Archives March 2024

National, March 11, 2024 – Tata Soulfull, a leading brand in the Better-for-you snacks and breakfast cereals segment from the house of Tata consumer Products, presents a new TV campaign highlighting the most recent addition to its portfolio – Tata Soulfull Ragi Bites Choco Sticks. The campaign reinforces Tata Soulfull’s commitment to providing better-for-you snacks loved by kids and mothers alike.

Targeting the kids demographic through national and regional kids channels, the campaign establishes the brand proposition: a delicious treat loved by kids and appreciated by mothers. It revolves around the perpetual struggle between kids and mothers over snacking choices. Tata Soulfull Ragi Bites Choco Sticks aims to bridge this gap by presenting a chocolatey, tasty snack adored by the kids while being free from Maida and lower in sugar, thereby winning the nod of mothers. The tagline, ‘No Junk, Chocolatey Crunch’, succinctly encapsulates the essence of the campaign.

The film puts spotlight on two kids enjoying Tata Soulfull Ragi Bites Choco Sticks and chatting with their friend, Cruncha Muncha, the brand mascot. They are curious as to why their mother allowed them to indulge in such a chocolatey and tasty snack and embark on a detective adventure to unravel the secret. The revelation that Tata Soulfull Choco Sticks contain ‘No Maida’ and are made with ‘Ragi’ make these snacks both wholesome and delicious, aligning seamlessly with the brand proposition.

Prashant Parameswaran, MD & CEO of Tata Consumer Soulfull, expressed his enthusiasm for the new campaign, saying, “At Tata Soulfull, we are dedicated to our mission of making nutritious millet-based products accessible to the masses. With the launch of Tata Soulfull Ragi Bites Choco Sticks, we aim to address the concerns of mothers while offering a delightful snacking experience for kids, all at an affordable price point. This campaign is a significant step in creating awareness and excitement by reaching out to the kid’s demographic.”

Vijayawada, Andhra Pradesh, March 11, 2024: FertiCARE IVF Centre in Vijayawada marked a significant milestone in its journey towards eliminating the stigma associated with infertility by hosting a heartwarming baby shower celebration. This event, held in honor of mothers-to-be who have successfully conceived through In vitro fertilization (IVF), coincides with the center’s first anniversary. 

Infertility remains a sensitive and often stigmatized issue in many societies, causing emotional distress and societal pressure for those experiencing it. In India, approximately 10-15% of married couples are affected by infertility, according to the Indian Society of Assisted Reproduction (ISAR). FertiCARE IVF Centre aims to challenge these societal norms by fostering a supportive environment where individuals and couples can seek fertility treatments without fear or judgment. 

Dr. Prathyusha Javadi, Clinical Head at FertiCARE IVF Centre, expressed her gratitude to the patients, staff, and community for their unwavering support throughout the centre‘s inaugural year. We have been able to bring the joy of parenthood to many lives in this one year through our expertise, commitment, and compassionate approach. Our mission at FertiCARE IVF Centre goes beyond just helping individuals conceive; it’s about empowering them to embrace their journey towards parenthood with confidence and dignity. 

The baby shower celebration serves as a testament to the triumphs of those who have overcome infertility with the help of advanced reproductive technologies offered at FertiCARE IVF Centre. The event not only celebrated the joyous journey towards parenthood but also highlighted the centre‘s commitment to providing compassionate care and personalized treatment options to its patients. 

FertiCARE IVF Centre offers a comprehensive range of fertility treatments, including Intrauterine Insemination (IUI), In vitro fertilization (IVF), Intracytoplasmic Sperm Injection (ICSI), In vitro maturation (IVM), Preimplantation Genetic Testing for Aneuploidy (PGT-A), Preimplantation Genetic Testing for Monogenic Disorders (PGT-M), and Endometrial Receptivity Analysis (ERA). These advanced treatments are tailored to meet the unique needs of each patient, ensuring the highest chances of success. 

As part of the First Anniversary celebrations, FertiCARE IVF Centre is delighted to extend a special offer to its patrons. Until March 31^st, 2024, the centre is offering FREE Consultation, Scan, and IUI, along with an exclusive 50% discount on IVF procedures. This initiative reaffirms the center’s commitment to making fertility treatments more accessible and affordable for all. 

“We are thrilled to mark our First Anniversary by extending this special offer to our valued patients. It is our fervent hope that this gesture will empower more individuals and couples to take the first step towards fulfilling their dreams of parenthood,” said Dr. Prathyusha. 

FertiCARE IVF Centre invites the community to join them in celebrating life, love, and the journey towards parenthood. Dr Ujwala Jasti & Dr Sravani Reddy, Co-founders of FertiCARE Centre have participated in the celebrations.

New Delhi, March 9, 2024 – My Inbox Media, a leading telecommunications service provider, today celebrates its journey from a modest venture to a prominent player in the Indian telecom landscape. Founded in 2010 by Mr. Yusuf Hasan, the company has grown from offering SMS services and email solutions to catering to a diverse clientele across various sectors.

“We are incredibly proud of the success My Inbox Media has achieved over the past decade,” says Mr. Yusuf Hasan, Managing Director of My Inbox Media. “Our commitment to innovation and customer-centricity has allowed us to expand our services and reach, empowering businesses of all sizes to connect effectively with their audiences.”

Pioneering Innovation and Strategic Growth

My Inbox Media has established itself as a trusted partner for industry giants like Maruti, Hyundai, Honda, Mercedes, and BMW. The company offers a comprehensive suite of telecommunication solutions, including SMS services, email solutions, shortcodes, voice calls, and customized software solutions. With a presence across various sectors like retail, e-commerce, healthcare, and more, My Inbox Media caters to a diverse clientele.

Following its initial success in Delhi, My Inbox Media strategically expanded to Mumbai and Hyderabad in 2018. Under Mr. Hasan’s leadership, the company has set its sights on global ventures, establishing a presence in the UAE, Saudi Arabia, USA, Canada, and beyond.

Technology at the Forefront

My Inbox Media takes pride in its commitment to cutting-edge technology. The company specializes in crafting customized software solutions that are adaptable for both on-premises and cloud-based deployment. This focus on innovation ensures that My Inbox Media delivers the most effective and scalable solutions to its clients.

A Bright Future Lies Ahead

My Inbox Media remains dedicated to staying ahead of the curve by leveraging new technologies and trends. The company’s expansion plans extend beyond borders, with a vision to offer its unparalleled services on a global scale. My Inbox Media stands as a testament to the power of innovation and customer focus in the ever-evolving telecommunications industry.

About My Inbox Media

My Inbox Media is a leading telecommunications service provider offering a comprehensive suite of solutions, including SMS services, email solutions, shortcodes, voice calls, and customized software solutions. The company caters to a diverse clientele across various sectors and is committed to delivering innovative and tailored solutions.

Mohali, 9th March 2024: On International Women’s Day, the KPH Dream Cricket Limited via the Indian Premier League franchise Punjab Kings announced their partnership with Shikhar Dhawan Foundation & M3M Foundation to support girl child education and skills. As part of the partnership, the Punjab Kings will help in amplifying the initiative with implementation partners Shikhar Dhawan Foundation (SDF), in collaboration with Funding partner M3M Foundation.

In an innovative scholarship, the M3M Foundation with its implementing partner Shikhar Dhawan Foundation, will commit support to one girl child for her vocational education for every 25 runs scored or 3 wickets taken by Punjab Kings during their home games. Through the initiative, the organisation will offer vocational education support to 111 girls for up to Rs. 5 Lakhs, covering a total amount of Rs. 5.55 crore over the next five years.

The scholarship would be used towards funding the education of deserving girls from economically disadvantaged homes for their higher vocational training to make them independent financially and to shape their future. The funds will be provided to the girls from the undergraduate level till they finish graduating and will be agnostic to their education choice.

Speaking on the initiative, Punjab Kings captain Shikhar Dhawan said, “I am delighted that my IPL franchise decided to partner with our cause and amplify our initiative in such a unique and interesting way. With the support of our Shers, we hope to secure the future of young girls in the country and to ensure our aid reaches those who are in need to have a sustainable future.”

KPH Dream Cricket Limited CEO Mr. Satish Menon said, “This is a wonderful initiative, and we are delighted to do our bit in support of providing equal opportunities to each one. We are confident that we will be able to help those in need, and we hope to create a society where all girls can spread their wings and achieve their dreams.”

M3M Foundation Chairperson and Trustee Dr. Payal Kanodia Said “As stewards of progress and champions of change, we acknowledge that educating girls is pivotal in building a thriving society. We are happy that together, we are trying to pave the path towards a future where every girl, irrespective of her background, is empowered through education to reach her fullest potential and illuminate the world with her brilliance. With deep appreciation, we extend our gratitude to Shikhar Dhawan Foundation and Punjab Kings for their invaluable partnership in advancing girl child education with us through this initiative.”

9th March 2024, New Delhi: On the occasion of International Women’s Day, SMEStreet conducted an online forum for Women leaders across the world and a panel discussion on SMEStreet Empowered Women: Empowering Tomorrow’s Leadership to celebrate and acknowledge the role of Women in today’s economic development.

International Women’s Day, celebrated annually on March 8th, is a global occasion that honours the social, economic, cultural, and political achievements of women worldwide.

This panel discussion highlighted the experiences, challenges, and successes of women entrepreneurs, while also providing valuable insights and inspiration to aspiring entrepreneurs and professionals alike.

Shared insights, experiences, and recommendations on fostering an environment conducive to empowered women’s entrepreneurship and leadership.

Emphasizing on the need for inclusive development, Prof Sasmita Samanta, CMD of SOUL commented, “Contribution of women in each and every sector is immense in today’s context. And not just today but women in almost all ages have contributed immensely for social and economical development.

There was some discretion but I think that today we talk about inclusive development along with gender equality in today’s world. Now if we talk about economic growth and development, then we must consider overall economic development. Whether it is the intellectual development, social development, moral development and economic development status of women must be discussed.”

Emphasizing on the contribution of education in developing women’s role in economic development, Mrs Sunita Maheshwari, Co-Founder DealPlexus.com stated, “At the grassroot level the education system and more importantly our social mindset needs to change or evolve. Only education has the power to uplift the society and economic development. In my view, the government has a very subsidiary role to play. It’s more of the family mindset, especially of the parents, that needs to change. Although the Government is doing its sincere contribution toward women empowerment and girl child development, yet real change can only be seen if parents can educate the children, not just girls, but more importantly boys, to understand about the equal roles and contributions that both the genders have to play in the society. ”

Dr Lulwa AlMutlaq, leadership coach and women entrepreneur from Bahrain, presented her perspective on skill development and experience by adding, “I would like to emphasize the fact that women empowerment is a journey. It starts with self-development. Women must take the initiative to start developing her skills, knowledge and most importantly attitude towards awareness of her role and potential. Skill development is also a must-to-consider factor for most of the women entrepreneurs and aspiring entrepreneurs.”

The session was moderated by Dr Faiz Askari, Founder of SMEStreet and he also emphasized the importance of Women in business’ growth and overall economic development. Dr Askari mentioned, “International Women’s Day is to recognize the progress made towards gender equality and to acknowledge the ongoing challenges that women face. This day serves as a reminder of the importance of gender parity and the empowerment of women in all spheres of life. We at SMEStreet are committed to work towards inclusive development in which role and contribution of women is important and must be nurtured.”

Pankaj brings over 15 years of extensive experience spanning the realms of broadcast and digital media. Throughout his career, he has overseen revenue portfolios in both sectors. Before joining Zee Media, he served as the National Head for The Q. Prior to that, he held a significant role at Zee Entertainment for more than a decade, managing revenue portfolios for ZEEL’s flagship channels such as Zee TV, Zee Cinema, and Zee Bollywood in the North and East regions.

We are confident that his expertise will further strengthen our team and propel us towards our goals.

We are excited about the fresh perspectives and ideas he will bring to the table as we continue to grow and innovate.

Mumbai/Bangalore, 09th Mar, 2024: Social Panga, the integrated creative and digital marketing agency with offices in Bangalore, Delhi/NCR, Mumbai and Dubai has appointed Ruksheen Palia as Vice President, Business and Strategy to strengthen its Mumbai operations.

Ruksheen who holds over 12 years of industry experience joins the team from VMLY&R India, where she served as the Business Lead for various accounts, one of her key accounts being Unilever.

Over the years Ruksheen has worked extensively in the digital industry, strengthening her abilities in managing Indian companies across various media channels. In addition to her digital skills, she excels in business expansion for brands & organizations.

Her new role at Social Panga involves leading the agency’s growth initiatives, developing strategic plans, and fostering innovations for Mumbai hide out. Additionally, she will oversee the development of comprehensive business strategies and identify new market opportunities.

Commenting on her appointment, Gaurav Arora, Co-Founder of Social Panga said, “We are delighted to welcome Ruksheen on board as our Vice President of Business and Strategy. Welcoming her reflects our commitment to progress, embracing strategic leadership and innovation as we navigate the path ahead with dedication and excellence. With her wealth of experience and leadership, we are confident that she will bring fresh perspectives and drive our agency to new heights.”

Himanshu Arora, Co-Founder of Social Panga added, “With Ruksheen joining us, we are going to further capitalize on opportunities offered by Mumbai. Her appointment will undoubtedly boost Panga’s ongoing success and growth, fueling our long-term vision and commitment to a new-age thoughts & ideas. This is step closer to develop our integrated creative solutions for brands with focus on business goals.”

Speaking on her appointment Ruksheen Palia, Vice President, Business and Strategy at Social Panga said, “I am excited about my new role at Social Panga. The team here is very creative and committed and is in sync with my long-term career goals. I am committed to leading our team towards even greater success. Together we will seize opportunities, build strong partnerships, and achieve unparalleled success. I look forward to contributing to the agency’s continued growth and make a positive impact in the industry.”

LAS VEGAS, March 9, 2024 – Today at the Amplify Partner Conference, HP Inc. (NYSE: HPQ) announced new groundbreaking benefits aimed at accelerating partner growth through the Amplify™ Partner Program. New benefits include the industry’s first role-based artificial intelligence (AI) partner training and certification program, together with a new Growth Play opportunity, tailored for AI Data Science. Powered by HP’s broad portfolio of >100 AI-enabled solutions and the company’s Future Ready strategy, HP is unlocking new opportunities alongside partners to support long-term sustained growth.

“HP’s Amplify Partner program stands out as an industry-leading partner program – the only channel program in the industry to go beyond performance-based models – encompassing capabilities, collaboration and unrivaled performance,” said Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation and Operations at HP. “Partners are essential to unlocking growth opportunities and serving customers and we aim to provide the right program, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services. Together we have the Future Ready portfolio, operations, and partners to win.”

Industry’s First Role-Based AI Partner Training & Certification Program

AI is rapidly unlocking new market expansion and operational possibilities for HP and partners, accelerating partner execution, and optimizing customer experiences. For the full potential of AI to be realized, users and participants of AI technology must have confidence in its integrity, by working with a vendor they trust.

Launching May 1, 2024, HP’s Future Ready AI MasterClass, powered by HP University, will be comprehensive in scope covering a range of topics designed to equip partners with the knowledge they need to educate and advise customers on the right AI products and solutions to meet their needs. HP is working with NVIDIA to develop the initial series of advanced training modules. Subsequent releases, involving further Alliance Partners, aim to consistently augment the expertise and capabilities of HP Amplify partners, enabling them to stay ahead in the swiftly changing AI landscape.

“Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows,” said Bob Pette, Vice President of Enterprise Platforms at NVIDIA. “Our work with HP will help empower their partners to utilize HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem.”

“With HP, we feel prepared for the future; their commitment to innovation and their unwavering support gives us the confidence to face any challenge that comes our way,” said Alessandro Cattani, Chief Executive Officer, Esprinet Group. “Our trust in HP is steadfast – they’ve proven to be a reliable partner that’s dedicated to our success.”

Amplify Growth Plays

Starting in May 2024, all HP Amplify Commercial Partners will have access to Amplify Growth Plays, a new program built around HP’s growth categories. Combined with unique tools, advanced capabilities and compensation elements, Growth Plays rewards participants with tailored benefits to drive incremental partner profitability.

Based on valuable insights and feedback from its global 1 partner community, HP continues to enhance capabilities within the Amplify program. Today, HP introduced its latest Growth Play focused on AI Data Science designed to reward eligible partners with tailored benefits for investing in strategic focus areas beyond specializations. Additional Amplify Growth Plays launching May 1, 2024, include Digital Services, Video Collaboration, and Active Care Services.

Simplifying the HP Amplify Partner Program

To increase access to HP’s expanded product and service portfolio, HP is simplifying the Amplify partner membership architecture. Beginning May 1, 2024, Amplify members will benefit from HP’s new tailored approach to meet unique customer demands, driven by a consistent framework and two-track structure: Synergy and Power.

As part of the Power partner track, HP is also introducing new distinctions for enrolled partners: Power Elite and Global Power Elite. This structure rewards partners who operate on a large scale and deliver significant revenue and capabilities.

“Our partnership with HP has sparked innovation for our customers and helped tackle key challenges,” said Konstantin Ebert, Chief Operating Officer, Bechtle AG. “Initiatives like Fast Lane, improving operational efficiency, and More for More, offering increased compensation, demonstrate HP’s commitment to ongoing channel growth. These efforts showcase HP’s dedication to its partners, and we look forward to the future opportunities that lie ahead.”

Driving Positive Change with Amplify Impact

On May 1, 2024, HP will also extend its pioneering partner sustainability assessment and training initiative, HP Amplify Impact, to Distribution Partners and nearly 50 countries. Since its launch in 2021, this acclaimed program has successfully equipped >40 percent of Amplify partners with the knowledge and tools needed to champion positive change. By prioritizing sustainability as a pivotal competitive advantage, Amplify partners are empowered to create significant impact in areas such as Climate Action, Human Rights, and Digital Equity.

New Delhi, 09 March, 2024: Vedanta’s BALCO Medical Centre (BMC), an emerging leader in India’s oncology space, has achieved a historic milestone by becoming the first Indian co-researchers in a team to receive the prestigious Cancer Grand Challenges Award. This recognition, with a substantial $25 million grant for cancer research, underscores BMC’s position as a pioneering institution in India’s oncology landscape. The recipient team PROSPECT, comprising of clinicians, advocates, and scientists from BALCO Medical Centre and other esteemed institutions around the world, will be addressing the critical issue of early-onset cancers challenge.

Ms. Jyoti Agarwal, Chairperson, Vedanta Medical Research Foundation, expressed her gratitude, stating, “We are honoured to have been chosen for this prestigious award, which significantly advances the battle against cancer. Over the past six years, at BMC, our leaders, employees, and stakeholders have worked tirelessly to ensure that we have access to the best technologies, and that our patients and communities feel safe and confident. With this support from Cancer Grand Challenges, our efforts are not only continued but also strengthened. With collaborative efforts, I am confident that we can positively contribute to the overall healthcare landscape.”

Team PROSPECT is one of five global teams being funded this year by Cancer Grand Challenges, which was founded in 2020 by Cancer Research UK and the National Cancer Institute US, to invite diverse world-class research teams to come together, think differently and take on some of cancer’s toughest challenges. The teams will be funded by Cancer Research UK, the National Cancer Institute, the Bowelbabe Fund for Cancer Research UK and Institute National Du Cancer through Cancer Grand Challenges with a total investment of $125m to tackle some of the toughest challenges in cancer research.

“Together with our network of visionary partners and research leaders, Cancer Grand Challenges unites the world’s brightest minds across boundaries and disciplines and aims to overcome cancer’s toughest problems,” said Dr. David Scott, Director of Cancer Grand Challenges. “With this investment, our largest to date, we continue to grow our global research community, and fund new teams that have the potential to surface discoveries that could positively impact cancer outcomes.”

Vedanta’s BALCO Medical Centre, a state-of-the-art tertiary care Oncology facility in Central India, has been at the forefront of cancer care, providing multidisciplinary treatment and support. The institution is recognized as a referral centre for advanced radiation therapy, brachytherapy, nuclear medicine, surgeries, chemotherapy, and many more. Since inception in March 2018, BMC has treated more than 37,000 patients. Additionally, the institution has received many certifications and accreditations including LEED certification, NABH, FSSAI, NABL, Nursing Excellence, CAHO certifications. This significant grant underscores BMC’s commitment to pioneering research and delivering innovative solutions to address critical healthcare challenges in India.

Dr. Bhawna Sirohi, Medical Director at Vedanta Medical Research Foundation (BALCO Medical Centre) and the lead principal investigator for PROSPECT-India study, says “The worrisome increase in colorectal cancers stresses the importance of early detection and lifestyle choices for prevention. There’s a dire need for cancer screening in high-risk areas to facilitate early diagnosis and prompt treatment, especially with the shifting demographics towards a younger population. This grant will speed up global cancer research, focusing on understanding the reasons behind the rise in early-onset colorectal cancer and strategies for prevention”.

Early-onset colorectal cancer (EOCRC) is an important emerging global problem among individuals younger than 50 years. Team PROSPECT aims to address this by understanding the pathways, risk factors and molecules involved in its development. The team’s vision is to understand and ultimately try to reverse the network of causal factors throughout the life course that disrupts normal biological processes to promote EOCRC. The team will employ a disruptive, transdisciplinary approach spanning cells, individuals and populations to uncover the mechanisms linking lifetime exposures to early-onset colorectal cancer, and test new strategies to combat this cancer type.

Currently, Cancer Grand Challenges brings together 1,200 researchers and 16 teams from across the world to take on 13 challenges. The spirit of giving back is part of the Vedanta’s core values. This achievement brings the company closer to fulfilling the vision of contributing to the community and making a lasting impact on society.

March 9, 2024, Bengaluru, Karnataka: MyGate announces an employee stock ownership plan (ESOP) buyback, encompassing more than 50 employees. The company has given the option to encash 20% of their vested shares to team members who have spent over 4 years across all roles and business verticals.

Abhishek Kumar, co-founder at MyGate, says, “We are in the strongest financial position with revenues growing quarter on quarter with much lower expenses. We achieved cash breakeven in Nov ’23 and are well capitalized to fund our future growth. This initiative is a small gesture of gratitude to those who spent substantial years with us and helped us reach this stature.”

MyGate’s revenue from operations ramped up 77.3% to Rs 71.10 crore in FY23 from Rs 40.1 crore in FY22, according to its annual financial statements filed with the Registrar of Companies. The company grew 8.4x when compared to FY21 results. It also recorded cash breakeven in November 2023.

Founded in 2016 by Vijay Arisetty, Abhishek Kumar and Shreyans Daga, MyGate is improving living experiences within gated communities. Its solution is used by over 25,000 communities and 4 million families, facilitating the management of over a billion visitor entries, the payment of Rs.3,000 crore in society dues, 6 million help desk tickets and 2 million amenities’ bookings every year.