Myntra unveils its latest brand campaign ‘Trend IRL’ with Kiara Advani, spotlighting real-life trendsetters

Myntra unveils

Bengaluru,7th May 2024: Myntra, one of the leading fashion, beauty, and lifestyle e-commerce destinations, has announced the launch of its new brand campaign, ‘Trend IRL (In Real life)’, featuring Indian actress Kiara Advani. The campaign celebrates the real-life trendsetters, who with their trending fashion from Myntra inspire others around them to be more fashionable, enabling them to ‘Trend in Real Life’, and solidify the brand’s position as the ultimate destination for the latest trends. As part of the campaign, Kiara features in two films, showcasing the wide range of trends across women’s ethnic and western wear available on the platform.

Over the years, Myntra has strengthened its platform to offer trends to fashion-forward consumers. Myntra’s TrendNxt, an initiative designed to redefine how customers engage with fashion trends, brings several exciting in-app experiences aimed at enhancing trend discovery. With a dedicated bottom navigation on the app leading to the TrendNxt landing page, users can dive into editorials, listicles, and featured trends and enjoy a personalized experience. The platform refreshes new trends every week, currently offering 50,000+ trending styles to customers to always be at their trendiest best.

Kiara’s continued association with Myntra, as the platform’s brand ambassador, stems from her embodiment of the brand’s ethos and her status as a fashion trendsetter. With her consistently impeccable fashion sense that serves as an inspiration to many, she seamlessly aligns with the campaign’s core message of empowering everyone to ‘trend in real life.’

The campaign features a series of films spotlighting various trends, from ruffle dresses to corporate in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear, reinforcing Myntra’s position as one of the trendsetting leaders.

Mia by Tanishq Launches ‘Glow with Flow’ Collection Featuring Rakul Preet Singh for Akshaya Tritiya

 Akshaya Tritiya Featuring

7th May 2024 As Akshaya Tritiya draws near, Mia by Tanishq, one of India’s trendiest precious fine jewellery brands unveils its collection- ‘Glow with Flow’. This latest addition to Mia’s collection draws inspiration from nature’s delicate beauty. Amidst this auspicious occasion, the designs in the collection are like the flow of a river symbolizing blessings, new beginnings, and prosperity, celebrating life’s infinite possibilities and mirroring its essence to perpetual abundance.

Inspired by the gentle caress of winds and the undulating rhythm of rivers’ streams, each design within ‘Glow with Flow’ collection is a testament to the harmony found in embracing the flow of life. Featuring a wide range of 14kt & 18kt dazzling gold &sparkling diamond jewelry with over 200 designs, the collection has modern, elegant, and trendy jewelry pieces designed to style one for every occasion effortlessly. The wide assortment of studs, finger rings, bracelets, earrings, earcuffs, pendants, and neckwear caters to diversified consumer preferences. To celebrate the auspicious occasion, Mia has introduced its special Akshaya Tritiya offers, where customers can buy 1 & get 3%off*, buy 2 & get 10%off*, buy 3 & get 15% off* on diamond products starting Rs. 5000/-and a flat 10% off on making charges of gold jewelry. Furthermore, for bill values surpassing Rs.75,000/-customers can enjoy a flat 15% discount*. The offer is valid till 12th May 2024 in all Mia by Tanishq retail outlets and online channels.

Featuring sets with stunning designs inspired by the graceful currents of wind and water, each piece within the collection mirrors one’s boundless potential. It also houses a selection of pieces embellished with the radiant luster of Keshi pearls, renowned for their captivating glow and diamonds set in breath-taking designs. Among the highlights are pieces holding a sliding pearl that flows ingeniously echoing the collection’s inspiration. From cascading earrings reminiscent of waterfalls to delicate bracelets echoing the soft breeze through leaves, and crafted rings in radiant yellow gold, symbolizing life’s joyful journey, every element of the collection embodies the vivacity of dreams and the boundless potential of life.

Step into the world of Mia, where each piece tells a story of delight and elegance, perfect for gifting on cherished occasions like weddings or auspicious occasions. Whether you’re celebrating a significant milestone, or simply seeking to etch Akshaya Tritiya into your memory, Mia offers pieces that resonate with the authenticity of your emotions.

Speaking on the collection, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq, said, “This Akshaya Tritiya, we are delighted to launch Mia’s ‘glow with flow’ collection. Glow with Flow is an exclusive in-house designed piece inspired by the flow of the river and her various moods – vivacious, serene, meandering but bringing in abundance and prosperity where she flows.

The diamonds capture the glisten of the sun on the water, while the Keshi pearls reflect the soft glow of the moonlight on the water. Each design is contemporary and yet timeless and a gentle reminder to pause, breathe, and confidently go with life’s flow with optimism and confidence.

The team at Mia takes this opportunity to wish everyone abundance and prosperity this Akshaya Tritiya.”

‘Glow with Flow’ is not merely a collection of jewelry; it is a symbol of vibrant dreams and the celebration of life’s abundant possibilities. Each piece is meticulously crafted to mirror the radiant glow of one’s inner light, a reflection of the wearer’s true essence.

Let us revel in the magic of life’s endless flow with Mia’s ‘Glow with Flow’ collection, available across all Mia stores, select Tanishq stores, and various online channels including their homesite and application.

Zoya’s Design Celebration with Gauri Khan at The Chambers – Taj Mahal, New Delhi

Zoya's Design

New Delhi, 7th May 2024: Zoya, from the House of Tata and The Chambers at Taj Mahal, New Delhi presented an evening celebrating the atelier’s storied legacy while raising a toast to its eternal muse, the Zoya Woman. The vibrant gala was hosted by Amanpreet Ahluwalia, Business Head of Zoya, with a showcase of its most iconic collections in a special Rendezvous at The Chambers. Celebrated designer Gauri Khan, a long-standing friend of the House, joined Zoya in embracing the spirit of the celebration.

“Zoya stands unwaveringly proud of its Indian roots and cultural legacy,” stated Amanpreet Ahluwalia. “Each Zoya creation seamlessly intertwines the richness of traditional Indian craftsmanship with a contemporary perspective and serves as a resplendent reminder to women everywhere that their true beauty lies in embracing their uniqueness.” For this special evening, Zoya selected four exquisite collections of wearable art rich with meaning. Each rare creation, embodied the essence of the Zoya woman, embracing her true self with grace and confidence.

Zoya’s Rooted drew metaphoric inspiration from the resilience of rainforests, honoring the inner strength of the Zoya woman, with vibrant spirit. Inspired by the rich heritage of the eternal city, Zoya’s Banaras captured her fascination for the city’s cultural splendor. Incorporating rare materials and ancient techniques, such as engraving and intricate enameling, Banaras paid homage to the city’s iconic rituals and landmarks, encapsulating their mystical allure in every piece. With a poetic narrative and exceptional gemstones, Zoya’s Beyond – A Boundless Journey, inspired by the majestic Indus river symbolized the feminine spirit as a force of nature, capturing the myriad stages of a woman’s existence.

Zoya’s high jewelry collection, Her Becoming created a revolutionary look in white diamonds inspired by ancient Ikat patterns. Featuring unusual stone cuts like Cadillacs, trapezoids, and custom-cut baguettes the collection celebrated the Zoya woman’s journey to self-realization, reimagining traditional silhouettes with contemporary flair while embodying the essence of modern femininity.

“I am delighted to join Zoya in celebrating its iconic collections that narrate stories from India to the world. The atelier continues to redefine luxury jewelry for the modern era with its collections,” said Gauri Khan. “Whether it’s a statement necklace or a delicate bracelet, every piece speaks volumes about the woman who wears it – confident, fearless, and unapologetically herself.”

Remarking on the successfully concluded Rendezvous at The Chambers, Satyajeet Krishnan, Area Director – Operations, and General Manager – Taj Mahal, New Delhi, said. “We extend our heartiest compliments for Zoya’s design homage to heritage and tribute towards empowering women. It has been an honor to be a part of this momentous occasion that highlighted the signature finesse of our iconic hotel and the warmth of Tajness. Located in the heart of the Capital, Taj Mahal, New Delhi, now in its re-imagined avatar, celebrates 45 glorious years of hospitality, and is a landmark destination for world-class service and bespoke experiences.”

The evening at the Taj Mahal, New Delhi epitomized luxury and refinement, offering an immersion into the beauty and artistry of Zoya’s collections. A delectable gastronomic spread presented by Chef Arun Sundararaj, Director of Culinary Operations – Taj Mahal, New Delhi complemented the uniquely themed ambiance, further enhancing the sense of occasion.

Guduchi Ayurveda Introduces Six Specialized Health Juices in New Product Lineup

Guduchi Ayurveda Introduces

Bengaluru, India -24th April 2024|| Guduchi Ayurveda, a distinguished name in the field of Ayurveda renowned for its expertise in treating lifestyle disorders, proudly unveils a series of six health juices designed to address prevalent health concerns. This breakthrough range harnesses the power of ancient Ayurvedic principles combined with modern nutritional science to offer holistic wellness in a bottle.

The lineup includes Weight Loss Plus, Diabetes Plus, Ova Plus, Ortho Plus, Immunity Plus, and Digestive Plus. To add value for customers, every purchase of a Rs. 180 juice comes with a complimentary premium Aloe Vera Gel infused with Vitamin C, valued at Rs. 180, effectively making the health juice a complimentary addition. Crafted from 100% natural ingredients and subjected to over 100 quality checks, these specialized juices offer targeted solutions for common health issues such as Obesity, Diabetes, PCOS, Arthritis, immunity, and Digestive health.

Mr. Prashanth Vastred, Managing Director, Guduchi Ayurveda stated, “In today’s fast-paced world, it’s essential to have convenient yet effective solutions for maintaining health and vitality. Guduchi Ayurveda aims with this launch is to expand the reach of Ayurvedic products by ensuring they are readily available in supermarkets, general trade stores, and modern trade channels. Moreover, we have meticulously priced our health drinks to remain affordable without compromising on quality. We are confident in the strong sales potential of these products, driven by their accessibility and effectiveness in addressing prevalent lifestyle disorders. Our target is to achieve Rs 40 Cr in sales over the next 18 months, specifically targeting the Karnataka market.”

The brand already offers an extensive range of over 256 Ayurvedic medicines tailored to address various health conditions. Many of their products have demonstrated superior efficacy compared to modern medicines in specific conditions and have outperformed other Ayurveda brands. Situated in the tranquil surroundings of Udupi, Karnataka, the brand’s state-of-the-art manufacturing facility upholds the highest standards of quality, reflecting its commitment to authenticity and excellence.

On World Earth Day, school kids encouraged people for conscious and sustainable lifestyle through Nukkad Natak

On World Earth Day

New Delhi,23rd April 2024: On the occasion of World Earth Day, Pacific D21 Mall, Dwarka joined hands with Bajaj Foundation to raise awareness on environmental protection. The four-day-long campaign from April 19, 2024 – April 22, 2024, aimed to serve as a reminder to people to cultivate a responsible living culture and the pressing priority of sustainable living.

The E-Waste Awareness Campaign saw various sculptures and models created out of waste on display in the mall. Various school kids came forward and participated in this campaign reflecting their conscious approach to e-waste innovation.

Some of the notable displays included an Eco-Nataraj made from discarded keyboards, wires, batteries, and more, a Chandrayaan 3 model crafted using discarded CDs, keyboards, used cartridges, and motherboards, and a flowerpot made from waste materials such as a cut-out plastic bottle, cardboard rolls, and metal wire.

On the last day of the campaign and World Earth Day, there were different Nukkad Nataks performed by students from Modern School Barakhamba Road, ASN Senior Secondary School, Mayur Vihar Phase 1, S.L. Suri D A V Public School, Janak Puri. Besides, there were talk shows by students throwing light on environmental protection.

The play aimed to raise awareness of environmental threats and encourage people to be more conscious of their impact on the environment and protect nature.

This Earth Day, Pakka unites with fashion & lifestyle brands along with innovators to protect forests

This Earth Day,

23rd April 2024: Global — Today in celebration of Earth Day, Pakka – pioneers of compostable packaging manufacturer in India, along with other 14 companies have committed to end sourcing from Ancient and Endangered Forests in their textile and packaging supply chains, demonstrating their dedication to people and the planet. This commitment is part of the CanopyStyle and Pack4Good initiatives from solutions-driven environmental not-for-profit Canopy. Other forward-thinking fashion and lifestyle brands in today’s announcement include John Lewis & Partners, Kering, Groupe Beaumanoir, Zadig & Voltaire, C&A, PANGAIA, City Threads, 2WO+1NE=2, Zeus + Dione, and House of Hackney.

Every year, 3.4 billion trees are cut down to make man-made cellulosic fibre (MMCF)-based textiles, like viscose and rayon, and for paper packaging. That is equivalent to two soccer pitches worth of forests being cut down every second. Beyond their commitment to preserving the world’s most climate and biodiversity-critical forests, these companies will also invest in low-carbon, circular fibre alternatives like Next Gen materials, and advocate for forest conservation and restoration globally.

As Next Gen innovators — Pakka and other organisations like BlockTexx, Genera, Nordic Bioproducts, and Ponda offer solutions technologies that range from packaging solutions made from miscanthus pulp, clothing waste, wheat straw, or hemp residues to high-quality pulps for textiles and wetland-regenerating fibres. These innovators offer creative and low-impact alternatives to forest fibre. As new governmental regulations around deforestation, climate, and eco-design come into play, trailblazers such as these will provide the circular, climate-friendly materials that global brands need.

Founded in Ayodhya in 1981 as Yash Papers Limited, a leading manufacturer of low-grammage kraft paper, the company strategically forayed into sustainable packaging. It was rebranded as Yash Pakka in 2019 to align with the mission of creating and promoting compostable packaging solutions, rebranding once again in 2023 to emerge as Pakka Limited. The company has established a global footprint, with its products accessible in over 40 countries and offices present in India, North America and it plans to establish a facility in Guatemala.

Boutique Living Marks Earth Day with the Natural Earth Collection

Boutique Living Marks

19th April 2024, Mumbai: In celebration of Earth Day, Boutique Living is proud to introduce its latest offering: the Natural Earth Collection. This collection represents a new standard in luxury bedding, showcasing a range of non-sulfur-based, all-organic dyes that are as gentle on the planet as they are on your skin.

The Natural Earth Collection features dyes synthesized from non-edible agricultural and herbal industry waste, such as leaves and nutshells. One of the most striking features of the Natural Earth Collection is its unique aesthetic.

Each hue in the “Natural Earth” collection is carefully crafted with fully traceable dyes – from natural waste material to the store. Causing zero threat to the environment, these Organic base fabrics are the future of the earth. The resultant fabrics have an effect that seems like a defect to most, while that is the desired look of natural earth dyes. Natural earth dyes resonate with the concept of organic earth, celebrating imperfect perfection.

Infused with six eclectic shades including White, Medium Cotton, Dark Oak, Dark Forest, and Medium and Dark stone, that are easy on the eye and kind to the planet. Responsibly green and delectably gorgeous, the “Natural Earth” range seems to offer the best of both worlds for eco-conscious buyers!

the shirt dandy Collaborates with Successori Reda S.p.A. to Deepen Fusion of AI and Custom Fashion

New Delhi, 16th April 2024: A leading custom-made shirt business, the Shirt Dandy, announces its strategic partnership with Successori Reda S.p.A., an esteemed Italian company with 150 years of heritage in the textile industry. Since 1865 Reda has been a model of style and elegance, a leader in the production of fine pure wool fabrics intended for the making of classic men’s suits. Reda production is the result of a consolidated heritage of values, consisting of the constant search for excellence, the valorization of the human relationship with all collaborators, and the attention to respect for the environment, which has led REDA to obtain B Corporation certification.

This groundbreaking collaboration will witness the shirt dandy joining forces with Tailoor, the software arm of REDA, renowned for its cutting-edge innovations. By aligning with Tailoor, TSD aims to accelerate the introduction of pioneering AI features into the Indian market, marking a significant advancement in the realm of custom shirt craftsmanship. This collaboration also marks a pivotal moment in the fashion industry, leading to a new era of innovation and personalized experiences for customers in the Indian market. They aim to redefine the custom apparel landscape in India by leveraging cutting-edge AI technology, 3D configuration, and innovative holistic customer experience. Through this, TSD will introduce a revolutionary virtual assistant, empowering customers to bring their own unique style visions to life with unparalleled ease and precision. The virtual assistant will act like a personal assistant and recommend fabrics, colors, and style choices based on customers’ questions and inputs.

On this partnership, Mr. Thomas Hebenstreit, Founder and CEO, the Shirt Dandy said, “We are excited about this groundbreaking collaboration with an Italian institution that paths the way in so many areas. This partnership marks a significant milestone for the shirt dandy as we strategically position ourselves to pioneer innovation in the Indian market for the years ahead. By leveraging Tailoor’s expertise and our passion for quality craftsmanship, we are poised to redefine the standards of sartorial excellence in India. Together, we are committed to delivering unparalleled value and sophistication to our discerning clientele. This collaboration underscores our unwavering dedication to pushing boundaries and setting new benchmarks in the fashion industry. We are excited about the limitless possibilities that lie ahead and look forward to making a lasting impact on the Indian fashion landscape.”

As part of this strategic collaboration, TSD is now actively seeking seed funding to fuel its ambitious growth plans. The infusion of capital will empower TSD to further enhance its product development efforts, scale its operations, and accelerate market penetration. With a clear vision and a strong foundation, TSD is primed to capitalize on emerging opportunities and establish itself as a frontrunner in the industry.

Redefining Style Eco-chic Way: Virgio Now Available on Nykaa and Myntra

9th April 2024: Virgio, a trend-focused, sustainable fashion brand is proud to announce its debut on two of India’s leading marketplaces, Nykaa and Myntra. This strategic move is to make the brand’s eco-conscious collections more accessible to environmentally-conscious consumers across the nation.

Virgio stands out in the fashion industry as The Only Good Fashion Company for its unwavering commitment to circularity without compromising on style and quality. As the demand for pro-planet fashion continues to rise, Virgio remains at the forefront of innovation, constantly exploring eco-friendly materials, carbon footprint mapping, smart QR code labels, and ethical manufacturing processes. By embracing circularity as a core principle, the brand strives to inspire positive change within the fashion industry and beyond.

“We are thrilled to partner with Nykaa and Myntra, two esteemed platforms known for their commitment to quality and innovation,” says Amar Nagaram, CEO and Co-founder, of Virgio. “This collaboration not only expands our reach but also amplifies our message of circularity in fashion. We believe that style should not come at the cost of the planet, and our presence on Nykaa and Myntra reinforces our dedication to this ethos.”

Customers browsing Nykaa and Myntra can now explore Virgio’s diverse range of eco-conscious clothing, including chic apparel crafted from earth-friendly, natural fabrics, recycled fabrics, and sustainable alternatives. From everyday essentials to statement pieces, each garment reflects the brand’s values of environmental responsibility and social consciousness.