Archives March 2024

Chennai, 19 March 2024: IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), one of India’s fastest-growing private life insurers has taken a strategic and technological leap by migrating its Customer Relationship Management (CRM) systems to Salesforce, the #1AI CRM. IndiaFirst Life will leverage Salesforce Financial Service Cloud to unify customer interactions, manage data efficiently, enhance team collaboration, and significantly improve its customer servicing capabilities.

IndiaFirst Life’s decision to migrate to Salesforce was fuelled by its desire to leverage cutting- edge cloud technology functionalities tailored specifically for the life insurance industry. With Salesforce Financial Services Cloud, IndiaFirst Life gains a robust 360-degree customer view, enabling personalized interactions and automating workflows to optimize resources. Advanced analytics and reporting will enable real-time insights and integration with third-party applications has helped minimize disruption. Enhanced client engagement is facilitated through personalized communication, enhanced security features protect data integrity – boosting trust and compliance, and Salesforce’s scalable architecture helps IndiaFirst Life to ensure future readiness, empowering it to adapt to the evolving market dynamics.

These capabilities of Salesforce are pivotal in IndiaFirst Life’s journey toward becoming a more agile, efficient, and customer-centric organization. They help the company drive success by enhancing operational efficiency and aligning customer servicing capabilities with modern financial landscape requirements. Orbit Innovation has played a key role in the implementation process, enabling end-to-end deployment, and transforming the service experience for IndiaFirst Life.

Emphasising the organisation’s commitment to technological advancement, Vishakha RM, MD & CEO, IndiaFirst Life, said, “Our collaboration with Salesforce reflects our ongoing commitment to continuously improve our technological infrastructure. The migration to the state-of-the art Salesforce CRM platform has streamlined our customer interactions, led to efficient data management, and enhanced team collaborations. This strategic partnership further strengthens our #CustomerFirst philosophy and underscores our dedication to innovation and delivering exceptional value and a hyper-personalised experience to our customers.”

Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, added, “With technology driving rapid evolution in India’s financial landscape, it’s crucial to seize the opportunity to enhance customer experiences, harness data insights, and empower employees. We are thrilled to be a part of the digital transformation journey of IndiaFirst Life, by enabling them to redefine customer interactions and drive operational efficiency, staying ahead in the dynamic financial landscape and driving success. Our collaboration will further streamline operations, propelling IndiaFirst Life as pioneers in tech-enabled offerings in the insurance sector. The association with IndiaFirst Life will fortify our growing reputation as a partner of choice for the financial sector.”

The project was conceptualized, designed, and implemented within a record time of three months. With the first phase of migration completed, all users at IndiaFirst Life are now using Salesforce for customer servicing. IndiaFirst Life is now working on enhancing its servicing capabilities, fine-tuning its existing processes to improve on its First Time Right (FTR) and Straight-Through Processing (STP) scores, and reduce overall TATs.

National, 19 March 2024: coto, a groundbreaking women-only social community platform for digital entrepreneurship, proudly announces Komal Syal’s appointment as its newest Community Advisor. This move signifies the platform’s progressive approach to establishing a robust network of influential women leaders worldwide.

As a Community Advisor, Komal Syal will work closely with coto’s leadership team to develop strategies that promote inclusivity, diversity, and empowerment of coto women within the communities. Her insights will enrich decision-making processes and ensure that coto remains a trusted ally for women seeking connection, support, and personal growth. She will play a pivotal role in furthering coto’s mission of building a safe and responsible digital environment for women. Thus, encouraging them to create and consume content, share opinions and build connections, gain knowledge, and monetize their skills and expertise.

Komal holds the Managing Director and Team Head position at Bank Julius Baer in Singapore. With vast knowledge and experience as a private banker in various locations like India, the UK, and Singapore, she has previously catered to diverse markets including Brunei, Japan, and Russia. Throughout her career, Komal has stood out as the sole successful woman in the sales function, amongst her other male colleagues in the team. Her proven track record of empowering women across the Banking and Financial Service sector aligns perfectly with coto’s goal of financial independence and inclusion of women digitally. Her strategic insight and advocacy efforts are set to enhance the support and opportunities available to coto women significantly, driving forward the platform’s mission to empower digital entrepreneurship among women worldwide.

Komal Syal brings to coto a wealth of experience in banking, finance, and community engagement, alongside a passionate advocacy for women’s empowerment. Her role at coto will involve collaborating with the leadership team to spearhead initiatives that bolster inclusivity, diversity, and empowerment among coto’s community members. Syal’s expertise will be instrumental in guiding coto towards its goal of creating a safe, supportive, and dynamic digital environment for women.

Expressing her excitement about associating with coto, Komal shared, “I find the current gender ratio within the Banking industry, especially in Global NRI, less than ideal, with perhaps no more than 10% representation of women on the front lines, excluding support roles in the back office. In my role as a coto community advisor, I am committed to changing this narrative. My goal is to cultivate a team of empowered women, mentor them to become confident risk-takers, assertive leaders, and advocates for gender neutrality in the workplace.”

Commenting on Komal’s new onboarding, Aparna Acharekar, Co-Founder of coto, said, “We are delighted to welcome Komal Syal to the coto family. Her profound commitment to empowering women and her expertise in fostering positive change makes her an invaluable asset to us and our mission. With her unique perspective and rich experience, we are certain that Komal will guide us in expanding coto’s horizons and empower women worldwide.”

Before her tenure at Bank Julius Baer, Singapore, Komal was the Managing Director and Team Head at Standard Chartered in Singapore for five years. As a mother of three daughters, she takes pride in instilling in them the values and principles of independence as women, encompassing financial management, educational pursuits, and household responsibilities from an early age. Komal actively engages her daughters in discussions about financial news, current affairs, and international updates, fostering a shared interest in staying informed within the family.

New Delhi 19 March : Remember the days of one TV for the whole family? Daewoo, the Korean electronics giant, is bringing that idea back with a serious upgrade. Their new Interactive Flat Panel (IFP) LED TV doesn’t just play shows and movies– it’s designed to replace your phone, tablet, and maybe even your laptop.

Imagine your kids’ favorite phone games blown up into big-screen learning adventures! The Daewoo IFP LED TV could make fights over screen time a thing of the past as they engage in educational experiences. If you work from home, this TV could transform your living room into a powerful workspace. Picture yourself giving presentations, video conferencing with colleagues, and ditching your laptop altogether.

Movie nights get a serious upgrade too. Say goodbye to juggling streaming devices and subscriptions – this TV promises the crystal-clear picture and powerful sound you want for an immersive experience. Plus, if you’ve got a smart home setup, the IFP LED TV becomes your command center. Control lights, play music, and manage all your devices with just your voice.

Yes, this TV is a premium investment. But imagine the freedom of ditching your tablet or opting for a smaller laptop. The Daewoo IFP LED TV could revolutionize the way you interact with technology at home

Asper Mr. H S Bhatia, Managing Director, Kelwon Electronics & Appliances, DAEWOO’s esteemed licensee partner in India. “The DAEWOO IFP Interactive Flat Panel LED TV is a game-changer in home entertainment tech. With its top-notch features and unparalleled performance, including its interactive capabilities, it is set to transform how we consume digital content. The DAEWOO IFP TV promises to enhance the home entertainment experience for users.”

On World Oral Health Day ’24 Chicco, a leading name in the baby oral care category, has announced the launch of its innovative initiative, the 4-Week Brushing Champion Challenge. With the aim of helping babies learn brushing and motivating them to brush daily, Chicco has introduced this exciting challenge around a significant occasion, in a rewarding mode to support parents in instilling healthy oral care habits in their little ones.

Understanding the challenges parents face in encouraging their babies to brush regularly, Chicco is offering free 28 reward stickers for a 4-week brushing champion challenge to support parents in their daily uphill task of making babies brush.

The concept of the challenge revolves around the belief that it takes approximately 3-4 weeks to form a habit. To facilitate this habit formation process, Chicco toothpaste includes free 28 rewards stickers and a calendar inside every pack. Parents are supposed to offer 1 sticker as a reward every day to their baby in appreciation of brushing their teeth properly & help them stick these stickers on the calendar. By the end of the challenge, parents are required to click a picture of the filled calendar and share it on their social media and tag Chicco India to get their baby’s digital certificate signifying their achievement as a ‘4-Week Brushing Champion’.

“At Chicco, we understand the importance of establishing good oral care habits from an early age. With the 4-Week Brushing Champion Challenge, we aim to make the process of daily brushing enjoyable and rewarding for both kids and parents,” said Mr. Rajesh Vohra, CEO of Artsana India. “We are pleased to announce this initiative on world oral health day which helps in promoting oral hygiene and empowering parents to prioritize their child’s dental health. By providing parents with an engaging way to motivate their children to brush regularly, we hope to contribute to the development of lifelong oral care habits.”

Chicco recognizes the power of rewarding as a motivational tool, especially for children. The 4-Week Brushing Champion Challenge aims to develop a positive attitude towards oral care from an early age. By engaging children in a fun and rewarding activity, Chicco hopes to contribute to the development of healthy oral care habits that last a lifetime.

Chicco is an expert in baby oral care products. Chicco toothpastes are 75% lower abrasive suitable for the soft enamel of babies’ teeth. It contains Xylitol, a natural ingredient that does not allow cavity-causing bacteria to grow, thereby reducing the chances of cavities. Moreover, Chicco toothpaste is fluoride and preservative-free and certified by the Indian Dental Association (IDA). It comes in 3 different flavors i.e., Apple Banana (6M-6Yr), Strawberry (12M-6Yr), Mixed Fruit (12M-6Yr) economically priced at Rs 179. Chicco also offers a Mild mint flavor for grown-up kids (6Yr+).

Chicco Toothbrush range has innovative extra soft Tapered Bristle, which provides gentle and effective cleaning without damaging the baby’s teeth enamel and gums. The bristles of the toothbrush are BPA free and therefore safe for children. The toothbrush’s head & neck are ergonomically designed and hence suitable for a baby’s mouth. The toothbrush also offers an anti-slip grip for firm holding to have control while brushing. Chicco toothbrush range starts from Rs 119.

Nashik-On 19th March 2024, the delegation of diplomats from European Union countries undertook a compelling study tour at the Pernod Ricard India Nashik distillery. This remarkable initiative underscores the essence of cross-cultural exchange and collaboration in today’s dynamic global landscape. The visit not only provides the group with invaluable insights into India’s alco-bev sector and wine making traditions of Nashik but also serves as a platform to identify promising opportunities for mutual cooperation and investment. This endeavor resonates deeply with the vision of Atmanirbhar Bharat, emphasizing self-reliance and strategic partnerships and collaboration to drive sustainable growth and prosperity.

Photo Caption – Left to Right: Ingeborg Bayer, Counsellor Food & Agriculture, German Embassy; Leopold Direder, Austrian Embassy; Marianne Direder, Austrian Embassy; Tea Pirih, Economic Counsellor, Slovenian Embassy; Maria Fladl, First Counsellor Trade and Economic Affairs, Delegation of European Union to India; Monique Tran, Agricultural Counsellor, French Embassy; Sylvia, Economic Counsellor, French Embassy; Meike Jager, Counsellor Labour and Social Affairs, German Embassy; Vianney Meynier, Head of Agrotech and Market Entry Strategy for India and South Asia, Business France; Shilpa Gupta, Head Public Policy, Pernod Ricard India; Rupali Handa, Asst. Manager, Corporate Affairs, Pernod Ricard India

Mumbai, March 2024: Promate, a global leader in electronics and mobile accessories, introduces its newest Panda over-the-ear Headphones exclusively for Kids. These headphones feature a uniquely designed Kawaii Style with illuminated (LED) Cat ears, adding a touch of playfulness to the audio experience. Available in shades of Lilac, Bubblegum and Aqua, the product is available on Amazon India and major retail stores, priced at Rs. 2999 and comes with 24 months of warranty.

Beyond the adorable aesthetics, the Panda Headphones are engineered with safety & comfort as a priority for kids. These headphones come with a built-in volume cap of 93dB & automatic volume limiter, ensuring safe sound levels for children’s ears during extended listening sessions.

Perfect for online learning and classes, the Panda Headphones are equipped with an in-built mic and foldable design. Featuring two mics on the cable and headset for both wired and wireless modes, they effectively reduce external noise. With a wireless range of 10m, children have the freedom to move around while enjoying their content, providing flexibility wherever they go.

Featuring Bluetooth v5.0, the Panda Headphones ensure improved connectivity, faster pairing, and a stable connection, offering universal compatibility with various devices. Additionally, the headphones feature a 1.5m Nylon Braided AUX Cable for non-Bluetooth usage, enabling seamless transitions between wireless and wired modes. The Headphones boast a battery life of up to 1000mAh, providing up to 40 hours of playback time on a single charge.

Commenting on the launch, Mr. Gopal Jeyaraj, Head of India and SAARC, said, “We are thrilled to introduce Promate’s first product designed specifically for kids in India. Our Panda Headphones are crafted with children’s needs and preferences in mind, ensuring a delightful audio experience that prioritizes safety, comfort, and style.”

The headphones include soft & smaller cushion cups to suit children’s smaller heads. The headband is made from breathable, durable materials, ensuring pressure-free comfort even during extended wear. Its twistable headband is easily adjusted, ensuring a snug fit for comfortable listening.

18th March 2024: VST Tillers Tractors Ltd, one of India’s leading farm equipment manufacturers, won the best display award at the 115th All India Farmers Fair and Agro-Industrial Exhibition 2024 organized by G.B. Pant University of Agriculture & Technology at Pant Nagar, Uttarakhand.

VST showcased its range of innovative products including Small Farm Machines and Equipment suitable for the mechanization of farms in hilly areas. The products displayed by VST at the exhibition were appreciated by visiting farmers, scientists, and professors at the University. VST’s farm equipment stood out for its quality and adaptability to taking multiple operations with different attachments.

In line with its commitment to revolutionizing farm mechanization for small and marginal farmers, VST displayed its range of smart farm machines at the exhibition. The VST 165 DI, a 16 HP electric start with sit and drive arrangement, and the 95 IGNITO, a 9 HP Tiller, first in its class Electric Start tillers received excellent responses for their innovation and efficacy in enhancing agricultural productivity. These products are widely used for both Dry Land & Wet Land Operations, Inter-cultivation, Earthing-up, Land preparation, etc. Although smaller in size, these products are available with multiple attachments to handle the growing demands of mechanization in Sugarcane, Turmeric, Vegetable Crops, Horticulture Crops, Floriculture & Plantation Crops at very affordable cost.

One of the major attractions at the exhibition was the VST 932 DI Owners’ Tractor released with Frugal Engineering Concepts, this 32 HP Cat Tractor has unique features in the segment including multiple PTO options like Reverse PTO, MID PTO, and Independent PTO along with a fully synchromesh gearbox enabling the owners to perform all challenging task at their farm with ease. The Tractor has higher power, torque, and greater fuel efficiency making it versatile to handle all tasks.

Another unique Tractor showcased by the brand is VST 929 DI DUAL TRAC which can manage the narrowest working in the sugarcane field while operating with the standard track in other fields. VST’s Series 9 range of tractors is equipped with multiple features to meet the growing needs of farm mechanization at orchards, vineyards, and horticulture farms.

VST also displayed a wide range of Electrical Water Pumps engineered to deliver efficient water transfer and irrigation solutions to the farm community, ensuring optimal crop growth and yield. The pumps are manufactured using Automatic Coil Winding and CNC technology, along with durable materials that ensure long-lasting performance and minimal maintenance.

The wide range of products from 2 HP to 50 HP under ONE VST umbrella was appreciated by the business community willing to explore profitable ventures in the Farm Machines segment.

Maharashtra Tourism recently concluded its participation at the world’s leading travel trade show, ITB Berlin 2024 held from March 5th to 7th, the event provided a valuable platform to showcase the state’s diverse tourism offerings to a global audience.

The Maharashtra Tourism stall, inaugurated by Mr. Parvathaneni Harish, Ambassador of India to Germany, attracted significant attention from international travel professionals, media representatives, and potential visitors. Adorned with captivating imagery and informative displays, the stall effectively showcased Maharashtra’s rich cultural heritage, natural beauty, and vibrant attractions.

Maharashtra Tourism delegation led by Dr. Bhagwantrao Namdeo Patil, Director, Directorate of Tourism-Maharashtra, and the co-exhibitors engaged in meaningful discussion with industry stakeholders, showcasing Maharashtra’s diverse cultural heritage and tourism offerings, the delegation emphasized the stated commitment to sustainable tourism practices and its unique blend of historical landmarks, natural beauty, and cultural experiences.

In line with the event’s theme of “Pioneer the Transition in Travel & Tourism. Together.”, Maharashtra Tourism highlighted its commitment to sustainable tourism practices. This resonated with environmentally conscious attendees, showcasing the state’s efforts toward responsible tourism development.

Commenting on Maharashtra’s participation, Dr. Bhagwantrao Namdeo Patil said, “ITB Berlin provided an excellent opportunity for us to showcase Maharashtra’s rich cultural heritage to a global audience. We are pleased with the interest shown by industry stakeholders in our state’s tourism offerings.”

Attendees at ITB Berlin had the chance to learn about Maharashtra’s iconic attractions, from the bustling metropolis of Mumbai, known as the “City of Dreams,” to the serene beaches of Konkan and the ancient caves of Ajanta and Ellora, Maharashtra offers a blend of cultural heritage, natural beauty, and modern amenities. Visitors can explore historical landmarks such as the majestic forts of Raigad and Shivneri, delve into the spirituality of Nashik’s temples and shrines, or indulge in adventure activities in the Western Ghats. With vibrant festivals, delectable cuisine, and warm hospitality, Maharashtra promises an enriching and unforgettable experience for travelers seeking to immerse themselves in the essence of India’s diverse culture and heritage.

Reflecting on the event, Dr. Bhagwantrao Namdeo stated, “Our participation at ITB Berlin was a valuable experience, allowing us to connect with industry professionals and share the beauty of Maharashtra with the world. We look forward to welcoming visitors to our state and providing them with unforgettable experiences.”

The event provided fertile ground for fostering new partnerships and building stronger relationships with key players in the global travel industry. Engaging B2B interactions explored potential collaborations, aiming to position Maharashtra as a must-visit destination for international travelers.

Mumbai, 19th March 2024: FlexifyMe, a health and wellness innovator, is making waves after a successful appearance on Shark Tank Season 3. The company captivated the esteemed panel of Sharks with its vision, securing a substantial investment of ₹1 crore from powerhouse investors Namita Thapar and Amit Jain (Founder, Car Dekho). This impressive feat has propelled FlexifyMe’s valuation to a staggering ₹40 crore, a remarkable 40% increase, marking a major milestone in their growth journey.

The ₹1 crore investment boasts a unique structure, with ₹50 lakh allocated for equity and the remaining ₹50 lakh secured as debt financing with interest details to be finalized.

Manjeet Singh, Co-Founder of FlexifyMe, said, “It’s an honor to have the opportunity to present FlexifyMe on Shark Tank Season 3. Our experiences have driven us to develop a solution that can truly make a difference in people’s lives. We are excited to showcase our vision and share the impact of FlexifyMe with a global audience.”

FlexifyMe’s mission to revolutionize pain management with natural solutions landed them a coveted spot on Shark Tank India Season 3. The journey to this pivotal moment was one of meticulous preparation. The company worked tirelessly, collaborating with internal and creative teams to craft a captivating pitch, complete with compelling elevator pitches and impactful demos. This culminated in a captivating presentation before the esteemed Sharks, whose invaluable insights proved to be a game-changer. FlexifyMe views this experience as a springboard to amplify its reach, empowering countless individuals struggling with pain.

Amit Bhayani, co-founder of FlexifyMe, “FlexifyMe represents a new era of wellness, focusing on empowering individuals to take charge of their health journey. Our participation in Shark Tank Season 3 highlights our commitment to innovation and our dedication to creating positive change in the healthcare landscape.”

In conclusion, FlexifyMe’s presence on Shark Tank Season 3 symbolizes a significant milestone in the company’s ongoing mission to provide accessible and holistic healthcare solutions. With a fervent dedication to improving the well-being of individuals worldwide, FlexifyMe continues to lead the way in revolutionizing the health and wellness industry.

India, March 2024: We commonly encounter situations where expenses exceed our available funds, whether for planned occasions or unexpected emergencies. In such economic crises, opting for a gold loan, where idle gold is utilized, proves to be the most cost-effective and convenient solution. The gold loan involves minimal documentation, offers swift disbursal, and is not influenced by the borrower’s current credit score. Furthermore, there’s no better time than now to consider Arvog Gold Loan, offering an assured gift alongside its benefits.

At the moment, Arvog Finance boasts a satisfied customer base exceeding eight hundred thousand individuals, with loan disbursements totaling around Rs. 1,200 crore. The Arvog gold loan, a secured option against gold ornaments such as jewelry, stands out as the best choice compared to credit card loans.

Briefing the media Mr. Amit Shroff, CEO of Arvog, mentioned, “Arvog is a customer-centric company, and we aim to build resilient communities through timely and affordable credit. Our gold loan has been lending wings to a billion dreams. With financial inclusion spreading, we are also gaining access to new markets. Our current scheme, ‘Inaam Mela, offers an assured gift to every customer, making it an even more compelling reason to opt for an Arvog Gold Loan. And we are certain to connect, reach, and benefit a larger segment by disbursing purpose-driven credit that becomes a true-life enabler.” The Arvog Gold Loan scheme is open across markets until the end of March 2024.

Legacy of Finance with seamless processing makes Arvog Gold Loan the top choice

Arvog Gold Loan boasts a rich financial heritage intertwined with a sturdy background in bullion, guaranteeing borrowers a gratifying experience and unparalleled satisfaction. Arvog ensures a seamless process, with loan applications processed within just 30 minutes. Not only does Arvog offer swift disbursal, but it also presents the lowest simple interest rates in the market and the highest loan-to-value ratio for pledged gold, translating to the most favorable per-gram rate. Moreover, borrowers can tailor their Arvog Gold Loan to their specific needs, all while ensuring the security of their pledged gold in SEBI- monitored IDBI safety vaults. Most importantly, Arvog provides doorstep service, allowing borrowers to access their gold loan without stepping out of their comfort zone. The entire process, from online application to gold valuation and disbursal, can be completed in just three simple steps.

Arvog Gold Loan supported business expansion

We’re delighted to present a compelling example of how Arvog Gold Loan played a pivotal role in facilitating business expansion, ultimately preserving the business’s reputation and goodwill. Meet Mr. Prashant Rao, a supplier of corporate uniforms in Hyderabad, faced a challenge when one of his regular clients underwent a corporate identity change, requiring an urgent revamp of staff uniforms. As Prashant lacked immediate funds, he explored traditional bank loans, only to find the lengthy process of due diligence unsuitable. Opting for a quick and efficient solution, he pledged household gold jewelry and secured the Arvog Gold Loan, allowing him to promptly invest in materials and fulfill the order. This strategic move not only earned him customer trust and goodwill but also instilled the confidence to pursue ambitious business expansion plans. Additionally, Prashant’s Arvog Gold Loan became even more rewarding, as he received a brand new motorcycle through the #GiftForAll Inaam Mela promotion. The motorcycle that Prashant received as a gift is now supporting his business delivering operational efficiencies. Under the existing #GiftForAll Inaam Mela, there are assured gifts for every gold loan borrower that include top-branded television sets, refrigerators, two-wheelers, washing machines, and many more. The Arvog Gold Loan caters to everyone’s requirements, be it a business or household. And has options for customization also to suit the requirement.

Say adieu to the anxieties of arranging last-minute funds for unforeseen circumstances or scheduled financial commitments. Following Prashant’s astute choice of Arvog Gold Loan, it serves as a strongly recommended solution to address financial crises. Arvog Gold Loan provides a hassle-free solution, enabling you to expand your business, fund your children’s higher or overseas education, or finally embark on that long-awaited family vacation. It’s the simplest, fastest, most cost-effective, and optimal method to meet any financial requirement.