Archives December 2024

09th December 2024: Indian Bank, a leading public sector bank in India, in collaboration with the Nagar Palika Parishad, Bahraich, has launched an Online Tax Collection Portal, a key step towards enhancing digital services for local residents. The event was virtually inaugurated by Shri Mahesh Kumar Bajaj, Executive Director of Indian Bank, at the Nagar Palika Auditorium in Bahraich.

This portal offers a convenient, transparent, and efficient platform for residents to pay their municipal taxes online, furthering the vision of a Digital India. The initiative is part of a broader effort to implement digital solutions in 25 Nagarpalikas across Uttar Pradesh, with Bahraich being the first to launch the service.

The portal aims to streamline the tax collection process, ensuring a simpler experience for the public while improving the efficiency and transparency of municipal operations. It is expected to make tax payments quicker, more accessible, and more convenient for all residents of Bahraich.

This move marks a significant step in the digitization of municipal services and reflects the growing efforts of Indian Bank to support government initiatives and provide modern, efficient banking services to local communities. The online portal will also be a model for other departments in the future, facilitating faster and more effective service delivery.

New Delhi, 8 December 2024

Billu is revolutionizing how India experiences salon services. Launched in 2019, this innovative app bridges the gap between customers and salons, offering seamless bookings for both in-salon visits and salon-at-home services. Whether you’re a customer seeking pampering or a salon partner aiming for business growth, Billu delivers unmatched convenience, transparency, and accessibility.

For Customers: Your salon, your way

Billu simplifies beauty routines by putting the power of choice and convenience in your hands. With just a click, you can:

• Book instantly: Skip the queues with No Wait Appointments.
  Salon at Home: Get professional salon services at your doorstep. Safe, hygienic and convenient.
• Explore and compare: Access reviews, services, and exclusive deals tailored for you.
  Flexible Payments: Pay online or at the salon – it’s up to you.

For salon partners: Your growth companion

Billu empowers salons and freelancers to reach more customers and streamline operations. With our advanced tools, partners can:

• Expand visibility: Tap into a vast customer base in your area.
  Give At-salon and Salon-at-home services: Expand reach, increase bookings, and provide higher customer satisfaction.
• Manage effortlessly : Handle bookings, working hours, and staff calendars with ease.
  Boost revenue: Introduce offers, track performance, and increase customer loyalty.
• Leverage marketing: Promote your services through Billu’s platform and maximize reach.

“Billu is not just an app—it’s a movement,” said Nilesh Kothari, Founder of Billu Salon App. “We’re on a mission to revolutionize the salon experience for both customers and owners. For customers, we make beauty accessible and enjoyable. For salon owners, we offer the tools to grow their businesses and reach new heights. With Billu, beauty isn’t just a service; it’s a lifestyle.”

Why no one waits with Billu?

Customers value prompt service, and delays can often lead to cancellations. With Billu’s No Wait Appointment feature, customers can book and receive services without unnecessary waits, ensuring satisfaction and loyalty for salons and freelancers.

Customer Love

Priya Singh says, “Billu is a game-changer! Whether I’m at home or visiting a salon, the app makes everything so easy.”

Rohit Sharma adds, “From instant bookings to exclusive deals, Billu has transformed my grooming experience.”

Join the Revolution

Be part of the movement that’s changing the salon industry. Download Billu today and experience salon services redefined – anytime, anywhere.

About Billu

Since 2019, Billu has been India’s leading salon booking app, offering unparalleled services to customers and empowering salon owners with tools for growth. With a vision to make grooming accessible and delightful, Billu continues to set new industry standards.

The Reserve Bank of India (RBI) announced its fifth bi-monthly monetary policy for FY25 today, December 7, 2024. The Monetary Policy Committee (MPC), led by Governor Shaktikanta Das, has once again decided to keep the benchmark repo rate unchanged at 6.5%. This marks the eleventh consecutive meeting with no change, as the central bank maintains a neutral stance amidst global uncertainties and domestic inflationary pressures.

The decision to hold the repo rate at 6.5% brings mixed sentiments for the real estate sector. While the unchanged rates ensure stability in borrowing costs for developers and homebuyers, the lack of a rate reduction means that existing home loan borrowers will continue to pay high Equated Monthly Installments (EMIs). The rate hold also dampens hopes of increased affordability, which could have spurred greater housing demand.

However, developers remain optimistic about the sector’s growth, supported by government initiatives and the continued momentum in urbanization and infrastructure development. Experts point out that the current repo rate levels have already encouraged significant real estate investments, especially in the residential segment.

Mr. Prashant Sharma – President, NAREDCO Maharashtra
“The RBI’s decision to maintain the repo rate at 6.5% for the eleventh consecutive meeting reflects a measured approach to managing inflation without hampering economic growth. The neutral stance provides much-needed stability in the financial markets, which is crucial for the real estate sector. The unchanged rates will help maintain buyer sentiment, especially in the affordable and mid-segment housing categories. However, the industry continues to look forward to more government support, such as tax benefits and incentives, to further boost housing demand.”

Mr. Kuldeep Jain, Founder & CEO of Build Capital
“The RBI’s neutral stance and focus on balancing inflation and growth are positive signals for the real estate sector, ensuring stable home loan rates as well. With repo rates unchanged, stable borrowing costs will sustain momentum across residential and commercial segments. We urge the RBI to consider long-term measures to enhance liquidity and credit flow in the industry.”

Mr. Vikas Sutaria, Founder, Iraah Lifespaces
“The decision to keep the repo rate unchanged is a welcome move, especially for the luxury and holiday home markets. Stability in interest rates enhances buyer confidence, particularly in emerging markets like Alibaug and Lonavala, which have been witnessing increased interest in these segments. The focus should now shift to infrastructure development and supportive policy measures to sustain demand.”

Mr. Anil Mutha – Chief Visionary & Co-Founder, Nandivardhan Group
“The real estate sector appreciates the RBI’s commitment to maintaining economic stability. A neutral stance supports steady growth in home loans and project funding, ensuring that housing remains accessible. However, we believe a 25 bps rate cut would have been helpful to stimulate further growth in real estate.”

Ms. Shraddha Kedia-Agarwal – Director, Transcon Developers
“An unchanged repo rate allows the market to sustain its momentum, particularly in metro cities where housing demand continues to rise. The policy’s stability is a boon for luxury housing, enabling developers to plan innovative projects without the pressure of fluctuating interest rates. We hope to see further incentives to accelerate urban infrastructure development.”

Mr. Rohan Khatau – Director, CCI Projects
“The neutral stance taken by the RBI ensures predictability in the market, which is critical for sustaining homebuyer confidence. While the steady repo rate is encouraging, we also look forward to policies that could ease liquidity challenges and promote faster approvals for real estate projects.”

Mr. Samyak Jain, Director, Siddha Group welcomed the RBI’s decision to maintain the repo rate at 6.5%. “The Indian economy has been resilient given the current geopolitical landscape and rising inflation across global markets. This move will usher in growth and maintain economic stability whilst enhancing consumer purchasing power, making it easier for individuals to invest in long-term assets like homes. For first-time homebuyers, this is an opportune time to take advantage of favorable borrowing conditions and secure their dream homes at more competitive rates.”

Mr. Govind Krishnan Muthukumar, Managing Director & Co-Founder, Tridhaatu Realty
“The RBI’s focus on balancing inflation and growth resonates well with the real estate sector’s goals. Stable borrowing costs will help developers cater to the growing demand for sustainable and climate-resilient housing. This policy is a positive step toward fostering investor and homebuyer confidence.“

Mr. Vedanshu Kedia – Director, Prescon Group
“The RBI’s balanced approach ensures that homebuyers remain confident, especially in the premium housing segment. This continuity is crucial for maintaining liquidity in the market and supporting long-term projects. Collaborative efforts from policymakers and the banking sector can further strengthen this positive trajectory.”

Mr. Abhishek Jain, COO, Satellite Developers Private Limited (SDPL) welcomed the Reserve Bank of India’s decision to maintain the repo rate at 6.5%. He stated, “This prudent move will effectively control inflation while simultaneously fostering economic growth. By putting more money in the hands of consumers, it is expected to encourage homeownership and boost demand in the real estate sector.”

7th December 2024 : In a continued endeavour to uplift the lives of prison inmates and children in correctional homes, Mr. A S Sahney, Chairman, IndianOil launched Phase IX of IndianOil’s ‘Parivartan – Prison to Pride’ and Phase VI of ‘Nayi Disha – Redefining the Future’ today. In this phase, IndianOil will touch the lives of over 1650 individuals across 28 prisons and 14 correctional homes.

Inaugurating the ninth phase of unique social stewardship programmes, the Chairman shared that he is immensely proud that IndianOil is providing second chances to prisoners and giving purpose in the form of sports. “In the last 38 months, these programmes have reached 150 locations across 29 states and Union Territories. Over 7,300 lives have been impacted and these efforts resonate with IndianOil’s ethos of ‘Nation First,’ reflecting our commitment to go beyond business and support the most vulnerable,” he mentioned.

Highlighting the other welfare initiatives at Indian prisons, Mr. Sahney mentioned, “Beyond these commendable initiatives, we are also transforming lives through our Umeed – A Hope project. In collaboration with the State Prison Departments, we have established fuel stations operated by current and former inmates. Additionally, the opening of the first Tihar Jail Store (TJ’s) at an IndianOil fuel station in New Delhi last year marked a milestone in mainstreaming marginalised communities.

On the occasion, the participating State government officials and prison authorities thanked IndianOil for this unique intervention that will help the inmates and children in correctional homes build a better life and contribute fruitfully to society.

Parivartan – Prison to Pride, which was launched on August 15, 2021, coinciding with India’s 75th Year of Independence celebrations under the Azadi ka Amrut Mahotsav. The Corporation had also launched the first phase of this prestigious programme on January 26, 2023. With today’s launch, the initiative now empowers over 8950 inmates and children in correctional homes at 192 locations across 29 states and Union Territories, through ten sports. The initiative not only offers coaching facilities but also provides equipment and kits for the participants.

It is noteworthy that these flagship outreach programmes of IndianOil have gained global recognition for their social impact. In 2024, inmates from Bhopal correctional home won Gold and Eluru correctional home won Bronze at the 4th Intercontinental Online Chess organised by FIDE.

The initiative has also received the Sportstar Aces Chairperson Award 2023 for sports for social good and the prestigious Asia-Pacific Stevie Awards for Thought Leadership. Recently, IndianOil was acknowledged by the World Chess Federation (FIDE) at the Chess for Freedom Conference, with “Chess for Freedom Award’ under organisation category for promoting Chess in prison program.

These achievements are testament to the effectiveness of our Parivartan and Nayi Disha programmes in harnessing the potential of incarcerated individuals and channeling it towards productive avenues.

07 December 2024: In a powerful initiative to ensure quality education reaches every student, ALLEN, India’s premier name in foundational and supplemental learning, has partnered with cricket icon Mahendra Singh Dhoni. This collaboration highlights the pivotal role that expert guidance plays in achieving success, whether in academics or sports.

Known for his remarkable journey from Ranchi to the international cricket stage, Dhoni’s association with ALLEN reflects the institute’s belief that no dream is beyond reach when one has the right preparation.

A trusted name in education, ALLEN has guided over 500,000 students to realize their dreams of becoming doctors and engineers. Now, ALLEN is extending its mission to reach even the most remote parts of India, ensuring every student has access to its world-class resources. Through its vast network of campuses and ALLEN Online courses, the institute ensures no student is left behind in the pursuit of success.

ALLEN Online harnesses the power of technology and personalisation to bring the institute’s 36+ years of expertise directly to students’ homes. By teaming up with MS Dhoni, ALLEN reinforces its vision to inspire students to overcome geographical barriers and believe in their potential.

Commenting on the association with ALLEN, MS Dhoni said, “Dreams don’t need PIN codes when ALLEN Online is by your side. If a boy from Ranchi can conquer the world, I truly believe that success is possible with the right dedication, guidance, and mindset—no matter where you come from”

The campaign film, set at a chai tapri (tea stall), captures the essence of small-town aspirations. It features Dhoni surprising a group of students discussing their JEE and NEET plans. In his trademark style, Dhoni encourages them to pursue their dreams and introduces them to ALLEN Online—a platform that brings ALLEN’s expert faculty and resources to students across the country. This platform has already been instrumental in helping students secure seats in IITs and top government medical colleges.

Nitin Kukreja, CEO of ALLEN Career Institute, expressed his excitement about the partnership, saying, “MS Dhoni represents resilience, focus, and excellence—the very qualities ALLEN strives to instil in every student. His journey to captaining India to World Cup glory proves that when ambition is matched with the right guidance, anything is possible. Together with Dhoni, we are breaking down barriers of geography and access, ensuring that students from every corner of India can compete on a level playing field.”

Abha Maheshwari, CEO of ALLEN Online, added, “Technology has transformed education, making it a great equalizer by overcoming challenges related to location and access. With ALLEN Online, we bring the same trusted guidance and academic excellence from our classrooms directly to students’ screens. The results speak for themselves – ALLEN Online delivered outstanding results in 2024, with an AIR 69 in IIT. Additionally, 112 of our online students secured places at top IITs, and more than 100 online live course students will be joining government medical colleges.

This association reinforces ALLEN’s leadership in test preparation while amplifying its commitment to democratizing education. MS Dhoni’s involvement adds credibility and inspiration to ALLEN’s mission, empowering students and their families from diverse backgrounds to dream big.

7th December 2024: India SME Forum, India’s largest not-for-profit organization for Small and Medium Enterprises, proudly announced the launch of its initiative, Digishaastra for MSMEs: Securing the Future of Micro Enterprises in India on 5th December 2024. This groundbreaking program is designed to equip and empower one million micro and small enterprises with cutting-edge digital tools, enabling them to go online, become future-ready, and achieve sustained profitability and growth. Digishaastra is powered by WhatsApp and supported by the Ministry of MSME.

The event featured the presence of eminent dignitaries, including Sushri Shobha Karandlaje, Hon’ble Minister of State for the Ministry of Labour and Employment & Ministry of MSME, as the Chief Guest, who unveiled the Digishaastra initiative during her Keynote Address. The program commenced at 10:30 AM with a welcome address by Ms. Sushma Morthania, Director General, India SME Forum, followed by a lamp-lighting ceremony graced by industry stalwarts and policymakers. There was a Special Address by the Guest of Honour, Dr. Rajneesh, Additional Secretary and Development Commissioner, Ministry of MSME, and Mr. Shivnath Thukral, Vice President and Head of Public Policy, Meta India.

The Digishaastra initiative aims to digitally empower ONE Million MSMEs across India within 18 months, targeting completion by December 2025. It focuses on providing MSMEs with the tools, training, and resources necessary for seamless digital adoption and growth. By fostering digital transformation, the program seeks to bridge the technology gap, driving economic growth in the MSME sector and aligning with the Government of India’s vision for a digitally inclusive economy.

The training modules will focus on improving business processes, enhancing customer service, optimizing marketing strategies, after-sales support, and digital payment methods. Participants will gain hands-on experience with tools such as WhatsApp for Business, creating product catalogs, engaging customers through chatbots, and implementing AI-driven solutions.

The Ministry of MSME also introduced the TEAM (Trade Enablement and Marketing) scheme during the event. This scheme aims to support MSMEs in building digital storefronts and expanding their reach through e-commerce platforms.

A key highlight of the event was the panel discussion titled “Bridging the Digital Divide: Practical Pathways for MSMEs to Embrace Technology and Drive Growth.” The session was moderated by Mr. Vinod Kumar, President of India SME Forum, and included industry experts from WhatsApp India, Microsoft, GoDaddy, PocketATM, and others.

Dr Rajneesh AS & DC, Ministry of MSME said, “Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indian economy, contributing nearly 30% to our GDP and an impressive 40% to exports. The Ministry of MSME takes immense pride in supporting this sector, which plays a crucial role in the resilience and growth of the Indian economy.

Post-COVID, MSMEs have showcased remarkable strength, achieving over 7% growth. While the world’s top economies have struggled to maintain an average growth rate of 5% over the last decade, India has consistently outpaced them, exceeding this benchmark.

Through initiatives like the PM Vishwakarma Scheme, launched on 17th September last year, we have empowered 2.4 crore artisans and craftsmen, with 26 lakh successfully registered. Under the scheme, financial assistance of INR.1,800 crore has already been disbursed, transforming lives and livelihoods.

This resilience is not only a testament to the inherent strength of the MSME sector but also to the right interventions at the right time. Digishastra is a shining example of such an initiative, leveraging the power of the digital revolution to unlock new opportunities and redefine the dynamics of the ecosystem.

My best wishes to the India SME Forum and Meta-WhatsApp for hosting such a phenomenal event, driving innovation and empowerment for our MSMEs.”

Mr. Shivnath Thukral, representing Meta, shared insights on how Meta’s platforms, including WhatsApp, aim to drive digital transformation for MSMEs in India. He emphasized the role of Meta in empowering MSMEs by providing them with tools and technologies to establish an online presence, connect with customers, and scale their businesses efficiently. Meta’s support of Digishaastra aligns with its broader mission to create inclusive growth opportunities for small businesses worldwide.

“We are excited to partner with the India SME Forum on training 1 million MSME’s providing a platform for their voices, advocating entrepreneurial ecosystem enhancements and fostering growth within India. WhatsApp Business App is a free for use app, and has provided micro, small businesses and solopreneurs a democratized gateway to discover new markets, serve customers and build professional digital identities. This partnership empowers the thriving MSE community, enabling businesses to adapt to new-age consumer requirements and contribute to India’s socio-economic development, paving the way for social commerce in India . India is experiencing a digital revolution, and WhatsApp continues to play a pivotal role. Embracing technologies like WhatsApp fuels entrepreneurship”, he added.

Mr. Vinod Kumar, President of India SME Forum, commented, “Digishaastra for MSMEs is more than just a program; it’s a nationwide movement to digitally empower MSMEs. We have seen the key role WhatsApp has played in digitisation of MSMEs and we are very excited to work together with WhatsApp on taking the solutions and best practices to millions of MSMEs for transforming them into globally competitive and sustainable enterprises. We believe digitising MSMEs, India’s Largest Employer, will accelerate India’s journey toward economic growth and resilience.”

7th December 2024: The Association of Senior Living India (ASLI) organised the 5th edition of the ASLI Ageing Fest —a flagship event organised by ASLI, the umbrella body for India’s senior care industry— in Bengaluru on Friday. Several leading senior care industry experts highlighted the sector’s vast opportunities.

“India is on the brink of a demographic transformation, with 135 million seniors today and projections showing that by 2050, one in five Indians will be a senior citizen. Yet the sector has a mere 1.3% penetration, while mature markets are at 6%, presenting a remarkable $10–15 billion opportunity for the senior living sector. There’s a need to work with government bodies for a robust regulatory framework to help unleash the true potential of the senior living sector. The private sector also has a pivotal role in creating world-class senior living solutions that address the evolving needs and aspirations of this dynamic population,” said Mr. Rajat Mehta, Chairman, ASLI, MD & CEO, Antara Senior Care, in his opening remarks at the 5th Ageing Fest.

On the Fest, Mr. Mehta said, “The 5th ASLI Ageing Fest is a marquee event of the year, which acts as a transformative platform for senior care in India spotlighting the building blocks of innovation, retirement financing and technology. It unites industry leaders, experts, government bodies, investors, and businesses, fostering collaboration to shape the future of senior care in India. The fest provides a platform for meaningful dialogue between all stakeholders culminating with key actions that could facilitate policy-making and drive impactful initiatives to shape the future of senior care.”

Delivering the main address at the fest, Dr. VK Paul, Member, NITI Aayog, welcomed suggestions on improving senior care in India. “We have seniors who have contributed to building this nation, and they need special measures, a special touch and a comprehensive response to their care. Towards this, we welcome your suggestions on how to fashion a response, keeping their physical, digital and financial security in mind. The expectations of the government, from institutions like the ASLI, are higher than ever, and we welcome your ideas, which will help us draft policies in line with our goals and societal values,” Dr. Paul said.

He also touched upon the work of the NITI Aayog in framing a comprehensive recommendation on senior citizen welfare for the government’s consideration. “There is a need to put in more energy, resources, and participation. The moment has arrived,” Dr. Paul added.

Ahead of the fest, ASLI also released findings from a survey that explores India’s senior population’s priorities, behaviours, and aspirations, with McKinsey & Company as knowledge partners. The survey highlights that seniors are focused on ‘ageing well’ rather than merely living long. Mental and cognitive health ranks as their top concern alongside physical health and mobility, with financial security, safety, and combating loneliness also emerging as critical challenges.

Additionally, the survey sheds light on seniors’ growing tech savviness, with over half using smartphones for online shopping and content consumption on platforms like WhatsApp and Facebook. At the same time, trust in healthcare remains a pressing concern, with seniors citing the need for reliable doctors and concerns about overmedication. These findings come as India’s senior care sector undergoes a remarkable transformation, integrating housing, healthcare, and hospitality to address the complex needs of its ageing population. The survey was conducted with senior citizens staying at the ASLI member’s senior living communities across India.

Mr. Ankur Gupta, Co-Founder, ASLI and Joint Managing Director of Ashiana Housing, emphasised, “The ASLI survey is a wake-up call for all stakeholders to acknowledge the shifting priorities of India’s senior population. As the senior care industry continues to grow and mature, it’s essential that we prioritise the holistic well-being of seniors, encompassing their physical, emotional, and social needs”.

The survey’s findings underscore the need for a comprehensive ecosystem supporting seniors in their ageing journey. This includes creating age-friendly infrastructure, fostering social connections, and providing access to quality healthcare. As India prepares to capitalise on the opportunities presented by the Silver Economy, it’s crucial that we work together to create a society that values, respects, and supports its elderly population. By doing so, we can empower seniors to live fulfilling lives and create a better future for future generations, added Mr. Gupta.

Speaking at the inaugural in a fireside chat, Mr. Nitin Kamath, Founder and CEO, Zerodha, said, “The areas of focus in the future will be on medical care management and nutrition for senior citizens. While this generation of senior citizens might not adopt AI, caregivers can increase efficiency by adopting automated tools and AI.”

With seniors projected to comprise 20.8% of India’s population by 2050—amounting to 347 million individuals—and their spending expected to exceed USD 1 trillion by 2030, the sector is poised for significant growth. The 5th Aging Festival served as a platform for stakeholders to explore whether India is ready to capitalise on the opportunities presented by the Silver Economy.

The 5th ASLI Ageing Fest also featured four interesting panel discussions with leading experts, focussing on financial freedom for senior citizens, investing in senior care, building capacity for the sector and AgeTech.

6th December 2024: Coolberg, India’s leading non-alcoholic beer brand, is proud to celebrate 8 successful years of making social drinking fun and inclusive. Launched in 2016, Coolberg has grown into a top name in the non-alcoholic beverage market by offering delicious, alcohol-free options for people who enjoy socializing but prefer not to drink alcohol.

The brand has built a strong reputation for offering flavorful, refreshing alternatives that appeal to consumers looking for premium alternatives to traditional soft drinks and mocktails. With flavors like Malt, Cranberry, Strawberry, and Peach, each sip combines classic beer ingredients with a fruity flair, all while staying under 40 kcal per 100 ml for a guilt-free indulgence.

Salloni Ghodawat, Director and Chief Operating Officer, Ghodawat Consumer Limited, expressed her happiness, stating, “Coolberg’s 8-year journey is a true reflection of how consumer preferences are changing towards quality and taste. We are proud to be at the forefront of enhancing the social drinking scene in India, offering flavorful non-alcoholic drinks that resonate with today’s vibrant audience. We aim to reach INR 100 crore brand by FY 2025 – 2026.”

In 2022, Coolberg was acquired by Ghodawat Consumer Limited (GCL), a leading FMCG company in India, to take its vision to the next level. This acquisition helped Coolberg to grow even further, expanding its reach and making the products available in thousands of outlets across India. Coolberg is now sold in over 50,000 locations across 150 cities and exported to more than 15 countries, making it one of the most well-known non-alcoholic beverage brands in the country. Coolberg is available at popular Indian fast-food chains like KFC, Barbeque Nation, and Wow! Momo. Additionally, it is also available on quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart Quick, and Amazon.

Coolberg was awarded Brand of the Year by Business Outreach this year, as well as Product of the Year in the Beverage Category by Global Excellence. As Coolberg celebrates its eighth anniversary, the company is focusing on expansion and innovation. It intends to launch new tastes, expand into new regions, and continue leading the non-alcoholic beer category.

December 6, 2024: Greenworksbio, in collaboration with CSIR-Indian Institute of Chemical Technology (CSIR-IICT), launched its innovative eco-friendly products—compostable and biodegradable alternatives to single-use plastics (SUP)—at a grand event held at the Swami Vivekananda Auditorium, CSIR-IICT, Habsiguda, Hyderabad, on December 6, 2024. The launch was officiated by Dr. Jitendra Singh, Minister of State (Independent Charge) for Science and Technology, and graced by the Chief Guest, Shri Shridhar Babu, Minister for IT, E&C, Industries, and Commerce, Government of Telangana.

This groundbreaking initiative aims to combat plastic pollution with sustainable solutions and aligns with India’s vision to phase out single-use plastics while promoting a circular economy. Greenworksbio’s new product line includes compostable granules, eco-friendly tableware, sustainable hygiene solutions, and more, catering to diverse industry needs. Developed in partnership with CSIR-IICT, these products are made from renewable resources like starch and agricultural waste and meet stringent national composability standards.

Speaking at the event, Dr. Jitendra Singh, Minister of State (Independent Charge) for Science and Technology emphasized the importance of innovative science-driven solutions in addressing environmental challenges. “Greenworksbio’s collaboration with CSIR-IICT demonstrates how technology can drive sustainable development. This launch marks a significant milestone in our efforts to eradicate single-use plastics. Through this partnership, we are not only introducing innovative, eco-friendly alternatives to conventional plastics but also demonstrating the potential of science and technology to address some of the world’s most pressing environmental challenges.”

Chief Guest Shri Shridhar Babu, Minister for IT, E&C, Industries, and Commerce, Government of Telangana, highlighted the state’s commitment to fostering green innovations, stating, “Telangana is proud to host and support initiatives that contribute to a cleaner and healthier future. Greenworksbio’s products offer a vital step forward in our collective fight against plastic pollution.”

Rishika Reddy, Director of Greenworks Bio, added: “Our goal is simple: to leave the planet better than we found it. Our mission goes beyond innovation—it’s about responsibility. These products are a step forward in addressing the global plastic crisis, empowering people to make environmentally conscious decisions.By leveraging advanced technologies developed in collaboration with CSIR-IICT, we are making a tangible impact on reducing plastic pollution and driving positive change in industries worldwide. This launch is a testament to our commitment to creating a cleaner, greener world, offering businesses and consumers sustainable alternatives that leave a lasting, positive impact on the planet. Together, we can revolutionize production processes and propel your business into a sustainable, innovative future.”

She added, “At Greenworks Bio, we are your partner in seamlessly transitioning from fossil-derived plastics to next-generation bioplastics. We provide tailored, machine-compatible solutions—whether it’s end products, disposables, or granules—crafted with multifunctional polymers that meet the highest standards of innovation and sustainability. For traditional plastic converters, we simplify the shift to bioplastics with customized granules designed to work with your existing machines.”

Greenworks Bio is at the forefront of the sustainable product revolution, driving change with cutting-edge compostable solutions that are CPCB-certified and meet stringent national composability standards.

Twinkling lights, carol nights, and wintery delights. Christmas is almost here, bringing with it the perfect opportunity to share the magic of the season with your loved ones. For the first time this year, Marriott Bonvoy introduces a specially curated assortment of the finest Christmas treats from across the world – guaranteed to make your Christmas sweeter, warmer, and merrier than ever!

Savor a slice of festive history with classic bakes by Marriott Bonvoy, each crafted by expert chefs. Toast to tradition with the Classic Christmas Cake, a beloved British favorite filled with rich fruits, warm spices, and a touch of brandy  or non-alcoholic options . From delicate Horse-Shoe Crescents to Starry Delights and Decadent Dark Chocolate Cookies, leave Santa feeling full of these freshly baked cookies. For an exotic spin to your holiday spread, pick from the Stolle ,a traditional German treat combining marzipan with rich fruit bread and dusted with powdered sugar, or the Dundee Cake,a buttery, fruit-packed Scottish classic adorned with hand-arranged almonds — perfect for sharing or gifting this Christmas.

To bask in the warmth of festive togetherness, bring the whole family together and create your own Christmas magic with DIY kits. Craft a charming centerpiece with the Gingerbread House kit (INR 900) or bake your own Christmas Cake .

Let the sound of celebrations jingle all the way with Marriott Bonvoy!