Archives March 2024

Expanding Horizons: ASORT Introduces Lifestyle Solutions Beyond Clothing

Expanding Horizons

Asort, a leading name in the fashion industry, is proud to announce its expansion into lifestyle solutions, transcending beyond clothing to cater to a myriad of lifestyle needs. With a commitment to enhancing every facet of life, Asort Lifestyle now offers a diverse range of accessories, beauty products, and home essentials.

In a world where personal style extends far beyond just clothing choices, Asort recognizes the importance of curating a comprehensive array of products to elevate various aspects of modern living. Whether it’s adding a dash of flair to home decor or refining personal grooming routines, Asort Lifestyle presents a one-stop destination for individuals seeking to enhance their lifestyle in a multitude of ways.

“Asort has always been dedicated to enhancing the lives of our customers through fashion. With our expansion into lifestyle solutions, we are excited to offer a broader spectrum of products and services that cater to the diverse needs of our audience,” said Roshan Singh Bisht, Co-Founder & CEO, of ASORT.com

Asort’s foray into lifestyle solutions will encompass a wide range of offerings, including wellness products, home decor, beauty essentials, and personalized services. By curating an eclectic mix of high-quality products and collaborating with renowned brands, Asort Lifestyle aims to redefine the concept of lifestyle shopping. “Our expansion into lifestyle solutions underscores our commitment to innovation and customer satisfaction. We believe that by offering a comprehensive range of lifestyle products and services, we can empower individuals to lead fulfilling and balanced lives,” added Roshan Singh Bisht, Co-Founder & CEO, of ASORT.com

JCB India rolls out its 500,000th Construction Equipment

JCB India rolls

Ballabgarh, 27th March 2024-India’s leading manufacturer of Earthmoving and Construction Equipment JCB India, celebrated the rollout of its 500,000th Construction Equipment. JCB has been in India since 1979 and its products are used in infrastructure development across the country. With six manufacturing facilities in India, JCB proudly exports “Made in India” machines to over 130 countries.

The event took place in the presence of JCB’s Group Chairman, Lord Bamford at the company’s India Headquarters at Ballabgarh.

Speaking at the occasion, Lord Bamford said “India is today one of the strongest economies in the world. There has been a significant focus on infrastructure development over the past decade and we are proud to have been a part of this growth through our machines”

He further added, “We have continued to invest in India since 1979, that was when we set up our first factory here at Ballabgarh. India now plays an important part in our global business, as it is one of our largest markets, and also contributes to the global supply chain for JCB”

The 500,000th machine, a Telehandler, is a versatile machine for Material Handling. It is a revolutionary new way to handle Material at heights in a Safer and more Productive manner as compared to traditional options.

Deepak Shetty, CEO and Managing Director, JCB India said, “It is only fitting that the 500,000th machine to roll out from JCB is Telehandler. This machine, ever since it was introduced in India, has made work sites Safer and more Productive with its superior Design and Engineering. JCB is a world leader in Telehandlers and as India grows, we see opportunities for this machine in the Material Handling sector. Additionally, our brilliant machines such as Backhoe Loaders, Excavators among others will continue to be used in the Infrastructure sector”

He further added, “JCB India is today exporting to over 130 countries around the world. This has been possible only because of our relentless focus on One Global Quality. Our customers place their trust in us, and we have always ensured that they get the best value out of their investment”.

JCB manufactures over 60 different products in nine categories in India. The company has also created a benchmark for gender diversity in the Construction Equipment sector. Its Jaipur factory has 34% women on the shop floor and the Vadodara facility, which was inaugurated in 2022 has almost 52% women on the shop floor. It has a design center in Pune with over 700 engineers who work on domestic as well as global projects.

NO SMOKING PLEASE – Expert Insights and Recommendations on Prioritizing Lung Health

Dr. Pavan Yadav

By Dr. Pavan Yadav, Lead Consultant – Interventional Pulmonology & Lung Transplantation, Aster RV Hospital

Smoking was once considered to be a style statement in the form of cigars and hookahs as shown in various Hollywood and Bollywood movies. Though a statutory warning flash with every such picture depicting smoking unfortunately it is still increasing. The chemicals and toxins in tobacco smoke damage the delicate tissues of your lungs, leading to inflammation, irritation, and narrowing of the airways. Over time, this can cause permanent damage to the airways in your lungs, increasing your risk of developing serious lung disease.

Air pollution also increases the risk of lung infections like bronchitis and pneumonia. In all the Metropolitan cities and urban areas, its residents grapple with unique challenges impacting lung health. The city’s rapid urbanization brings forth concerning issues like air pollution, industrial emissions, and vehicular exhaust, all of which contribute to respiratory issues. Moreover, Bangalore’s lush flora adds to the pollen levels, triggering allergies and exacerbating respiratory concerns. Seasonal variations in air quality and construction dust further compound these challenges, making lung health a pressing concern for its inhabitants.

Misconceptions Around Smoking and Lung Health

Recently No Smoking Day was observed and it is vital to address common misconceptions surrounding smoking and lung health. Many mistakenly believe that “light” or “low tar” cigarettes are less harmful, or perceive hookahs and e-cigarettes as safe alternatives. However, nicotine’s addictive nature and smoking’s comprehensive harm to the body, not just the lungs, must be acknowledged. Moreover, awareness about the irreversibility of smoking-induced lung damage remains low. We do not have to wait for ‘No Smoking Day’ to create awareness about the ill-health smoking can cause. It’s crucial to emphasize that quitting smoking is pivotal for improving lung health and overall well-being. Support is available for those ready to embark on this journey towards a healthier life.

The Impact of Smoking on Lung Health Trends

Smoking remains a significant factor in the prevalence of lung diseases, including Chronic Obstructive Pulmonary Disease (COPD) and lung cancer, among Bangalore’s residents. Both direct smokers and those exposed to second-hand smoke face increased risks, underscoring the pervasive threat smoking poses to lung health. Beyond quitting smoking, Bangalore residents can take proactive measures to safeguard their lung health. Regular exercise, a diet rich in antioxidants, and avoiding exposure to pollutants are paramount. Additionally, wearing masks during high pollution days, using air purifiers indoors, and scheduling regular health check-ups can mitigate pollution-related lung damage.

Improving Lung Health for Former Smokers

For individuals who have smoked previously, prioritizing lung health entails quitting smoking and engaging in pulmonary rehabilitation. Breathing exercises and vigilant avoidance of environments with air pollutants or second-hand smoke exposure are crucial for maintaining and improving lung function. To mitigate the adverse effects of air pollution, Bangalore residents should stay informed about air quality indices and limit outdoor activities during high pollution levels. Using N95 masks, improving indoor air quality, and advocating for cleaner energy sources are indispensable strategies.

Government Initiatives and Public Health Programs

The Government of India, through initiatives like the National Tobacco Control Program (NTCP), educates the public about smoking dangers. Bangalore, equipped with robust healthcare infrastructure, offers smoking cessation clinics providing counseling, medication, and support for individuals aiming to quit smoking.

Advancements in Lung Health Treatment and Prevention

Recent advancements, such as lung transplantation and personalized medicine, offer hope for improved lung health outcomes. Additionally, developments in pulmonary rehabilitation contribute to better preventive measures against chronic lung conditions like severe asthma. Research indicates a correlation between smoking and the severity of COVID-19 cases. Smokers are more likely to develop severe disease and experience worse outcomes due to lung damage and compromised immune function.

Resources for Smoking Cessation and Lung Health Awareness

Bangalore residents seeking to quit smoking or learn more about lung health can avail themselves of resources like the National Tobacco Cessation Program, QUITLINE, mobile cessation programs, local hospitals’ smoking cessation clinics, online platforms, and community support groups. To conclude, prioritizing lung health requires collective efforts, including smoking cessation, pollution mitigation, and awareness campaigns. By taking proactive steps and leveraging available resources, Bangalore residents can safeguard their lung health and overall well-being.

EaseMyTrip Partners With Zoomcar

EaseMyTrip Partners

Mumbai, 27th March 2024: EaseMyTrip.com, one of India’s largest online travel tech platforms, and Zoomcar, the NASDAQ-listed leading marketplace for car sharing, announced a strategic partnership to offer customers unparalleled convenience in their travel arrangements. With this partnership, Zoomcar’s wide range of self-drive cars has been seamlessly integrated into the EaseMyTrip platform, allowing users to book their preferred Zoomcar directly from the EaseMyTrip app offering travelers convenience and flexibility in planning their journeys.

EaseMyTrip users will now have access to Zoomcar’s extensive fleet of 25,000+ cars, spanning a diverse range of models from hatchbacks to sedans to SUVs like Kia Carens, Hyundai Creta, Tata Nexon, MG Astor & more. This integration enables travelers to effortlessly pre-book and on-demand self-drive Zoomcars alongside their flights, hotels, and other travel arrangements, all through a single user-friendly platform.

The partnership between EaseMyTrip and Zoomcar marks a significant milestone in the evolution of travel services available in India. By aligning the companies’ expertise and resources, the partnership will offer customers a hassle-free, integrated platform catering to every stage of travel. As the Indian government works to enhance road connectivity and infrastructure across the nation, this partnership becomes even more significant as it will allow customers to easily and affordably rent self-drive vehicles directly within the EaseMyTrip platform. By providing a wide array of services on one streamlined platform, this alliance contributes to the broader vision of promoting travel experiences and boosting tourism in India.

Zoomcar offers a wide selection of self-drive vehicles, ranging across various models and budgets, for travelers to find their perfect travel companion for every journey. Additionally, the partnership provides flexibility, allowing travelers to explore destinations at their own pace through Zoomcar’s self-drive car rental options, empowering them to craft personalized itineraries tailored to their preferences. Exclusive discounts and offers through the EaseMyTrip and Zoomcar partnership ensure cost-effective travel solutions without compromising on quality or convenience, making travel planning and execution smoother and more rewarding for all.

Nishant Pitti, Co-founder and CEO of EaseMyTrip, said “In forging this strategic alliance, EaseMyTrip ventures on a transformative journey alongside Zoomcar. This collaboration signifies a pivotal milestone, offering our valuable customers unparalleled access to Zoomcar’s expansive fleet, spanning diverse models across the country. This integration indicates a new era of travel convenience, where travelers can seamlessly reserve self-drive vehicles alongside their flights and accommodations, all via our intuitive platform. This partnership is a resolute commitment to elevating the travel experience, empowering travelers with unmatched flexibility and efficiency.”

“Our collaboration with EaseMyTrip is a turning point in our journey to redefine urban mobility for India,” said Zoomcar CEO Greg Moran. “We aim to offer a new dimension of convenience and flexibility, empowering travelers to explore India with ease and confidence. By integrating our scalable self-drive solutions with EaseMyTrip’s extensive travel services, we’re not just facilitating travel; we’re enhancing the joy and freedom it brings.”

Celebrate Easter with a Fun-Filled Brunch at The Den, Bengaluru

The Den, Bengaluru

Easter embodies the joyful arrival of spring and the celebration of resurrection, making it the perfect occasion to gather with loved ones and create cherished memories. Embrace the spirit of the season with The Den, Bengaluru’s special Easter Brunch.

Indulge your taste buds with an array of mouthwatering dishes meticulously crafted by our talented chefs. From traditional Easter favorites to innovative culinary creations, there’s something to please every palate. While children partake in a world of creativity with activities such as egg painting, and an exhilarating Easter egg hunt, adults can relax with endless servings of sparkling wines and signature Easter cocktails, including the classic eggnog. Unwind and savor the festive atmosphere as you make cherished memories with your loved ones at our Easter celebration.

Don’t miss the incredible opportunity to indulge in delicious food, fun activities, and treasured memories on Easter!

What: Easter Brunch

Available at: The Creek, The Den.
When: 31st March, Sunday
Time: 12:00hrs to 16:00hrs

Celebrate the Joy of Easter with Taj Coromandel’s Feast at Home or Dine-In Experience

Celebrate the Joy of Easter with Taj

Easter signifies new beginnings and cherished moments with your family and friends! And there’s no better way to celebrate the joy of Easter than by savoring a traditional feast at Anise, the all-day dining restaurant at Taj Coromandel.

For guests who prefer to enjoy the warmth of Easter in the comfort of their homes, they can order the special Easter set menus from Anise, available exclusively on the Qmin App. Indulge in a selection of appetizers like Avocado and Peppers Salad, balsamic Vinaigrette (Avocado, Peppers tossed in balsamic vinaigrette); Smoked Salmon, Caper Berry, Pesto (Hot Smoked salmon with caper berry, Pesto); and Pommery Roasted Baby Potatoes With Olive and Parmesan (Mustard marinated potato with olive and Parmesan). Delight in main courses like Grilled Asparagus, walnut Nuts & Parsley Cous Cous, Herb Emulsion (Grilled asparagus, cous cous and butter sauce); Edamame & Apricot Creamy Tart (Creamy edamame and apricot served in tart shell); and Slow Cooked Lamb chops On Sweet Potato, Asparagus (Lamb Chops served with sweet potato, asparagus). Complete your Easter feast with an array of desserts including Almond Easter Bread; Hot Cross Buns; Orange Chocolate Cremeux, Reconstructed Chocolate Crumble; and the much-loved Easter Eggs. March 28 – 1 April | Set menus

Alternatively, guests looking to dine out can indulge in the festivities at Anise. From Easter Meatballs Soup (A light appetizing broth made out of Lamb Dumplings & finished with beaten Egg and Parmesan / Hot Cross Bun); Asian Spiced Fish Cakes (European-style fish cakes infused with an Asian twist); and Poached Salmon & Asparagus Salad (Slow cooked Salmon served with Horse Radish Cream & Asparagus) to Roast Chicken (Traditional Roast Chicken /natural Jus); Shepherd’s Pie (Typical English-style Easter Special minced Lamb Ragout & Mashed Potato Braised Lamb Shanks) and Traditional Roast Turkey (Garlic & Thyme rubbed Turkey with accompaniments), there’s something for every palate. The dessert station presents Easter Mud Cakes; Dry fruit & coconut gateaux; and Eater Cupcakes & Pumpkin Pie. There’s also a dedicated Kids Corner for our young guests, complete with Macaroons, Assorted Chocolates, Easter Eggs, Easter Carrot Cupcakes, Mini Burgers / Finger Cheese Sandwiches, and Smiley Potatoes. Anise | March 31 | Brunch: 12:30 pm to 3 pm |

Nova Dairy rolls out Shuddhta Ki Mithas campaign

Nova Dairy r

27th March 2024, New Delhi: Nova Dairy, one of the pioneers in the Dairy Industry in India serving purity, has launched a new campaign, Shuddhta Ki Mithas ahead of Holi that mingles the zeal of the festival with the nutritious aspects of the delicacies that are prepared on the occasion.

Holi is the festival when we commemorate the conquest of evil by righteousness. And it is for this reason that we celebrate this festival with an unmatched exuberance. Ghee happens to be the perfect partner of happiness on such occasions. And it is with the help of ghee that a lot of traditional delicacies can be prepared on Holi such as Puaa, Gujiya, Gulab Jamun, Boondi, and Gheehar, which further heighten the fervor of festivities.

Nova Dairy’s segment of Shudh Ghee and Cow Ghee, prepared by the help of the traditional bilona churning method, come along to heighten the taste and delight of these delicacies with its natural aroma and illuminating essence, thus, leaving behind sweet memories to relish in future.

Discussing the inseparable attachment of ghee with Indian festivals, Mr. Ravin Saluja, Director at Sterling Industries said, ‘We are sincerely delighted to have launched Shuddhta Ki Mithas campaign ahead of Holi because we know that in the Indian landscape, Mithas can only be spread if Ghee is used to produce it. Nova Dairy’s segment of premium ghee ensures that our customers are served with the best quality of delicacies in the preparation of which Ghee is actively brought into usage. Without Ghee, you cannot feel the delight of any traditional Indian festival, truly.’

Nova’s commitment to customer satisfaction and standards has remained steadfast. And it is with this relentlessness that Nova is committed to serving its customers in making countless memories around such festivals.

Some of the products by Nova Dairy include A2 Ghee, the most premium and the most pure ghee in the segment, Pasteurised milk, UHT Milk, Paneer, Dahi, Nova Chach, Shudh Ghee, Cow Ghee along with Dairy Whitener, Dairy Creamer and many more.

Mantri Square Mall Celebrates 14 Years of Success, Innovation, and Community Spirit

Mantri Square Mall

Bengaluru,27th March 2024 Mantri Square Mall, an iconic landmark in the vibrant tapestry of Bengaluru’s retail and entertainment scene, commemorated its 14th anniversary with grandeur and gratitude.The anniversary celebration was a testament to the mall’s enduring legacy of innovation and inclusivity. From the enchanting performances by esteemed partners such as the NGO – Sri Sai Sneha Samasthe to the pulsating rhythms of The Barfi Band, the event captivated audiences and underscored the mall’s role as a cultural hub within the community. The festivities kicked off with the prestigious Retailers Awards ceremony, honoring the invaluable contributions of partners who have been instrumental in the mall’s success.

Reflecting on the milestone, Mr. Vishal Gupta, CEO – Retail & Commercial, stated, “As we celebrate 14 years of Mantri Square Mall, we take immense pride in our journey marked by innovation, inclusivity, and community engagement. Our success is a testament to the enduring support of our patrons, retailers, and the vibrant community of Bengaluru. We remain steadfast in our commitment to enriching lives and creating lasting memories for years to come.”

Throughout its illustrious journey, Mantri Square Mall has continually raised the bar in retail innovation, garnering accolades such as the “Most Preferred Mall in South” by CMO Asia. Innovations such as FastTag for cashless parking and the user-friendly Fsuite app have further cemented the mall’s reputation for convenience and customer satisfaction. Furthermore, the ground-breaking Shop & Earn campaign rewards over 6000 shoppers throughout the year, enhancing the mall’s reputation as a dynamic and engaging retail destination.

To enhance the mall experience, Mantri Square Mall has prioritized the integration of state-of-the-art technologies and modern amenities. Additionally, the mall actively collaborates with tenants on joint marketing initiatives and hosts events to increase foot traffic. This comprehensive approach extends to incorporating various entertainment options like cinemas, gaming zones, live performances, movie premieres, and experiential elements. These initiatives not only captivate customers but also promote extended stays within the mall.

As the anniversary celebrations ends, Mantri Square Mall extends heartfelt gratitude to its dedicated team, visionary retailers, and the cherished patrons who have contributed to its enduring legacy of success and camaraderie. Together, we have created an emotional bond that will last a lifetime.

Bangalore Ophthalmic Society Marks Swearing-in Ceremony of New Office Bearers

Bangalore Ophthalmic

Bangalore, 27th March 2024 – The Annual General Meeting (AGM) of the Bangalore Ophthalmic Society (BOS) convened on March 24, 2024, heralding a new era of leadership with the induction of esteemed professionals to key positions within the society. The ceremony, held at [Venue], witnessed the swearing-in of the following individuals who will spearhead the society’s initiatives for the next two years commencing from April 1, 2024:

President: Dr. Elan Kumaran Vice President: Dr. Sribhargava NateshSecretary: Dr. Sandhya Rajendra PrasadDr. Sandhya Rajendra Prasad secures the position of Secretary unopposed, Treasurer: Dr. Venkatasubramaniam Academic Convener: Dr. Pallavi Joshi Joint Secretary: Dr. Priyank Solanki Executive Committee Members (9)

Dr. Anuradh Chinmayee

Dr. Gagan Dudeja
Dr. Karthik Meda
Dr. Rajesh Parekh
Dr. Roshmi Gupta
Dr. Sarika Ramachandran
Dr. Thanuja Gopal Pradeep
Dr. Vineeta Pai

The new office bearers, encompassing a diverse range of expertise and experience, are committed to advancing the mission of the Bangalore Ophthalmic Society and fostering excellence in eye care delivery, education, and research.

Experience delightful Easter Goodies at The Den, Bengaluru

Experience delightful

As Easter approaches, The Den Bengaluru invites you to revel in the festive spirit with an exquisite array of Easter goodies. Nestled in the heart of The City, The Den promises an unforgettable Easter experience filled with delectable treats and festive delights.

From traditional hot cross buns to intricately crafted Easter eggs, The Den’s culinary artisans have curated a selection of Easter delights that are sure to tantalize your taste buds. Each treat is made with the finest ingredients and a touch of culinary mastery, reflecting the essence of Easter.

Join us at The Den Bengaluru to celebrate the festive season with exceptional Easter treats and goodies alongside your loved ones.

What: Easter Goodies
Where: The Deli
When: 24th March 2024 – 31st March 2024
Time: 10 AM – 10 PM