Archives September 2024

Mumbai, 12th September 2024: Bank of Baroda, one of India’s leading public sector banks, inaugurated a Phygital branch at Vile Parle, Mumbai. The Phygital branch will redefine customer experience by seamlessly integrating self-service and assisted service models to meet the diverse requirements of customers. This is the Bank’s third Phygital branch launched in the country.

Shri Debadatta Chand, Managing Director & CEO, Bank of Baroda inaugurated the Phygital branch in the presence of Shri Sanjay V. Mudaliar, Executive Director, Bank of Baroda; Shri Manish Kaura, General Manager Bank of Baroda; Shri Sunil Kumar Sharma, General Manager & Zonal Head, Mumbai Zone, senior bank executives and staff members of the Zone & Region along with valued customers who were also present during the inauguration.

Bank of Baroda’s Phygital Branch is equipped with Video Contact Centre where a customer can connect with the Bank’s contact centre through a video call to receive assistance on non-financial services. It has a Self Service Kiosk where tablets are installed and customers can avail services like PAN updation, receive Account Statement through email, TDS certificate etc. The Phygital branch also has an exclusive Service Area as well as Universal Service Counters manned by branch executives to provide seamless customer service.

The Bank is targeting to launch similar such Phygital branches on a pilot basis across the country. The Phygital branch is a confluence of brick-and-mortar establishments equipped with cutting-edge technology.

Mumbai, 12 September 2024: With an aim to empower young students, Spreading Happiness InDiya Foundation (SHIF), a collaboration between cricketing icon Sachin Tendulkar (through Sachin Tendulkar Foundation – STF) and Schneider Electric India, a leader in digital energy management and next-generation automation, have reached a major milestone in their mission to empower young minds in rural areas through digital education. Through the flagship SMITA program, the Foundation has positively impacted 60,000 students across 300+ schools in India. Inspired by the success and in celebration of World Literacy Day, SHIF has committed to revitalising 500 rural government schools by 2025. It aims to touch the lives of more than 100,000 young learners across aspirational blocks of India.

At the heart of the SMITA program are ‘Digital’ classrooms, designed to bring digital education to rural areas while promoting sustainability. Till date, SHIF has equipped 300 schools with Digital classrooms, situated in some of the remotest corners of the country, also serve as hubs for fostering a community of ‘Green Ambassadors’ who are empowered to take proactive climate action. These classrooms, powered by renewable energy sources like solar, offer cutting-edge infrastructure and virtual training opportunities, helping schools reduce operational costs and expand access to quality education through virtual training.

Highlighting the importance of expanding digital education access, Mr. Sachin Tendulkar expressed, “The Spreading Happiness InDiya Foundation is dedicated to narrowing the digital gap by granting students access to high-quality education, while also imparting the significance of sustainability. SMITA program signifies our dedication to cultivating a generation of responsible and knowledgeable citizens who will guide us towards a sustainable future. Through the foundation, we are working to ensure that every child, regardless of their location, possesses the resources necessary to thrive in the contemporary world.”

Access to quality education is an integral pillar for achieving holistic sustainable development. The evolving digital world has necessitated the timely modernisation and upgradation of educational infrastructure for keeping the students ahead of the learning curve.

In line with this goal, Mr. Deepak Sharma, Zone President – Greater India, MD & CEO, Schneider Electric India, stated, “Schneider Electric is an impact-driven company, and education is fundamental for creating a lasting, sustainable impact. We believe that access to energy and education is a fundamental human right. Our Digital classrooms exemplify our commitment to leading energy and environmental conservation to empower rural communities. We have already positively impacted 60,000 children in 300 schools and aim to transform 500 schools by 2025. We are honoured to partner with Mr. Sachin Tendulkar to educate and empower our next generation, driving actions on climate change and sustainability.”

The SMITA Program is committed towards nurturing an ecosystem of ‘Green Ambassadors’ through its interactive learning program on Environment and Energy conservation. This program is tailored to inform and educate students to make judicious and eco-friendly choices in their daily lives.

The innovative SMITA program by SHIF is making a positive impact on government schools in 12 states like Uttarakhand, Gujarat, Tamil Nadu, Maharashtra, and Karnataka including some aspirational district blocks. The Foundation is dedicated to ensuring uninterrupted learning by making education available to students in regional languages.

Chennai, India – September 12th, 2024: Social Beat, along with Influencer.in, announced the launch of The Samsonite X Boss Collection, an exclusive line of premium bags from Samsonite. The collection was launched with a theme that celebrates the inner drive and ambition within each individual.

Campaign Insight: The Samsonite X Boss Collection is inspired by the belief that there is a “boss” element in everyone. The campaign positions the collection as a tribute to the strong and determined spirit within everyone, making the Samsonite X Boss bags a symbol of confidence and leadership.

Campaign Idea: To bring this vision to life, Social Beat and Influencer.in collaborated with a diverse group of six select influencers, each representing a facet of what it means to be a boss – Anaita Shroff, House of Misu, Rizwan Bachav and Anvit Oberoi and Dilip Khosla. These influencers were chosen for their ability to convey the confident and authoritative spirit of the Samsonite X Boss collection and embody the essence of the #BossInYou. Each influencer revealed the collection their unique leadership style, showcasing how the Samsonite X Boss bags seamlessly extend their boss personalities.

Commenting on the launch, Anushree Tainwala, Executive Director at Samsonite South Asia, said: “Samsonite has always stood for quality and innovation, and the Samsonite X Boss collection is no exception. This campaign allowed us to connect with our audience in a meaningful way, by tapping into the powerful notion that there is a boss in everyone. We are thrilled with the collaboration with Social Beat and Influencer.in, which brought this vision to life so beautifully.”

Arushi Gupta, Head of Influencer Marketing at Influencer.in, said: “The Samsonite X Boss campaign is a celebration of individuality and leadership. By partnering with influencers who truly represent the essence of a boss, we were able to create content that is both authentic and aspirational. The response has been overwhelmingly positive, and we are proud to have been a part of this iconic launch.”

This narrative-driven approach resonated with a wide audience, making the collection a must-have for those who lead with style and authority. The launch of the Samsonite X Boss collection marks another successful collaboration between Samsonite, Social Beat, and Influencer.in, pushing the boundaries of what a digital campaign can achieve.

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

Awareness Session on Exploring Export Opportunities Through IESS XII & Recent Developments in GST and the Way Forward – OSSIA – Cuttack

11th Sept 2024/Cuttack: WTC and EEPC Eastern Region hosted an awareness session titled “Exploring Export Opportunities Through IESS XII & Recent Developments in GST and the Way Forward” today. The event commenced at 11:30 AM in the OSSIA Conference Hall, Industrial Estate, Cuttack.

The session began with a warm welcome from Mrs. Nimeshika Natarajan, Asst. Director WTC Bhubaneswar, who introduced the distinguished guests, including Mr. Smarajit Mohanty, President of OSSIA; Mr. Tarun Kanta Mohanty, General Manager of DIC, Cuttack; Mrs. Jaya Basu, Regional Director (ER) of EEPC India; Mr. Pranav Kumar from ECGC Ltd., Bhubaneswar branch; and Mr. Ishan Tulsian, FCA. The host, Mr. Smarajit Mohanty, delivered the welcome address, noting that the event was a joint effort by EEPC Eastern Region and WTC Bhubaneswar.

Mr. Tarun Kanta Mohanty kicked off the session by discussing the benefits of exporting, emphasizing how diversified exports, particularly in the chemical and related industries from Cuttack, can enhance income. He provided a detailed explanation of the export process and highlighted the subsidies available from the Odisha government.

Mrs. Nimeshika Natarajan, Assistant Director of WTC Bhubaneswar, informed attendees about export opportunities for perishable goods and encouraged interested persons to reach out to WTC Bhubaneswar. Mrs. Jaya Basu presented an overview of IESS activities, emphasizing its role in innovation, collaboration, and the organization of trade shows to showcase engineering goods both nationally and internationally.

Mr. Pranav Kumar from ECGC Ltd., provided valuable insights into the role of ECGC as an export credit insurer and discussed the various aspects involved in detail. This was followed by a compelling and informative presentation by Mr. Ishan Tulsian, FCA, on Recent Developments in GST and the way forward. Mr. Tulsian addressed key budget proposals in CGST and IGST Acts and the finance budget, and engaged in a Q&A session to answer participants’ queries.

Mrs. Rekha Nair, Director (HR & Operations) Shreyas Webmedia Solutions commented: “Shreyas was thrilled to attend the Awareness Session on Exploring Export Opportunities Through IESS XII & Recent Developments in GST, and left with valuable insights, new connections, and a renewed sense of inspiration to drive growth and success!”

The session concluded with a vote of thanks by Mr. Sanjay Kumar Mahapatra, Honorary Secretary of OSSIA, followed by a luncheon. This session provided valuable insights into export opportunities available through the Indian Export Summit Series (IESS XII) and discussed recent updates in the Goods and Services Tax (GST) system. Participants gained a comprehensive understanding of these developments and their implications for future business strategies.

Mumbai, 11th September 2024: NMIMS Centre for Distance and Online Education (NMIMS CDOE) offers a transformative learning experience through its UGC-entitled & AICTE-approved programs that are designed to cater to the specific needs and aspirations of working professionals.

NMIMS CDOE has established itself as a leader in online and distance education with a legacy spanning over two decades. Boasting a strong network of 70,000+ alumni and serving over 150,000+ students, NMIMS CDOE has consistently delivered exceptional educational and career outcomes.

NMIMS CDOE is thrilled to announce that admissions have opened for its prestigious online programs: MBA (Online), MBA (WX) : an executive MBA, and B.Com, BBA programs for career-focused individuals looking for a bachelor’s degree from a reputed institution.

Programs That Propel

NMIMS CDOE caters to a diverse student profile and our programs are highly regarded by leading corporations. Our students come from over 8000 corporates, SMEs and start-ups encompassing a wide range of industries – from IT and finance to marketing and healthcare and verticals. NMIMS CDOE’s alumni have secured prominent positions in top-tier companies such as Amazon6, HDFC, KPMG, Reliance, SBI, TCS, Uber, Pepsico, and many more, thus, demonstrating the program’s effectiveness in preparing students for successful careers.

The programs attract both men and women, junior and senior professionals, some just starting their careers, others seeking to advance in their existing fields. Many of our students come from urban and rural areas across India, united by their ambition and commitment to professional growth. They are tenacious individuals, possessing the grit to balance work and studies.

Our program offerings are tailored to specific career stages: MBA (Online) empowers freshers and early-stage professionals, MBA (WX) provides valuable upskilling for senior executives, and B.Com & BBA cater to career-focused individuals seeking a prestigious bachelor’s degree. Ultimately, all our students are driven by the same aspiration – to unlock their full potential and achieve significant career advancement.

State-of-the-Art Learning Platform

At the heart of NMIMS CDOE’s success lies its cutting-edge, UGC-approved learning management platform. Equipped with advanced technology, this platform is flexible, accessible and provides a seamless, engaging, and personalised learning experience.

Industry-Relevant Education Delivered by Renowned Faculty

NMIMS CDOE boasts of distinguished scholars, practitioner faculty, industry experts and experienced academics. The curriculum is meticulously designed to align with the latest industry trends, ensuring that students acquire the skills and knowledge necessary to excel in their chosen fields.

Unparalleled Student Support and Services

NMIMS CDOE is committed to providing comprehensive student support and services Throughout a student’s lifecycle, students are supported by a responsive and solution-focused team: student mentors vested in academic success and counsellors to assist with service queries.

Bangalore, September 11: IT & BT Minister Priyank Kharge reaffirmed Karnataka’s commitment to industry-specific skill development through the recently launched *Nipuna Program* during a meeting with a delegation from Kongsberg Digital, led by President and CEO Shane McArdle, and Deepak, Managing Director of Kongsberg Digital India, at Vidhana Soudha today.

Under the leadership of Minister Kharge, the Nipuna Program aims to equip youth with precise skill sets tailored to industry needs, particularly in sectors like artificial intelligence (AI) and cloud computing. “This is not a generic training program. Nipuna is designed to address specific industry requirements, and we are ready to collaborate with companies like Kongsberg Digital to meet their workforce demands,” the Minister stated. He further emphasized the state’s openness to partnering with Norway on innovation and talent development, leveraging Karnataka’s highly skilled workforce to meet global standards.

Kongsberg Digital, a Norwegian company at the forefront of industrial data and technology, is shaping the future of work by making industrial data more accessible and meaningful through AI. The company has invested $10 million in Bangalore and intends to expand further by tapping into local talent and contributing to a more sustainable, inclusive Industry 5.0 ecosystem.

Deepak Kumar Swain, Managing Director of Kongsberg Digital India, expressed his excitement about the potential collaborations with the Government of Karnataka. “Our vision at Kongsberg Digital India is to build a highly skilled AI-driven workforce that can contribute to a more sustainable industrial ecosystem. The Nipuna Program offers a unique opportunity for us to access the talent required to achieve our ambitions,” said Deepak. He also emphasized the company’s commitment to supporting Karnataka’s startup ecosystem and driving innovation through partnerships with incubators and skill development programs.

Shane McArdle, President and CEO of Kongsberg Digital, echoed this sentiment, stating, “Bangalore has already proven to be a crucial part of our global operations, and we are eager to invest further in the local talent pool. Our ambition is to build an *Industrial Work Surface* powered by AI that transforms industries for the better, and we believe Karnataka is the perfect place to grow this vision.”

Kongsberg Digital also discussed its ambition to support Karnataka’s startup ecosystem by investing in incubators and exploring further collaborations with the government. McArdle highlighted the potential to bring more Norwegian companies to Karnataka, driving innovation through cross-border partnerships.

The meeting was attended by IT & BT Department Secretary Dr. Ekroop Kaur and other senior officials.

Dehradun, 11th September 2024: GKB Opticals, a leading eyewear brand with over 60 years of legacy, has announced the opening of its 91st store in Dehradun. This new store opening represents a key milestone in the brand’s nationwide expansion, with Dehradun now becoming the 28th city to host a GKB Opticals store. This expansion underscores GKB Opticals’ dedication as well as vision of delivering its renowned quality eyewear and exceptional customer service to the residents of Dehradun.

The new store in Pacific Mall, Dehradun houses a wide selection of fashionable eyewear from leading international luxurious brands along with their trendy home brand into one place to give shoppers the best choice in terms of stylish contact lenses, eyewear frames and sunglasses. Along with quality, service has always been the hallmark of GKB Opticals for over 60 years, and the new store promises nothing less for people of Dehradun.

“We are happy to introduce our 91st store in Dehradun“ said Priyanka Gupta, Director of Brands at GKB Opticals. “Our growth into this dynamic city reflects our dedication to making excellent eyewear available to even more customers in India. We look forward to becoming a part of the Dehradun community and serving our new patrons with the same dedication and excellence that have become hallmarks of GKB Opticals.”

GKB Opticals’ Dehradun store is a contemporary visual delight. Built over a sprawling area the store offers customers an opportunity to indulge in luxury, with its exclusive range of designer, stylish sunglasses and frames with hi-tech lenses backed by best features.

11th September 2024, New Delhi: Crackle Technologies has raised a $1.7M pre-seed round to build AI based products to help publishers maximize their adtech earnings. Round is led by We Founder Circle &AC Ventures. Other investors that participated include founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of prominent publishers like Ludo King and others have bestowed their faith in the Crackle team and their product offering by joining as investors.

The funding will be deployed to build globally scalable products to transform programmatic advertising for publishers and developers across gaming, apps, news, and OTTs (by addressing key pain points including low fill rates, ad viewability and eCPMs). Crackle’s proprietary tech applies advanced data analytics and predictive modeling to optimize publisher’s ad revenue, automate workflows, and deliver exceptional user experiences.

Crackle is founded by three ex-Google executives, Harsh Mittal, Shashank Dudeja and Jaivir Singh Nagi, who have a combined experience of 18 years in the publisher monetization industry. In their professional experience, they managed billions of dollars in ad tech revenue and helped multiple publishers scale their ads monetization 10x by introducing several industry-first innovations. Crackle’s mission is to enable publishers to maximize their earning potential and build sustainable businesses.

Commenting on the investment, Neeraj Tyagi, Founder & CEO, WFC stated, “Publisher business models are challenged due to factors including ad blockers, privacy regulations, and the dominance of major tech platforms. Crackle’s proprietary tech addresses these challenges head-on, helping publishers scale monetisation and build sustainable business.”

One of the other investors, Apurva Chamaria added “I’ve known the Crackle team for years and have been consistently impressed by their passion, vision, and ability to execute. Their adtech offerings have already started adding significant value to publishers and I’m thrilled to support their growth and expansion.”

Jaivir, Co-Founder, Crackle, expressed his gratitude towards the investors for their trust and support, he added, “this funding will be instrumental in advancing our mission to maximize publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all.”

Since its launch in 2023 Crackle has gained significant traction and its unique approach has already started to generate significant returns for publishers impacted by lower monetization and the dominance of major tech platforms.

11 September 2024: The 12th Season of India’s biggest Obstacle race – The Maruti Suzuki ARENA Devils Circuit – is announced with a pan India rollout across 10 cities, with Ahmedabad and Indore added to the lineup. Since its inception almost a decade ago, The Maruti Suzuki ARENA Devils Circuit Races have attracted athletes and thrill-seekers alike. Proclaimed to be the Toughest Race in Asia, the winners of the Maruti Suzuki ARENA Devils Circuit competitive category have been army personnel, fitness trainers, and professionals with an affinity to personal fitness.

The current season, just launched, aims to attract 60,000+ devilslayers to the course where they will be met with a 5 km long course peppered with 15 military style obstacles.

Known for offering the biggest prize in amateur sports, the competitive category of participation sees enthusiasts run across every city of the season to try and get a podium finish which gives them points. The male and female athlete at the end of the season wins themselves a brand new Maruti Suzuki Swift Car. The competition every year has been fierce and the participants who emerge victorious showcase the best athletic prowess seen in any amateur competition.

Speaking at the launch of the season, Adnan Adeeb, Founder of the property, said: “I am very emotional as we launch the 12th Season, and I wish to dedicate this season of the Devils Circuit races to the never die spirit of this amazing growing tribe of Devilslayers who are all now determined than ever before to raise the bar of their personal fitness goals and compete to win because to them and us, life is no longer a spectator sport.”

In the last 10+ years, it has been an absolute privilege to have hosted participants from over 800 cities, and 30 countries. And now as we look ahead, I am grateful and feel truly blessed to have received the support from partners, participants and the incredible tribe of devilslayers. My biggest thanks to Maruti Suzuki for their continued belief in Devils Circuit, together we will make this property soar to higher skies,” he added.

Commenting on this occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Our association with the Devils Circuit has been a long standing one. As it continues to strengthen, we enter this year’s 12th season of Devils Circuit with renewed zeal and gusto, showcasing the Epic New Swift. We hope to satiate the thrill seekers, rightly called the ‘Devilslayers’, yet again with their enormous appetite for adventure. The Maruti Suzuki Swift, with its agility and performance, embodies the contestants’ tenacity and high energy to overcome challenging obstacles. We believe that this collaboration underscores our shared value of striving for excellence.”

Apart from Maruti Suzuki India Limited, Red Bull, Bisleri, Page Industries (Jockey), Adani Realty, Raheja Developers, & Omaxe are brands that have come on board to collaborate with the property.

Maruti Suzuki ARENA Devils Circuit, one of the coolest concepts of racing introduced to India by the company is a unique disruptive sports property that has already initiated a revolution in the entire fitness and running category mix. Its model encourages camaraderie between runners as they tackle a running track interspersed with military-style obstacles, including high warped walls, barbed wire, and ice.

The current season starts with the first race in Indore on the 29th of September and culminates in Delhi on the 9th of March. Through this period, races will also be held across Mumbai, Ahmedabad, Pune, Bangalore, Hyderabad, Kochi, Chennai, and Mohali.

In today’s new post-pandemic world, this concept has proved to be an even bigger draw for organisations that are looking for opportunities of connecting and engaging with a diverse employee base. At Maruti Suzuki ARENA Devils Circuit, historically over 70% of participants have come from corporate backgrounds and this season will be no different. According to previous participants, at the Maruti Suzuki ARENA Devils Circuit races, everyone works towards the same goal- leaving no man behind. The organic camaraderie and team spirit that arises, sets up a perfect way to team build and create deep connections.

The concept has grown popular among fitness enthusiasts as well as corporates seeking to build a healthy team spirit. Maruti Suzuki ARENA Devils Circuit enjoys participation from individuals across a diverse age group ranging from 16 to 70 years old. Designed for those across varying fitness levels, it allows everyone to test themselves in a highly challenging environment.

With a grand prize of a brand new Maruti Suzuki swift up for grabs in both the male and Female competitive participation categories, the property also offers the biggest prize in amateur sports in the country today.

India, 11 September 2024 – Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a powerful campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020. The campaign seeks to strengthen the trust and heritage associated with the L&T Electrical & Automation brand under its new name – Lauritz Knudsen.

Directed by renowned filmmaker Ashim Ahluwalia and featuring an inspiring anthem by music maestro Shankar Mahadevan, the magnum opus film opens with a compelling shot of L&T Switchgear’s original signage. It then takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgearhas contributed to the country’s growth through its partnerships and products. The film seamlessly transitions between scenes via their products, finally culminating on the same sign, now under a new name: Lauritz Knudsen.

Rajat Abbi, VP-Global Marketing, CMO, Schneider Electric India said, “Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, boasts a remarkable 70+ year legacy in powering the electrical industry and resonating with the heartbeat of the nation. Despite the name change, our core identity remains unchanged – it’s only the trust of our customers and partners that now carries a new name. Collaborating with L&K Saatchi & Saatchi, we’re happy that the team aligned with our values and helped us bring our vision to life. Effective storytelling is pivotal to any campaign, and our new brand film weaves together our entire journey and our key offering, beautifully. We eagerly anticipate the creativity that L&K Saatchi & Saatchi will bring to the table next.”

Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi, said, “One doesn’t often get to work with a musical genius, a renowned filmmaker and a voice that has moved millions, all in one TVC! That’s precisely what Lauritz Knudsen offered us in terms of an opportunity. The film has really been the icing on the cake after a toughly contested pitch. The challenge was to not just establish the new name and identity strongly but also tell the story of L&T Switchgear and its journey in building India. The result is a seamless piece of storytelling, weaving all practices in one symphony.”

Atin Wahal, Executive Director, L&K Saatchi & Saatchi, said, “It is our privilege to partner with Lauritz Knudsen Electrical & Automation, a brand with a rich 70-year legacy in India, at this pivotal stage of their rebranding journey. At L&K Saatchi & Saatchi, we prioritise understanding our client’s business and delivering impactful results. This campaign underscores the brand’s legacy of trust while highlighting its continuous evolution towards a brighter future. The campaign is reassuring, uplifting and beautifully integrates the core values of both the brands.”

The campaign has been rolled out across TV and digital platforms, ensuring broad reach and engagement. It also includes a partnership with India’s renowned game show Kaun Banega Crorepati. The campaign is being broadcast in multiple languages — Hindi, Malayalam, Telugu, Tamil, and Kannada — demonstrating the brand’s pan-India presence.