Archives March 2025

Soulflower’s Viral Instagram Reel Showcases the Company’s Purr-fect Work Environment

Mumbai, March: Soulflower, India’s first farm-to-face personal care brand, has taken social media by storm with a heart-warming Instagram Reel showcasing its unique workplace culture. The Reel featuring Juno, a rescued cat casually strolling across the conference room table during a meeting, completely unfazed by the on-going discussion has gone viral with over 6.3 million views, 71,000+ likes and counting, sparking a flood of job inquiries and resumes from pet lovers who want to work in such an environment. The post has captured the internet’s attention, not just for its clinically backed hair growth solutions but for its pet-friendly, cruelty-free ethos. Captioned, “Every day is CAT day at SOULFLOWER. What’s the secret sauce in our Hair Growth solutions? Every high-powered meeting is attended by cats. Are your office meetings as CATASTIC?”

natasha

The Reel has struck a chord with audiences across social media, especially animal lovers and corporate employees longing for a more compassionate and stress-free workplace. The company’s Mumbai headquarters is home to over 20 rescued cats and dogs, while it also feeds and cares for over 500 stray animals daily. As a 100% cruelty-free and PETA-approved brand, Soulflower ensures none of its products or ingredients are tested on animals, making it one of India’s most trusted natural personal care brands.

“We started Soulflower with a simple mission of being the voice of things that can’t speak, which include your hair, skin and animals. Clean beauty and cruelty-free are more than just words; they’re our daily commitments. About Juno’s viral fame? That’s just a glimpse of the magic we create when kindness meets creativity. After all, if our meetings are ‘CATastic’, imagine how magical our products are!” says Ms. Natasha Tuli, Co-Founder & CEO, Soulflower.

AI-Powered Payroll Banking Solution by Alldigi Tech and OneBanc Revolutionizes Payroll Management

National, 24th March 2025: Alldigi Tech Ltd., a leading global business solutions provider, and OneBanc, a leading premium neo-bank for white-collar salaried professionals, have partnered to deliver an AI-led payroll banking solution to corporates. While the partnership was formalized earlier, the two organizations have completed the integrations and have started onboarding clients on the AI-powered payroll banking platform.

The partnership will address the payroll-banking market, estimated to be $30 billion across 120Mn salaried professionals in India, with plans for geographic expansion in the near future. Payroll banking straddles HR tech, open banking and merchants. The solution promises automation, compliance, reduced operational expenses for corporates, and personalized employee experiences through AI technology. Research suggests globally, corporates suffer an estimated $5 billion in losses annually due to manual errors, inefficiencies, and operational delays. Additionally, non-compliance with regulatory standards costs companies $7 billion annually in fines, legal fees, and reputational damage. In addition to helping corporates, crucially, the solution helps Banks address the threat of mule accounts – a critical area under RBI’s scanner since frauds linked to Mule Accounts (found in high percentage in corporate salary accounts) for about 55% of all frauds in India.

“Payroll is about trust and precision in compliance. At Alldigi Tech, we’ve set the standard for reliable solutions, making us a trusted partner for enterprises. Partnering with OneBanc lets us combine our payroll expertise with their cutting-edge AI platform to address corporate needs innovatively. As demand grows for AI-driven solutions that enhance employee experiences while cutting costs, this collaboration reflects our shared commitment to digital transformation.” said Mr. Naozer Dalal, CEO, Alldigi Tech.

Mr. Vibhore Goyal, Founder & CEO, OneBanc, said, “At OneBanc, our mission is to leverage AI and ML to deliver personalized experiences for salaried customers and enterprises. Our partnership with Alldigi Tech, a leader in payroll and business solutions, is a natural fit. With their 400 enterprise clients and commitment to digital transformation, we’ve integrated systems to offer a world-class, compliant, and automated payroll solution. This collaboration positions us to onboard over 1,000 corporates in the coming years while creating new business opportunities for our partners.”

Through the partnership between Alldigi and OneBanc, a unified ecosystem is being developed where OneBanc connects payroll/HRMS, Banking and Merchants to deliver an AI-powered personalized experience to corporate employees, while Alldigi Tech simplifies payroll management with its seamless platform. This collaboration automates payroll, tax benefits, declarations, bill submissions, reimbursements, and expense claims while ensuring compliance and operational efficiency. Integrating these services leads to improved employee retention, stronger employer branding, and a hassle-free experience for employers and employees.

AXISCADES’ Mistral Introduces Innovative DCP1000 Module Powered by Lattice CertusPro-NX FPGA

21st March 2025, Bengaluru, India: Mistral Solutions Private Ltd, (Mistral) a subsidiary of AXISCADES Technologies Limited (AXISCADES), a chip to product company and a pioneer in Defense, Electronics, Semiconductor and Artificial Intelligent (ESAI) applications, today announced the launch of the DCP1000 Module, a compact and user-friendly Radar Data Capture and Playback Module designed for real-time mmWave Radar data streaming & Playback together. Based on the award-winning low power Lattice Nexus™ FPGA platform, the DCP1000 delivers high-speed, low-latency data capture with Gigabit Ethernet connectivity and HIL (Hardware-In-Loop) playback functionality. This state-of-the-art module is now available for early samples.

DCP1000 - EVM for real-time mmWave Radar data capture and Playback

Revolutionizing Radar Data Capture

The DCP1000 module is designed to capture Raw ADC Data from various Texas Instruments’ mmWave radar modules over LVDS, enabling seamless real-time data processing. The module efficiently streams the converted data to a host PC via 1Gbps Ethernet, ensuring optimal performance for autonomous systems, industrial automation, and advanced sensing applications. Additionally, 8-bit DMM/Trace interface supports HIL playback, facilitating effective radar data processing, calibration, and testing workflows.

Key Features:

• LVDS interface for raw ADC data capture from TI radar sensors

• DMM/Trace interface for Radar data playback (HIL) & data Processing

• SPI and I2C serial interfaces for configuration and control

• QT-based GUI for Host PC to configure, capture, and visualize data

• DCP1000 Module seamlessly integrated with TI’s mmWave Studio for Raw Data capture and post-processing

• Module based on Lattice CertusPro™-NX FPGA with up to 100K logic cells

• 2GB LPDDR4 memory

• 1Gbps Ethernet with RJ45 port for high-speed data transfer

Optimized Software for Seamless Radar Processing

The DCP1000 module comes with a comprehensive software suite, including a QT-based Host PC application for configuring, capturing, and visualizing radar data. The module supports firmware upgrades, advanced signal processing, and real-time visualization to enhance the radar development experience.

“The DCP1000 is a game-changer for mmWave Radar system developers, redefining Radar data processing with cutting-edge technology, high-speed streaming & Playback. With real-time data capture, playback, and seamless integration with TI’s mmWave Radar platforms, it significantly accelerates the development and validation of Radar-based applications said Muralikrishnan D, CEO Mistral Solutions. “At Mistral, innovation drives us, and this product signifies our deep expertise in Radar technologies and strategic partnerships with Lattice Semiconductor and Texas Instruments,” he added.

“At Lattice, we are dedicated to driving innovation in industrial automation through our advanced low power FPGA solutions with best-in-class connectivity features,” said Jerry Xu, President of APAC at Lattice Semiconductor. “We look forward to our collaboration with Mistral Solutions enhancing real-time radar data processing and seamless module integration, accelerating innovation for our customers.”

Revolutionizing Facade Design: Wienerberger India’s T-Brick Brings Super Premium Sustainability to Building Construction

Bengaluru, Karnataka March 24 2025: wienerberger India, a leading provider of green building materials has recently launched T-Brick, a façade tile system that redefines the future of modern brick architecture with a perfect blend of aesthetics and functionality.

T-Brick Façade Tiles combine robust design, rich textures, with advanced dry cladding system to create a premium and sustainable brick architecture. With an extensive range of colors & finishes, architects and façade consultants can create visually stunning and impressive structures.

wienerberger

“T-Brick is a game-changer in the façade tiles industry,” said Mr. Monnanda Appaiah, Managing Director, wienerberger India. “Its unique blend of aesthetics, functionality, and sustainability makes it the perfect choice for premium and sustainable architecture.”

T-Brick’s innovative design provides a faster, cleaner, and more secure installation process, saving time and money for builders and developers. Its unmatched durability and weather resistance ensure that buildings adorned with T-Brick tiles retain their elegance for decades.

Key Features of T-Brick:

– Unique and sleek design with extensive range of finishes and colours

– Advanced dry cladding technology for faster, cleaner, and more secure installation

– Unmatched durability and weather resistance for long-lasting elegance

– Sustainable and eco-friendly, integrating seamlessly with green building practices

– Special designed installation board makes the system unique

– Ideal for premium projects, T-Brick can be used in few, exclusive places

“We are committed to providing sustainable and innovative building solutions,” added Mr. Appaiah. “T-Brick is a testament to our dedication to excellence and our passion for revolutionizing the facade industry.”

With T-Brick, wienerberger India aims to revolutionize the façade architecture industry with a luxurious and sustainable building solution. The company’s commitment to innovation, sustainability, and excellence makes T-Brick an ideal choice for architects, builders, and developers seeking to create iconic and eco-friendly structures.

Holistic Counseling and Entrepreneurship: A New Approach for Student Success

In today’s dynamic world, students often grapple with career choices and personal challenges, searching for the right guidance to shape their futures. Estrange Aurora is a transformative platform dedicated to fostering entrepreneurship and providing counseling services tailored to the needs of students and young professionals.

Entrepreneurship: Nurturing Young Visionaries

Estrange Aurora specializes in guiding students through the ideation phase of entrepreneurship, seamlessly integrating business training into their academic journey. This program is designed to establish entrepreneurship as a viable career path, equipping students with the skills and mindset necessary to become successful business leaders—all while they continue their regular studies.

Every student possesses unique talents. Take, for instance, a fresher’s party at a college. The event’s success often depends on a handful of students who showcase leadership, organizational skills, communication abilities, and coordination expertise. These students already exhibit entrepreneurial traits. With the right guidance, they can recognize their potential and develop sustainable business ideas. Estrange Aurora provides them with expert mentorship, ensuring that their entrepreneurial journey is not only inspiring but also market-sustainable—just like Tata Salt, which has established itself as a necessity in every household.

Beyond theoretical knowledge, the program offers continuous support, empowering students to create job opportunities and contribute to the economy. By nurturing innovation and self-reliance, Estrange Aurora is playing a pivotal role in reducing unemployment and driving economic growth.

Comprehensive Counseling: A Safe Space for Every Concern

Alongside entrepreneurship, Estrange Aurora offers a robust counseling service catering to students and young professionals. The platform provides guidance on a wide array of concerns, ranging from academic dilemmas—such as choosing the right subjects in 11th grade or exploring career opportunities in geography and civics—to workplace challenges, job politics, and job sustainability.

However, counseling isn’t limited to academics and careers. Estrange Aurora recognizes the need for holistic support, addressing personal issues related to mental health, emotional well-being, family dynamics, friendships, menstruation, intimacy, and more. Students can share their concerns in complete confidentiality through audio, video, or written submissions in any language.

To ensure the highest quality of assistance, Estrange Aurora collaborates with a network of global experts, connecting students with the most suitable professionals at a nominal cost. This initiative bridges the gap between students and trusted specialists, offering a private and accessible support system.

By fostering entrepreneurship and offering expert counseling, Estrange Aurora is empowering the youth to take charge of their futures with confidence. Through innovation, mentorship, and unwavering support, it is not only shaping individual success stories but also contributing to a more self-reliant and empowered society.

Zakir Khan’s ‘Delulu Express’ Stand-up Special Set for Global Premiere on Prime Video

MUMBAI—March 24, 2025—Prime Video, India’s most-loved entertainment destination, today announced the streaming premiere of Zakir Khan’s stand-up special, Delulu Express, launching on Thursday, March 27. Produced by OML, the latest from Zakir, one of the most celebrated and revered comedians in the country, Delulu Express is a highly entertaining set inspired by the many comedic experiences from his life.

zakir khan

Expanding his ever-growing global fan base, Zakir Khan continues to earn praise for his impeccable comic timing and relatable content in Comicstaan, Tathastu, and Mann Pasand. With Delulu Express, Zakir adds to his repertoire another stand-up special that brings his signature humor to quirky stories about work, life, and love—especially how he hilariously fails to find the perfect balance in any of them.

Delulu Express is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on March 27.

GAP Marks Milestone with 51st Store Launch by Reliance Retail in Surat

21st March 2025 – Surat, India – Reliance Retail has proudly opened its newest Gap store in India at Avadh Kontina, VIP Road, Surat, continuing its successful partnership with the iconic American brand since 2022. This new store marks another significant step in bringing Gap’s renowned American style and high-quality products to more customers across India.

Located in the heart of Surat on VIP Road, the new Gap store offers a wide range of modern essentials, including stylish denim, comfortable khakis, and logo products for the entire family. Additionally, the store introduces an innovative, tech-enabled shopping experience with the “Endless Aisle” feature, allowing customers to seamlessly browse and shop an expanded product selection.

gap

The launch of this store underscores Gap’s commitment to providing customers in India with its timeless American style while embracing modern retail technologies to enhance the shopping experience.

Customers can visit the new Gap store in Surat or connect with Gap India on Instagram and Facebook @gapindia to stay updated on the latest collections.

Godrej Jersey Unveils New Strategy for FY26, Emphasizing Product Innovation

Chandigarh, March 24, 2025 – Godrej Jersey, a leader in the dairy industry down South, today unveiled its bold 3×3 Leapfrog Strategy for FY26. This forward-thinking initiative aims to expand the company’s product range, drive higher market penetration, and enhance consumer experience through continuous innovation. By focusing on three core products—Badam Milk, Paneer, and Curd—Godrej Jersey is positioning itself to become a dominant force in the dairy value-added portfolio.

The three primary objectives of the strategy are:

· Increase Household Penetration: Growing trials for our “value-added product” portfolio in Andhra Telangana (APT)

· Market Expansion: Boosting the reach of Badam Milk and Paneer across regional markets in Andhra Telangana (APT)

· Product Innovation: Prioritizing continuous innovation, particularly in value-added products (VAP), to meet evolving consumer preferences.

Bhupendra Suri, CEO, Godrej Jersey and Shantanu Raj, Head of Marketing, Godrej Jersey

Bhupendra Suri, CEO of Godrej Jersey, shared, “As we look towards FY26, our growth strategy is anchored in the sunrise categories. The 3×3 Leapfrog Strategy will enable us to accelerate market expansion, enhance our consumer offerings, and drive sustainable growth through continuous innovation, strategic investments, and targeted partnerships. Additionally, we aim to significantly increase our market share by expanding our value-added products (VAP) portfolio, reinforcing our leadership in the southern dairy market. With these strategies in place, Godrej Jersey is poised to achieve a milestone of INR 1,000 Cr in topline revenue in Telangana within the next two years, fuelled by our market penetration, product innovations, and deepened consumer engagement.”

The brand is also set to enhance its marketing investments, incorporating next-generation marketing strategies to accelerate growth. This includes leveraging high-profile celebrity endorsements, with renowned actor Rana Daggubati for Badam Milk and celebrated chef Teja of Vismai Foods for Paneer portfolio, to amplify Godrej Jersey’s market presence and reinforce brand recall across key consumer segments.

Godrej Jersey is revolutionizing the packaged paneer market with its new product packaging, offering an unmatched combination of exceptional texture and rich taste. Designed to stay super soft and intact during cooking, the product addresses one of the most common concerns among South India consumers – How to cook tasty paneer dishes. A single-use 200 gms convenience package features a QR code that provides access to various tempting, easy to cook paneer recipes by chef Teja.

The company is investing heavily in research and development to launch new product innovations, with a sharp focus on consumer needs. With an expected 50% increase in Research and Development spend in FY26, Godrej Jersey is set to launch new, innovative products that will enhance its offerings, strengthen its market leadership, and improve consumer experiences.

Shantanu Raj, Head of Marketing at Godrej Jersey, shared, “Today’s consumer landscape is more dynamic than ever, and staying ahead means staying tuned to their evolving preferences. Our focus on value-added products is to recruit more households and drive market expansion with a commitment to delivering convenience, taste, and innovations. To support this, we’re dialing up advertising and communications in Andhra Telangana (APT) and expanding our distribution network to 20,000 outlets within Telangana the next year, to increase both awareness and trials. Additionally, Godrej Jersey Badam Milk is on track to become an INR 100 Cr brand in the next 2 years. We are strengthening our presence across multiple channels, including quick commerce and modern trade. By integrating data-driven insights with a consumer-first approach, we aim to deepen engagement, boost availability, and ensure Godrej Jersey remains a trusted choice in South India.”

The brand aims to expand the presence of Godrej Jersey Curd in the highly competitive dairy segment. Known for its premium consistency and home-like quality, Godrej Jersey Curd offers a rich, thick and creamy texture that closely resembles homemade curd, making it a go-to choice for consumers seeking authenticity. Made with pure, fresh milk, it remains thick and intact without any water separation—key indicators of superior quality. Consumer insights from Andhra Telangana (APT) further emphasize the strong preference for thick curd, positioning Godrej Jersey Curd as an ideal addition to enhance every meal.

Water Conservation Initiatives by Akshayakalpa Organic

By-Mr. Shashi Kumar, CEO and Co-Founder, Akshayakalpa Organic

Water conservation at Akshayakalpa Organic isn’t a practice—it’s a lifestyle. We approach water management holistically, beginning with trench and bund construction to harvest and hold rainwater and minimize soil erosion. Our five man-made farm ponds, with an aggregate capacity of 25 lakh liters, are important reservoirs for holding surplus rainwater and are a big contributor to recharging groundwater. We have also established wells and rooftop rainwater collection systems throughout our dairy farms to provide water round the year to our crops.

Effective irrigation is also a major priority. In arid regions, we employ drip irrigation to manage water supply carefully, nourishing our vegetable beds without wastage. Our Effluent Treatment Plants (ETPs) and rainwater harvesting systems are important in ensuring a sustainable water cycle.

We also believe in working with nature. We plant trees along our bunds annually to support groundwater recharge. Rather than depending on monoculture crops such as arecanut and sugarcane, we diversify our fields and follow innovative farming methods like aerobic composting and the System of Rice Intensification (SRI) for paddy cultivation. Our methods that utilize biochar, slurry, and aerobic compost in soil care, and incorporating dairy farming to regulate the water cycle all help lower virtual water use. All this has resulted in a drastic lowering of Akshayakalpa Organic’s virtual water footprint for the production of a kilo of mixed vegetables that normally stands at 150-180 liters, far below India’s national average of 220-300 liters.

Additionally, these rainwater conservation systems, implemented at our model farms in Tiptur, Pooriyampakkam, and Shadnagar, have been successfully replicated across all our farmer farms. This ensures that every Akshayakalpa farmer follows sustainable water management as an integral part of organic farming practices.

Mr. K.L Ganju Hosts Consular Day 2025 with Diplomats and Foreign Officials

consular

President Mr. K.L Ganju, o.c.v.c (cdr.), Consul General (Hy.) and Advisor to the Foreign Minister, Union of Comoros, President & Members of Board of Directors of Honorary Consular Corps Diplomatique-India celebrated Consular Day 2025 to acknowledge and bestow awards to NGO and Hon’ble Hony. Consuls, who have done excellent work in developing Consular Activities and bilateral relations.

The gathering witnessed the momentous felicitation of Vivek Burman (Dabur) Peace Prize jointly presented to Sankara Eye Hospital & Pratibha Uthaan Rashtriya Vikas Sanstha, New Delhi, Dr. Bhai Mohan Singh Trophy shared by Hon’ble Mr. Jagdip Singh, Hony. Consul General of South Korea in North India and Hon’ble Ms. Surbhi Sharma, Hony. Consul of Spain in Bangaluru and The Consul of the Year Trophy was presented to Hon’ble Mr. Vikram Viswanath, Hony. Consul of Peru in Bangaluru and Hon’ble Mr. Madhusudan Agrawal, Hony. Consul of Uganda in Mumbai.

The Chief Guest for the event was H.E. Ms. Meenakshi Lekhi, Former Minister of State for External Affairs & Culture was joined by H.E. Mr. Vikramjit Singh Sahney, Member of Parliament, Rajya Sabha as Guest of Honour.