Archives December 2024

T24 Debuts in Probuds Series with Dopamine Sound & 45hrs Playtime

T24 Introduced In Probuds Series With Dopamine-Induced Sound - 1

December 05, 2024: Probuds, the audio sub-brand of Lava International Ltd., India’s leading homegrown smartphone brand introduced Probuds T24, offering a “doped” audio experience at a price of ₹1,299. Designed for those struggling with the challenges of multi-device connectivity, the Probuds T24 is a game-changer for seamless multitasking. In the mid-level segment, it delivers superior quality and an enhanced everyday experience, whether you’re making calls, consuming content on the go, or enjoying podcasts, videos, and music. Probuds T24 is launched with a retail first strategy for an exclusive on-ground experience across retail outlets and e-store for convenience. Available in five color variants, the product will be introduced in phases starting December 05th, 2024.

Commenting on the launch, Mr. Satya Sati Business Head – Accessories, Lava International Ltd., said,“Our endeavor with the Accessories business has been to address industry gaps through consumer insight and push the boundaries of innovation to create quality products and offer an enhanced experience across product catalogue. The mid-segment in the audio industry is under catered, where we believe T24 will fill in the gap. We have grown steadfast this year and remain committed to expand our product line up with quality and value.”

Product Features:

Dopamine-Induced Audio Experience

Probuds T24 is powered by 10mm drivers, delivering a “doped” sound experience with high bass polyurethane diaphragm speaker that elevates music listening to new heights. Equipped with quad-mic ENC, it ensures crystal-clear conversations.

Advanced Bluetooth Chipset

The Probuds T24 is equipped with the advanced Jieli JL7006F8 Bluetooth chipset IC, ensuring robust performance and reliable connectivity. Bluetooth V5.4 provides seamless and stable pairing with your devices, while an ultra-low latency of just 35ms offers a rush-filled gaming experience

 Exceptional Play Time and Dual Device Pairing
The Probuds T24 offers up to 45 hours of playtime with its powerful 500mAh battery and fast charging capabilities. A quick 10-minute charge delivers an impressive 150 minutes of playtime, ensuring minimal downtime. For multitaskers, the dual device pairing feature provides seamless connectivity between your laptop and mobile, allowing you to stay connected and entertained without interruption.

 Price and Availability

Probuds T24, priced at ₹1,299, will be available in five color variants namely Herb Green, Venom Black, Dope Blue, Trippy Macaw, Snake White. It will hit key retail markets starting December 05th, 2024, with an online launch on Lava’s e-store.

Spec Sheet:

Specifications Details
Customer Price INR.1,299
Battery – mAh 500mAh
Play Time – Hrs Up to 45 hours
BT Version Bluetooth V5.4
Charge Time – Hrs 1 hour
Driver Size (mm) 10mm
Fast Charge Yes
Latency – ms 35ms
ENC Yes (Quad-mic ENC)
Dual Device Connectivity Yes

Axis Bank Unveils ‘ARISE Women’s Savings Account’ with Added Benefits

‘ARISE Women’s Savings Account’,

5th December 2024: Axis Bank, one of the largest private sector banks in India, unveils ‘ARISE Women’s Savings Account’, a comprehensive solution designed exclusive to cater to the financial needs of women, while providing them with essential healthcare benefits. The ARISE Women Savings Account was unveiled by Ms. Arundhati Bhattacharya, Chairperson and Chief Executive Officer, Salesforce India in the presence of Mr. Amitabh Chaudhry, MD&CEO, Axis Bank and Mr. Munish Sharda, Executive Director, Axis Bank.

This newly launched savings account will offer a bouquet of services tailored to meet the unique needs of women which includes – dedicated women financial experts, customized basket of stocks and suite of benefits designed to support their health, lifestyle and family

In addition to these features, the Bank will also offer host of benefits such as –
Family Banking Program: Extended benefits to three family members, with an option to link children’s accounts without initial funding requirements
Locker Benefits: Zero rental fees on small and medium lockers for the first year, followed by a 50% discount from the second year
ARISE Debit Card: Higher transaction limits with Rs. 5 Lakhs on POS and Rs. 1 Lakh at ATMs; includes quarterly airport lounge access and 1 EDGE REWARD Point on every Rs. 200 spent
Complimentary NEO Credit Card: Includes an instant 10% discount on BookMyShow (up to Rs. 100/month), up to 40% off on Zomato orders, and 1 EDGE REWARD Point on every Rs. 200 spent

According to the recent data from the National Statistical Office (NSO), women hold only 20.8% of India’s total bank deposits, despite constituting 36.4% of all bank account holders. In metropolitan areas, women’s deposits are only 16.5%, compared to 30% in rural areas. This study underscores the urgent need for banking solutions that address financial inequality and encourages greater participation from women. Through the launch of ARISE Women’s Savings Account, the Bank aims to bridge this gap by promoting active financial management and enhancing women’s engagement in banking through specialized services.

Speaking at the launch, Amitabh Chaudhry, MD&CEO, Axis Bank, said, “In the current financial landscape we know that there is no longer one-size-fits-all, and it’s time to address the specific challenges and opportunities that women face. ARISE has been designed to fill these gaps and help women rise to their power and potential. It’s not just a savings account—it’s a response to the real, everyday needs of women. We believe that empowering women financially creates a ripple effect – strengthening families, communities, and the nation as a whole. This initiative underscores our vision of creating an equitable banking ecosystem and society, where every woman has the resources and confidence to achieve her aspirations.”

Arundhati Bhattacharya, Chairperson and CEO, Salesforce India said, “I am glad to be part of the launch of the ARISE Women’s Savings Account. This remarkable initiative by Axis Bank will inspire and motivate more women to take command of their financial futures, thereby fostering progress and economic independence. By thoughtfully integrating essential healthcare benefits with tailored financial services, Axis Bank is truly paving the way for a more inclusive and equitable banking environment. This launch marks a significant milestone in our journey towards empowering women and creating a supportive ecosystem for their growth and success.’’

The account holders can avail exclusive benefits such as:
Financial Solutions
• Financial guidance by women experts
• Annual Maintenance Charge (AMC) waiver on the first year for Demat Account
• Options to invest in a customized basket of stocks, specifically designed for women
• Stocks recommendation with 50% discount on SmartEdge

Healthcare Benefits
• Discounts up to 70% on women-specific diagnostic tests, including Pap Smear, Mammogram, and Cancer Screening
• Unlimited consultations with top hospital experts, including general physicians, nutritionists, psychologists, and pediatricians
• Up to 10% discount on pharmacy prescriptions
• Access to wellness sessions, including unlimited on-call consultations with dermatologists

Lifestyle Offers & Discounts:
• Exclusive childcare benefits with FirstCry Club Membership
• Complimentary Swiggy One membership
• 10% discount on beauty and fashion products at Nykaa

Chalo Wins WEF Award for Digital Innovation

Official - 2024

Mumbai, 05 Dec 2024: India’s leading transport technology company, Chalo Mobility, has been awarded the World Economic Forum New Champions Award 2024 for “Excellence in Digital Innovation”. This global recognition celebrates Chalo’s role in transforming urban mobility with technology like live tracking and digital ticketing. This makes daily commutes easier and more efficient for millions along with making cities sustainable as more people switch to public transport.

The World Economic Forum’s New Champions is an exclusive global network of businesses creating sustainable, long-term impact. Sharing the principles of the World Economic Forum, Chalo has been an active participant in WEF initiatives over the past two years. This year marked a significant milestone for the company as it emerged as the only Indian tech startup to win the WEF New Champions Award from among the group of 90 companies from 45 countries.

Additionally, Chalo’s Co-founder and Director, Priya Singh, has been appointed to the Global Board of Advisors for the New Champions Community, where she will help shape the future of mobility on a global scale. This move is a testament to the trust placed in Chalo as an industry pioneer creating global impact.

Chalo’s innovative solutions power over 4 billion bus rides annually across 30,000 buses in 65 cities in India and abroad. With 60 million monthly app sessions, the Chalo App is India’s #1 app for bus travel. Furthermore, the company has 2.5 million travel cards issued on its tech platform to date, making it India’s leading bus travel card programme.

Notable successes include the BEST Chalo App in Mumbai, which boosted ridership by 55% in just one year. Chalo’s efforts align closely with the Indian government’s Digital India and NCMC initiatives, accelerating public transport digitisation across the country. Chalo remains committed to advancing sustainable and efficient public transport solutions, and delivering meaningful impact for commuters.

Shreyas Webmedia Solutions Recognized as “Publisher of the Month” for November 2024 by IIM Bodh Gaya…

Bhubaneswar/December 5th, 2024: Shreyas Webmedia Solutions is proud to announce its recognition as the “Publisher of the Month” for November 2024 by the Media and PR Committee of the Indian Institute of Management (IIM) Bodh Gaya.

 This prestigious award highlights Shreyas Webmedia Solutions’ outstanding contribution and innovative approach in delivering content that has resonated deeply with the IIM Bodh Gaya community. The title of “Publisher of the Month” is a token of appreciation for the company’s excellence in content creation, collaboration, and dedication to delivering high-quality, impactful media solutions.

 In response to this recognition, Mr. Neel Achary, CEO of Shreyas Webmedia Solutions, shared, “We are truly honored to be named ‘Publisher of the Month’ by IIM Bodh Gaya. Our partnership with the institute has been incredibly fulfilling, and we take great pride in contributing to its mission of delivering excellence in education and leadership. At Shreyas Webmedia, we are passionate about producing content that not only informs but also inspires, and this recognition motivates us to continue innovating and delivering impactful media solutions. We look forward to furthering our collaboration with IIM Bodh Gaya and many more institutions striving for greatness.”

 This recognition underscores the strength of the partnership between IIM Bodh Gaya and Shreyas Webmedia Solutions, whose collaborative efforts have played a key role in driving engagement and fostering a meaningful connection with IIM Bodh Gaya’s stakeholders.

PUBLISHER OF THE MONTH (1)

 About IIM Bodh Gaya:
The Indian Institute of Management (IIM) Bodh Gaya is one of India’s premier business schools, offering world-class education and nurturing leaders who excel in the fields of management, entrepreneurship, and innovation.

 About Shreyas Webmedia Solutions:
Shreyas Webmedia Solutions is a leading provider of content and digital media services, renowned for its innovative approach in crafting compelling, audience-centric stories. Their expertise spans a wide range of industries, helping brands and institutions enhance their visibility and communication strategies.

 In addition to offering wide-ranging media services, Shreyas Webmedia is dedicated to covering news and releases related to the education sector. The company maintains a dedicated portal, https://edu-news.net/, focused exclusively on delivering the latest updates, trends, and developments in education, making it a trusted resource for educational content.

Digital revolution in transformer substations

The energy sector is under a lot of pressure. German distribution grid operators need to get their infrastructure ready for the energy transition and fast.

dital revolution

By 2030, some 80 percent of electricity is to be generated from renewable sources. A pilot project at naturenergie netze GmbH is demonstrating how transformer substations can be modernised more quickly. In collaboration with software suppliers Eplan and entegra, this southern German distribution grid operator is now working for the first time on a digital twin that will greatly speed up the planning and further development of transformer substations.

New start at the transformer substation: “The digital twin forms the basis for our planning,” says Rainer Beck from naturenergie netze.

In the past, there was distribution. For decades, energy was simply distributed in one direction – from continuously operating coal and nuclear power stations to transformer substations, and from there (once the voltage had been stepped down several times) to end consumers. To use a road traffic analogy, this quiet “one-way street” has now become a busy city-centre road network. Nowadays, the energy mix changes hourly with the wind and weather, so there essentially isn’t a reliable base load any more. In addition, wind farm and solar system operators feed in energy decentrally at medium- and low-voltage levels, so power grids now work in two directions. Heat pumps and electric vehicle charging stations mean higher consumption, while the long-familiar load profiles that peak in the early evening are now a thing of the past. However, both the quality of the supply and the 50 Hz frequency must be guaranteed at all times.

Engineering with Eplan: When modernizing secondary technology – naturenergie netze relies on 3D software from Eplan.

Grid operators are facing a mammoth task – they need to make their grids fit for these complex requirements. For naturenergie netze, this involves new construction work as well as modernising a number of existing transformer substations. The plants need to be adapted to suit the increasing demand for electricity, but that isn’t the only challenge. A bigger challenge is that they need to be adapted to cope with a much higher level of flexibility in terms of energy sources and flows and the precise control of electricity.

A digital twin

naturenergie netze (see text box) was quick to address these challenges and is currently working on a pilot project as it modernises one of its systems. The grid operator is using a digital concept to plan and configure its conversion of the Rheinfelden transformer substation. The new approach applies even to the preliminary work. Rainer Beck, a grid development coordinator, explains: “Before we start planning, we create a digital twin of the transformer substation, i.e. a virtual representation with all the data for both the live components (the primary technology) and the control level (the secondary technology) and, of course, for the buildings and all the peripherals. We then plan the conversion on the basis of this digital twin.”

Rainer Beck, naturenergie netze: “After the preliminary planning stage, we see considerable time savings during the actual conversion of the transformer substations. What’s more, that applies to every project.”

Another reason why this is a challenging task is that the primary and secondary technology are planned using different CAD software tools. In this pilot project, this issue was resolved by a very special collaboration. As members of the VDE ETG “Digital twins for electrical energy systems” task force, two leading suppliers – entegra with its primtech software solution for the primary technology and Eplan for the secondary technology – had prepared for precisely what naturenergie netze needed for the first (preliminary) planning stage, namely combining primary and secondary technology in a single model.

Major efficiency gains

For this unique project, entegra and Eplan were looking for an innovative distribution grid operator with a suitable pilot project to get involved as the third party in this collaboration. Contact with naturenergie netze came at exactly the right time – especially since the project in question was a complex one. As Rainer Beck explains: “The aim of the project is to renew all the secondary technology in an existing, highly complex transformer substation – and during ongoing operations.” It’s easy to understand why involvement in this project was appealing. “It would normally take two to three years to plan and implement the modernisation, but the new planning methodology will really speed things up.” Everybody involved in the project agrees. Matthias Schuy, Business Development Manager at entegra, explains: “What we’re doing here – integrating a transformer substation’s primary and secondary technology into one digital twin – has never been done before, but promises major benefits.” We asked him if he could give us a bit more detail. Rainer Beck: “Of course. Ultimately, we need to prove that the one-off investment will pay off quickly. After the first project phase – the preliminary planning – we see considerable time savings during the actual conversion of the transformer substations. What’s more, that applies to every project.”

Matthias Schuy, entegra: “Digitally combining primary and secondary technology is unique – and it promises major benefits.”

One model for all users

During the first stage of the project, the transformer substation was scanned, photos were taken of the rating plates, and the primary technology data generated was compared with the data from the asset management system. The result was a valid, functional primtech 3D model of the transformer substation. During a fully automated process, the datasets created in primtech were then exported to Eplan via an interface and used as the basis for planning the secondary technology in Eplan. Finally, the data from the secondary technology was integrated into the digital twin. This work is almost complete. By documenting the scenario as it currently stands, the basis has been provided for replacing the transformer substation’s secondary technology efficiently. “This is a really important step. All the data is verified. We basically follow the ‘single source of truth’ principle. The data in the original systems is left untouched and linked to the digital twin. This prevents redundancies that could prove problematic in the future,” explains Jan Oliver Kammesheidt, Global Vertical Market Manager Energy at Eplan.

Jan Oliver Kammesheidt, Eplan: “The industry needs to standardise. We are delighted to have found an innovative partner in naturenergie netze.”

In terms of the architecture of the combined data model, the parties involved – very much in keeping with the twin approach – have created a special infrastructure. “There’s no leading system – instead, there are merely different perspectives of one and the same model. The digital twin opens a window to the systems – for example, from primtech to Eplan or SAP. The digital twin therefore fulfils one of its main functions – namely offering centralised access to all relevant information for the transformer substation,” Schuy explains.

Standardising secondary technology

This collaboration by the three parties – entegra, Eplan and the distribution grid operator – was made possible, or at least made easier, by a decision taken two years ago. That was when naturenergie netze started using the Eplan Electric P8 and Eplan Pro Panel software solutions to plan its secondary technology, i.e. its control technology. Simon Rümmele, who is a grid development project leader, was responsible for this and is still in charge today. “With Eplan, we can drive forward the standardisation and more efficient engineering of the secondary technology – as well as end-to-end planning that we can also use during the operation phase for preventive maintenance and overhauls,” he says.”

Simon Rümmele, naturenergie netze: “With Eplan, we can drive forward the standardisation and more efficient engineering of the secondary technology.”

Lessons from mechanical engineering

The project is demonstrating that users in the electricity industry are benefiting from experience and solutions from mechanical engineering. In that sector – one in which Eplan has been active for decades – standardisation and “industrialisation” of panel building and switchgear manufacturing equipment is firmly established. As regards this step for transformer substations, there’s still a lot of catching up to do – but it has to happen. “Up until now, transformer substations have been planned on a case-by-case basis and built as one-offs. However, this makes it very difficult to judge the need for modernisation and new-builds that is arising as a result of the energy transition. The sector needs to standardise much more than it has in the past. We are providing support and are delighted to have found an innovative partner in naturenergie netze. With the joint digital twin for primary and secondary technology, we are speeding up the process considerably and making it more reliable, too,” Kammesheidt explains.

Strong partners for the conversion

As Rümmele explains, this is precisely what naturenergie netze is setting out to achieve. “We want and need to digitalise more, because we believe this will open up opportunities and make things easier in the future. That’s why we’re trying out the latest technologies and planning further pilot projects at our transformer substation in Rheinfelden. What’s more, with Rittal, the sister company of Eplan, we also have a strong partner on board for converting the ‘hardware’, in other words, all the enclosure technology,” he says.

entegra and Eplan are working closely together to develop a “project blueprint”. This helps to ensure that grids can be expanded in a future-proof way – with high efficiency.

naturenergie netze has also been planning standardisation for some time now – and the joint digital twin created by entegra and Eplan will provide the basis for this, too. Rainer Beck: “We can envisage using two standard concepts and buildings in the 110 kV range and creating variants on the basis of these. We’re also working on this with the main primary suppliers. This will also cut down the amount of time and planning required. And this is vital, because we’re going to be forced to adapt the majority of our transformer substations to comply with the new requirements. The digital twin and the preliminary work being carried out by entegra and Eplan will help us with this. Through partnership and collaboration, we are coming up with a genuine innovation that will help us develop our grids and make them fit for the future efficiently.”

However, it is not only naturenergie netze who will benefit from the project. Kammesheidt: “In contrast to the mechanical engineering sector, grid operators openly share information, because they’re not competing with each other. There’s already a lot of interest. I’m convinced that many grid operators will be able to take what we’re doing here and in the VDE task force and use it to plan and implement their own conversion and new-build projects fast.

Can Frequent UTIs Be a Sign of Bladder Cancer?

– Dr. Ankit Shah, Consultant – Surgical Oncology, HCG Cancer Centre, Vadodara

Health issues often present themselves in ways that are easy to dismiss, yet they sometimes hold clues to more significant concerns. Repeated urinary tract infections (UTIs) are one such case—often brushed off as common and treatable. However, for some individuals, recurrent UTIs may point to deeper health issues, including potential signs of bladder cancer. Understanding the connection between frequent UTIs and bladder health can help individuals take proactive steps for timely intervention and better health outcomes.

The Link Between Frequent UTIs and Bladder Health
Recurrent UTIs can be uncomfortable and inconvenient, but they may also indicate changes within the bladder. While the majority of UTIs are not related to cancer, repeated infections can sometimes serve as a red flag. Persistent UTIs may reflect inflammation or abnormal cell growth in the bladder, which are issues that deserve attention.

Symptoms to Watch For
Symptoms associated with UTIs are often easy to recognize. Here are a few that may be cause for further investigation if they keep recurring:
• A strong, persistent urge to urinate
• Burning sensation during urination
• Cloudy or strong-smelling urine
• Pelvic or lower abdominal pain

If these symptoms persist despite antibiotic treatment, it’s wise to seek a medical evaluation. Consistent symptoms after treatment could indicate something beyond typical UTI issues, and a healthcare professional can provide necessary guidance.

Risk Factors to Consider
Certain risk factors increase the likelihood of developing UTIs and other urinary conditions, including bladder cancer. While UTIs affect more women than men, bladder cancer risk is notably higher among men. Some other key risk factors to keep in mind include:
• Smoking: Smokers are three times more likely to develop bladder cancer.
• Occupational Exposure: Jobs involving exposure to chemicals in pesticides, dyes, rubber, metal, and some hairdressing products increase risk.
• Family History: A family history of bladder cancer may heighten individual risk.
• Age and Gender: Bladder cancer is more common in older adults and is diagnosed four times more frequently in men.
Understanding your personal risk profile can be helpful in monitoring symptoms and discussing any concerns with your healthcare provider.

Types of Bladder Cancer
The two main types of bladder cancer vary in their impact and prognosis:
• Transitional Cell Carcinoma: The most common type in the U.S., this cancer type is generally low-grade and not life-threatening, though it can be persistent.
• Squamous Cell Carcinoma: While less common, this high-grade cancer is aggressive and challenging to treat.
Early detection is crucial. Many bladder cancers are diagnosed in early, more manageable stages, making timely intervention essential.

Treatment and Prevention
Treatment for bladder cancer varies depending on the stage and type. Options include –
1. Surgery: Removes tumors directly from the bladder, ideal for early-stage cancers.
2. Chemotherapy: Uses drugs to kill cancer cells, often combined with surgery for better outcomes.
3. Immunotherapy: Boosts the body’s immune system to recognize and fight cancer cells.
4. Radiation Therapy: Targets and destroys cancer cells using high-energy radiation, often for inoperable cases.
5. Intravesical Therapy: Delivers treatment directly into the bladder to reduce side effects on the rest of the body.

For prevention, maintaining bladder health is essential. Good personal hygiene practices, including wiping from front to back and urinating after intercourse, can help prevent UTIs. Staying hydrated, avoiding smoking, and managing exposure to harmful chemicals are also important ways to support bladder health.

Conclusion
Frequent UTIs shouldn’t be taken lightly. While many UTIs are straightforward to treat, persistent infections can sometimes indicate a deeper issue. By staying aware of your symptoms, understanding risk factors, and seeking medical attention when needed, you can take proactive steps to safeguard your bladder health. Prioritizing regular check-ups and open communication with healthcare providers can be key in catching any serious issues early, allowing for more effective management and better overall health.

Hummel Adopts Unicommerce to Streamline E-Commerce

Unicommerce-logo

5th December ­2024, Mumbai: Denmark headquartered sportswear brand Hummel has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, to streamline its e-commerce operations and enhance its end customers’ post purchase experience across India.

Hummel India has deployed Unicommerce’s multi-channel order management and warehouse management systems to automate its order processing from across its brand website as well as multiple marketplaces. Unicommerce’s technology will allow the brand to process orders placed across different channels through a unified dashboard, which can lead to error-free and faster deliveries of its sports and athleisure wear products.

Additionally, the brand has opted for Unicommerce’s UniShip technology, which is a post-shipment journey solution to help end consumers track and return orders, providing a marketplace-like experience for orders placed on its brand website.

The sports and athleisure wear segment has been witnessing continuous growth in e-commerce order volumes with both new-age digital first brands and traditionally offline brands leveraging technology to manage and fulfil the rising demand. As per Unicommerce’s recent analysis of the Black Friday sale 2024, the sportswear and fitness products category has observed over 65% order volume growth as compared to the same period of the sale last year.

With Hummel India planning to expand its footprint across the country with its exclusive brand stores, the brand’s present focus is on growing its ‘team sports’ and ‘institutional business’ segments. It has currently integrated its brand website, and 3 warehouses with Unicommerce’s platform.

Talking about the recent partnership, Soumava Naskar, Managing Director at Hummel India said, “While our exclusive range of sportswear targets the younger generation which is more tech savvy and digitally driven, our partnership with Unicommerce will help us enhance our operational efficiency making our products widely available to aur audience.”

“The Indian e-commerce market is changing with newer categories making a strong impact, one of which is the sportswear segment”, said Kapil Makhija, MD & CEO of Unicommerce. “We are excited to be a part of Hummel’s growth journey as we offer our technology expertise to power their e-commerce operations.”

With a 930 Mn+ annual transaction run rate, 3550+ clients, 8800+ client warehouses and 3150+ client stores, Unicommerce works with India’s marquee brands, leading marketplaces, and logistics service providers to technologically enable end-to-end management of their e-commerce operations. Beyond India, Unicommerce also serves clients in the Middle East & Southeast Asia.

ZELIO Ebikes Sets Target of 400 Dealerships by 2025

Dealership_Release

5 December 2024: ZELIO Ebikes, a leading player in India’s electric two-wheeler market, has announced ambitious plans to expand its dealership network to 400 by March 2025. Currently, the company boasts 273 dealerships across 23 states and key cities, including West Bengal, Uttar Pradesh, Haryana, Gujarat, Punjab, Rajasthan, Madhya Pradesh, Delhi, Maharashtra, Odisha, Jharkhand, Uttarakhand, Telangana, Andhra Pradesh, Tamil Nadu, Chhattisgarh, Bihar, Jammu & Kashmir, Assam, Kerala, Kanyakumari, Tripura, and Bangalore.
Building on its rapid growth, ZELIO aims to penetrate new regions by expanding its presence in Bihar, Jharkhand, Karnataka, Kerala, Maharashtra, Himachal Pradesh, Manipur, Mizoram, and Arunachal Pradesh by March 2025. This planned expansion represents a key step in ZELIO’s mission to become a household name in the electric vehicle (EV) sector, which continues to gain traction as the country places an increasing focus on sustainability and clean mobility.

Mr. Kunal Arya, Co-Founder and Managing Director of ZELIO Ebikes, shared his excitement about the company’s rapid expansion, stating, “This has been an exceptional year for us in terms of dealership acquisition. We have surpassed our initial targets and witnessed a remarkable rise in demand for our products across multiple regions. With the EV market booming and consumer preferences shifting towards sustainable solutions, we are confident in achieving our goal of 400 dealerships by March 2025. Our focus is not just on growing our footprint, but on ensuring that each dealership is equipped with the resources and support needed to succeed in this dynamic market. We look forward to building even stronger relationships with our partners and continuing to deliver exceptional products and services to our customers.”

To support its growth plans, ZELIO Ebikes is implementing a comprehensive strategy to attract new dealers and ensure their success. This strategy includes offering in-depth training programs that cover product knowledge, sales techniques, and customer service excellence, allowing dealers to engage confidently with their clientele. ZELIO iis also providing strong marketing support, including co-branding opportunities, local promotions, and access to advanced digital tools that enhance dealership visibility and consumer engagement.

In addition, ZELIO has introduced attractive financial incentives for its dealers, including bonuses, tiered rewards, and sales contests to drive performance. Dealers will also benefit from exclusive access to new product launches, giving them a competitive advantage in the market. To streamline operations, ZELIO offers comprehensive operational assistance, including inventory management and supply chain optimization, ensuring that dealers can meet customer demand efficiently. The company’s robust technology infrastructure further supports dealers, with tools such as dealer portals, CRM systems, and data-driven insights that enhance decision-making and customer relationship management

ZELIO’S expansion strategy is also rooted in community engagement, as the company plans to leverage local events and brand ambassadors to build stronger connections with consumers in the new regions. Additionally, after-sales support is a key component of the company’s approach, with extended warranties and dedicated service centers aimed at boosting customer loyalty and satisfaction.

Since its inception in 2021, ZELIO Ebikes has rapidly established itself as a market leader in the electric two-wheeler industry, with over 200,000 satisfied customers across the nation. ZELIO’S commitment to innovation, combined with its deep understanding of the Indian market, has enabled it to design products that cater to both urban and rural consumers, offering a blend of style, performance, and eco-friendliness.

Hafele Launches Terra Surfaces for Modern Interiors

Terra Fossil

Every story reflects a personal style, unique thought and creative imagination. Whether they are narrated through a novel, visualized through a movie or simply executed through a piece of design, stories need the right expression that can truly bring out their unique facets. In the world of design, stories are expressed through colours, textures, style and functionality. It is these aspects that make every design unique and individualistic. But, quite often, a designer finds it challenging to find such colours, textures and styles that can express the strong story behind a design. Breaking all these limitations is Terra – the latest addition to Hafele’s Range of Engineered Stone Surfaces under the Hafele Surfaces brand. This new in-house premium range of surfaces brings with it the tradition, knowledge and expertise that Hafele has in the space of Kitchens and Kitchen products. The Terra Range is Quartz dominated and is composed together with colour pigments and binding agents to form a solution that is immensely strong, versatile and creatively workable for a wide array of home applications. While kitchen countertops take a prominent spot in this list of applications, Terra also creates possibilities in Wall-cladding, Kitchen backsplashes and Bathroom countertops across the home. This surface can also find an ideal space in Office reception counters, Restaurant bar counters or even backsplashes and wall-claddings in Hotel lobbies and rooms. Owing to its composition and colour consistency, Terra offers uniform and seamless design possibilities. It comes with 14 elegant yet contemporary colours that add to the versatility of this range. Each colour has a soul and unique characteristic, of its own.
Cemento
A cotton-white soft base with a detailed grey texture can best define Terra’s Cemento. The beauty about this shade is that it changes its hue with the changing throw of natural light as the day goes by – a vibrant white in the morning sun and a calming grey as the night settles in.

Carbonite
The dark matt finish of Terra’s Carbonite lends an elegant Industrial look to any interior space. When you want rugged interiors that blend the light shades with the dark impeccably, Terra’s Carbonite can be your perfect choice.

Nebula White
Acing the interplay of dark and white in a sophisticated and elegant design is Terra’s Nebula White. A pure white base that reflects soft shadows of greyish veins, this shade is probably the most unique among the many reflections of Terra.

Olympia Gold
Terra’s Olympia Gold exudes sheer extravagance and luxury. The pure white base with brown and golden veins brings elegance to any interior design. Its rich finish elevates the exuberance of the interior space and lends a classy zing to it.

Crema Dolce
The brown shade of this surface with the soft white veins delivers a modern look to your interior spaces. The calming theme of Crema Dolce creates a serene environment in any space.

Bianco Misterio
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Tata Tea Chakra Gold Partners with Pushpa 2 for Ghanam Life

 Tata Tea Chakra Gold as it collaborates with the much-awaited Pushpa 2: The Rule

5th Dec’24Tata Tea Chakra Gold, a beloved household tea brand across South India, has partnered with the highly anticipated blockbuster Pushpa 2: The Rule as its exclusive beverage partner. This collaboration brings to life the shared ethos of strength, intensity, and rich cinematic culture of South India with the Tata Tea Chakra Gold brand under the campaign theme, ‘Ghanam Cinema tho Ghanam Chai’ (Grand tea with grand cinema)
As part of the campaign, the brand has launched special-edition packs inspired by Pushpa 2. These special packs interactive elements such as QR codes that unlock contests and giveaways tied to Pushpa 2 themes. These will allow fans to engage further, deepening their connection to the movie and Tata Tea Chakra Gold. The brand along with Mythri Movie Makers takes fan engagement to the next level with Fanizm, a platform where cinema lovers can connect, compete, and win exciting rewards.

“This partnership underscores Tata Tea Chakra Gold’s deep-rooted bond with South Indian culture. As a brand synonymous with strength and authenticity, we are thrilled to be part of Pushpa 2, a film that epitomizes these qualities. Together, we are creating an experience that’s bold, immersive, and truly unforgettable. Through this integration, we aim to bring the brand closer to millions of South Indian homes and celebrate their enduring love for cinema and tea, said Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products.

Taking fan engagement to the next level, the brand also launches PoseWithPushpa, an exciting digital activation that lets fans create personalized, movie-style posters. Through an interactive web app powered by advanced image background removal technology, step into the world of Pushpa 2 like never before creating unique experiences that will resonate with deeply with movie enthusiasts and fans.

“Pushpa’s journey is a tale of resilience, strength, and ambition—qualities that perfectly align with Chakra Gold’s legacy. This association is a celebration of grit and determination, brought to life through this incredible partnership. We’re proud to see the essence of Pushpa: The Rule resonate beyond the screen, inspiring audiences in unique and meaningful ways.”, CEO, Mythri Movie Makers

Commenting on this association, Mac Machaiah, Chief Client Officer & Office Head – South, Wavemaker India said, “This groundbreaking collaboration between Tata Tea Chakra Gold and Pushpa 2: The Rule ignites a powerful synergy, fusing the electrifying energy of Telugu cinema with the region’s deep-rooted passion for tea. We are proud to have orchestrated this partnership, get ready to witness the Ghanam life!”