Archives December 2024

9th DECEMBER 2024 – Hyatt Hyderabad Gachibowli’s TG’s – The Oriental Grill proudly unveils its first-ever Mongolian-themed lunch buffet in Hyderabad. The freshest buffet offers an immersive Teppanyaki-style dining experience that combines the essence of communal cooking with a modern flair. This new offering transforms dining into a vibrant, interactive celebration of bold flavours, fresh ingredients, and the artistry of live and choicest cooking. Embracing the concept of “Eat What You See,” diners can select fresh ingredients and watch expert chefs craft their meals live, creating a unique connection between preparation and indulgence.

Mongolian cuisine is renowned for its hearty mix of freshly hunted meat, vegetables, rice, noodles, and flavourful sauces cooked together to create a nourishing meal. At TG’s, guests can experience this tradition with unlimited fresh ingredients and the opportunity to personalize their dishes. By pairing selections with signature Japanese and Thai sauces, diners will enjoy a distinctive and unforgettable Teppanyaki dining journey.

“At Hyatt Gachibowli, we’re dedicated to creating unforgettable dining experiences, and we’re thrilled to introduce our first-ever Mongolian-themed lunch. This concept allows guests to engage with our chefs and immerse themselves in the bold and hearty flavours inspired by Mongolian traditions. TG’s – The Oriental Grill is elevating Hyderabad’s dining scene with live-prepared Far Eastern cuisines, including Japanese, Thai, Indonesian, and Vietnamese. This interactive lunch promises fresh ingredients and a touch of theatre, making it a truly unique dining experience. We invite you to join us, indulge, and create lasting memories,” said Mr. Piyush Sharma, Director Food and Beverage, Hyatt Hyderabad, Gachibowli.

Adding to this, Yogender Pal, Executive Chef, Hyatt Hyderabad Gachibowli, said, “We are excited to offer a Mongolian-themed culinary journey through our specially curated lunch. This experience highlights the vibrant spirit of Mongolian-inspired communal dining, featuring fresh ingredients and live cooking that add a dynamic, interactive touch. We are confident that our guests will relish the blend of bold flavours and the engaging nature of the dining experience, making it truly unforgettable.”

09th December 2024: Ambience Public School, a progressive CBSE-affiliated senior secondary institution located on a sprawling 5-acre campus in Gurugram, has announced the opening of admissions for the 2025-26 academic session. Known for its commitment to academic excellence, holistic development, and inclusive education, the school is inviting applications from parents seeking a future-ready education for their children.

With admissions for the 2025-26 session now open, Ambience Public School is inviting applications from families seeking an unparalleled education experience for their children.

At the heart of Ambience Public School is its philosophy of “Humanity First,” which underscores the importance of nurturing socially responsible and well-rounded individuals. The school adopts an inquiry-based learning methodology that fosters curiosity, critical thinking, and interactive learning. Modern teaching tools and innovative classroom strategies engage students while developing their intellectual and creative potential.

Ambience Public School is a leader in promoting STEM (Science, Technology, Engineering, and Mathematics) education. Its state-of-the-art Robotics Lab allows students to explore technological innovations and cultivate problem-solving skills. By integrating digital literacy and environmental sustainability into its curriculum, the school ensures that students are well-equipped to meet the demands of a rapidly evolving world.

Physical education is a cornerstone of the Ambience Public School experience. The campus is home to an Olympic-size indoor swimming pool, 12 badminton courts, and a variety of other sports facilities that cater to over 14 disciplines, including gymnastics. All facilities are provided free of cost to students, and training is led by professional coaches, preparing students to compete at national and international levels.

The school prides itself on being an inclusive institution, offering support through special educators and counselors to meet diverse learning needs. Its Student Enrichment and Empowerment Programme addresses the emotional and social development of students, fostering resilience and empathy.

Ambience Public School provides complimentary meals for pre-primary students and operates a day-care facility for the convenience of working parents. Through Parent Involvement Programs (PIP), the school strengthens its partnership with families, creating a collaborative ecosystem for student success.

9th December 2024: Brand Concepts Limited, a leading player in premium lifestyle luggage and travel gear, has announced its entry into the quick commerce space by listing its marquee licensed brands Tommy Hilfiger Travel Gear, United Colors of Benetton and Aeropostale on Zepto, a leading quick commerce platform. This collaboration redefines convenience by offering premium products including luggage, backpacks and accessories to a wide demographic seeking fast delivery right to their doorsteps.

The partnership aligns with evolving consumer preferences, leveraging Zepto’s rapid delivery capabilities to enhance accessibility while maintaining the premium positioning of these brands. With the increasing demand for convenience, the collaboration aims to cater to young professionals and fashion-conscious consumers who seek instant gratification. For Brand Concepts Limited, this marks its first step into the quick commerce sector, opening new avenues to expand market reach.

Abhinav Kumar, Whole-time Director, Brand Concepts Limited., stated, “Our partnership with Zepto aligns with our vision to make premium lifestyle products more accessible. By entering quick commerce, we’re addressing the growing demand for premium luggage and travel gear. With a projected 3x growth in orders within the next quarter, we’re confident that this collaboration will significantly boost our presence, allowing us to reach a wider audience and drive sustained growth.”

At the moment, the listing features a range of Tommy Hilfiger products, from luggage to wallets and handbags, and soon, other brands like United Colors of Benetton and Aeropostale will be available across all cities serviced by Zepto. This partnership marks a significant milestone in Brand Concepts Limited’s strategy to tap into new demographics and expand its footprint in the quick commerce sector, further solidifying its confidence in the space as a growing channel for success. It reflects the brand’s forward-thinking approach and commitment to innovation, leveraging rapid delivery capabilities to stay ahead of market trends. By embracing quick commerce, Brand Concepts is further solidifying its confidence in this channel as a growing avenue for sustained success and growth.

09 December 2024: The National Payments Corporation of India (NPCI) has launched its latest campaign, ‘RuPay On-The-Go,’ to promote awareness and adoption of the RuPay National Common Mobility Card (NCMC). This campaign positions RuPay NCMC as the ultimate payment solution for transit, delivering unmatched speed, convenience, and ease of use.

The RuPay NCMC is an innovative payment solution that addresses the challenges of India’s transit ticketing systems. With its unified, open-loop, and interoperable design, the card consolidates payments for metro, bus, tolls, parking, and retail into a single, seamless solution. With the stored value function, travellers enjoy swift, offline transactions, ensuring a quick and uninterrupted journey, even without internet connectivity.

RuPay NCMC operates across a growing list of transit networks, including metros in cities like Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, and Kanpur, as well as bus services in cities like Mumbai (B.E.S.T), Guwahati, Haryana, Jammu, Srinagar, Himachal and Aurangabad.

The ‘RuPay On-The-Go’ campaign highlights RuPay NCMC’s role as the ideal companion for dynamic individuals who value time and efficiency. By enabling multimodal utility across metros and buses, the campaign connects seamlessly with the everyday needs of commuters. The contactless symbol on RuPay cards reinforces its association with public transit, while the card’s versatility as both a transit and payment solution, cements its position as a go-to choice for modern, on-the-move lifestyles.

Kunal Kalawatia, Chief of Products, NPCI, said, “RuPay On-The-Go transforms public transportation in India, offering a quick and convenient transit payment solution. It’s not just a payment method, it’s a lifestyle enabler. Designed for those who push boundaries and demand more from every moment, this campaign positions RuPay as the perfect partner for efficient and seamless transit. By expanding this contactless payment option across metros and buses, we are committed to making the daily commute smoother for millions across the country.”

For further information on obtaining a RuPay NCMC card, users can visit participating banks, metro stations, or designated transport offices to get started on their seamless transit journey.

Dec 9, 2024, Baby showers will be out. Nesting parties will be in. Pickle fixes, cherry reds, and chaotic cakes will be all the rage. Pinterest has released its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends you’ll see everywhere in 2025. The trends show that more people are leaning toward bold forms of expression and maximalism. 2025 will be about making a statement – individuals will look for ways to stand out and engage all their senses through their style choices.

Over half a billion people come to Pinterest each month to search and shop for the next big thing, which gives us unique insight into what’s next. By analyzing year-over-year growth in search terms, Pinterest identifies the fast-rising patterns and curates findings into the future-looking report, which has proven over the past five years to be 80% accurate. And while 65% of the 2025 trends are driven by Gen Z, every generation is represented.

“Pinterest Predicts trends are identified by deeply analyzing the unique search patterns of over half a billion monthly active users who thoughtfully plan what’s next for them,” says Stacy Malone, Pinterest’s VP of Global Business Marketing. “While many trends come and go across the internet, Pinterest Predicts trends are steadier and remain popular for longer, providing brands with key insights that allow them to get ahead of culture instead of chasing fads.

“Our 2025 Pinterest Predicts trend report signals a return to maximalism, boldness and daring styles with trends like ‘Surreal Soirees’, ‘Chaos Cakes’ and ‘Castlecore’. In 2025, more will be more. With Gen Z now making up over 40% of Pinterest’s user base, their influence is directly affecting which trends and themes are taking off. In fact, 65% of this year’s trends are inspired by Gen Z. We can’t wait to see how Pinners will bring these trends to life,” says Sydney Stanback, Global Trends and Insights Lead.

Learn more about the 20 trends for 2025 in home décor, fashion, beauty, travel, food and beverage, and visit the Pinterest Predicts profile to explore and shop all the trends.

Key Insights

FASHION

Seeing Double: Besties don’t copy—they match. This year, coordinated fits will be the topic du jour in the group chat. From collaborating on festival fits to aligning on date night looks, Gen Z and Boomers will be all about staying in sync (in a chic way).

Fisherman Aesthetic: Gen Z and Gen X are riding the wave of a new laid-back maritime attitude with cable-knit sweaters, striped tops, and sardine tattoos. Yes, it’s true: Searches are soaring for sardine tattoos. Everything’s fishy here.

Moto Boho: It’s not just a look – it’s a lifestyle for Gen Z and Boomers. Chunky leather handbags, flowy skirts, moto boots and a bit of fringe are displacing the hippie vibe for something more Bohemian.

Terra Futura: Boomers and Gen Z are rebels with a cause, revolutionizing sustainable living with recyclable fashion, self-sufficient gardens and other eco-living aesthetics. They’re searching in large numbers for terms like “solar punk house,” “solar punk fashion” and “chaos gardening.”

CROSS CATEGORY

Cherry Coded: Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards in the coming year, with “cherry vibe,” “cherry car,” and “cherry martini” already soaring as search terms. Tart is all heart in 2025.

Dolled Up: Barbie is out. Polly Pocket is in. Millennials and Gen X are poised to go all-in on baby doll makeup, cute room ideas and whimsically colored necklace charms. Turning their lives into tiny, mighty dollhouses, they are searching in growing numbers for “mini things” and “doll-like makeup.”

Castlecore: Gen Z and Millennials are giving medieval a major moment, finding home décor inspiration from ancient castles and rooting their fashion and accessories in gothic times. Pinterest users are searching heavily for terms such as “antique ruby ring,” “blue medieval dress,” and “castle house plans.”

BEAUTY

Goddess Complex: Women will be treating themselves like goddesses in 2025, embracing their divine drip like never before with gold facials, goddess braids and sublime nail designs. Among Boomer and Gen Z women on Pinterest, “goddess energy aesthetic” is a hot search term.

Sea Witchery: Dark, edgy beauty is the next new thing with Gen Z and Millennials diving into sultry siren makeup, wet wavy hair and moody mermaid manicures.

Aura Beauty: 2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.

PARENTING

Nesting Parties: Traditional baby showers are about the gifts and the guests. Nesting parties are about helping new parents prepare for the postpartum period, setting up their homes for baby’s arrival with freezer-friendly meals, diaper bouquets and baby cabinet organization. Gen Z and Millennials are remaking the prepartum party.

HOME

Primary Play: The inner child in everybody will escape to colorful new places in 2025. Gen Z and Gen X plan to paint funky murals onto furniture, jazz up their rooms with contrast trim, and convert their drab cupboards with primary coloring.

Mix & Maximalist: For 2025 decor, more is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow. Oh, and layering—lots of it!

TRAVEL

Peak Travel: Cities peaked in 2024. Out-of-the-way mountainous venues will be the go-to travel destinations in 2025 as Gen Z and Gen X seek treetop views and fresh, thin air. Gear up for your next ele-vacation.

FOOD & BEVERAGE

Rebel Floats: The fizz is the rizz. Old-school soda pop will get a radical makeover as Gen Z and Millennials increasingly search for terms like “cream soda aesthetic,” “soda drinks recipes” and “homemade soda.” Cool in 2025: Creating and consuming carbonated concoctions of all kinds and colors.

Chaos Cakes: Cute cakes will be out. Silly cakes, funny cakes and even rodent-themed cakes will be in as Boomers and Gen X find themselves in their 2025 confections. The wackier and weirder the better. Strange fact: Searches for “rat cakes” are multiplying like, well, rats.

Pickle Fix: Brace yourself for a dill-icious year. Judging from their search histories, Gen X and Millennials plan to jam to pickle cakes, pickle fries, pickle dip, pickle margaritas, pickle de gallo and multiple other creative ways to tickle a pickle.

CELEBRATIONS

Rococo Revival: Weddings and parties will be vibing Marie Antoinette, the Rococo Queen who flashed both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.

Surreal Soirees: Hello, Dali. Gen X and Boomers will infuse their 2025 tablescapes and décor with modern surrealism – curvy candlesticks, fantastical flowers and gravity-defying centerpieces. Searches for “Salvador Dali aesthetic” suggest a pull toward the Surrealistic art movement.

ENTERTAINMENT

Player One: More than ever, Gen X and Gen Z are seeking to curate their digital lives by customizing their avatar’s hair, outfits and even accessories. This avatar aesthetic is found in searches for terms like “pfp ideas y2k,” “cute outfit codes,” and “skirt codes.”

December 09, 2024: HSBC India in collaboration with KPMG in India recently launched– “Driving Make in India: A Compendium of Central and State Government Incentives” which encapsulates the concerted efforts undertaken by central and state governments to foster ease of doing business and enhance India’s position as a global manufacturing and innovation hub.

The report which was unveiled by Mr. Piyush Goyal, Minister for Commerce and Industry, Govt of India at an industry event serves as a strategic blueprint for navigating India’s incentives, policies and reforms landscape that underpin India’s growth story, while uncovering opportunities in areas such as foreign direct investment (FDI) potential, MSME sector expansion, job creation and supply chain localisation.

Joining the Hon’ble Minister at the launch of the compendium were Hitendra Dave, CEO, HSBC India and Yezdi Nagporewalla, CEO, KPMG in India.

Hitendra Dave, Chief Executive Officer, HSBC India said, “The incentives and policies outlined represent India’s unwavering commitment to creating an investor-friendly environment. We are delighted to partner with KPMG in India and present this compendium, which is a testament to our commitment in empowering our clients and stakeholders with insights that drive informed decision making as they unlock new avenues for growth.”

Yezdi Nagporewalla, Chief Executive Officer, KPMG in India said, “Today, India is on a growth trajectory. The country’s economy is being reshaped by initiatives like the Production Linked Incentive (PLI) scheme, increasing government outlays that facilitate sectoral ecosystem and an array of robust policies, which enable a unified approach to drive synergistic growth. These initiatives are not just policies on paper but are driving real change on the ground. As India progresses on its ambitious journey to become a global growth leader and a developed nation by 2047, I am pleased to present this compendium, which not only underscores India’s vast economic potential but also highlights the proactive measures the country has undertaken to foster an investor-friendly environment. By providing detailed insights and actionable information, this report will empower investors to make informed decisions and capitalise on the numerous opportunities across various sectors and states in India.”

Summary of the compendium:
· Sectoral growth: It delves into the critical drivers of India’s economic engine, highlighting the electronics system and design manufacturing (ESDM), semiconductor, renewable energy, automotive, battery storage, data centre and logistics sectors along with sunrise sectors including space and railway.

o Each of these sectors showcase a transformative impact due to progressive policies, investments, and positive market demand. Tailored government incentives underscore the commitment to foster innovation, enhance infrastructure, and ensure sustainable growth.

o These strategic initiatives provide further boost to the ‘Make in India’ initiative which aims to enhance the country’s manufacturing capabilities recognised as the pivotal new fuel for growth with a significant emphasis on fostering self-reliance across sectors.

· Government incentives, initiatives, and policy support as catalysts for growth: The compendium covers an overview of the sectors with a focus on policy frameworks, financial incentives, and market trends that make India a lucrative destination for global investors. India’s economic framework is sustained by its core sectors, which are propelled by pragmatic government policy support in terms of incentives and substantial reforms aimed at fostering an environment conducive to business expansion.

· Synergy of policies as testament to cooperative federalism with states introducing initiatives to drive state-led growth engines: In recent years, the relaxation in the FDI policy has also refocused states’ priorities to attract investors, leveraging the reformative policy framework adopted by the Government of India (GoI).

· Facilitating financial and technological innovation: It explores the potential of the Gujarat International Finance Tec-City (GIFT City) as a global hub for financial services, investment and government’s support to expand the ecosystem in coming years.

· The compendium emphasises the importance of state-specific initiatives and their contributions to India’s growth narrative as states have set ambitious targets, supported by significant investments and policy measures tailored to enhance their local economies.

The compendium highlights India’s progressive policies and reform-driven economy providing a fertile ground for investors globally, promising substantial returns and long-term growth. The synergy of state and central policies, underpinned by strategic incentives and reforms, promises greater avenues for growth potential. The focus on sustainable development, technological advancement and creating a conducive business environment aligns with India’s vision of becoming a global manufacturing and innovation hub. The collaborative efforts of government bodies, financial institutions, private sector enterprises and international organisations have positioned India as a global investment destination

December 9, 2024: The Centre of Research Excellence for National Security (CRENS) at BITS Pilani Hyderabad Campus has signed a landmark Memorandum of Understanding (MoU) with T-Works, India’s largest prototyping center, to foster innovation and collaboration in national security. The MoU was formalized in a special ceremony held at the Telangana State Government Secretariat, graced by the Hon’ble Minister for Information Technology, Electronics & Communications, Sri Duddilla Sridhar Babu, Esteemed Special Chief Secretary, Department of Information Technology, Electronics & Communications, Sri Jayesh Ranjan, IAS, and Deputy Secretary, Department of Information Technology, Electronics & Communications, Sri Bhavesh Mishra, IAS.

The MoU was signed by Sri Joginder Tanikella, CEO of T-Works, and Prof. Sri Soumyo Mukherji, Director of BITS Pilani Hyderabad Campus. Prof. M Rama Manohara Babu, Head of CRENS and Prof Amrita Priyadarshini, Associate Head of CRENS, from BITS Hyderabad also marked the occasion with his presence.

This partnership marks a significant step toward translating cutting-edge research into tangible solutions for national security. CRENS, established to advance indigenous technology development in national security, will leverage T-Works’ world-class prototyping capabilities to transform academic innovations into impactful products.

Five Pillars of Collaboration

The MoU outlines the following key areas of collaboration:

1. Research and Development:

Joint efforts will focus on addressing national security challenges through innovative solutions, engaging with key organizations, and advancing projects across various Technology Readiness Levels.

2. Skill Development:

Programs such as innovation boot camps, certification courses, and workshops will equip entrepreneurs with the technical and business acumen required to scale their ventures successfully.

3. Mentorship and Advisory:

A robust mentorship ecosystem will provide expert guidance on technology and business strategies, with advisory boards formed to support startups in their growth journey.

4. Industry Collaborations:

Both institutions will work closely with industries to test, validate, and transfer mature technologies for production and deployment in the national security sector.

5. Resource Sharing:

By sharing infrastructure, expertise, and facilities, this collaboration will foster a dynamic ecosystem where faculty, researchers, and startups can collaborate with national security organizations and industry partners.

Strengthening National Security Innovation

Speaking on the occasion, Prof. Sri Soumyo Mukherji remarked, “This MoU symbolizes the synergy between academia and industry. With T-Works’ advanced prototyping capabilities, CRENS is poised to transform its research into meaningful, scalable solutions for India’s national security framework.”

Sri Joginder Tanikella, CEO of T-Works, expressed similar sentiments, emphasizing that this collaboration aligns with T-Works’ vision of supporting startups and innovators to develop products that address critical national needs.

9th December, 2024 – Siddharth Nigam, actor and gymnast, known for his fitness journey will be attending The GoFlo Run, a popular event celebrating women’s health and empowerment at MMRDA grounds, BKC Mumbai on the 11th of December, 2024. The GoFlo Run is a popular event celebrating women’s health and empowerment founded by actress and fitness advocate Neha Dhupia along with entrepreneur Anita Lobo.

This marathon focuses on empowering women to take charge of their well-being. It also aims to raise awareness about menstrual health and challenge the taboos that surround it. Neha Dhupia, who has been organizing the event for years, believes it serves as an important platform to bring women together, inspire them to lead a healthier life, and encourage open conversations about health issues. Over the years, personalities like Soha Ali Khan, Natasa Stankovic, and fitness expert Yasmin Karachiwala have joined this run, further amplifying the event’s message and helping to create a supportive community for women’s health.

“This is a great initiative. I’m really happy to be a part of this event and to see so many women take charge of their health and fitness. It’s not just about running; it’s about breaking barriers to create awareness, and starting important conversations on women’s health, especially menstrual health.”, said actor Siddharth Nigam. He added, “Let’s create a space where women feel comfortable speaking openly, and as men, we should support and encourage this openness.”

Neha Dhupia, founder of GoFlo, said, “It’s amazing to see the growing support for the GoFlo Run. This event is all about inspiring women to take control of their health, challenge social norms, and feel empowered. We stand for running, we stand for menstrual hygiene, and we love ourselves.” She added, “Having Siddharth join us adds a special energy to the event, highlighting the importance of everyone coming together to support this cause.”

The event also saw the presence of actor and philanthropist Sonu Sood, who has been a vocal advocate for health and fitness, further adding to the event’s inspiring atmosphere. The GoFlo Run promises to be a day full of inspiration and positive energy, as women come together to push themselves and support one another. The event not only celebrates fitness but also highlights the importance of talking about issues that matter.

NHC Foods Limited is emerging as a promising “accumulate” due to its impressive financial performance and robust growth strategy.

A prominent exporter of agricultural commodities and spices, NHC Foods Limited’s INR.47.42 crore rights issue offers a compelling opportunity for existing shareholders. Priced at just INR.1 per share with a 4:1 entitlement ratio (four new shares for every one held), the rights issue allows existing investors to significantly increase their holdings at a substantial discount. This initiative is aimed at strengthening the company’s financial position by boosting working capital and repaying loans

Given NHC Foods‘ strong performance, over 375% net profit growth and a 50% plus revenue increase in recent quarters—subscribing to this rights issue is a strategic move. It also highlights the company’s strong market position and adaptability in a dynamic business environment. Management’s focus on technology, R&D, product innovation and global market diversification positions the company for sustained growth, making this Rights Issue a valuable proposition for long-term investors.

Subscribing to NHC Foods Limited’s rights issue offers a dual benefit: unlocking immediate value for current shareholders and aligning with the company’s broader vision of sustained growth and profitability. This initiative not only strengthens its financial position but also reinforces its commitment to long-term wealth creation.

The record date for NHC Foods Limited’s INR.47.42 crores rights issue was November 26, 2024, determining eligibility for existing shareholders. The subscription window will remain open from December 5 to December 18, 2024.

The 3 Star Export House, NHC Foods with exports to 30+ countries is famous for some leading and signature brands like Indi Bite, Eat’mor and Saaz

Visakhapatnam, India – December 9, 2024 – Novotel Visakhapatnam proudly announced its meaningful Corporate Social Responsibility (CSR) event in collaboration with DEF Badminton Championship for the Deaf on December 7, 2024. This event took place at the ECORSA Badminton Indoor Stadium in Railway New Colony, Visakhapatnam, and aimed to bring the community together through the joy of sports and wellness.

As part of its commitment to giving back to the community, Novotel Visakhapatnam provided pre-packed lunch meals for all participants. The team prepared around 120 meals in the staff cafeteria, ensuring everyone could enjoy a delicious meal while joining in the festivities at the venue.

Lakshmi Sridhar, General Manager of Novotel Visakhapatnam Varun Beach, expressed her enthusiasm for the event: “We were excited to support DEF for the Badminton Championship for the Deaf and contribute to an inclusive environment where everyone could participate and excel. This initiative reflected our commitment to community welfare and empowerment.”

The collaboration with DEF not only highlighted Novotel’s dedication to corporate social responsibility but also aimed to inspire other organizations to engage in similar initiatives that promoted inclusivity and supported local communities.