Archives November 2024

28th November 2024: YOÜMEE, opens a new outlet for its Pan-Asian dining brand, at the Vegas Mall in Dwarka, New Delhi. This new edition promises to offer food lovers an unforgettable dining experience with an eclectic blend of traditional and contemporary Pan-Asian flavours.

YOÜMEE is a haven for those who crave unconventional and experiential dining. While the heart of the menu features delectable Sushi, Dim Sum, and Ramen, YOÜMEE offers a diverse array of Pan-Asian dishes that transport diners to an entirely new world of flavours.

Mr. Ravinder Choudhary, Vice President of Vegas Mall, says, “We are happy to welcome YOÜMEE to Vegas Mall and introduce it to our visitors. YOÜMEE aims to offer a dining experience like no other. It’s about igniting the passion for food while making every guest feel at home. The outlet offers an ideal setting for both casual dining and special occasions. With its contemporary design, welcoming atmosphere, and wide range of dishes, it promises to be a go-to destination for those seeking a flavorful adventure in Pan-Asian cuisine.”

With the launch of YOÜMEE, Vegas Mall continues to redefine the lifestyle and dining experiences of its visitors. As a destination that celebrates culinary diversity and premium brands, Vegas Mall remains committed to bringing exquisite offerings that resonate with its audience. Visitors can look forward to more exciting additions and unforgettable moments, making Vegas Mall a hub for shopping, entertainment, and fine dining.

Mumbai, November 28, 2024: Great Place To Work® has released its India Best Workplaces in IT and IT-BPM 2024 report, highlighting the companies that are leading the way in creating thriving, resilient workplace cultures. 1 in every 5 IT employees is questioning their job stability, reflecting growing concerns within the workforce. Employees today are increasingly seeking a better balance between their work and personal lives, and companies that respond with greater flexibility and support are seeing more engaged, loyal, and productive workforces. This shift underscores the importance of trust, transparent communication, and a focus on employee well-being to maintain high levels of engagement and retention, particularly in the evolving IT sector.

While layoffs have affected headcounts across many IT companies, the impact on employee morale and trust has prompted organizations to take significant steps to restore stability. The report reveals that successful companies are focusing on transparency, communication, and implementing fair compensation practices. These organizations are transforming challenges into opportunities for growth and innovation, with a clear focus on rebuilding trust and maintaining strong workplace cultures.

On this note, Balbir Singh, CEO, Great Place To Work®, India, said, “In a year marked by a mix of opportunities and challenges in the IT sector, including economic headwinds, global layoffs, and technological disruptions, the achievements of India’s Best Workplaces in IT & IT-BPM 2024 stand out as a beacon of hope and excellence. While the sector experienced growth driven by digital transformation, it also faced hurdles such as a global slowdown and rising competition, making these organizations’ adaptability and resilience even more commendable. What distinguishes these winning organizations is their unwavering commitment to upholding trust and stability even as the industry landscape undergoes significant transformations. Despite the sector-wide challenge in engagement, with burnout affecting 29% of IT employees – up 3% from last year – these exemplary workplaces have successfully fostered environments where employees feel heard, valued, and empowered in decision-making processes.”

He also added, “The contrast becomes even more pronounced during tough times. While many companies struggle with disengagement and declining motivation, these organizations have managed to maintain higher engagement levels by focusing on flexibility and inclusive leadership, although overall averages may have dipped. They understand that during times when job security concerns erode trust, strengthening the emotional connection with employees is crucial. While engagement levels may vary across organizations, the best workplaces stand out through their focus on authentic and transparent communications to create impact, improve collaboration, empower employees, and drive purpose. Congratulations to all the winners of India’s Best Workplaces in IT & IT-BPM 2024 list. You are showing us that even in challenging times, building and maintaining a High-Trust, High-Performance culture is not just possible – it’s essential for sustainable success.”

The report also reveals a 3% decline in employee engagement among Gen Z workers particularly in the IT sector, signaling growing challenges in connecting with younger employees who are increasingly prioritizing purpose-driven work and a strong sense of community. This shift emphasizes the evolving expectations of this generation, who seek workplaces that offer more than just a paycheck. To address these changes, IT companies must focus on fostering trust, transparency, and meaningful involvement to improve engagement and retain top Gen Z talent.

In addition to the generational shift in engagement, the IT report highlights the growing issue of employee burnout, which continues to affect a significant portion of the workforce. 29% of IT employees report experiencing burnout this year. IT companies that are actively investing in improving flexibility, fostering involvement in decision-making, and offering a better work-life balance are seeing positive results. These organizations are not only reducing burnout but are also boosting employee satisfaction, leading to higher retention rates and stronger morale.

In these challenging times, organizations that focus on building trust, enhancing employee engagement, and providing a sense of purpose are emerging stronger. Those excelling in these areas, particularly in sectors like IT and IT-enabled services (ITES), are successfully navigating the evolving landscape of the industry. These organizations are not just surviving but thriving—putting their employees at the heart of their strategy, fostering a culture of growth, and ensuring long-term success. By prioritizing employee well-being and creating a workplace that nurtures purpose and belonging, these companies are laying the foundation for a resilient future.

Weddings are all about celebration, tradition, and togetherness. While fashion is at the forefront of wedding attire, but with so much happening, being on your feet all day can be tough, whether it’s the bride’s family, the bridesmaids, or the guests. That’s why comfortable footwear is just as important as looking good.

Flite understands that weddings are not merely lavish events, and brings a collection that blends style and comfort perfectly. From elegant designs for women to sleek, minimalist options for men, this range ensures you stay confident and comfortable through every moment of the big day.

Flite’s specially curated wedding collection promises to offer comfort and style that lasts from the first ceremony to the final dance.

1.    For Her: Chic and ElegantFootwear

Flite’s women’s collection is a tribute to both grace and style. Featuring exquisite PU leather slippers in chic shades of copper, beige and rose gold, perfectly balancing grace and style. With trendy solid-coloured designs and delightful multi-colored patterns, these pieces are thoughtfully crafted to complement traditional outfits like sarees, lehengas, and suits. These slippers are more than just beautiful — they are durable, lightweight, and incredibly comfortable, letting you stay on your feet from the morning rituals to the late-night festivities.

2.    For Him: Sophisticated YetComfortable Choices

 Flite’s men’s collection offers a diverse range of footwear, including sliders, leather-finish sliders, chappals, and sandals. These designs are tailored to suit everything from classic sherwanis to contemporary kurta-pajama sets, ensuring that your ethnic wardrobe is as polished as it is practical. With a focus on style, functionality, and enduring comfort, Flite’s men’s collection is the perfect addition to your wedding season attire.

This wedding season, let Flite be your go-to partner for footwear that doesn’t just match your outfit but enhances your entire look. With designs as incredible as the celebrations themselves, it’s time to step into the spotlight — comfortably, stylishly, and effortlessly.

LUCKNOW, November 28, 2024 – Genpact (NYSE: G), a global professional services and solutions firm delivering outcomes that shape the future, today announced the opening of its new office in Lucknow, Uttar Pradesh. The company plans to employ more than 2,000 employees in the city by the end of 2025, marking a strong foothold in the region and contributing to India’s role as a global hub for innovation and talent.

“Lucknow is a city with a rich heritage and a promising technological future,” said Vipin Gairola, Global Operating Officer, Genpact. “By establishing a presence here, we aim to tap into the city’s exceptional talent pool and drive innovation across our global operations. Our commitment to leveraging advanced technologies and talent development will empower us to deliver exceptional value to clients worldwide.”

The investment in Lucknow is a cornerstone of Genpact’s broader strategy to cultivate a world-class AI and technology-fluent workforce and enhance its ability to deliver advanced technologies, AI solutions, and digital transformation services globally. The new office is designed to foster a collaborative environment where groundbreaking ideas can flourish. It will also provide various opportunities for local talent to enhance their skills and develop in-demand expertise to succeed in an ever-evolving world.

With existing offices in Jaipur, Jodhpur, Madurai, and Warangal, Genpact has a proven track record of driving innovation and sustainable impact in India’s tier 2 and tier 3 cities. This expansion reflects the company’s ongoing commitment to strengthening its presence and empowering local talent in emerging regions.

Bangalore, Nov 28th, 2024: OPAL-RT Technologies, the global leader for over 27 years in developing PC/FPGA-based real-time simulation solutions, proudly announces India’s first Real Time (RT) Users’ conference, RT24-IN. This mega two-day conference will be held on 17th & 18th Dec, 2024 all day at Hyatt Centric Hebbal, Bangalore, will feature live demonstrations, keynotes, User presentations and technical sessions covering a wide range of topics, including Aerospace, Power Systems, Energy Conversion, eMobility, and more.

With more than 330 customers, OPAL-RT India has been around for 20 years now.

RT24-IN is OPAL-RT’s first event of its kind and magnitude in India. It is part of OPAL-RT’s global initiative, bringing real-time innovation closer to regional hubs – a space designed for industry experts, academia, and technology innovators to showcase how OPAL-RT’s cutting-edge simulation solutions solve complex challenges across sectors. The RT24 series is being hosted across six locations worldwide, incl. Brazil, UK, Middle East, Japan, South Korea, & India. RT24-India will showcase OPAL-RT’s focus on empowering Indian Industries and Academia with transformative simulation technologies. This event will be a great opportunity to delve into trends, build collaboration, and spearhead the real-time simulation agenda.

Eminent academicians like, Prof. Dr. Siddhartha Mukhopadhyay, IIT Kharagpur, Assoc. Prof. Dr. Sarasij Das, IISc, Prof. Dr Faruk Kazi; VJTI, & Dr R K Singh; Professor, IIT (BHU) will deliver keynote speech on Dec 17th.

Leading Non-Academia users will meet Dec 18th, with keynote talks by Mr. Pulak Halder; Scientist, RCI-DRDO, Ms. Ujwala Karle; Deputy Director, ARAI, Mr. Himadri Bhushan Das, Chief Solution Architect, Electra EV, Mr Reji Kumar Pillai, President, ISGF, and Mr.Arun Kumar Chaudhry, Scientist-MNRE.

This event will be inaugurated by OPAL-RT’s Global’s President Founder & CTO, Mr Jean Bélanger and Executive Vice-President, Ms Lise Laforce with Mr Ashot Minasyan, Chief Technology Officer, Bitlismen.

OPAL-RT will also be showcasing partner technologies who help us form the entire ecosystem of products to suit customer needs like Bitlismen on Electrical Engineering Benches for Utilities and Academia, Comemso on Batteries and Charging, ExataCPS on CyberSecurity, etc.

On this auspicious occasion, Mr. Girish Nanjundaiah Managing Director – India, a 31-year expert shaping the Engineering Landscape expressed his enthusiasm stating, “We are happy to bring RT24 to India, as we aim to serve the Indian market by integrating our technology for complex systems designs, enabling faster, more reliable testing & prototyping. For the past 20 years, we have been part of many customer successes”.

He further opines that,”The event will address the demand & supply of talent in India. OPAL-RT’s real time simulation tools will help both the Industry & Academic personnel to engage and bridge the gap between the talents and real time simulation industry. In this conference, we will have experts, discussing how the ever-growing $20 billion real-time simulation market of today will further unlock unique challenges and opportunities in finding ways to leverage the increasing demand for real time simulations. We will have a bevy of knowledgeable experts/users of OPAL-RT products discussing/solving the real time problems; identifying the cause and provisioning prompt solutions to grow in their areas. ”

28 November, 2024, Bengaluru: The Real Estate Research Group at IIM Bangalore, in collaboration with CRE-Matrix, is set to introduce India’s first scientific, model-based Commercial Rental Index for the Indian office market.

The inaugural index will be unveiled on 29 November 2024, at an offline event at IIM Bangalore, in the presence of IIMB Director Prof. Rishikesha T Krishnan, Prof. Soudeep Deb, Decision Sciences area, Prof. Venkatesh Panchapagesan, Finance & Accounting area, and leaders from Cre-Matrix including—Abhishek Kiran Gupta, CEO & Co-founder; Abhishek Tiwari, Co-founder & Commercial Head; and Pranav Bhalla, Research & Consulting Head.

The launch event will feature a Chief Guest address by Ananth Narayan, Whole Time Member, SEBI, followed by industry panels on ‘Challenges and Opportunities for the Indian office market’ moderated by Prof. Prashant Das, IIM Ahmedabad. Leaders from Prestige Office Ventures, Brigade Group, and K. Raheja will provide owner-operator insights, whereas CBRE, Google, and TableSpace will offer occupier perspectives on the same. The event will conclude with residential sector learnings with Vipul Roongta, Managing Director & CEO, HDFC Capital.

This pioneering index leverages data from both new and active leases, offering an accurate and nuanced view of the Indian office rental market. It transcends conventional methods by incorporating predictive analytics to account for market trends, location, and time, while eliminating biases caused by individual amenities, like infrastructure, that drive rentals.

Developed under the guidance of Prof. Venkatesh Panchapagesan and Prof. Soudeep Deb, by IIMB doctoral student Kapil Gupta, the index covers Grade A and A+ rentals across 10 cities from Q1 2012 to Q3 2024. Updated quarterly, it offers granular insights into both micro- and macro-markets, with plans to expand into other categories, including green leasing, Grade B and C properties, and warehousing.

The index promises transformative benefits for major stakeholders, including developers, operators, REITs, as well as to tenants, while also enabling the creation of financial instruments like derivatives and structured products to broaden the market.

New Delhi, November 28, 2024 – Asort.com, a leading e-commerce platform, is empowering the next generation of entrepreneurs with its innovative co–commerce model. The platform, which connects sellers directly with customers, has become a game-changer for Gen Z and Millennial entrepreneurs who are seeking to make their mark in the digital space.

Asort.com’s unique co–commerce approach that offers individuals the ability to launch their own online businesses with minimal investment, focusing on building personal brands, leveraging digital tools, and tapping into Asort’s wide network for sourcing products. This model helps entrepreneurs create customized online stores while enjoying the flexibility of operating from anywhere, with minimal upfront costs and logistical support provided by Asort.

Gen Z and Millennial entrepreneurs are particularly drawn to the platform due to its user-friendly interface, data-driven insights, and the opportunity to foster direct connections with their customers. As a result, many have found new avenues for growth and scalability, with some even building six-figure businesses within a short period.

“Gen Z and Millennial entrepreneurs are digital natives, and the co–commerce model offered by Asort.com is the perfect ecosystem for them to grow and thrive. We provide them not just a platform, but a partner that supports them with everything from inventory management to customer engagement. With Asort, it’s more than just business—it’s about building a community,” said Roshan Singh Bisht, Founder & CEO of Asort.com.

As Asort.com continues to innovate, its co–commerce model is expected to drive further growth for the next generation of entrepreneurs, offering them the tools they need to succeed in the ever-evolving digital marketplace.

Bangalore, November 28, 2024 – Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, released the second Global Sustainability Barometer study, commissioned by Microsoft. The study, conducted by Ecosystm, shows that while 21% of organizations surveyed globally use technology to reduce their environmental footprint and shape their overall sustainability strategy, 54% of organizations in India leverages technology to achieve sustainability goals. Since last year, 31% of Indian organizations have increased their sustainability goals and execution.

“As the world faces increasing climate-related challenges, businesses are under pressure to act decisively and place sustainability at the forefront – and this year’s Global Sustainability Barometer study highlights that organizations must move from intent to collective action to drive change,” said Faith Taylor, Chief Corporate Citizenship and Sustainability Officer at Kyndryl. “By integrating sustainability into a company’s business strategy, processes and systems, organizations can maximize the value of their people and technology to achieve internal goals and deliver positive impact.”

The study shows that leaders are increasingly recognizing the benefits of sustainability initiatives for their organizations, with specific areas where improvements can be made. By embedding technology into sustainability strategies, organizations can turn abstract goals into actionable, data-driven plans.

The study highlights the following areas of opportunity:

While 59% of Indian organizations say sustainability goals and initiatives are incorporated into existing reporting processes, only 12% fully use data for strategic planning and decision-making.

99% of Indian businesses use data to track or measure sustainability efforts to some degree, however 87% don’t use the data from their sustainability initiatives to guide the organization’s transformation journey 29% of the Indian businesses believe AI will significantly impact their achievement of sustainability goals. However, 51% of organizations do not consider the environmental impact when implementing AI solutions.

Matthew Sekol, a Sustainability Global Black Belt at Microsoft, added, “Companies can gain the insights needed to deliver on their commitments and drive resilience by integrating sustainability data with operational and financial data, and using traditional data analytics and robust AI tooling to reshape operational efficiencies and foster sustainable innovations.”

Taking action to advance sustainability strategies

The study’s detailed analyses and deep insights can enable organizations to enhance their sustainability efforts. To fully realize an organization’s potential, consider the following guiding principles:

Technology must be core to strategic planning. 34% of Indian businesses leverage IT to reduce their technology environmental impact, while 20% say data and technology is helping achieve organizational sustainability goals. Only 18% of businesses focus on achieving both through technology. In the next year, companies should consider integrating technology into sustainability strategies to turn abstract goals into actionable plans.

Recast the role of AI. 76% of Indian organizations use AI to monitor energy use and emissions, but only 28% use AI to predict future energy consumption based on current data. Integrating AI-powered scenario planning and climate risk mitigation allows organizations to adopt a holistic approach to environmental responsibility, enhancing readiness for future challenges.

Harness data for proactive business transformation. Disparate data across various enterprise planning systems is seen as a clear challenge as only 13% businesses in India use data to guide their transformation journeys. By effectively integrating the disparate data, organizations gain a more comprehensive and accurate understanding of their environmental impact, which leads to informed sustainability decisions.

Foster a culture of collective responsibility. CEOs continue to shape sustainability goals and 55% of organizations consider Chief Sustainability Officers and sustainability teams key stakeholders. The next step is for organizations to fully engage cross-functional teams, particularly finance and technology, to move sustainability into a core business priority and ensure implementation.

While the benefit of AI for sustainability is gaining traction, AI’s environmental impact is a growing concern. Only 46% of Indian organizations are considering the energy implications of their AI solutions. Kyndryl and Microsoft provide actionable strategies for organizations to measure infrastructure baseline emissions and optimize AI architectures, including AI and machine learning models to minimize energy use and reduce waste. The two companies work closely with organizations to ensure that technological advancements contribute positively to sustainability goals without compromising innovation.

“The study’s findings confirmed our understanding of the Indian market: consumers are increasingly demanding sustainable products and services. As customer expectations rise and regulations tighten, Indian organizations must prioritize sustainability initiatives,” says Sash Mukherjee VP Industry Insights Ecosystm. “The power of data and technology extends beyond environmental benefits, enabling organizations to integrate sustainability into their broader strategic goals.”

India, Mumbai– 28 November 2024- Palo Alto Networks, the global cybersecurity leader, released its 2025 cybersecurity predictions for the Asia Pacific region, outlining five key trends that cyber practitioners can expect to unfold in the coming twelve months and position their organisations for a more secure future.

Organisations across the APAC region have emphasised embedding AI into business processes in 2024. This includes cybersecurity processes, where organisations and their adversaries are engaged in an AI arms race. But alarmingly, according to a recent PwC report, more than 40% of leaders say they do not understand the cyber risks posed by emerging technologies like Generative AI. In 2025, AI will become central to cybersecurity strategy with organisations using AI to proactively mitigate risk. Crucially, they will also seek to secure their own AI models.

Swapna Bapat, Managing Director and Vice President, India & SAARC, Palo Alto Networks:

“In 2025, the cybersecurity landscape will enter a pivotal phase, driven by the dual forces of AI-powered innovation and increasingly sophisticated threats. Cyber adversaries are leveraging AI at unprecedented levels, orchestrating attacks with precision and speed. To counter this, organisations must embrace a unified, proactive security approach powered by transparent, ethical AI. The ability to centralise and analyse data effectively will determine who stays ahead in this high-stakes game. Trust, adaptability, and innovation will be the cornerstones of resilience, ensuring organisations can safeguard not just their operations but also their reputations in this rapidly evolving digital era.”

From the anticipated surge in high-impact cyber attacks to the integration of quantum AI for energy-efficient solutions, these predictions for 2025 serve as essential guidelines for organisations to shape their cybersecurity strategies and maximize the potential of AI technologies.

Cyber Infrastructure will be centred around a single unified data security platform
In 2025, the organisations will address increased complexity by reducing the number of cybersecurity tools in use, and shifting to a unified platform, offering enhanced visibility and control. The ongoing cyber skills shortage will continue to accelerate this trend. A unified platform will provide end-to-end visibility and context, spanning code repositories, cloud workloads, networks, and SOCs. Ultimately this creates a more holistic security architecture with fewer dashboards. The convergence of all security layers onto a unified platform will optimise resources, improve overall efficiency, and enable organisations to build more resilient, adaptive defences against evolving threats

2025 is the year deepfakes go mainstream in APAC
Deepfakes are already being used for nefarious purposes in the APAC region. While some have been used to spread political misinformation, the most effective attacks have targeted corporations for financial gain, like the employee at a Hong Kong engineering firm duped into wiring millions of dollars to a scammer who had used deepfakes to imitate the CFO and executive team on a video conference.

Savvy criminals will take note and use ever-improving generative AI technology to launch credible deepfake attacks. The use of audio deepfakes will also become more widespread in these attacks, as the available technology allows for highly credible voice cloning. We can expect deepfakes to be used alone or as part of a larger attack much more often in 2025.

Beyond the Quantum security hype: what to expect in 2025
Quantum computing projects are spreading across the region, with governments and venture capital firms investing heavily in local initiatives.

While quantum attacks on widely used encryption methods are not yet feasible, nation-state-backed threat actors are expected to intensify their “harvest now, decrypt later” tactics, targeting highly classified data with the intent to unlock it when quantum technology advances. This poses a risk to governments and businesses, with the potential to jeopardise civilian and military communications, undermine critical infrastructure, and overcome security protocols for most internet-based financial transactions. We will likely also see nation state actors target organisations developing quantum computers themselves, in corporate espionage attacks.

To counteract these threats effectively, all organisations will need to act and adopt quantum-resistant defences, including quantum-resistant tunnelling, comprehensive crypto data libraries, and other technologies with enhanced crypto-agility. The National Institute of Standards and Technology (NIST) recently released final standards for post-quantum cryptography. Transitioning to these algorithms will help secure data against future quantum threats. Organisations that require high security should explore quantum key distribution (QKD) as a means of ensuring secure communications. As quantum computing continues to become more and more of a reality and potential threats loom, it will be essential to adopt these measures to keep pace with the rapidly evolving cyber landscape, prevent data theft, and ensure the integrity of their critical systems.

For now, CIOs can debunk any hype around this topic to the board. Though significant progress with quantum annealing has been made, military-grade encryption has still not been broken.

Transparency will be the cornerstone for maintaining customer trust in the AI era
Regulators in the APAC region are starting to zone in on the data protection and cybersecurity implications of the growing use of AI models. This is part of an overall bid to build trust in AI use and encourage AI-driven innovation.

In 2025, APAC legislators’ AI focus on ethics, data protection and transparency, will remain, However, increased use of AI models will lead to greater emphasis being placed on AI security and the integrity and reliability of the data being used. Transparency and proactive communication about AI model mechanics—specifically regarding data collection, training datasets, and decision making processes—will be essential for building customer trust.

Increased focus on product integrity and supply chain security in 2025
In 2025, organisations can be expected to focus more on product integrity and supply chain resilience. Specifically, they will conduct much more thorough risk assessments, consider accountability and legal implications of business outages and review insurance arrangements.

In cloud environments, where complexity and scale amplify risks, real-time visibility has become a necessity. Expect to see greater focus on comprehensive monitoring involving continuous tracking of both infrastructure and application performance metrics.

Mangaluru, November 28, 2024: Bharti Airtel’s new AI-powered spam detection system has provided much-needed relief to customers in Karnataka. In the 63 days since its launch, this pioneering telecom solution has successfully identified 682 million potential spam calls and 46 million spam SMS messages in Karnataka.

All Airtel mobile customers in Karnataka now have automatic access to the free solution without needing to request service or download an app.

Commenting on the launch, Rajnish Verma, Chief Executive Officer, Karnataka, Bharti Airtel, said, As customers increasingly rely on and engage with technology, they face a growing risk of exposure to scams and harmful communications that have led to numerous online fraud incidents. In response, Airtel is proud to launch a cutting-edge, AI-driven solution designed to proactively identify suspected spam calls and messages. By leveraging advanced in-house AI technology, Airtel is building a secure digital platform for its 50 million of customers in Karnataka, empowering them with greater awareness and control over the calls and messages they receive.

Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected Spam”. The network powered by a state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call/SMS frequency and call duration amongst several others, on a real time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately.

A dual-layered protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In two milliseconds the solution processes 1.5 billion messages and 2.5 billion calls. This is equivalent to processing 1 trillion records on a real time basis using the power of AI.

Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralized database of blacklisted URLs and every SMS is scanned in real time by a state-of-the-art AI algorithm to caution users from accidently clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behaviour. By layering these protective measures, the company is ensuring its customers receive the maximum level of defence against the evolving landscape of spam and fraud threats.