Archives June 2024

25th June 2024  Siliguri, West Bengal, India Modicare Limited, one of India’s leading direct-selling companies, embark upon the next phase of its historic roadshow, ‘Atoot Bandhan Rishta Dil Ka’, as it completes 28 successful years. Following the overwhelming success of the inaugural roadshow in Odisha and West Bengal earlier this year, the next phase of the journey in North Bengal will be flagged off by Mr. Samir K Modi in Siliguri on 23rd June. Over 5 days, the roadshow will cover over 750 km across nine cities – Siliguri, Islampur, Raiganj, Chanchal, Malda, Berhampore, Krishnanagar, and Kalyani and culminate in Kolkata. During this phase, Mr. Modi will meet over 7500 consultants from his North Bengal parivaar. Furthermore, in the coming few months, the roadshow will also cover Uttar Pradesh, Karnataka, Jharkhand, and Rajasthan.

West Bengal holds the distinction of being one of the oldest markets for Medicare, reflecting a profound connection between the company and its consultants. Backed by a growing consultant base and a strong product portfolio, West Bengal is the number two market for the company. Its remarkable growth underscores its pivotal role in Modicare’s success story. The ‘Atoot Bandhan Rishta Dil Ka Roadshow’ epitomizes Modicare’s commitment to further strengthen the connect with the consultants, celebrate the bond, and reaffirm the commitment of ‘Ghar Ghar Azadi’.

Samir K Modi, Founder and Managing Director, of Modicare Limited, said, “This year it is my endeavour to meet and connect with my Modicare Parivaar in the deepest corners of Bharat. This March, I flagged off the Atoot Bandhan Rishta Dil Ka Roadshow in Bhubaneswar. In the 1st leg, we traveled from Bhubaneswar to Kolkata and I was truly overwhelmed with my Parivaar’s love and affection and their commitment to Azadi.

I am extremely excited to flag off the next leg from Siliguri which will end on 27th June at Kolkata. We will be covering a distance of over 750 km in 5 days and will do 9 events. West Bengal is one of our oldest markets and has always been very close to my heart. It is the unmatched dedication and commitment of our consultants across West Bengal that has ensured it is among our top 2 markets since inception. This roadshow is to reaffirm that I will not rest till I have done all I can to make their dreams a reality.

I believe in the motto of my company ‘Ghar Ghar Azadi, Har Ghar Azadi’. I am totally committed to this, we have touched the lives of millions of Indians and will reach out to many more to empower them to become Atmanirbhar. I plan to cover all the other regions in the coming months. Jai Hind!”

Medicare has always been committed to providing world-class products to its consultants and making a difference in their lives. The company is driven by the philosophy of offering products from dawn to dusk with a 100% Satisfaction Guarantee. Modicare is committed to bringing in digital transformation and it is the company’s top priority. It has been continuously investing in equipping its consultants with digital tools such as the revolutionary New Joinee App – Road to Freedom. Additionally, the company has also introduced initiatives like Modicare Home Shop and My Modicare Shop to empower and support consultants in their business endeavors, furthering Mr. Samir K Modi’s commitment to ‘Azadi for All’ Indians.

25th June 2024 Mumbai, Maharashtra, India This application allows businesses to sign-up customers for all physical and digital mandates in one place. It offers multiple mandates and payment options such as NACH, eNach, UPI, eMandate, eSign, Aadhaar eSign, Cards, and more.

Worldline (Euronext: WLN), a global leader in payment services, launched Worldline Subscription Pay – a single application designed to handle all physical and digital mandates. With the Worldline Subscription Pay application, businesses can now efficiently capture mandate images, submit them for processing, and provide customers with online registration links. This all-in-one solution offers a convenient and streamlined approach to managing mandates and subscription services.

The Worldline Subscription Pay application aims to address the common challenges faced by businesses in managing their subscription services, such as the absence of a unified dashboard to view all registered mandates, the lack of a single application for on-site mandate registration when visiting customers, and the escalating operational and development costs associated with multiple integrations for various payment and mandate modes.

Mr. Ramesh Narasimhan, Chief Executive Officer – India, Worldline, said, “The subscription business model in India has grown significantly over the years. This model allows businesses to anticipate cash flow and plan for future growth by generating recurring revenue. Subscriptions have evolved from physical to digital registration methods, with digital mandate registrations increasing from 10% to 70% over the past three years. The market is expected to continue expanding, driven by improved customer experiences, such as instant confirmation of registered digital mandates. Worldline aims to simplify common complexities faced by businesses through its application by providing a unified view of all registered mandates.”

Key benefits of using Worldline Subscription Pay for business and customer

• Increases customer stickiness
• Ensures on-time payments
• Boosts Lifetime Value (LTV) of customers
• Convenient and timesaving for both businesses and their customers
• Act as a sales enabler for driving customer acquisition

Worldline Subscription Pay offers easy and quick integration with plug-and-play standalone APIs and SDKs, allowing a unified application to register all types of mandates and payment modes, including NACH, eNach, UPI, emandate, eSign, Aadhaar eSign, cards, and more. The application is secure, compliant with all the latest regulations, and supports seamless operations, reducing reliance on logistics and manual data entry while saving costs and time and increasing productivity.

Some of the key segments driving the growth of subscription payments in India include Insurance, NBFCs, e-Tailing and marketplaces, SaaS platforms, education, groceries, pharmacies, and OTT services.

25th June 2024 Pune, Maharashtra, India  Bajaj Markets makes it convenient for individuals to monitor their credit health with a free CIBIL score check. This allows users to review their credit standing and make informed financial decisions. CIBIL score check keeps individuals updated about changes in their credit profile. These insights can be utilized for better financial management.

Here are some key advantages of checking CIBIL Score on Bajaj Markets:

• User-friendly Process: Bajaj Markets offers a smooth and intuitive interface, ensuring a convenient experience for individuals
• Insightful Analysis: Checking one’s credit profile often provides valuable insights for improving financial literacy and making better financial choices
• Zero Impact on the Score: The CIBIL score check on Bajaj Markets does not have any effect on the score

In addition to the website, the Bajaj Markets app enhances the user’s experience by offering a comprehensive credit health report. This report includes information on active credit cards and loan accounts. The widgets ‘IMPROVE YOUR SCORE’ and ‘DID YOU KNOW’ available on the app provide essential insights and tips to help users boost their CIBIL score. Furthermore, the report highlights personalized offers available on the platform, enabling users to explore suitable financial products.

Beyond CIBIL score check, Bajaj Markets provides access to an array of financial products, including insurance policies, investment opportunities, credit cards, and loans. This comprehensive approach empowers users to unlock their potential and achieve their financial goals. For more information, check out the official Bajaj Markets website or download the app.

25th June 2024 Mumbai, Maharashtra, India Continuing its commitment to exceptional quality and innovative design, Nesterra, the premium home furnishings brand from Sutlej Textiles & Industries Ltd., part of the K. K. Birla group, proudly introduces Nesterra 4.0 a culmination of artistry and innovation designed to elevate living spaces. The new series is all set to redefine home decor with 12 distinct collections, each designed to weave the personal narrative into every thread, creating spaces that uniquely reflect one’s individuality.

Mr. S.K. Khandelia, Advisory to the Chairman – of Sutlej Textiles and Industries Ltd. & Smita Joshi, VP – Home Textiles and Design Expert, Nesterra

In an era where personalization is paramount, Nesterra’s 4.0 Collection offers an array of fabrics catering to diverse tastes and preferences. Each collection within the series is a tapestry of stories, waiting to bring your vision to life. From the serene elegance of Curtain Bible III, where fabrics crafted from a luxurious blend of soft polyester cotton and polyester linen create tranquil havens reminiscent of sunset over calm waters, to the culturally rich narratives woven into “Tribaloom”, Nesterra 4.0 seamlessly blends style and sustainability. This versatility enhances the aesthetic appeal of any space and ensures that homeowners can embrace luxury without compromising on practicality, setting new standards in modern home décor. The “Flawless Collection” epitomises this commitment with its easy-clean finishes, ensuring that everyday maintenance remains effortless while sustaining a luxurious look and feel. Meanwhile, “Urban Hides” redefines sophistication with sustainable materials that mimic the richness of leather, offering a guilt-free indulgence in luxury. Likewise, the Alchemist Tapestry invites you to indulge in luxury, embodying a perfect harmony of yarn and weave, ensuring each piece carries a unique handcrafted essence.

Furthermore, Mr. S.K. Khandelia, Advisory to the Chairman – of Sutlej Textiles and Industries Ltd., said, “Sutlej Textiles has been a leader in the B2B textile industry for many years. People crave homes that reflect their individuality, and that’s where Nesterra comes in. Every year, new trends in home textiles emerge, inspiring us to create versatile and practical designs that reflect people’s unique personalities. Nesterra 4.0 is a tapestry of stories, a collection woven with the understanding that your home environment is an extension of yourself. We translate that understanding into an array of fabrics catering to diverse styles, because personal expression shouldn’t be limited.”

Nesterra combines the words “nest” (home) and “terra” (earth). The brand’s latest collections are easy on the eyes, with its meticulous manufacturing accentuating the uniqueness of each individual. Their latest collections include:

• Curtain Bible III – Discover the Perfect Drapery for Every Space: Nesterra’s Curtain Bible III invites you to unwind in tranquility after a long day. Crafted from a luxurious blend of soft polyester and linen, these fabrics hang elegantly, evoking the calm of a sunset over serene waters. Perfect for creating havens of relaxation, these drapes enhance your space aesthetically and offer comfort that rejuvenates the soul.
• Silken Roots II – Discover the Allure of Modern Elegance: The Silken Roots II collection envelops the home in luxury. With a soft, luminous sheen reminiscent of moonlit satin, these curtains blend the allure of true silk with the practicality of modern fabrics. They feature abstract and geometric patterns and add a touch of contemporary elegance to any room, promising visual appeal and tactile comfort.
• Global Traveller II – Promise of Endless Discovery: This collection takes the user on a journey of cultural exploration. Inspired by distant lands and nomadic spirits, it offers vibrant fabrics in bold and soft colors. From captivating ikkat to mesmerizing kilim, each pattern tells a story of heritage and adventure, transforming your space into a sanctuary of global inspiration and timeless beauty.
• Morrison Blooms – Where Nature’s Beauty Blossoms: Inspired by the floral patterns of William Morris, the timeless garden celebrates the enchanting mirage of nature in full bloom. Reimagining nature’s beauty with a contemporary twist, these fabrics blend intricate designs with modern geometric elements. Ideal for nature enthusiasts, they bring the essence of blooming gardens into today’s homes, capturing the artistry of bygone eras with a fresh perspective.
• Simplore – A Harmony of Simplicity and Style: Simplore brings to life modern luxury, where delicate pastels and refined textures create an understated elegance. Designed to resonate throughout your home, each piece harmonizes simplicity with sophistication, offering a timeless appeal that speaks of refined taste and quiet luxury.
• Tribaloom – Threads of Tribal Tales: Nesterra’s Tribaloom Collection is a captivating journey into tribal traditions. Bold stripes and rich colors evoke the energy of ancient cultures like the Nagas and Bhujodi tribes. More than decoration, these fabrics tell stories of bravery and tradition, transforming your space into a cultural canvas alive with history and spirit.
• Ornate Drapes – Every Stitch, a Story: Enchant your senses with Ornate Drapes, where delicate embroidery weaves tales of artistry and elegance. Each stitch is a testament to meticulous craftsmanship, cascading gracefully to enhance your space with timeless beauty and a subtle color palette that seamlessly integrates into any decor.
• Flawless Collection – Refined Style, Responsible Living: Nesterra’s Flawless Collection redefines style with practicality. It features easy-clean finishes that repel daily mishaps while maintaining a pristine appearance. With a curated palette of calming tones, these fabrics offer both elegance and functionality, ensuring your home remains stylishly resilient in the face of everyday life.
• The Alchemist Tapestry – The World in Your Home: Immerse yourself in luxury with The Alchemist Tapestry, a masterpiece collection that transcends borders. Inspired by global influences, each fabric reflects modern sophistication and timeless elegance. From cosmopolitan streets to serene landscapes, these designs create a tapestry of cultural richness, crafting a unique narrative that celebrates diversity and individuality.
• Urban Hides – The Essence of Leather: Experience the essence of leather with Nesterra’s Urban Hides Collection, crafted from biodegradable materials for sustainable luxury. From smooth textures to richly-grained finishes, these fabrics offer a tactile experience that combines comfort with conscious design, enhancing your space with natural beauty and enduring quality.
• Eclipse – Witness the Beauty of Total Darkness: Embrace serenity with the Eclipse collection, woven from premium fabrics that create a cocoon of comfort. Whether welcoming the first light of dawn or reveling in the beauty of nightfall, these curtains invite you to unwind and immerse yourself in moments of peaceful reflection enveloped in elegance and grace.
• Everyday Luxe – Symphony- Where Everyday Living Meets Luxurious Harmony: Nesterra’s Symphony Collection harmonizes comfort and style, with every piece designed to soothe the senses. Offering a tactile oasis amidst the daily rhythm, these fabrics weave a symphony of tranquility throughout your home, ensuring that every moment is embraced with luxurious comfort and refined elegance.

Excited about the launch of the new collections, Smita Joshi, VP – Home Textiles and Design Expert, Nesterra further added, “Our latest collections are a vibrant tribute to personal expression, where style, fashion, and colour converge in every fabric. At Nesterra, we believe that every home narrates its own tale, and our 4.0 Collection enriches these narratives. This season, we are thrilled to present an expanded array of fabrics, textures, colours, and patterns inspired by global influences. Each collection is crafted with meticulous attention to detail, showcasing intricate patterns, dimensional motifs, and abstract florals, complemented by exquisite embroidered finishes.”

With an aim to provide soft furnishing solutions specially curated for consumers, Nesterra inherits a strong legacy of over 75 years and decades of experience in yarn manufacturing under Sutlej Textiles, the flagship textile company of the illustrious KK Birla Group.

25th June 2024  Chennai, Tamil Nadu, India  OneMagnify, a multidisciplinary marketing and communications company, has been recently awarded the best place to work certification for 2024. This prestigious recognition is based on the assessment results, where an impressive 92% of employees rated the company as a great place to work compared to a market average of 76%. This honor marks the third consecutive year that OneMagnify has been recognized for its outstanding workplace culture and employee engagement.

Best Places to Work is an international certification program, considered as the ‘Platinum Standard’ in identifying and recognizing top workplaces around the world, provides employers the opportunity to learn more about the engagement and the satisfaction of their employees and honor those who deliver an outstanding work experience with the highest standards in regards to people management practices.

In a statement from Rajesh Rangarajan, Managing Director of OneMagnify commenting on this achievement, “I am thrilled to extend my heartfelt congratulations to all the employees for winning Best Place to Work in India for 3rd year in a row. Winning this award is not just a reflection of our individual efforts but a celebration of our collective spirit and teamwork. I want to take a moment to recognize and appreciate the countless hours, innovative ideas, and collaborative spirit that have gone into this accomplishment. I wanted to thank our employees for their outstanding contributions and for making this journey so rewarding. Let’s take a moment to celebrate this victory and continue striving for even greater future success.”

Every year, the program partners with many organizations in India, across different industries, to help them measure, benchmark, and improve their HR practices and have access to the tools and expertise they need to deliver effective and sustainable change in their organizations.

25th June 2024 New Delhi, Delhi, India After the first successful cohort of its on-campus undergraduate program in collaboration with Rishihood University, Newton School of Technology (NST) has partnered with Ajeenkya DY Patil University (ADYPU) in Pune. This exclusive partnership will offer India’s first industry-driven, global B.Tech degree in Computer Science and Artificial Intelligence. This comes after NST received overwhelming applications pouring in from all parts of India. With the latest partnership, more students from the South and West of India will be able to easily access the best of India’s tech education with ease.

Newton School of Technology launches in Pune for its B.Tech in CS & AI program with Ajeenkya DY Patil University

The one-of-its-kind 4-year residential undergraduate program is a testament to Newton School of Technology’s ongoing commitment to revolutionizing higher education in tech by providing an advanced industry-relevant curriculum to nurture future tech leaders.

The collaboration is aimed to integrate the best of modern technological expertise and foster an entrepreneurial spirit among the students who pursue their B.Tech in CS & AI at NST X ADYPU. The program is UGC and AICTE-approved, ensuring top-quality, future-ready education.

Speaking about the tie-up with Ajeenkya DY Patil University (ADYPU), Siddharth Maheshwari, Co-founder, Newton School of Technology said, “Success of NST X Rishihood University has motivated us to expand our presence in central India. We have partnered with (ADYPU) to foster our common goal to offer students a world class education to shape the tech leaders of tomorrow and together we look forward to equipping students with the skills to overcome real-life challenges. NST’s flagship batch students have truly raised the bar, achieving remarkable global recognition in their very first year.

“Our students have qualified for the ICPC regionals, the most prestigious coding contest for university students worldwide. Take, for example, a first-year student, Mehak, who secured an internship worth Rs. 1.25 lakh through the Google Summer of Code 2024. Mehak is one of just 1220 contributors selected from 73 countries, a testament to the caliber and potential of our students at NST,” Maheshwari added.

The curriculum is industry-ready, designed and delivered by faculty from renowned institutes like MIT and Stanford, and seasoned professionals from leading MAANG companies. The meticulously curated curriculum of the course is designed to empower individuals to think critically, solve complex problems, and thrive in the fast-paced tech-first environment ensuring success in the tech industry.

The collaboration brings together the best of education and opportunities together, ensuring the best learning experience and career outcomes to aspiring students. Apply here, for the next round of admissions at NST.

Dr. Ajeenkya DY Patil, President, Ajeenkya D Y Patil University (ADYPU) said, “Our collaboration with Newton School of Technology represents a significant step forward in our quest to drive innovation and foster sustainable development in technology. Together, we are poised to harness the power of collective expertise and drive positive change that will benefit stakeholders across the ecosystem.”

ADYPU is committed to leveraging cutting-edge technologies and research methodologies to develop groundbreaking solutions that address industry challenges and drive sustainable growth. Establishing platforms for collaborative learning, knowledge exchange, and skill development to empower industry professionals, entrepreneurs, and future leaders. With a legacy of decades in the education sector, ADYPU is committed to driving innovation, fostering collaboration, and creating sustainable impact.

With a diverse set of students, the NST campus is rich in perspectives, abilities, and ethnicities which offers students a plethora of opportunities to explore newer avenues and learn holistically with global exposure. Students at the campus can also pitch their start-up ideas directly to venture capitalists and stand a chance to raise funds with an added advantage of a Rs. 1 cr start-up fund available to the students.

25th June 2024 Mumbai, Maharashtra, India ID8NXT presents a nationwide hybrid hackathon in collaboration with public sector bank Bank of Baroda, focused on Generative Artificial Intelligence. This initiative aims to inspire participants to develop innovative solutions using GenAI to address specific business challenges faced by the bank.

Bank of Baroda Harathon 2024

Participants will compete for cash prizes, with the top three teams receiving Rs. 5 lakh, Rs. 3 lakh, and Rs. 2 lakh, respectively. The bank plans to implement the most promising ideas that emerge from the hackathon.

The event is open to individuals and teams — including developers, students, professionals, and startups. Participants will work on ideation and prototype development in six key areas: customer service, financial advisory, audit and compliance, risk management, operational efficiency, and personalized content generation.

Sanjay Mudaliar, Executive Director, Bank of Baroda, said, “Bank of Baroda is committed to staying at the forefront of innovation. The advent of Generative Artificial Intelligence marks a new frontier in the banking industry, offering new ways to enhance customer experiences, streamline operations, and drive efficiencies, we believe that collaborating with innovators can create transformative solutions that will redefine the banking landscape. We are pleased to partner with Microsoft in this initiative.”

Puneet Chandok, President, Microsoft India and South Asia, said, “Through the Gen AI Hackathon, we look forward to developers utilising Azure OpenAI’s capabilities to architect unique digital solutions for the Indian banking sector.”

25th June 2024 Manipal, Karnataka, India Manipal Academy of Higher Education (MAHE) organized ‘Panorama’, a special in-person event for students enrolled in its online degree and certificate programs. Held at the MAHE campus in Manipal, the event saw over 300 students from across the country come together to meet their peers and faculty. Participants included students from various programs such as MBA, MSc Business Analytics, MSc Data Science, PGCP Business Analytics, and PGCP Logistics & Supply Chain Management. The day-long event ran from 9 AM to 5 PM.

Manipal Academy of Higher Education (MAHE) Hosts ‘Panorama 2024’ for Online Learners

This first-of-its-kind event for MAHE’s online students aimed to foster personal and professional connections among attendees. The online learners, many of whom are working professionals from different states and cities, engaged in a series of activities designed to encourage interaction and networking.

Dr. Manojkumar Nagasampige, Director of the Directorate of Online Education at MAHE, welcomed the students and expressed his gratitude to those who traveled to attend. “This is our first in-person gathering for online students, and I am confident that you will leave the campus with lasting friendships and invaluable connections,” he said.

Dr. Narayana Sabhahit, Pro Vice Chancellor of Technology & Science at MAHE, also addressed the students, highlighting the significance of the event in their academic journey. “Panorama represents a major milestone for our online learners, providing a chance to meet peers in person and build valuable networks,” he stated.

Dr. P Giridhar Kini, Registrar at MAHE, emphasized the benefits of online degrees for working professionals. “Online degrees offer immense opportunities, providing flexibility and quality education. You have made a great decision by choosing MAHE for your online education, and we are thrilled to support you in this journey,” he said.

The event also celebrated the top performers from the 1st and 2nd batches of online programs, who were recognized for their outstanding academic achievements. A panel discussion on “Smart Businesses: Revolutionizing Modern Businesses with AI” featured prominent speakers, including Prof. Richa Hinde, Prof. Sudarshan Acharya, Dr. Asha Kamath, Mr. Arun Vatsa, and Prof. Gang Li. The session provided valuable insights into the role of AI in modern businesses.

Students had the opportunity to connect with their faculty members, fostering meaningful conversations about their academic and professional journeys. The day concluded with captivating performances by faculty and students and a guided tour of the MAHE campus.

Attendees expressed their excitement about the event, appreciating the chance to meet their peers and faculty in person.

Student Testimonials:

“Meeting my peers and faculty in person was an amazing experience. I feel more connected and motivated.” – Student 1, MBA Program

“The event was a fantastic opportunity to network and gain new insights. I’m grateful for this experience.” – Student 2, MSc Data Science Program

MUMBAI/NEW DELHI: Kroll, the leading independent global risk and financial advisory solutions firm, announced today the launch of the ninth edition of its Celebrity Brand Valuation Study titled, “Brands, Business, Bollywood”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence.

The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year.

Key findings of the report include:

● Virat Kohli reclaimed the number one spot with a brand value of $227.9 million, nudging Ranveer Singh to second place at $203.1 million.

● Shah Rukh Khan secures third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his incredible return into India’s top five celebrity endorsers since 2020.

● Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million while Alia Bhatt moves to fifth with a brand value of $101.1 million.

● Other notable movements include the meteoric rise in brand value of Kiara Advani moving from rank 16 to rank 12, and Katrina Kaif returned to the list of India’s most valued celebrity brands after five years.

Aviral Jain, Managing Director, Valuation Advisory Services at Kroll said, “Our report recognizes the expansion of celebrity-owned startups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands. The year 2023 also witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million mark—re-establishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries.”

About Kroll

As the leading independent provider of risk and financial advisory solutions, Kroll leverages our unique insights, data, and technology to help clients stay ahead of complex demands. Kroll’s team of more than 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions, and valuation. Our advanced solutions and intelligence provide clients with the foresight they need to create an enduring competitive advantage. At Kroll, our values define who we are and how we partner with clients and communities.

Renowned life coach and spiritual advisor Swetta Agarwal on Sunday announced the release of her book, “Snakes & Ladders of Life Through Mokshapatta: Discover Karma, Dharma & The Path to Nirvana.”

This insightful work invites readers on an enlightening journey through the depths of ancient Vedic teachings, using the spiritual tool Mokshapatta to navigate life’s complexities and chart a path toward spiritual awakening.

“As we journey through the complex maze of life, ‘Snakes & Ladders of Life Through Mokshapatta’ offers a unique blend of ancient wisdom and practical guidance, helping us understand the intricate dance between karma and dharma,” says author Swetta. “This book is a beacon for those seeking not just spiritual enlightenment but a balanced life where material success complements spiritual growth. It is my hope that readers will find inspiration and clarity, embracing the path to nirvana while fulfilling their worldly responsibilities.”

Also present at the event were Harsh Malhotra, minister of state for Ministry of Corporate Affairs and Road Transport and Highway; Vijay Sampla, former chairman of National Commission for Scheduled Caste; Ram Vilas Das Vedanti Ji, executive chairman Shriram Janam Bhoomi Nyay Samiti; Shilpa Puri, CEO of Summit India, among other dignitaries.

The book delves into the seventy-two levels of awareness and being, providing a comprehensive approach that meets both material and spiritual needs. It emphasizes that true enlightenment does not necessitate renouncing worldly responsibilities but instead integrates them with spiritual growth.

“Snakes & Ladders of Life Through Mokshapatta” is an essential read for anyone fascinated by Vedic wisdom and those seeking practical spiritual guidance. By combining age-old knowledge with contemporary applications, the book ensures readers can achieve both spiritual and material prosperity, leading to a well-rounded and fulfilling life.