Archives April 2025

Doctors Embrace Transcendental Meditation as a Prescription for Whole-Body Wellness

New Delhi, 11th April 2025: Transcendental Meditation (TM), once known primarily as a personal well-being practice, is now emerging as a clinically supported tool in modern medicine. Doctors and hospitals are increasingly recommending TM to complement conventional treatments, citing its powerful impact on physical, mental, and emotional health.

 Medical research has significantly bolstered TM’s credibility in the healthcare community. The American Heart Association reported in 2017 that TM lowers high blood pressure, reducing the risk of heart attacks and strokes. A major NIH study found TM reduced PTSD symptoms by over 50%, surpassing many traditional therapies. A groundbreaking five-year study published in Psychosomatic Medicine found that those practicing TM had 55.4% lower hospitalization rates compared to non-practitioners.

 Scientific journals continue to validate TM’s holistic benefits. TM has been shown to lower cortisol levels, the stress hormone by 30 to 40% (NeuroReport), reduce sleep disturbances by 50% (Journal of Sleep Research), cut medication use by 23% (Health Affairs), and enhance immune response by up to 50% (Psychosomatic Medicine).

 Aditi Shrivastava, Senior Transcendental Meditation Teacher, stated, “We are at the cusp of a healthcare revolution, where inner calm and scientific healing converge. TM does not replace medical treatment, but it supercharges it, allowing the body to heal from within while managing stress effectively.”

 Dr. Amit Arora, Chief Medical Officer at Maharishi Ayurveda, said, “I highly recommend Transcendental Meditation to all my patients to maintain their health and for speedy recovery from their chronic and complicated diseases. I feel that TM is the most powerful invisible medicine.”

 With this growing body of evidence, TM is being adopted across healthcare and corporate ecosystems. Hospitals such as Maharishi Ayurveda Hospital have incorporated TM into patient care protocols, while organisations across India are using it to improve employee well-being, mental clarity, and resilience. As India and the world move toward integrative healthcare, TM is offering a safe, evidence-based, and deeply effective approach to healing, redefining how we care for the mind and body in today’s high-stress world.

India SME Forum ties up with Amazon India to launch seller education campaign to further Government’s vision

INDIA SME FORUM-Logo

Bengaluru, April 11, 2025 — In association with the Ministry of MSME, Government of India, India SME Forum (ISF) has initiated a campaign in collaboration with Amazon to create awareness about the BIS related compliance for their members. Recent news reports have highlighted the need for seller education and awareness about BIS standards among sellers. Taking full responsibility, and in an effort to educate India’s seller ecosystem about necessary standards and compliances, the Forum for Internet Retailers, Sellers & Traders (FIRST), the B2C division of India SME Forum, is initiating a campaign with Amazon India for capacity building of MSMEs. This includes a series of workshops, sectoral webinars, educational films, short videos, along with practical content and hands-on support through a helpline. 

Vinod Kumar, President, India SME Forum stated, “Our aim is to enable small businesses to thrive with the right knowledge, tools, and transparency. We welcome the partnership by Amazon India to educate our members on the necessary formalities. These sessions are an opportunity to foster greater understanding between sellers, industry leaders and regulators.”

“We are committed to enable sellers on Amazon.in to provide compliant and safe products to the end-customers. We are happy to work with ISF to organize these sessions over the next few months for their members,” said Amit Nanda, Director, Selling Partner Services, Amazon India.

The sectoral webinar series will be held under Enterprise Matters, a platform focused on debates, discussions & deliberations on challenges and burning issues of MSMEs between the entrepreneurs and policy makers. Led by India SME Forum President Vinod Kumar, the session will bring together industry experts, sellers, and manufacturers to discuss the importance of BIS compliance and safety standards. 

The discussion will cover best practices for staying compliant, key regulatory updates, and their role of sellers from a customer trust and safety perspective. The session will also explore ways to strengthen collaboration between sellers and regulators in India’s evolving digital commerce ecosystem. The webinar will be streamed live on the India SME Forum’s Facebook and YouTube channels, making it widely accessible to sellers, policy observers, and media audiences across the country.

AI Integration Elevates Productivity and Customer Experience at Bank of America

April 9, 2025

MUMBAI – Bank of America uses innovative technology to meet and anticipate the needs of its clients and 213,000 employees. For many years, this commitment has carried through in its approach to AI and machine learning. The technology is embedded today across the company’s business lines and areas including global technology, operations, and training.

“AI is having a transformative effect on employee efficiency and operational excellence,” said Aditya Bhasin, Chief Technology & Information Officer at Bank of America. “Our use of AI at scale and around the world enables us to further enhance our capabilities, improve employee productivity and client service, and drive business growth.”

Seven years ago, in 2018, Bank of America launched Erica®, the first widely adopted AI-driven virtual financial assistant, within its mobile app. Since then, clients have interacted with Erica more than 2.5 billion times, with 20 million clients now actively using the virtual assistant.

Bank of America’s approach to AI includes human oversight, transparency, and accountability for all outcomes. In addition to recently shared examples of how AI benefits clients and employees, our employees’ use of AI continues to expand in areas such as:

· Erica for Employees – Building upon Erica’s success, in 2020, Bank of America launched Erica for Employees, an AI-driven internal virtual assistant which was rapidly adopted during the pandemic by employees seeking technology support in areas such as mobile device password reset, device activation, and many others. In 2023, the functionality was expanded to assist with additional topics such as where to review health benefits, locate payroll and tax forms, and more.

Today, over 90% of employees use Erica for Employees, with the virtual assistant having reduced calls into the IT service desk by more than 50%. The capabilities will expand this year to offer enhanced search and assistance across a broader set of topics – including answers to employee questions about Bank of America products and services – with plans to leverage both AI and generative AI (GenAI).

· ask MERRILL® and ask Private Banking® – Leveraging the technology behind Erica, these tools help Merrill and Bank of America Private Bank teams efficiently curate information to deliver superior client experiences. When needed, the chat functionality can also connect teams with experts at the bank for help with more complex requests. In 2024, there were more than 23 million interactions with ask MERRILL and ask Private Banking, an increase of 1 million over 2023, helping employees more proactively connect with clients about timely and relevant opportunities.

· Capturing client feedback – This internally-developed GenAI capability is used by Bank of America call centers to summarize call recordings, which helps increase efficiency and ensure the company remains in tune with clients’ needs and improves their experiences. Previously, teammates would manually generate these summaries. Future enhancements this year will extend to other communication channels.

· The Academy – Bank of America’s onboarding, education, and professional development organization uses AI to provide interactive coaching through conversation simulators that enable teammates to practice different types of client interactions and increase proficiency through real-time feedback. Employees completed over 1 million simulations last year, with many noting that practicing client conversations helps them deliver better and more consistent service.

Additional AI deployments underway helping to increase employee productivity and improve client service include:

· Coding assistance – Bank of America software developers are using a GenAI-based tool to assist with code writing and optimization, through which they have experienced efficiency gains of over 20%.

· Preparing for client meetings – Developing materials in preparation for meetings with current and prospective business clients can take several hours per meeting. AI helps automate and standardize the creation of drafts of materials for meetings with Bank of America Business Banking and Global Commercial Banking clients, with the opportunity for employees to reallocate tens of thousands of hours per year to client engagement and growth.

· Contact center optimization – A modernized desktop tool leveraging AI proactively provides guided assistance to customer service specialists in Bank of America contact centers, enabling them to deliver a more personalized client experience, increase client satisfaction, and reduce call handling times.

· Research summaries – An internally-developed GenAI platform enables the Global Markets sales and trading team to search, summarize, and synthesize our industry-leading research and market commentary more quickly and efficiently.

AI Patent Portfolio
Bank of America holds nearly 7,400 granted patents and pending patent applications, the most U.S. granted patents of any financial services company. More than 1,200 of these patents are AI and machine learning focused – representing 17% of the patent portfolio – and more than half have already been granted.

Other technology categories in which new patents were granted last year include information security, online and mobile banking, payments, data analytics, and augmented and virtual reality. This is thanks to the company’s more than 7,800 talented inventors in 14 countries and 42 U.S. states, and a culture that empowers teammates to explore and develop innovative solutions for individuals and businesses globally.

Bank of America spends $13 billion annually on technology, of which approximately $4 billion will be directed to new technology initiatives in 2025.

New HYDRA Platform Offers Legal Transparency and Loan Clarity in Real Estate Deals

Hyderabad, April 11, 2025 — A.V. Ranganath, Commissioner of HYDRA (Hyderabad Disaster Response and Asset Monitoring and Protection Agency), today launched HRCSIndia.com, a free online platform that offers verified, unbiased legal and loan information on real estate properties. The launch event took place at LB Nagar in the city.

Developed by HRCS India, a Hyderabad-based, RERA-certified organization with 21 years of industry experience, the platform aims to empower property buyers, sellers, and stakeholders with accurate and transparent information at no cost.

MR AV RANGANATH SEEN BEING WELCOMED TO THE LAUNCH OF HRCS INDIA PLATFORM

“HRCSIndia.com is a first-of-its-kind initiative, created to address the widespread confusion and fear among buyers following recent demolitions. Many people are unsure whether a property lies within Full Tank Level (FTL) or lake buffer zones. Our platform is designed to bridge this information gap and help people make informed decisions,” said Mr. Harshavardhan Reddy, Founder and CEO of HRCS India.

Commissioner’s Remarks

Addressing a gathering of over 150 attendees, Mr. A.V. Ranganath emphasized that it is unfair to blame HYDRA for the slowdown in Hyderabad’s real estate sector.

“HYDRA is not responsible for the stagnation in the market. Many unsold flats existed even before HYDRA was formed. Our role is to protect public assets and ensure transparency,” he said.

He appreciated HRCS India for volunteering to provide legal clarity and loan transparency free of cost, comparing their efforts to marriage matchmaking — helping buyers find the right property match safely.

“Real estate is a lifetime investment and a dream for many. That dream should not be shattered due to a lack of knowledge. Transparency and awareness are essential,” he added.

HYDRA was established through an executive order to protect public assets — including roads, drains, water bodies, parks, and other infrastructure — under the jurisdiction of GHMC and the Telangana state government. It is the first body of its kind in India and has full legal powers.

The commissioner further stated that HYDRA plans to sign an MoU with the National Remote Sensing Centre (NRSC) to use satellite and remote sensing technology to identify lake encroachments and demarcate Full Tank Levels (FTLs). This will help prevent disputes and protect natural water bodies.

Legal Awareness and FTL Concerns

“Thanks to HYDRA’s efforts, more people today are aware of what FTL means. It is not a new concept; it is mentioned in several laws such as the Telangana WALTA Act (2002), the Environment Protection Act (1986), the Irrigation Act, and the Building Rules — all of which prohibit construction in FTL and buffer zones,” Ranganath clarified.

He acknowledged that real estate earned a bad reputation due to land grabbers, fly-by-night operators, and a lack of transparency. “This must change,” he urged, emphasizing the need to protect people from exploitation.

HRCS India’s Mission

“If you’re confused about where to buy property in Hyderabad, or worried whether a plot falls within an FTL or buffer zone, we understand your concern. That’s why we created HRCSIndia.com — a completely free, transparent platform to guide you,” said Mr. Harshavardhan Reddy.

He reiterated that HRCS India does not promote or sell any property, but solely aims to educate and empower stakeholders. “This is a no-cost, unbiased, information-first platform meant to help people make safer real estate decisions, especially in the wake of HYDRA demolitions,” he added.

Shraddha’s Children Academy Becomes India’s First ViewSonic Future School Digital Hub

Chennai, 11, April 2025: ViewSonic Corp., a global leader in visual and EdTech solutions, proudly recognises Shraddha’s Children Academy, Chennai as the first certified “Future School” in India under its global flagship program. This certification honours the school’s exemplary use of ViewSonic’s integrated EdTech ecosystem. With this recognition, Shraddha’s Children Academy becomes a benchmark institution for technology-enabled education in the country, demonstrating how digital tools can drive engagement, innovation, and future-readiness in classrooms. A Memorandum of Understanding (MoU) formalising this certification was signed today at the school.

The Future School Program represents a major milestone in ViewSonic’s commitment to transforming the education landscape in India. The initiative is designed to acknowledge the schools that have seamlessly integrated advanced EdTech solutions into their classrooms, thereby delivering personalized and future-ready learning experiences for students.

“India’s education landscape is evolving rapidly, and we want to ensure that schools are not just adapting but leading in EdTech adoption,” said Mr. Muneer Ahmad, Vice President, ViewSonic India. “Through the Future School Program, we are delivering an all-encompassing solution that simplifies technology integration for educators while fostering an engaging and future-ready learning environment for students. Our goal is to simplify technology for educators, enhance teaching efficiency, and create engaging, student-centered learning experiences.”

“At Shraddha, learners are at the center of everything we do. Our partnership with ViewSonic will help us create more interactive, engaging, and inclusive classrooms, empowering students to learn better and dream bigger.” Mr Naveen Velagapalli – Managing trustee, Shraddha’s Children Academy

Chennai’s Shraddha’s Children Academy Leads the Way

Shraddha’s Children Academy has integrated 45 ViewSonic Interactive Flat Panels across its classrooms, enabling dynamic, collaborative, and visually enriched lessons. Teachers are actively using myViewBoard, a digital whiteboarding and content creation tool, to deliver customised learning experiences and boost student participation. This proactive adoption and effective use of ViewSonic’s technology ecosystem made the school a natural fit for the Future School certification.

The ViewSonic Future School Program is anchored in a seamless, all-in-one ecosystem, which includes:

● ViewBoard: These touch-enabled displays make lessons more engaging and interactive, encouraging active student participation.

● myViewBoard Software: A digital platform for creating, sharing, and collaborating on lessons, enabling teachers to deliver personalized content in both physical and remote settings.

● ClassSwift: A tool that provides real-time insights into student engagement, allowing teachers to adapt lessons for better learning outcomes.

● Manager Advanced: A management software that simplifies IT operations by enabling remote monitoring and updates of all connected devices.

● Professional Development Program: Extensive training and certification for teachers to ensure they can maximize the potential of ViewSonic’s tools.

By offering an integrated suite of solutions, ViewSonic removes the complexity of adopting multiple vendors, allowing educators to focus on what matters most—teaching and learning.

Bridging the Gap Between Technology and Learning

The Future School Program is rooted in ViewSonic’s belief that technology should serve as an enabler, not a barrier. To this end, the company offers comprehensive onboarding and technical support to every participating school. From teacher training to backend integration, ViewSonic ensures a smooth and stress-free experience for institutions undergoing digital transformation.

GreenLine Raises Dollar275 Million to Drive Sustainable Logistics, Backed by Nikhil Kamath

New Delhi, 11st April 2025: GreenLine Mobility Solutions Ltd., an Essar venture and India’s only green logistics operator of LNG and electric-powered heavy commercial trucks, has announced a $275 million equity investment to accelerate the decarbonisation of heavy trucking in India. This includes a $20 million investment from Nikhil Kamath, marking a significant boost to India’s green logistics transformation.

GreenLine aims to decarbonise India’s transportation sector, which contributes nearly 15% of the country’s total carbon emission. The funding will enable the deployment of over 10,000 LNG and EV trucks, along with the establishment of a nationwide network of 100 LNG refuelling stations, EV charging stations, and battery swapping facilities. This comprehensive initiative aims to reduce 1 million tonnes of carbon emissions annually.

green line

India’s road logistics sector, with over 4 million trucks already in operation and continuing to grow, remains one of the country’s most carbon-intensive industries. Aligned with the Indian government’s ambitious goal to reduce greenhouse gas emissions, GreenLine is committed to transitioning India’s heavy-duty vehicle (HDV) fleet to LNG and EV trucks to promote cleaner, more sustainable transport. The company offers its logistics services at cost parity with diesel trucks, ensuring that customers can reduce carbon emissions without incurring any additional costs.

GreenLine’s LNG-powered trucks reduce CO₂ emissions by up to 30%, making them a trusted partner for corporates aiming to achieve their sustainability goals. The company’s current fleet of over 650 LNG trucks serves marquee companies across industries such as FMCG & E-commerce, Metals and Mining, Cement, Oil & Gas, Chemicals, etc. The fleet has already covered over 38 million kilometres, reducing CO₂ emissions by 10,000 tonnes.

Anshuman Ruia, Director, Essar said “We are really excited about this game-changing shift in India’s heavy trucking industry. We see this as an opportunity to not only build the green mobility ecosystem, but also, in the future, invest in clean energy sources to power our electric trucks. This integrated approach will significantly reduce emissions, cut down on energy imports, and help drive India towards achieving a more sustainable, energy-secure future.”

Anand Mimani, CEO, GreenLine Mobility Solutions Ltd. said, “GreenLine has been at the forefront of decarbonising India’s heavy trucking industry, making significant progress from the very start. As leaders in this space, this investment brings us even closer to our vision of transforming India’s road logistics sector. We request India Inc. to embrace this evolving landscape and actively support the transition towards a greener and more sustainable future for all.”

Nikhil Kamath, Investor and Entrepreneur said “The logistics industry needs to evolve—faster, cleaner, and smarter. Green mobility isn’t just a trend; it’s the inevitable future. Backing GreenLine is a bet on that future, where sustainability and efficiency go hand in hand. More companies need to take the leap, adopt green tech, and rethink how we move goods at scale. This shift is happening—with or without you”

Driving the EV Future: Audi India Expands Charging Network Beyond 6,500 Points

Mumbai, April 11, 2025: Audi, the German luxury car manufacturer, today announced a transformative leap in electric vehicle (EV) infrastructure, crossing 6,500+ charging points across the country as part of Phase II of its segment-first ‘Charge My Audi’ initiative. The brand has added 16 new partners to accelerate luxury EV adoption in the country. With 75+% of these locations equipped with DC fast-charging technology, the network is designed to enhance convenience, reduce charging times, and support the growing demand for electric vehicles in India.

audi

The Phase-II expansion added 5,500+ new charging points in strategic locations, including highways, urban hubs, and commercial destinations, ensuring Audi e-tron owners enjoy seamless long-distance travel and daily commutes. Audi India has partnered with 16 new EV infrastructure providers to bolster this network, integrating advanced features such as real-time charger availability, route planning, easy start/stop via the ‘myAudi Connect’ app. With the additional network, ‘Charge My Audi’ now ensures coverage across 28 states and union territories, 850+ cities and 4,700+ locations.

In addition to the Phase-II expansion, Audi has extended complimentary charging for all e-tron customers until December 31, 2025. This allows e-tron owners to continue enjoying free charging across Audi’s extensive network of chargers, accessible through our CPO partners via the ‘myAudi Connect’ application.

Mr. Balbir Singh Dhillon, Head of Audi India said, “As electric vehicle adoption accelerates in India, establishing a robust charging network is crucial, and with over 6,500 charging points and a focus on DC fast chargers, we are enhancing convenience, reducing charging times, and expanding accessibility for our customers. The second phase of our ‘Charge My Audi’ initiative marks a major step forward in enhancing the EV ownership experience. Our partners remain integral to this journey, and we look forward to driving the shift toward electric mobility together.”

Audi’s Charge My Audi initiative is supported by a network of ChargePoint Operators, including: Shell India, Adani Total Energies E-Mobility Ltd. (ATEL), Charge Zone, Statiq, Gentari India, Relux Electric, Lion Charge, chargeMOD, Xobolt, Earthtron, Aargo EV Smart, Eco Plug Energy, GreenShift, Kurrent Charge, E-Fill, Electric Fuel, iONCHARGE, SR Charging, Tecell, Yo Charge.

The initiative builds on the success of Phase-I, which introduced route-mapping tools and destination charging hubs. This feature has enabled many hassle-free journeys for Audi customers by allowing pre-journey planning with chargers along the route and providing real-time charger availability status. The ‘Charge My Audi’ platform, powered by Numocity Technology’s eMSP platform, offers live updates and integration with public charging stations for a holistic charging experience.

With the total charging network with ‘Charge My Audi’ standing at over 6,500 charging points across the country, Audi India remains committed to providing an accessible, reliable, and convenient charging infrastructure. Audi’s e-tron range in India remains central to the brand’s vision for sustainable mobility. This charging infrastructure push aligns with Audi India’s broader goals, following a strong 2024 marked by the 100,000-car milestone on Indian roads and the success of its ‘100 Days of Celebration’ campaign.

Trustwell Hospitals Announces Installation of State-of-the-Art Catheterization Laboratory

Bengaluru , 11 April 2025Trustwell Hospitals is proud to announce the successful installation of a new, state-of-the-art advanced Catheterization Laboratory (Cath Lab), marking a significant advancement in cardiovascular care for the Bengaluru community.

trustwell

Dr C N Manjunath noted cardiologist & MP from bengaluru rural speaking on the occasion said, “in the earlier days angiogram was scary but today it is like a lollipop. One noted doctor asked me once why you didn’t build your own hospital, I said I couldn’t have built so many cardio hospitals for people at large in State/Nation. He also said, “with so many medical colleges & doctors churning out year on year it will get highly competitive & we will also see BPL (below poverty line) doctors”. Doctors are also combating two new ailments “silent death” by not talking to one another & screen time deaths” this is due to high speed tech developments”.

The new Cath Lab, equipped with the latest imaging technology and minimally invasive capabilities, will allow Trustwell Hospitals to perform a broad range of diagnostic and interventional Cardiac and Neuro procedures with enhanced precision, safety and efficiency. This includes coronary angiography, angioplasty, pacemaker implantation, Stroke Intervention, Lung intervention and other life-saving interventions.

“This new facility reflects our ongoing commitment to providing exceptional Cardiac along with Neuro interventional care to our patients,” said Dr. H V Madhusudhan Chairman and Managing Director, Trustwell Hospitals. “With this cutting-edge technology, we can diagnose and treat heart conditions faster and more effectively, improving outcomes and saving lives.”

Designed with both patients and clinicians in mind, the Cath Lab offers a streamlined workflow, reduced procedure time and improved imaging quality, all within a patient-centered environment. The new installation will also support training and research efforts, further reinforcing Trustwell Hospitals position as a leader in specialized care.

This GE Cath lab is Simple, centralized with automated controls which lets drs control systems and images. With simple menus, the Central touchscreen lets you control most system functions, configure the system, modify imaging parameters, control images displayed on the monitors, and manipulate advanced applications. The comfortable, easy-to-grasp control knob makes it easy to pan the table, position the gantry, and perform procedures. With this technology you can directly take the stroke patients for intervention by avoiding the time taken for other imaging’s.

From Soil to ROI: The Vibez Estates Blueprint for Profitable Farmland Ownership

Vibez logo-01

In a world increasingly shaped by volatile markets and digital assets, there’s a quiet revolution happening beneath our feet—literally. Real estate, especially in the farmland sector, is witnessing a resurgence. Global investors, particularly High Net-Worth Individuals (HNIs), are showing a growing preference for real assets that offer tangible returns and emotional satisfaction. In India, this sentiment is stronger than ever. As the urban sprawl accelerates, owning a slice of nature isn’t just a lifestyle choice, it’s an intelligent investment strategy. And leading this movement is Vibez Estates, a Karnataka-based enterprise that has redefined farmland ownership for the modern investor.

The Case for Farmland in India’s Investment Landscape

India’s real estate sector is projected to reach $1 trillion by 2030, driven by increasing urbanisation, infrastructure development, and a rising middle class. Within this spectrum, farmlands are emerging as a high-potential subsegment. The appeal? Low volatility, rising land value, and passive income opportunities. For HNIs seeking portfolio diversification, farmland offers security that equities and crypto cannot match—plus the unique perk of weekend getaways and legacy planning.

Yet, owning and managing farmland in India is anything but simple—until now. Vibez Estates has stepped in to bridge the gap between aspiration and execution with a well-structured, profitable blueprint that turns “soil to ROI.”

A Full-Circle Investment Experience

Unlike traditional property firms, Vibez Estates offers more than just land—it delivers a holistic ownership experience. It starts with carefully selected, legally vetted farmland across Karnataka’s pristine locales—Sakleshpur, Channapatna, Mudigere, and more. But that’s just the beginning.

Once purchased, each plot is transformed into a fully managed agricultural asset. Whether it’s a coffee estate, teak plantation, or fruit orchard, Vibez handles every stage—soil testing, plantation design, cultivation, maintenance, harvesting, and even post-harvest sales.

This means you, the investor, can reap the financial and lifestyle benefits of farm ownership without dealing with any of the operational headaches.

Smart, Sustainable, and Revenue-Driven

The hallmark of Vibez Estates’ offering is its blend of agriculture with annuity-like income. By focusing on high-demand crops like Robusta coffee, pepper, and sandalwood—and leveraging long-term timber plays like teak—the company ensures that every estate is geared toward long-term value creation.

Take teak plantations, for instance. Teak is a slow-growing, high-value wood that matures in 15-20 years. Vibez estimates an average CAGR of 14-16% over the life of the investment—an impressive figure for any long-horizon asset class.

And that’s not all. In regions like Sakleshpur, the estates double as eco-retreats and short-stay vacation homes, offering investors dual returns through agriculture and Airbnb-style rentals. These properties are designed with sustainability in mind—solar-powered, water-harvesting enabled, and set amid biodiversity-rich zones. The result is a high-return, low-carbon portfolio addition.

Innovation Meets Experience

Behind Vibez Estates’ success lies a team with deep real estate, agricultural, and hospitality expertise. The company doesn’t just sell a vision; it executes it with precision—thanks to its fully integrated model, which includes land acquisition, plantation development, farm management, marketing, and customer service.

What sets it apart, however, is its transparency and tech-first approach. Investors can track their property, receive crop reports, and even monitor farm performance through digital dashboards. With an active community of over 700 investors and 1,500+ acres under management, Vibez isn’t just offering farmland—it’s offering peace of mind backed by performance.

Building Not Just Farms, But Futures

Vibez also addresses a significant emotional quotient in its investment strategy: the human desire to reconnect with nature. In an age of concrete skylines and pixelated sunsets, Vibez offers HNIs a retreat into something real. The option to build luxurious farmhouses and nature resorts on your land elevates the ownership experience, making it both a financial asset and a personal sanctuary.

And while others in the space treat land as a commodity, Vibez nurtures it as an ecosystem—rich in biodiversity, culture, and community.

Why It Works

  • Legal Clarity: Every plot is 100% legally verified with clear titles.

  • Sustainable Farming: Organic practices and soil conservation are the norm.

  • End-to-End Management: Investors don’t need to lift a finger post-purchase.

  • Multiple Income Streams: Timber, crop sales, and tourism rentals.

  • Exit Opportunities: A built-in buyback or resale network.

Final Thoughts: The Soil-Based Gold Standard

As asset classes get more complex and speculative, farmland is emerging as the new gold standard—grounded, productive, and increasingly profitable. Vibez Estates understands this shift and has crafted a business model that delivers both emotional dividends and real-world returns.

For those looking to diversify their investment portfolio while embracing a more sustainable, grounded future, Vibez isn’t just an option—it’s the blueprint.

After all, in a time of virtual assets and digital disruption, what could be more real than land that pays you back, season after season?

Parineeti Chopra redefines Summer Skincare with La Pink’s Vitamin C Sunscreen SPF 50

PLP_0703 (1)India, April 2025: Are sun damage, dullness, and uneven skin tone taking a toll on your summer glow? Parineeti Chopra, the proud brand ambassador of La Pink, has the ultimate skincare solution to keep your skin protected, hydrated, and radiant—even in the harshest heat! Introducing Parineeti’s personal favorite, La Pink’s Vitamin C Sunscreen SPF 50, a revolutionary 100% microplastic free formula designed to shield your skin from harmful UV rays while enhancing its natural glow. Packed with antioxidant-rich Vitamin C and SPF 50 protection, this sunscreen is Parineeti Chopra’s go-to secret for refreshed, youthful, and sun-protected skin. With a 100% microplastic-free formula, it delivers broad-spectrum defense while nourishing your skin for a bright, healthy look.

As the seasons change, so do our skincare needs. Heat, humidity, and sun exposure can accelerate skin damage, leading to dark spots, dullness, and premature aging. That’s where La Pink’s Vitamin C Sunscreen SPF 50 steps in—it protects, brightens, and hydrates in one effortless step.

A firm believer in clean beauty, Parineeti Chopra loves products that blend natural ingredients with science-backed efficacy. “I’m constantly exposed to the sun, harsh lights, and pollution, so I need skincare that truly works for me. La Pink’s Vitamin C Sunscreen SPF 50 not only protects my skin but also enhances its brightness and keeps it healthy,” says Parineeti Chopra, Brand Ambassador, La Pink.

What Makes This Serum a Must-Have?

  • Shields from Photodamage – Shields skin from UVA & UVB damage.

  • Boosts Glow with Vitamin C – Brightens skin & reduces dark spots

  • Lightweight & Non-Greasy – Perfect for everyday wear & zero white cast.

  • Hydrates & Nourishes – Keeps skin soft & supple all day long

Whether you’re heading to work, on vacation, or simply enjoying a sunny day, this sunscreen keeps your skin looking youthful and radiant while offering the ultimate sun protection.

La Pink is more than just skincare; it is a conscious beauty movement committed to microplastic-free, skin-loving formulations that care for both your skin and the planet. By merging luxury skincare with sustainability, La Pink ensures clean, research-backed ingredients that deliver real results.

Say goodbye to summer skin woes and hello to protected, radiant skin with La Pink’s Vitamin C Sunscreen SPF 50. Stay fresh, hydrated, and glowing all summer long!