Archives January 2024

Hyderabad, India January 29th 2024: ISB Executive Education recently hosted the inaugural edition of the CXO Summit, under the theme “Innovate to Accelerate”. Held at the Indian School of Business’s Hyderabad campus, the event was a confluence of a diverse group of top executives, industry leaders, and thought leaders facilitating meaningful discussions on various business and leadership topics. Experts brought to the fore strategies to innovate and adapt, to accelerate the growth trajectory of organisations.

The summit featured keynote sessions from industry experts, panel discussions on innovation and leadership, and opportunities for networking. These sessions provided attendees with insights into contemporary strategies and approaches relevant to the modern business environment.

The event was flagged off by Professor Deepa Mani, Deputy Dean, ISB Executive Education and Digital Learning, and Professor of Information Systems at ISB, who emphasised the importance of adaptable leadership in response to economic, geopolitical, and technological changes, saying, “In this dynamic business environment, when people experience you as a leader, they will experience you as someone with superior judgement. This judgement calls upon leaders to think analytically, critically, and incorporate diverse perspectives. With the CXO Summit, our goal is to equip you with the insights, knowledge, and strategies necessary to drive business growth and transformation in this era of rapid change and disruption.“

In his keynote address, Shri Anantha V Nageswaran, Chief Economic Advisor to the Government of India, conveyed a vision of India’s burgeoning potential. He highlighted the country’s youthful aspirations, innovation, and resilience in the face of global challenges. Emphasising the importance of adapting to technological advancements and ethical business practices, he highlighted the role of Indian businesses in fostering sustainable and inclusive economic growth. His optimistic outlook reflected confidence in India’s ability to navigate and capitalise on current global trends, backed by the nation’s promising demographic dividend.

Sujatha Kumaraswamy, Executive Director, Executive Education and Digital Learning, ISB, emphasised, “The CXO Summit – Innovate to Accelerate focuses on three tracks in the Indian growth story: India’s Emergence on the Global Stage, the Technology Innovation Ecosystem, and Nurturing and Leveraging Talent. Conversations and experiences such as this reinforce the need for a platform where senior leaders engage and learn and look at ways to innovate and accelerate their growth stories.”

The summit hosted six knowledge sessions over three tracks, India’s Emergence on the Global Stage, the Technology Innovation Ecosystem, and Nurturing & Leveraging Talent. The first track set the context for the India story, through the Keynote and Analyst Talk sessions, discussing the impact of geopolitical volatility on organisational strategy and planning this year. From building resilient supply chains and manufacturing hubs to tapping into Indian consumers’ spending power, the speakers explored strategies to mitigate business risks and enhance investments in the ever-shifting global landscape.

The second track, focusing on Nurturing & Leveraging Talent, revealed insights from a fireside chat on inclusive leadership and a masterclass on Diversity, Equity, and Inclusion (DEI). It was concluded that nurturing a diverse workforce and practicing inclusive, empathetic leadership are crucial not just for fostering innovation and empowerment, but also for driving organisational success.

The third track delved into technology and innovation ecosystems. Participants in the spotlight session discovered how global capability centres (GCCs) are revolutionizing businesses by streamlining workflows and promoting cross-functional collaboration with agile methodologies. The fintech panel further explored the significant role of blockchain, AI, and digital identity solutions in spurring economic growth and enhancing financial inclusion nationwide.

The inaugural CXO Summit saw the participation of more than 250 senior leaders as delegates and highlighted ISB Executive Education’s commitment to fostering future leaders of tomorrow.

New Delhi: With Valentine’s week just around the corner, the anticipation is building for Delhi’s hottest musical event. Moonrise Festival, scheduled for February 10th and 11th at the JLN Stadium, is all set to turn up the heat with an electrifying artist lineup and cult performances.

The festival’s management team has recently revealed some exciting brand partnerships, featuring renowned names such as Krasa, 24Seven, and Red FM. This significant announcement has once again thrust the festival into the spotlight. The two-day spectacle managed and promoted by Icebolt Marketing Solutions, guarantees an unforgettable musical journey with performances by legendary artists like Adnan Sami and the acclaimed Bollywood sensation Akhil Sachdeva.

Talking about the development organizer Vineet, founder of Moonrise Festival India Pvt. Ltd., said, “We are delighted to have Krasa as the title sponsor on board and youth-centric brands like 24Seven and Red FM as partners. In the coming week, we are expecting a few more names to join the list. The festival has garnered an overwhelming response and we look forward to a grand and successful show on both days of the festival.”

The two-day-long music festival, happening in the heart of the city at one of the most iconic venues in New Delhi, JLN stadium, offers an unmatchable experience of music, youth culture, and culinary delight to visitors. The main highlight of the festival is the stellar performance by the music maestro, Adnan Sami, and Bollywood hits by Nasha Boy Akhil Sachdeva, who shot to fame with his Love Anthem ‘Tera Ban Jaunga’ from the movie Kabir Singh. The musical tableau includes performances by many leading artists including cult rappers like Sid-K, DG Immortals, Krsna, and Seedhe Maut, Indie Band Twin Strings and DJs like DJ Yogi, DJ Kashish and DJ Cheshta.

The inaugural day will be dedicated to the timeless melodies of Bollywood’s Romantic theme, and the following day to the compelling rhythms of Cult Hip Hop. Beyond music, the festival heightens the attendees’ experience with a wide range of local and international food delicacies along with flea markets that allow you to both shop and have fun.

The activities during the festival include tattoo making, hair braiding, tarot card reading, and face painting. The festival will be full of surprises, including fun activities, token rewards, artist meet-and-greets, and dedicated special guest zones, ensuring an unforgettable experience for all.

The passes and tickets for the event are available on leading platform Paytm Insider and more details can be explored on its Instagram handle, @moonrisefestivalind.

Mr. Gaurav Jalan, Founder & CEO, mPokket

“In India’s dynamic fintech landscape, 2024 promises a revival of business growth and steadfast support for advanced technologies. As the interim Budget for the fiscal year 2024-25 approaches, scheduled to be presented by Union Finance Minister Nirmala Sitharaman on February 1, 2024, we anticipate that the Interim Budget will align with the industry’s expectation for continued momentum in financial inclusion and innovative lending solutions for MSMEs and the Indian youth.

Whether it was improving business fundamentals, adapting to revised regulatory norms, or braving the funding winter, fintechs have displayed tremendous agility and fortitude in managing these challenges. We are optimistic about the measures that will propel the growth of India’s fintech segment. Our primary hope revolves around a strategic focus on fostering financial inclusion, particularly in Tier 2, 3, and 4 cities, underpinned by the establishment of a robust trust-based lending ecosystem. We also await initiatives that will standardize lending practices and encourage collaboration between banks, notably Public Sector Banks and fintech firms.

The Budget is expected to highlight the importance of expanding digital public infrastructure, such as Account Aggregator and OCEN, to facilitate broader financial inclusion and unlock more data for intelligent lending practices.

Given the pivotal role of fintechs in driving the start-up ecosystem’s growth in the country, we look forward to a supportive fiscal policy approach that enhances the attractiveness of investments in this segment. Moreover, the Budget could create an enabling environment for sustained innovation and the digital delivery of services by the fintech industry, positioning it for the predicted dominance over traditional bank lending by 2030. Finally, we also anticipate a nuanced, supportive approach towards ESOP taxation and fostering talent retention.”

New Delhi, January 29th, 2024: Sports For All (SFA), India’s leading tech-enabled multi-sports school competition platform, today commenced with New Delhi’s inaugural edition of the SFA Championships. With record participation of athletes across the city, SFA Championships aims to unveil the city’s best sporting talent, discover the ‘number one school in sports’, and enable a platform for future champions to compete on a professional platform.

The opening day of the SFA Championships was held on the grounds of Dr. Karni Singh Shooting Range (KSSR), DDA Squash and Badminton Stadium, and Dr. Syama Prasad Mukherjee Swimming Pool Complex, all equipped with state-of-the-art infrastructure.

Reflecting on the profound impact of sports on youth, Mrs. Manmohan Kaur, Advisor to the Cost Department of Higher Education, Ministry of Education, Government of India, shared “Sports serve as a cornerstone in the holistic development of individuals, fostering not just physical well-being but also providing essential life skills such as discipline and teamwork. Witnessing the passion and determination exhibited by these budding athletes, I believe such championships are important in empowering talent and promoting a culture of sportsmanship and excellence,.for our country.”

The pulse of the competition resonated through the air as the crack of rifles and pistols set the tone for intense contests. Participants, ranging from U-12 to U-16 boys and girls, showcased their precision with the peep sight rifle and air pistol.

Vani Chauhan, a talented U-17 Shooter from Manavsthal School, shared her journey filled with dedication and triumphs “Seeing my cousin sister excel in shooting sparked my interest, and I’ve been practicing for 2.5 years. I started in Gurgaon and later moved to Delhi for nationals. Winning bronze across key competitions was a huge motivation to pursue further in sports. My aim is to play at the national level like my idol, Rhythm Sanghwan. Her journey inspires me, and discovering SFA Championships made me realize it’s a great platform for shooters like me.” 

Simultaneously, the squash courts echoed with the rapid movements and strategic plays of athletes across the U-9 to U-19 categories. Young swimmers plunged into the water with determination, competing in U-12 to U-15 categories of backstroke, breaststroke, and freestyle.

Results for Day 1

SFA Championships is poised to make sports accessible for school athletes across the country, thereby empowering today’s talent to become the Champions of tomorrow. The journey to represent the country at the Olympics is what SFA Championships is enabling for emerging athletes.

Bengaluru, 29^th January 2024:  Ashwin Sheth Group, a leading real estate developer, known for crafting luxury residential developments in Mumbai, launches “FERN”, the last and the ninth tower of the Sheth Vasant Lawns project in Thane. Sheth Vasant Lawns is sprawled across 7 acres of landscape with eight aesthetically designed towers, the property is already home to over 550+ happy families.

 FERN at Sheth Vasant Lawns offers an exquisite selection of 2, 3 and 4BHK residences, as well as Jodi apartments with a 32-floor storey building. ‘FERN’ epitomises luxury, privacy and convenience within the secure confines of a gated community starting from 840 sq. ft at 1.57 cr onwards. FERN is Vastu Compliant and the project has maximum privacy with only four apartments per floor. The buyers will enjoy the views of Yeoor Hills and the city view.

As per recent surveys and reports, in the years 2022 and 2023, Thane is the most searched location for buyers to buy their dream homes. Thane, once considered a distant suburb of Mumbai, has undergone a remarkable transformation over the past decade. It is now a thriving city with its own distinct identity. Located in the north-eastern part of the MMR, Thane boasts excellent connectivity to Mumbai via the Eastern Express Highway and the Central Railway line. This connectivity has played a pivotal role in Thane’s real estate growth, making it an attractive destination for both residential and commercial developments.  A recent report by Savills India also pointed out that Thane witnessed a significant increase of three to eight per cent Year on Year (YoY) on account of consistent demand for completed as well as under-construction properties.

Commenting on the award-winning project, Mr. Ashwin Sheth, Chairman and Managing Director of Ashwin Sheth Group, said “Building Thane-Platinum Belt was my dream and a vision to give the best to our home buyers with the ease of connectivity and nearby good infrastructure. Thane Platinum Belt has the best residential, retail, hospital and commercial development. Sheth Vasant Lawns was one of our first developments in Thane and we have successfully delivered eight towers. ‘FERN’, the newest and best addition to Sheth Vasant Lawns, is a testament to our unwavering commitment to redefining luxury real estate and delivering an exceptional standard of living for the discerning homebuyer. Through our projects in the Thane Platinum Belt, including Vasant Lawns, we endeavour to provide world-

class services and bespoke amenities to address every need and fulfil every aspiration. We constantly seek to unlock that potential and usher in a bold new era of elevated urban living in the Thane”.

Commenting on the Launch FERN, Mr. Bhavik Bhandari, Chief Sales and Marketing Officer of Ashwin Sheth Group, said “With Vasant Lawns, we’ve successfully curated a blend of comfort and luxury for over 550+ happy families through strategic location and unparalleled amenities. The introduction of ‘FERN’ extends this legacy, offering an unmatched living experience. FERN isn’t just a new tower; it’s a symbol of modern living and a lucrative investment opportunity for NRI customers. We believe it will be a sought-after choice for homebuyers, renters, and those seeking a promising real estate investment in Thane.

An impressive 40% of the Sheth Vasant Lawns property is dedicated to open green spaces. Incorporating 25+ best-in-class amenities, it provides boundless opportunities for recreation and relaxation, catering comprehensively to the diverse preferences of homebuyers. Nestled within Thane’s Platinum Belt, the city’s most coveted location, Vasant Lawns enjoys proximity to the vibrant Viviana Mall, offering a plethora of premium entertainment and retail options. Furthermore, its strategic location, just a few kilometres away from the esteemed Singhania School and the upcoming metro station, ensures unparalleled connectivity and convenience. The proximity to Jupiter Hospital offers residents expedient access to world-class healthcare facilities.

The Design Architect for FERN is P &T Consultants PTE LTD, Singapore and ACIPL. The Landscape Architect is Site Concepts International Pvt Ltd, Singapore and the RCC Consultant is J W Consultants LLP. ‘FERN’ embraces Biophilic design and spacious balconies, offering a peerless living experience and an exclusive urban retreat within the bustling cityscape. The expansive floor layouts, filled with natural light, optimise functionality while creating a sanctuary of comfort. With its contemporary design ethos, superior construction quality, and meticulously planned landscapes, ‘FERN’ by Ashwin Sheth Group sets a new benchmark in luxurious living.

To learn more about the project please visit:https://www.ashwinshethgroup.com/projects/sheth-vasant-lawns/

The project has been registered via the MahaRERA registration number: P51700003655 under registered projects.

Hyderabad, January 29, 2024:  Sai Silks Kalamandir Ltd. (SSKL) is making waves in the ethnic apparel retail industry with its bold move towards institutionalizing merchandising and sales processes. Through a strategic blend of digitization, the addition of 100 merchandising experts, and the development of in-house IT solutions, SSKL has unveiled a game-changing internal Enterprise Resource Planning (ERP) system, capturing 25 nuanced aspects of each saree, from design intricacies to color schemes and acquisition details.

Renowned for its traditional yet diverse collection of ethnic wear, SSKL recently celebrated a remarkable debut on the stock exchanges and proudly inaugurated its 58th store, marking a period of extraordinary growth and expansion. The company’s commitment to excellence is underscored by its plan to open 10 stores annually, adding nearly 26 stores in the next two years, with four stores already operational post-IPO, taking the total to 84 stores.

The technology-driven approach adopted by SSKL has enabled the swift identification of fast and slow-moving stock, allowing for efficient inter-store stock transfers tailored to localized preferences. This optimization not only enhances throughput but also elevates customer satisfaction by aligning inventory with the unique tastes and preferences of each location.

What sets SSKL apart is the groundbreaking ERP system that goes beyond traditional inventory management. With a meticulous focus on 25 aspects of each saree, the system provides invaluable insights into merchandising, facilitating precise analysis within the purchase department. Leveraging artificial intelligence (AI) for analytics, the system ensures stock efficiency, setting a new benchmark in the industry.

Prasad Chalavadi, Managing Director of SSKL said, “The technology deployed now is custom made, tailored based on the requirements of the business on the supply side as well as on the sale side. We have built custom reporting layers to fetch data whenever we need  and however we need to run the reports effectively.

This integration of systems has empowered us with regular dashboard analysis, allowing us to make informed decisions and strategically drive the company forward.”

Beyond internal processes, the technology-driven inventory management system is poised to transform the industry landscape. As SSKL strengthens its e-commerce presence and expands into new geographies, the company stands at the forefront of innovation in the dynamic world of ethnic apparel retail.

Mumbai, 29 January 2024: To understand how conscious living in the built environment is reflected in India, Godrej Design Lab, a Godrej & Boyce platform to advance design excellence, published its report ‘Understanding Conscious Living in India: A deep-dive into spaces, materials and the environment’. Created in collaboration with Unbox Cultural Futures, a leading arts and culture research organisation, this report is a curation of cases and conversations with over 25 expert industry professionals including Rahul Mehrotra, Anupama Kundoo, Ayaz Basrai, Krsnaa Mehta, Rooshad Shroff and Sameer Kulavoor discussing cases and concepts to inspire innovative ideas with an aim to bring the Indian perspective on conscious living to the forefront.

Emphasizing the collective effort required for a sustainable future, Nyrika Holkar, Executive Director of Godrej & Boyce, said:  “Given India’s rapid economic growth trajectory, it’s important to focus our efforts on creating built environments with innovations in use of new sustainable materials and processes to create conscious spaces across homes, offices, factories and public infrastructure that enrich lives but simultaneously reduces environmental impact.”

She added: “Godrej Design Lab initiatives like ‘Conscious Collective’ and the ‘Understanding Conscious Living in India’ report are focused on fostering a community of collaboration, across experts and the public to enhance mindful designs. Sustainable business practices have always been a priority for our company, and this is an evolution of that process.”

The 2023 ‘Understanding Conscious Living in India’ report identifies ‘4 Big Shifts’ that have the potential to shape conscious living in India. Each shift focuses on materials, environment, and spaces, offering unique perspectives on the evolving dynamics of conscious living within India’s socio-economic landscape.

1.  ‘Looking Back to Move Forward’:

This approach involves rediscovering age-old traditions to address challenges with fresh insights. It focuses on how India is paving a way by sourcing material locally, creating employment opportunities and slowly taking steps to become a manufacturing hub.

The report carries examples of homegrown firms like Sketch Design Studio and Studio North that have crafted impactful architectural prototypes by harnessing traditional techniques and utilizing local materials, effectively addressing climate challenges.

2. ‘Balancing Act: Consumption & Conservation’:

An evolving comprehension of the intricate relationship between consumption and conservation prompts a reevaluation of collective views on action, responsibility, and accountability. With an alarming climate crisis, it’s important to seek conscious choices, participate in community driven initiatives and demand for policies that encourage green practices thus creating a perfect balance between consumption and conservation.

The report explores conscious consumption 3 levels of influence across policy, community and brands.  It cites the role that policies play in creating a clean energy future of India, however community-driven activism by groups like ‘Warrior Moms’ are driving change at a local level and how brands like Zerocircle are championing sustainable business practices.

3. ‘Spaces Activated’:

The way we perceive cities and spaces as living entities is evolving, spurred by the wake-up call of the pandemic. This shift not only revitalizes medical, cultural, and environmental contexts but also emphasizes the crucial need for resilient urban planning. Post-pandemic, cities are becoming more socially oriented, prioritizing community spaces for social development, nation-building, leisure, and entertainment.

‘Parel Baug’ designed by StudioPOD, in partnership with MVRDV, is a pathbreaking example of using principles of good street design and placemaking to convert encroached and underutilized spaces to be an inclusive, well-being-focused, and sustainable haven for the local community in Mumbai.

4. ‘Search for authenticity’:

Authenticity plays a crucial role in shaping our conscious living practices in the global, connected world that we live in today. This results in shaping traditional preferences towards global norms as we see with the growing popularity of ‘zero-waste’ weddings. There is also a celebration of micro-cultures with niche cultural practices being restored and championed. With the exposure to the digital universe, we have new avenues to explore at a global scale, thus giving us a landscape for experimentation to make conscious sustainable choices.

The report is part of an on-going conversation by Godrej Design Lab to highlight the need for sustainable practices in the built environment. It follows the ‘Conscious Collective’ event that took place in Mumbai in December 2024.

To read the full report visit www.godrejdesignlab.com

India, 29^th January 2024: GoTo, the company making IT management, support, and business communication easy with flagship products such as GoTo Resolve and LogMeIn Rescue, today, announced Tony Haller as their new Global Head of IT Partner Sales Strategy. Tony will focus on increasing partner awareness and performance of GoTo’s IT support and management products.

GoTo continues to double down on its investment in the GoTo Partner Network and make key enhancements and hires to support partner’s needs. Tony is the latest addition to the company’s stellar team and his expertise will ramp up the MSP program, boost sales, and drive innovation to support GoTo partner’s IT needs and grow their businesses.

Tony brings decades of technology industry sales expertise to further GoTo’s commitment to supporting and growing the IT partner community around the world, focusing on MSPs and strategic partnerships. In addition to this, GoTo has revamped its traditional Partner Benefits Program (Partner Perks) to be more inclusive and rewarding for the direct and agent partners. Furthermore, GoTo’s investment in marketing and enablement support has made it easier for partners to take advantage of co-marketing activities and earn more payouts.

Tony Haller, Global Head of IT Partner Sales and Strategy, GoTo, said, “I am excited to join GoTo at a time of continued growth of our Partner program. GoTo is committed to providing businesses with affordable and effective IT support and management through their valued partners, and I look forward to bringing my experience and ideas to help evolve the program further.”

Prior to Tony’s new role at GoTo, he held various sales leadership positions at cybersecurity companies, LastPass and Continuum, as well as IT Mindshare and U.S. Cellular.

Learn more at: https://www.goto.com/partners

Coimbatore, January 29, 2024: In collaboration with NGO partner United Way Bengaluru (UWBe) and Vadavalli Gram Panchayat, in the Sulthanpet block of Coimbatore, Herbalife successfully rolled out an important initiative called Rural Rising, an integrated rural development program. Herbalife has continuously supported the program for the last three years in other districts of Karnataka and the Wayanad district of Kerala.

Vadavalli Gram Panchayat, with a Human Development Index well below the state average, faced challenges in various areas. To complement the Gram Panchayat’s efforts, the Rural Rising initiative addressed critical needs such as education, health and hygiene, water, livelihood, and clean energy, areas where communities encountered significant challenges.

Today marked a significant milestone as the initiatives rolled out last year were inaugurated with distinguished guests, including, Honourable Additional Collector; Shri Vijaya Kumar and Smt. Revathi, Block Development Officers from Sultanpet Shri E. Francis Charles, Assistant Educational Officer; Smt. Murugeshwari, DPO, Sulthanpet; Govinda Raj, Panchayat President from Vadavalli; , Regional Head Herbalife, and United Way Bengaluru team.

Under Early Childhood Care and Education (ECCE), the initiative rolled out a program called Born Learning Campaign to create a conducive learning and development environment in Vadavalli and Akkanaickenpalayam Anganwadi Centres (AWCs). This involved upgrading AWCs, providing teaching and learning resources, establishing libraries, and enhancing the capacity of Anganwadi Workers and Helpers through ECCE training. Additionally, one Nutrition Garden was developed in an Anganwadi Centre, along with the creation of 10 household-level kitchen gardens. A total of 663 Nutrition kits were distributed to children and their families.

As part of the School Empowerment Initiative, support was provided to Akkanaickenpalayam Govt Primary School and High School. This included setting up solar-powered classrooms, contribution of library books, renovating staff rooms and classrooms, toilets for girls and boys and providing an incinerator for girls, meeting the schools’ specific requirements.

Awareness sessions were conducted as part of the hygiene intervention, and 228 hygiene kits were distributed to students and school staff. The awareness sessions helped students understand the importance of hygiene in their daily routines. The interactive session covered vital practices, such as handwashing before and after meals, maintaining clean and trimmed nails, and regular teeth brushing. During a follow-up community visit, it was discovered that children consistently used the kits, adhering to the instructions provided during the awareness session and educating their parents about hygiene and sanitation.

An Overhead Tank (OHT) was installed in collaboration with the Panchayat to ensure quality drinking water. A 60,000-litre OHT tank was constructed with the installation of pipelines, benefiting 250 households and enhancing the availability and accessibility of drinking water.

Support was provided to Persons with Disabilities (PWDs) under the livelihood and inclusion initiative. Eleven PWDs received livestock, three individuals received mobility vehicles, and a school-going boy received a hearing aid.

In the interest of renewable energy, 50 solar streetlights were installed. These solar streetlights enhanced safety and security for villagers and triggered a ripple effect of economic and social benefits, uplifting the entire community. In one of the many cases, Saranya, a beautician, faced challenges due to inadequate lighting until solar streetlights changed everything. Previously, commuting during early or late hours was challenging, relying on family members for accompaniment. Well-lit streets now allow her to work longer hours without fear, transforming her family’s financial condition. Supporting a family of six, Saranya can now invest in her business, expand services, and hire women from her village, contributing to the economic growth of her community.

A total of 1631 people will be directly benefitted through this initiative.

“Our approach is not just implementing good initiatives; it’s about empowering communities to take ownership, ensuring sustainability far beyond our involvement. The Rural Rising Program exemplifies our vision. In collaboration with our CSR partner, we created a sustainable legacy of positive change in the community by engaging and developing the capacities of local administration and community members, formed strategic partnerships, and meticulously planned for maintenance.”, said Rajesh Krishnan, Chief Executive Officer, United Way of Bengaluru.

Ajay Khanna, Senior Vice President and Managing Director, Herbalife India, said, “Our vision, shared with United Way Bengaluru, has transformed lives across Karnataka, Kerala, and Tamil Nadu for over three years. Today, Vadavalli Gram Panchayat in Coimbatore stands as a testament to that commitment. From upgraded Anganwadis to empowered PWDs, each milestone fuels our confidence. We see families securing livelihoods and children armed with renewed dignity and hope, inspiring us to push forward, building a brighter future, together.”

Mr. Sohamm Thakkar, Co-Founder and CEO at ARtmeTech

In the ever-evolving landscape of advertising, one technological marvel has taken center stage and reshaped the way brands communicate with their audiences – CGI, or Computer-Generated Imagery. From conceptualization to execution, CGI has become a driving force behind some of the most compelling and visually striking advertising campaigns.

The Evolution of Advertising

Traditionally, advertising was predominantly about conveying a message and promoting products or services. However, with the advent of CGI, the narrative shifted from mere communication to immersive storytelling. CGI brought forth a new era where brands could create visually stunning and emotionally resonant content that goes beyond the boundaries of conventional advertising.

Captivating Audiences with Cutting-Edge Graphics

CGI’s impact lies in its ability to captivate audiences through cutting-edge graphics and technology. It allows advertisers to craft narratives that not only grab attention but also linger in the minds of viewers. The visual appeal of CGI ads has the power to create a lasting impression, making them a potent tool for brands striving to stand out in a crowded digital space.

Beyond the Film Industry: CGI’s Resurgence in Advertising

While CGI was initially associated with the film industry, its resurgence in advertising has been nothing short of revolutionary. Brands, once hesitant, quickly recognized the potential of CGI to elevate their storytelling capabilities. From automotive to fashion, and even in sectors like food and healthcare, CGI has found applications that transcend industry boundaries.

Building Emotional Connections

In today’s marketing landscape, brands are no longer satisfied with merely showcasing products. The emphasis has shifted towards building emotional connections with consumers. CGI plays a pivotal role in achieving this objective by offering a dynamic and visually engaging medium for brands to connect with their target audience on a deeper level.

Measurable Impact: CGI’s Dominance on Social Media

Recent data underscores the measurable impact of CGI advertising, particularly on social media platforms. Studies reveal that CGI campaigns capture a remarkable 40% more attention compared to traditional advertising. This statistic highlights not only the initial appeal of CGI but also its ability to sustain interest in an era dominated by content overload.

Future Prospects: CGI and the Next Frontier

Looking ahead, the future of CGI in advertising appears promising. As technology continues to advance, CGI is poised to seamlessly integrate with artificial intelligence, promising a new era of personalized and captivating advertising landscapes. The visionary pioneers behind creative tech companies foresee CGI as a dynamic fusion of creativity and innovation, continually reshaping the way brands engage with their audiences.

In conclusion, from concept to compelling campaigns, CGI has become a cornerstone of modern advertising. Its impact goes beyond aesthetics, influencing the very essence of how brands tell their stories and connect with consumers. As we navigate the ever-changing realm of advertising, CGI stands as a testament to the industry’s capacity for innovation and its unwavering commitment to creating unforgettable brand experiences.

Article written by Mr. Sohamm Thakkar, Co-founder & CEO at ARtmeTech