Archives January 2024

Mumbai, 30th January 2024: The healthcare industry in the post-pandemic world is constantly evolving. Today, it requires excellent professionals who are also effective leaders and efficient managers.

Students these days are looking for higher education that opens doors to unconventional career opportunities in the management domain. Addressing the needs of the healthcare industry and providing students with a pathway to thriving and unconventional career opportunities is NMIMS’ School of Business Management’s MBA in Healthcare Management programme. Admissions are now open to this niche management programme that seamlessly merges traditional business acumen with specialised expertise tailored to the intricacies of the healthcare industry.

The MBA in Healthcare Management curriculum provides a uniqueblend of business administration principles and specialised knowledge relevant to the healthcare industry. The curriculum includes subjects that cover fundamental aspects of the healthcare industry, such as Healthcare Delivery Models, Healthcare Systems, Healthcare Policy, and Healthcare Ethics and blends them with subjects such as, Financial Management, Budgeting, and Reimbursement Strategies.It also addressesthe complex regulatory environment of the healthcare industry, including compliance with healthcare laws, regulations and ethical considerations unique to healthcare settings.

Given the increasing importance of technology in healthcare, the programme includes modules on healthcare informatics and digital transformation in healthcare businesses. Students learn how to leverage technology for healthcare management, including electronic health records, data analytics and telemedicine. The curriculum also incorporates strategic management principles tailored to the healthcare industry. It includes understanding how to develop and implement effective strategies aligned with the challenges and opportunities in healthcare. Students also get the opportunity toexplore marketing and branding principles specific to healthcare services and organisations.

The programme bridges the gap between theoretical concepts and their practical application with industry-specific projects and case studies designed by industry leaders. Students gain hands-on experience through internship opportunities offered through the Summer Internship Programme. Moreover, the course offers students the chance to engage with the healthcare industry through a range of workshops, guest lectures, and mentorship programmes. Leading healthcare professionals and industry leaders address these opportunities.

With an MBA in Healthcare Management, students can look forward to diverse career prospects within the healthcare industry. They can pursue roles as healthcare administrators or managers within hospitals, clinics or other healthcare institutions. Furthermore,

professionals can also practice as consultants within the healthcare industry, advising healthcare organisations on issues like strategic planning, process improvement, financial management and compliance with healthcare regulations. Individuals interested in healthcare policy and advocacy may pursue roles as health policy analysts, working for government agencies, non-profit organisations or research institutions.

The 2023 placement programme for the course saw top organisations such as Ernst & Young, Emcure and Zydus hire excellent healthcare managers from the institution. Moreover, during the summer internship programme, students received internship opportunities in diverse domains such as Operations, Branding, Quality Management, Marketingand Information Technology.

Speaking about the programme, Dr. Neha Sadhotra, Programme Chairperson, NMIMS SBM, said, “The MBA in Healthcare Management is a Master’s degree tailored to cater to healthcare systems’ specific leadership needs. It arms aspiring students with a specialised understanding of the healthcare sector and business acumen to navigate through the demands of the fast-changing healthcare industry.”

Eligibility Criteria:

Candidates holding a Medical degree- MBBS/BDS/BPT/BHMS/BAMS/BUMS/BYNS or a degree in Pharmacy, Medical Technology, Biotechnology, Bio-Medical, Food Nutrition and Dietetics, Pharmaceutical Chemistry and Technology, Pharmaceutical and Fine Chemicals Technology, Microbiology, Bioengineering with at least 50% aggregate marks.

Candidates who have appeared for their final year degree examination can also apply &graduation (Qualifying)examination should have been conducted before the course commencement date.

Doctors, Dentists, and other Medical professionals who have worked in Public/ Private/ Non-profit hospitals who are involved in the management and administration of the healthcare services

Medical professionals who are running their own businesses and want to enhance their management skills so as to deliver superior service and improve the top line and the bottom line

Para-medical professionals who have worked in the healthcare industry and looking to upgrade their skills and thereby accelerate their career growth

Non-medical graduates who have worked in the healthcare industry and looking to upgrade their skills and thereby, accelerate their career growth can also apply. A minimum of 2 years of healthcare sector experience is required for these candidates

30th January 2024 – Bahrain Tourism and Exhibitions Authority (BTEA) launches the much-anticipated 8th Edition of the Bahrain Food Festival, a culinary extravaganza set to captivate palates from February 8th to 24th, 2024. This gastronomic celebration promises an unmatched fusion of flavors, creating an irresistible charm for both locals and tourists.

In its 8th edition, the Bahrain Food Festival aims to elevate the culinary experience, offering a diverse range of delectable dishes that celebrate global flavors. Attendees can indulge in a gastronomic journey navigating continents, providing a unique opportunity to discover authentic dishes prepared by renowned chefs and culinary experts. From savory to sweet, traditional to contemporary, the festival boasts an impressive lineup of food vendors, ensuring a mouthwatering experience for all. The curated selection of culinary offerings is designed to reflect the rich diversity of global cuisine, making Bahrain Food Festival a true gastronomic wonderland. Beyond the culinary delights, the festival grounds will be alive with the vibrant energy of live musical performances, engaging games, and a plethora of exciting activities.

The hosting of the Bahrain Food Festival is an integral part of the Bahrain Tourism and Exhibition Authority’s (BTEA) strategic vision, focused on enriching the tourism sector through the implementation of diverse initiatives that collectively aim to elevate Bahrain’s standing as a prominent destination in the world. The festival, as one of these initiatives, plays a vital role in attracting local and international visitors, ultimately boosting vibrant tourism ecosystem.

As India celebrated its 75th Republic Day in 2024, Priyanka Agarwal Mehta, Founder and CEO of Sam and Mi, a publishing house for children’s books, shares six facts that parents can share with their kids.

Republic Day is a momentous occasion celebrated with immense pride and patriotic fervor every year on January 26. As families come together to commemorate the day when the Constitution of India came into effect in 1950, there are many interesting facts that can captivate the imagination of children. Priyanka Agarwal Mehta, Founder and CEO of Sam and Mi, a publishing house for children’s books, shares six fascinating facts about India that parents can share with their kids this Republic Day.

1. Inaugural Republic Day Parade in 1950- We know that now Republic Day parades are held at Rajpath. But the first parade held in 1950 took place at the Irwin Amphitheater, which is now Major Dhyan Chand Stadium, the parade saw the participation of over 3,000 Indian military personnel and more than 100 aircraft. This vibrant display of patriotism set the tone for the years to come, turning Republic Day into a cherished tradition.

2. Presidential Message on Republic Day– While Independence Day sees the Prime Minister addressing the nation, Republic Day has a distinct feature. It is the President of India who delivers the Republic Day message. This tradition reflects the unique significance of Republic Day as a day when the Indian Constitution, the backbone of the nation, came into effect.

3. Diplomatic Guest of Honor- Every Republic Day, India extends a warm welcome to a chosen country as the state guest of honor. The decision is made considering strategic, economic, and political interests. The head of the guest country becomes the chief guest for Republic Day, adding an international dimension to the celebrations and fostering diplomatic ties. This year President of France Emmanuel Macron will be the chief guest.

4. Handwritten Constitution- Initiating discussions on Republic Day with an element of surprise, it’s fascinating for kids to discover that the Constitution of India is not printed but handwritten. Both Hindi and English versions of the Constitution exist in handwritten form, and the original calligraphed constitution is preserved in the Parliament of India, symbolizing the meticulous craftsmanship behind the nation’s foundational document.

5. “Abide with Me” and the Three-Day Celebration– The Republic Day celebrations continue beyond January 26 and officially end on January 29 with the Beating Retreat ceremony. The event is performed by the military bands of the Indian Army, Indian Navy, and Indian Air Force with The President of India being the Chief Guest of the function. The ceremony has its origin in the early 1950s when Major Roberts of the Indian Army developed the unique ceremony of display by the massed bands. The event concludes with the ever-popular tune of ‘Sare Jahan se Acha’.

6. Bravery Awards on Republic Day Parade- The Republic Day Parade is not just a display of military prowess but also a platform to honor and recognize bravery. Awards like Ashoka Chakra, Veer Chakra, Maha Veer Chakra, Param Veer Chakra, Kirti Chakra, and Bharat Ratna are bestowed upon deserving individuals as a testament to their courage and commitment to the nation.

As families come together to watch the parade early morning and celebrate Republic Day, these fascinating facts can serve as conversation starters. It can also contribute to a deeper understanding of the historical and cultural significance of Republic Day in India, especially for young minds.

New Delhi, 30th January 2024 Sampoorna EV, one of the emerging players in the electric vehicle sector, has transitioned to a fully bootstrapped company following the return of its investment to Dr. Piyush Dwivedi, Promoter and Chairman of NexGen Energia Limited. The move, effective from 28th December 2023, comes after Dr. Dwivedi decided to independently enter the EV industry and mutually agreed with Sampoorna EV’s Founder and Managing Director, Vikas Gupta, to return the investment.

The investment journey between Sampoorna EV and Dr. Dwivedi began when he acquired a 25% stake in the company, valued at 6 Crores. However, in a turn of events, Dr. Dwivedi decided to pursue independent ventures in the EV industry. Following this decision, a mutual agreement was reached with Sampoorna EV’s Founder and Managing Director, Vikas Gupta, leading to the return of the investment and thereby exit from Sampoorna.

Speaking on this development, Gupta said, “The return of this investment is a significant milestone for Sampoorna EV. As a fully bootstrapped company now, we are steering towards a path of self-reliant growth and innovation in the electric vehicle sector. Our achievement of adding 50 Dealership and Distribution points in just six months, along with clocking a revenue of Rs. 4 Crores in the same period, stands testament to our robust business model and market acceptance.”

Sampoorna EV’s journey in the last six months has been marked by rapid expansion and revenue growth. The addition of 50 new dealership and distribution points is a significant leap in the company’s market presence and customer reach. The reported revenue of Rs. 4 Crores during this period underlines the company’s success in capturing market opportunities in the burgeoning EV sector.

The return of the investment and the shift to a fully bootstrapped model offer Sampoorna EV increased autonomy and flexibility in its operations. This strategic financial restructuring is seen as a move to adapt to the evolving dynamics of the electric vehicle industry and to harness opportunities for growth and expansion.

The electric vehicle sector in India is at a critical juncture, with increasing focus on sustainable and environmentally friendly transportation solutions. Sampoorna EV’s transition to a fully bootstrapped company aligns with the industry’s trend towards financial independence and self-sustained growth.

With this latest development, Sampoorna EV is set to continue its journey in the EV market, focusing on expanding its network, enhancing customer reach, and contributing to the growth of the electric vehicle sector in India. As a now fully self-reliant entity, Sampoorna EV looks forward to navigating the challenges and opportunities of the rapidly evolving electric vehicle landscape.

Danfoss and Google announced a strategic partnership to make use of the latest advances in artificial intelligence (AI) and promote energy-efficient solutions in data centers.

Under the partnership, Danfoss, the Danish multinational engineering group, will use Google Cloud’s generative AI capabilities to optimize the customer experience, streamline internal work processes and improve productivity across the organization. This can be done, for example, by using gen AI to collect and surface information, automate knowledge, generate product descriptions, and create solutions with chatbots in e-commerce.

As a global leader in energy-efficient solutions, Danfoss is working with Google to implement sustainable cooling systems for data centers and to design systems that reuse the excess heat produced by data centers. Danfoss Turbocor® compressors provide highly reliable, highly efficient solutions when expertly applied by OEM partners and are being installed by Google to improve the energy efficiency and decarbonize heating and cooling systems in data centers.

Ravichandran Purushothaman, President- Danfoss India Region said, “Danfoss and Google strategic partnership will accelerate the digital transformation of customer experience. Leveraging latest technological advancements in AI and energy efficiency in Data center operations will help Danfoss’ customers to achieve common objectives of sustainability, operational excellence, and business performance.”

Meanwhile, Danfoss’ heat reuse modules will make it possible for Google to capture and reuse heat produced by data centers, providing a renewable energy source to supply heating on site and to neighboring commercial and residential buildings, communities, and industries that need heat for their processes. Going forward, Danfoss’ expertise in decarbonization solutions will be used to an even greater extent to advance data center sustainability in Europe, North America and beyond.

Anju Mary Kuruvilla, Director- Industry affairs, Communications, Sustainability& CSR said, “The solution will have the capability to help customers achieve their sustainability and energy transition objectives by providing advanced monitoring and optimization insights into the carbon emissions and energy usage.”

The new agreement, announced during the AHR Expo in Chicago, USA, builds on an existing collaboration between the two companies, which were among the founders of the Net Zero Innovation Hub in Fredericia, Denmark, announced in September, 2023, where a number of major players joined forces to accelerate the green transformation of data centers. Danfoss and Google are now taking a step further by entering into a broader partnership.

Jürgen Fischer, President, Danfoss Climate Solutions, said: “At Danfoss, we want to revolutionize how we build and decarbonize data centers together with our customers. When we partner up across industries, like we have done with Google, we accelerate this development towards building better and more sustainable data centers – using technologies available today.”

Google Vice President of Data Center Innovation, J.P. Clausen, is excited about the collaboration. “This is a great example of a partnership utilizing each other’s strengths and using technology to optimize the customer experience, increase productivity and reach sustainability goals. Danfoss is a leader in energy efficiency, and these solutions help support Google’s 2030 goal of running our data centers on carbon-free energy 24/7. We’re happy to deliver AI innovation through Google Cloud, enabling businesses like Danfoss to operate in new and smarter ways,” says J.P. Clausen.

[MUMBAI,30th January 2024 ] – Eleganz Interiors, India’s leading interior design and build firm, is gearing up for an unforgettable celebration as it marks its 35th anniversary in the industry. The event, scheduled at MCA Bandra Club on February 2, 2024, starting at 7 pm, promises an evening of glamour, inspiration, notable personalities, and reflection on the remarkable journey of Eleganz Interiors.

The event’s highlights feature esteemed guests, including Gaur Gopal Das, celebrated motivational speaker, Mr. Deepak Parekh, former Housing Development Finance Corporation Chairman, and Mr. Hafeez Contractor, the renowned architect known for shaping India’s skyline. Their presence promises to bring a unique and insightful perspective to the celebration, with Mr. Parekh scheduled to deliver an engaging speech, adding further significance.

Furthermore, the gala promises a stellar lineup of activities, drawing in industry professionals, influencers, and celebrities. The dynamic flow begins with a pre-event session featuring a media wall and welcome drinks. The main event in the ballroom will kick off with an introductory video, followed by a keynote speech from Mr. Sammeer Pakvasa, the managing director and CEO of Eleganz Interiors. The founder, Mr. Akshay Pakvasa, will then take the stage, shedding light on Eleganz Interiors’ exceptional 35-year journey and forward-looking vision. Subsequently, Mr. Deepak Parekh and Mr. Hafeez Contractor will share their insights. The spotlight will shift to a dedicated presentation on Eleganz’s Corporate Social Responsibility (CSR) initiatives. Following this, the stage will be set for discussions on sustainability, leading to a video presentation and a captivating sand art performance. Gaur Gopal Das will deliver an inspiring address, culminating in a champagne toast to close the event. Afterward, attendees can indulge in gourmet meals and seize networking opportunities, ensuring an unforgettable experience for all.

Sammeer Pakvasa, the Managing Director and CEO of Eleganz Interiors and a driving force behind the company’s success, shares, “This is a moment of great joy and pride for us at Eleganz Interiors to complete 35 years in this industry. In 1988, my father, Mr. Akshay Pakvasa, initiated this Business as an Interior contracting firm. Today, we stand as proud market leaders as Eleganz Interiors—a testament to his visionary legacy. From a modest team of 4, we’ve evolved into a flourishing family of more than 450 members, spread across India and Singapore. From inception to prominence, this journey is a celebration of growth, resilience, and the vibrant spirit that defines Eleganz Interiors. I am truly grateful for the journey and excited for the future!”

With over two decades of transformative leadership, Sammeer Pakvasa has steered Eleganz Interiors from an Interior contracting firm to a top-tier General Contracting and design & build company. Under his guidance, the company achieved remarkable milestones, including expanding operations to Singapore, nurturing a dedicated team of 400+ professionals, reaching a turnover of 350+ crores, earning recognition as a “Great Place to Work” and “India’s Best Design and Build fitout firm” by Outlook Business India. Eleganz’s commitment to sustainability is evident in initiatives such as using renewable materials and waste reduction programs and aligning with LEED and WELL Building certification standards, earning them the coveted “Sustainable Business of the Year 2023” by the World Startup Conventions.

In the future, Eleganz Interiors will persist in leading design innovation, sustainability, global expansion, and excellence in interior design and build. Join them in toasting to 35 years of excellence, reflecting on the past and embracing a promising future.

Indore, 30th January 2024 : In a momentous gathering that reshaped the landscape of human resources, SVKM’s NMIMS Indore Campus proudly hosted the unprecedented ‘HR Conclave-People Puzzle’. The event witnessed the convergence of industry-leading Human Resource titans, forward-thinking thought leaders, and esteemed academicians from premier national and multinational organisations, who addressed and engaged with more than 300 enthusiastic and future-focused students.

The conclave was graced by top Chief Human Resource Officers (CHRO) and HR executives from leading firms and organizations from across the country. The prominent guests included Mr. Anand Mishra, Senior Vice President – HR, HDFC Ergo; Mr. Pravin Sawant, CHRO & Senior Vice President – HR, 63 Moons Technologies; Mr. Sushant Kumar, APAC Lead – Early Career Programs, TATA Technologies; Ms. Indrani Chatterjee, Group CHRO, Allcargo Logistics Ltd; Mr. Gaurish Wagh, Global Talent and Leadership Development Lead, Credit Suisse; Mr. Unmesh Pawar, Chief People Officer, South Asia, Dentsu; Ms. Bosky Sharma, Head HR – Mindspace Business Parks, K Raheja Corp, Mr. Yogesh Sharma, Head – Employer Branding, Campus, Talent Acquisition – eClerx, Mr. Abdul Quader Kinariwala, HR & Talent Lead – Accenture and Mr. Paramveer Singh Narang, India Head of Talent Acquisition – Capital One

Expressing his thoughts about the role of work culture in employee retention, Mr. Sushant Kumar pointed out that organisational culture and values played a significant role in the employee’s choice to remain with the company. He believes that a sound work environment is the biggest competitive advantage for an organisation in a cut-throat job market.

Mr Anand Mishra reiterated that work culture played a crucial role in employee retention. According to him, a training-oriented and rewarding corporate environment was the key to recruiting and retaining today’s future-focused generation that was keen to grab learning and growth-based opportunities over increment-based conventional offers.

At the Conclave, eminent HR leaders delved into HR management areas about engagement, retention, performance, learning and development, compensation and benefits, and change management. There were wide-ranging discussions and deliberations across three distinct panels on ‘Retention as the New Recruitment,’ ‘Engaging the Gen Z in Modern WorkForce,’ and ‘Managing Performance of Hybrid WorkForce.’ All the panel discussions were moderated by renowned journalists who ensured an engaging round of Q&A between the esteemed panellists and the audience.

According to Mr. Unmesh Pawar, the way organisations and HR executives navigate challenges pertaining to the expectations and perceptions of today’s workforce will define how the workplaces of tomorrow will look. He emphasised that it was important for every organisation to encourage a cohesive work environment where everyone’s skills and experiences come together to uplift the overall work experience for the next generation of the workforce.

Mr. Gaurish Waugh shed light on the several recruitment and onboarding processes designed by organisations to cater to the current generation of potential employees that are currently in practice across the board. He called upon HR professionals and organizations to include practical training and development programs from as early as their pre-onboarding process to attract Gen Z to their organizations.

Speaking about the success of the event, Mr. Rudresh Agaskar, Joint Director – Placements at SVKM’s NMIMS Indore, said, “The HR Conclave was an enriching experience with several eminent industry leaders coming together and presenting a roadmap forFuture of Human Resources. It was a brilliant learning experience for all of us here at NMIMS Indore, including students and faculty. We look forward to more such crucial forums and conclaves that provide us with broader perspectives on several key academic issues.”

Dr. Anshuman Jaswal, Director atSVKM’s NMIMS Indoresaid, “The HR Conclave 2023 stands as a testament to the institution’s commitment to fostering learning and industry collaboration, ensuring that the future HR leaders are well-equipped to navigate the ever-evolving dynamics of the global workforce.”

Mumbai, 30th January 2024 – In a unique blend of patriotism and entertainment, KORUM Mall unfolded a spectacular movie promotion event on the grand occasion of 75th Indian Republic Day. The event seamlessly combined the spirit of nationalism with the glitz and glamour of the Indian film industry, captivating audiences and fostering a sense of pride and celebration. KORUM Mall was abuzz with excitement as it hosted this special meet & greet event with the cast of the eagerly anticipated Marathi film “Shivrayancha Chhava.”

The highlight of the day was the exclusive fan interaction as admirers of “Shivrayancha Chhava” had the rare chance to meet and converse with luminaries from the movie including the acclaimed Bhushan Patil, Abhijeet Shwetchandra and Ayesha Madhukar. These interactions were intimate moments of connection, leaving fans with memories to cherish for a lifetime.

The event was steeped in patriotic fervour, aligning perfectly with the nation’s spirit of Republic Day. Fans immersed themselves in a variety of activities including singing, dancing and photo sessions. These exciting activities added to the festive atmosphere and further deepened the sense of national pride for those present.

The event was a thrilling experience for many, heightening their excitement and anticipation for the film’s release as well as fostering a deep connection between the fans and the film industry. The event stands as a testament to KORUM Mall’s commitment in providing unique and enriching experiences to the patrons.

Deva Jyotula – VP Retail, commenting on the the event said “We commemorated Republic Day, a day of national pride, with festivities that reflect the diversity in India. Bringing the ‘Shivrayancha Chhava’ ensemble to KORUM Mall was a delightful experience for our customers as it perfectly blended the enchantment of movies with people’s passion for nation. At KORUM, we’re committed to creating experiences that embody our lively and varied culture into memorable moments.”

New Delhi, 30th January 2024: Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), is set to showcase its comprehensive range of exclusive aftermarket solutions for two-wheelers, Three Wheelers, Car, Commercial Vehicles, Tractors and Off-Road vehicles at ACMA Automechanika Delhi 24, India’s premier trade fair for the automotive service industry. This mega event, organized by Messe Frankfurt Trade Fairs India and ACMA, will be held at the Pragati Maidan in New Delhi from February 1st to 3rd, 2024, at booth E02. This marks the first physical edition of the event post-COVID-19.

During this three-day exhibition, The exhibit will feature 16 LED side wall panels, creating a dynamic display of its product range, videos, and advertisements. Visitors can also engage with UNO Minda representatives at strategically positioned panels equipped with digital displays, tablets and physical product displays managed by the project manager to provide detailed product insights and address visitor’s inquiries.

UNO Minda will display futuristic and new-age technology products in the Electric vehicle (EV) space like AVAS (Acoustic Vehicle Alerting System), EVSE (Electric Vehicle Supply Equipment), Off Board & On Board Chargers, smart plugs etc. Extensive coverage in ICE vehicles will also be in showcase in both Electrical and Mechanical Category like Automotive Switches, Lighting, Horns, Filters, Alloy Wheels, Seating, CNG/LPG Kits, Air Brakes, Car Braking, Shockers & Struts, Rear View Mirrors, Advanced Infotainment Systems, Premium Car Speakers and the latest automotive safety technology, Car DVR featuring Advanced Driver Assistance Systems (ADAS).

Speaking about their participation at the Expo, Mr. Rakesh Kher, CEO, Aftermarket Division, Uno Minda Ltd., said, “This time we are showcasing EV products in our portfolio and our stall is designed in such a way that customers can come and find products of their desired segments – 2W, 3W, Car, Commercial, Tractor & off road. Our focus will be on customers in the value chain/supply chain – distributors, retailers and mechanics with a ‘Customer first’ approach.

The aim is to address New-age customers’ dynamic expectations as they always demand new technological products. To integrate this into our core identity, we have embraced ‘DRIVING THE NEW’ as a new positioning line that will shape our future. With our quality-oriented wide product range, we are trying to make end consumer life simpler and safer which are available online and offline.”

The event will welcome Automotive component aftermarket channel partners like distributors, Wholesalers, retailers, Professionals from car repair shops, garages, service stations, fleet management, offering networking and business opportunities. There will also be knowledge-sharing sessions, conferences, discussions, and industry networking through partnerships to highlight sector trends and developments.

ACMA Automechanika New Delhi 2024, with over 500 exhibitors from 12 countries, stands as one of the most influential events for the aftermarket business, organized by Messe Frankfurt subsidiaries, drawing industry players from around the world.

30th January 2024: Bank of Baroda (Bank), one of India’s leading public sector banks, today announced the launch of a comprehensive Current Account Package with seven new differentiated Current Account products. Each current account product has been specially curated to meet the specific business banking needs of different business segments, empowering customers and giving a boost to their businesses. The new Current Account package was unveiled at an event at the Bank’s Corporate Office by the MD & CEO, Shri Debadatta Chand in the presence of the Bank’s Executive Directors, CVO and Ms. Shafali Verma, Indian Cricketer and the Bank’s Brand Endorser.

The newly launched bob Current Accounts are: bob Lite (aimed at individuals/sole proprietorships/small businesses), bob Women Power (for women entrepreneurs), bob Smart (aimed at businesses largely conducting digital transactions), bob Gold (for medium-sized businesses) and bob Platinum, bob Rhodium, and bob Diamond (for large businesses having high transactional requirements).

These accounts come with features and value-added services based on the chosen account such as higher anywhere cash deposit limits, free Sound box with QR code and POS machine (with zero monthly rental), a bundled collateral-free overdraft facility with the current account, curated Baroda Cash Management Services for the higher account variants, in addition to lower monthly average balance requirements.

Speaking on the occasion, Shri Debadatta Chand, Managing Director & CEO, Bank of Baroda said, “Recognising the ever-evolving banking needs of various types of businesses on their growth journey, and aspiring to be their banking partner, Bank of Baroda is introducing a new suite of cutting-edge current accounts packed with features and benefits designed to make banking more rewarding for our customers. We have analysed our customer base and conducted an extensive product segmentation exercise, which inspired us to launch a range of differentiated products in the market targeting different business segments. The new range of bob Current Accounts will ably support our customers’ growth plans.”

“The newly launched current account products have been meticulously designed to meet the dynamic requirements of businesses and individuals alike. They not only offer exceptional value but also position Bank of Baroda as the preferred choice for customers seeking innovative, competitive and tailored financial solutions. In addition, these initiatives are geared towards growing our low-cost deposits and increasing our market share,” Shri Chand added.

Other benefits include a lifetime free corporate credit card (subject to eligibility) for the current accountholders, discounts on processing charges on retail loans (including home, auto, education and mortgage loans) and discounted demat account facility.

In tandem with this launch, Bank of Baroda has also comprehensively revamped its three existing current account products – bob Advantage, bob Premium, and bob Supreme, making them more competitive and attractive.