Archives August 2023

Bengaluru,1st August 2023 RV University (RVU), India’s premier institution for liberal education, hosted their induction program, as they welcomed their third batch of students. The event witnessed the enrollment of bright individuals into all undergraduate and postgraduate programs across its six esteemed schools – School of Business, School of Economics, School of Computer Science and Engineering, School of Design and Innovation, and School of Liberal Arts and Sciences. The induction program was graced with added significance as it coincided with the convocation ceremony of the 1st batch of 8 M.Des. graduates, who successfully completed their journey at RVU.

Distinguished guest and dignitary, the former Chief Justice of India, Mr. Justice S. Rajendra Babu, whose presence added great honor to the event. Addressing the event he expressed “Witnessing the enthusiasm and dedication of these young minds at RV University fills me with hope for a brighter future. It is a privilege to be a part of this momentous occasion, and I believe that the students of RVU, with their interdisciplinary education and commitment to critical thinking, are well-equipped to lead India and the world towards greater heights of success and innovation.”

Prof. Y. S. R. Murthy, Founding Vice Chancellor, RV University, highlighted the institution’s commitment to innovation and transformative education in his address. He emphasized the university’s immersive and collaborative learning approach, which encourages students to explore diverse disciplines and challenge the boundaries of established knowledge through critical and imaginative thinking. “At RV University, we believe in empowering our students with holistic education, instilling in them the confidence to shine on the global stage,” Prof. Murthy remarked. “Our relentless pursuit of excellence in teaching, research, community engagement, and capacity building is dedicated to creating a brighter future for our students and society at large.”

Dr. M.P. Shyam, President, RSST, in his presidential address exclaimed that “Education is a lifelong journey of self-discovery, where passion and friendships are forged. Embrace challenges as opportunities for growth, and seek support when needed. Education extends beyond classrooms; serves the community and makes a positive impact. Cherish each moment, for university life is a fleeting but formative experience. Welcome to this incredible journey of higher learning, where curiosity thrives, knowledge flourishes, and dreams take flight. As Nelson Mandela said, ‘Education is the most powerful weapon to change the world.”

Mumbai,1st August 2023: Godrej L’Affaire, the experiential-owned media lifestyle platform by Godrej Industries Limited and Associate Companies (GILAC), hosted a unique Content Creators Day Out event to celebrate the highly anticipated release of Karan Johar’s latest directorial film, ‘Rocky Aur Rani Kii Prem Kahaani.’ The event was held to celebrate creativity, the magic of storytelling and provide a memorable experience for 50+ content creators who attended the exclusive screening of the movie. This year also marks Karan Johar’s 25th year in the film industry. ‘Rocky Aur Rani Kii Prem Kahaani’ marks Karan Johar’s triumphant return to the director’s chair after a long hiatus, and cinema lovers across the nation were eagerly waiting for the film’s release in theaters.

The Content Creators Day Out took place at INOX located in R-City Mall (Ghatkopar) and celebrated the film along with key names from the content creators community in Mumbai viz. Akash Choudhary, Vivek Dhadha, Prabhat Chaudhary, Thomson Sequeira, Aanam Chashmawala, and Riaan George to name a few.

Commenting on the initiative, Sujit Patil, Vice President & Head – Corporate Brand and Communications, Godrej Industries Limited and Associate Companies (GILAC), said “Godrej L’Affaire is our owned media platform in the lifestyle space. It aims at bringing together consumers, content creators, leading brands, and the world of Godrej in a seamless manner. The authentic content on Godrej L’Affaire aims to celebrate and define the future of lifestyle, beauty, travel, wellness, fashion, and food. ‘Rocky Aur Rani Kii Prem Kahaani’ is an interesting film that demonstrates the fine art of storytelling and artistry, and we wanted to provide content creators with the right opportunity to experience and appreciate nuances of storytelling. Our Creators Day Out is a gesture of appreciation towards the content creator’s community, whose creative expressions have a profound impact on society just like good films from Bollywood.”

In addition to the film screening, the event featured engaging activities and delightful culinary experiences. Godrej Yummiez, a brand of frozen veg and non-veg products, showcased its recent offerings such as the yummy, crunchy snack – Yummiez Crispy Potato Starz and Yummiez Millet Patty that is made from jowar and bajra.

Godrej L’Affaire’s Creators Day Out was a one-of-a-kind event that left an indelible mark on the attendees and showcased the brand’s commitment to fostering artistic excellence and providing memorable experiences.

Hyderabad, 1st August 2023 ABP Network, one of India’s leading news networks, is proud to announce the launch of ‘AIRA’, its first-ever AI Anchor in Telugu language, to mark the second anniversary of ABP Desam which is the Network’s fastest-growing Telugu news platform.

‘AIRA’ is the embodiment of modernity and tradition, combining intelligence, smartness, and expertise to present diverse content across news, sports, entertainment, and more. As part of ABP Desam’s ongoing commitment to innovation and audience engagement, ‘AIRA’ will be available on ABP Desam’s Website, App, and Social Media handles.

Commenting on this launch, Avinash Pandey, CEO of ABP Network, expressed his excitement and vision for the future, stating, “At ABP Network, we believe in embracing technological advancements to connect and engage with our audience effectively by delivering them the best news experience. The launch of ‘AIRA’ on ABP Desam marks a significant step in this direction. It showcases our forward-thinking approach, embracing cutting-edge technologies to elevate news delivery. As we celebrate this milestone, we reaffirm our commitment to providing the finest content experience for our viewers.”

Over the past 24 months, ABP Desam has proven itself as a dominant force in the Telugu news media landscape. On YouTube alone, ABP Desam has achieved a remarkable milestone of 58 crore impressions since its launch, cementing its position as one of the fastest-growing Telugu news publishers. Furthermore, ABP Desam has outperformed legacy publishers on Facebook, garnering over 100 million views since its launch.

ABP Desam’s journey has been nothing short of extraordinary, with coverage spanning over 1 lac+ story on the website. In addition, it has an impressive 100 crore impressions on Google search and Discover sources. This outstanding achievement has propelled ABP Desam to become the youngest publisher to secure a spot in the top 5 on the Comscore ranking (as per the Comscore MMX – Jan-23 leaderboard).

Diversity is at the core of ABP Desam’s content strategy. Its reach extends to over 30+ genres and 10+ formats, including text, videos, photo galleries, short-form videos, and web stories. ABP Desam has been a frontrunner in delivering news across various categories, including politics, entertainment, sports, health, lifestyle, religion, business, and much more, resonating with Telugu-speaking audiences from India and around the world.

In addition to its comprehensive news coverage, ABP Desam has become the go-to destination for important voices and opinions, hosting interviews with prominent celebrities and political personalities. Whether it’s top political leaders or renowned film celebrities, ABP Desam has consistently offered 360-degree coverage of major events on its Website, YouTube, and Social Media platforms.

The second-anniversary celebration of ABP Desam, alongside the unveiling of ‘AIRA’, solidifies its position as a leader in the Telugu news landscape, committed to shaping the future of media and redefining news delivery.

1st August 2023 Mumbai, India: Known for its exceptional storytelling and content production, Locomotive Global Media, an international production company based in Mumbai, announces the strategic expansion of its creative team with key appointments, thus fortifying its ability to produce and develop films, mid-size fictional shows, and non-fiction shows. The company’s decision to cater to small and mid-size budget productions stems from a desire to expand the scope of its creative operations and production services capacity in India.

Binitesh Baruri joins Locomotive Global with an extensive experience of over 20 years as a writer and filmmaker. A direction alumnus of the FTII at Pune, he has been an independent film director and producer of short fiction and feature documentaries. He headed the direction department at Whistling Woods International for over three years and has collaborated with Saeed Mirza, Sudhir Mishra, Subhash Ghai, and Sanjay Leela Bhansali.

A seasoned creative director, Meghna Joshi, boasts of an impressive 18-year career and contributes to shows like ‘Rising Star’, ‘Jhalak Dikhla Ja’, and ‘IIFA Awards’. She demonstrates an innate ability to infuse emotions, intellect, and entertainment into each project. Meghna’s forte lies in crafting engaging narratives and producing solid content, making her a valuable asset to the team.

With over 13 years of experience across TV and OTT, Yuvika Sharma has worked with some of the finest production houses and prominent channels or platforms like Sony Pictures Network, Discovery Communications, Zee TV, Eros International, and ALT Balaji. Her dedication, experience, and versatile skill set make her a key addition to the team.

Speaking on the new appointments, Sunder Aaron, Co-founder, and Managing Partner, Locomotive Global Media, said, “We are thrilled to widen the scope of our activities in India, by starting to develop and produce small and mid-size budget fiction and non-fiction shows. The new additions to our team will allow Locomotive to maintain with any new projects the same level of excellence in storytelling and execution that has defined Locomotive Global’s work up till now. We are committed to delivering captivating and diverse entertainment to audiences both in India and worldwide, and believe our expanded team will allow Locomotive to create even more content that will captivate, entertain and inspire.”  

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New Delhi, 1st August 2023: Short films Entrapment and Raju’s Conflict, two films which were directed by Gurgaon Based filmmakers, Parindey Storytellers, win big at the 12th Kolkata Shorts International Film Festival. Entrapment won the award for Best Background score while Raju’s Conflict won Honourable Jury Mention.

This is after they also won big at the 13th Dadasaheb Phalke International Film Festival 2023. The two short films were directed by Prakhar Gautam and produced under the banner of Parindey Storytellers.

Entrapment is the story of a lonely woman who lives in a concocted reality of a family she never had and an idea she has lived with for years to kill her loneliness. The story of the film was conceived by Harrdeep who also played the lead role in the film. The film was shot on a shoestring budget with a small crew and has already one other honours including the Best Editing award at the 10th Noida International Film Festival.

Hardeep who has acted in various TV shows and films said “The making of entrapment was a very emotional experience for me as the topic was very close to my heart. My father who left us two years ago due to covid was the inspiration for this story. The film is about loneliness and social entrapment that almost every woman faces at some time or the other. This feeling can get so overwhelming at times that the mind starts concocting things as a defense mechanism”.

Raju’s Conflict is set in pre-independent India and the film depicts the dilemma of Raju, a simpleton in a small village in pre-independent India. Raju is from a family of patriots who have sacrificed their lives for the country. His Brother was recently killed by the English rulers for being a Revolutionary. The dilemma he faces here is a choice between killing for an ideology or not killing for humanity…

Anmol Bhayana who played the role of Raju said “Had a fantastic time working on this film. We all went to a village to shoot this one and it was extremely cold. It has come out really well and everyone is liking it which makes us happy and grateful”

Sucheta who has also acted in many major ads said – The making of this movie reaffirmed my belief that if a story resonates strongly with your thoughts and ideals, you will put in all your effort to make it believable to others. Camera work, acting, editing, and all other aspects that make a film loveable fall into place. That has been my personal learning from working with this film.

About Prakhar, Anil, another actor said – His vision as a director and his interest as a historian seeing those two aspects come alive into the camera and on the screen.

Ayush an actor in the film said Raju’s Conflict talks about the different conflicts we have in our personal life. It was a fabulous life experience, acting in the movie and learning new perspectives about the shoot

Jashan who was also an associate director in the film said – I feel lucky to have worked with Parindey both in front of and behind the camera. Entrapment and Raju’s Conflict are two starkly different films but the one thing that is common between the projects is the effort put in by Prakhar and his team that has brought about phenomenal success.

It was a great experience working in Raju’s conflict with Prakhar’s team as we share one vision whenever we do something we always try to provide something new to the audience and more importantly to you yourself also. As for my character Zamindar, it’s a layered one that I thoroughly enjoyed playing with the help of Prakhar and which I have not done before also. Felt blessed to be part of such a project and team thankyou and keep rocking said Sarat Bothra.

Bengaluru, 1st August 2023 – Minute Maid Pulpy Orange, the Coca-Cola Company’s fruit juice brand, is excited to announce the launch of its latest television commercial “How do you pulp it?”. The brand is the ultimate orange indulgence with its unmatched fusion of real orange juice and zesty orange pulp. The film showcases multiple ways of consuming pulpy orange such as gulping it, Slurp it, and Chew it while savoring the delightful abundance of pulp. The TVC highlights its intrinsic credentials of containing real orange pulp that adds texture and enhances the overall drinking experience. With every sip, consumers can enjoy the delightful sensation of pulpy goodness, creating a unique and satisfying mouthful experience.

Conceptualized by Ogilvy, the TVC showcases multiple ways in which Minute Maid Pulpy Orange can be enjoyed, emphasizing on the sheer pleasure that comes with every gulp of the refreshingly pulpy orange juice through the catchy ‘Chew it? Gulp it? Slurp it? How do you pulp it?’ For the first time ever, the brand has roped in influencers like NANI and Shraddha Kapoor, to capture the essence of the unique product while portraying the joy and satisfaction experienced by consumers.

Commenting on the campaign, Ajay Konale, Director – Marketing, Nutrition category, Coca-Cola India and Southwest Asia, said, “We are incredibly excited to launch the new campaign to celebrate the abundance of real orange pulp in Minute Maid Pulpy Orange, offering consumers a delightful and immersive way of savouring the refreshing beverage. NANI’s vibrant & dynamic personality and Shraddha Kapoor’s energetic presence perfectly complements the brand.”

“Minute Maid Pulpy Orange campaign, ‘How do you pulp it?’ is an opportunity for us to share the immense joy and delightful taste that accompanies each sip of Minute Maid Pulpy Orange. The addition of the pulp brings a distinct and revitalizing element, creating a truly immersive and satisfying experience. Now it’s time for everyone to revel in its pulpy goodness in their own unique ways,” said NANI.

This campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP. Commenting on the creative insight behind the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India says “Minute Maid Pulpy Orange gives an immersive experience that no other orange juice offers, and therefore we all experience the product in our unique way. To establish this thought we’ve crafted a simple, direct, and catchy campaign targeted toward a younger audience. And, with NANI’s presence, the campaign’s tonality is vibrant, fun, and refreshing – just like our brand.”

The TVC will be aired on leading television channels and will be amplified through various digital platforms and social media channels.

Furthering the celebrity endorsement Minute Maid Pulpy Orange will also invite consumers to share their own experiences and creative ways of consuming the juice by scanning QR code on the pack, and creating interesting AI based engaged with NANI, showing the world how do they pulp it. The brand aims to foster a sense of community and encourage individuals to celebrate the pulp-filled goodness of their favorite orange juice.

New Delhi;1st August 2023 Observing World Nature Conservation Day (July 28), Vedanta Aluminium, the largest aluminium producer in India, commenced extensive afforestation efforts, based on the unique Miyawaki method, for the first time ever in the vicinity of its Jamkhani coal mines in Sundargarh district, Odisha. Following this up on International Tiger Day (July 29) with widespread awareness efforts among community members on the crucial need to conserve the magnificent feline, Vedanta Aluminium is deploying comprehensive efforts to raise awareness and intensify actions around nature conservation.

Pioneered by noted Japanese botanist Akira Miyawaki, the Miyawaki method of tree plantation is an effective way to create dense, multilayered plantations using native species within a very short span. Commencing the initiative on 1 acre of land on the periphery of its Jamkhani coal mines, the company intends to quickly scale this up to cover over 61 hectares of land within just two years’ time. The resultant plantation will be self-sustaining in nature with an estimated 12,50,000 plants, including several fruit-bearing species.

In addition, on the occasion of International Tiger Day recently, employee volunteers at Vedanta Aluminium’s units across Odisha, Chhattisgarh and Andhra Pradesh conducted engaging awareness sessions in multiple schools in the vicinity of their operational locations. They focused on educating young minds about the importance of preserving tigers, which are an important keystone species that help preserve several other species, thereby conserving entire ecosystems. The awareness sessions were also undertaken for community members at several Nand Ghars, which are modernized anganwadis supported by Vedanta that act as free hubs of women and child development.

On the occasion, Mr. Sunil Gupta, COO, Vedanta Limited – Aluminium Business commented, “At Vedanta Aluminium, we wholeheartedly embrace nature conservation as a fundamental of sustainable business practices. We proudly call ourselves ‘green hearts’ as we pursue impactful initiatives to conserve and foster thriving natural ecosystems while simultaneously sensitizing communities about the best practices for the same. With unwavering dedication, we strive to pioneer eco-conscious approaches that safeguard our planet for the legacy of generations to come.”

Adding his views, Mr V. Srikanth, CEO (Mines), Vedanta Ltd – Aluminium Business said, “Preserving nature is not just an environmental imperative; it’s also a crucial, shared obligation and a strategic interest for both businesses and society. As joint stewards of this planet, we are consistently focusing on embracing sustainable practices and championing conservation efforts. This will help build a thriving future that respects and protects the precious resources nature has to offer.”

Vedanta Aluminium is establishing scientific targets towards resource efficiencies and conservation, reinforcing its commitment to sustainable development. The company undertakes its environmental stewardship efforts aligned with the philosophy of ‘Lifestyle for Environment – LiFE’ a Government of India initiative and the UN Sustainable Development Goals 14 & 15 focusing on conserving biodiversity and natural ecosystems.

The company’s mega aluminium smelter at Jharsuguda, world-class alumina refinery in Lanjigarh, iconic subsidiary BALCO at Korba, Chhattisgarh and its extensive mining and port operations are also spurring collective community action to conserve nature. Recently, the company established a lush new Butterfly Park within its premises at Jharsuguda, featuring over 100 meticulously curated selections of plant species that will attract and nurture more than 30 rare and exquisite butterfly species providing them with a nurturing habitat.

Vedanta Aluminium consistently organises mega plantation drives, while actively engaging employee volunteers and local communities in extensive city clean-up efforts across its operations. Furthermore, the company has also deployed electric vehicles for on-site travel alongside organising awareness rallies and online workshops aimed at fostering informed, sustainable lifestyle choices to conserve and foster nature. The company undertook the restoration of over 40 waterbodies around its business units to rejuvenate the aquatic life and support the livelihoods of the local communities.

The company has embarked on an extensive range of natural conservation projects across its business units, achieving several milestones in the journey:

• Planted around 2.5 lakh saplings in FY23 towards enhancing community access to green cover
• Recycled 13.69 billion litres of water in FY23, in the journey towards water-positive operations
• Partnered with global environment conservation firm ERM, to bolster the company’s biodiversity management plan
• Conservation awareness talks for employees, their families and community members, led by notable conservationists such as Ramveer Tanwar (Pond Man of India) and Rakesh Khatri (Nest Man of India)
• Planting saplings of Chloroxylon Swietenia, commonly known as Ceylon satinwood, to help conserve the vulnerable species
• Substantial contributions to the conservation of Schedule 1 species, such as through community awareness sessions on the need to protect the yellow monitor lizard species.
• Training women under the Vedanta Sakhi project in beekeeping and honey production as a remunerative avenue for livelihood
• Installation of birdhouses and nests in the company’s residential townships to support bird conservation at and around operations. Watering stations were installed across peripheral areas to provide hydration for birds and animals during hot weather.

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2^nd in the Dow Jones Sustainability Index (DJSI) 2022 world rankings for the aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow. www.vedantaaluminium.com

Mumbai, 1st August 2023: Informa Markets in India, India’s leading B2B event’s organiser is all set to bring in the 17th edition of the Food Ingredients (Fi India) along with the 5th edition of collocated ProPak India to Mumbai this year at Bombay Exhibition Centre from 17th August – 19th August 2023. The dynamic expos serve as the ultimate B2B platform, bringing together the food, health, packaging, and processing industries under one magnificent umbrella. Fi India presents an unrivalled opportunity to source premium ingredients and the latest innovations in the market to cater to evolving consumer demands and industry requirements. While ProPak India unveils a world of state-of-the-art processing machinery and packaging solutions with an extensive product range, including packaging materials, machinery, equipment, labelling solutions, automation technologies, and more.

The co-located expos rotate within India’s three promising food hubs, i.e. Mumbai, Delhi-NCR region and Bangalore. They provide an exciting opportunity for exhibitors to showcase their newest innovations, establish important connections with industry leaders, and gain valuable industry knowledge through engaging knowledge-sharing sessions.

The Fi India expo is expected to draw 200+ exhibitors, 1000+ brands. The key brands include Brenntag Ingredients India Pvt Ltd, Synthite Industries P Ltd, IMCD India Pvt ltd, Ingredion India Pvt Ltd, Azelis (India) Pvt Ltd, Kerry Ingredients India Pvt Ltd, Biomed ingredients (P) Limited, Rettenmaier India Pvt Ltd , Spices Board, Mane Kancor Ingredients Pvt Ltd, Morinaga Nutritional Foods (Asia Pacific) PTE Ltd, Palsgaard A/S, Nexira, Exberry by GNT, Norex Flavours Pvt Ltd, Gujarat Enterprise, Flavaroma Flavours and Fragrances Pvt Ltd, VKL Seasoning Pvt Ltd, Hexagon Nutrition Ltd, Scope Ingredients Pvt Ltd, Symega Food Ingredients, Sudeep Nutrition Private Ltd and many more.

While Propak in its 5th year is expected to have 300+ brands from key companies such as Bry Air Asia, Serac Packaging Solution, Glatt India, Antares Vision India, Galaxy Sivtek Pvt Ltd, Hilda Automation, Holostik India Ltd, Mitsubishi Chemicals India Pvt Ltd, Mosca India Packaging, Konica Minolta, Dase Sing Packaging Technology, Enerparc Energy Pvt Ltd and many more.

The exhibitions enjoy strong support from esteemed industry associations, including the All India Food Processors’ Association (AIFPA), Association of Food Scientists & Technologists (INDIA) (AFSTi Mumbai Chapter), Health Foods and Dietary Supplements Association (HADSA) and Chamber for Advancement of Small and Medium Businesses (CASMB), Indian Flexible Packaging & Folding Carton Manufacturers Association (IFCA); Authentication Solution Providers’ Association (ASPA); SIES School of Packaging; Indian Institute of Packaging (IIP), and Packaging Industry Association of India (PIAI).

Speaking on the announcement of Fi India and ProPak India’s, Mr Yogesh Mudras, Managing Director, Informa Markets in India said, “The food ingredients market in India is thriving, driven by a diverse culinary heritage and increasing consumer demand for high-quality, innovative, natural, and organic ingredients. In parallel, the food packaging industry plays a crucial role in ensuring food safety and hygiene. With rising concerns, there is a growing need for efficient, technologically advanced packaging solutions that preserve product integrity and prevent contamination. The industry is also witnessing a shift towards eco-friendly materials and embracing recycling and waste management practices. Together, these sectors contribute to India’s vibrant food industry, catering to consumers’ evolving preferences and regulatory requirements.”

“We eagerly anticipate the upcoming editions of Fi India and ProPak India, as they hold great promise for industry professionals. These exhibitions provide a unique platform to showcase innovations and gain valuable insights into the dynamic food and packaging industries. The primary goal this year is to harness India’s abundant and diverse raw material base for the food processing industries, the market which is expected to reach $470 billion by 2025. By showcasing the latest innovations, we strive to address the industry’s demand for sustainable packaging solutions. We eagerly anticipate the industry’s support in making this event another resounding success, further advancing the sector’s growth and development.” He further added.

This year’s ProPak India expo will not only highlight the latest trends but will also place a strong emphasis on sustainability and eco-friendly packaging practices. The introduction of the “sustainability square” as a dedicated area within the event demonstrates a clear commitment to addressing the pressing need for sustainable packaging solutions. ProPak India will also include conferences, seminars, and technical workshops, along with B2B Meetings between buyers and sellers.

The Fi India expo will highlight food trends including sugar-free, gluten-free, fortified, protein-packed, millet-based, vegan options, Indian flavours, and sea-sourced superfoods. Healthier sugar alternatives like mushrooms and dates, plant-based protein, and fermented foods are popular. The focus is on natural ingredients, fibre-rich options, and promoting millets through the International Year of Millets initiative. Some of the features of the expo include – the 1st edition of Fi Awards, a Three-Day insightful Conference, an Innovative Product Showcase Zone, Live demonstrations and a FundQuest.

The event will benefit a wide range of stakeholders, including food and beverage product manufacturers, distributors, and retailers. It will also benefit research and development professionals, scientific experts, manufacturing and microbiology consultants, ingredient manufacturers, food safety and quality services experts, as well as training professionals and other related individuals in the industry.

These expos unite the nation’s foremost suppliers of food and beverage ingredients with trailblazing experts in research and development, production, and packaging, delivering an unparalleled showcase of the most diverse and cutting-edge ingredients and services. The expos also play vital roles in industry progress and revenue generation. Attendees can expect unparalleled opportunities for brand promotion, networking, business leads, and market insights.

Hyderabad / New Delhi, 1st August 2023 Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, today started the production of its new mid-size SUV, Honda Elevate. The production roll-out of the car at the company’s state-of-the-art manufacturing facility in Tapukara, Rajasthan marked India as the first country to produce this global SUV. Reaffirming Honda’s commitment to making in India, Elevate has a localization of more than 90%.

The launch of the all-new Honda Elevate is scheduled in September 2023 along with the start of deliveries. The company has already commenced the pre-launch bookings of the Elevate.

Speaking on the occasion, Mr Takuya Tsumura, President & CEO, of Honda Cars India Ltd. said “Today is a significant milestone in our SUV endeavor as we commence production of our hugely anticipated Honda Elevate at our Tapukara facility in India. Ever since its global unveiling, the Elevate has received an overwhelming response from customers nationwide. We are extremely proud to be the first country to start the mass production of Elevate and are confident that it will quickly become an important pillar of our business, fostering stronger connections with customers, and attracting new members to our Honda family. We are excited about the prospects that lie ahead and the impact this model will have on our brand.”

The Elevate is Honda’s latest offering in the mid-size SUV segment that features a Bold and Masculine exterior design with a striking front face, sharp character lines, and a unique rear design to create a vehicle with a strong road presence.

Based on Honda’s design ethos of Man Maximum Machine Minimum, the ELEVATE offers an incredibly spacious interior cabin with a top-class wheelbase, spacious headroom, knee room, legroom and a generous cargo space of 458L.

The Elevate is powered by a 1.5L i-VTEC DOHC petrol engine with VTC mated to a 6-speed MT and a Continuously Variable Transmission (CVT) and produces power of 89 kW (121 PS) and maximum torque of 145 Nm at 4300 rpm.

As part of Honda’s unwavering commitment to safety, the ELEVATE boasts an extensive array of active and passive safety technologies, including the application of the Advanced Driver Assistance System (ADAS) of Honda SENSING.

The Elevate is equipped with the features of Honda Connect, a connected car experience that allows the users to control the car remotely and get up-to-date with important notifications for enhanced convenience.

The Elevate will be offered in a wide variety of colors, including single-tone and dual-tone variants, to accommodate consumers’ different preferences and interests. These options include Phoenix Orange Pearl (new color), Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic, and Meteoroid Gray Metallic, resulting in a visually striking appearance that commands attention on the road.