Archives August 2023

5th August 2023 Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. In this modern era, younger audience is more inclined towards exploring exciting new forms of music. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with the launch of 4 original music tracks. The second such original music track to be released is a unique collaboration between the dynamic duo of Bollywood singer, Nikhita Gandhi and rapper Bali.

The new song ‘Hoodie’ is a quirky mix of Bollywood and Hip-Hop, complete with a fun music video featuring the two artists. It’s a light-hearted song that depicts a friendly banter between the artists in a unique musical style that resonates with today’s youth.

It’s the second of four original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, Phygital format.

Speaking about the release of the song, rapper Bali said, “It’s an exciting time for Hip Hop in India. It feels great to see that Royal Stag Boombox is not only celebrating this music form but curating a unique blend of Hip Hop and Melody that will surely resonate with music lovers across India. I had a lot of fun making ‘Hoodie’ with Nikita Gandhi.”

Nikita Gandhi added, “As a musician, I love the idea of creating something new and transcending known boundaries. The idea of creating a new genre of music, a beautiful combination of Bollywood & Hip Hop with Royal Stag Boombox, got me excited instantaneously. My new song ‘Hoodie’ with Bali is such a tasty anthem and I’m sure it’s going to rage amongst the youth!”

Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth’s cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited – Bollywood scores, with the genre that speaks to them, Hip Hop. The second song, Hoodie is now live on Royal Stag Live It Large YouTube channel and all major audio streaming platforms.

New Delhi, 5th August 2023: Motorola, India’s best 5G smartphones brand^ announced exciting offers on its smartphone range across its Motorola edge, moto g, and mote e series lineup of smartphones for the ongoing Flipkart Big Saving Days sale. Consumers can grab their favorite Motorola smartphones during the sale period from 4th August till 9th August at incredibly attractive prices.

Starting with the premium category motorola edge series, the bestsellers motorola edge 40 and motorola edge 30 Ultra are available at disruptive prices. The motorola edge 40 is the world’s slimmest 5G Phone with IP68 underwater protection and the world’s 1st MediaTek Dimensity 8020 Processor along with the segment 1st 144Hz 3D curved display with edge lights (6.55″ pOLED HDR10+), plus an incredible 50MP camera setup with the widest aperture of f/1.4, OIS and flagship grade features such as Horizon lock that allow for stunning images and videos in any light is available at just Rs. 27,999*. The motorola edge 30 ultra with 12GB RAM+256 GB storage comes with the world’s first 200MP camera and is available at an effective price of Rs. 42,499*.

Under Motorola’s g series of smartphones, the brand is offering the most loved all-rounder from Motorola – the moto g32 with 8 GB RAM+128 GB storage, expandable up to 1 TB, is available at an exceptional effective price of just Rs. 10,999*. This incredible phone packs features including a 90Hz 6.5” FHD+ display, Stereo Speakers with Dolby Atmos®, near stock Android 12 and powerful performance with Snapdragon® 680 processor plus a 50MP quad function camera, which makes it a must-buy during the Flipkart sale. Additionally, the moto g62 features 12 5G bands including all Indian 5G bands for assured and seamless connectivity across Indian operators and states, a smooth 120Hz Display and a blazing fast Snapdragon 695 processor will be available at a price starting at just Rs. 13,999*

To ensure there are offerings across price points, the stylish and “hatke” moto e13 comes backed by a strong 5000mAh battery with the 4 GB RAM +64GB storage variant at just Rs. 7,299* and the 2+64 GB variant at Rs.5,849*.

Bhopal, India, 5th August 2023: AISECT Group of Universities has taken a significant step towards promoting entrepreneurship and innovation by inaugurating Central India’s First NEP and NSQF Aligned Skills University, known as Scope Global Skills University (SGSU), in Bhopal. With a core focus on enhancing employability and fostering entrepreneurial skills among the youth, SGSU is committed to providing industry-aligned academic programs, enriched with work-integrated learning and incubation support.

SGSU has received accreditation from the esteemed University Grants Commission (UGC) and offers a comprehensive array of undergraduate, postgraduate, and diploma programs. These programs span various faculties, including Computer Science and Software Engineering, Electronics and Telecommunication Engineering, Mechanical, Electrical Engineering, Automotive studies, Computing and Future skills, Animation, Multimedia, Gaming and Visual effects, Information Technology, Management Skills, Tourism and Hospitality, Logistics, Banking, Finance and Commerce, Performing Arts, International Languages, Agriculture, Social Sciences. SGSU has also partnered with International Universities like, German Varsity (Germany), Steinbeis University (Germany), Indo Euro Synchronization, Aivancity University (France) to offer courses in new-age courses on Automation, Robotics, Artificial Intelligence, International management, Game design etc.

Explaining the rationale behind SGSU, Dr. Siddharth Chaturvedi, the esteemed Chancellor, emphasized “There is a pressing need for students to understand that traditional learning methods alone are insufficient to thrive in the modern world. To recognise and acknowledge the prevailing gap between the skills possessed by graduates and the skills demanded by employers, SGSU is dedicated to fostering entrepreneurship and innovation. Additionally, the university houses an incubation centre that empowers students with the necessary guidance and support to kickstart their own businesses. SGSU also focuses to deliver industry-integrated apprenticeship embedded degree programs in emerging sectors of the economy. Even when the limited opportunities available in the industry, SGSU would integrate internships with its programs to offer hands-on learning support to the students. Through training programs, mentoring, and networking opportunities, SGSU empowers students to transform their ideas into successful ventures and become future-ready.”

The sprawling campus of Scope Global Skills University spans over 26 acres and is equipped with state-of-the-art facilities, including modern classrooms, well-equipped labs, resourceful libraries, and excellent sports amenities. The university’s design aims to cultivate creativity, collaboration, and industry connections to equip students with marketable skills and unwavering career support. To know more you may visit Scope Global Skills University at www.sgsuniversity.ac.in

SGSU would also offer a range of job-oriented certificate and diploma programs aimed at working professions looking to upskill themselves. With the help of leading industry partners like Microsoft, Wipro, Infosys, Maruti Suzuki, red Hat, LG etc., SGSU is establishing State-of-the-art centers of excellence to promote real-life exposure for the students.

With an unwavering commitment to providing a world-class education aligned with the dynamic requirements of both industry and society, AISECT Group’s Scope Global Skills University is setting new benchmarks in higher education.

Mumbai, 5th August 2023: As the 2023 season of the IDEMITSU Honda India Talent Cup reaches its midway, the Honda Racing India team arrives at the Madras Motor Racetrack (MMRT) in Chennai to ignite the tracks as they gear up for Round 3.

The weekend extravaganza will feature 14 young riders competing on purpose-built Honda NSF250R motorcycles in the IDEMITSU Honda India Talent Cup. These motorcycles are specifically designed for Moto3 racing, offering a highly competitive platform. With his proper skill and perfectly timed maneuvers, Shyam Sundar from Chennai achieved a glorious victory by securing the first position in the final race of Round 2.

Commenting on the Round 3, Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India said, “The IDEMITSU Honda India Talent Cup has been an incredible platform for young riders to showcase their talents and determination towards riding. We are thrilled to see our young guns making such incredible’ progress in the championships. The phenomenal performance of the young talent in Round 2 has set the stage for an electrifying Round 3. With a well-prepared team, we are confident that our riders will soar to new heights, delivering unforgettable performances in the championship!”.”

IDEMITSU Honda India Talent Cup

The IDEMITSU Honda India Talent Cup NSF250R embodies Honda’s racing heritage and passion for riding. The platform serves as a stepping-stone for young riders aspiring to reach higher levels of racing. Committed to nurturing young talent, Honda India Racing continues to contribute to the growth of motorsport in India. With a well-defined pathway, the IDEMITSU Honda Indian Talent Cup NSF250R paves the way for Indian riders to enter the realm of professional motorcycle racing.

In Race 1 of Round 2 of the 2023 IDEMITSU Honda India Talent Cup NSF250R, 18-year-old Kavin Quintal from Chennai emerged victorious, crossing the chequered line in first place. AS James closely trailed Kavin and secured the second position. The battle for the third position was intense between Prakash Kamat and Shyam Sundar, with Prakash ultimately securing the third spot.

During Race 2 of the IDEMITSU Honda India Talent Cup NSF250R, a gripping 8-lap battle unfolded with Shyam Sundar, AJ James, and Raheesh Khatri fearlessly vying for the top positions. Leveraging his exceptional skills and impeccable timing, Shyam Sundar achieved a glorious victory, securing the first position as he completed the race. Not far behind, AJ James put up a tough fight, finishing the race in the second position. Mumbai’s Raheesh Khatri earned his first-ever podium finish in the category, impressively completing the race in third position.

Watch the race live on the 5th & 6th of August on Honda Racing India (Facebook & Instagram page) and Honda BigWing India (Facebook & Instagram page)

New Delhi, 5th August 2023: JBL recently launched its latest digital marketing campaign titled ‘Mute The World’, roping in Indian Premier League 2023 superstars Rinku Singh and Yashasvi Jaiswal. The campaign aims to promote the idea of disregarding unwarranted criticism and instead focus on one’s own life journey, drawing parallels between JBL’s Tour One M2, JBL Live Pro2, JBL Tune Beam & Buds, and JBL Tune 770NC, which effectively drown out unwanted ambient noise.

Conceptualized and executed by Grapes, an integrated communications agency, the campaign salutes the grit, resilience, and hard work of the two Indian southpaws. Rinku and Yashasvi who come from humble backgrounds, scripted a phenomenal performance this IPL emerging as perhaps the two breakout stars of this season. Their story resonates with JBL’s proposition of “Mute the World” drowning out any unwanted noise (criticism at the hand of trollers, ex-players, and internet experts in the case of these players) acting as a deterrent in the realization of one’s strength and caliber.

The campaign consists of two separate films featuring Rinku Singh and Yashasvi Jaiswal that have been rolled out across social media platforms for driving amplification of the film.

Commenting on the campaign, Akhil Sethi, Head of Digital, JBL India said, “JBL has always celebrated success stories. Despite facing significant backlash, the resilience shown by the two cricketers, Rinku Singh and Yashasvi Jaiswal, is a moment of reckoning. Their ability to rise above criticism serves as an inspiration for others, encouraging them not to be deterred by negative comments. In line with this, we have chosen to collaborate with these two athletes to amplify our ‘Mute The World’ campaign.”

Sharing her insights into the campaign, Shradha Agarwal, Co-Founder & CEO, Grapes said, “It was a great experience working for the campaign as it pushed us to ingeniously integrate the assets of the cricket personalities, and brand to underscore the core messaging of JBL. We wanted to breathe a fresh perspective into the already established ‘Mute the World’ property of the brand. Hence, we metaphorically depicted the message of muzzling the outside noise that helps in recognizing and harnessing the positive energy within, for emerging with flying colors in the end.”

Bangalore,5th August 2023: TECNO as a brand has always delivered in line with its vision of being at the forefront of technology and innovation. In further alignment with this vision, the brand is all set to present the first season of its key annual property, World of TECNOlogy. The 3-day event is aimed at showcasing the best-in-class technology offered by the brand across product lines and portfolios. The tech showcase event will be commencing on 11th August 2023 at DLF Avenue, New Delhi, being open to all consumers till 13th August. The event will allow an immersive experience into TECNO’s prominent products, driving awareness of the diverse product portfolio and strengthening the credibility and relatability with the brand.

The brand has been aggressive this year by introducing Phantom X2 Series, Phantom V Fold, and most recently the Camon 20 Series. Keeping up with the rhythm, on the first day of World of TECNOlogy, i.e., 11th August 2023, TECNO will be revealing the POVA 5 Series.

This latest POVA 5 series includes the POVA 5 Pro 5G and POVA 5, thoughtfully engineered to cater to the demands of young, upbeat, and elite Gen Z consumers. The phone is designed keeping in mind the lifestyle of zillennials, who are constantly on their phone for all purposes, multitasking through- gaming, social media, financial applications, and more.

Earlier in June 2022 TECNO launched POVA 3 which boasted a unique LED light strip with various functionalities. Now, taking the innovation way ahead, the company is introducing a standout design with the all-new Arc Interface in the POVA 5 Pro 5G, an innovative multi-coloured LED Backlight design with 3D Texture. This design is already creating a lot of buzz and noise in the market. To delight the consumers, the Arc Interface functionalities provides an unparalleled experience including calls, notifications, battery charging, and music into a captivating symphony of digital emotions with the RGB backlight technology.

TECNO’s POVA 5 Pro 5G has already been announced globally on August 2nd, 2023, where along with the beautiful aesthetics, the powerful performance of the phone is also getting its due acclamation, the 68W fast charging, MediaTek Dimensity 6080 SOC and 6.78” FHD+ display with 120Hz refresh-rate have come across as the other key highlights of the smartphone. Hence we can expect similar specifications for the device launching soon in India.

TECNO always has showed commitment towards its disruptive pricing strategy, the recent most examples being- Phantom V Fold, and Camon 20 Series, bringing about many industry-first features. With such a track record, we are positive that POVA 5 Pro will also be priced aggressively and would be a really strong product offering. Packed with ground-breaking features, the series is anticipated to deliver exceptional value at a price point that aligns perfectly with the budget of those who strive for success and embrace life to the fullest.

Bengaluru5th August 2023 Myntra, one of the leading fashion, beauty, and lifestyle destinations, has unveiled the ad film for FWD, its immersive trend-first destination for Gen-Z, starring its new brand ambassadors Khushi Kapoor and Vedang Raina. As part of the campaign, ‘Spot it, Get it’, Khushi and Vedang appear in a film, highlighting FWD as the go-to destination for all viral fashion trends and its immersive experience that allows users to effortlessly transition from ‘spotting’ the viral fashion trends to ‘getting’ them on FWD, powered by Myntra’s photo-search feature.

Khushi, the quintessential fashionista, has already made waves with her personal style, while Vedang embodies a versatile and suave fashion sense, true to his personality. When it comes to fashion, Khushi, and Vedang are already style icons among youth in their own right. The pair’s playful energy, stylish personas, matched with their vivacious charm, makes them a fitting dynamic duo to represent Myntra FWD. With the roll-out of the new ad film, Myntra aims to strengthen its bond with Zoomers, further strengthening FWD as the go-to destination for the latest trends and unmatched fashion experiences.

‘Spot it, Get it’, the revolutionary photo-search feature on Myntra, is designed to empower users with an effortless way to discover and shop for the hottest viral fashion trends available on FWD. When users come across a captivating fashion trend they wish to embrace, either spotted on a person anywhere, or on their favourite celeb on social media, or online, they can simply take a picture of that fashion trend and upload it through the photo search feature on the Myntra app. Once they ‘search’, the platform showcases a wide array of similar trend-first styles for the fashion-forward consumers. Android users can additionally simply ‘share’ the photo with ‘Myntra’ from the list of apps, to swiftly spot and access these extensive collections of trendiest styles from FWD on Myntra.

New Delhi, India –5th August 2023 – Ascendion, a leading provider of software engineering services, announces today the acquisition of Nitor Infotech, a software product engineering company that leverages disruptive technologies like Generative AI to build new products for clients.

The acquisition is a step in Ascendion’s growth strategy to enhance competencies, expand into new markets, and offer a broader range of services to clients. Nitor Infotech brings more than 700 employees to Ascendion, and its expertise in Generative AI will help Ascendion deliver even more innovative and cutting-edge solutions to its clients. The acquisition also strengthens Ascendion’s focus in Health-tech, Retail-tech, and Supply chain-tech industries through Nitor’s domain strengths and client relationships.

“Ascendion’s acquisition of Nitor Infotech is our latest step as a leader in using the power of software to drive client productivity and growth,” said Karthik (KK) Krishnamurthy, CEO of Ascendion. “Nitor Infotech is a natural

fit with Ascendion because we are aligned around software engineering, real-world Generative AI solutions, and digital innovation. Both companies have engineering in our DNA, a strong focus on innovation related to AI, and a relentless focus on client allyship. Coming together strengthens our engineering power, unlocks new markets and talent pools, and grows our capabilities in serving software product-focused companies.”

Nitor Infotech is already helping around 60 clients innovate and grow revenue by creating and improving digital products with software engineering and technology advisory.

Nitor Infotech also brings a dedicated Technology Centre of Excellence for Generative Artificial Intelligence. The Centre helps explore and deploy deep learning models, prompt engineering, reinforcement learning, and probabilistic programming to help clients capture value from AI. Nitor Infotech has delivered AI and cloud engineering work to multiple clients in healthcare, retail, and other sectors.

“We are delighted to become an Ascendion company. Ascendion is a modern software engineering leader with a strong culture and values that align perfectly to what we’ve built in Nitor Infotech. Joining Ascendion will add to our capabilities to serve clients with an expanded value proposition. Together we have the opportunity to lead the product engineering world through the power of GenAI enabled technology,” said Sanjeev Fadnavis, CEO of Nitor Infotech.

Mumbai,5th August 2023 HDFC Bank, India’s leading bank, announced the inauguration of more than 100 Banking Correspondent Centres (BCC) in Uttar Pradesh, Jammu & Kashmir, Bihar, Assam, Telangana, Odisha, and across many other states in India. These centres will function as a mini branch, with Village Level Entrepreneurs (VLEs) assisting customers to avail banking products digitally. The VLEs, who are existing micro-entrepreneurs and are delivering Government-to-Consumer (G2C) services, now will additionally provide banking products and services to deeper geographies of the country. With access to a wide range of banking products, the BCs can now tap into a new revenue stream. This transformative opportunity opens doors to sustainable growth, further strengthening their role as key drivers to unlock financial inclusion.

The launch is aimed to provide a seamless banking experience to SURU customers to help fulfill their unmet financial needs. These centres will raise awareness of HDFC Bank products at the grass-root level and promote customer interest. They will offer a wide portfolio of banking services, including account opening with biometric, FD/RD, AePS enabled cash deposit & withdrawals, loans, social security schemes and even EMI Collection facility. All HDFC Bank products and services will be seamlessly integrated into CSC’s Digital Sewa Portal, providing BCs with a comprehensive suite of banking products at their fingertips.

Ms. Smita Bhagat, Group Head, Government and Institutional Business, Alternate Banking Channels and Partnerships, Inclusive Banking Group and Start-Ups, HDFC Bank said, “We are delighted to inaugurate Business Correspondent Centres in over 100 pin codes across the country. These centres will offer a wide range of banking products and services digitally across India’s towns and villages. This launch is another example of HDFC Bank’s unwavering commitment towards financial inclusion”.

Mr. Sanjay Rakesh, Manging Director, CSC e-Gov, said, “We are pleased to announce an empowering initiative aimed at furthering financial inclusion and enhancing the capabilities of our performing Business Facilitators (BFs). The decision to extend this opportunity comes as a testament to the invaluable contribution made by our performing BFs in enabling seamless financial services delivery to underserved communities across the nation”.

HDFC Bank spearheaded this physical inauguration along with CSE E-Gov. Mr. Harish Oberoi, Vice President, CSC e-Gov, Mr Satyen Modi, Business Head-CSC, HDFC Bank, and Mr. Vimal Tripathi, Head-BC Management, HDFC Bank were present at the inauguration. The local dignitaries, community members and neighbourhood customers joined the ceremony on-ground at these BC Centres.

HDFC Bank has always been at the forefront of providing superior banking services to its customers. Its extensive network stood at 14,743 BC centres, 7860 branches, and 20,352 ATMs nationwide as on June 30, 2023. The introduction of the Business Correspondent Centres reinforces the bank’s commitment to expanding its reach and catering to the diverse banking needs of an ever-growing customer base in the rural markets.

Noida International University- Noida International University is established by U.P. LEGISLATURE ACT NO. 27 OF 2010 and under Section 2(f) of the UGC Act, 1956. A World Class University sponsored by the Maruti Educational Trust. The lush green campus of 75 acres with its uniquely designed architecture stands out as an infrastructure. The campus is strategically located near the Yamuna Expressway educational hub in Gautam Budh Nagar, Greater Noida. The University through its 12 schools is offering various multi-disciplinary programs in varied streams of Engineering, Management, Law, Medical, and Social Sciences. The students from more than 54 Nations place faith in the educational curriculum of the University. The Petals leading toward a star are an embodiment of the University’s cherished mission to provide education beyond the boundaries and to felicitate the students and faculty to achieve pinnacles of success throughout the world.

NIU also has a 350+ bedded Hospital and a Medical College named Noida International Institute of Medical Sciences (NIIMS). NIIMS is a Centre of Excellence that endeavors to develop a unique pedagogy for medical education. NIIMS’s greater focus lies on the pragmatic approach to learning that lets a student explore the deeper nuances of medical education.