Archives January 2024

Bengaluru, 25th January 2024: In celebration of the grand consecration of the Shri Ram Mandir, Josh, India’s fastest-growing and most engaged short-video app, is thrilled to announce the outstanding success of the ‘Shri Ram Mantra Chant Room’ initiative. With an impressive 10 lakh page visits and over 1 crore collective chants, the chant room has become a cornerstone for digital devotion, reflecting India’s enthusiasm to partake in the consecration.

Below are the key trends observed in the Shri Ram Mantra Chant Room:

• 10 Lakh Visitors in the ‘Shri Ram Mantra Chant Room’: The digital chanting space witnessed a substantial influx of 10 lakh visitors, highlighting the widespread interest in participating in this unique initiative
• Over 1 Crore Chants Recorded: Participants collectively recited the “Shri Ram, Jai Ram, Jai Jai Ram” mantra over 1 crore times, underscoring the depth of devotion and engagement within the digital community
• Over 1 Lakh Participation Certificates Awarded: Upon completion of the chanting sessions, more than 1 lakh personalized participation certificates were awarded to participants
• 70% User Participation from Tier 2 Cities and Beyond The enthusiasm for collective devotion transcended geographical boundaries, with 70% of user participation originating from Tier 2 cities and beyond

Sunder Venketraman, Head of Content and Creator Ecosystem, Josh, said “The response to the ‘Shri Ram Mantra Chant Room’ has surpassed our expectations. The overwhelming participation and engagement showcase India’s enthusiasm for collective devotion and the sense of community fostered by this digital initiative. We are thrilled to have created a platform that resonates so deeply with our users and eagerly anticipate bringing more transformative experiences to our community in the future.”

The initiative has united users across geographical boundaries and evolved into a symbol of collective faith and reverence. As the ‘Shri Ram Mantra Chant Room’ continues to leave a lasting impact, Josh looks forward to exploring more opportunities to bring innovative and culturally significant experiences to their diverse user base.

Hyderabad, 25th January 2024: Zuno General Insurance, a new-age digital insurer, announced its road safety initiative as it proudly supports the Road Safety Month organized by the Ministry of Road Transport & Highways, Government of India. The initiative, spanning from 12th to 25th January 2024, aims to raise awareness about the critical importance of road safety and encourages responsible driving practices for safer roads.

Given its digital-first approach, Zuno General Insurance is using Tech along with an interesting marketing campaign to drive home the message. The campaign will lean on Bollywood-driven pop culture in the country to drive activation programs in five major cities across India, namely Mumbai, Delhi, Goa, Hyderabad, and Bengaluru. At identified long-duration signals in each city, these iconic characters will engage with citizens urging them to follow traffic rules and help raise awareness in their signature style.

The initiative will also introduce the Zuno Driving Quotient Challenge (ZDQ), encouraging individuals to download the Zuno App assess their driving skills, and get an objective score through the app.

The Company conducted surveys and found that there was a general overconfidence bias amongst people while assessing their own driving ability, with over 65% drivers believing their driving was very good. On the contrary, some case studies on the subject state that only around 30-35% drivers are good or excellent drivers. This reaffirmed Zuno’s conviction that there was a dire need for a mechanism that would effectively measure driving behviour and encourage and guide people to improve it over time.

The Zuno app employs motion detection and monitors factors such as sudden braking, distracted driving, and over-speeding to calculate a comprehensive Driving Score. This score not only offers valuable insights into one’s driving habits but also encourages safer driving practices. Simply put, the better you drive, the better your score will be and the more you can save on your insurance premium. The users can take the 15-day driving challenge by downloading the Zuno app and take a journey of self-discovery and road safety.

Specially curated brand spots on high-frequency radio platforms will urge people to follow traffic rules and drive safely or face encounters with the scariest/deadliest characters of Bollywood in their city.

Shanai Ghosh, MD and CEO of Zuno General Insurance, remarked, “Road safety is a shared responsibility, and Zuno is committed to driving positive change on our roads. Our initiative seeks to create a lasting impression on the driver community in understanding their role and impact in fostering safer roads in the country. We aim to promote safer driving habits while engaging the audience through a blend of curiosity and nostalgia. Our ‘Zuno Driving Quotient’ is an important step in raising awareness on around good driving behaviour, correlation with road accidents and eventual positive impact on the society, as a whole. We are going a step beyond awareness, by using rewards to influence behavioural change. Everyone who engages with it, will be incentivized to drive better, thus making roads safer for people in India, leading to lower accidents and lower fatalities. For us, it is not just a campaign but a movement to make India drive better with Zuno Driving Quotient”.

Bad driving behavior has become a major concern on Indian roads, contributing significantly to road accidents. According to data from the Ministry of Road Transport & Highways (MoRTH), about 72% of total accidents and 71% of total deaths in road accidents in 2022 were attributed to overspeeding. In response to this alarming trend, Zuno General Insurance’s exciting, activation-led road safety initiative aims communicate the message to the audience in a fun and engaging manner.

Key elements of the initiative include:

– Specially curated brand spots for Zuno on high-frequency radio platform.

– Famous characters of Bollywood engaging citizens at identified signals.

– Promoters carrying “ZDQ QR Codes” to encourage people to find their “Safe Driving Scores.”

– Live Radio City RJ mentions, with RJs updating the live location of the characters.

– Intercity RJ Handshake Link, where RJs inform each other about the upcoming appearances of the characters.

By blending entertainment with education, Zuno General Insurance aims to make a lasting impact on road safety, creating a safer environment for all road users.

Bengaluru, 25th January 2024: TIPS Industries Limited (Tips Music), a leading Indian music label which creates and monetizes music, announced its Financial Results for the Quarter Ending December 31, 2023.

Key Highlights:

✔ Reports stellar quarterly revenue growth with revenues of ₹ 64.8 Cr, reflecting a y-o-y growth of 27%. Revenue for 9M FY24 stood at ₹ 178.3 cr up 32% y-o-y

✔ The content cost for the quarter stood at ₹ 14.7 Cr compared to ₹ 18.7 Cr in Q3FY23. The Content cost for 9M FY24 stood at ₹ 31.6 Cr.

✔ For Q3FY24 the company released 165 new songs. Out of 165 new songs, 82 were new film songs and 83 Non-Film songs. Key releases during the last quarter were High Hukku song by King and Merry Christmas title film track. Multilingual songs from HanuMan movie were also released and are picking up.

✔ YouTube subscribers now stand at 93 Mn. For Q3FY24 YouTube views were 47 Bn up 52% y-o-y

✔ The Board of Directors have approved an interim dividend of ₹ 3 per share for Q3 FY24 taking the total interim dividend for 9M FY24 to ₹ 6 per share; as part of our ongoing efforts to reward our shareholder.

Commenting on the Results, Mr. Kumar Taurani – Chairman & Managing Director said, “I am pleased to announce another quarter of stellar growth at Tips Industries Limited. Our commitment to excellence and strategic initiatives has resulted in yet another quarter of notable achievements. We achieved a substantial 27% YoY quarterly revenue growth, with revenues reaching ₹64.8 Cr. Our content costs stood at ₹14.7 Cr for the quarter, compared to ₹18.7 Cr in Q3FY23, with a total of ₹31.6 Cr for 9M FY24. In terms of content releases, we successfully launched 165 new songs in Q3FY24, including 82 new film songs and 83 Non-Film songs, featuring key releases like the impactful “High Hukku” by King and “Merry Christmas” title track. On the digital front, our YouTube presence continues to thrive, boasting 93 million subscribers, and in Q3FY24 alone, we recorded 47 billion views, reflecting an impressive 52% YoY growth. In a move to reward our shareholders, the Board of Directors has approved an interim dividend of ₹ 3 per share for Q3 FY24, bringing the total interim dividend for 9M FY24 to ₹ 6 per share. In conclusion, these achievements reflect the dedication and hard work of every member at Tips. Going ahead, we remain focused on our strategic goals and continue to drive innovation and excellence in all our endeavours.”

Revenue from Operations

Key Financial Performance

 

Particulate (₹ Cr)	Q3 FY24	Q3 FY23	Y-o-Y	Q2 FY24	Q-o-Q	9M FY24	9M FY23	Y-o-Y
Revenue from Operations	64.8	51.0	27%	60.9	6%	178.3	134.8	32%
Op. EBITDA	43.4	25.9	67%	49.8	-13%	128.3	75.5	70%
Op. EBITDA %	67.0%	50.9%		81.9%		71.9%	56.1%
Op. EBIT	46.4	27.0	72%	53.0	-12%	135.9	78.0	74%
PAT	34.7	20.2	72%	39.7	-13%	101.4	58.2	74%
PAT Margin	53.5%	39.6%		65.2%		56.9%	43.2%

New Delhi, January 24, 2024 – Prem Jain Memorial Trust hosted a significant event on January 24, 2024, featuring the prestigious Prem Jain Memorial Address and the launch of two impactful books. The event took place at the C D Deshmukh Auditorium, India International Centre, Delhi, as part of the annual Sustainability Festival, Harit-Prem Bharat Mahotsav. Decarbonizing India was the Theme of this Mahotsav. The Memorial Address was delivered by world renowned architect and Urban Planner Ar. Christopher Charles Benninger and the Keynote Speaker was Honorable Justice Adarsh Kumar Goel, Chairman, National Green Tribunal ( NGT ).

The event’s program commenced with the Prem Jain Memorial Address delivered by world renowned architect Ar. Christopher Benninger, followed by a keynote address by NGT Chairman, Justice Adarsh Goel.

Addressing the event legendary architect Ar. Christopher Benninger said only 36% enjoy the rights of the city, while the lives of the remaining 64% remain unsustainable, at the Prem Jain Memorial Address here today.

He offered an exploration of the 9 Principles of Intelligent Urbanisation, including a delicate balance with nature, tradition, and technology. He emphasized the importance of efficiency, human scale, conviviality, an opportunity matrix, balanced movement, and institutional integrity in creating thriving and inclusive urban environments.

The event was part of the annual Sustainability Festival, Harit-Prem Bharat Mahotsav held annually by the Prem Jain Memorial Trust.

In his Keynote Address Justice Adarsh Kumar Goel, former Chairman of National Green Tribunal ( NGT ), said, “Dedicated to fostering connections between sustainability champions and the youth of Bharat, this occasion marks the convergence of wisdom, literature, and environmental consciousness.”

He went on to add, “With 351 polluted river stretches and 134 air-polluted cities, the NGT intervenes through suo motu proceedings for effective disposal of cases related to environmental conservation. As guardians of our environment, we must recognize the legal duty to safeguard these resources, preventing their conversion into private ownership. The fight against pollution extends beyond the Ganga cleanup, revealing a stark reality where states like Maharashtra, Assam, and Gujarat contribute significantly to the 351 polluted river stretches, despite their substantial economic contributions.”

“Dr. Prem Jain, visionary behind the Green building movement in India, has not only transformed the landscape of the building industry but has also instilled a powerful vision for India – to ascend as a global beacon in the Sustainable Built Environment. As the esteemed Chairman of the Indian Green Building Council ( IGBC ) since 2007, he tirelessly championed a Greener way of life, laying the foundation for India to emerge triumphantly as the world leader in ‘Green.’ Dr. Jain’s legacy as the ‘Father of Green Buildings’ resonates, inspiring a paradigm shift in the conception and design of buildings worldwide, leaving an indelible mark on the future of our planet,” said his daughter, Payal Jain.

“Dedicated to fostering connections between sustainability champions and the youth of Bharat, this occasion marks the convergence of wisdom, literature, and environmental consciousness. Today we celebrate the legacy of Dr. Prem Jain, the visionary ‘Father of Green Buildings,’ and strives towards a greener, more sustainable future for Bharat,” said Renu Jain.

Two noteworthy books were also launched during the event:

1. “PJMT Handbook on Wellness in Educational Institutions”
2. “Subliminal Bridges of Eco-Poetry” – Poetry addressing climate change

In a significant development, the Uday Startup Investment Program, organized by M/s SCHEAM India and FICCI FLO JK in association with Department of Commerce & Industry, Government of Jammu & Kashmir. The program is held at MIET, Jammu and has provided a platform for promoting startup culture and entrepreneurship in the Jammu & Kashmir region. The event featured an address by Dr. Jitendra Singh, Hon’ble MoS (Independent Charge) – Ministry of Science and Technology, and Minister of State for Prime Minister’s Office; Mr. Rajeev Rai Bhatnagar, Advisor to Hon’ble LG Jammu & Kashmir was the Chief Guest. The event received support from investment partner LetsVenture and other esteemed event partners.

Key Panel Discussion and Address

A panel discussion held during the event included several distinguished panelists, such as Mr. Punati Shridhar IFS, Chairman, Bamboo Society of India and External Monitor, Central Vigilance Commission, Govt. of India, Mr. Arun Kumar Manhas, Director, Department of Commerce & Industry, Mr. Khalid Jahangir, MD, JKTPO, Mr. G. Velladurai, Joint Director, Department of MSME, Govt. of India, Mr. Vikrant Dogra, Vikrant Dogra, Chairman,
Jammu & Kashmir Dairy cooperative federation limited (JKDCF) and Mr. Nikhil Gowda Kedambadi, who shared valuable insights into the startup ecosystem and entrepreneurship development in the region.

The virtual address by Dr. Jitendra Singh emphasized the government’s commitment to promoting the startup culture in J&K and the need for stakeholders and students to seize the funding opportunities available. Mr. Rajeev Rai Bhatnagar presented startup awards to four prominent tech startups with roots in J&K and commended the organizers for promoting grassroots innovation and entrepreneurship in the region.

Startup Ideation Competition

The event also featured a startup ideation competition for school and college students. The winners of the competition were felicitated with cash prizes and certificates by Mr. R.R. Bhatnagar, highlighting the focus on nurturing young entrepreneurial talent in the region.

“Scheam India is committed to investing in promising and dynamic regions within our country. The state of Jammu and Kashmir, with its wealth of talented individuals and entrepreneurial spirit, has captured our attention. Through our Uday Nayi Umeedon Ki shuraat program, we have had the opportunity to witness the emergence of innovative and potentially impactful start-up ideas. We firmly believe that our involvement will significantly contribute to the growth of the region’s start-up ecosystem. We are dedicated to being a catalyst in Jammu and Kashmir’s economic development and plan to organize further initiatives that will continue to nurture and support the region’s budding entrepreneurs. We are confident that our efforts, along with the incredible potential we have witnessed, will add significant value to the region’s start-up community. This is just the beginning of a long-term commitment to fostering economic growth and opportunity in Jammu and Kashmir. Scheam India is excited to be a part of this journey and looks forward to the positive impact we can create together.” Says Nikhil Gowda Kedambadi Director Scheam India

Investment Opportunities and Milestones

SCHEAM India, along with its investor partners, selected 5 startup ideas and provided investment contracts to them, in collaboration with LetsVenture, showcasing the growing investment opportunities for startups in J&K.

“Initiatives such as the entrepreneurial programmes organized by Scheam India and FICCI Flo are a welcome catalyst for sparking entrepreneurship in Tier II/III cities. This is especially crucial for students in Ladakh and Jammu & Kashmir, as it provides them with the opportunity to explore and develop their entrepreneurial skills. Additionally, the growing number of startups from smaller centres on LetsVenture, India’s largest Angel Fund AIF, is a testament to the increasing innovation and entrepreneurial spirit in these regions.

These startups are not only building novel companies but also successfully raising capital from a variety of sources, including angels, corporate venture funds, and mainline VCs. Overall, these initiatives and the growing presence of startups from smaller centres demonstrate the potential and untapped entrepreneurial talent in Tier II/III cities. It is essential to continue supporting and nurturing this talent to further drive economic growth and innovation in these regions. This is a great step towards creating a more inclusive and diverse entrepreneurial landscape in India, and one that should be celebrated and encouraged.” Says Suna Dehnugara, Lead Private Market Expansion , Lets venture / Trica

Bengaluru, 24 January 2024: Montra Electric, the EV brand of 123 years legacy Murugappa Group in a momentous stride toward advocating sustainable mobility, launched an Electric Vehicle Awareness and Benefits Program in Tirunelveli, Tamil Nadu. This initiative is designed to enlighten residents about the pressing issue of noise, air pollution and underscore the positive impact of embracing electric vehicles.

As a part of this initiative, Montra Electric proudly introduced the highly anticipated Montra Electric Super Auto in Tirunelveli. This innovative product from Montra Electric is poised to revolutionize the market with its state-of-the-art features and dedication to sustainability. This represents a substantial stride in advancing environmentally friendly transportation solutions. The company also handed over the Super Auto to 10 customers, further solidifying its commitment to providing cutting-edge and eco-conscious mobility options. The vehicles were handed over to the customers by Hon’ble Tirunelveli City Police Commissioner Dr Pa. Moorthy IPS.

Hon’ble Tirunelveli City Police Commissioner Dr Pa. Moorthy IPS said, “I appreciate Montra Electric’s commitment to creating awareness about the environmental challenges we face. Their initiative to introduce electric vehicles, especially the Super Auto, aligns with our collective responsibility to combat air pollution and build a greener future for Tirunelveli. Such initiatives also align with Smart City programs”

Mr. Piyush Pandey, Head Marketing & Exports, Montra Electric said, “We are thrilled to handover the Montra Electric Super Auto to our valued customers. The Super Auto is packed with innovation and several industry-first features that will surely redefine the market. Our customers can now receive a greater return on their investment with savings in fuel and maintenance, and riders can experience a premium three-wheeler. At Montra Electric, we strive to produce vehicles that not only last longer but also contribute to protecting the environment for future generations. The zero-emission electric vehicles will endorse sustainable mobility while laying the foundation for the future.”

Mr. N. Senthil Kumar  Managing Director, RR Greenline Motors, Dealer Partner Montra Electric Tirunelveli said “ Apart from environmental benefits, electric Autos are helping Auto Drivers save Rs 300 – 400 per day on their fuel bills as their average running is around 100 – 150 Kms/day”. Electric Autos will also help the public to experience EVs and will help quicker adoption of electric vehicles in all segments.

The vehicle comes with a 10KW Lithium Ion Battery which gives 203 Kms ARAI certified range and an on-range of 155 +/- 5 Kms for full charge. It comes with 3 3-year / 1 Lac Km warranty with an additional extended warranty option of 2 years / 50 Km.

Following the Electric Vehicle Awareness and Benefits Program and vehicle delivery ceremony, Montra Electric conducted Experience and Test Drive sessions specifically tailored for auto drivers. The event saw more 100 + Auto Drivers participate in Test Drive Awareness Initiative and the event was graced by Tirunelveli City Police Commissioner Dr Pa. Moorthy IPS along with Mr. N.Senthil Kumar MD – RR Greenlife Motors, Tirunelveli, Mr K.B Kameswaran Asst Commissioner – Traffic Tirunelveli City,

Mr. Prabhakaran – RTO Inspector and Mr. V. Vijay Prethip – MD, Vijay Bikes.

Montra Electric’s EV Awareness Camp and the introduction of the Super Auto in Tirunelveli are pivotal steps in promoting a cleaner and greener future, fostering sustainable transportation practices, and addressing the alarming issue of air pollution.

TI Clean Mobility, a subsidiary of ‘Tube Investments of India: A Murugappa Group Company,’ is set to transform last-mile transportation. In the first phase, the company has rolled out its offerings in Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana. The Super Auto will be available across multiple touchpoints in these states, with TICM ensuring maximum test rides to those eager to experience the Montra Electric Super Auto.

Bengaluru, January 24, 2024: Venus Remedies, a globally recognised pharmaceutical company, has been awarded the Good Manufacturing Practices (GMP) certification for its facilities from the Ministry of Health, Libya. This accomplishment is a testament to the company’s commitment to quality, safety and efficiency in the production of injectable pharmaceuticals, including oncology, antibiotic and anticoagulant medications.

Mr. Saransh Chaudhary, CEO of Venus Medicine Research Centre, said, ” The GMP certification from Libya adds to Venus Remedies’ portfolio of international approvals from 25 regulators, complementing our existing certifications in Africa from Morocco, South Africa, Tanzania, Kenya, Uganda, Sudan and other African countries.  This GMP certification reflects our collaborative efforts in the African pharmaceutical industry, a key focus area of our global expansion strategy.”

This recognition demonstrates Venus Remedies’ persistence in adhering to stringent manufacturing standards across its global operations and is in line with the company’s commitment to enhancing healthcare solutions that benefit people the world over.

Libya’s pharmaceutical imports, valued at US $514 million in 2021, have grown at a rate of 2.81% over the previous year. Its strategic location in Africa and evolving pharmaceutical landscape provide Venus Remedies with an opportunity to contribute positively to the region’s healthcare sector.  The $46.8 billion pharmaceutical market of Africa, as in 2022, is expected to grow at a CAGR of 8.3% to reach $110.9 billion by 2023. This certification is a step towards enhancing the company’s presence in Africa, aligning with its broader vision of improving access to life-saving medicines across the continent.

Lauding the achievement, Mr. Akshansh Chaudhary, Executive Director of Venus Remedies, said, “We are thankful to our customers, partners and stakeholders for their constant support. Their trust in our company drives our pursuit of excellence.”

Venus Remedies continues to contribute to global healthcare, aiming to improve public health standards in Libya and other regions in line with its mission of advancing healthcare solutions worldwide.

Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions.

Commenting on the certification, Varun Alagh, CEO, Co-founder and Chairman, Honasa Consumer Ltd. said; “Great Place To Work Certification™️ is a highly coveted achievement and receiving it for the fourth consecutive year, feels great. We are proud of our team that has helped us build a workplace that is agile, competent and strives for excellence through continuous innovation. As an organization, we offer collaborative opportunities to ideate, experiment without fear of failure and bring to life prompt offerings in the personal care space through young and diverse brands. This certification validates the same belief from our employees as well.”

Great Place To Work is the global authority on workplace culture. Their mission is to help every place become a great place to work for all. Their recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Their proprietary methodology and platform enable organizations to truly capture, analyze, and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Since 1992, their Certification, Best Workplaces™ Lists, and global benchmarks have become the industry standard, built on data

from more than 100 million employees in 150 countries around the world.

Learn more at https://www.greatplacetowork.in/ and on LinkedIn, Twitter, Facebook and Instagram.

‘Nara Lokesh’s life is an example for today’s youth and he got the honour of becoming a leader from the people through hard work and perseverance’, says Unnam Nalini Devi

The birthday celebrations of TDP National General Secretary Nara Lokesh were held grandly in Kandukuru under the leadership of the constituency leader Unnam Nalini Devi. The occasion featured a spectacular cake-cutting ceremony along with the leader distributing clothes to sanitation workers in Kandukur.

Subsequently, Unnam Nalini Devi stated that Nara Lokesh’s life serves as an ideal for today’s youth. She emphasized Lokesh’s journey, earning the honour of becoming a leader through hard work and perseverance. Treating the people of the state as his family, she highlighted Lokesh’s remarkable 3,200-kilometer march to understand public problems. As the national general secretary of the party and the architect of the Workers’ Welfare Fund, Unnam Nalini Devi revealed that Nara Lokesh has consistently supported activists, ensuring their welfare and backing thousands of them.

She further added, ‘As the Panchayati Raj Minister, Lokesh implemented numerous development programs in villages, including the construction of 23 thousand kilometers of CC roads and distribution of LED bulbs. Moreover, as the Minister of IT, he attracted investments and companies, creating employment and job opportunities for the youth.’ Unnam Nalini Devi expressed confidence that the TDP will emerge victorious in the upcoming elections. The event saw participation from local Telugu Desam Party leaders and sanitation workers participate in this program.

Calicut, January 24th, 2024: A Calicut based 66–year–old male patient diagnosed with advanced Small Cell Carcinoma Urinary Bladder, was successfully treated at American Oncology Institute (AOI), Calicut. As the case was an uncommon one, it was immediately presented at the Multidisciplinary Tumour Board to review, discuss and devise out the treatment options.

Mr. Regi Varghese (name changed) initially came to AOI with the distressing symptom of blood in his urine. After extensive evaluations and tests, doctors identified his condition as Stage III Small Cell Carcinoma of the bladder, a particularly challenging type of cancer. Under the expert care of Dr. Midhun Murali, MD, Radiation Oncology at AOI, a comprehensive treatment plan was put into action. This included upfront chemotherapy to shrink the tumor and reduce the risk of it spreading. Subsequently, Mr. Varghese underwent external beam radiotherapy with a cutting-edge technique called Rapid Arc – IGRT, designed to precisely target the bladder and pelvis while minimizing exposure to healthy tissues.

Dr Midhun Murali, MD, Radiation Oncology, AOI, explained, “Our goal was to deliver high doses of radiation to the tumor while sparing healthy tissues. We achieved this through external beam radiotherapy with an advanced technique called Rapid Arc – IGRT to the bladder and the pelvis ensuring that the cancerous cells were effectively targeted along with chemotherapy for six cycles. IGRT technique helps to ensure that the intended target is not missed by radiation. Mr. Varghese’s response was truly exceptional, considering the aggressive nature of Small Cell Carcinoma.”

Small Cell Cancers are notorious for their aggressiveness and potential to spread to other parts of the body, making early diagnosis and treatment critical. Dr Midhun urges to the general public to quit smoking, or any other form of tobacco use as it is the single-most important risk factor for various cancers. Mr. Varghese’s initially faced anxiety and uncertainty. However, his resilience and positive outlook played a vital role in his recovery. Post-treatment, he has regained his confidence and resumed his daily activities. His story serves as an inspiration for all those battling cancer.

Mr. Krishna Das, Zonal Director, American Oncology Institute, Calicut, commended AOI‘s commitment to providing world-class cancer care. He highlighted AOI’s practice of convening local and international tumor boards to ensure the best treatment protocols are followed, taking advantage of remarkable advances in cancer care. “At AOI, we discuss patient care at local and international tumour boards on a weekly basis to ensure that best-in-class treatment protocols are followed in each case. Phenomenal advances in diagnostic and therapeutic capability have made organ conservation possible in sphincter preservation in rectal cancers and many more. American Oncology Institute (AOI) is committed to offering best-in-class clinical expertise, technological superiority, and passionate care for our patients in South Asia.”

American Oncology Institute (AOI) at Baby Memorial Hospital in Calicut is one of the best cancer hospitals in Kerala, offering a wide range of cancer treatment services in the region. AOI at Baby Memorial Hospital is the center of excellence for Nuclear Medicine providing advanced imaging techniques such as PET CT and hybrid SPECT-CT in Calicut. The cancer center in Calicut is equipped with state-of-the-art technology.