Archives January 2024

The Nutrient-Rich Bounty of Dry Fruits: A Closer Look at Vitamin D and Beyond

The Nutrient-Rich Bounty of Dry Fruits

Noida International Institute of Medical Sciences a unit of Noida International University is a center of excellence that would endeavor to develop patterns of teaching in postgraduate medical education in as many branches as possible and attempt to produce specialists in several disciplines of medicine.NIIMS has a Letter Of Permission granted by the National Medical Commission (NMC) for 150 MBBS seats for the academic session 2020-21.

NIIMS endeavors to provide medical education of the highest quality to the MBBS students.NIIMS’s greater focus lies on the pragmatic approach to learning that lets a student explore the deeper nuances of medical education. To achieve this feat NIIMS concurrently runs with NIIMS hospital which is a 350+ bedded super specialty hospital hence encouraging practical experience for the students. Located strategically in Greater Noida, just 30 minutes from the upcoming Jewar Airport NIIMS encompasses state of art medical facilities in line with the revised curriculum of the National Medical Commission(NMC).

Director Utkarsh K. Nemade’s Cinematic Sojourn Concludes

Director Utkarsh

BANGALORE, INDIA — (29th January 2024) Celebrated Indian Film Director and Actor, Utkarsh K. Nemade, recently concluded a transformative cinematic journey in his homeland, alongside his new colleagues from Srishti Manipal Institute, Bangalore. The collaborative adventure began at the Pune International Film Festival (PIFF) and culminated with a visit to Mumbai’s film studios, creating a tapestry of cinematic experiences.

For the past three days, Director Utkarsh K. Nemade and the students from Srishti Manipal Institute were immersed in the vibrant cultural tapestry of PIFF in Pune. Engaging with fellow filmmakers, industry leaders, and film enthusiasts, their presence brought an added layer of brilliance to the festival, sparking insightful conversations on the future of Indian cinema.

Following their enriching experience at PIFF, the entourage, led by Director Utkarsh K. Nemade, embarked on a cinematic exploration in Mumbai. Venturing into the inner workings of film production studios, the team gained firsthand insights into the creative process. Connecting with professional film crews, they fostered collaborations and exchanged ideas, transcending regional boundaries in the true spirit of artistic collaboration.

Yesterday marked the triumphant return of Director Utkarsh K. Nemade and the Srishti Manipal Institute team to Bangalore, concluding their cinematic sojourn. The journey, marked by passion and creativity, not only showcased the commitment to pushing the boundaries of storytelling but also highlighted the collaborative spirit that fuels the Indian film industry.

Four Dot Four, Techno India University & Techno India Group Partner

Techno India University

Kolkata, 29th January 2024: In a collaborative effort, Four Dot Four a Conclave For Careers, Education, SMEs & Culture has joined forces with Techno India University and Techno India Group to present thought-provoking panel discussions on key topics at the 36th Industrial India Trade Fair organized by the Bengal National Chamber Of Commerce & Industry and Enterprise Development of India, held today at Eco Park. The session was attended by Major Gen. H. Dharmarajan, AVSM, SM*, VSM, GOC, Bengal Sub Area, H.E. M. Aloys Bizindavyi, Ambassador of Republic of Burundi, Shri Debashis Sen, IAS (Retd.), Managing Director, WB HIDCO & Brigadier. Rajeev Kapur, SM, ADG, DGR (East). Smt. Manoshi Roychowdhury, Vice President, BNCCI was also present for the inaugural ceremony.

The first panel discussion on, “Balancing Act: Exploring the Interplay Between Digital Information and Classroom Knowledge”, featured distinguished panelists including Prof. Dr. Saikat Maitra, Mr. Indrajit Lahiri, Dr. Shivaji Banerjee, Ms. Rupa Majumdar, Ms. Shrestha Basu Roy Chowdhury and was moderated by Dr. Poulomi Dutta. The session, open to all, delved into the dynamics between digital information and traditional classroom learning.

The second panel on “Are We Ready to Accept a Lady as Leader?” included eminent figures such as Dr. Rupali Basu, Ms. Priya Banerjee, Mr. Jayanta Narayan Chatterjee and Mr. Avik Sarkar, with moderation by Mr. Korak Basu. This session explored gender roles and leadership acceptance in contemporary society.

“We are honored to be a part of the 36th Industrial India Trade Fair. These panel discussions co-hosted by us are crucial and informative for the youth, contributing to their holistic development and providing valuable perspectives for their future. She feels that classroom knowledge will always remain the best path to reach out to students in shaping their personality and minds. We must dismantle the barriers that prevent people from pursuing their dreams based on their gender.said Prof Manoshi Roychowdhury, Co-Chairperson of Techno India Group.

Students from universities, colleges, alongside renowned educators, professors, industry leaders attended the event.

The inaugural edition of SFA Championships Delhi, paves way for a sporting revolution

 SFA Championships Delhi

Delhi, 29th January 2024 Delhi eagerly anticipates the upcoming Sports For All (SFA) Championships, a multi-sports school competition platform that is set to captivate the city. With more than 6200 athletes from over 540 schools participating for the first edition, SFA Championships will discover the “number one school in sports”, in the city.

The SFA Championships is scheduled from January 28th to February 3rd, offering an exhilarating experience for athletes. Jawaharlal Nehru stadium, Indira Gandhi Sports Complex, Noida Educational Academy, Dr. Karni Singh Shooting Range (KSSR), DDA Squash and Badminton Stadium. Dr. Syama Prasad Mukherjee Swimming Pool Complex and GR International School (Skating Rink) will be the primary venues, providing a grand stage for the intense competition for sports such as Athletics, kabaddi, kho-kho, the racquet sports, karate, swimming, shooting, Yogasana amongst others.

Gender inclusivity takes centre stage, with close to 34% female athletes and 64% male athletes participating at the SFA Championships. The top sports opted by athletes for the Delhi edition are Football, Basketball, Athletics, Badminton and Skating.

The SFA Championships is the flagship IP of Sports For All (SFA), India’s largest tech-enabled multi-sports school competition platform. SFA’s vision is to host 150 Championships across 50 cities over the next five years. The commitment is to deliver first-class amenities for athletes, cutting-edge infrastructure, certified match officials, and referees. The event will feature comprehensive medical facilities, on-site physiotherapy services, clinics, and workshops to ensure the well-being of participants. Leveraging a digitally integrated system, athletes will enjoy access to detailed statistics, performance analysis, and match videography.

SFA and Viacom18 have partnered to bring the excitement of the SFA Championships to millions of sports enthusiasts across the nation. Viacom18 will broadcast key moments and highlights from the SFA Championships 2023-2024 on JioCinema, Sports18-2, and Sports18 Khel channels.

SFA Championships is poised to make sports accessible for school athletes across the country, thereby empowering today’s talent to become the Champions of tomorrow. The journey to represent the country at the Olympics, is what SFA Championships is enabling for emerging athletes.

India TV Expands CTV Portfolio with the Launch of Exclusive 24×7 Yoga Channel

India TV Expands CTV

New Delhi, 29th January 2024: India TV, a frontrunner in the CTV landscape and the sole newsgroup with CTV channels in the country, proudly introduces a groundbreaking addition to its portfolio – the exclusive 24×7 Yoga CTV channel. Solidifying its commitment to holistic well-being, this pioneering Hindi channel will feature exclusive content and insights from the renowned yoga guru, Baba Ramdev.

Catering to health-conscious audiences, the dedicated yoga channel will serve as a comprehensive guide, offering insights into various yoga postures, sequences, and their benefits for practitioners of all levels. Viewers can immerse themselves in special sessions on yoga philosophy and education, delving into the rich history and principles of this ancient practice. Additionally, segments on healthy living, nutrition, and guided meditation aim to foster holistic well-being.

India TV’s move to launch this channel is a strategic initiative to bridge the gap between ancient Indian spiritual practices and contemporary lifestyles, offering viewers a platform to integrate these practices into their daily routines. The channel is dedicated to assisting viewers in leading healthier and more balanced lives.

Ritu Dhawan, Managing Director of India TV, expressed her enthusiasm about the channel launch, stating, “Yoga is not merely a workout; it is a way of life that encompasses physical, spiritual, and mental well-being. Through our exclusive CTV channel, we aim to promote this transformative practice and provide an accessible platform for viewers looking to embark on a wellness journey. The variety of shows on the channel will keep viewers engaged and informed.”

Highlighting the significance of CTV in reaching a wider audience, Dhawan added, “CTV is the way forward, and its reach is expanding with each passing day. Launching the Yoga channel on the CTV platform allows us to connect with a broader viewer base.”

With the addition of the Yoga channel, India TV’s CTV portfolio now comprises five exclusive channels. The group ventured into the CTV landscape by launching India TV Live, India TV Speed News, and India TV Aap ki Adalat in August of the previous year. In October, it added ‘India TV Chunav Manch,’ a dedicated channel for 24×7 election updates. The channel will be available at India TV Live app.

India TV’s foray into the CTV landscape aligns seamlessly with the evolving news landscape, leveraging CTVs’ unique ability to combine the large-screen TV experience with the targeting and measurement capabilities of digital platforms.

Revamping Employee’s Motivation through mindful Special Gift box

SagarBhamrah,

A happy and productive work environment is largely dependent on motivated employees, and the modern workplace is a dynamic place to work. Many forward-thinking companies have found success in honouring important anniversaries with thoughtfully selected gifts. Recognizing and thanking employees for their achievements boosts morale and promotes a culture of gratitude and commitment.

1. Creating a culture of recognition: Employee milestone recognition is an opportunity to demonstrate your sincere gratitude for their hard work and dedication, not just as a formality. Customized gifts based on personal tastes or passions show that the company recognizes each employee for who they are as an individual, which promotes a feeling of pride and belonging.

2. Personalized Recognition: Generic presents might not be able to fully express sincere gratitude. Gifts that are meaningful to each employee can be chosen by taking the time to learn about their preferences and hobbies. Personalized presents highlight the thought that goes into appreciating their uniqueness, whether it’s a water bottle they’ve been admiring, a book by their favourite author, or an item of their interest.

3. Revamping Morale and Motivation: A well-chosen gift gives the employee a noticeable reminder of their accomplishments in addition to acknowledging them. This encourages the person to strive for greatness by boosting inspiration and morale. It has a positive domino effect that benefits the individual and the celebration participants.

4. Enhancing Employee Engagement: Celebrating milestones with special gifts contributes to a positive workplace culture and enhances overall employee engagement. When employees feel valued and appreciated, they are more likely to be emotionally invested in their work, leading to increased productivity and a stronger commitment to the organization’s success.

5. Strengthening Team Bonds: Teams can come together in a happy environment at milestone celebrations. Team ties are strengthened and a sense of camaraderie is fostered when one colleague’s success is shared. A supportive work atmosphere where everyone feels inspired to realize their potential is facilitated by this collaborative mentality.

6. Long-Term Impact on Retention: Employees who experience appreciation and recognition from their company are more inclined to stick with them. The practice of commemorating achievements with unique presents can be important for keeping employees on board. Reduced turnover costs and increased organizational stability are two benefits of having a motivated and devoted workforce. Building a motivated and engaged workforce continues to depend on employers appreciating and acknowledging individuals for their contributions, even as they change.

According to SagarBhamrah, CEO of Merch Matters

“For employee satisfaction and productivity, a healthy work environment must be promoted and maintained by the company. One may invite an encouraging atmosphere by promoting open communication, supporting work-life balance, and expressing genuine gratitude. Gift-giving to employees should take into account their unique interests and pastimes. Giving them a customized present could help them feel loved and appreciated. Recall that the consideration and work that went into choosing the gift is far more important than the emotive value of the item. Together, let’s establish a joyful, appreciative, and effective work atmosphere.”

Dr Birbal Jha honoured with ‘Mithilakriti Paag Samman’

Dr Birbal Jha

29th January 2024   New Delhi Dr. Birbal Jha, an Indian cultural activist and founder of the ‘Save the Paag Campaign’, was felicitated with the ‘Mithilakriti Paag Samman’ in New Delhi.

This honor was conferred on Dr Jha by the cultural outfit Mithilakriti Hub, committed to advancing the cause of Mithila Painting, aka Madhubani Painting.

The celeb Dr Birbal Jha is a noted author and Managing Director of British Lingua, an institution of international repute for employability skills and personal growth.

The credit goes to Dr Birbal Jha for his efforts to establish international recognition of Paag, the cultural symbol of Mithila, the place where Goddess Sita was born.

“We feel privileged to confer the Mithilakriti Paag Honour on Dr Birbal Jha, who championed the cause of the cultural movement to revive and safeguard the paag, which entered English dictionaries. Paag postage was issued by the central government in 2017, thanks to the initiative taken by Dr Birbal Jha, a pride of Mithila and Bihar.”, said Preeti Thakur, the founder of Mithilakriti Hub.

“Dr Jha’s ‘Save the Paag Campaign’ proved to be a milestone in the cultural history of India. It is one of the major achievements of his life. The Maithil community remains indebted to him.”, added Ms Preeti Thakur, who specializes in Mithila art and craft.

“Dr Birbal Jha’s contribution to the dissemination of Mithila Paag is incredible and invaluable. Even the internet, which was once barren of material on paag, now contains a wealth of data.”, said Thakur vehemently.
Among others were Ms. Tara Thakur, Deltron MD Ajit Thakur, Shalini Thakur, advocate Ayush Vats, and Aman on the occasion.

Nexa Music’s Finest Talents Geared Up For A Show-Stopping Performance

Nexa Music

Mumbai, Maharashtra 29th January 2024: Following the success of 2023, Lollapalooza is all set for its 2nd edition. With the Indian edition of Lollapalooza 2024 around the corner, mesophiles across the country are gearing up for a power-packed two-day music fest. Following a staggering response to its Asia debut in India last year, the global music festival has pledged to be even bigger and better. Bringing the best of music artists from India to give an immense experience of a lifetime, NEXA Music artists will yet again perform at the exclusive NEXA Music Stage on the 27th and 28th of January 2024.

Spearheaded by A.R. Rahman, NEXA Music is a platform curated to promote aspiring Indian musicians to showcase their talent and create original international global Standard English music. Super winners from the NEXA Music season 1 Heat Sink, with Sunep A Jamir, along with the top 24 participants Maanuni Desai, and Brecilla will be joining at the exclusive NEXA stage on 27th-28th Jan. These amazing talents will be sharing the stage with power lineups such as: K-Pop star Eric Nam, JpegMafia, Long Distances, Jatayu, Dualist Inquiry, Caribou, Megan Murray, Shashwat Bulusu, Parekh & Singh, Fatoumata Diawara.

Maanuni Desai and Sunep A Jamir will be performing on 27th January, while Heat Sink and Brecilla will be performing on 28th January.

NEXA has always given chances to both international and upcoming emerging artists from India to perform on the same stage with the biggest artists. Qyuki’s dedication to fostering creativity and their contribution to the music industry has been pivotal in making this project a reality. With the help of their remarkable presence on social media over the years, Qyuki took charge of the campaign with a 360-degree approach involving content marketing, Radio, OOH, and multiple social media channels to amplify the marketing campaign for the song, creating buzz and excitement among music fanatics.

NEXA Music’s artists had underwent a mentorship program at the Music Lab to showcase their singing talent. This process gives the audiences the top 4 Super winners of the season. The NEXA top 24 contestants got to perform at the LAB floor. The entire set has been conceived, designed, managed, and executed exclusively by Qyuki Digital Media Pvt Ltd.

The COO of Qyuki Digital Media Juhi Mehta says – “We are thrilled to witness our emerging talents grace the stage once more at the world’s largest music festival, Lollapalooza. Qyuki’s partnership with Nexa has consistently aimed to showcase the finest talents in our country. Team Qyuki feels privileged to have our artists featured prominently in this prestigious event.”

NIU School of Business Management opens applications for MBA Elite Batch 2024-26

NIU School of Business

Noida International University- Noida International University is established by U.P. LEGISLATURE ACT NO. 27 OF 2010 and under Section 2(f) of the UGC Act, 1956. A World Class University sponsored by the Maruti Educational Trust. The lush green campus of 75 acres with its uniquely designed architecture stands out as an infrastructure. The campus is strategically located near the Yamuna Expressway educational hub in Gautam Budh Nagar, Greater Noida. The University through its 12 schools is offering various multi-disciplinary programs in varied streams of Engineering, Management, Law, Medical, and Social Sciences. The students from more than 54 Nations place faith in the educational curriculum of the University. The Petals leading toward a star are an embodiment of the University’s cherished mission to provide education beyond the boundaries and to felicitate the students and faculty to achieve pinnacles of success throughout the world.

NIU also has a 350+ bedded Hospital and a Medical College named Noida International Institute of Medical Sciences (NIIMS). NIIMS is a Centre of Excellence that endeavors to develop a unique pedagogy for medical education. NIIMS’s greater focus lies on the pragmatic approach to learning that lets a student explore the deeper nuances of medical education.

Optimyze Finance LLP seeks GST relaxation for SMEs and more regulatory reforms for FinTech Sector

As the eagerly awaited Interim Budget 2024 approaches, businesses of all sizes, from individuals to industries, are holding high expectations from the government. “Among them, Small and Medium Enterprises (SMEs) are particularly hopeful for significant relief, primarily in Goods and Services Tax (GST) provisions”, says Kanika Bali, Partner, Optimyze Finance LLP, a new age professional services firm based in UK and India.

“A key demand from the SME sector is an increase in the minimum revenue threshold for mandatory GST registration. Experts suggest raising it from Rs 20 lakhs to Rs 50 lakhs, which would assist small-scale suppliers in minimizing compliance costs. Furthermore, clear guidance on the necessity of GST registration for businesses focused on exports is deemed essential, given their supplies are zero-rated. Simplifying these processes would not only reduce compliance costs but also enhance operational efficiency for small businesses and exporters”, she adds.

Optimyze Finance LLP is bringing automation in global finance. The company is leveraging FinTech coupled with their domain expertise for the benefit of SMEs, Startups and NGOs globally, enabling them to make informed decisions, manage risks, and identify growth opportunities, apart from reducing time and cost.

Talking about the Fintech Sector, Manu Gupta who is heading the UK operations of the company, mentioned that the sector is looking forward to more regulatory reforms. In the rapidly evolving landscape of India’s fintech sector, anticipation is high for substantial movements in the upcoming Interim Budget. Fintech companies, having experienced regulatory reforms in the past year, are looking forward to further support for financial inclusion and empowering micro, small, and medium enterprises (MSMEs). The sector, recognized as one of the fastest-growing in the world, expects the government to foster its growth.

He also emphasized the need to create a dedicated Fintech Credit Fund. The Digital Lending Association of India (DLAI) seeks support in the creation of a dedicated India Fintech Credit Fund (IFCF). This fund aims to provide accessible financial assistance to fintech companies at affordable rates, encouraging their horizontal expansion beyond Tier-4 cities. The DLAI emphasizes the potential benefits, including support for women, inclusion of thin filers, and expansion of formal finance. Such a fund would undoubtedly contribute to the overall development of the fintech ecosystem.

“Another critical area of concern for Fintech is Taxation. We propose tax benefits on total expenditure for fintechs involved in the financial empowerment mission. Specifically, a 5% GST rate for startups working for last-mile empowerment is suggested, along with a GST subsidy to ease the reach of financial services. Fintech startups also advocate for a waiver of GST on financial services from BC outlets, Income Tax relief for seven years, and reduced import duty on essential financial services devices”, says Fatima Naqvi, Partner, Optimyze Finance.

“While units in the International Financial Services Centre (IFSC) enjoy various tax benefits, there is a call for extending these advantages to other industries”, she adds. The tax exemptions on Corporate tax, a 10-year tax holiday, and reduced Minimum Alternative Tax (MAT) have significantly contributed to the profitability and growth of businesses in IFSC. Extending these benefits beyond the IFSC units is seen as crucial to unlocking the complete potential of Gift City.

Relaxation in Cryptocurrency Taxation: In the realm of cryptocurrency, there are specific demands for relaxation in taxation. This includes reducing the Tax Collected at Source (TCS) from 1% to 0.01%, allowing offsetting and carry forward of losses from the sale of Virtual Digital Assets (VDAs), and treating income from VDAs at par with other capital assets. These proposals aim to foster a conducive environment for the cryptocurrency market and encourage innovation in the sector.

As the government prepares to unveil the Interim Budget 2024, SMEs and the fintech sector eagerly await measures that can drive growth, reduce complexities, and enhance financial inclusivity. The expectations revolve around simplifying GST provisions, creating dedicated funds for fintech, extending IFSC benefits, and providing a conducive environment for the cryptocurrency market. The government’s response to these expectations will undoubtedly shape the trajectory of these sectors, impacting the broader economic landscape.