Archives January 2024

Mumbai, 17th January, 2024: RPG Group, one of India’s leading business conglomerates, has pledged to conserve, restore and grow one million trees by 2030. This initiative is pledged with 1t.org, a Geneva- based World Economic Forum platform that aims to mobilize a global reforestation community to attain the goal of conserving, restoring and growing 1 trillion trees worldwide by 2030.

1t.org is a vital part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030).

RPG Group aims to reforest these trees across regions where they operate, including Maharashtra, Gujarat, Tamil Nadu, Telangana, Madhya Pradesh, West Bengal, and Rajasthan. RPG employees across group’s various companies will be actively involved in nurturing and growing these trees. The restoration drive will be spearheaded by RPG Foundation, the CSR arm of the conglomerate. The goal is to increase the number of trees in the area and explore ways to bring more advantages to both the community and the environment.

Anant Goenka, Vice Chairman of RPG Group shared, “We are committed to sustainable growth. This tree conservation, restoration and growth drive is a testament to our dedication to environmental conservation and our contribution to the reforestation efforts of the World Economic Forum. It’s not merely a pledge to grow a million trees; it’s a promise to contribute to a cleaner and greener tomorrow for all.”

Radha Goenka, CEO RPG Foundation said, “In keeping with RPG Foundation’s longstanding commitment to philanthropy, particularly in addressing authentic community needs, we are proud to announce a strategic alignment of our philanthropic initiatives with RPG’s sustainability efforts. Our initiatives have historically been geared towards addressing genuine needs and fostering happier communities.”

The choice of conserving and growing trees is a symbolic representation of the group’s focus on a green and clean environment. As trees represent life, growth, and interconnectedness, each tree grown becomes a tangible commitment to a brighter, happier, and greener world. Noteworthy is, that RPG Group’s brand promise is –‘Hello Happiness’. RPG Group’s ethos revolves around a nature-positive philosophy, guiding its business decisions to transcend mere profitability. RPG Group’s larger focus is to give back to communities and enrich them with happiness.

RPG Group’s commitment to a nature-positive approach is demonstrated through concrete actions across Group’s diverse business entities. Group’s flagship company, CEAT Ltd has the vision to reduce carbon footprint by 50% by 2030. KEC International, Group’s Engineering, Procurement, and Construction (EPC) major, has committed to reduce Greenhouse Gas emissions intensity of manufacturing plants by 20% by FY26. Zensar Technologies, a leading technology Solutions Company under RPG umbrella, has targeted to achieve Net Zero GHG emissions by FY 2040. Other RPG Group companies too have set ambitious goals geared towards achieving carbon neutrality, water circularity and creating a green supply chain.

The Group and its companies remain committed to sustainability initiatives and are driving positive environmental change in its endeavour to build a greener future. As a result, the RPG Group has taken up several shared commitments to Sustainability in line with the UNSDGs encompassing goals such as Circular Economy by aiming to minimize waste and ensuring zero waste to landfill, Water Management by aiming to become water positive, adoption of Energy Efficiency and Renewable power to enhance decarbonisation and work towards carbon neutrality.

RPG Group is dedicated to building a more sustainable future for all stakeholders. By implementing these initiatives and continuously innovating, the organization aims to create a positive impact on the environment, its employees, and the communities it serves. The dedication extends beyond meeting industry standards; the aspiration is to surpass them, shaping a future where sustainability remains not just a choice but a way of being.

Bengaluru, 17th January, 2024: Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB), a subsidiary of The Coca-Cola Company, today announced the transfer of bottling operations in three territories.

• The Rajasthan market will be owned and operated by Kandhari Global Beverages (which comprises Enrich Agro Food Products Pvt. Ltd. and Kandhari Beverages Pvt. Ltd.). They are currently operating in parts of Delhi, Himachal Pradesh, Haryana, Punjab, Chandigarh, Jammu & Kashmir, Ladakh.
• The Bihar market will be owned and operated by SLMG Beverages Pvt. Ltd.. They are currently operating Uttarakhand, parts of Uttar Pradesh, Madhya Pradesh, and Bihar.
• The North-East market and select areas of West Bengal will be owned and operated by Moon Beverages Pvt. Ltd.. They are currently operating parts of Delhi and Uttar Pradesh.

“This business transfer marks a significant decision for Hindustan Coca-Cola Beverages,” said Juan Pablo Rodriguez, CEO, HCCB India. “It ensures the right level of investments can be undertaken in all parts of the business, while bringing both scale and contiguity to the business.  We are in the long-term growth prospects of our beverages business in India and believe this move will help accelerate the Coca‑Cola system, enabling us to win in the market and provide greater value to local communities.”

HCCB, along with the partner bottlers/franchise bottling partners, are committed to working together to implement a smooth transition with minimal disruption for customers, consumers and employees.

“We are committed to building stronger and more sustainable local businesses in India,” said Sundeep Bajoria, Vice President, India Operations, for Coca‑Cola India. “As we set ourselves for further growth in the Indian market, these transfers will direct investments into innovation, infrastructure, technical capabilities, talent acquisition and business expansion while strengthening existing capabilities to deliver unparalleled beverage experiences to our consumers.”

The goal of the Coca-Cola system in India is to become a world-class production and sales organization, and the refranchising of bottling operations is focused on streamlining the supply chain in the region and raising the bar on execution.

Bengaluru, 17th January, 2024: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the launch of the 2024 XUV700. The 2024 XUV700 reflects the brand’s continuous commitment to elevating customer experience. The update is set to resonate deeply with customers, offering enhanced features that add significant value to the already successful XUV700 brand.

Since its launch in August, 2021, the XUV700 has surpassed 1,40,000 lakh units in sales, making it the fastest product in Mahindra’s portfolio to achieve this milestone. Renowned for its unmissable presence, tough yet sophisticated experience, spirited performance, world-class safety, and sci-fi technology, the XUV700 has resonated with consumers, solidifying its position as the premier SUV suitable for urban commutes and extensive highway journeys.

Unmissable Presence: Enhanced Exterior and Interior Elegance 

The 2024 XUV700 introduces the elegant Napoli Black color option, enriching its diverse color palette. This sophisticated shade accentuates the exterior with black roof rails, a commanding black grille, and striking black alloys. Additionally, for those seeking a personalized touch, an optional dual-tone color with a Napoli Black roof is available, allowing customers to select a combination that reflects their style. Inside, the AX7 & AX7L variants boast enhancements such as dark chrome air vents and console bezel, adding to the cabin’s luxurious feel.

The 2024 XUV700 will now offer captain seats in AX7 and AX7L, seamlessly marrying luxury with comfort, accompanied by front-ventilated seats in the AX7L variant, elevating the overall driving experience. Exclusively in the AX7L, the integration of an Outside Rear-View Mirror (ORVM) with a memory function adds a layer of personalized convenience, meeting the expectations of discerning modern customers.

Sci-Fi Technology: New innovative features

The Adrenox suite now boasts 13 additional features, bringing the total to 83 connected car features. This includes firmware Over-the-Air (FOTA) capabilities, enabling seamless software updates similar to smartphone technology, utilizing the inbuilt e-sim. The Prognosis feature provides timely updates on upcoming service needs, mitigating the risks of failure and enhancing vehicle maintenance and reliability. ‘Ask Mahindra’ serves as a concierge service, revealing hidden gems and capabilities within the XUV700. Additionally, the M lens feature allows drivers to scan buttons and tell-tale lights on the SUV, offering instant information about their functions.

The advanced features of the 2024 XUV700 are meticulously categorized into several key areas: Prognosis Alerts, Vehicle Status, Location-Based Services, Safety, Remote Functions, Third-Party Apps, and Novelty Connected Features. Access to these functionalities requires an active Adrenox subscription, transforming them into a highly desirable suite of features that significantly elevate the XUV700’s appeal. This comprehensive suite of features, available across the AX3, AX5, AX7, and AX7L variants, not only meets but surpasses existing benchmarks in the SUV segment, perfectly aligning with the evolving preferences and requirements of modern customers.

Enhanced Customer Experience – White Glove Chauffeur Training Programme: To be available in metro towns, this program will be conducted once every two months, providing chauffeurs with training by Mahindra experts. The training will cover vehicle functionalities, ADAS systems, handling emergencies, and understanding faults and error signs, ensuring a seamless and comfortable experience for the owner. The pilot phase to start from Delhi and Ahmedabad, with extension plans for other metro cities.

The updated ex-showroom prices for the 2024 XUV700 are:

The 2024 XUV700 will be available for bookings from 15^th January 2024 with demo vehicles reaching dealerships starting from 25^th January 2024 across India. To ensure enhanced customer experience, Mahindra has enhanced its production capacity and customers can expect faster deliveries of their XUV700.

For more details on the booking process, please visit the Mahindra XUV700 Website.

Social Media Addresses for Mahindra XUV700:

• Brand website:  https://auto.mahindra.com/suv/xuv700
• Instagram: @mahindraxuv700
• Facebook: @mahindraxuv700
• Twitter: @MahindraXUV700
• YouTube: Mahindra XUV700
• Hashtags: #XUV700 #MahindraXUV700

LONDON, UK and NOIDA, India, 17th January, 2024: HCLTech, a leading global technology company, announced that its Cloud Native Lab in London will showcase Cisco’s cutting-edge technology solutions to enable enterprises to explore and co-create scalable and reliable cloud native solutions that enhance end-user experiences.

Reinforcing HCLTech’s commitment to providing advanced CloudSMART solutions to clients worldwide, the collaboration with Cisco will showcase a range of advanced technologies, including private and sovereign cloud, hybrid cloud, Cisco – Compute and Data Center Networking, Security, Multi-Cloud networking and Full-Stack observability solutions.

Enterprises can use this Cisco lab space to test applications and real-world use cases to gain insights into how cloud-native technologies can transform their businesses. Through firsthand demonstrations and interactive sessions, clients can experience the power of these technologies and understand their potential to accelerate digital transformation initiatives.

“This lab represents our commitment to driving digital transformation and helping enterprises harness the potential of cloud-native technologies,” said Alan Flower, Executive Vice President and Head – Cloud Native Labs, HCLTech. “We aim to equip organizations with the capabilities they need to thrive in an increasingly agile and cloud-native world.”

“We are excited to jointly offer customers in EMEA a dedicated platform to explore and experience the capabilities of Cisco and HCLTech’s cloud solutions,” said Nick Holden, Vice President – Global and Strategic Partners at Cisco. “This lab will catalyze innovation, allowing enterprises to witness real-world use cases and test their own applications in a secure and supportive environment.

“Our partnership with Cisco is deep and we have invested significantly in creating offerings that can solve our clients’ business problems. By introducing a cloud technology showcase with Cisco at our Cloud Native Labs, we endeavor to make cloud-native solutions more accessible,” said Anand Swamy, Executive Vice President and Head – Tech and ISV Ecosystems, HCLTech.

Bangalore, 17th January, 2024: Tata CLiQ Luxury, India’s premier luxury lifestyle platform, forays into the pre-owned category with the launch of the ReLoved Store by bringing onboard its first partner, Jay’s Watch Store. A testament to timeless elegance, craftsmanship, and the enduring appeal of luxury, the ReLoved Store on the platform serves as a trusted guide as it encourages consumers to choose consciously by offering a curated selection of rare pre-owned timepieces from renowned brands known for their artistry and heritage such as Rolex, Omega, and more.

The pre-owned category is a growing segment in the country that is being driven by consumers’ desire to own rare and unique products and be more sustainable in their purchases. In addition, with the growing influence of western fashion trends and the rise of disposable income, consumers are looking at buying exclusive pieces that are easily available. Given the opportunity this segment offers, the platform has launched the ReLoved Store by brining on board its first partner, Jay’s Watch Store which is a leading destination for pre-owned luxury watches known for its collection of top-tier timepieces that have been thoroughly vetted by its in-house experts. The ReLoved Store will offer a wide range of vintage, limited-edition pieces that are in high demand from the most sought-after luxury brands on the platform and that will appeal to seasoned collectors and first-time buyers.

The store encourages consumers to ‘Relove Timeless Treasures’ as it invites them to discover and explore the stories of each product. In addition to the authenticity certificate from Jay’s Watch Store, which verifies the watches through invoices, past ownership history, and client information, the platform offers an elevated and seamless experience for consumers, which includes assisted selling, a dedicated customer service where experts can address product-related queries and guide consumers in their purchases. Each timepiece will also have a ‘know your watch’ section on the store, which will explain the product condition.

Commenting on the launch, Gopal Asthana, CEO, Tata CLiQ, said, “We are elated to launch a new category with the ReLoved Store, a one-stop destination for vintage and pre-owned luxury products. It heralds a transformative shift in the dynamics of luxury consumption, fuelled predominantly by the conscientious choices of today’s discerning consumers. Pre-owned luxury finds acceptance among them as an ecologically responsible way to shop. We are expecting a positive response to the store and are also looking forward to expanding our assortment in the pre-owned segment by onboarding other partners and introducing products from different categories in the coming months. We are committed to delivering an elevated online shopping experience by offering consumers a curated and exquisite range of products that caters to their evolving needs and requirements, thus solidifying our position as a front-runner in the realm of pre-owned luxury”

Adding to it, Jay Makhijani, Founder, Jay’s Watch Store, said, “It is indeed an honour that Tata CLiQ Luxury is beginning its ReLoved store journey with Jay’s Watch Store. There is a huge demand globally for pre-owned luxury timepieces, and it is gradually catching up in India as well. At Jay’s Watch Store, we have an extensive assortment of pre-owned timepieces from the world’s most coveted brands. We are excited to partner with Tata CLiQ Luxury to make these timepieces accessible to watch enthusiasts and connoisseurs across the country. These pre-owned timepieces have gone through several quality checks, and we also offer an authenticity certificate. We look forward to a fruitful partnership.”

The ReLoved store transcends the conventional notion of a mere store as it encapsulates a lifestyle, a promise, a philosophy, and an immersive experience. It emphasises Tata CLiQ Luxury’s commitment to redefining luxury while embracing sustainability by serving as a trusted platform for authenticated luxury that maximises the lifecycle of the product.

Come, embrace the history, craftsmanship, and beauty of these ReLoved timeless treasures only on Tata CLiQ Luxury – https://luxury.tatacliq.com/relovedstore

Mumbai 17th January, 2024: Ajay Shinde, a dynamic individual in his 50s, had been grappling with a stubborn ulcer on his great toe for the past four years. Despite being actively involved in regular walking, the persistent wound had become a source of immense stress, compounded by the discouraging prognosis from multiple physicians who suggested that the ulcer would not heal on its own. Traditional approaches, such as various dressing techniques and consultations with leading doctors in prominent hospitals, had proven futile in providing a lasting solution.

Recognizing the urgency and complexity of the situation, our medical teamproposed an internal offloading surgery in July 2023 known as Keller’s Arthroplasty. During the surgery, we identified a specific bony pressure point on the dorsum of the foot that was contributing to the ulcer's persistence. Rather than addressing the ulcer directly, we opted for a minimally invasive approach by accessing the dorsum of the foot. The surgical procedure involved the meticulous removal of the problematic bone and subsequent fixation of the joint responsible for the pressure, utilizing specialized hardware. The surgery had a profound impact on the biomechanics of Ajay Shinde's foot, effectively eliminating the pressure point. Remarkably, within just one month post surgery, the diabetic foot ulcer had completely healed. The innovative offloading technique not only accelerated the healing process but also demonstrated a significant reduction in the likelihood of ulcer recurrence.

“The key takeaway from this case study is the importance of considering advanced offloading surgeries for recurrent diabetic foot ulcers. Simply relying on regular dressings may not suffice to achieve lasting results. By strategically addressing the root cause through surgical intervention, we can expedite the healing process and mitigate the risk of future recurrences,” said Dr. Shraddha Deshpande, aesthetic, plastic, and reconstructive surgeon, at Wockhardt Hospitals Mumbai Central.

As of December 2023, during Ajay Shinde's third follow-up, he reported a remarkable recovery. The ulcer site displayed no signs of recurrence, and Ajay was not only walking comfortably but also leading a normal, active life. This case underscores the efficacy of innovative offloading surgeries in providing a long-lasting solution for chronic diabetic foot ulcers, offering hope and relief to patients who have struggled with persistent wounds for an extended period.

Bengaluru,17th January 2024: GrowthSchool, a one-of-its-kind Generative AI-led upskilling platform, has continued its exceptional streak of 400% Year-on-Year growth since its inception, with a peak monthly revenue of INR 5 crores. GrowthSchool’s unmatched innovation and emphasis on simplifying access to real-world skills has enabled it to achieve consistent growth. The two-year-old platform has already empowered more than 1 million learners and aims to take this number to 2.5 million in 2024.

GrowthSchool’s current team strength stands at 150 which has grown by 3X Year-on-Year. Looking ahead, the company aims to achieve a $1 million monthly run rate by FY 2024. In 2023, GrowthSchool not only outperformed the competitors in terms of revenue growth but also grew internationally. The company already generates 10% of its revenues from learners outside India and is aiming to make a formal foray into global markets, targeting North America (NA), Southeast Asia (SEA), and the Middle East (ME) in 2024.

GrowthSchool has also garnered significant interest from its existing investors for the upcoming Series A round. The company has a track record of pioneering new categories in the Indian market including Performance Marketing, No-Code, Web3, Management Consulting, and Generative AI — sectors that previously did not exist in the Indian market.

In a bid to enhance its global reach and maximize empowerment for job seekers worldwide, GrowthSchool has introduced ‘Outskill,’ a pioneering platform accessible to every individual. This platform allows users to acquire highly valuable professional skills, contributing to sustainable employment. This ‘Career Superapp’ offers workshops conducted by elite mentors from top brands, audiobooks summarizing bestselling non-fiction books, and comprehensive reading materials and resources that cover a wide range of relevant topics to enhance the knowledge of the learners.

Speaking about this, Vaibhav Sisinty, Founder & CEO, GrowthSchool said, “I have been a job seeker, a top-performing corporate executive, and an entrepreneur. All these experiences have given me a great understanding of how skills should be imparted and by whom. Unlike other platforms, GrowthSchool has a stringent vetting process and rigorous evaluation is done before mentors are onboarded to run workshops. During the journey of GrowthSchool, alongside empowering over 1 million+ learners, I also realised that there is a much larger talent pool out there that is not able to upskill due to monetary limitations, and that’s where we are going to make continuous learning and development even more affordable than Netflix.”

One of the biggest USPs that sets GrowthSchool apart is the ability to identify gaps in the upskilling domain in India, and craft impactful learning opportunities on real-world and cutting-edge digital tools. It is the first Indian company in its domain to integrate Generative AI in all the learning streams that it covers. The overwhelming reception from the learners and industry stakeholders has emboldened GrowthSchool’s vision to double down on its efforts to make upskilling and development affordable and accessible for everyone, everywhere.

Bengaluru, 17th January 2024: Digit Insurance, one of India’s leading digital full-stack insurance companies, announced it has launched a comprehensive EV Shield add-on cover under its Motor Own Damage policy for four-wheeler and two-wheeler electric and hybrid vehicles.

The Indian EV market has seen significant growth with Jan-December 2023 period seeing sales of 15.29 lakh electric vehicles. A specific add-on cover has been launched by Digit to meet this rising demand and address the unique insurance needs of EVs. India’s EV market is pegged to become a $266 billion market* with projected sales of 1 crore EVs per year by 2030.

The add-on cover will come with three optional additional coverages to protect against any loss or damage to the electrical panel for the vehicle charging point, and vehicle charger including charging cable, and also offer roadside assistance services specific to EVs.

The add-on will cover damages to the battery or electric motor due to accident or external means, and also pay for any expenses incurred for repair or replacement of the battery due to water ingression and short circuit. The add-on will be offered under the Motor Own Damage policy of a vehicle and will provide all relevant vehicle coverages similar to any Internal Combustion Engine (ICE) vehicle.

Speaking about the launch of EV-specific add-on coverage, Mayur Kacholiya, Head – Motor Product, Digit General Insurance, said, “Our new EV-specific add-on coverage is designed to meet the evolving changes and needs of EV vehicle owners. The severity of damage among EVs can be higher and the repairs for the same can be costly due to expensive components and need for specialised automotive technicians. The specialised add-ons along with additional coverages will provide EV owners the much-needed protection and address the nuanced issues of electric vehicles.”

The add-on cover will also offer three optional coverages to the customers to provide comprehensive coverage to the vehicles. The three coverages are:

i. Electrical panel for vehicle charging point: Charging point electrical panel of a two-wheeler EV can be expensive and can be in the range of 8%-15% of vehicle cost and any loss or damage to the same can lead to significant loss. Under this coverage, one can cover any loss or damage to the electrical panel for vehicle charging point, including damage or loss to animal attack or scratch.

ii. Vehicle charger and charging cable: The charger used to charge an EV and the cable provided for the same can be costly. Any damage to the same can lead to losses worth tens of thousands of rupees. This add-on cover will protect both your charger as well as charging cable against any loss or damage. The coverage can be taken for both mounted as well as portable charger.

iii. EV Roadside Assistance: As EVs run on limited charge, the probability of them requiring roadside assistance is higher. Under this coverage, one can arrange for a portable mobile generator in case the vehicle runs out of charge. In case the vehicle battery is swappable, one can also get the same replaced with a charged battery. The vehicles will also be provided other roadside assistance services like towing or any other vehicle repairs, etc.

The add–on will be offered to both EVs as well as hybrid vehicles (electric and petrol/diesel). In case of a claim, the policyholder simply needs to notify the insurer within three days. The entire claims process will be 100% digital and the insured will not need to submit any physical documents.

Digit is one of India’s fastest-growing digital full-stack insurance companies. The company reported a motor gross direct premium (GDP) growth of 57.08% as on 30 June 2023 compared to GDP growth of 32.95% in FY23. For the 9 months ended December 31, 2022, the company commanded a motor market share of 5.3% compared to market share of 4.5% in FY22.^!

Source: ^%Vahan Dashboard; ^!Digit Insurance DRHP March 2023 and DRHP Addendum November 9, 2023.

India,17th January 2024: Redcliffe Labs, a Pan India omnichannel diagnostics provider, substantially improves lab quality processes by embracing Six Sigma metrics. In a study led by Dr. Sohini Sengupta, Medical Laboratory Director at Redcliffe Labs, her team of experts assessed testing processes to optimize the laboratory’s quality control practices. It translates to fewer errors, fewer sample reruns, and improved turnaround times, bolstering clinician reliance and patient satisfaction.

Redcliffe Labs conducted a two-phase quality improvement project with a comprehensive assessment of sigma scores across 25 routine high-volume assay parameters, encompassing 20 clinical chemistry and 5 immunoassay methods. By identifying the parameters with lower sigma scores in the initial phase, i.e., pre-period, they successfully implemented strategic measures to enhance their analytical quality within a rigorous 6-month timeframe. The analysis was performed on the Alinity ci series equipment from Abbott.

After the targeted improvements, the team at Redcliffe Labs conducted the post-period analysis to gauge the tangible and positive impact. It included a thorough evaluation of sigma metrics to measure any enhancements in the laboratory’s performance. The average sigma surged significantly from 6.4σ to an impressive 9.2σ. Out of the 25 analytes studied, a substantial 17 exhibited a noteworthy improvement, surpassing the pre-defined threshold of a 1.0 increase in their sigma metric.

One of the most notable advancements was observed in Glucose(most commonly tested parameter) showcasing an extraordinary surge from 3.9σ to an exceptional 26.3σ. The increase in the sigma metric for glucose directly correlates to a substantial reduction in the error rate, estimated from 9,224 Defects Per Million Opportunities (DPMO) to less than 1 DPMO, significantly enhancing the reliability of test results.

Dr. Sohini Sengupta, Medical Laboratory Director at Redcliffe Labs, said, “The impact of our quality improvement study extends far beyond metrics—it’s a testament to our commitment to excellence. Achieving world-class performance across high-volume assays by adopting Sigma metrics elevates our confidence in our test results. It reiterates our continued focus on achieving the highest standards of quality at Redcliffe. These enhancements also mean fewer errors, efficient workflows, and faster turnaround times.”

17th January 2024, Gurugram: Brightsun Travel, a one-stop solution for travel needs, announces the launch of the Traveasy app, a platform designed to elevate the process of booking economical flights to domestic and International destinations.

Since its inception, Traveasy has been committed to providing travelers with a seamless and user-friendly experience. Leveraging cutting-edge technology, a comprehensive range of flight options enables them to find the best deals tailored to their preferences and budget and compare the flight rates.

With the recent launch of the Traveasy mobile app, available on Android devices, the advanced features make it easy for users to customize their search based on parameters such as budget, preferred airlines, and travel dates. The app mirrors the website’s functionality, ensuring a seamless and efficient booking process for travelers who prefer the flexibility of mobile solutions.

Traveasy brings flight options to virtually any location on the map while enjoying real-time pricing information. In terms of performance, Traveasy has steadily gained traction. According to the company’s internal data, the platform has facilitated a total of 50,791 flight bookings.

Mr. Sandeep Arora, Director at Brightsun Travel, said “We are excited to introduce Traveasy to the global travel community, our platform is dedicated to providing users with a straightforward and cost-effective way to explore the world. With a vast array of flight options and real-time pricing information, Traveasy ensures that travellers can make informed decisions that align with their preferences and budget.”

As Traveasy continues to enhance the travel booking experience, Brightsun Travel remains committed to offering unparalleled service and value to its customers.