuesday, 25th April 2023. The virtual conference’s aim was to inform Micro, Small, and Medium-Sized Enterprises (MSMEs) on how UnitedSMEs can help them address their challenges and how Synersoft’s dedication to MSMEs is delivering them knowledge-based sessions.

The webinar’s primary focus was the benefits of participation in United SMEs, an initiative financed and supported by Synersoft, the creator of Blackbox solutions tailored to the unique requirements of MSMEs. In the webinar, Vishal Prakash Shah discussed the idea of United SMEs and described how it addresses three major issues MSMEs experience. The three issues include the lack of negotiating power among MSMEs, the difficulties MSMEs have in finding the finest specialists on a part-time basis, and the requirement for consistent training programs to upskill and reskill staff. The same problems are addressed by UnitedSMEs. By joining UnitedSMEs, members may save 60% off the prices of things like email subscriptions, IT gear, antivirus software, management consulting, digital marketing, hiring, branding, and other things that MSMEs frequently utilize. Additionally, it offers free regular training courses to the staff members. The number of workers who can attend training and take part in recurrent year-long courses is capped at four. He concluded by outlining the specifics of each service and membership period and presenting case studies of how UnitedSMEs assisted MSMEs with negotiated procurement, shared services, employee engagement, and greater competitiveness. By visiting the UnitedSMEs website and enrolling in the initiative, MSMEs may take advantage of membership perks.

“During the lockdown, UnitedSMEs was conceived and developed as a result of our innate desire to address MSME issues. This webinar is a component of our efforts to achieve our commitment to provide knowledge-oriented sessions to MSMEs,” according to Vishal Prakash Shah, CEO and Co-Founder of Synersoft. He ended by saying, “Through this webinar, we hope to educate MSMEs on the benefits of membership in UnitedSMEs and how it can help them overcome their business challenges.”

Deshpande Startups Organizes Elevate WomEN Demo Day to Boost Female Entrepreneurship in India

Deshpande Startups Organizes Elevate WomEN Demo Day

Bengaluru, 27th April 2023: Deshpande Startups, one of India’s largest business incubators, recently concluded Elevate WomEN Demo Day on 25th April 2023 at Taj, MG Road, B. This mega event was the culmination of the 16-week cohort-based Elevate WomEN Accelerator Program, a collaborative effort between Deshpande Startups and the Dept. of Electronics, IT, BT, and S&T, Government of Karnataka. The event witnessed participation from several prominent venture capital firms including Lead Angels, Dexter Angels, Arali Ventures, Inflexor Ventures, Mumbai Angels, Hyderabad Angels, 99.SA, Let’s Venture, Caspian, 9 Unicorns, Venture Catalyst, and others.

Women constitute nearly half of the country’s population, but their share in the entrepreneurship and employment sectors is much lower. The Government of Karnataka has been taking several steps to boost female-led businesses in the state by providing financial and mentoring assistance to SME owners as well as women startup founders.

In this light, the Elevate WomEN Accelerator Program was a path-breaking initiative that aimed to benefit early-revenue stage startups in achieving better market coverage and growth. The Demo Day marked the finale of the Accelerator Program where the participating women startup founders got an opportunity to present their products, services, and ideas to potential investors.

Speaking about this, Dr Aravind Chinchure, CEO of Deshpande Startups, said, “Women are the axis of the Indian social system, and instrumental in ensuring good physical and financial health for families. However, when it comes to wealth generation and entrepreneurship, women are often at a disadvantage due to a lack of support, mentoring, and interest of investors. Women startup founders have to often work twice as hard and face many more challenges in establishing a successful enterprise. At Deshpande Startups, we are committed to transforming the startup landscape by bringing equal opportunities for male as well as female entrepreneurs. We conducted the Elevate WomEN Accelerator Program in association with Startup Karnataka with the aim to equip female entrepreneurs in the state with the know-how that would boost their companies’ growth. The Demo Day marks the success of the Accelerator Program and paves the path for many more such future accelerators to support women entrepreneurs in the country. I wish the participating female entrepreneurs with great success and business growth in the years ahead, and reaffirm our support for such endeavors in the future as well.”

The startup founders from the Elevate Women Accelerator Program pitched their ideas to a panel of judges or investors in a short timeframe of 5-10 minutes. After the presentations, a networking session was also held wherein the founders got an opportunity to connect with potential investors as well as customers.

Events like the Elevate WomEN Accelerator Demo Day can be a valuable opportunity for startups to gain exposure and funding. They can also help startups refine their pitch and product messaging based on feedback from judges and investors. Many successful startups have launched after participating in Demo Day and securing funding from investors who saw potential in their ideas.

Cyboard School expected to witness 10X growth by FY 2025

New Delhi, April 27, 2023: Cyboard School, a leading K-12 virtual school, announced today that it has achieved an impressive 4x growth in the current fiscal year, fueled by a significant increase in admissions across the country. The company anticipates achieving three times the growth in the coming years through strategic acquisitions and partnerships with various state governments and authorities. This growth is a testament to Cyboard School’s commitment to delivering quality education and innovative solutions to students across India.

As a frontrunner in the online education industry, Cyboard School has been dedicated to striving towards making quality education accessible to every child in the country. With an unwavering commitment to excellence, the school has consistently set high standards for itself. Looking towards the future, Cyboard School aims to deepen its presence in Tier 3 cities and rural India, extending its reach beyond urban locations by the year 2026.

Looking towards the future of education Rajat Singhal, Co-Founder of Cyboard School, emphasizes the need for change, stating that “In India, only 1% of students have access to quality education. Our affordable fee structure, on par with what 40-50% of students are already paying, we are aiming to enroll 3 million students in the next 7-8 years by capturing a significant market share in the $200 billion Indian education industry in the next 5 years. Cyboard School firmly believes that every student should have access to quality education. That’s why we actively seek partnerships with state governments to promote accessible, high-quality education and become India’s partner in achieving the UN’s SDG 4 goal. Our partnership aims to equip every student with the skills and knowledge they need to succeed in life, and we are committed to making that a reality.”

Cyboard School invests in the latest technology and skill development by inculcating Design Thinking, Inquiry-Based Learning, and Creative Writing Skills in its students through STEM education.

Cyboard School is also looking to join hands with various NGOs to assist in reaching out to bright students who deserve the best education and skill enhancement but may lack access to quality schooling opportunities. This will enable Cyboard School to take quality education to the grass root level.

Through acquisitions, tie-ups, and partnering with authorities, Cyboard School is poised for exponential growth in outreach and business.