Archives March 2025

New Delhi, March 14, 2025: The Small Industries Development Bank of India (SIDBI) has been applauded by The Indus Entrepreneurs (TiE) Mumbai for its outstanding contributions in nurturing and supporting the venture capital and startup ecosystem in the country. The recognition was conferred at TiEcon Mumbai 2025, India’s premier entrepreneurial leadership summit, held on March 12, 2025.

The award, which highlights SIDBI’s pivotal role in fostering India’s startup ecosystem and driving innovation, was conferred upon Shri Manoj Mittal, CMD, SIDBI.

It was received on behalf of SIDBI by Shri S.P. Singh, CGM, SIDBI, from the esteemed hands of Shri Narayana Murthy, co-founder of Infosys.

Since its inception in 1990, SIDBI has been at the forefront of developing the Venture Capital (VC) ecosystem in India, playing a crucial role in promoting innovation-led enterprises. Over the past three decades, SIDBI has consistently nurtured this segment through sustained funding from its own balance sheet, as well as pioneering ecosystem-building initiatives.

In the early 1990s, when India’s venture capital ecosystem was still in its infancy, SIDBI took the initiative to establish a dedicated venture capital department facilitating the emergence of startups across various states. In 1999, it set up its own asset management company, managing multiple sector-specific funds, including one of India’s first IT-focused venture funds. Over the years, SIDBI has launched funds catering to manufacturing, social ventures, exports etc, significantly contributing to the diversification of India’s funding landscape.

W.i.S.H, one of India’s most loved girl groups, is celebrating an extraordinary year filled with exciting music, a unique Live experience and noteworthy collaborations. Their youthful sound and high-energy stage performances have cemented their place at the forefront of the music scene in the country. In gratitude for the outpouring of love and support from their ever-growing community of fans, the girl-group unveiled a new, exclusive fan platform for their fans. The platform promises to offer a one-of-a-kind, interactive experience like never before.

The community platform is designed to deepen the connection between W.i.S.H. and its growing fanbase, marking a significant milestone in their journey. It will be a one stop destination where fans can access exclusive BTS content, live stream concerts, shop merchandise and interact with their favourite artists while embodying W.i.S.H. ‘s core values of joy, inspiration, sisterhood, and empowerment. The platform promises to be an engaging and vibrant space for fans to unite and thrive together.

W.i.S.H said “W.i.S.H. has always been more than just music—it’s the heartbeat of our shared vision, our dream, and the journey we’re all on together. What started with the four of us chasing a big idea has blossomed into something far greater, fueled by the incredible love and support of our fans. Our W.i.S.H stars have been there for us through every melody, every triumph, and every hurdle. They’ve helped us build a community that feels like family, and this platform is our way of making that bond even stronger. We’re just getting started, and together, we’re going to vibe, grow, and create moments that mean everything to us and to all of you. The best is yet to come.”

Renowned composer & producer Mikey McCleary, who curated W.i.S.H. in association with Sony Music India, added, “Watching W.i.S.H. grow over the past year has been nothing short of extraordinary. From the release of their first track to their high-energy live performances, they have quickly become a game-changer in India’s music scene. Their unique sound, combined with a genuine passion and unwavering commitment, reminds me of the power and magic that music holds. It’s rare to witness such raw talent and drive, and I’m incredibly proud of everything they’ve accomplished. What’s even more exciting is that this is just the beginning—there are countless more milestones to celebrate, and I can’t wait to see where their journey takes them next.”

In just one year, W.i.S.H has released music, secured major brand collaborations, delivered unforgettable live performances, and cultivated a loyal and growing fan base. From appearing in Spotify Wrapped to lighting up billboards, and TVC’s alike W.i.S.H. has been impossible to ignore. In only 12 months, they’ve amassed an impressive social media, solidifying their position as one of the most influential acts in music. Their reach extends beyond the music industry, with high-profile brand campaigns for brands like Motorola, Maybelline, and Adidas, showing their undeniable presence in the fashion and lifestyle space. They created “Whatever It Takes”, the official event song for ICC Women’s T20 World Cup 2024, seamlessly blending music and sport to ignite passion and inspire fans across the globe. W.i.S.H. is not just here for the moment—they’re making their mark for the long haul. Recently the W.i.S.H. version of “Boom Boom” has been featured in Episode 6 of Dabba Cartel—a show led by powerful women, directed by women, and celebrating empowerment. This milestone highlights W.i.S.H.’s growing influence, reinforcing their message of strength, ownership, and breaking boundaries. It marks a significant moment in their one-year journey, further amplifying their voice.

By- Dr. Vidyashankar P, Lead Consultant – Nephrology, Aster CMI Hospital, Bangalore

Millions of individuals in India unknowingly suffer from Hypertension, the medical term for high blood pressure (HBP). It contributes significantly to the development of chronic kidney disease (CKD) and is one of the main causes for CKD. It’s critical to detect and treat HBP early on in order to safeguard your kidneys and general health.

Recognizing the Connection Between CKD and HBP

The kidneys are the bean-shaped, fist-sized organs located behind your abdomen. They carry out vital tasks like controlling blood pressure, producing hormones, removing waste and extra fluid from the blood, and maintaining electrolyte balance. An extended duration of elevated blood pressure destroys the kidneys small blood vessels. Your kidneys small filtering units, called nephrons, receive oxygen and nourishment from these fragile blood vessels.

Chronically high blood pressure over time can:

• Diminish the Blood Flow: The kidneys are under stress from high blood pressure, which makes them work harder. Blood flow to the kidneys is restricted by narrowed blood arteries, which makes it more difficult for the kidneys to filter waste and maintain fluid balance. Toxin accumulation in the circulation may result from this, further harming the kidneys.
• Nephron damage: Damage to the kidneys’ delicate filtration units, or nephrons, can result from persistently high blood pressure. This may cause inflammation and scarring, gradually impairing kidney function. Chronic kidney disease (CKD) results from the kidneys’ inability to efficiently filter waste as nephrons gradually disappear.

The Importance of Managing HBP for Kidney Health

Kidney protection from high blood pressure requires early detection and treatment. Good blood pressure control can:

1. Slow the progression of CKD: You can considerably delay the advancement of kidney disease that already exists by managing your blood pressure. By doing this, kidney function is maintained and problems like renal failure—which calls for dialysis or a kidney transplant—are avoided.
2. Lower Cardiovascular Risk: Heart rate (HBP) is a significant risk factor for stroke and heart disease. Controlling it can safeguard your cardiovascular health by lessening the load on your heart and arteries. Heart attacks, strokes, and heart failure can result from uncontrolled hypertension.

Controlling Your Blood Pressure

Here are some doable actions you may take to manage high hypertension and protect your kidneys:

1. Lifestyle Changes: Adopt a healthy way of living that consists of
• Diet: It’s important to eat a balanced diet low in processed foods and salt. Make your choice of lean protein sources, fruits, veggies, and whole grains. Reducing salt consumption eases renal pressure and aids in the reduction of fluid retention. Dietary approaches to stop hypertension, or DASH, is a well-researched blood pressure-lowering method.
• Physical Activity: On most days of the week, spend at least 30 minutes exercising on a regular basis. Choose activities that are somewhat intense, such as swimming, cycling, or brisk walking. Frequent exercise lowers blood pressure by encouraging weight loss, enhancing blood vessel health, and lowering stress levels.
• Weight management: Blood pressure regulation can be greatly enhanced by maintaining a healthy weight. A minute reduction in weight can make a huge difference.
• Handling Stress: Prolonged stress has been linked to elevated blood pressure. To effectively manage stress, engage in relaxation practices such as yoga, meditation, or deep breathing exercises.

2. Adherence to Medication: Take your medication as prescribed by your doctor to lower your blood pressure. Never stop taking your prescription without talking to your doctor. Your doctor will decide which blood pressure medicine is best for you.

3. Frequent Examinations: Make routine check-ups with your physician to monitor your blood pressure. Simple blood tests and urine examinations can be done to ensure that your kidneys are functioning properly. Prompt intervention is made possible by early detection of any alterations. In between doctor appointments, home blood pressure monitoring can be a useful tool for tracking your progress.

National, March 14, 2025: Entrepreneurial spirit is high among women worldwide – particularly younger generations – in a bid to pursue their dreams, gain financial independence, improve work-life flexibility, and make a difference in the world.

New research from Mastercard released reveals almost half (45%) of women in India have considered running their own business. This increases significantly among millennial women (46%), followed by Gen Z (45%) who are far more likely to say this than Gen X or Baby Boomers, both accounting for 38% each.

The top three motivators for Indian women to start their own business are the desire to pursue their dreams (51%), the search for a better work-life balance (44%), and freedom from traditional working structures (40%). Further, nearly half (46%) of Indian women currently have a side hustle, with the figure increasing to 61% among women baby boomers, who are more motivated than all other age groups to start their side hustle to earn more money.

Women business owners are slightly more likely (89% for women; 87% for men) than their male counterparts to say they expect revenue to grow over the next five years. Nearly four in ten (38%) women expect more than 50% growth over the next five years compared to just a fifth (20%) of men. The industries in which they would like to start a business are education (28%), food and drink (21%), and working as an online seller (16%).

Barriers faced by women entrepreneurs

Despite evident appetite for entrepreneurship, the research shows that for many women, including those who have already started a business, there are still barriers in place. Around four in ten (42%) women would like to start their own business but believe it isn’t possible for someone like them — with the count rising to 46% among Gen Z women.

The main barriers preventing them from setting up their own business are limited understanding of the customer base (38%). Further, over a third (36%) of women claim they lack the financial resources to start a business, compared to 29% of men. Lack of funding (24%), risk of failure (29%) are some of the other challenges faced by women when starting their business.

Women who have already started a business also say they struggle disproportionately with caring responsibilities and work-life balance, with women founders twice as likely as men to say childcare arrangements were a challenge when starting their business (16% for women vs. 7% for men).

Support needed

Women feel more confident about starting their own business when they receive training on the best technology (43%) and develop their business plan (42%), compared to men (35% and 34%), respectively

Two-fifths of Indian women (41%) are also looking for more available funding options to help them set up their business, with the figure rising to more than half (54%) in Gen X women. Four in ten women (38%) would also like better training in technological skills, such as coding. Additionally, nearly two fifths of women founders (36%) say they would benefit from guidance from an expert on managing payments, compared to 27% of men.

Gautam Aggarwal, Division President, South Asia at Mastercard, said, “This research highlights the remarkable entrepreneurial spirit among women in India, particularly within younger generations. Despite the progress made by women entrepreneurs, the findings also underscore the challenges that still exist. These barriers emphasize the need for fast and meaningful change to create an environment where all entrepreneurs can thrive.”

“Mastercard is committed to building an inclusive digital economy in India, where small businesses, especially those owned and led by women, are empowered with the solutions and support they need to grow and succeed. The company’s strategic initiatives in this area have so far benefitted nearly 300,000 micro and small enterprises across the country,” he added.

March 14, 2025; National: JioHotstar set new industry records as the ICC Men’s Champions Trophy 2025 concluded with a thrilling finale, delivering an unmatched live sports experience across India. The tournament saw a total of 540+ crore views, with a cumulative watch time of close to 11,000 crore minutes and a peak concurrency of 6.12 crores. Hindi-speaking regions contributed over 38% of JioHotstar’s total viewership, with Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana leading consumption. Furthermore, JioHotstar achieved over 80% penetration in Wifi-enabled CTV, with Maharashtra recording the highest viewership, underscoring JioHotstar’s growing impact on large-screen streaming across key markets.

As India scripted history by defeating New Zealand, the much-anticipated final on JioHotstar witnessed an unprecedented 124.2 crore views. Driven by pivotal nail-biting moments, the tournament saw multiple peaks in viewership.

Speaking on the landmark success of the ICC Men’s Champions Trophy 2025, Kiran Mani, CEO – Digital, JioStar, said, “The overwhelming response to the ICC Men’s Champions Trophy 2025 marks a leap toward the billion-screen opportunity, where seamless access and immersive engagement are now the expectation, not the exception. The tournament also saw the highest-ever single-day subscriptions since launch, during the India vs Australia match, further underscoring the scale at which audiences are embracing digital streaming. This moment is a testament to our commitment to making high-quality experiences accessible to all and transforming digital consumption in India, as we continue to deliver unparalleled, seamless, and inclusive experiences built for the future.”

“The Indian team’s campaign in the ICC Men’s Champions Trophy 2025 was more than just a victory—it was a demonstration of Cricket’s influence on the collective consciousness and culture of the country. With peak concurrency of 6.12 crore for the final and sustained levels of concurrency around 5 Crores for the tournament, JioHotstar became the digital heartbeat of this celebration, amplifying the power of shared experiences. Looking into the future of live sports on the platform, we will continue to push the boundaries on inclusive, intuitive, interactive and immersive experiences for a wide spectrum of users ranging from Cricket connoisseurs to event watchers.” said Sanjog Gupta, CEO – Sports, JioStar.

For the first time ever on digital, an ICC tournament was streamed live across 16 feeds, including nine languages: English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada. In addition to the language options, the live streaming on JioHotstar was complemented by four multi-cam feeds. Enhancing the coverage, the Indian Sign Language feed and Audio Descriptive Commentary ensured an inclusive experience for audiences. The vertical feed (MaxView), available in Hindi and English, also provided fans with an easier and more intuitive mobile viewing experience, allowing them to consume content on the go.

JioStar Network brought the ICC Men’s Champions Trophy 2025 with support from a robust roaster of brands, including Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors and Indira IVF.

A recent report by ICRA projects a significant expansion in India’s data centre (DC) operational capacity, highlighting substantial growth in the sector. ICRA expects India’s data centre (DC) operational capacity to increase to 2,000-2,100 MW by March 2027 from around 1,150 MW as of December 2024, involving investment of Rs. 40,000-45,000 crore in FY2026- FY2027, supported by internet/data usage and data localisation initiatives. Additionally, both established DC players and new players, which have entered this sector in the last 3-4 years, have a development pipeline of 3.0- 3.5 GW to be delivered in the next 7-10 years, involving significant investments of Rs. 2.0-2.3 lakh crore.

ICRA said in its report that as part of the Union Budget 2025-26, the Government’s proposal to set up a centre of excellence in AI for education, the BharatNet project to provide broadband connectivity to all gram panchayats and start Deeptech Fund of Funds to provide access to skilled professionals in AI, cyber security and cloud computing, compliments the strong growth prospects for the DC sector in India.

Giving more insight, Anupama Reddy, Vice President and Co-Group Head, Corporate Ratings, ICRA, said: “While cloud, 5G roll-out, machine learning and internet of things (IoT) are expected to generate enormous data and storage requirements, generative artificial intelligence (AI)-led high computing requirements present a new wave of demand for DC capacity and a significant opportunity for DC operators. Driven by AI requirements, the global DC market has already witnessed multiple large deals (>300 MW) signed by hyperscalers and India is expected to follow the trend. This, coupled with favourable regulatory policies and an infrastructure status for the DC sector will support strong growth prospects in India in the coming decade.”

ICRA estimates the revenues for top 5 DC players (which account for around 75-80% of overall industry revenues and operational capacities in India) to expand by a sharp 18-20% YoY in FY2026, supported by an increase in rack capacity utilisation and the ramp-up of new DCs. The operating margins are expected to remain healthy in the range of 40-41% in FY2026.

While sharing his thoughts, Mr. Amit Sarin, Managing Director, Anant Raj Limited, said, “The data center sector in India is witnessing rapid growth, driven by increasing digital adoption, cloud computing, AI advancements and data localisation, however, despite India accounting for 28% of global data generation, the country currently holds just 1% of the world’s data center capacity. The demand for data center is much higher than current availability and future pipeline, we see the demand will continue to remain higher than supply for many years. This stark gap underscores the enormous opportunity for expansion and investment in the sector.”

Get ready for a thrilling dose of entertainment as the latest tracks of &TV’s Bheema, Happu Ki Ultan Paltan, and Bhabiji Ghar Par Hai take excitement to the next level. Talking about the upcoming track in Bheema, Smita Sable, who plays Dhaniya shares, “Vishambhar (Vikram Dwivedi) marries Meera in a roadside temple, but Kailasha Bua (Neeta Mohindra) and Kalika Singh (Mayank Mishra) refuse to accept her. When they try to bribe the couple to leave the village, Vishambhar boldly declares a grand wedding. Enraged, Kalika Singh threatens to kill him, but Kailasha Bua stops him, vowing to make their lives miserable. Meanwhile, Bheema (Tejaswini Singh) stands tall against upper-caste mockery, empowered by Dr. Ambedkar’s wisdom. As the wedding rituals begin, Dharmsheela and Pinky attempt to harm Meera during the aalta ceremony, but Bheema exposes them. Vishambhar steps on the glass, defying their cruelty. Amidst this, Phulmatiya blames Dhaniya for the family’s divide, and Gaya confirms the partition. Despite Dhaniya’s efforts to prevent it, Bheema, inspired by Babasaheb Ambedkar, accepts the separation with dignity. Gaya and Phulmatiya then turn to Kailasha Bua for help dividing the house!”

 Geetanjali Mishra, aka Rajesh, spills the beans on the hilarious track in Happu Ki Ultan Paltan,” Rajesh complains to Happu (Yogesh Tripathi) that she has nothing new to wear, so he promises to take her shopping. Meanwhile, Rajesh’s friend tells her how she started a tiffin service to gain financial independence. On the other hand, Beni (Vishwanath Chatterjee) wins a legal case and takes Happu to a bar to celebrate. They get so caught up drinking that they forget about their shopping promise! Furious, Rajesh takes charge of her finances, with Katori Amma (Himani Shivpuri) fully supporting her. With their local dhobi (laundryman) failing at his job and monopolizing the area, Rajesh and her friends launch their laundry service. Even Malaika (Sonal Panwar) inaugurates it with a ribbon cutting! However, when Happu and Beni refuse to support them, Katori Amma throws them out of the house. While Beni quickly switches sides and supports the women, Happu starts living at the police station. The next day Happu accidentally spills tea on the Commissioner’s (Kishore Bhanushali) white shirt. The Commissioner gives him a strict ultimatum to clean the stain or lose his job! When Happu turns to the local dhobi for help, he demands that Happu shut down Rajesh’s laundry business first. Desperate, Happu agrees, but when the dhobi fails, the Commissioner is ready to fire him. After a lot of pleading, Happu gets one last chance. Meanwhile, Rajesh’s laundry business is booming, but she secretly misses Happu. Will she forgive him?”

Rohitashv Gour, aka Manmohan Tiwari revealing the upcoming track in Bhabiji Ghar Par Hai, “Tiwari (Rohitashv Gour) and Vibhuti (Aasif Sheikh) have been spending too much time with Prem (Vishwajit Soni), and his bad influence is rubbing off on them! They turn arrogant, talking rudely to everyone including Angoori (Shubhangi Atre) and Anita (Vidisha Srivastava). Their misbehaviour creates chaos in Modern Colony. One day, they humiliate Tika (Vaibhav Mathur) and Tillu (Salim Zaidi) in front of everyone, leaving them deeply hurt. Meanwhile, David Chacha (Annup Upadhyay) learns that a builder has won the legal case for Modern Colony’s land. To make things worse, the builder happens to be one of his acquaintances! When Anita finds out, she hatches a plan with Angoori and Chacha to teach Tiwari and Vibhuti a lesson. Instead of telling them directly, they trick them into believing that the builder has two sons who must be kept happy otherwise, they will all be thrown out of the colony. Tika and Tillu enter disguised as the builder’s sons! They move into Tiwari and Vibhuti’s homes and start bossing them around. Tables turn as they make Tiwari and Vibhuti work like servants demanding foot massages, cooked meals, and more!”.

Mumbai, 14 March 2025: Fevicol, India’s most iconic adhesive brand from Pidilite Industries Ltd., today announced the renaming of Marol Naka Metro Station to ‘Fevicol Marol Naka.’ This move is not only a tribute to the brand’s deep-rooted connection to the city but also a heartfelt homage to its visionary founder, the late Shri Balvantray Kalyanji Parekh, fondly known as the ‘Fevicol Man,’ on his 101st birth anniversary.

The renaming of the metro station not only reinforces Fevicol’s brand presence but also honours the vision of the man who built a great organization on the simple philosophy of bringing people and materials together seamlessly. The strategic partnership was facilitated by Madison Outdoor Media Solutions (MOMS).

As part of this transformation, one of the vestibules of the Marol Naka station has been turned into a walk-through gallery, showcasing Fevicol’s legendary advertisements from over the years. With the unique approach – setting Fevicol apart from other stations, the focus was to thoughtfully curate a space that connects audiences with the timeless and humorous Fevicol ads, which have brought smiles to Indians across generations. Commemorating the brand’s rich legacy, this unique exhibit allows commuters to relive Fevicol’s most memorable campaigns that have shaped Indian advertising. Additionally, multiple digital screens across the station have been dedicated to playing Fevicol’s iconic ads, ensuring that passengers experience the brand’s creative storytelling while in transit.

Speaking on this occasion, Bharat Puri, MD of Pidilite Industries, said, “At Pidilite, we believe in building lasting bonds. Our founder, Late Shri. Balvantray Kalyanji Parekh, realized his dreams in Mumbai and started the first manufacturing facility in this area. Celebrating his 101st birth anniversary, we honour his legacy and our connection to this city. The neighbourhood is now home to multiple Pidilite offices—this initiative brings immense pride to our employees who frequent this station daily.”

Jayesh Yagnik, CEO, MOMS, said, “As Fevicol continues to be an integral part of everyday life in India, it’s only fitting that we chose a platform that is central to the daily routines of millions of Mumbaikars. The Marol Naka Metro Station, as a key interchange hub, allows Fevicol to reach its target audience effectively and meaningfully. Madison’s meticulous approach has ensured this partnership is executed flawlessly, with a lasting impact for both Fevicol and Mumbai Metro.”

Mr. Rohit Chopra, COO, Times OOH said “We are thrilled to welcome Fevicol as the exclusive station branding partner at Marol Metro Station. As the sole concessionaire of Mumbai Metro Line 1, Times OOH is committed to delivering impactful brand experiences through high-visibility transit media solutions. This collaboration reinforces the power of metro advertising in connecting brands with millions of daily commuters, creating a lasting impression in a highly engaging environment. Marol is an elevated metro station on Mumbai Metro’s Line 1 (Blue Line), serving the Marol neighbourhood in Andheri (East), Mumbai. Andheri, being a key Commercial and residential hub in Mumbai, makes it an ideal station to build brand value while targeting a diverse audience. We are confident that this station will prove to be a valuable addition to the brand’s marketing initiatives.”

Bengaluru, March 14, 2025: TVS Motor Company (TVSM) – a leading global automaker in the two and three-wheeler segment – has further strengthened its partnership with PETRONAS Lubricants International (PLI) to elevate the Indian motorsport landscape. Under this expanded alliance, PLI will continue to be the title sponsor of TVS Racing – the country’s first factory racing team – for the next three years, supporting the team’s participation in the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC), and Indian National Motorcycle Racing Championship (INMRC). This partnership reaffirms the shared commitment of two companies towards promoting motorsports in India while reinforcing PLI’s position in the country’s high-performance lubricants market.

PETRONAS has been the title sponsor of TVS Racing across the 2022-2023 season, complementing the team’s four-decade legacy in Indian motorsports. As part of this partnership, PLI will continue as the official supplier of after-market oils to TVSM’s extensive dealership network. The PETRONAS TVS TRU4 product range will offer premium semi and full synthetic lubricants designed for high-performance TVS motorcycles, further enhancing engine efficiency and longevity. This collaboration not only reinforces PLI’s footprint in India’s two-wheeler market but also aligns with TVS Racing’s commitment to innovation and excellence in motorsports.

Speaking on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80% win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratizing motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship. Strengthening our partnership with PLI underscores our shared commitment to pushing the boundaries of performance and innovation. Their cutting-edge technology and experience in premier racing events perfectly compliments our vision for the sport. PLI’s expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”

Binu Chandy, Chief Executive Officer of PETRONAS Lubricants India (Pvt) Ltd said, “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence. This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.”

TVS Racing continues to dominate national and international motorsports, with Aishwarya Pissay extending her winning streak at the Bajas Championship and the TVS Asia One Make Championship (OMC) concluding a successful third season with 15 racers from nine countries. On the national stage, the team secured Teams & Manufacturer titles in INMRC Pro Stock (165cc & 301-400cc), championships across all INRC categories, and strong podium finishes at the INSC. The 14th season of TVS Indian OMC also wrapped up successfully, featuring 50 of India’s top racing talents.

With its ‘Track to Road’ philosophy, TVS Racing continues to shape the TVS Apache series, integrating race-derived technology into high-performance motorcycles. The PETRONAS TVS Racing Team remains committed to pushing the boundaries of motorsports excellence, setting new benchmarks across key racing formats.

14th March, 2025 – Beyond Key, a leading global technology solutions provider, is proud to announce that it has been Certified™ by Great Place To Work® for the sixth time in a row. This prestigious recognition is based entirely on feedback from Beyond Key employees, reflecting the company’s commitment to fostering an outstanding workplace culture.

Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviours that drive revenue growth, employee retention, and innovation.

“We are honoured to receive the Great Place To Work-Certified™ recognition for the sixth consecutive year. At Beyond Key, we prioritize our employees’ well-being, professional growth, and a culture of innovation,” said Mr. Piyush Goel, CEO and Founder of Beyond Key,. “This achievement is a testament to our team’s dedication and passion. We celebrate and thank them for making Beyond Key an exceptional workplace.”

Under Piyush Goel’s leadership, Beyond Key has achieved remarkable milestones, including being recognized as a “Great Place to Work” for six consecutive years, securing a spot among the Top 25 Organizations for Building Culture and Innovation for All, Great Place for Millenials and ranking 35th in India’s Great Mid-Size Workplaces 2024 by Great Place to Work®. Additionally, Beyond Key was named an Inc. 2024 Power Partner Award Winner, and now being named a Great Place to Work for the sixth time in a row has reinforced industry leadership.

Beyond Key continues to foster an inclusive, engaging, and innovative work environment through various initiatives. The company has encouraged specific policies, such as flexible work arrangements, leadership development programs, mental health support, and diversity and inclusion initiatives, resulting in positive outcomes like improved employee satisfaction, higher retention rates, and enhanced collaboration.

At Beyond Key, we take pride in fostering a workplace culture that empowers our employees, ensuring they feel valued, motivated, and supported in their career growth. As a Great Place To Work Certified company, we remain committed to creating an environment where innovation thrives, and our people continue to excel.