Archives March 2024

•  The QIP received an encouraging response from the market & saw participation by a diversified investor base, which includes Banks, Asset Management Companies, Insurance Companies and Foreign Portfolio Investors.
•  Allotment of 22.11 crore shares at ₹ 135.65 per share (including premium of ₹ 125.65 per share) aggregating to ₹ 3,000 crore (Three Thousand Crore).
•  The amount of capital raised through the QIP issue will augment the Bank’s Common Equity Tier I ratio & overall Capital Adequacy ratio.

Union Bank of India, one of the largest Public Sector Banks in India, has successfully raised equity capital of ₹ 3,000 crore via Qualified Institutions Placement (QIP) on February 26, 2024. The Issue was opened on February 20, 2024 and received strong interest from high quality Domestic and Foreign Portfolio Investors. Bank has allotted 22.11 crore Shares at price of ₹ 135.65 per share (including premium of ₹ 125.65 per share) aggregating to ₹ 3,000 crore representing a discount of approximately 5% to the floor price determined as per Regulatory guidelines.

Bank has received significant & encouraging response from the market & seen participation by a diversified investor base which includes Banks, Asset Management Companies, Insurance Companies and Foreign Portfolio Investors, thereby ensuring diversification of the shareholder base of Union Bank of India.

On the Successful capital raising, Ms. A Manimekhalai, MD & CEO, says “We are delighted to conclude one of the largest equity capital raising issue in public sector banking space in the recent past. Bank has successfully raised ₹ 3,000 crore by way of QIPs during the year, which is the highest in the history of Union Bank of India and one of the highest in the history of Public Sector Banks in a financial year, in recent years. This demonstrates the continued faith of investors on the Bank’s growth trajectory and prospects. The QIP Proceeds will augment the Capital base and help us pursue growth opportunities as we endeavour to create value for our Customers & Shareholders”.

As on December 31, 2023, the public shareholding in Union Bank of India stood at 23.01%. Consequent to the equity capital raising, the public shareholding in the Bank increased to 25.24% and consequently, the shareholding of Government of India becomes 74.76%. Bank has complied as per SEBI and Securities Contract (Regulations) Rules, 1957 (“SCRR”) & its further amendments i.e. to maintain a minimum public shareholding of at least 25.00%.

The Book Running Lead Managers (BRLMs) to the QIP issue were IIFL Securities Ltd., J M Financial Ltd., IDBI Capital Markets & Securities Ltd., HDFC Bank Ltd. and BNP Paribas. The Legal advisors of the transaction were Luthra & Luthra Law Offices, Saraf & Partners and Duane Morris & Selvam LLP. The Statutory Auditors were N B S & Co., Chhajed & Doshi, G S Mathur & Co., P Chandrasekar LLP and M/s. V K Ladha & Associates.

Mumbai, 2nd March 2024: A group of seasoned wealth managers, collaborate with Angel One, one of India’s leading fintech players, as Co-Founders to lead its private wealth management foray. Srikanth Subramanian joins as Co-Founder & CEO of Angel One Wealth Limited; he comes with more than twenty years of experience in investment and wealth management business. He joins from Kotak Cherry, the digital wealth management arm run by Kotak Mahindra Bank. Other Co-Founders include Shobhit Mathur and Dharmendra Jain. Shobhit will lead the Wealth-Tech and Customer Excellence teams and Dharmendra will bring his strategic expertise in investment solutions and products. The new business leaders will collaborate with Angel One in tapping opportunities in the wealth management space, catering to the growing needs of emerging HNIs and Ultra HNIs.

Mr. Dinesh Thakkar, Chairman and Managing Director, Angel One Limited, said, “The wealth management business has witnessed significant growth over the last decade with rising affluents in our country. We believe this space is ripe for a digital disruption. With the addition of such accomplished leaders to our team, we aim to not only accelerate this growth but also enhance our presence in the full-stack financial services space. The expertise of Srikanth and his team aligns seamlessly with this vision of ours. As we navigate the dynamic financial landscape, their strategic contributions will be pivotal in propelling Angel One to new heights.”

Mr. Srikanth Subramanian, Co-Founder & CEO, Angel One Wealth Limited said, “I am thrilled to be a part of the Angel One Group and build a tech-led omnichannel wealth management business. The innovative digital approach and established market position perfectly complements our goal of providing comprehensive financial solutions that cater to the evolving landscape of India. We are primed to democratize access to wealth management.”

Angel One Wealth Limited has an experienced founding team comprising seasoned wealth managers and domain experts in technology, advisory and client engagement. Leveraging our expertise in technology, our platform aims to enhance decision-making on investments. With each of the co-founders having a domain expertise of about two decades and a strong foundation in technology, having built a platform catering to millions of users, the company aims to grow in the WealthTech space.

Mumbai, March 2, 2024: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, registered monthly domestic sales of 7,142 units in February 2024 with a strong growth of over 17% in comparison to the corresponding month last year. The export numbers for HCIL stood at 5,936 units in Feb’24. This is the highest ever monthly export volume clocked by the company that has been fuelled by strong export performance of cars made in India and exported to multiple global markets.

Sharing thoughts on Feb’24 sales performance, Mr. Yuichi Murata, Director, Marketing & Sales, Honda Cars India Ltd. said, “Our performance in February has been as per our plan. The Honda Elevate maintains its strong performance, further strengthening its presence in the market. The Honda City and Amaze also continue to perform well in their respective segments. In addition, our export performance has also been robust.”

The company had registered 6,086 units in domestic sales and exported 973 units in February’ 23.

Bengaluru, March 02, 2024: Helios Mutual Fund has announced the launch of Helios Balanced Advantage Fund (BAF), an open-ended dynamic asset allocation fund. NFO will open for subscription on March 11, 2024 and close on March 20, 2024.

The fund aims to capitalize on the potential upside of equities while attempting to limit the downside through dynamic portfolio management. This will be done by investing in equity & equity related instruments and active use of debt, money market instruments and derivatives. The equity portfolio will be built basis Helios’s Elimination Investing (EITM) philosophy – based on eight fundamental screening factors that have repeatedly proven to be effective in weeding out poor performers, gravitating towards winners, and creating a sustainable outperformance profile.

The investment strategy will be to normally maintain gross equity and equity-related exposure between 65%-100% and the net equity exposure between 30% to 80%. Various derivative strategies would be used for hedging against market headwinds.

Helios Balanced Advantage Fund (BAF) will be benchmarked against CRISIL Hybrid 50+50 – Moderate Total Return Index (TRI). The scheme will be managed by Mr. Alok Bahl and Mr. Pratik Singh for equity investments and Mr. Utssav Modi for debt portfolio management.

On an average, Bengaluru has been among the top three cities in terms of contribution towards mutual fund growing AUM with BAF category industry AUM standing at ~INR 14,900 cr as of Jan ’24 (Source: MFDex). The city being the IT and ITES hub, large corporates and even their employees invest in mutual funds. The young demographics and high disposable income levels show a huge growth potential for mutual fund penetration in Bengaluru.

Speaking on the launch, Mr. Samir Arora, Founder, Helios Capital, said, “Helios Balanced Advantage Fund is suitable for investors looking for long term wealth creation or building corpus for goals such as retirement or child education. Investors who wish to build an all-weather portfolio may consider this scheme after consulting their financial advisor”.

Why should you invest in Helios Balanced Advantage Fund?

· Growth Potential with balanced allocation

· Attempts to limit downside risk by hedging, tweaking debt

· Endeavors to allocate =/> 65% into equities, which will provide the Scheme with Equity Fund taxation

· Units can be redeemed on any Business Day at NAV based price

· Risk Mitigation and Rigorous Screening

· Fund Managers with more than 25 years of combined experience

· Consistency and Disciplined Investing

Kolkata, March 2, 2024 – Noida International University (NIU) successfully hosted an Associate Partner Meet at Hotel Kelinworth in Kolkata, bringing together distinguished guests and luminaries from academia and the corporate world.

 The event facilitated collaboration and strengthened ties between NIU and its affiliated partners. Professor Santanu Ray, a renowned academician and esteemed Fellow Chartered Accountant (FCA) and Chartered Financial Analyst (CFA) based in Kolkata, was the event’s Guest of Honour, while Mr. Akash Sharma, Director of Outreach & Admissions at Noida International University, served as the Chief Guest.

 Professor Santanu Ray gave his perspectives on the changing educational landscape, as well as the role of academic-industry collaborations in promoting innovation and development. His experience and vision enriched the conversations, inspiring participants to consider new options and opportunities for collaboration.

 Mr. Akash Sharma, Director of Outreach & Admissions at NIU, said that the institution is committed to creating a suitable atmosphere for study, research, and industry engagement. He emphasized NIU’s proactive approach to cultivating talent and encouraging students to excel in their chosen disciplines, which contributes to the nation’s socioeconomic progress.

 The Associate Partner Meet ended on a high note, with participants enthusiastic about future collaborations and activities targeted at improving educational quality and encouraging academic excellence. The Associate Partner Meet allowed NIU to demonstrate its commitment to educational quality as well as its desire to form significant connections within the education ecosystem. During interesting talks and interactive sessions, attendees explored opportunities for collaboration, idea sharing, and mutual growth.

Kolkata, March 2, 2024 – Noida International University (NIU) successfully hosted an Associate Partner Meet at Hotel Kelinworth in Kolkata, bringing together distinguished guests and luminaries from academia and the corporate world.

 The event facilitated collaboration and strengthened ties between NIU and its affiliated partners. Professor Santanu Ray, a renowned academician and esteemed Fellow Chartered Accountant (FCA) and Chartered Financial Analyst (CFA) based in Kolkata, was the event’s Guest of Honour, while Mr. Akash Sharma, Director of Outreach & Admissions at Noida International University, served as the Chief Guest.

 Professor Santanu Ray gave his perspectives on the changing educational landscape, as well as the role of academic-industry collaborations in promoting innovation and development. His experience and vision enriched the conversations, inspiring participants to consider new options and opportunities for collaboration.

 Mr. Akash Sharma, Director of Outreach & Admissions at NIU, said that the institution is committed to creating a suitable atmosphere for study, research, and industry engagement. He emphasized NIU’s proactive approach to cultivating talent and encouraging students to excel in their chosen disciplines, which contributes to the nation’s socioeconomic progress.

 The Associate Partner Meet ended on a high note, with participants enthusiastic about future collaborations and activities targeted at improving educational quality and encouraging academic excellence. The Associate Partner Meet allowed NIU to demonstrate its commitment to educational quality as well as its desire to form significant connections within the education ecosystem. During interesting talks and interactive sessions, attendees explored opportunities for collaboration, idea sharing, and mutual growth.

In the ever-evolving landscape of startups, accelerator programs stand as the driving force propelling visionary ideas toward resounding triumph. These programs are not just a source of financial backing but also serve as invaluable wellsprings of mentorship, connectivity to influential networks, and essential resources, all critical for startups to flourish and navigate the complexities of the industry. As we gaze into the horizon of 2024, this list spotlights four accelerators that have consistently left indelible marks on the journey of countless startups, providing a catalyst for growth and innovation. These accelerators not only offer funding but also serve as conduits to a wealth of knowledge, strategic guidance, and influential connections, making them key players in shaping the future success stories of the tech startup ecosystem.

Below are the top 4 accelerators fueling tech-based startup success:

India Accelerator

India Accelerator, awarded the Best Accelerator of the country in 2021 by Startup India and the first GAN-partnered accelerator in India, provides a dynamic and highly supportive ecosystem for entrepreneurs. Backed with a couple of SEBI AIF, IA has 200+ startups in our portfolio, and 1800+ angel investors and mentors in its network. With 9 co-working hubs, our vision is to create an inclusive ecosystem that can connect all relevant stakeholders in the economy- Government, Academia, Industry, and Startups. Our thesis is to invest in high-potential early-stage entrepreneurs and help them scale, thus contributing to the vibrant entrepreneurial ecosystem in the country.

Y Combinator

Y Combinator, often referred to as YC, is one of the most prestigious and influential startup accelerators globally. Known for its highly competitive application process, Since 2005, YC has invested in nearly 3,000 companies including Airbnb, DoorDash, Stripe, Instacart, Dropbox, and Coinbase. They offer funding, mentorship, and a robust network of alumni to help startups succeed. The combined valuation of YC companies is over $300B. YC has programs and resources that support founders throughout the life of their company

9Unicorns

9Unicorns is a prominent Indian startup accelerator and early-stage venture fund that plays a pivotal role in fostering the growth of early-stage startups. Known for its diverse focus across industries such as technology, healthcare, consumer services, and fintech, 9Unicorns provides not only crucial seed funding but also extensive mentorship from seasoned entrepreneurs and industry experts. The accelerator’s support goes beyond financial backing, aiming to assist startups in refining their business models, improving their products or services, and preparing for subsequent rounds of funding. With a commitment to nurturing innovation, 9Unicorns stands as a key player in the Indian startup ecosystem, offering a platform for startups to showcase their potential and accelerate their journey to success.

Venture Catalysts:

Venture Catalysts is a prominent seed-stage accelerator in India that has made significant contributions to the startup ecosystem. Recognized for its comprehensive support, Venture Catalysts not only provides funding to early-stage startups but also offers strategic mentorship and access to a vast network of successful entrepreneurs and industry experts. With a focus on driving innovation and growth, Venture Catalysts plays a crucial role in nurturing and shaping the success stories of startups across various industries. The accelerator’s commitment to fostering entrepreneurship and providing a robust ecosystem makes it a noteworthy player in India’s dynamic startup landscape.

Bengaluru, 1 st March 2024: This Women’s Day, think outside the box of traditional celebrations and surprise the remarkable women in your life with innovative gestures of appreciation. Show your appreciation and love by selecting from a wide range of delightful options, tailored to suit her tastes and preferences. Whether it is a sparkling clean home, a basket of personal care products for a well-deserved self-care day, or prepare their favorite meal with fresh groceries from Amazon Fresh’s ‘Super Value Days’ from 1 st to 7 th March 2024. Shop from a wide selection of quality products, including cleaning supplies, groceries, packaged food, gourmet treats, beverages, daily essentials, personal care, and avail great deals and offers of up to 45% off. Choose from a host of popular brands such as Amul, Dabur, Lakme, Ariel, Dettol, and others. Make this Women’s Day truly memorable by treating them to a selection of high-quality products that cater to their unique tastes and preferences – all made effortless by Amazon Fresh with convenient slotted delivery options, quality ingredients and value offers from a single online destination.

In addition, customers can avail an instant discount of 10% by using ICICI Bank Debit and Credit Card from 1 st – 4 th March on a minimum transaction of INR 2,500. New customers can enjoy a cashback offer of INR 400 on their first four orders. Prime repeat customers can enjoy mega savings with cashback rewards of up to INR 150.

Explore great deals this Women’s Day for the perfect gift that celebrates special women in your life, offering a delightful array of treats and treasures. From heartfelt tokens to indulgent surprises, discover the ideal expression of appreciation and admiration in every thoughtful selection.

• Stock up on cleaning essentials:
  Presto! Dish Wash Gel: Tough grease residue, sticky food, oil stains and food stains like; turmeric or red chilli can be easily removed with Presto! Dishwash Gel. The strong formula dissolves quickly and cuts through grease and stubborn stains without scratching or damaging the surface of utensils. Available on Amazon Fresh for INR 269 approx.
•  Vim Dishwash Liquid Gel Lemon Refill Pouch: Vim Gel dishwashing liquid comes infused with the Power of lemons. Just 1 spoon of Vim Gel is all you need to remove the toughest of grease from your utensils. Its special formula ensures that it is tough on stains but gentle on your hands. Just one teaspoon of Vim Gel in one cup of water and you’re ready! Available on Amazon Fresh for INR 298 approx.
• Dettol Germ Protection Wet Wipes for Skin & Surfaces: Dettol’s disinfecting skin & surface wipes are safe on skin, ideal to clean multiple surfaces. They are easy to carry with a resealable moisture-lock lid. Dettol disinfecting wipes are practical for everyday use on furniture, taps, sinks, doorknobs, kitchen, bathroom surfaces, floor cleaning, children’s surfaces and places that are germ hotspots. Available on Amazon Fresh for INR 168 approx.
• Ariel Matic Liquid Detergent Front Load Refill Pouch: New Ariel Matic liquid detergent gives tough stain removal in just 1 wash, as well as prevent your colored clothes from fading. As a liquid detergent, it dissolves easily in water. With Ariel’s superior technology, it is hard on stains but soft on colors – giving your colored clothes the perfect wash solution. Available on Amazon Fresh for INR 403 approx.
• Curate a pamper kit for your special women: Engage Verona Perfume for Women, Long Lasting, Citrus and Fruity: Inspired by citrus groves, Engage Verona is a premium, long lasting perfume for women. With fruity and citrusy blast of reshness at the top, floral and spicy notes at the heart adding playfulness and woody and musky notes at the base making the senses feel exquisite, the perfume brings joy and radiance. Available on Amazon Fresh for INR 539 approx.
•  Pantene Hair Science Hairfall Control Shampoo: Panteen strengthens your hair from root to tip for reduced hair fall. New Pantene Hair Science also provides protection against hair breakage and styling damage. For everyday use, try it with the Pantene hairfall control conditioner for reduced hair fall. Buy this on Amazon Fresh for INR 671.
• Lakme Insta Eye Liner, Black Semi_Matte Finish: This rich, intense black matte eyeliner, makes your look last longer with its water-resistant & fast drying formula. Apply it to give your eyes a bold, long-lasting impression. Available on Amazon Fresh for INR 127 approx.
•  Glow & Lovely Advanced Multivitamin, Brightening Face Moisturizer: Brighten up your skin with Glow and Lovely cream, which is enriched with Vitamins B3, C and E, and results in clearer skin with regular use. Allantoin in this face cream for women helps to remove dead skin cells from the top layer of skin, leaving you with soft and supple skin. Available on Amazon Fresh for INR 295 approx.
• Get ready for a movie marathon with ready snacks and beverages: Lay’s Sizzlin’ Hot Potato Chips:  Lay’s Sizzlin’ Hot Potato chips are topped with a delicious blend of spicy goodness that will ignite your tastebuds. Made from high-quality potatoes, these chips have an irresistible taste that will leave you wanting to crunch for more. Get this on Amazon Fresh for INR 20 approx.
• So Good Plant Based Almond Beverage Unsweetened: So Good Almond Beverage Unsweetened is a delicious plant- based beverage made from the finest almonds. It has no added sugar and is Dairy free, Lactose free and Gluten free making it an ideal choice for a healthy lifestyle. Drink it as is or add to your tea/coffee, cereal bowl, smoothies or any other dish and explore the endless ways with this versatile drink. Get it on Amazon Fresh for INR 255 approx.
• DABUR Real Fruit Power Mixed Fruit Juice: Every Réal fruit beverage is made from the juice of best quality fruits only. The packs are tamper-proof and retain fruit goodness & food safety to give you the best-tasting fruit experience in every sip. Buy this on Amazon Fresh for INR 113 approx.
•  Organic Tattva, Organic Raw Unpolished Peanuts/Groundnuts: Enjoy high-quality raw peanuts from Organic Tattva that are hygienically packed to retain goodness. These peanuts undergo stringent and rigorous laboratory tests to meet fssai food safety norms. They contain no artificial flavours or preservatives. Buy this on Amazon Fresh for INR 129 approx.

Stock up on cooking essentials and prepare their favourite meals:

•  Saffola Active Refined Oil: Saffola Active cooking oil is high in Omega-3 (alpha linolenic acid), which contributes to the maintenance of normal blood cholesterol levels. Its dual seed technology gives you the goodness of 2 oils in 1. It ensures a
  good balance of MUFA and PUFA for better nutrition through fats, compared to single seed oils. Buy this on Amazon Fresh for INR 695 approximately.
•  Daawat Rozana Super Basmati Rice: Enrich daily meals with goodness and taste with Daawat Rozana Super Basmati rice. With its aged raw rice, it promises an exceptional culinary experience, whether used for aromatic biryani rice or everyday cooking. Buy this on Amazon Fresh for INR 344 approximately.
•  Amul Ghee Pure: Amul Ghee is made from fresh cream and has typical rich aroma and granular texture. An authentic product made with pure milk, Amul ghee is rich in Vitamin A, D, E and K. Buy this on Amazon Fresh for INR 635 approximately.
• Aashirvaad Select Sharbati Atta: This sharbati wheat flour contains 100% Sharbati wheat from select regions of Madhya Pradesh. The grains of sharabati atta are consistent in size and have a golden sheen to it. Buy this on Amazon Fresh for INR 280 approximately.

Celebrate Women’s Day by treating the special women in your life to nourishing hair care essentials. Given below is a hand-picked selection of hair care products like hair oils and styling serums that will make her hair look gorgeous and healthy. Ideal for women who value practical and effective hair care, these budget-friendly gifting options are a heartfelt way to express your love and appreciation, this Women’s Day.

 For Salon-smooth hair – Livon Anti-frizz Serum:

This on-the-go product by Marico goes beyond regular hair care. Livon Anti-frizz Serum is your trustworthy hairstyling companion, suitable for all hair types. Enriched with Vitamin E and Argan Oil, Livon instantly cuts through frizz and gives you salon- smooth hair with an ultra-glossy finish. It helps tame the frizz giving you the perfect opportunity to flaunt your hair and style it for a perfect occasion. So, make this product a part of your hair styling routine and step out with the confidence of a salon-finished look, always! Livon Serum is available in 20ml, 50ml & 100ml bottles at leading department stores and on e-commerce websites like Amazon, Myntra, Nykaa and Flipkart. Also, there is a Livon for every hairstyling need.

For hair with natural long-lasting Shine –

Parachute Advansed Jasmine Hair Oil: We all want hair that not only looks beautiful but also radiates a healthy shine. Parachute Advansed Jasmine Hair Oil is a non-sticky, lightweight hair oil. Enriched with vitamin E, it helps reduce hair damage and repairs and strengthens your hair thereby restoring the natural, long-lasting shine your hair deserves. This product combines the goodness of Coconut hair oil with the soothing aroma of Jasmine, resulting in an enchanting scent that soothes the senses, leaving you feeling refreshed. Parachute Advansed Jasmine Hair Oil is now available in 45ml, 90ml, 190ml, 300ml, 400ml and 500ml bottles at leading department stores and on e- ommerce websites like Flipkart and Amazon.

For soft hair that gives you the freedom to style as you wish –

Parachute Advansed Aloe Vera Enriched Coconut Hair Oil: Super soft, nourished hair is the key to expressing your unique personality. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil, a light-weight & non-sticky hair oil, is just what you need. The nourishment of Coconut and the conditioning benefits of Aloe Vera give you soft hair that give you the freedom to style and wear your hair just the way you want to, with utmost ease. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil is available in 90ml, 150ml, 250ml, and  400ml bottles at leading department stores and on e-Commerce websites like Amazon and Flipkart.

For Nourished hair – Parachute Advansed Gold:

 Parachute Advansed Gold Hair Oil, enriched with the goodness of Coconut has the unique ability to go up to 10X deep and provide your hair with the superior nourishment that it needs, giving you truly beautiful hair. And hair that is nourished from within has a life force of its own. So, choose only the best that your hair truly deserves. Parachute Advansed Gold Hair Oil is now available in 90 ml, 190 ml and 400 ml bottles at leading department stores and on e-commerce websites like Amazon, Nykaa and Flipkart.

For Long, Thick and Black hair – Parachute Advansed Sampoorna:

 If you believe in giving nothing but the best nourishment to your hair, then start regularly oiling your hair with Parachute Advansed Sampoorna. This all- encompassing hair oil with the goodness of 5 exceptional herbs such as Hibiscus,Curry leaves, Methi, Amla and Aloe combined with the goodness of Coconut is here to give you long, thick and black hair. Parachute Advansed Sampoorna is now available at all leading retail outlets across Tamil Nadu and Karnataka. It is also available on e-commerce websites like Amazon and Flipkart.

For Longer, Stronger, and Healthier Hair

Parachute Advansed Onion Hair Oil:

 If you’re looking to prevent hair fall and hair thinning, Parachute Advansed Onion Hair Oil is exactly what you need. Enriched with two – the goodness of Coconut and the power of Onion, it helps your hair grow longer, stronger, and healthier. Onion extract is rich in antioxidants that promote hair growth. Coconut is loaded with vitamins, triglycerides, and natural polyphenols that provide deep nourishment to hair. Parachute Advansed Onion Hair Oil is available in 200ml bottles at leading department stores and on e-commerce websites like Amazon and Flipkart.

For strong and beautiful hair: Nihar Naturals Hair Oil

 Now you can get thick & beautiful hair with Nihar Naturals Hair Oil which consists of Coconut, Methi and Jasmine. Coconut and Methi have vitamins & nutrients that make hair thick, strong, soft & shiny. Jasmine extracts give a pleasing fragrance to your hair. Nihar Naturals is a light, non-greasy hair oil, just right for beautiful hair. Nihar Naturals Hair Oil is available in 90ml & 200ml bottles in all leading outlets across West Bengal.

For Damage Repair – Hair & Care:

The all-new Hair & Care Pro Blend Damage Repair Oil & Shampoo is a remarkable blend of three natural ingredients  Avocado, Aloe Vera & Olive Oil – that help protect your hair from the potential damage caused by styling heat, colouring, chemicals and pollution. Say no to hair damage seen in the forms of hair breakage, frizz & split ends, making hair look dull & rough. With regular use, this repairs up to 100% of Damage  Avocado fortifies hair strands, enhancing overall hair health, while Aloe Vera provides deep conditioning and reduces dryness & hair fall. Olive oil, known to be rich in Vitamin E and antioxidants, provides strong and nourished hair. Hair & Care Pro Blend Damage Repair Oil & Shampoo will be available in a combo of 300 ml+300ml, on leading e-commerce websites like Flipkart & Amazon.

Mumbai, 1 March 2024: Cult, India’s foremost fitness brand has recently launched the ‘Fit Creator Accelerator’ (FCA) campaign, aimed at building a community (or a ‘cult’) of fitness influencers. FCA invites nano, micro, and macro-influencers to join, offering them a unique opportunity to showcase their fitness content on Cult’s official social media handles.

To participate, influencers are required to fill out a form detailing their fitness and content creation background. After a screening process, the final stage involves evaluation by none other than Hrithik Roshan himself, a panelist for FCA. Six lucky winners chosen by Hrithik Roshan will become the inaugural batch of the FCA campaign.

 The FCA initiative provides influencers with a platform to create and share compelling fitness content, facilitating visibility and indirectly, gaining traction on their own social media handles. In a landscape where organic reach is often penalized, Cult recognizes the need to nurture and empower new creators who align with their beliefs and values.

Through Fit Creator Accelerator, Cult strongly aims to foster micro-communities that collectively contribute to making fitness a way of life for millions of Indians. As an active advertiser, Cult acknowledges the power of influencers in reaching the target audience effectively and believes that empowering these influencers is key to achieving their broader mission.