Archives May 2023

New Delhi |23rd May 2023: JioCinema, the official digital streaming partner of TATA IPL 2023, has been setting new records with its IPL viewership. With 1300 Cr. video views in the first five weeks of the tournament, and 60 minutes average user time spent per match.

The blockbuster performance of JioCinema has delighted viewers and advertisers alike. This season, the number of sponsors during IPL’s digital streaming reached 26, the highest ever for any sporting tournament. With JioCinema’s real-time number tracking system that enables advertisers evaluate their reach, the advertiser response has reached an overwhelming number, which is in the range of 400 this season.

Speaking on the value of IPL advertising on digital, Jaya Jamrani, CMO, Castrol India, said “Our segments are very varied but IPL on digital has allowed me to be able to focus and drive the right content to the right audience through targeted marketing. The level of personalization and the targeting that you can achieve is amazing.”

“It’s great consumer experience that’s adding a lot more numbers. Forget Hindi and English, which is quite common, but there’s Bhojpuri and even Punjabi, which are actually giving a lot more numbers. From a language perspective, it’s great immersive stuff for marketers,” said Vishal Chinchankar, CEO, Madison Digital.

Sudhir Shukla, COO – Hypermarkets, More Retail added, “The ability to personalize the campaign at scale is what is phenomenal about IPL on digital. Of course, there are great numbers, but the quality of the impact is absolutely fantastic. On digital we’ve seen the concurrency numbers, now concurrency numbers go up when a certain batsman comes in to bat, match after match. And the ability to make the most of such a moment is phenomenal.”

Speaking on interest from smaller brands to advertise on digital this season, Amardeep Singh, CEO, Interactive Avenues said, “IPL on Digital has democratized TV for the advertisers. Earlier, to advertise on TV, you needed huge budgets. Now you don’t need huge budgets to advertise on TV.”

According to the recent TAM report, CTV ad spots have shown a 20% growth, indicating the growing trend of viewers preferring the convenience and flexibility offered by CTV platforms, with JioCinema’ premium offerings of TATA IPL including 4K, multi-cam, 360-degree viewing, at an unprecedented scale, at no cost.

Speaking on CTV advertising, Singh added, “We’re looking at anywhere between 25 million to 40 million CTV households being reached. And what we’ve seen in the end metric, CTV advertising performs better as compared to a regular ad on the mobile”

With its exceptional performance so far, JioCinema is set to captivate viewers and break more streaming records, as the tournament comes closer to the end of this season.

Speaking on advertisers’ gain with the surge in digital viewership of TATA IPL, Anil Jayaraj, CEO, Viacom18 Sports said, “Advertisers are the big winners this season and that’s the way it should be. Through JioCinema, advertisers are reaching the right audiences at the right price. JioCinema has opened doors for a lot of advertisers, smaller brands and companies to join the bandwagon, what use to be the exclusive preserve of top 100 advertisers.”

(Hyderabad, 23rd May 2023) – KL Deemed to be University, Hyderabad campus organized a tree plantation drive at the Pedhamangalaram village sports complex (Krida Pranganam), Moinabad Mandal, Telangana, as part of the Palle Prakruthi Vanam development initiative. This event marks the beginning of the Smart Village Revolution project organized by KL Students Activities Centre, which aims to promote environmental sustainability and contribute to the betterment of society. With a vision to transform villages into smarter communities, the university will embark on a series of initiatives aimed at enhancing the overall development and well-being of the villages.

Students from KLH Global Business School and KLH Hyderabad campus, along with their faculty members, actively participated in the plantation drive. They planted over 100 saplings of various tree species in and around the sports complex, with the goal of creating a green and healthy environment.

Such tree plantation events provide an opportunity for students to learn about the benefits of trees and their role in maintaining ecological balance. Participating in these events instills a sense of responsibility among students towards the environment and encourages them to take an active role in preserving it for a better future.

On the occasion, Dr. G. Pardha Saradhi Varma, Vice Chancellor of KL Deemed to be University said, ” Our university is deeply committed to environmental sustainability and community empowerment through the transformative Smart Village Revolution project. The recent tree plantation drive at Pedhamangalaram village sports complex exemplifies our unwavering dedication to a greener future. I commend the students, faculty, and local communities for their enthusiastic participation in creating a healthier environment. Together, let us continue our efforts to make our villages smarter, more sustainable, and prosperous. Your invaluable support propels us towards a brighter tomorrow.”

Moreover, tree plantation drives like these promote community involvement by bringing together students, faculty members, and local communities. By raising awareness about the importance of preserving the environment, these events encourage people to contribute towards a greener future and promote environmental sustainability.

The success of this tree plantation drive highlights the commitment of KL Deemed to be University and its students towards a sustainable and eco-friendly future. The university encourages further dialogue and engagement through comments and suggestions in the comments box regarding the significance of tree plantation events and their role in promoting environmental sustainability and community involvement.

Bangalore, 23rd May 2023:nd MyShubhLife, one of India’s largest embedded credit platforms, has announced its partnership with Spice Money to serve the evolving credit needs of customers. Through its subsidiary Ekagrata Finance, the company will now provide Spice Money customers with easy access to a line of credit via its platform. Spice Money, a subsidiary of DiGiSPICE Technologies, is India’s leading rural fintech revolutionizing the way Bharat Banks, empowering rural merchants/ nanopreneurs, called Spice Money Adhikaris through technology to cater to the digital and financial needs of rural citizens in India.

Through its embedded technology, MyShubhLife will get access to the large customer base of Spice Money and enable those merchants to have quick access to credit with efficient execution. This partnership will serve the entire Spice Money network, comprising more than 10 lakh merchants spread over 95% of the rural pin codes in India and enable them to access fast and flexible credit to grow their businesses. This partnership is an opportunity for both organizations to realize their shared goal of providing easy access to credit to the unserved sectors.

MyShubhLife has an innovative and robust technology platform that uses data analytics and AI to provide customized products to its clients based on their working capital requirements. Speaking on the partnership , “Collaboration and innovation are very necessary to drive the democratization of credit. This Collaboration will help us achieve our shared goal of making credit more easily accessible and frictionless. By providing a line of credit to the many small and medium businesses, we will help include the sector that has historically been excluded from the formal financial system due to issues such as a lack of documentation and poor or no credit history. We are excited about the opportunities this alliance brings.”Mr. Monish Anand, CEO and Founder MyShubhLife, said

Commenting on the partnership, “Our aim is to empower the unbanked and underbanked population digitally and financially, providing services to the last mile. Availing credit in rural areas has traditionally been a challenge in Bharat. With this partnership, we aim to provide and solve the problem of credit across the hinterlands of India. Our vast Adhikari network will act as a catalyst for MyShubhLife, helping them reach the remotest corner of India.”Mr. Sanjeev Kumar, Co-Founder, Executive Director & CEO at Spice Money, said,

Since its inception, MyShubhLife has been a game changer in achieving digital inclusion in India by providing easy credit to the large segment that was otherwise underserved by leveraging the latest technology. MyShubhLife has recently partnered with companies like MobiKwik and Easy Pay to offer credit to their large base of customers.

Besides offering credit solutions, MyShubhLife has built a complete range of sachet-sized financial products, such as SIPs, E-Gold, Insurance, Bill Payments, E-filing taxes Etc., to provide more contextual offerings to its customers.

Mumbai, 23rd May 2023 To create unique opportunities for early childhood learning among children, EuroKids, India’s Most Trusted Preschool network, has announced hosting unique field trips for over 40,000 students from across 600+ centres across the country during the academic year of April 2022 to March 2023. Among these were several one-of-a-kind outings such as the ‘Mom and Me’ outing to the Bannerghatta National Park in Bengaluru to involve mothers in their children’s learning journey, field trip to the Indian Coast Guard Enclave in Angamaly, Kerala, trips to zoos, museums and fire stations, etc.

EuroKids has always been at the forefront of defining early childhood education in India and providing innovative learning experiences to children through practical exposure. As part of its philosophy, EuroKids believes that early childhood education plays a crucial role in equipping young children with new skills. Therefore, the preschool network has meticulously curated its outings to inculcate students with first-hand learning of various concepts taught in class, such as colours, animals, plants, monuments, professions, etc.

With research pointing to a significant development in a child’s brain within the first five years, EuroKids’ preschool programmes and curriculum focus on inculcating life skills, social engagements and enhancing creativity among children. With its ‘Child First’ ideology, EuroKids provides a structured EUNOIA curriculum, allowing a holistic development of a Child’s Mind, Body, and Soul. In line with this, EuroKids also curates its field trips to help children exercise mindful practices such as attention, resilience and kindness to form a solid learning base in the early years.

The ‘Mom and Me’ field trip, undertaken by EuroKids centres in Vidyaranyapura and Yelahanka New Town in Bengaluru, gave a unique opportunity for toddlers to spend time outdoors at the city’s Bannerghatta National Park and Butterfly Park. The activity helped enhance the mother-child bonding while allowing children to learn and explore. For parents, the day out helped be a part of their children’s learning journey by watching them learn. The outing to the zoo and the Butterfly Park enabled the 45 children to learn about different species of animals and various kinds of butterflies – their natural habitats, the need for wildlife conservation, etc. The toddlers were seen as curious about the animals they came across and learning about the wildlife. Similarly, toddlers at EuroKids Angamaly in Kerala visited the Indian Coast Guard Enclave to watch and learn more about helicopters in person.

Commenting on the initiative by the preschool network, KVS Seshasai, CEO of the Pre-K Division, Lighthouse Learning, said, “We at EuroKids are driven to constantly strive to provide holistic learning opportunities and create meaningful experiences for young children. As part of our philosophy, early years learning is crucial for a child’s development. Real-life exposure and learning opportunities are crucial to imbibe 21st-century skills in today’s children. The various field trips curated by EuroKids centres across the country are our steps towards aiding in the overall development of children. We are glad to see such enthusiastic participation from children and parents in these activities. We look forward to introducing many more innovative activities for children during the ensuing academic year.”

Currently, EuroKids centres across the country are hosting summer camps for children, where they can experience the EuroKids curriculum, acquire new habits, build social skills and form a daily routine during the holidays through fun-filled activities that can instil creativity, confidence and bravery.

Bangalore, 23rd May 2023– Star Sports, the official television broadcasters of the TATA IPL 2023, announces the highly anticipated national finale of the record-setting Incredible Premier League School Quiz. This ground-breaking initiative has captivated young cricket fans throughout the country, igniting their passion as the ongoing marquee tournament reaches its business end. One of the key highlights of the Incredible IPL School Quiz has been its seamless integration with the IPL broadcast, incorporating the engaging “Incredible Question of the Day” feature. This interactive component has challenged young minds and deepened their connection with the league they love.

The national finale of the Incredible IPL School Quiz is set to take place on Tuesday, May 23rd, 2023, at 5 PM, in the Star Sports studio in Mumbai.

This eagerly awaited event will serve as the thrilling culmination of the quiz, where the top eight teams from across the nation will showcase their skills and compete for the coveted championship title. The response to the quiz has been overwhelming, with a remarkable surge in viewership among children aged 2 to 14 years across all editions of the IPL.

The Incredible IPL School Quiz will be further enhanced by the presence of some of India’s legendary cricketers, who will serve as mentors to inspire and guide the finalists. Star Sports takes immense pride in involving young cricket enthusiasts from every corner of India through the Incredible IPL School Quiz. This endeavor has provided a unique platform for kids to showcase their cricketing knowledge and created a significant avenue for brands targeting this specific consumer cohort.

Renowned former India off-spinner Harbhajan Singh will mentor the teams representing the North Zone, consisting of Deepak Memorial Academy in Sagar and St. Anthony’s Senior Secondary School in Udaipur. Esteemed former India cricketer S. Sreesanth will mentor the teams from Kenbridge School in Gulbarga and Delhi Public School in Hyderabad, representing the South Zone. The East Zone will be represented by DPS, Kalinga, and DPS, Dimapur, mentored by the legendary former India all-rounder Irfan Pathan. Lastly, Manibai Gujarati High School in Amravati and Our Lady’s School in Mumbai will represent the West Zone under the guidance of esteemed former India cricketer Yusuf Pathan.

West Zone mentor, Irfan Pathan said, “It’s heartening to see young kids travel from across the country for the finale! This has been a wonderful initiative to engage the young fans and give them a platform to showcase their love for the league we love! I’m excited to be associated with the West Zone and am looking forward to the finale!”

South Zone mentor, Sreesanth said, “Having spent some time with the teams, it’s clear to see they’re pumped to be here! This quiz and the upcoming finale have served as the perfect stage for the young fans who follow every ball of our very special league to flaunt their knowledge! I can’t wait for the finale and hopefully one of my teams take the trophy home!”

Orchids The International School, Dwarka 19, celebrated Mother’s Day in a unique and loving style this year. The school organized a special program to provide a platform for moms and children to bond through fun games and activities. Laughter and joy filled the air as moms and kids bonded over playful games on Mother’s Day at the school.

The program began with the Sanskrit Shlok and song for the invocation of God in the physical form of Mother. The program had a plethora of dance performances, poetries, skits and a variety of games and activities such as painting, DIY, skit, dancing and many more involving mothers and kids. The children and their moms were excited to spend quality time together.

“Orchids The International School has its own way to celebrate Mother’s Day and recognize the important role that mothers play in their children’s well-being. It’s always wonderful to see schools and communities come together to honor mothers and we took the opportunity to show appreciation for each other. It was also a great platform for the students to showcase their creativity and talent. We mothers had a wonderful time and felt loved and appreciated,” said Ms. Preeti, mother of Arshla Grade K2, Orchids the International School, Dwarka 19.

“The idea behind this programme was to create a special bond between the mothers and their children and help them connect over shared experiences,” said Ms. Rachna Juneja, Principal of Orchids The International School, Dwarka 19. “We wanted to create a fun and memorable experience for everyone to show our appreciation for all of the hard work and love that mothers give to their children.”

Kolkata, 23rd May 2023: The Council for the Indian School Certificate Examinations (CISCE) is delighted to announce the National Pre-Yoga Olympiad, taking place from 22nd to 24th May 2023, at Kolkata’s prestigious South City International School. It offers a platform for students to showcase their yoga skills and represent CISCE in the NCERT Yoga Olympiad.

CISCE conducted Regional Yoga Olympiad from 1st April to 10th May 2023 in 13 regions across India and UAE. Out of 2,200 participants from the affiliated schools, 208 students were selected to represent their region at CISCE’s National Pre-Yoga Olympiad. The finalists were divided into different groups based on their gender and grade level. From each region, four girls from classes VI to VIII formed Group 1A, and four boys from the same classes constituted Group 1B. At the same time, Group 2A consisted of four girls from classes IX and X, and Group 2B included four boys from classes IX and X.

During the three-day event, the selected 208 participants will be assessed by a panel of three judges from leading educational institutions, schools, and yoga institutes across the country. The judges will assess students on various postures, including standing, sitting, prone, and supine positions. After a comprehensive evaluation of their skills and techniques, 16 students will be selected. The winners, accompanied by one female coach and one male coach, will represent CISCE in the NCERT Yoga Olympiad, to be held in Bhopal from 18th to June 20th 2023. They will compete against talented individuals from different regions, showcasing their abilities at the national level.

The esteemed Chairman of CISCE, Dr. G. Immanuel, will inaugurate the event, highlighting CISCE’s commitment to promoting physical well-being and holistic education among students. In a statement, he said, “Yoga is not only a physical exercise but a means to foster mental and spiritual well-being. We are honoured to witness the talent and dedication of young yogis who have shown exceptional commitment to this ancient practice. Our Pre-Olympiad on regional and national levels serves as a platform to inspire and motivate the participants to reach new heights in their yoga practices.”

On the final day of the National Pre-Yoga Olympiad, May 24th, 2023, Mr. Gerry Arathoon, Chief Executive & Secretary of CISCE, will preside over the prize distribution ceremony. Speaking on the occasion, he said, ” Students from affiliated schools across 13 regions in India as well as UAE are participating in our Yoga Olympiad events. We selected 16 students from each region in the Regional Yoga Olympiad. Our National Pre-Yoga Olympiad will not only showcases the physical prowess of these young athletes but also highlight the values of discipline, focus, and inner harmony that yoga instils. I extend my heartfelt congratulations to all the students who have been selected in the regional olympiads and wish them the best of luck in their upcoming competitions.”

The Indian agricultural industry has served as the foundational pillar of our nation’s economy since attaining independence and continues to evolve rapidly in the forthcoming years. With technological advancements in the field, the industry is poised to advance further and contribute towards enhanced input quality, production, and prioritizing sustainability measures to secure a more enduring future.

The agricultural industry of India is booming with AgriTech startups, supporting the farmers and other rural communities by providing them with innovative solutions across the value chain. As the NITI Aayogconfirmsthe betterment of smallholders through Agritech startups, it gears up to promote them through state-wise policy changes.

Keeping the same in view, here are the top fiveAgriTech startups in India, which are not only helping the farmers to have a better yield and earn better but are also working on the overall empowerment of rural communities.

1. Gramik: India’s first peer commerce in AgriTech, Gramik is actively fostering a more socially responsible ecosystem by substantially empowering rural communities of Uttar Pradesh and Maharashtra. The startup that came into being in 2021 has helped over 1.5 Lakh farmers. It assists farmers in increasing income by up to 300% and creating livelihood opportunities at the village level. Gramik is changing the rural picture by strengthening it through door-step access to quality farm inputs, technical innovations, expert knowledge, and business skills for farmers, women, and rural youth. The startup is especially committed to empowering women in the rural economy, resulting in 95% of ‘peer partners’ being females.

2. KongerAgritech: Through comprehensive training and guidance spanning the entire mushroom cultivation process, this agritech business specialising in mushrooms empowers farmers in Nagaland to achieve lucrative harvests. Consequently, mushroom cultivation in the region is experiencing notable growth and success. The organisation has trained over 800 farmers and mentored more than 1000 SHGs in the state. By acquainting local farmers with the expert farming methods and techniques of Dr.SosangLongkumer, the organisation is the only one in the country to produce the exotic – shiitake wood dowel spawn.

3. BharatAgri: Operating as a farming technology platform, BharatAgri collaborates directly with farmers and the complete agriculture value chain. They endeavour to bridge India’s technological and agricultural divide by reaching out to 140 million Indian farmers. They help farmers “Grow Efficiently, Grow More” by methodically implementing scientific procedures, giving vital information at the right moment, and regular monitoring. BharatAgri possesses a profound understanding of individual farmer requirements and firmly believes in providing every farmer with an opportunity for a prosperous future enabled by technology. Their approach involves enhancing agricultural productivity by systematically implementing scientific methods, provisioning vital resources, and consistently monitoring, all aimed at augmenting farmer incomes.

4. Bijak: A B2B platform for suppliers and consumers across India’s Agri value chain, Bijak was launched in April 2019. The platform intends to address the asymmetry of knowledge and lack of responsibility in the agricultural commodity trade. Since its inception, Bijak has grown to cover 22 states, 400 areas, and 80+ commodities. They presently have a lean workforce of around 60 people and are rapidly expanding. Bijak assists these consumers/MSMEs in discovering each other and their relative ratings, allowing customers to trade with minimal friction thanks to Bijak’s layer of trust and reliability. Similarly, the program facilitates suppliers and buyers in conducting transactions or discovering one another, thereby enabling them to access relevant meta-data for a faster and more reliable exchange of goods or services.

5. AgriVijay: Founded in 2020 by Vimal Panjwani with his mother and former government officer Shobha Chanchlani, AgriVijay provides farmers and rural people with a wide selection of renewable energy equipment tailor-made to their needs and infrastructure setup. The Pune-based startup is an aggregator, offering a variety of goods such as biogas generators, solar-powered water pumps, solar energy converters, and solar water heaters to meet clients’ individual energy demands. The startup primarily sells via its website, call centre, and social media platforms. Farmers may also purchase the products via the startup’s village-based offline storefronts. The cost of solar and biogas energy equipment ranges between Rs.9000 to Rs.35000.

With the poignancy with which Agritech platforms and their solutions have impacted farmers, the Indian agriculture sector is on the fast track to revolutionize itself and pivot it to being the thriving backbone of our economy.

Gurugram, India,23rd May 2023: India’s leading integrated supply chain and logistics solutions provider, Transport Corporation of India Ltd., announced its financial results today for the 4th Quarter and year ending 31st March 2023.

Standalone

Performance Highlights: FY2023 vs. FY2022

▪ Revenue from operations of Rs. 3492 Crores, growth of 18.96% y-o-y

▪ EBITDA of Rs. 468 Crores compared to Rs. 422 Crores in FY2022

▪ PAT of Rs. 304 Crores compared to Rs. 267 Crores in FY2022 and grew by 13.49% Consolidated

Performance Highlights: FY2023 vs. FY2022

▪ Revenue from operations of Rs. 3812 Crores, growth of 16.36% y-o-y

▪ EBITDA of Rs. 495 Crores compared to Rs. 456 Crores in FY2022

▪ PAT of Rs. 321 Crores compared to Rs. 293 Crores in FY2022 and grew by 9.48%

Q4 & FY’23 Results Comments

Commenting on the results, Mr. Vineet Agarwal, Managing Director TCI Group said, in Q4 & FY’23, we have forged ahead with decent momentum across all service segments. The uptrend in the mobility sector, continued government and private capex and steady consumption trends have helped all our businesses.

Team TCI continues to achieve value for our customers through a solutions-based approach in India and the neighboring countries. Our rail and coastal multimodal services witnessed growing demand with GHG emissions savings as a clear goal. The implementation of control towers, ULIP integration and various other digital transformation initiatives have enhanced our service offerings.

Our commitment to sustainability has been further cemented with the recent launch of TCI-IIMB Supply Chain Sustainability Lab in collaboration with IIM Bangalore. The lab aims to assist the corporates & the logistics industry in their net-zero journey.

The coming quarters will be impacted due to multiple domestic and global factors. However, the India story remains stable with continued investments in infrastructure projects. With various FTAs and PLI schemes boosting exports and manufacturing, India will become an important base in the global supply chains and move further up in the LPI index rankings. TCI remains committed to play its role by making necessary investments in ships, trains, containers, and green warehousing.

22nd May 2023 New Delhi: EBC Learning by EBC Group, one of India’s most reputed legal publishing houses, announced the online revision course for cracking the AOR (Advocate on Record) Exam from June 1st–5th, 2023.

The Supreme Court’s AOR or Advocate-on-Record examination is one of the toughest exams. A committee of three Supreme Court judges appointed by the Chief Justice of India holds the AOR exam.

After the successful completion of the seven batches of EBC Learning’s Live Online Course for the Advocate-on-Record exam, EBC Learning is proud to present its upcoming batch of the much-awaited revision course on How to Crack the AOR Exam. The course comprises 5 online live classes covering all four papers by Dr. Charu Mathur, AOR, Supreme Court of India, 32 pre-recorded videos from their rich video library, delivered by Mr. Namit Saxena (2nd Rank Holder in the AOR Exam 2019), access to 64 leading cases, and much more.

EBC Learning has had phenomenal success with the previous batches. More than 50% of the aspirants from the last batches (3, 4, 5, and revision batches of 2022) have cleared the AOR exam.

There are less than 3000 advocates on record in India. To practice before the highest court of the land, i.e., the Supreme Court of India, is a privilege and one that does not come easy. It is a process that requires rigorous effort, attention, and structured preparation. The revision course is designed to enable professionals to improve, retain, and enhance their knowledge and exam preparation skills.

“The EBC Group has worked to help law professionals drive their careers forward. We are excited to extend these opportunities online now with EBC Learning. The revision course on How to Crack the AOR Exam is especially a goldmine for Advocates aspiring to become an AOR. We have a curated course designed by our experts and industry veterans, building on 80 years of trusted innovation for legal information in India,” shared Mr. Raghunandan Malik, Director of EBC Learning.

EBC Learning is India’s one of the leading providers of online courses in law. EBC Learning endeavours to provide Law Students, Legal Councils, and Lawyers with a parallel education ecosystem, so as to ensure tier-1 Law School education is available with a practical, market-ready approach.