Archives August 2023

Mumbai, 10th August 2023 In a collaboration, Zee Studios and Meta, have come together to co-create the ‘Reel Wala Trailer’ (#ReelWalaTrailer) for the highly anticipated film, Gadar 2. This marks a new era of entertainment, as two major powerhouses joined hands to redefine the way trailers are presented to audiences.

Meta and Zee Studios, in association with White Rivers Media, launched Gadar 2’s ‘Reel Wala Trailer’ (#ReelWalaTrailer) on July 26th, 2023. This immersive experience brings in a new era in movie promotions and also redefines the way trailers are and will be released in Indian cinema.

The next morning, Bollywood icon Sunny Deol, the lead actor of Gadar 2, paid a visit to Meta’s headquarters in Mumbai, India for a live interview. This engagement was not only a joyful moment for the fans, but it was also a historic moment, as it signified the merger of an iconic star with the latest social technological advances.

During the live interview, Sunny Deol candidly answered questions asked by fans, who were given the opportunity to participate virtually through Instagram. This interaction broke barriers between the real and virtual worlds, setting an inspiring precedent for future engagements between celebrities and their fans.

Shrenik Gandhi, Co-Founder & Chief Executive Officer, White Rivers Media said, “Working on the ‘Reel Wala Trailer’ (#ReelWalaTrailer) for Gadar 2 with Zee Studios and Meta has been an absolute delight. Our journey with Zee Studios has been one of growth and innovation. We are determined to explore more creative advancements in the entertainment industry, providing audiences with unforgettable experiences.”

“One of our core goals is to make ‘Gadar 2’ an exciting proposition for the audiences who weren’t even born when the first part was released in 2001. By partnering with Meta with the help of White Rivers Media, we have pioneered an exceptional cinematic journey, unlike anything seen before in the industry. We take immense pride in being the first to embrace this ‘Reel Wala Trailer’ (#ReelWalaTrailer) format as Instagram Reels are something that is the most viewed content format, which is why it was the right route to take,” said Neeraj Joshi, Marketing Head, Zee Studios.

“Considering the way young people are creating and consuming Reels, and the way it sparks cultural trends, a movie trailer built for Reels is an exciting proposition. Congrats to Zee Studios for setting this precedent and we’re glad to have partnered with them for it.” said, Paras Sharma, Director and Head of Content and Community Partnerships, Facebook India (Meta).

“We created an experience for our audiences, and I was incredibly happy with it. I was eager to see how our fans would react to this. This collaboration was truly a memorable one,” said Sunny Deol, Actor.

In conclusion, it is an industry-defining trend started by Zee Studios, which is a leading film production and distribution powerhouse in the Indian entertainment industry. With an unwavering commitment to storytelling excellence, they have consistently delivered critically acclaimed and commercially successful films. As they continue their journey of innovation, Zee Studios promises to bring more exciting and immersive cinematic experiences to captivate audiences everywhere.

Gadar 2 is set to release in cinemas on 11th August 2023. The film stars Sunny Deol, Ameesha Patel, and Utkarsh Sharma and is directed by Anil Sharma.

The advertising media landscape has been evolving with time and so are brand strategies. In the present day and age, Digital Out-of-Home (OOH) billboards continue to maintain their significance and effectiveness in capturing the attention of audiences toward a new launch/ campaign in the economy.

While Sourabh Raaj Jain and the comeback of DNA have started to become the talk of the town, the large, visually compelling DOOH displays announcing its grand comeback, will play a crucial role in modern advertising campaigns. Zee News, one of the leading news channels of India, partnered with RoshanSpace to unleash the unique potential of increased awareness among large masses taking into consideration the unique potential and relevance of news reported on Zee News-DNA from Monday to Friday at 9 pm.

It has been observed that DOOHs include a slow-motion video, fade transition, glowing lights, and vibrant font allows the audience to learn more about service/ product/ campaigns within a short period of time. Taking into consideration the fact that DOOH ensures increasing traction through a performance medium and has been appealing in many ways, Zee News stepped ahead and displayed 20 digital billboards across 4.7 kms of Western Express Highway, Mumbai.

Highlighting the marketing strategy, Mr. Anindya Khare, Marketing Head of Zee Media Corporation Limited, further highlighted, “In the realm of brand building, change is a constant. We believe in exploring new avenues for maximum audience engagement. Billboards encountered in daily routines, especially to offices and way back home on Western Express Highway, create non-intrusive brand recall. With DOOH, Zee News aims to raise awareness about ‘DNA’ using captivating graphics. Our goal is to foster positive perception and attract a larger audience to the show.”

Mr. Junaid Shaikh, Managing Director, RoshanSpace, said “We are fortunate to partner with Zee News. DOOH entails more than visibility; it’s about strategic placement, engagement and stronger recall. ProDigi is the longest DOOH network on W.E.H. Our aim is to strategically position DOOH ads in high-traffic zones, reaching our target demographic where they naturally encounter them. The non-intrusive aspect of DOOH ensures seamless brand recall for Zee News-DNA, fostering a positive visual experience and inspiring a broader viewership.”

The Zee News-DNA News show has been able to achieve a remarkable incremental audience in the past week, with Sourabh Raaj Jain being the news host. This data reaffirms our strategic approach to delivering content that resonates with a wide spectrum of viewers across multiple platforms.

Delhi-NCR is about to witness a remarkable convergence of creativity, entrepreneurship, and festive jubilation as the NewAgeMompreneurs (NAM) community proudly presents ‘Rakhi Edit 2023.’

We extend a cordial invitation to you to join us on this momentous occasion, which will take place on 11th August, 2023, at the illustrious DSOI, Dhaula Kuan Club, from 10 am to 7:30 pm.

🌟 Empowering Mom-led Entrepreneurs 🌟

NAM, a thriving community dedicated to nurturing mom-led entrepreneurs, has successfully supported countless ventures on their journey from hyperlocal to global prominence. As we believe in the power of collaboration, this event will serve as a platform for these talented mompreneurs to showcase their creativity and drive for success.

🎊 A Grand Celebration for All 🎊

‘Rakhi Edit 2023’ promises to be an extravagant affair, embracing the diversity of Delhi-NCR’s social fabric. With an expected footfall of over 1000+ visitors and an impressive array of 82 stalls, this annual extravaganza will captivate people from all walks of life, uniting them in the spirit of celebration.

🛍️ Shop & Discover 🛍️

Indulge in a delightful shopping spree featuring an enchanting assortment of mom-led brands. From apparel, fashion wear, and lifestyle accessories to jewelry, food & bakery delights, handmade treasures, kids’ products, rakhi & gifting essentials, toys, home decor, wellness, and skincare delights – the ‘Rakhi Edit’ will offer something extraordinary for everyone’s taste.

💰 Pocket-Friendly Pleasures 💰

We take immense pleasure in offering an enriching shopping experience to all visitors, ensuring that our pocket-friendly prices make every purchase a joyous occasion. As a special treat, enticing prizes and goody bags will await lucky guests, adding an extra sparkle to their Rakhi Edit experience.

🧸 A Haven for Little Ones 🧸

Acknowledging the daily challenges moms face, founder Ankita Gupta has thoughtfully curated a small soft play area for kids aged 0-6 years. Here, the little ones can revel in safe and joyous moments while their moms explore networking opportunities, shop, or display their stalls.

🤝 Cultivating Meaningful Partnerships 🤝

This year, NAM has set its sights on inviting and collaborating with esteemed corporate houses and HR heads. Together, we aim to present the products and services offered by mom and women-led brands during the Rakhi Edit season 4. This endeavor aims to foster meaningful connections and pave the way for future business opportunities.

🌈 Love and Passion on Display 🌈

The resounding success of the previous three seasons has only fueled our excitement for the upcoming #RakhiEdit2023. Witness the strength and network of mom enterprises as they leave us all awestruck with their stunning creations, made with boundless love and passion.

📅 Save the Date 📅

Date: 11th August 2023 (Friday)
Time: 10 am to 7:30 pm
Venue: DSOI, Dhaula Kuan Club

As esteemed members of the media, your presence at Rakhi Edit 2023 would be greatly appreciated. Capture the essence of mompreneurs and celebrate the joys of this festive season with us.

10th August 2023, Mumbai: To foster a love for outdoor activities and sneak in some exercise while having fun as a family, JBCN International School recently partnered with The Tridhaatu Monsoon 10K Run, Chembur. The JBCN 1 Mile Walk was organized for parents and children, making it an excellent way to promote overall health and well-being while indulging in the beauty of the rains which is refreshing and rejuvenating.

For the event, JBCN International School partnered with Sports United, which focuses on delivering unique experiences at sporting events, mainly organizing marathons and creating high-value experiences for all participants. Sports United’s flagship event, The Tridhaatu Monsoon 10K Run, Chembur, is one of the biggest and most popular 10K run in Mumbai, held annually during the Monsoon season since 2015. This edition witnessed over 1200 registrations across the 10K run and 1 Mile Walk.

Mr Kunal Dalal, Managing Director of JBCN Education, quotes, “The community’s enthusiastic response for the Tridhaatu Monsoon 10k Run, Chembur, filled us with delight. We witnessed over 500 participants across the JBCN 1 Mile Walk. At JBCN, we hold a strong belief in the importance of physical activities, as they play a vital role in reinforcing mental strength and the spirit of sportsmanship in our lives.”

Exercises like walking or running are therapeutic activities that reduce stress, boost creativity and improve attention span in children and grown-ups alike. Participating in running events emphasizes the spirit of teamwork, cooperation, and sportsmanship. It highlights the importance of setting and achieving personal milestones which boosts confidence. The JBCN 1 Mile Walk event raised awareness about the benefits of practicing physical fitness as a family and promoted bonding.

Gurugram, 10th August 2023: DLF CyberHub, one of Gurugram’s leading retail destinations, always places innovation at its helm. The First Google Chromebook Townhouse is another testament to its vision, bringing in an exhilarating and immersive experience to the people of Gurugram.

Since having launched in April, this revolutionary concept has been redefining the way users experience the numerous innovations on ChromeOS. Visitors are also getting an exclusive look at the diverse portfolio of Chromebooks offered by the manufacturing partners, combining speed, simplicity, and security.

The Google Chromebook Townhouse aims at providing a unique and interactive experience for technology enthusiasts, professionals, and students alike. The setup will be open till March next year.

The Townhouse is slowly becoming a crowd favorite at DLF CyberHub as visitors explore the wide range of powerful and easy-to-use devices for their diverse needs through hands-on demonstrations and personalized guidance from expert staff. In addition to learning more about the devices, they can also engage in several fun activities, including gaming and various educational workshops.

Commenting on the opening of the Google Chromebook Townhouse, Mr. Muckth Dograa, Vice President & Cluster Retail, DLF Malls said, “We are thrilled to collaborate with Google to present the Google Chromebook Townhouse to our patrons. As a first-of-its-kind initiative, this exclusive zone aims to provide our visitors with an unparalleled experience, furthering DLF CyberHub’s vision of bringing invigorating experiences to our customers to enhance their retail experiences.”

Mumbai, 10th August 2023: Amazon miniTV – Amazon’s free streaming service, recently released a young adult drama – Half CA. The show has won accolades for its portrayal of students preparing to become Chartered Accountants and the numerous hardships that they go through. There’s an adage, every great dream begins with a dreamer and Half CA beautifully chronicles their journey from the beginning to the finals of the CA exams. The plot revolves around two individuals and their attempt to clear the CA exam, simultaneously highlighting anxiety, tough choices, sacrifices, and disappointments faced by these characters during their journey. It features Gyanendra Tripathi, Prit Kamani, Anmol Kajani, and Rohan Joshi in pivotal roles.

Sharing about her experience working with Gyanendra Tripathi, Ahsaas said, “He always gives his 100% in every scene he does, and if he feels it’s not up to the mark, he keeps reworking on it unless he is completely satisfied. He is very hardworking that way. He is the first co-actor who wished me good luck before a shot. We gave each other a high-five and hugged before the first shot which really motivated me to perform even better. It was our first scene together and I genuinely enjoyed working with him.”

She further added about her experience working with Prit Kamani, “Prit is a buddy! We have worked together before and he has always been very caring and loving towards me which I absolutely adore. His improvisations are always on point and it’s always fun to work with him.”

To be the most premium residential project located just 2-minutes away from Har ki Pauri

Haridwar: ETH Infra, one of the leading real estate developers in Uttarakhand, announces the launch of “Haridwar One”, a semi-furnished premium residential project located just 2-minutes away from Har Ki Pauri in Haridwar. The project is spread across 1.25 acres of land and offers a picturesque view of Har Ki Pauri and Himalayan Mountain ranges in the heart of Haridwar along with world-class lifestyle, unparalleled connectivity, conveniences, and comforts. With several towers, the project offers a total 116 units of 1, 2 and 3 BHK apartments. In terms of price, these apartments range between INR 44 lakhs to INR 1.15 Cr.

Haridwar One is going to be the fifth project by ETH Infra in Haridwar. ETH Infra has already delivered several other projects including the popular project Emerald Riviera, an ultra-premium residential project in Haridwar. These projects have been approved by the Real Estate Regulatory Authority (RERA), ensuring transparency, accountability, and adherence to timelines.

Speaking on the occasion, Mr. Rajesh Saini, Managing Director, ETH Infra, said, “After the overwhelming response that we received for Emerald Riviera, we are delighted to present Haridwar One, an extraordinary residential project that brings together the spiritual aura of Haridwar and the comforts of modern living. Haridwar One is going to be one of the tallest buildings in the city and an iconic landmark that is just 2 minutes away from Har ki Pauri. We will complete the construction of Haridwar One and deliver the project by August 2025.

Haridwar is already one of the most sought-after destinations for holiday home and second home investment. With its prime location and architectural innovations, we are sure that Haridwar One will further redefine the concept of second home investment in Haridwar and Uttarakhand.” Mr. Saini further added.

About ETH Infra:

ETH Infra is one of the leading real estate developers in Uttarakhand and has created its own space in the development and delivery of Holiday Homes and Second Homes in Uttarakhand. Headquartered in Delhi, the company has already delivered more than 6 lakhs sq ft area in different parts of Rajasthan and Uttarakhand in the last 10 years. It aims at taking Haridwar to other heights in the destination real estate sector and convert it as the most preferred location for the investors from across India. ETH Infra is committed to innovation, quality, and customer satisfaction, and takes pride in creating spaces that resonate with the aspirations of modern homebuyers.

Mumbai, 09 Aug 2023 – Chingari, the world’s leading short video app and Zee Studios, a renowned entertainment company, announced an exciting collaboration to promote the highly anticipated film “Gadar 2” and bring it closer to the global audience. Zee Studios, headquartered in Mumbai, is known for its exceptional expertise in film, streaming, and television content development and production. With a focus on creating influential, story-driven films across various Indian languages, Zee Studios consistently delivers content that is celebrated both domestically and internationally. Their latest venture, “Gadar 2,” is set to hit the cinemas worldwide on 11th August.

As a part of the association with Zee Studios, Ameesha Patel, the talented and celebrated actress, will be going live on the Chingari app, sharing her insights, experiences, and journey related to “Gadar 2” with its users.

Chingari, known for its vibrant community, offers a unique opportunity for fans and movie enthusiasts to connect with Ameesha Patel directly. Users will have the chance to engage with her and gain insights into the making of “Gadar 2” and her role in the film. This live interaction promises an unforgettable experience for fans and followers alike.

We extend our gratitude to Zee Studios and White Rivers Media for their trust in our digital marketing capabilities. This collaboration marks the beginning of a long-term relationship, where we will continue to support and promote Zee Studios’ future projects and content. Don’t miss this incredible opportunity to be a part of the “Gadar 2” promotion on the Chingari app! Stay tuned for further updates and join us to celebrate the release of this highly anticipated movie on 11th August.

Mitesh Kothari, Co-founder and Chief Creative Officer, of White Rivers Media said, “Teaming up with Zee Studios and Chingari App merged digital creativity and cinematic narrative, expanding the reach and significance of Gadar 2’s marketing campaign.”

About Chingari

Chingari, powered by GARI is the world’s fastest-growing on-chain social app. Chingari has more than 5 million Daily Active Users (DAU) and 40 million Monthly Active Users (MAU). The app has been downloaded more than 175 million times across the Play Store and is amongst the top 20 most downloaded apps worldwide on Google Play.

About Zee Studios

Zee Studios is a leading Indian entertainment company that specializes in film, streaming & television content development & production, as well as film marketing & distribution. It is based in Mumbai, India.

The studio has re-established its focus on films aimed at pairing strong content with powerful performers and developing strong story-driven films across various Indian languages. They are all set to release their next, Gadar 2 which will release in cinemas across the world on 11th August. Zee Studios is consistently creating content that’s being acknowledged at the global level.

About White Rivers Media

White Rivers Media is one of the largest, independent and integrated digital advertising agencies, working with some of the country’s best entertainment, FinTech, FMCG, D2C, Web3 brands, and more. The agency has won more than 500 national and international accolades for its campaigns. The agency is also acknowledged for its ‘Better World Initiative’, a not-for-profit endeavour that uses creativity for social good.
www.whiteriversmedia.com

Kolkata, 09 August, 2023: The vibrant city of Kolkata, is witnessing a remarkable upswing in the demand for used cars, with CARS24, India’s leading AutoTech Company, at the forefront of driving this prominent shift in consumer preferences towards smart automobile ownership. During the first half of 2023, the region experienced an astonishing surge of 93 percent in used car sales compared to the previous year, signifying a significant trend of individuals opting for pre-owned vehicles.

The surge in used car purchases in Kolkata, fueled by CARS24’s efficient and transparent platform, demonstrates a growing awareness among consumers about the benefits of smart automobile ownership, driven by factors such as cost-effectiveness, convenience and improved accessibility. This upward trajectory is a reflection of the changing attitudes towards car ownership and the recognition of the value provided by the pre-owned car market.

Since its entry into Kolkata in November 2018, CARS24 has rapidly expanded its operations and now serves customers in nine cities across the state. This extensive presence has solidified CARS24’s position as the ultimate destination for both car enthusiasts and sellers, bringing about a significant transformation in the pre-owned vehicle transactions landscape.

The automotive sector in Kolkata has witnessed significant growth, thanks to strategic government investments in road infrastructure. Notably, the Ministry’s approval of Rs 812.50 crore for the NH-116B Widening-cum-Strengthening project in West Bengal has further improved connectivity. Moreover, the state government’s Pathashree-Rastashree project to develop 12,000km of roads across 22 districts has contributed to this progress. Amidst these developments, CARS24 has emerged as a trusted and well-established brand in West Bengal’s automotive industry.

“The notable increase in used car sales is a positive indicator of the changing automotive landscape in Kolkata,” said Gajendra Jangid, Co-Founder, CARS24. “Consumers are becoming more discerning in their choices, considering not only affordability but also the long-term value and practicality of owning a used car.”

Recent data from CARS24 has unveiled fascinating insights into the ever-evolving used car market in West Bengal. The data across various cities reveals distinct buying patterns, shedding light on the influence of local demand and customer preferences. In Kolkata, the Maruti Wagon R, Swift, Alto 800, and Hyundai Xcent, Grand i10, Eon emerge as popular choices, showcasing a strong affinity for these models. Meanwhile, in Howrah, the Maruti Swift and Honda Amaze are in high demand, reflecting the city’s unique preferences. As for Siliguri, we see a robust demand for hatchbacks such as WagonR and Swift.

Maruti Suzuki Dominates Kolkata and West Bengal’s Car Market!

In a display of market dominance, Maruti Suzuki continues to solidify its position as the preferred brand in West Bengal, especially in cities like Kolkata, Howrah, and Siliguri. During the first quarter of 2023, Maruti Suzuki secured the highest number of car sales, reaffirming its unrivaled popularity among consumers. Among the various models, the Maruti Suzuki Wagon-R emerged as the top choice, captivating customers with its affordability, practicality, fuel efficiency, and compact size. This exceptional model perfectly aligns with the preferences and requirements of car buyers in West Bengal, further cementing Maruti Suzuki’s road royalty status in the state.

West Bengal’s Car Market Embraces Pragmatism: Practicality Takes the Lead

The automotive landscape in West Bengal is witnessing a significant transformation as car buyers increasingly embrace practicality over luxury. While the Maruti models have been long-standing favorites, customers are now exploring a wider array of options, leading to a surge in demand for vehicles like the Renault Kwid, Honda City, and Volkswagen Polo. These models have captivated the attention of local car buyers, signifying an evolution in their preferences and a departure from conventional choices.

This shift in car preferences reflects the desires of West Bengal buyers, who prioritize practicality and seek vehicles that cater to their daily commuting needs while ensuring comfort and reliability for their families. The changing tides of the car market illustrate a pragmatic approach, where functionality and value take precedence over extravagant features.

SUV steal the show in Kolkata

The SUV trend is sweeping West Bengal, and Kolkata’s car market is at the forefront of this exciting shift. More and more car buyers are embracing the allure of SUVs and Compact SUVs, leading to a significant upswing in demand. Renowned brands like Mahindra, Hyundai, and Maruti are capturing the attention of enthusiasts with their impressive models like the XUV 500, Creta, and S-Cross. Not to be outdone, Ford, Renault, Toyota, MG, Nissan, and Kia are also offering noteworthy contenders in this fiercely competitive market. With such a diverse range of options available, Kolkata’s car market is a haven for dynamic car enthusiasts seeking the perfect SUV to suit their tastes and lifestyles.

Kolkata’s Sedan Mania: From Swift Dzire to Elantra, Demand Soars!

Amidst the blazing SUV trend, Kolkata’s pre-owned car market is witnessing an exhilarating surge in the demand for sedans, captivating car enthusiasts all over the city. While SUVs reign supreme, sedans like the renowned Maruti Swift Dzire are capturing hearts with their unwavering reliability and impressive fuel efficiency, making them a popular choice among discerning buyers. But the allure of sedans doesn’t end there. The Toyota Etios and Hyundai Verna, Aura, and New Elantra are among the top contenders, offering a perfect blend of style, performance, and modern features that elevate the driving experience to new heights.

As the excitement grows, car enthusiasts are exploring other sought-after sedans such as the sophisticated Maruti Ciaz, the elegant Toyota Corolla Altis, the sporty Volkswagen Vento, and the iconic Honda Civic and Honda City.

West Bengal Embraces Car Financing: Zero Down Payment Option Steers Convenience and Flexibility!

Car financing has witnessed a remarkable surge in popularity among car buyers in West Bengal, as an increasing number of individuals opt for this convenient method to purchase their dream vehicles. Adding to the appeal, CARS24 offers a zero down payment option, further simplifying the buying process for customers. Data analysis reveals that salaried professionals dominate the pool of loan applicants, with an average monthly installment (EMI) of ₹11,500 and a preferred financing tenure of 6 years. This growing trend not only provides buyers with greater flexibility but also lightens the payment burden, making car ownership more accessible and manageable.

Owing to the availability of financing options, more millennials are buying a car with a majority of buyers under 35 years old.

CARS24 Transforms Car Sales: Indian Consumers Sell Cars Worth INR 1255 Crores in 90 Days

CARS24’s DriveTime Quarterly Report reveals a remarkable milestone in the Indian car market, with consumers selling cars worth over INR 1255 crores on the platform within a mere 90 days of 2023. This significant figure demonstrates the trust and confidence that Indian car owners have placed in CARS24, highlighting the platform’s compelling offerings. With a strong presence in more than 100 cities across India, CARS24 is playing a pivotal role in reshaping the future of car sales and ownership, as the automotive industry embraces emerging trends and technologies.

CARS24 operates across 9 cities in West Bengal including Asansol, Durgapur, Hooghly, Howrah, Jalpaiguri, Kolkata, Nadia, North 24 Parganas, Siliguri, has made a substantial impact in the region.

BANGALORE, 9th August 2023 – 82Volt, a leading an Electric Vehicle Charging Technology company working with Enterprises, recently announced the appointment of Mr Mohanakrishnan P as Chief Growth Officer. He brings with him an impressive career spanning over 25 years, showcasing expertise in Growth Leadership, Strategic Planning, and Product Management. Prior to joining 82Volt, Mohanakrishnan held a prominent position as the head of Product Management and Growth for Wipro Holmes, an Artificial Intelligence Platform at Wipro and under his adept leadership, the company became a frontrunner in promoting trustworthy AI, emphasizing reliability and enhanced fairness in AI-based decision-making processes.

Mohanakrishnan’s experience extends beyond business success, as he played a pivotal role in establishing India’s first Centre of Excellence for Data Science and AI through a Public-Private Partnership model. He is an alumnus of the prestigious Indian Institute of Management, Ahmedabad, and the Institute of Cost Accountants of India.

Speaking about Mohan, Akshay Sasikumar, CEO of 82Volt, said “We are thrilled to welcome Mohanakrishnan P as our Chief Growth Officer.His efforts aimed at fostering AI capabilities and empowering enterprises with data-driven insights have left a lasting impact on the industry.His addition to the leadership team will bring in wealth of experience of working with policy makers and enterprises, and will help position 82Volt for continued growth and innovation, propelling it to the next level.”

Mr. Balram Nair, the COO at 82Volt, added “Mohan’s impressive track record of delivering transformative programs and leading multi-million dollar enterprise projects will power the next phase for 82Volt.” Balram who in his earlier avatar used to lead The Chennai Angels, added, “The leadership team’s strategic mindset and analytical prowess will immensely help them navigate a rapidly growing EV ecosystem” Balram’s unique blend of financial acumen and start-up expertise helps the team keep an eye on their growth metrics.In his role as Chief Operating Officer, Balram oversees Charger Operations, Partner Strategy, and Capital Infusion.

Currently, 82Volt has an installed capacity of 10 chargers and a contractual capacity of 550 chargers. These chargers come with a host of unique features, connected to the customized software system. Designed to suit the Indian grid conditions, 82Volt chargers are sturdy, tech-enabled, and programmed to capture over 100 data points from every charging cycle, creating a smarter and more convenient charging experience. The chargers are integrated with a wide range of associated services, including Home automation, e-commerce, and advertising platforms. Notably, the 82Volt chargers provide real-time information on each charging station and have proven to enhance battery life through efficient charging.

82Volt is committed to making a positive impact on the future of transportation by accelerating the adoption of electric vehicles through cutting-edge technology and sustainable solutions and their growth targets are well supported by positive government policies, as the country aims to make a major push for clean energy and clean transportation. In the near future, the start-up also aims to move into different parking scenarios, and develop and provide different kinds of chargers. The new leadership team is also apt for realizing this vision.