Archives July 2023

Bengaluru, 20th July 2023 – Castrol, India’s leading lubricant player, unveiled a new marketing campaign, #BadhteRahoAage, focusing on the opportunity of remarkable progress and success of truckers who prefer Castrol CRB TURBOMAX. The campaign, developed in collaboration with Ogilvy marks a significant milestone for Castrol in reinforcing its commitment to the progress and success of truckers.

Commercial vehicles and truck drivers serve as the backbone of the Indian transportation and logistics industry. Truck drivers tirelessly navigate highways, delivering essential products that power various sectors, thereby connecting businesses, industries, and communities. Castrol’s #BadhteRahoAage campaign recognises the importance of truckers and aims to empower them with superior engine protection, enabling them to progress and drive the economy forward.

Speaking about the campaign, Jaya Jamrani, Vice President – Marketing, Castrol India Limited, said, “Our new campaign #BadhteRahoAage is a special ode to the unwavering support of truckers in helping move commerce. This is one of the many ways in which Castrol’s reignited vision of accelerating progress comes to life. Our aim is to fortify our bond with this extraordinary community, reaffirming our unwavering commitment as their trusted allies in the pursuit of progress.”

The first leg of the campaign includes an engaging TVC featuring two contrasting characters: Sukhi, a young and progressive trucker who consistently chooses Castrol CRB TURBOMAX, and Dukhi, who regularly experiences engine failures and repairs due to inappropriate engine oil choices. Through this quirky narrative, the TVC demonstrates vividly how CRB TURBOMAX engine oil empowers truckers to forge ahead in their businesses while emphasising the critical importance of selecting the right engine oil.

Dushyant Kumar, Sr Vice President, Ogilvy Mumbai, said, “#BadhteRahoAage campaign weaves a compelling narrative of the role of engine oil in driving truckers’ progress. It’s simplicity and relatable storytelling will deeply resonate with truckers, complemented by a memorable jingle that amplifies its impact. The campaign aims to inspire truckers to keep moving forward.”

In addition to the TVC, the campaign will feature an extensive on-ground activation component specifically tailored to support truckers in their pursuit of progress. Castrol also plans to establish strategic collaborations with entities that will provide essential resources to further enhance the growth and success of truckers and driving the importance of business, finance, health, and the role of technology for the trucker community. This nationwide campaign will target truck owners and truck drivers across India and will be amplified through television, digital platforms, on-ground activations, and impactful out-of-home advertising.

Castrol CRB TURBOMAX features advanced DuraShieldTM Technology, which is meticulously crafted to provide 3X Protection to the engine by addressing the primary factors of Heat, Deposits and Wear which contribute to engine damage. This exceptional formulation not only safeguards against the accumulation of harmful soot particles but also shields critical surfaces from wear and tear. By forming a durable protective layer on moving metal surfaces, the Castrol CRB TURBOMAX engine oil resolutely withstands challenging conditions, ensuring long-lasting performance and reliability.

20th July 2023: Usha International, India’s leading consumer durables brand, facilitated a day-long yoga workshop in partnership with the Kasturba Trust National Memorial Trust at their premises for the women of Saswad village, Purandar district, Pune. The workshop’s aim was to create awareness amongst these women, about the role yoga can play in regulating their mental and physical well-being. Among the 150 participants were 45 Usha Silai School teachers/ learners and their family members.

Yogacharya Maharudra Shete of Sampurna Swastha Yog Kendra along with Usha Silai School Teacher Varsha Mate, taught participants various asanas and breathing exercises, as well as balanced physical and meditative yoga routines for them to follow. This initiative is among the many that Usha supports as a part of its “PLAY” ethos which promotes healthy and active living through sports amongst local communities.

Speaking on the occasion, Ms Komal Mehra, Head – Sports Initiatives and Associations, Usha International said, “Yoga is not a mere exercise. Yog means union — uniting with oneself. The practice of yog helps everyone become self-aware, enabling them to deal with situations with more strength, not just physically, but at an emotional and intellectual level too. Yog was born of ancient wisdom shared by our revered rishis, and supporting such platforms is a privilege for Usha. We are very grateful to the teachers and participants in helping us share and spread this great practice amongst more people across the country.”

Usha is deeply invested in reacquainting people with local indigenous sports activities that not only support a healthy and active living, but also bring communities together in joyful ways. Usha Silai Schools play an important role in these rural sports events, with Silai School women helping organize, promote, and event participate in the events. Usha supports and promotes a wide array of inclusive sporting initiatives across the country, including its association with the Mumbai Indians franchisee, Ultimate Flying Disc, Golf, cricket for the specially-abled, sports for visually challenged (athletics, kabaddi, judo, and powerlifting) as well as indigenous Indian regional sports such as Kalari, Mallakhamb, Siat Khnam, Thang-Ta, Saz-Loung, Satoliya (popularly known as Pithu), etc.

With the growing grip of digital transformation all over the world, it had become extremely essential for companies to put forth their objectives, vision, and mission. Brandcasting, a 360-degree media solutions firm is strategically strengthening companies to build and maintain positive relationships with key stakeholders such as customers, employees, and investors, as well as with strategic partners, members of the media, and industry leaders.

Helmed by Prateek Chandani, CEO & Founder, Brandcasting, the firm is sending the right messages to the right place and the right people, creating a stronger brand reputation for numerous companies from diverse sectors as well as eminent personalities. Brandcasting is developing monumental campaigns that help companies and individuals increase their credibility within the given industry, enhancing their overall reputation. This is often done through thought leadership pieces, influencer and media connections whether it be local, national or international level, and networking strategies, customized by the team.

Prateek Chandani stated, “We, at Brandcasting, ensure that the right message is specifically curated for companies and individuals to resonate with their target audience in impactful ways. We are not just a media solutions firm but a change-maker for companies and individuals, communicating the right message that shall reaffirm or echo their values and vision correctly. I am emphasizing on ‘right message’ because a PR strategy shall be the window for audiences to look into the company’s or an individual’s body of work. Publishing articles in newspapers which we call PR Articles is useful for founders and companies as it put their ongoing updates and their timely progress in public. Not only this PR articles also keep the Individual or company updated in media hence helping in remaining in the public eye if done on a regular basis and properly.”

With increasing awareness, consumers and audiences are being choosy when it comes to associating with a brand or a product. For instance, no one would like to befriend a bad neighbour. Similarly, no one would want to associate with a company or individual that doesn’t care to enhance its reputation or chooses to stay with an accusation. PR articles definitely act as a tool that can be used to overcome challenges that may threaten a company’s or an individual’s success. But, at times, it’s not even about cleaning the damage but it’s about letting people know that you exist. PR and PR Articles today is sort of proof of your work body that shall help you prosper and establish yourself as a leader in your domain.

Prateek further added, “Today, a PR story is an equivalent of gaining people’s trust. Without trust, there can never be any PR. The audiences establish trust in a brand due to the consistent delivery of values, ideas, and innovation. This trust serves the purpose of strengthening the overall value of a company or an individual. A community that trusts a company and what it stands for will also trust what the company has to offer. Effective PR strategies often lead to leveraging profitable opportunities.”

Brandcasting is a well-equipped platform that helps businesses and individuals leverage 360-degree media solutions at a very reasonable range. Brandcasting provides services like SEO, web designing, promotional videos and templates, Google my business, PR articles, graphic designing; end-to-end digital solutions at your fingertips.

Know More on – https://brandcasting.co.in/

by Akash Pharande, Managing Director – Pharande Spaces

Plotted developments have been in the news fairly regularly since the Covid-19 pandemic. It appears that many Indians are now considering this option versus investing in built-up homes. Such preferences are dictated by many factors, including availability, infrastructure development, cultural preferences for low-rise homes, investment preferences, and knowledge – and, of course, the cost factor.

To begin with, we must consider the price of a plot of land suitable and cleared for residential development (technically, non-agricultural or NA land), or a plotted development.

How Much Land to Build a Home? – The amount of land needed to build, say, a small 2 bedroom bungalow may require 600-800 square yards of land, while a spacious 4-5 bedroom luxury bungalow may need 1200-1500 square yards. In prime urban areas, land availability is lower so a decent-sized bungalow can be built on 400-600 square yards while in the suburbs or in smaller towns, 800-1000+ square yards would be considered adequate.

Plot Cost – In Mumbai, a plot of 100-300 square yards in areas like Thane, Navi Mumbai, Vasai-Virar, and Panvel will cost anywhere between Rs. 60,000 – 90,000 per square yard, depending on the exact location and other factors such as nearby infrastructure facilities. In Pune, typical residential plot sizes range from 150 to 400 square yards and carry price tags of anywhere between Rs. 5,000 – 12,000 per square yard, again depending on the location within the city.

And this is just the cost of the land. Next comes the cost of building a home on it.

Construction Costs – Building on a Plot – According to a Anarock Property Consultants 2022 report, the average cost to construct a 2,000 sq ft standalone home in India is Rs 3,000-3,500 per sq ft, totalling an outlay of Rs 60-70 lakh. In contrast, a 2BHK apartment in many major Indian cities averages Rs 80-90 lakh, while 3BHK units average Rs 1-1.1 crores.

In short, there are significant up front savings with built-up apartments versus acquiring and building on a plot of land. However, people who buy plots are also focused on capital appreciation – the most important feature of land investment.

According to a report by PropTiger, also from 2022, land appreciation in the last decade has been very significant. In fact, it was 100-150% in non-metro tier-2 and tier-3 cities when compared to 50-75% in metros. So, apartments are more cost-effective but land value growth can recoup the cost of a plot over the long term.

Plotted Development Benefits

Apart from the potential returns on investment, there are other features to buying a plot and building your own home on it. For instance, you can customize the property as you wish, with your own layout, finishing, design elements, landscaping, and other features that match your lifestyle and tastes.

Built-up property formats like apartments constrain changes and personalization. As architect Rahul Kadri aptly stated, “Personalization gives a character to the space. This is only possible when one builds a home from scratch.”

According to Anarock data, custom homes represented 73% of new residential construction in 2021 – a year that saw several major waves of Covid-19. Vaccines were being rolled out, helping to reduce severe illness and death, but the pandemic’s shockwaves were still being felt and were influencing many kinds of decisions and preferences.

The world was a very different place in 2021. Fast forward to 2023, and now the question is – are self-developed homes still a better option than buying a decent-sized flat in a modern residential township?

Township Living Advantages

No doubt, plotted developments and even bare, undeveloped land became very appealing during and immediately after Covid-19 – but only for those with the right amounts of financial means, patience and investment temperament. For middle-class end-users, something very different became most important during the pandemic – community living.

What most working professionals and nuclear families sought in post-pandemic India included a sense of neighborhood, belonging, plug-and-play lifestyle features, and especially health-focused amenities.

Modern townships, especially those built by leading developers, provide superior amenities and far more conveniences than you can add into a home you have built yourself. After all, township properties do not stand in solitary splendor – they are well-thought-out and immaculately enabled projects.

A modern township offers facilities like swimming pools, gyms, sports courts, walking trails and jogging tracks, children’s play areas and clubhouses by default. Maintenance is covered through association fees versus the individual upkeep costs of a standalone property. Townships and other forms of gated communities also provide far greater security than any standalone home can provide.

Housing Prices Growth

On a final note, since we already examined the capital appreciation of land, let’s also look at how much apartments gained in value. Different real estate consultancies have estimated the average price increase in the leading Indian cities to be anywhere between 5-18% over the past three years.

RBI’s All-India Home Price Index, which references transaction-level data provided by the registration authorities across the top 10 major Indian cities, finds that HPI has gone up by almost 10% in the last three years. It also states that housing prices rose by 4.57% between March 2022 and March 2023, which indicates that prices continue to rise across the metros.

The consistently high sales rate in townships and gated community projects by leading developers indicates that this is more than adequate for most Indians who prefer the convenience of plug-and-play homes over the complexities of acquiring land and developing homes on it.

Bangalore: As the mystery surrounding the surfacing of giant buttons labelled as ‘unlock, ‘download’ and ‘search’ in garbage bins across the country deepens, a video posted on social media channels by smart lock screen platform Glance, has finally lifted the lid on the suspense. In this video posted across social media channels on Wednesday, Glance has shown photographs and videos of people dumping these giant symbolic buttons for its smart lock screen, which doesn’t require users to unlock their phones, download and search to access different content on the internet.

“Get everything you love from latest trends to sports updates, from 500+ games to shopping for fashion on your Glance smart lock screen. No need to ‘unlock’, ‘search’ or ‘download’. #JustGlance. Isn’t that Simply Smart?”, the Bengaluru-based unicorn start-up company said in a Twitter post along with the video.

Last week, giant buttons labelled ‘search,’ ‘unlock,’ and ‘download’ were discovered abandoned in various garbage dumps throughout the city, including prominent locations like Jyoti Niwas College, Cubbon Park, Lal Bagh and Church Street among many others. Surprisingly, these buttons were not limited to Bangalore alone, but they appeared in multiple cities and towns across the country, including Delhi, Indore, Chennai, Pune and more. This unexpected find ignited widespread curiosity nationwide, prompting people to express their thoughts and engage in discussions on social media. Thousands of people took to Twitter and posted these photos along with discussions on topics such as digital detoxification and pioneering digital advancements with hashtags #mysterybuttons and #buttonsdiscovered.

“My friend gifted me a phone two years ago, which has Glance smart lock screen, and since then, I have been actively using it. Best part – no downloading games to play! So when @glancescreen revealed it was behind the giant ‘download’ ‘search’ and unlock buttons being found across the city last week, I had to go 👏🏽” Sandeep Kishore said in a tweet.

Glance is a Bengaluru-based unicorn (start-up with a valuation of more than USD$1 billion) technology company known for its smart lock screen platform which is available in most of the leading Android smartphone brands in the country. The Glance lock screen today has an installed user base of over 450 million across India and Southeast Asia. The company also aims to enter multiple other geographies including the USA.

“The human spirit is indomitable, always thirsting to do more. Our smartphones were meant to be our companion on this epic quest for more – to help us keep up, get things done and spark new ideas. But in this fast-paced world, there is a firehose of information that keeps coming at us. Searching for info, downloading apps, switching between apps, and scrolling through feeds is leaving us drained. With Glance Smart Lock Screen less is more. Everything we seek comes to us on our lock screen, instead of us seeking it. We don’t need to spend any time searching for info, downloading multiple or even unlocking our smartphone. All we need is to just glance. #SimplySmart said Bikash Chowdhury, Chief Marketing Officer of Glance, on a LinkedIn post. 

Glance is not a downloadable app, but a feature that comes pre-integrated in the operating system (OS) of leading smartphone brands. It serves as a single gateway to a world of tailored content based on users’ interests and preferences in several regional languages including English, Hindi, Telugu, Tamil, Marathi, Kannada, and Bengali. Glance can be activated only with the user’s consent.

Users can stay updated and discover trending content, play over 400 games, livestream exciting game tournaments, shop for products, tune in to over 500 creators’ live shows, and more, all without unlocking their phones. It’s like having a personalized content feed at the user’s fingertips, ready to entertain and inform whenever one needs it.

Rennes, France –  On January 4, 2023, Unseenlabs—world leader in space-based RF detection for Maritime Domain Awareness—successfully launched its eighth satellite dedicated to the geolocation of vessels at sea from space. BRO-8 was launched with Exolaunch as part of SpaceX’s Transporter-6 Mission from Cape Canaveral, Florida. Communication with the satellite was successfully established a few hours after launch. In total, Unseenlabs has now deployed eight satellites since 2019.

The Unseenlabs constellation is designed to provide customers with reliable and frequent radio frequency data for rapid detection and monitoring of activities at sea, regardless of the time of day, or weather conditions. This capacity is ideally suited for applications such as national security, insurance, and marine area protection.

“The new satellites add essential capacities to the Unseenlabs constellation: it means more solutions and deeper analysis for our customers. If you need to know what is happening in your areas of interest, Unseenlabs provides you with an efficient solution for an exhaustive view of maritime traffic through maritime surveillance”, Clément Galic, CEO and co-founder of Unseenlabs adds.

To date, Unseenlabs has built and launched the largest fleet of independent satellites dedicated to the detection of radio frequency signals. The technology created by the company helps its customers to gain the most up-to-date analysis on maritime traffic for their area of interest.

In 2023, the French SME plans to expand the team based at its headquarters in Rennes, France. Also, the company plans to increase the number of spacecrafts to reach a constellation of 20 to 25 independent satellites, dedicated to the geolocation of vessel at sea from space.

About Unseenlabs

Founded in 2015, Unseenlabs offers a unique geolocation data service for any sea area, all around the globe. Its proprietary technology allows the geolocation of all the vessels at sea, through a single nanosatellite. Today, the company owns the most developed RF satellite constellation for Maritime Domain Awareness in the world. It allows for its clients to take quick and objective decisions based on the data we provide for sectors such as public policies at sea, or the protection of the oceans. Unseenlabs’ data can be collected regardless of the time of day and weather conditions. Contact us for more information: www.unseenlabs.space.

Press Contact
Cannelle Gaucher
Communication Manager
cannelle.gaucher@unseenlabs.fr
+33 (0) 7 68 70 83 66

INDIA –19th July 2023– Mondelez India, the makers, and bakers of renowned snacking brands such as Cadbury Dairy Milk, Oreo, Bournvita, etc., today marked its 75th anniversary in the country. From introducing the first taste of chocolates in 1948 with Cadbury Dairy Milk to building a robust snacking portfolio over the last seven decades, the brand has stayed true to its promise to empower people to snack right.

India remains one of the most important growth engines for the company. The commitment to deliver exceptional quality products, fostering innovation, building a robust manufacturing and distribution ecosystem, and understanding the evolving tastes of consumers have been key to the company’s success. As Team India celebrates this significant moment, Mondelez India will continue to pave the way for delightful snacking experiences for generations to come staying true to their values and purpose of creating the right snacks, for the right moment, made the right way, at the back of creating shared moments of joy.

A special Cadbury Dairy Milk collectors’ box

As part of the 75th-anniversary celebration, Mondelez India has planned various initiatives to express gratitude to its consumers, trade partners, and employees who have played a crucial role in the company’s success. These initiatives include engaging activities like releasing a special collector’s edition box of Cadbury Dairy Milk bars with vintage packaging on e-commerce channels, Amazon Fresh changing their platform layout for the first time in its history to the iconic ‘Cadbury’ purple color, and partnering with Flipkart to create a dedicated metaverse experience on the platform, amongst many more.

As the company embarks on its next chapter and accelerates its investments in the country, it will continue to innovate, adapt, and stay agile to meet the evolving needs and preferences of Indian consumers, remaining a trusted snacking companion for the nation.

Bengaluru: The Accreditation Committee of the College of American Pathologists (CAP) has awarded accreditation to Narayana Health, Bengaluru, Karnataka based on the results of a recent on-site inspection as part of the CAP’s Accreditation Programs. Recognized for rigorous and robust standards, CAP accreditation elevates quality and mitigates risk, an important way that laboratories can contribute to improved patient outcomes.

Dr. K Mallika Reddy, Director – Department of Laboratory, Medicine & Blood bank, Consultant at Narayana Health City was advised of this global recognition and congratulated for the excellence of the services being provided. Narayana Health is one of more than 8,000 CAP-accredited facilities worldwide.

Dr. Devi Prasad Shetty, Chairman & Executive Director at Narayana Health, upon learning of the laboratory’s accreditation said “We are honored to receive accreditation from the College of American Pathologists, as it recognizes our commitment to delivering the highest standards of patient care. This achievement reflects our dedicated team’s expertise, diligence and unwavering pursuit of excellence in pathology. Together, we shall strive to improve lives through accurate diagnoses and quality healthcare”.

During the CAP accreditation process, inspectors examine the laboratory’s records and quality control procedures. CAP inspectors also examine laboratory staff qualifications, equipment, facilities, safety program and record, and overall management. These reviews help verify activities that reflect the most recent best practices.

With over 23,000 laboratory participants, in addition to accreditation, the CAP offers proficiency testing/external quality assessment (PT/EQA) programs, quality improvement tools, and protocols and guidelines to ensure excellence in all areas across the laboratory. Built on a foundation of pathologist expertise, the College of American Pathologists (CAP) partners with laboratories worldwide to elevate the quality of laboratory medicine with best-in-class solutions designed to drive operational excellence, achieve diagnostic confidence, and ensure the best patient care.

19th July 2023: After impressing critics and audiences alike with her exceptional performances in Highway, Raazi, Gangubai Kathiawadi, and more, the immensely talented actor Alia Bhatt embarks on a new journey: making her Hollywood debut in the upcoming Heart of Stone. Alia talks about her life lessons, future goals, and her debut as a villain in an exclusive interview with Femina Editor-In-Chief Ambika Muttoo in the July 2023 issue.

Talking about roles different from her own personality in the Cover Story, Alia shares, “Empathy is the most important trait as an actor, at least for me, because, if I don’t empathize with the situation, I can’t create that imagination for myself. I empathise and I create a story in my head. I have a very wild imagination, so I create the world of that person in my head based on what information I’ve read in the script and what I feel for the character. And I keep thinking about that and I create that in my head. Everything happens in my head.”

About her journey as a global star, she adds, “My instinct is something that I’ve always gone with. Like my instinct for the Met Gala was to just go looking like myself. It’s all happening all at once and I’m just taking it as it comes… I’m grateful for all the opportunities and I’m grateful for all the balance as well.”

She also shares with Ms. Muttoo her thoughts on privacy, and her outlook on balancing family, motherhood, acting, producing, and entrepreneurship.

Deepak Lamba, CEO of Worldwide Media, said, “With her unparalleled talent and magnetic presence, Alia Bhatt has made an indelible mark on the entertainment industry. She embodies grace, beauty, and exceptional talent. At Femina, we celebrate her transformative journey from an acclaimed actor to a visionary entrepreneur. Her remarkable achievements truly serve as an inspiration to all dreamers, reminding us that, with passion and perseverance, the sky is truly the limit.”

Ambika Muttoo, Editor-in-Chief of Femina, said, “In this exclusive interaction, the immensely talented Alia revealed many little-known facets of her life, how she chooses her roles, and what is in store for her fans. Alia inspires a generation of women to embrace their power and rewrite their own narrative.”

Bangalore, 19th July 2023Decentro, a leading fintech infrastructure company, has announced its expansion in the lending infrastructure space through its first-ever acquisition of Neowise. The acquisition, executed in a combination of cash and stock, includes acquiring all assets, mainly its advanced collection suite, and integrating the acquired company as a wholly owned subsidiary of Decentro’s India arm. This strategic move strengthens Decentro’s position in India’s digital lending ecosystem, allowing them to offer an end-to-end embedded banking & finance stack. With this acquisition, Decentro demonstrates its commitment to innovative solutions for stakeholders in the BFSI sector. As its first-ever acquisition since inception, this milestone reinforces Decentro’s reputation as a forward-thinking and comprehensive financial infrastructure provider.

According to the latest RBI data, the Indian banking system’s credit grew 16.1 percent year-on-year (YoY) as of February 10, 2023, to reach INR 134.17 trillion. The rising demand for credit, greater financial awareness, and expectations for a seamless experience have compelled lenders to adopt digitization. This can be achieved by automating their debt recovery and collection pipeline while allowing customers to streamline and manage their workflows.

Neowise has emerged as a disruptive force in the collections industry, offering innovative solutions that cater to the pressing need for a robust and scalable collections infrastructure. Over the past year, Neowise has been at the forefront, providing a comprehensive suite of full-stack tools and leveraging manual workforce expertise to meet the ever-growing demand. Neowise has also integrated its CaaS (Collections as a Service) product with multiple licensed NBFCs and large Fintechs, solving the last-mile challenge in the lending lifecycle. With automation and customisation catering to different customer buckets, Neowise handles the end-to-end collections processes on behalf of the lender.

Decentro strategically integrates its banking and payments network through the acquisition, capitalizing on the unique solution offered by Neowise while keeping its team independent, with full access to its resources. By seamlessly bridging the gap between lenders and borrowers, this acquisition seeks to elevate the lending experience for businesses and their clientele, addressing intricate challenges within the financial industry.

“We observed a crucial aspect of streamlining loan repayments when we introduced our Digital Lending API stack. Moreover, the collections process for numerous NBFCs and lenders relied heavily on manual operations,” stated Rohit Taneja, Founder and CEO of Decentro. “While developing solutions internally have been our forte since our inception, we recognised the need to establish a deeper partnership that enhances our suite and empowers existing industry players. Neowise, with its comprehensive loan collections suite, seamlessly aligns with our vision of empowering the lending sector.”

In considering the broader perspective, Mr. Taneja added, “We firmly believe that the future of India’s Fintech industry lies in integrating financial and banking capabilities into various enterprises, and this acquisition perfectly reflects that vision. With a highly skilled and proficient team specialising in loan collections, we are enthusiastic about addressing this critical aspect and augmenting our infrastructure alongside the two talented founders of Neowise – Rohit and Siddarth.”

Reflecting on this strategic acquisition, Rohit Ramachandran, CEO and Co-Founder of Neowise Technologies, added, “This acquisition by Decentro marks an exciting milestone for both companies. It combines Neowise’s expertise in debt recovery technology with Decentro’s comprehensive full-stack payments and banking APIs, which enable Banks, Fintechs, and NBFCs to digitise their workflows across the entire value chain. This partnership allows us to tap into Decentro’s extensive expertise and reach. We look forward to scaling along with the Decentro team”.

Decentral is experiencing significant business growth, with a substantial increase in monthly API transactions, reaching an impressive 14 – 15 million. The company is hitting a quarter-on-quarter growth rate of nearly 50% across multiple sectors, including consumer platforms, Non-Banking Financial Firms (NBFCs), Loan Service Providers (LSPs), Prepaid Issuers (PPIs), Neobanks, and Wealth Managers.

Furthermore, Decentro recently closed its Series A funding round in 2022, securing an investment of $4.7 million. Renowned investors such as Rapyd Ventures, Cathexis Ventures, and Uncorrelated Ventures based in California, US, invested in the latest round.