Archives 2024

India, 8th January 2024: Blaupunkt, a renowned German audio brand, has unveiled its latest marvel, the SBA01 Krisp Dolby Soundbar, marking a significant advancement in audio technology. The SBA01 Krisp stands as a testament to their joint pursuit of audio excellence, incorporating the latest Dolby Audio technology to redefine the audio experience for users.

The SBA01 Krisp’s detailed design and cutting-edge features demonstrate the synergy between Blaupunkt and Dolby. Engineered to fulfill Dolby’s demanding criteria, the soundbar delivers a whole audio bundle, assuring that no other audio system will match its amazing sound quality. The SBA01 Krisp is a symphony of excellent audio reproduction, offering a captivating and immersive audio experience that distinguishes it from its competitors.

The SBA01 is true to Blaupunkt’s European design principles, with an understated elegance that complements any living area. Its appearance is defined by premium materials and exquisite craftsmanship, including a robust metal grill that not only provides a touch of style but also plays an important role in increasing sound quality. The power delivery is not just robust but also accurate, retaining clarity and depth of sound even at low volumes. As the volume is steadily increased, the SBA01 Krisp maintains an exceptional balance, letting every wavelength shine through in immaculate form.

The SBA01 Krisp doesn’t just rely on one or two speaker drivers; it boasts four 2.25-inch premium speaker drivers working in unison. Each of these speakers is powered by a meticulously tuned amplifier, guaranteeing clean and accurate audio reproduction that captures every nuance of your content. The SBA01 Krisp connects easily and accommodates all of your audio demands. It supports HDMI ARC, Bluetooth, Optical, USB, and Aux In, allowing it to work with a wide range of devices. Once connected, the included remote transforms into your command center, allowing you to easily switch between sources with a single touch.

The Blaupunkt SBA01 Krisp Dolby Soundbar is more than simply a gadget; it represents a technological breakthrough in audio. With its powerful Dolby Audio engine, superior design, numerous sound modes, and comprehensive connectivity choices, this soundbar exemplifies Blaupunkt and Dolby’s ongoing commitment to redefining the audio landscape. With the SBA01 Krisp, every sound is a symphony and every moment is an immersive sensory joy.

8th January 2024: Kolkata, The 25th CABLE TV SHOW 2024 Kolkata – one of the largest trade shows on digital cable television, broadband, and OTT in India and the Saarc region – will celebrate its silver jubilee year Mega Exhibition from 9th to 11 January 2024 at the Biswa Bangla Mela Prangan (Milan Mela), Kolkata. The Indian broadcast and cable TV market has been valued at USD 13.61 billion in 2023 and is projected to register a 7.85 per cent annual growth rate till 2029.

“This year the Cable TV Show 2024 would be the biggest such show in its history in Kolkata having successfully completed 25 years since 1997 when it started at the Ice Skating ring in Kolkata with a few stalls and participants. The three-day B2B mega show, expected to draw over 50,000 people from across the country and Bangladesh, would have 92 stalls, 85 pavilions and eighty plus participants at the sprawling Milon Mela Prangan in Kolkata,” said Mr Pawan Jajodia, Chairman Exhibition, CTMA.

The three-day B2B mega event, open free to the public, is organized by Kolkata-based Cable TV Equipments Traders & Manufacturers Association (CTMA) and draws all the big multi-system operators (MSOs) and brands associated with the cable television sector in the country. The latest technologies, products, solutions and services would be showcased during the three days.

“CTMA has been the voice of the cable television sector in the eastern region for the past 30 years. With the Government working towards finalizing the draft Broadcasting Services (Regulation) Bill, 2023, to replace the three-decade-old Cable Television Networks (Regulation) Act of 1995, CTMA would continue to articulate the voice and demands of the cable television network in India,” said Mr K K Binani, Secretary, CTMA.

More than 10,000 cable operators, MSOs and representatives, traders, manufacturers, channel partners, distributors, broadcasters and Multi-System Operators (MSOs) from across India and overseas are expected to visit the CABLE TV SHOW 2024.

“The Cable TV Show, over the years, has kept pace in showcasing the latest technological developments and changes in the cable television sector to the cable operators in the eastern region and has become the largest show of its kind in the Saarc region,” said Mr Rajesh Doshi, President, CTMA.

“Despite challenges from competing technologies, the CATV sector continues its growth to cover new rural areas providing internet services besides entertainment and educational content. CATV networks have overcome infrastructural challenges to expand into untapped rural areas and continue to expand its footprint as a crucial service provider in India,” said Mr Rajendra Prasad Agarwal, Vice President, CTMA.

Currently, there are more than 1500 MSOs in India. The cable television (CATV) sector in West Bengal is estimated to cover nearly 10 million cable homes providing television software and internet services across urban and rural areas.

The 25th CATV SHOW 2024 has Alliance Broadband and Meghbala Broadband as the gold sponsors; MRMPL, SG Beldon, SyRotech and WishNet as the silver sponsors; CtrlS, Digisol, Extreme, Seanet and Star as the bronze sponsors. The Show is supported by SITI Networks and GTPLKCBPL.

—-

As a business leader eagerly anticipating the Indian Finance Budget 2024, my expectations extend to key reforms that encompass the agricultural sector. I anticipate measures aimed at revitalizing the agrarian economy, with a focus on sustainable practices, technological innovation, and improved infrastructure for rural areas. The inclusion of comprehensive policies for the agricultural sector will not only uplift farmers but also contribute significantly to overall economic growth.

I hope to see initiatives that address the challenges faced by farmers, including access to credit, modern farming techniques, and market linkages. Implementing sustainable agricultural practices aligns with global trends and positions India as a responsible player in the global market.

Moreover, investments in rural healthcare and education are pivotal for creating a robust and skilled agricultural workforce. Streamlining regulatory processes in the agricultural domain, coupled with initiatives to enhance the ease of doing agribusiness, will foster entrepreneurship and job creation in rural areas. A well-rounded budget, encompassing agriculture, will lay the foundation for a resilient, inclusive, and vibrant business ecosystem in India.

2023 was another busy year for the Duolingo English Test, as it continued to harness the latest tech to deliver the most modern, convenient testing experience to people around the world!

Supported test takers worldwide
Year after year, the Duolingo English Test is witnessing more people taking it in more places, suggesting continued demand for convenient, reliable, and secure English testing that people can actually afford. Last year test takers certified their English in over 225 countries and regions around the world. 2023 was the first year of full reopening in China, where the DET served test takers in over 950 cities and counties!

But for the second year in a row, India saw the highest volume of test takers, most of whom plan to pursue graduate degrees, with business, computer science and math, and engineering among the most popular subjects. In 2023, students in India applied to programs in over 83 countries, up 9% from last year.

Demand is high for international study, and test takers have plenty of options—the DET is now accepted by more than 4,900 academic programs, including the top 25 highest-enrolling universities for international students in the US!

Anika, a DET test taker

The DET led innovation in testing
The Duolingo English Test has been using AI from the start to make it do everything a traditional in-person, paper-based test can do, but in half the time, and less than half the cost. In 2023, it upped its game, gaining exclusive early access to GPT-4, and introducing their latest, interactive test item, which simulates a real-time conversation with one of the Duolingo characters!

The DET’s newest interactive test item puts you in conversation with the Duolingo characters

The DET wants tests to be better for everyone, and eager to see the testing industry as a whole strive to further improve access and experience while maintaining a high standard. Last year the team of assessment scientists and engineers published groundbreaking work on everything from score concordance to ensuring fairness of human and AI-generated test items to evaluating complex sources of measurement bias, to name a few!

The DET used AI for good
At Duolingo, making sure the products are delightful is a priority, But it’s about more than a delightful experience — by using AI to optimize the test for access, the DET is disrupting a decades old testing system that is inaccessible for millions of people.

As it leads the way in AI-driven test development, the DET is also helping to develop industry best practices for working in this rapidly-developing area. In 2023, it used AI in countless ways to improve the test taker experience, including making the free practice test available on mobile, and fine tuning its scoring algorithm to more accurately predict scores. At the same time, the DET published the first Responsible AI standards for Assessment, with the hope that it will serve as best practices for ensuring accountability, transparency, fairness, privacy, and security in testing.

The DET’s free practice test, now available on mobile!

The DET stayed true to its mission
In line with the commitment to improving access to quality education for all, the DET proudly endorsed the UNHCR’s 15by30 pledge at their Global Refugee Forum in December. This ambitious goal seeks to increase refugee enrollment in higher education to 15% by 2030—currently it stands at only 7%. This commitment comes at a time when only 7% of refugees worldwide are able to access higher education.

To help realize this goal, the DET partnered with the UNHCR to launch the Duolingo University Access Program, which aims to create improved pathways to higher education for refugee students by offering one-on-one guidance and assistance with the university and financial aid application processes, as well as immigration and visa processes. It recently selected a second cohort of refugee students for this program, who have already begun the process of exploring their best-fit university pathways for Fall 2024 enrollment!

Jessy, a DET test taker and Duolingo University Access Scholar

The DET also partnered with Talent Beyond Boundaries (TBB), a non-profit organization that helps refugees find jobs and immigrate to other countries. It aims to help place 15,000 doctors, engineers, and other skilled refugees over the next five years, and the DET has committed to providing free Duolingo English Tests for every one of them.

Onward and upward!
As the year concluded, the DET reflected on their journey, recognizing that there are ample opportunities ahead to continue improving access, enhancing the testing experience, and making a positive impact on education worldwide. Together, the DET anticipates shaping a future where quality education knows no boundaries, and every individual has the chance to achieve their dreams!

8th January 2024, Bengaluru: Suzlon Group, India’s largest renewable energy solutions provider, today announced a new order win for the development of a 225 MW wind power project for Everrenew Energy Private Limited. Suzlon will install 75 wind turbine generators (WTGs) with a Hybrid Lattice Tubular (HLT) tower and a rated capacity of 3 MW each at the client’s sites at Vengaimandalam, Trichy district and Ottapidaram, Tuticorin district in Tamil Nadu.

This order is for the company’s larger rated 3 MW, S144-140m turbines from the 3 – 3.15 MW product series. As part of the agreement, Suzlon will supply the wind turbines (equipment supply) and supervise the project, including commissioning. Suzlon will also undertake comprehensive operations and maintenance services post-commissioning.

Girish Tanti, Vice Chairman, Suzlon Group said, “As India’s renewable energy ambition sets benchmarks across the world, we are honoured to partner with companies across the value chain to further their renewable energy goals. India has one of the most conducive policy environments and a thriving ecosystem from R&D and manufacturing to operations and maintenance services. Combined with one of the lowest costs of energy in the world, these factors make Indian renewables stand out in the global market. This project with Everrenew Energy serves the promising C&I segment of the Indian market, which will be important in driving our national targets over time.”

JP Chalasani, Chief Executive Officer, Suzlon Group, said, “Each repeat order is a matter of pride for us. Everrenew has been a cherished customer, and we are grateful that they have reaffirmed their faith in our comprehensive and proven product portfolio, customised for the Indian wind regime. The Power generated from this project will be used for captive needs as well as target the Commercial & Industrial (C&I) consumer segment, creating deeper penetration of renewable energy in India. Every Suzlon turbine is manufactured in the country through a thriving domestic value chain ecosystem which is a testament to our contribution to the vision of an Aatmanirbhar Bharat.”

R. Venkatesh, Chief Executive Officer, Everrenew Energy Private Limited, said, “At Everrenew, we strongly believe in the transformative power of renewable energy. Our unwavering commitment lies in delivering sustainable solutions tailored to our customers’ unique needs. Customer satisfaction is paramount to us, and our ability to execute projects swiftly is a testament to one of our key strengths. Partnering with Suzlon brings us great collaboration, and our repeat orders underscore our trust in their reliable technology and great track record in India. Also, Suzlon’s dedication to the ‘Aatmanirbhar Bharat’ initiative is evident in their range of ‘Made-in-India’ products, aligning seamlessly with our guiding principles. Everrenew is dedicated to driving the adoption of renewable energy in the C&I segment and facilitating impactful energy transition journeys. Anticipate ground breaking renewable projects as we forge ahead into the future.”

Suzlon turbines feature the time tested Doubly Fed Induction Generator (DFIG) technology that efficiently integrates wind turbines into the utility network to meet the grid requirements. Suzlon’s R&D efforts are continuously geared towards increasing turbine performance, harnessing more energy from low wind sites, and lowering the cost of energy.

__________________________________________________________________________________________

8th January 2024, Kolkata/Ahmedabad: Prabha Khaitan Foundation (PKF) is all set to captivate audiences with a vibrant celebration of Gujarat’s rich regional literature and heritage through “Aakhar Gujarat Festival” to be held at The Sports Club, Ahmedabad, on 7th January. The festival aims to promote and honour the diverse tapestry of Gujarat’s language and creativity.

It will be a day-long niche literature festival to take place right before visionary Prime Minister Shri Narendra Modi’s ‘Vibrant Gujarat Global Summit – 2024’. It is with utmost pleasure that we announce that we intend to have the logo of the festival unveiled by the Hon’ble Chief Minister of Gujarat, Shri Bhupendrabhai Rajnikant Patel.

“Aakhar” is an initiative of Prabha Khaitan Foundation to protect and promote regional languages of India – Rajasthani, Punjabi, Gurumukhi, Gujarati, Marathi, Bhojpuri, Chhattisgarhi, Maithili, Magahi, Odia, Bengali, Tamil, Kannada, etc. Aakhar’s platform provides a unique space for Indian authors proficient in regional languages to engage intimately with a specialised audience. Here, the focus lies in delving into the intricate details of regional literary traditions, unveiling the very essence of India – a nation defined by its vast diversities.

“Aakhar Gujarat Festival” promises a day-long immersive experience with an array spread across six engaging sessions through insightful panel discussions, enthralling poetry and storytelling and three mesmerizing performances, and captivating showcases. Renowned literary figures, esteemed artists, and icons will converge to share their insights and delve into the rich cultural landscape of Gujarat.

On the literature and discussion front, we have some eminent names of Joravarsinh Danubhai Jadav, Vijaygiri Bawa, Hiten Kumar, Sheetal Shah, Vaishal Shah, Prof. Tirthankar Rohdia, Vasant Gadhvi (Retired IAS), Dalpat Padhiar, Dr. Mavji Maheshwari, Dr. Kanti Gore, Kirit Goswami in no particular order. The day will also be filled with gala and soulful performances by Abhisingh Rathore, Bharat Bari & Akshay Patel and Ravi Maru Music Team.

“By bringing together renowned personalities and talented artists of the state, through the Aakhar Gujarat Festival, we offer a stage to spotlight the beauty and depth of Gujarat’s rich history, language and culture. Our aim is to inspire a deeper appreciation for the state’s linguistic history and encourage its continued exploration and growth,” says Anindita Chatterjee, Executive Trustee, Prabha Khaitan Foundation.

PKF has joined hands with Karma Foundation, Ahmedabad, to make this festival a grand affair. Karma Foundation promotes sustainable development by uniting a strong network of individuals and organizations collaborating closely with communities to create tangible change through literature, education, cleanliness, women empowerment, health, and environment.

Attendees can look forward to thought-provoking discussions exploring the essence of Gujarat’s regional language, its evolving art forms, and the enduring impact of its cultural heritage on society. The festival will serve as a platform for fostering dialogue, exchanging ideas, and celebrating the unique literary and artistic expressions that define Gujarat’s identity.

“At Karma Foundation, our dedication is to cultivate a culturally vibrant community, fostering meaningful and mindful dialogues. Through initiatives like the Ahmedabad Book Club and the Gujarati Book Club, we provide a platform for enthusiasts from all walks of life. In collaboration with Prabha Khaitan Foundation, we conduct numerous literary activities throughout the year. Notably, the Aakhar Festival Gujarat stands as a unique celebration, embracing various dialects of the Gujarati language. As the sole event of its kind in Gujarat, we take pride in curating and managing this esteemed program, further enriching our literary landscape,” says Priyanshi Patel, Founder, Karma Foundation.

About Prabha Khaitan Foundation: Prabha Khaitan Foundation is a non-profit trust founded by the Late Dr. Prabha Khaitan, based in Kolkata. The Foundation is unbiasedly committed to promoting, performing arts, culture, education, literature, gender equality, and women’s empowerment through authors’ and artists’ meets, book launches, literature fests, panel discussions, boutique festivals, and performing artists.

It has conducted over 5000 sessions spread across more than 45 cities in India and overseas. The Foundation’s multifaceted initiatives of Language and Literature include The Write Circle, Kitaab, The Universe Writes, Lafz, Aakhar, Shabd, An Author’s Afternoon and Kalam. Under culture and heritage, it includes Sur aur Saaz, Ek Mulaqat, Tete-a-tea, Choupal and Chalchitra Rangmanch. It collaborates with caregivers, committed individuals, and like-minded institutions to implement cultural, educational, literary, and social welfare projects.

Mumbai,8th January 2024: Whistling Woods International (WWI), is proud to announce the upgrade of the Sony Media Technology Centre (SMTC) at WWI’s campus. This marks the second major relaunch in the past 12 years of this Tech Development Centre, set up in collaboration between Sony Corporation & Whistling Woods International, ushering in a new era of film and broadcast technology.

The enhanced facility, reaffirms the commitment to advancing skills in content creation and broadcasting, marking a significant milestone as the first and only centre of its kind in India.

Mr. Mikio Kita, Vice President, Sony Corporation and Mr. Subhash Ghai, Founder & Chairman, Whistling Woods International jointly re-inaugurated the revamped SMTC, symbolising a commitment to advancing technological innovation in the Indian media & entertainment industry. The upgraded centre is a hub for state-of-the-art technologies and end-to-end production workflow solutions from Sony.

Mr. Subhash Ghai, Founder & Chairman, WWI, stated, “We are thrilled to unveil the enhanced Sony Media Technology Centre, setting a new standard for technological excellence in Indian media & entertainment industry. This relaunch is a testament to our commitment to staying at the forefront of technological advancements. By providing cutting-edge technologies and training opportunities, it plays a pivotal role in shaping the next generation of content creators and broadcasting professionals.”

The upgraded SMTC will serve as a showcase for Sony’s ‘Networked Live’, aimed at transforming production workflows. Featuring key components such as Nevion Virtuoso and VideoIPath, the facility embraces IP technology to revolutionise live production workflows, enabling remote and distributed production.

“We look forward to WWI students imbibing these technologies and workflows into their curriculum and continuing to stay ahead of the curve when it comes to technical prowess in the Media & Entertainment industry,” said Mr. Chaitanya Chinchlikar, Vice President & CTO, Whistling Woods International.

In addition to advanced broadcast products, the centre will feature Sony’s latest Venice 2 full-frame motion picture camera, recognised as a new standard for cinematography, along with other Cinema Line-up models like FX9, FX6, and FX3 with G Master Lenses. The facility also includes a state-of-the-art theatre equipped for screening 4K content using Sony digital cinema projectors.

The upgraded centre stands as a testament to Whistling Woods International’s commitment to nurturing talent and providing world-class resources to its students, ushering in a new era of technological innovation and creative excellence.

New Delhi, 8th January 2024 FUJIFILM India, renowned for using innovation for the greater good, has come up with its heart-touching brand film, illustrating its “Where Innovation Meets Care” campaign which is the company’s dedicated Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.

With its groundbreaking CSR endeavor, FUJIFILM India extends its care to the remotest regions, touching lives and weaving stories of hope and transformation. Through an emotionally charged and impactful brand film, FUJIFILM India captures the essence of its CSR journey, unveiling the profound impact it has made on communities in the farthest reaches of the nation with its project implementation partner Apollo Tele Medicine Network Foundation.

Conceptualised by the brand team of FUJIFILM India basis their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting, and direction by Ranvir Kumar Suman from Seaface Films. The ad film is centered around an inspirational storyline of a doctor who is involved in public health and is leading the change in the farthest reaches of the nation. The screenplay is engrained with an in-depth script, inspiring music by Abhinav Kaushik and an impactful voiceover, perfectly blending with the moving visuals depicting the generous act of door-to-door TB screening. As a pioneer in advanced diagnostic imaging and healthcare services, FUJIFILM India’s inspiring CSR initiative substantiates the brand’s contribution in the field of healthcare as a prominent player which is playing a substantial role in uplifting the well-being of the citizens. The heart of this campaign is aligned with India’s mission of becoming TB-free by 2025, with FUJIFILM India’s latest endeavor focusing on supporting public health professionals with its ultra-portable X-ray technology which captures the essence of the campaign name “Where Innovation Meets Care”, reaching the farther regions of the country with innovation and amenities that can detect TB.

Touching upon the latest brand campaign, Mr. Koji Wada, the Managing Director of FUJIFILM India, said, “In pursuit of creating a positive societal impact, FUJIFILM India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is perfect amalgamation of FUJIFILM India’s Reach, Technology and Mission wherein the story has highlighted company’s dedication to provide accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims at communicating the society about the efforts that we, as a healthcare company are putting for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

“This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch & Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have a zeal to do something for community and drive the change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work. We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience” – said Mr. Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR.

FUJIFILM India’s latest ad campaign is a stellar work of art joining the remote corners of the nation to mainstream healthcare. The brand film can be viewed on the Youtube channel and social media of FUJIFILM India.

Benz Circle, January 7, 2024 – Takshasila IAS Academy is proud to announce the outstanding achievement of one of its diligent students, Komal Jain who secured a coveted position in the Indian Railway Management Service through the UPSC Civil Services Exam. The successful candidate, a dedicated and resilient individual, had previously missed the rank by a mere 2 marks and secured a place in the reserved list.

Enrolled in Takshasila IAS Academy in 2017 for the Degree with IAS program, the student showcased unwavering determination and commitment throughout her academic journey. Today, she stands as a testament to the Academy’s commitment to nurturing excellence in aspiring civil servants.

The felicitation ceremony took place at Takshasila IAS Academy, Benz Circle, in the presence of a gathering of 300 students who eagerly congratulated and celebrated the achievement of their fellow aspirant. The successful candidate expressed her gratitude towards the Director of the Academy, Durga Prasad for providing unwavering support in all stages of the UPSC examination, including Prelims, Mains, and the Interview.

She acknowledged the guidance and mentorship provided by experts at Takshasila, including V.N. Vishnu IAS (retired) and Dr. Naresh, Additional Superintendent of Police (Excise), among others, which she deemed instrumental in her success. The student highlighted the productive nature of the guidance received from these experienced mentors.

During her interaction with the students, she emphasized the importance of consistency in preparation for the Civil Services Exam. The successful candidate shared her journey, stressing the significance of maintaining a focused approach since her undergraduate years, which she credited as the key to her success at such an early age.

In a generous gesture, Komal Jain took the time to clarify doubts and share insights with the aspiring civil servants present at the event. Her success story serves as an inspiration to all the students at Takshasila IAS Academy, motivating them to strive for excellence in their pursuit of a career in civil services.

Takshasila IAS Academy continues to be a beacon of success, nurturing and guiding aspiring individuals towards achieving their dreams in the esteemed field of civil services.

Vijayawada, January 07, 2024: Magniflex India (Made in Italy), Europe’s leading mattress brand, with a rich heritage spanning 62 years and Italian roots, anticipates substantial growth in the dynamic state of Andhra Pradesh. Historically recognized for its affluence, the state has witnessed luxury brands establishing their experience centers in Vijayawada. There is a rise in demand for quality sleep-related products post-COVID-19. This trend has led to elevated investments in luxury mattresses and a commitment to a holistic lifestyle. Notably, the upscale mattress industry, exemplified by Italian brand Magniflex India, has seen a remarkable 40% year-on-year (YoY) growth with annual revenue exceeding ₹21 Crore. To bolster its presence, Magniflex India has now introduced the Ergo Tre Electric Bed and rolled out the Magniflex Investment Plan (MIP) for customers nationwide.

Commenting on Vijayawada’s market growth, Mr. Anand Nichani, Managing Director of Magniflex India said, “The luxury market in Vijayawada is exceptionally buoyant, with a noticeable shift in consumer preference toward high-quality and premium products with health benefits. This shift is driven by the increasing purchasing power of the people. In Andhra Pradesh, we achieved 28% growth in 2023, and we expect this to expand by over 30% in 2024-25. Our market expansion strategy targets emerging areas like Rajahmundry, Nellore, and Tirupati by March 2024, followed by potential areas like Vizag, Vijayawada, and Nellore. Recognizing the growing interest in premium mattresses among the younger generation, we are expanding our presence in the state.”

In the current consumer landscape, health is a priority in purchasing decisions. With this in mind, Magniflex India launched the Ergo Tre Electric Bed, a luxurious and functional product controlled by a handheld remote, and featuring ergonomic plates for tailored body support. This allows users to elevate their heads and feet, which in turn helps reduce the pressure on the spine. It also addresses issues such as back pain, snoring, acid reflux, sleep apnea, varicose veins, and swollen feet.

To meet the growing demand for quality mattresses in the state, Magniflex India has introduced the Magniflex Investment Plan (MIP), offering Equated Monthly Instalment (EMI) schemes starting at ₹3,535 per month across all its products, emphasizing the importance of investing in a quality mattress and enjoy better health.

Today, Magniflex India has a network of six franchises — four in Bengaluru, one in Ahmedabad, and another in Gurugram — and an extensive dealership network through around 89 stores across India.

Magniflex is committed to driving growth, fostering innovation, and ensuring customer satisfaction in South India’s dynamic landscape. The people of Andhra Pradesh, historically inclined towards opulent living, are exhibiting a growing interest in financial investments for comfort and luxury.