Archives August 2023

By Mr. Brijesh, Director of Eternity Global Technology,

Artificial intelligence (AI) is rapidly transforming the digital marketing landscape. From automating repetitive tasks to developing personalized customer experiences, AI provides marketers new and innovative ways to reach their target audiences.

According to Mr. Brijesh, Director of Eternity Global Technology, AI rapidly changes our lives and work. In the 21st century, AI significantly impacts digital marketing as businesses increasingly use AI-powered tools and technologies to reach their target audiences more effectively. However, while AI can be a powerful tool for digital marketers, it is essential to be aware of the potential risks and challenges associated with its use. For example, AI can be biased, leading to unfair or inaccurate results. Additionally, AI can be complex and challenging to understand, making it difficult for marketers to use it effectively. This article will discuss the pros and cons of using AI in digital marketing.

 Here are some of the pros of using AI in digital marketing:

•    Increased efficiency: AI can automate many of the time-consuming tasks involved in digital marketing, such as data analysis, campaign management, and reporting. This frees up marketers’ time to focus on more strategic activities.
•          Improved personalization: AI can collect and analyze vast amounts of customer data, which can then be used to create personalized marketing messages and experiences. This can help marketers build stronger customer relationships and boost conversion rates.
•          Enhanced decision-making: AI can analyze data and identify patterns and trends that would be difficult for humans to detect. This information can then be used to make more informed marketing decisions, such as which channels to use, which creative to use, and which offers to make.
•          Cost savings: AI can help marketers save money by automating tasks and making more efficient use of their data.

However, there are also some potential cons to using AI in digital marketing:

•          Data privacy concerns: AI relies on data to train and operate, which raises concerns about data privacy and security. Marketers need to be careful about how they collect and use data, and they need to make sure that they comply with all applicable laws and regulations.
•          Bias: AI algorithms can be biased, leading to unfair or inaccurate results. Marketers need to be aware of this potential bias and take steps to mitigate it.
•          Complexity: AI can be complex and challenging to understand, making it difficult for marketers to use it effectively. Marketers need to invest in training and education to get the most out of AI.
•          Job displacement: AI can potentially displace some marketing jobs as machines can automate more tasks. Marketers must be prepared for this possibility and upskill themselves to stay relevant in the digital age.

Conclusion

To sum up, AI has the potential to revolutionize digital marketing. However, before using it, marketers need to be aware of the potential risks and challenges. By carefully considering the pros and cons, marketers can make informed decisions about using AI to achieve their marketing goals.

Mumbai, India, 30th August 2023- Torque Pharmaceuticals – a leading name in the pharmaceutical industry, has named DENTSU CREATIVE PR as its public relations agency. The account was won following a multi-agency pitch and will be serviced from the agency’s Gurugram office.

As per the mandate, DENTSU CREATIVE PR will leverage its extensive expertise to steer the brand’s communication strategy and oversee media relations. With a wealth of experience in the healthcare and pharmaceutical domains, the agency is poised to harness its proficiency to enhance the brand’s visibility & market presence and cultivate a meaningful connection with the target audience.

Aligned with Torque Pharmaceuticals’ exceptional journey as one of the fastest-growing entities in the pharmaceutical realm, this collaboration is positioned to further fortify the brand’s standing within the industry.

It is pertinent to note here that Torque Pharmaceuticals is recognized for delivering healthcare solutions of unparalleled quality. The brand’s ongoing commitment to pioneering innovation in the field of affordable medicines is a demonstration of its firm pursuit of excellence.

A.I.S Bedi, Managing Director, Torque Pharmaceuticals said, “We are elated to welcome DENTSU CREATIVE PR to our fold. Their strategic acumen and expertise in the pharmaceutical, health and FMCG space promise to substantially enhance our market positioning.”

Mandeep Singh, Executive Director, Torque Pharmaceuticals added, “We are looking forward to working on innovative and ingenious concepts that will amplify our engagement with stakeholders, effectively conveying our mission to improve the quality of life, in conjunction with our PR agency.”

Sanjeev Anand, President, DENTSU CREATIVE PR commented, “At DENTSU CREATIVE, we are driven by our strong commitment to infuse supreme creativity and innovation into every aspect of our partnerships. This synergy fuels our ambition to formulate strategies that not only achieve immediate objectives but also cultivate lasting connections. As we embark on this exciting chapter alongside Torque Pharmaceuticals, we are poised to set a new standard of collaboration that stands as a testament to creativity, innovation, and the pursuit of shared success.”

India – Scoot, the low-cost subsidiary of Singapore Airlines (SIA), today announced discounted fares to Singapore by offering a special five-day sale from prices as low as ₹6,300*, allowing customers the opportunity to enjoy a quick holiday getaway.

The sale is available from August 28 to September 01, 2023. Customers from Amritsar can enjoy discounted fares for travel dates starting from September 13 to November 12, 2023, while travellers from Coimbatore, Thiruvananthapuram, Tiruchirappalli, and Vishakhapatnam will be able to enjoy discounted fares for travel dates starting from now until November 12, 2023 and from November 22 until December 14, 2023.

Embark on an adventure to the heart of Asia’s vibrant jewel, Singapore! From dazzling nightlife to world-class attractions, customers can get to enjoy a variety of entertainment that caters to every traveler. Experience the magic of the Singapore Flyer, Marina Bay Sands, and other iconic landmarks. At Scoot, we aim to make travelling accessible, connecting our customers to different cultures and experiences.

Customers can continue to look forward to tailoring their flight experience to their own preferences with Scoot’s unique cabin classes and choice of additional baggage, meals and amenities at great value. Opt for an upgraded experience on ScootPlus when travelling from Amritstar, with complimentary 30kg check-in baggage allowance, wider and more comfortable leather seats, 15kg of cabin baggage allowance, a choice of meal and beverage, complimentary Wi-Fi access and more.

The one-way base fares to Singapore are as follows:

*One way, taxes included. Terms and travel periods apply.

Gurugram: Thousands of promising players in India are not able to move forward due to economic challenges and lack of proper guidance. Sensing the gravity of this situation, many non-governmental organizations have come forward and provided all facilities to the needy and talented players to make them capable of becoming achievers for the country. Similarly, M3M Foundation also joined this noble cause, paving the way for many sports persons through its annual ‘Lakshya’ program to enable them to glorify the nation by dint of their performance on international grounds.

Today, on the occasion of National Sports Day, the M3M Foundation congratulates and expresses gratitude to all its talented players. There are many athletes who have been helped by the Foundation to fend off social and economic challenges. Also, the M3M Foundation extends help to the players who face physical challenges and grooms them to soar.

Let us have a glance of the heroic journey of some of the brave players who have made India proud by their stellar performance, and will be representing the country once again in the Asian Games to be held this year.

Saraswati: 15-year-old Saraswati of Padheni village, Tauru Block, Nuh District, who is intellectually challenged, hit the headlines by winning the gold medal for the country in the 500-meter roller skating at the Special Olympics World Games held this year in June at Berlin, Germany. On her return from Germany, Saraswati was felicitated along with all the players in the Parliament House. People of her village took out a rally in her honor with enthusiasm and verve. Such ‘Lakshya’ scholars of M3M Foundation have always made India proud.

Pooja Yadav: 34-year-old Pooja, resident of Tauru, is an embodiment of courage. In her childhood she had fallen in the well and her spine got injured. She was confined to a wheelchair forever. “Which made her dismal. But some of her friends encouraged her, that rekindled her dream. As she was reeling under financial distress, M3M Foundation ignited Pooja’s passion and provided her with good diet, excellent training, high-end sports equipment, and all kinds of financial support for every competition under the ‘Lakshya’ scholarship programme. Pooja brought laurels to India by winning a bronze medal in the World Para Athletics Championships held in Paris in July this year and secured a seat for the country to represent in the Asian Games, China. In August, 2023, Pooja won gold medals in both Javelin and Discus events held in Paramoravia Zlin Cup Tournament in Czech Republic.

Sakshi Kasana: In the similar vein, Sakshi of Faridabad also brought glories to India by winning gold and silver medals for the country at the World Para Athletics Championships held in Paris. Notably, Lakshya scholar Sakshi will also represent India in the Asian Games.

Pranav Soorma: Lakshya scholar Pranav Soorma also won gold in Asian Para Games 2018 and silver in World Para Athletics Championship 2019. At the same time, performing better in the World Para Athletics Championship held in Paris this year, he is ready to bring another medal to India in the Asian Games to be held in China this year.

Manjeet Vats: The famous saying “Hope is being able to see that there is light despite all of the darkness.” fairly characterizes Lakshya scholar Manjeet Vats who never learned to lose any battle. His strong mind has always earned him success. Manjeet started playing pole vault from his childhood. He was disheartened after losing his eyesight in an accident, but he never lost his spirit of winning in his life. He never gave up, and started working hard in javelin throw. Resultantly, Manjeet has made India proud on international arenas on several occasions. He seems confident enough to do well for India in the Asian Games.

Apart from para-athletes, the M3M Foundation is also committed to encouraging many promising and economically weaker sportspersons. The list of promising players is long, including Junaid Khan, who has made a backbreaking effort to clinch a medal in the event walking race. Salman, who will represent India in the rowing; and Narendra Bhadana, who recently performed well in the wrestling under-17 category competition in Istanbul. Shatarunjay, from Ranchi, Jharkhand, who grabbed the top ranking in the State Ranking Table Tennis Championship the under-19 category held recently.

‘Lakshya’ scholar Deepshikha Singh, who hails from Noida, won a silver medal in the Women’s Singles Badminton Championship of Maldives International Series. In 10m Rifle Shooting, Bhavya Gera performed well and ‘Lakshya’ scholar Chetan Sharma made it to the Junior National Hockey team.

Dr. Payal Kanodia, Chairperson & Trustee M3M Foundation said, “On behalf of M3M Foundation, I salute all the sportspersons on the occasion of National Sports Day, who have made the country proud. M3M Foundation will always be committed to paving the way for dedicated sportspersons.”

New Delhi, 30th August, 2023: ASUS India, a Taiwanese technology giant, becomes the No. 2 consumer notebook company in India for the 2 consecutive quarters and has been recognized as the No. 2 Company in the entire Consumer PC for the first time (including DT/AIO). As per IDC’s Worldwide Personal Computing Devices Tracker, 2Q23 release, in consumer notebook category, ASUS has secured an 18.2% market share based on unit shipment and registered a 26% (QoQ) growth in Q2 2023 (Apr-Jun) as compared to Q1 2023 (Jan-Mar). ASUS had performed 18 percentage points better than the overall market, as ASUS witnessed a flat graph (-0.6%), while the market declined by 18% (Q2 23 Vs Q2 22).

2023 has been a milestone for ASUS, the company has surpassed the latest innovations across segments by launching some of the iconic & stellar products in Consumer Notebook and Gaming segments. From ThinCredible to PlayAllYourGames have been some of the notable product launch campaigns that have gained wide popularity among the masses recently.

With this growth trajectory, ASUS has been one of the strong leaders in the gaming segment as well and is addressing the latest needs of customers with the innovative ROG laptop series.

Commenting on the achievement Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, ASUS India, said, “We are thrilled to capture the No. 2 position in the consumer notebook category in India for the two consecutive quarters. It would not have been possible without the team’s efforts; each member has contributed to this benchmark and helped us remain consistent with our business growth. With this recognition, we are dedicatedly working towards our mission and hoping to capture the No.1 position in the upcoming quarters.”

ASUS laptops feature purposeful innovations designed to enhance the user experience while also reducing their environmental impact, creating a more sustainable future for everyone. In 2023, over 90% of ASUS consumer laptops are meeting EPEAT and ENERGY STAR® 8.0 standards, showcasing the brand’s commitment to delivering more on sustainability.

Gurugram – 30th August 2023|| Reach Group, a pioneering name in the real estate sector, hosted a spectacular partners meeting on August 24th, 2023, at the prestigious Airia Mall by Reach Group and Lakeshore. Over 200 notable leasing partners came together at the event to celebrate the collective accomplishments and milestones achieved through successful collaborations with Reach Group. The participants showed great enthusiasm for the occasion.

The partners met at Airia Mall by Reach Group and Lakeshore was an evening filled with excitement, celebration, and camaraderie. Leasing partners from diverse segments of the industry gathered to share their accomplishments and recognize the exceptional projects that have come to fruition as a result of their synergistic efforts with Reach Group. The event underscored Reach’s commitment to fostering, lasting partnerships that not only contribute to business growth but would also enrich the industry as a whole.

The presence of Reach Group’s senior management at the event added a touch of prestige and significance. From visionary architects to seasoned project managers, the event offered leasing partners an exclusive opportunity to interact directly with the masterminds behind Reach’s remarkable projects. This unique interaction facilitated a deeper understanding of the innovative strategies and meticulous planning that go into creating contemporary, state-of-the-art developments.

Ms. Nandini Tanjea, Vice President, Reach Group said, “Our ethos revolves around pioneering new-age modern projects that seamlessly blend innovation with experience. The Partners Meet demonstrates our dedication to building a collaborative ecosystem that has supported us in achieving our vision. Our philosophy is to design spaces that not only meet the needs of contemporary businesses but also encourage a shared sense of community and engagement.”

The event served as a platform for leasing partners to engage in strategic conversations with prominent industry facilitators. This event not only celebrated the achievements of Reach Group as a cohesive team but also served as a heartfelt expression of gratitude towards our invaluable partners. Their unwavering support has played an instrumental role in helping us achieve this significant milestone, and for that, we extend our heartfelt thanks. The event witnessed enthusiastic participation, emphasizing the strong collaborative spirit that drives us. The event was a valuable opportunity to discuss our work with our partners, fostering a shared vision for growth.

As the evening unfolded, it became evident that the partner’s meet store was not just a celebration but a reflection of Reach Group’s core values. It highlighted the company’s dedication to creating projects that transcend traditional boundaries and redefine the way people experience urban living.

By Dr. J V Srinivas, Lead Consultant – Orthopedics & Joint Surgery, Aster RV Hospital

Exercise is one of the best ways of living an overall healthy life. From strengthening muscles to reducing the risk of heart disease, exercise is the most doctor-advised formula for good health. For people with arthritis, stiff muscles and joint pain may make exercise a difficult concept, but it is also a highly beneficial tool in the treatment process.

As per the CDC, adults with arthritis should aim for at least 150 minutes a week of moderate-intensity activity such as brisk walking or 75 minutes a week of vigorous-intensity aerobic activity, like cycling at 10 mph or faster, or an equivalent combination.1

There can be numerous types of joint pain such as pain in the elbow joint, knee joint, hip, limbs, or more. Always consult the best orthopedic doctor in Bangalore before starting any exercise regime to ensure it is right for you.

Importance of Exercise in Arthritis Management

Low-impact activities such as walking, swimming, and cycling help increase joint flexibility, improve lubrication around the joints, and release endorphins, which are natural pain relievers. Regular physical activity helps strengthen and loosen the stiff muscles around the joints, a common arthritis complaint. Strengthening the surrounding muscle helps relieve pressure on the joint reducing pain and inflammation.

Exercise helps keep your weight in check. Obesity or extra weight further stresses the joints leading to worse arthritis symptoms. Aerobic exercises like brisk walking or swimming can reduce fat, improve cardiovascular health, and assist in maintaining a healthy weight. Combining these factors with a healthy diet can further yield results. Arthritis often causes joint pain due to stiffness. This can be particularly painful in the morning or after long periods of sitting. Incorporating a gentle stretching routine as part of your exercise such as yoga and other stretches can help relieve the stiffness and improve joint flexibility and mobility.

Chronic pain associated with arthritis can be upsetting leading to increased levels of stress, anxiety or even depression in people. The release of endorphins through exercise and increased movement can help improve your mood and boost happy hormones in the body thus supporting your mental well-being as well.

Recommended Exercises for Arthritis

Certain forms of exercise may be best avoided for people with arthritis such as high-intensity or jumping exercises. Be sure that you consult a doctor to know which form of exercise will help you the most. In general, some of the best exercises for joint pain include:

• Stretching exercises such as yoga and tai chi gently ease stiff muscles without adding any external stressors. These also help improve the range of motion which is often compromised due to stiffness
• Aerobic exercises boost cardiac health, maintain weight, and improve circulation. These include walking, jogging, and swimming etc. For absolute beginners, water aerobics may be a great solution as it is far gentler on the joints
• Strength training with the help of light weights or resistance bands helps strengthen the muscles
• Increased movement in daily activities such as climbing stairs, walking for a few minutes for every hour you sit, and more

Care Tips When Starting Out

When starting a new exercise, it is important to care for your joints and not push them too hard or too fast. Your healthcare provider will be able to customise an exercise regime for you based on the type of joint pain and your current mobility levels. Here are some tips to help you:

• Minimise stress on your joints by sticking to gentle low-impact exercises
• Start with smaller routines that are easier to follow and build up the length and intensity gradually with time
• Always do a warm-up before beginning your workout to lubricate your joints and muscles
• Don’t push through the pain. Instead, shift to an easier exercise and speak to your doctor about adjusting your routine
• Use heat and cold packs before and after your workout to support your muscles and help you recover
• Adjust your movement to your current range of motion. As you continue with your exercises you will be able to increase your mobility
• Join an exercise program for people with arthritis that can customise a plan for you and offer timely guidance

New Delhi, 30th August 2023 Nido Home Finance Limited (formerly known as Edelweiss Housing Finance Limited) (“Nido”/”Company”) announced the public issue of NCDs of face value ₹1000 each, amounting to ₹ 750 million (“Base Issue Size”), with a green shoe option of up to ₹ 750 million aggregating to ₹ 1500 million.

There are ten series of NCDs carrying fixed coupons and having a tenure of 24 months, 36 months, 60 months, and 120 months with annual, monthly, and cumulative interest options. Effective yield for NCDs ranges from 8.94% p.a. to 10.46% p.a.

The Issue is scheduled to open on Wednesday, August 30, 2023 and close on Tuesday, September 12, 2023**

At least 75% of the funds raised through this Issue will be used for the purpose of onward lending, financing and repayment /prepayment of interest and principal of existing borrowings of the Company. The balance is proposed to be utilized for general corporate purposes, subject to such utilization not exceeding 25% of the amount raised in the Issue, in compliance with the Securities and Exchange Board of India (Issue and Listing of Non-Convertible Securities) Regulations, 2021, as amended from time to time (“SEBI NCS Regulations”).

The additional incentive will be a maximum of 0.20% p.a. for all Category of Investors in the proposed Issue who are also holders of NCD(s)/Bond(s) previously issued by our Company and/ or ECL Finance Limited, Edelweiss Financial Services Limited, Edelweiss Retail Finance Limited as the case may be, and/or are equity shareholder(s) of the Edelweiss Financial Services Limited as the case may be, on the deemed date of allotment.

The NCDs proposed to be issued under this Issue have been rated “AA-/Negative” by CRISIL and “A+/Stable” by ICRA.

Trust Investment Advisors Private Limited, Nuvama Wealth Management Limited (formerly known as Edelweiss Securities Limited), and Tipsons Consultancy Services Private Limited are the Lead Managers of this NCD issue. The Issue opens on Wednesday, August 30, 2023, and closes on Tuesday, September 12, 2023, with an option of early closure**. The NCDs will be listed on BSE Limited to provide liquidity to the investors.

Noida,30th August 2023: Best Power Equipment India Private Limited (BPE), a leading Indian manufacturer of end-to-end strategic power solutions, announced its successful participation in the prestigious India Med Expo- 2023 that was held from August 25th to 27th, 2023, at the India Expo Centre, Greater Noida, Delhi NCR.

BPE presented an array of its cutting-edge power products throughout the three-day event. The company’s specialists at the expo provided customers with a glimpse into the wide spectrum of solutions available from BPE, assisting them in discovering the most suitable UPS solution for their distinct needs.

“We were delighted to be a part of India Med Expo-2023. The event provided an excellent platform to demonstrate the exceptional quality and excellence of our products. India is known as the ‘Pharmacy of the World’, and is poised to be the global leader. The Make in India program has further given the industry the necessary boost to grow exponentially. The round-the-clock functioning of the industry requires an uninterrupted power supply. BPE, with this array of power UPS solutions, is future-ready to support the growth of the industry,” said Mr. Sushil Virmani, Managing Director, BPE.

Mr. Virmani continued, “Through this exhibition, BPE engaged and connected with customers seeking reliable UPS solutions for their organizations. The exhibition gave BPE the platform to connect with potential customers and showcase a wide array of power solutions that benefit organizations of all magnitudes.”

Boasting more than two decades of expertise, BPE has emerged as a premier supplier of high-quality UPS solutions. BPE has effectively provided dependable power remedies to various OEMs, government entities, healthcare, BFSI, and DC segments. BPE’s UPS systems are meticulously designed and produced within India, ensuring seamless round-the-clock operation for diverse loads under Indian power conditions. These systems incorporate input power factor correction, complete digital monitoring and control, as well as international certifications.

Mr. Virmani further emphasized, “We firmly believe in the slogan, “Power is ON,” and our tailor-made solutions cater to the uninterrupted power supply needed for the continuous growth of the industry which is at the cusp of exponential growth.”

India Med Expo is a prominent platform that focuses on the growing Indian healthcare market and provides a platform to showcase best-in-class innovations in the medical, surgical, hospital and diagnostics industries. Organized by S D Medical Exposition, a unit of S D Promo Media Pvt Ltd, the India Med Expo has been hosting exhibitions and conferences in India for the last 15 years to bring together healthcare leaders and professionals from a variety of disciplines.

BPE’s participation in the expo reaffirmed the organization’s commitment to providing cutting-edge, sustainable power solutions to its valued customers. Their presence served as a testimony to BPE’s dedication to supporting businesses’ growth, thereby contributing to the Indian medical industry’s growth.

Bangalore, 30th August 2023: Justdial, a leading local search engine, is thrilled to announce its recent partnership agreement with the Bihar State Khadi & Village Industries Board (KVIB). The collaboration aims to bring digital transformation to the Khadi businesses and products registered with the Bihar State KVIB. The official agreement, formalized on July 7th, 2023, stands as a momentous stride towards fortifying the digital footprint of khadi enterprises aligned with the board’s mission.

Under this strategic partnership, Justdial will play a crucial role in digitising and enhancing the online visibility of khadi businesses associated with the Bihar State Khadi & Village Industries Board. Leveraging its technological expertise and extensive network, Justdial will empower these businesses to establish a robust digital presence and connect with a wider audience.

On this collaboration, KVIB Spokesperson said – “Our partnership with Justdial is a pivotal move towards digitally uplifting businesses selling Khadi and indigenous products in Bihar. This collaboration amplifies our efforts to blend traditional industries with modern solutions, enabling our khadi enterprises to thrive in the digital age.”

The Bihar State Khadi & Village Industries Board will actively collaborate with the registered khadi businesses, facilitating the sharing of relevant information with Justdial. This cooperative effort is expected to amplify the digital reach of these businesses, enabling them to showcase their products and offerings to a larger customer base.

Commenting on the association Shwetank Dixit, Chief Growth Officer, Justdial said, “We are happy to announce our partnership with the Bihar State Khadi & Village Industries Board in this transformative journey towards digitalisation. This alliance is testimony of our commitment to support local businesses and foster their growth through the power of digitisation.”

The collaboration between Justdial and the Bihar State KVIB highlights the shared vision of both entities to promote traditional Indian industries while embracing modern digital solutions. Additionally, the partnership underscores Justdial’s dedication to delivering value to local businesses by providing them with tools and platforms to thrive in the digital age.