Archives September 2023

Navi Mumbai,(S.N)– Fashion enthusiasts of Navi Mumbai have something to look forward to this month. Inorbit Mall Vashi is unveiling trendy looks and festive launches across 15+ participating brands through INTREND, the mall’s annual fashion extravaganza from September 29th to October 1st.

With multiple entertainment acts lined up throughout the three days, the main attraction, which is the fashion show will take place on day 2 and 3. Over 60 models and influencers will walk the ramp sporting apparels from loved brands like Manyavar, Fabindia, Jaypore, Jack & Jones, Nautica along with the mall’s anchor brands – Shoppers Stop, Max and Westside. Inorbit Mall Vashi also collaborated and gave a platform to fashion institute students from NIFT Kharghar, INIFD Vashi and Panvel and JD Institute of Fashion Technology for styling & showcasing their talent.

Elegant party wear is set to groove with the latest Airport/Vacation Looks, promising shoppers an eclectic mix of street and casual wear styles, embracing the Boho Chic and Sporty Vibes. For those seeking more traditional elegance, Classic, Wedding and Ethnic Looks will also take center stage, captivating both men and women. TAC, enrich, Envi and Shoppers Stop will be participating as beauty partners.

INTREND 2023 promises not only high fashion but also a dose of high-voltage entertainment with fashion. Get that thumping feeling of rhythm and beat in the evenings as the mall hosts thrilling dance battles and showcases mesmerizing performances by beatboxers, dancers, BMX & football freestylers, and graffiti artists.

The entertainment acts wind up on the finale evening on 1st Oct with a performance by none other than MTV Hustle sensation and rapper Wicked Sunny.

Mark your calendars! Join us in celebrating Inorbit Mall Vashi’s 16th anniversary with the INTREND 2023, on all the three days starting at 7.00 p.m. and concluding at 8.30 p.m.

CMF, a new sub-brand of Nothing aimed at making great design more accessible, has launched today with a portfolio of three highly anticipated products: Buds Pro, Watch Pro and Power 65W GaN.

Engineered to deliver timeless designs, through meticulous consideration of the colours, materials, and finishes being used, these first CMF products capitalise on Nothing’s savoir-faire to offer great value to users, focusing on core functionalities.

“With CMF, we aim to democratise great design in a market segment that has often been overlooked,” stated Akis Evangelidis, Co-founder of Nothing. “Through our inaugural products, including Buds Pro, Watch Pro, and Power 65W GaN, we’re combining elevated design with advanced technology to deliver an uncompromised user experience at a relatively accessible price point.”

CMF Buds Pro – Silence Meets Power

CMF Buds Pro delivers an optimal sound experience with 45 dB Hybrid Active Noise Cancellation, Clear Voice Technology for clear calls, and a powerful Dynamic Bass Boost driver. Enjoy up to 11 hours of playback, plus a fully personalised experience in the Nothing X app.

45 dB Hybrid Active Noise Cancellation

Leveraging six high-definition microphones and powerful software algorithms, CMF Buds Pro offer up to 45 dB of active noise cancellation by capturing and filtering an extensive frequency range of sounds, up to 5000 Hz. This wide frequency range allows for the elimination of a broader spectrum of background noises, ensuring an immersive audio experience even in noisy environments. Additionally, an advanced Wind Noise Reduction algorithm, combined with two optimally positioned openings at the top of each earbud for wind to pass through, ensures minimal sound interference caused by wind.

Clear Voice Technology

By leveraging all six high-definition microphones on the earbuds and using Clear Voice Technology – an AI noise reduction algorithm developed and trained on over 20 million sound samples – Buds Pro eliminates background noise and ensures optimal voice clarity during calls.

Dynamic Bass Boost Driver

Buds Pro redefines the bass experience by combining a custom driver with Ultra Bass Technology, a software algorithm that detects and enhances low frequency sounds in real-time. The custom designed diaphragm, made from Liquid Crystal Polymer (LCP) and Polyurethane (PU), enhances elasticity, enabling a more precise and powerful bass output. Furthermore, an enlarged exhaust vent in the rear chamber improves airflow within the driver, resulting in richer low to mid frequencies and crisper high frequencies.

11 Hours of Non-stop Music

With a large 55 mAh battery in each earbud, users can enjoy up to 11 hours of music playback on a single charge (with ANC off), or extend their listening time to up to 39 hours with the charging case. Fast Charge enables a 5-hour listening session after just 10 minutes of charging.

Personalised Experience

Connect to the Nothing X app to maximise your CMF Buds Pro experience. Customise touch controls, switch between ANC levels, or personalise your listening experience using the equaliser. Activate Low Lag Mode to reduce latency when gaming on your smartphone.

CMF Watch Pro – See More Go Further

Meticulously designed, with clean lines and a sleek aluminium alloy frame, CMF Watch Pro features a large 1.96″ AMOLED display with vibrant colours, seamless navigation and a 58 fps refresh rate. It offers comprehensive health tracking, supports 110 sport modes, includes built-in GPS for accurate location data, and boasts up to 13 days of battery life. Additionally, its AI-powered call capability ensures clear and uninterrupted communication on the go.

Big Screen Potential

CMF Watch Pro features a substantial 1.96” AMOLED display that enhances your information with brighter, vivid and more accurate colours. The screen’s 600+ nits peak brightness, coupled with its 410×502 resolution, brings your most important data to life, and the 58 fps refresh rate ensures ultra-smooth navigation.

Built-in Multi-System GPS

With support for multiple satellite positioning systems, you can effortlessly obtain accurate location, trace, and distance data for activities such as running, cycling, walking, and hiking.

Comprehensive Health Companion

In addition to offering 110 sport modes to support your fitness activities, CMF Watch Pro focuses on your wellbeing with 24-hour health monitoring. This includes real-time heart rate and blood oxygen saturation monitoring, sleep and stress monitoring, hydration and movement reminders, and personalised goals to track your progress.

Go Further

CMF Watch Pro is powered by a 340mAh battery, providing up to 13 days of battery life with typical usage. With an IP68 rating for water resistance, it can withstand rainy and wet conditions easily.

Bluetooth Calls On the Go

CMF Watch Pro utilises AI technology to deliver great call clarity. You can access your contact list with the dialpad, enabling you to make and receive calls on the go. The built-in microphone and speaker reduce background noise and enhance speech quality. With AI trained on over 100,000 noise models, it accurately identifies noise types in your environment and cancels them out, ensuring clearer calls.

Power 65W GaN – One to Power All

Less is always more with the CMF Power 65W GaN charger. It’s small, portable, widely compatible, and incredibly powerful, making it your new go-to charger. From phones and laptops to earbuds and tablets, its two USB-C ports and USB-A port have you covered. It incorporates the latest GaN technology for the most efficient charging experience, all delivered in a surprisingly compact and sleek design, perfect for slipping into bags and pockets.

65W Fast Charging

Safe, fast, and reliable. A GaN charger uses nitrogen and gallium materials instead of silicon, resulting in a higher electrical field strength and more efficient device charging. With robust thermal conductivity and high-temperature resistance, the CMF Power 65W Charger also excels in heat dissipation. The result is a powerhouse that can charge a Nothing Phone (2) to 50 percent in just 25 minutes.

Wide Compatibility

The CMF Power 65W GaN charger is compatible with all major fast charging protocols, including PD3.0, QC4.0+/3.0/2.0, SCP, FCP, PPS, AFC, Samsung 9V2A, DCP, and Apple 2.4A. It works seamlessly with MFI-certified cables, ensuring optimal performance across a range of tech products. Moreover, it supports a wide voltage range of 100-240V, making it suitable for use anywhere in the world.

Availability and Pricing

● CMF Watch Pro – Metallic Grey and Dark Grey – priced at INR 4,999 and INR 4,499 respectively.
● CMF Buds Pro – Dark Grey, Light Grey, and Orange – priced at INR 3,499
● CMF Power 65W GaN charger – Dark Grey and Orange – priced at INR 2,999
● Limited Drops with Superkicks: Superkicks will be one of the first places in the world for customers to buy CMF Buds Pro and Watch Pro. Availability starts on Sep 30th, with Limited drops at their Delhi store with special launch prices up to Rs. 500 off.
● Limited Drops/Limited Period Sale on Flipkart and Myntra: Customers can avail early access and purchase CMF Buds Pro, Watch Pro, Power 65W GaN during the limited drop sale on Flipkart and Myntra on Sept 30th at 12 PM IST at a special launch price of INR 2,999 for CMF Buds Pro, INR 3,999 for Watch Pro (Dark Grey) , INR 4,499 for Watch Pro (Metallic Grey) and INR 2,699 for Power 65W GaN (Orange).
● Customers who previously purchased the Blind Drop Pre-order pass can visit Flipkart on Sept 30th at 12 PM IST and redeem the pass on either CMF Buds Pro, Watch Pro, Power 65W GaN and also avail pre-order offers like special launch price, extra Rs. 500 Flipkart voucher and priority delivery.
● CMF products will be available on sale for everyone starting with Big Billion Days on Flipkart and also on Myntra.
● CMF by Nothing will be available in offline stores including Vijay Sales and leading retail partners.
● To stay updated on all the latest information, follow CMF by Nothing on Instagram andX.
● A full list of specifications and features for the products can be found on cmf.tech.

Mumbai, 30th September 2023: Taiwan Excellence, established in 1993 by Taiwan’s Ministry of Economic Affairs (MOEA) to recognize and celebrate the excellence of Taiwan’s most innovative companies, is poised to leave a substantial mark at Taiwan Expo 2023. The expo is scheduled to take place from the 5th to the 7th of October at the Bombay Exhibition Centre in Mumbai. This year, the Taiwan Excellence Pavilion is set to present an impressive array of groundbreaking products and cutting-edge technologies that span across diverse industries.

The Taiwan Excellence pavilion will be inaugurated by Mr. James C.F. Huang, Chairman of TAITRA, and popular Bollywood actress Mouni Roy. The central theme for this year’s Taiwan Excellence Pavilion centers around Smart Technology, Intelligent Healthcare, and Smart Machinery, promising an exciting and forward-looking showcase of innovations in these domains.

Taiwan Expo 2023, an annual gathering organized by the International Trade Administration, MOEA in collaboration with the Taiwan External Trade Development Council (TAITRA), is back on its mission to fortify the enduring ties between India and Taiwan in a big way.

The Taiwan Excellence Pavilion is more than just an exhibition of revolutionary products; it is a dynamic innovation hub. This platform will also highlight exclusive new product launches, offering attendees a distinct opportunity to immerse themselves in the excitement of witnessing the introduction of groundbreaking technologies that have the potential to reshape the technological landscape.

In this year’s event, there will be 25 pioneering brands, each proudly displaying the Taiwan Excellence mark. Among these esteemed brands are AROMASE, AIFA, Alaska, ANNIE’S WAY, BenQ, Body Charger, CONQUER, CyberPower, dc Mask, D-Link, EverFocus, GWINSTEK, HANRETEC, HCP, HUA-JIE, IBASE, ICP Das, IPEVO, JUSTIME, MEAN WELL, PHISON, RevoCart, Shennona, Z-COM, and ZYXEL.

Taiwan Excellence’s active participation in Taiwan Expo 2023 reaffirms their commitment to fostering strong connections between Taiwan and India. Through this dynamic engagement, they aim to create fresh avenues for collaboration and partnerships across various sectors, further strengthening the flourishing relationship between our two countries.

The partnership between India and Taiwan is poised to create a robust bilateral platform for collaboration and knowledge exchange. In 2022, the trade volume between India and Taiwan reached an impressive $8.5 billion, marking a historic milestone in our relationship.

With a sharp focus on India’s rapidly growing markets, Taiwanese brands have customized their offerings to align with the ever-evolving preferences and demands of Indian consumers. The products span diverse sectors, encompassing healthcare equipment, lifestyle products, smart gadgets, manufacturing solutions, ICT innovations, and cutting-edge automated devices, among others.

Zurich, Switzerland – Hong Kong,30th September 2023– The DFINITY Foundation (DFINITY), a non-for-profit research and development organization and a major contributor to the Internet Computer Protocol (ICP) blockchain, today announced the launch of the ICP Asia Alliance (“The Alliance”) and a $20 million grant fund to support the growth and development of Asia-based initiatives in the field of blockchain and AI development.

The ICP Asia Alliance is at the forefront of fostering a vibrant Web3 and AI ecosystem in Asia with a focus on driving the adoption of the Internet Computer blockchain. The Alliance will bring together a diverse range of stakeholders, including government organizations, investors, tech entrepreneurs, universities, developers and community members. By establishing a platform for collaboration, education, and innovation, the Alliance aims to empower individuals, businesses, and communities to harness the transformative power of Web3 and AI technologies.

Dominic Williams, Founder and Chief Scientist of the DFINITY Foundation “Asia has emerged as a pivotal region for the Internet Computer and the broader web3 ecosystem. Much of the early support and adoption for ICP and DFINITY originated from Asia, where some of the most talented ICP developers are based. Hong Kong has become a thriving global crypto hub thanks to progressive government initiatives embracing web3 technology, making it the ideal location to launch the new ICP Asia Alliance.”

In recent years there has been a growing trend of web3 and blockchain companies relocating or expanding their operations to Asia, establishing the region as a global hub for web3 and blockchain innovation. Further development of the sector has been supported by progressive regulatory frameworks in major financial centers such as Hong Kong and Singapore. With strong fundamentals for growth in place, the ICP Asia Alliance grant fund will work to realize the full potential of Asian developers building the infrastructure for the future of web3 on the Internet Computer.

ICP’s commitment to fostering growth in Asia is cemented by the opening of several ICPHubs in Asia since the beginning of the year, including Hong Kong, India, Malaysia, Philippines, South Korea, Indonesia, and Singapore. ICP.Hubs play a vital role in building a thriving ICP community by actively promoting awareness and adoption, encompassing education, strategic partnerships, and project acceleration. ICP.Hubs will work closely with Alliance members to develop ICP solutions in key regions. Additionally, DFINITY is forming strategic partnerships with various institutions and organizations across Asia, who are set to join the Alliance in the near future.

Mr Williams continued, “The Alliance aims to unite diverse stakeholders across Asia to promote and expand the Internet Computer blockchain in the region. By facilitating collaboration between the public and private sectors, the Alliance can help realize the full potential of ICP to support innovation and digital transformation in Asia. With its wealth of talent and positive regulatory environment, Asia is poised to play a leading role in the next chapter of the blockchain revolution.”

The Alliance is committed to inclusivity and support for projects, uniting community members, developers, entrepreneurs, and educational institutions. This initiative plays a pivotal role in advancing the adoption of the Internet Computer blockchain technology throughout Asia.

30th September 2023: Third Wave Coffee, a QSR coffee and food brand raises $ 35M in a Series C funding round led by Creaegis with participation from existing investors. The company will utilize the capital for country-wide expansion, bolstering its supply chain, enhancing capabilities, and investing in technology.

Commenting on this pivotal development, Sushant Goel, Co-founder, and CEO said, “We are thrilled to have Creaegis lead our Series C fundraise with participation from our existing investor Westbridge Capital and angel investors like Sujeet Kumar . We believe that the coffee-first QSR industry is one of the fastest growing consumer categories in the country. We have grown 5x through the last year and strategically expanded our footprint across the nation. Going forward, we will continue to double down on technology and product innovation to deliver a superior cafe experience across the country.”

Founded by Ayush Bathwal, Anirudh Sharma and Sushant Goel in 2017, the company has expanded to 100+ stores as India’s coffee and food industry grows rapidly. In May 2022, WestBridge Capital led a $ 21M Series B investment in the company along with participation from marque angel investors.

Prakash Parthasarathy, Managing Partner & CEO and Nitish Bandi, Partner, Creaegis, said, “Third Wave Coffee is emerging as one of India’s most loved brands, answering to the country’s aspirations. We are excited to support the management team in their next phase of growth, using a digital first approach to build an iconic Indian company.”

Sandeep Singhal, Managing Partner, WestBridge Capital said “We have been quite impressed with the tremendous traction and customer love that Third Wave Coffee has generated across major cities in India. We are excited to strengthen our partnership with the company and work towards scaling both the footprint and customer experience manifold.”

Third Wave Coffee is present in several major Indian cities, including Bangalore, Mumbai, Delhi, Gurgaon, Pune, Hyderabad, Noida, Coonoor, and Chandigarh. The brand has a network of over 100 cafes and recently celebrated its seventh anniversary.

Mumbai,30th September 2023 Veera, India’s first mobile-only internet browser, proudly announces its partnership with the Yuva Kabaddi Series as the ‘Secure Browsing Partner’ of the tournament. This collaboration underscores Veera’s commitment to transforming the digital experience for Indian users.

Launched in 2022, the Yuva Kabaddi Series has emerged as a cornerstone in shaping the future of Kabaddi in India. Notably, eight out of the 12 players who recently contributed to India’s triumphant victory in the Junior Kabaddi World Cup have honed their skills through the Yuva Kabaddi Series program. Veera India acknowledges the paramount importance of this tournament in nurturing and grooming emerging Kabaddi talents.

Said Arjun Ghose, Founder, Veera, “We are thrilled to support the Yuva Kabaddi Series 2023, which serves as a platform for nurturing young talent and promoting Kabaddi across India. Our sponsorship not only reaffirms our commitment to Indian sports but also signifies our dedication to advancing technology in the country. We are delighted to introduce our innovative mobile-only browser to the Kabaddi community and a broader audience.”

Adityan Kayalakal, Head of Marketing at Veera, expressed his enthusiasm for the partnership, stating, “Veera, being a brand that has just launched in India with a key feature of ad-blocking, finds a perfect synergy with the sport of Kabaddi, known for its ‘block’ move. Our browser’s ability to block all third-party ads resonates with one of the major maneuvers in Kabaddi. Super excited to partner with YKS and we look forward to a great tournament.”

On getting Veera on board, Suhail Chandok, Co-founder of Yuva Kabaddi Series, said, “We are delighted to welcome Veera as a Sponsor for this year’s monsoon edition of Yuva Kabaddi Series. Veera’s innovative mobile-only browser aligns perfectly with our commitment to embracing cutting-edge technology in sports. With their support, we aim to reach new heights in nurturing Kabaddi talent and promoting the sport across India. We look forward to a great collaboration and an outstanding tournament.”

The Yuva Kabaddi Series is dedicated to providing a professional platform for the next generation of players (U-23, Below 80 kgs), equipping them for success on the grand stage while fostering holistic development. To date, over 1100 young athletes have participated in 618 matches, guided by 60 coaches and supervised by 153 officials. The Monsoon Edition of the tournament promises intense competition, with more than 300 players representing 16 states from across India participating in 132 high-octane matches. Fans can catch all the action live on FanCode.

The sixteen teams will feature players from diverse regions, including Chhattisgarh, Uttar Pradesh, Haryana, Tripura, Delhi, Himachal Pradesh, Punjab, Odisha, Rajasthan, Bihar, Jammu & Kashmir, Goa, Tamil Nadu, Andhra Pradesh, Pondicherry, Karnataka, and Telangana.

Veera India is thrilled to be a part of this incredible sporting journey, and we eagerly anticipate witnessing exceptional talent and competitiveness throughout the tournament. We extend our best wishes to all the participants.

New Delhi; 30th September 2023:Messe Stuttgart India Pvt. Ltd., a distinguished subsidiary of Landesmesse Stuttgart GmbH, has announced the appointment of Mr. Sachin Patil as the company’s new Managing Director and Chief Executive Officer. With an illustrious career spanning over 18 years, Sachin Patil brings a wealth of experience, strategic insight, and innovation to this pivotal leadership role.

Messe Stuttgart India Pvt. Ltd. stands as a key player in the trade fair and exhibition landscape, renowned for curating and organizing world-class events that unite industry leaders, innovators, and stakeholders across various sectors. In 2024, the company is set to showcase an array of remarkable events, including LogiMAT India, MOLDEX India, FASTNEX, and VISION. These events are poised to elevate industry standards, encourage collaboration, and drive innovation within their respective domains. The parent company, Messe Stuttgart in Germany, boasts an impressive legacy spanning over 80 years, with its first fair held in 1940s. Today, it’s one of the world’s leading trade fair organizers, hosting over 70 international fairs and congresses each year, drawing millions of visitors and exhibitors.

Sachin Patil has a profound history with Messe Stuttgart, having previously served as the Official Representative in India. His dynamic leadership and ability to drive transformational initiatives have been evident throughout his career journey.

“I am honored and excited to take on the role of Managing Director and CEO at Messe Stuttgart India,” remarked Mr. Sachin Patil. “My vision for this role is to further elevate our position as a trailblazer in the Indian trade fair and exhibition industry. Through strategic collaborations, innovation, and a keen focus on value creation, we aim to create impactful platforms that connect industries, drive growth, and foster meaningful partnerships.”

Sachin Patil’s professional journey reflects his dedication to creating intellectual properties, orchestrating successful preliminary launches, shaping corporate strategies, and driving business development endeavours. His commitment to excellence and his visionary approach make him an ideal fit to lead Messe Stuttgart India into its next phase of growth and transformation.

Patil completed his Post Graduate Diploma in Tourism and Leisure with a specialization in Events Management from the prestigious Indian Institute of Tourism and Travel Management, New Delhi. Notably, he also earned a junior research fellowship from UGC-NET, highlighting his dedication to advancing knowledge and expertise in his field.

Mr. Roland Bleinroth,President of Landesmesse Stuttgart GmbH, expressed his enthusiasm for Messe Stuttgart’s subsidiary in India, stating, “We are thrilled to expand our footprint in India’s dynamic market. Mr. Sachin Patil’s proven leadership capabilities and vision align perfectly with our goals. We have full faith in his ability to achieve remarkable milestones and further our commitment to facilitating international trade partnerships.”

Messe Stuttgart’s decision to establish a subsidiary in India underscores the dynamic nature of the Indian market, which offers unparalleled growth potential within a rapidly expanding economy. The vibrant landscape of opportunities and the growing demand for trade events align with the company’s mission to foster business connections and inspire growth on a global scale.

The addition of Sachin Patil as Managing Director and CEO ushers in an exciting era of growth and innovation for Messe Stuttgart India. His expertise, coupled with the company’s reputation for excellence, sets the stage for a prosperous future that will undoubtedly redefine the landscape of trade fairs and exhibitions in India.

Hyderabad,30th September 2023: Hyderabad-based SmartBike, the largest Public Bike Sharing (PBS) company in India, which implements and operates the Chandigarh Public Bike Sharing System, was awarded the prestigious First Prize under the Mobility Category, by the Ministry of Housing and Urban Affairs, Government of India, at the Smart Cities Conclave and Expo at Indore. The Hon’ble President of India Smt. Droupadi Murmu, presented the award at the ceremony. Among the 100 odd Smart Cities in India with public bike sharing, Chandigarh Public Bike Sharing System, cornered the coveted recognition. The India Smart Cities Award Contest (ISAC) is organized annually by the Ministry of Housing and Urban Affairs, Government of India, to recognize and reward exemplary work done under the Smart Cities Mission to enhance the quality of life to the citizens.

SmartBike won the exclusive mandate in 2020 for setting up and operating Public Bike Sharing in Chandigarh with a total of 5000 SmartBikes in 617 bike stations in 4 Phases. SmartBike successfully implemented the project, wherein half of the fleet consists of Electric SmartBikes introduced voluntarily by SmartBike. This PBS system being operated by SmartBike is appreciated by one and all and showcased for its effectiveness and usefulness.

Last year SmartBike was amongst the top dozen Startups from out of thousands of Startups chosen by Startup India to interact with Hon’ble Prime Minister Shri Modi ji and share Policy recommendations on their respective domains. Policy recommendations made by SmartBike Managing Director, Dharmin Dontamsetti was accepted by Hon’ble Prime Minister and are being implemented.

SmartBike will be launching its full-fledged operations in Hyderabad soon. SmartBike won the Tender by Hyderabad Growth Corridor Limited for Setting up, Operating and Managing of Bicycle Sharing on the unique Cycling Track adjoining the ORR from Nanakramguda to TSPA and Narsingi to Kollur. SmartBike will be deploying its state-of-the-art Electric Smartbikes along with its regular Smartbikes for the usage of Hyderabad Citizens. Smartbike’s unique Pubic Bike Sharing System will be befitting the unique Cycling Track at the ORR.

SmartBike is a Hyderabad-based start-up promoted by Dharmin Dontamsetti and his father D V Manohar. Mr. Manohar is the First Vice President of the World Cycling Alliance based at Brussels and Chairman of Hyderabad Bicycling Club, world’s largest cycling club online. He is also the Past Chairman of the Confederation of Indian Industry (CII), Unified AP.

Vegas, Dwarka, was filled with enthusiasm as the city came together for the Potpourri Challenge 2023 on September 24th. To mark the celebration of World Heart Day, this inter-group running event, led by Coach Ravinder, brought people of all ages and fitness levels together for a heart-healthy cause.

The event saw participants running in three categories: 5km, 10km, and 1 mile. The event was organized in association with Narayana Superspeciality Hospital, a leading name in cardiac care. Participants ran through the picturesque surroundings of Dwarka, creating a vibrant spectacle. The event successfully combined fitness, fun, and a spirit of unity, sending a strong message about the importance of heart health.

Mr. Ravinder Choudhary, VP, Vegas shared his thoughts on the event, stating, “The Potpourri Challenge 2023 has not only been a physical challenge but also a testament to the power of community and collective health consciousness. It was heartwarming to see people of all ages come together to promote heart health on World Heart Day. Vegas is proud to have hosted an event that aligns with our commitment to fostering well-being and healthy living.”

30th September, 2023: Eveready Industries India Ltd. (EIIL), India’s No. 1 Battery Brand, with more than 50% market share in the battery category, has introduced their new and improved range of Ultima Alkaline batteries.

The new range comprises of the AA/AAA Eveready Ultima batteries, which present an impressive 400% longer-lasting claim, as well as the AA/AAA/D Eveready Ultima Pro, which boasts a remarkable 800% longer-lasting claim and is the most POWERFUL battery with Alkaline Technology. These batteries aim at delivering a consistent performance across a spectrum of modern devices and high-drain applications that have become more common in recent years such as toys, video games, smart remotes, wireless keyboard/mouse setups, trimmers, and medical equipment.

Eveready Ultima has been launched through a dynamic campaign – Khelenge Toh Sikhenge. Conceptualized by Ogilvy, the campaign shares a fresh perspective on play – highlighting its importance for children and moving the needle from play being just fun to learning through play with battery-powered toys. Thus, challenging society’s existing notion. The TVC campaign showcases a mother’s point of view as her young children play non-stop with battery-powered toys and engage in meaningful ways with those around them to learn important values and life lessons every single day – like friendship, sharing and compassion. The campaign also unveils the new and improved alkaline range of batteries – Ultima, with 400% more power for longer-running toys and gadgets. With a transformation in both appearance and capability, this battery encapsulates Eveready’s commitment to innovation and power, setting new benchmarks for excellence in the industry.

Speaking at the occasion, Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) of Eveready Industries India Ltd. said, “Empowering the present, energising the future – defines the revamped Ultima battery series from the house of Eveready. Its smarter appeal and long-lasting power embodies our commitment to solving for emerging consumer needs and innovation. Demanding devices like battery operated toys, smart remotes, wireless mouse, BP machines etc need more power. The new and improved Ultima batteries, push our boundaries, with 400% and 800% longer-lasting performance, highly suitable for the high drain devices. The batteries are also equipped with a unique Turbolock Technology which prevents leakage and protects the consumer’s precious devices from damage caused by the batteries. As a testament to our vision of responsible innovation, Ultima batteries are eco-friendly, devoid of Mercury, Lead, and Cadmium. This is not just a product upgrade; it’s a step towards shaping a better tomorrow.”

Sukesh Nayak, CCO, Ogilvy India said, “Khelenge Toh Sikhenge” is an empowering platform that helps look at playing with toys in a new way. The games children play with their toys have a lot to teach them. Lessons on partnership, sharing, caring, teamwork, empathy and more can be learned by continuous play. Eveready, India’s No. 1 battery with its new long-lasting Ultima batteries wants to own and build this empowering platform. And help enable every child in every household across India to learn something new and meaningful, every single day.”

The Ultima Alkaline Battery range offers Ultima (MRP 22) – a pack of 10 batteries and Ultima Pro (MRP 45) – a pack of 6 batteries, with Anti-Leak Turbolock Technology, reinforcing leak protection and ensuring users’ devices remain secure and functional.

Recently, Eveready also unveiled its new logo that marks a strategic brand transformation, forging a future-ready, self-aware brand committed to innovation, vibrancy, modernity, trust, and empathy. The new logo reflects inspiration from the infinity loop which transforms into a fluid shape symbolizing an endless source of power and energy. Eveready with its continued aspiration aims to steer high-growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through excellence, and customer-centricity.

Notes:

• · 400% longer lasting than IS 8144 : 2018 R6P standard for motor/toy. Results may vary as per device or usage pattern
• · 800% longer lasting than IS 8144 : 2018 R6P standard for pulse test. Results may vary as per device or usage pattern