Archives April 2025

This April, the team from Avartana, ITC Hotels is popping up in France at two of the most exclusive venues in the world.

The tour begins in Champagne, at Domaine du Chalet owned by Champagne Palmer where a range of incredible artisanal bubbly features alongside Avartana’s award winning cuisine. The team then moves to the legendary wine region of Bordeaux, at the historical and iconic, Chateau Haut Brion, coinciding with one of the world’s most famous wine events, the En Premieur. En Premieur interestingly is an event where negociants, retailers, and wine enthusiasts come together to taste Bordeaux’s latest vintage before it’s bottled. It’s a festival and celebration of history, that will fit in beautifully with Avartana’s reimagined renditions of Southern Indian Flavours.

At ITC Hotels, Food and Beverage forms a big part of our culture and with this in mind we have been elevating our wine paired experiences at Avartana. To give you an example, our outpost in Chennai has over 140 labels of wine covering various styles and labels. After being crowned as India’s No.1 Restaurant by the Conde Nast Traveller in 2024, finding a place on Tatler Asia’s Best Restaurants in 2024 and twice featuring on Asia’s 50 Best Restaurants in 2023 and 2024, we began ideating on how we could take Avartana on foreign soil for an exclusive pop up or culinary tour. Sonary’s, one of our prominent partners for premium wine, came on board and with the help of Sanjay Menon’s team, we co-created the entire concept for the one of a kind tour.

What we have now is a 7-course experience by Avartana, ITC Hotels, paired with some of the world’s most exclusive wines, served in a setting, that is both exquisite and historical.

Behind the culinary show are two chefs – Nikhil Nagpal & Satheeshwaran, and the menu will feature dishes like the Lamb Congee, Asparagus & Coconut Stew, Spiced Pork Belly, Fennel Pannacotta and more. The wines are a secret best told to the invited guests and will feature some of the rarest and most revered wines from the region. Ganesh Kuppusami, Food and Beverage Manager, ITC Grand Chola will oversee the service sequence along with the team at Sonary’s, ensuring that guests get a glimpse of the warmth and hospitality that is synonymous with ITC Hotels.

The wine pairing has been expertly curated by Sanjay Menon along with the wine makers and the evenings promise to be nothing short of spectacular.

Dates for the by-invite Avartana Pop Up Dinners:
1. Champagne- 10th April at Domaine du Chalet
2. Bordeaux- 15th April at Chateau Haut Brion

Real estate marketing has undergone a seismic shift, moving from static listings and traditional advertising to dynamic, social first experiences. Today, platforms like Instagram, TikTok, and YouTube are not just showcasing properties they’re shaping how buyers perceive, engage, and make purchase decisions. The rise of viral content, influencer collaborations, and AI-driven personalization has transformed the industry, making real estate marketing faster, more immersive, and highly impactful.

From Listings to Viral Experiences: The New Era of Real Estate Marketing

Buyers today don’t just browse property listings, they experience them. Short-form videos, interactive live tours, and behind-the-scenes storytelling bring properties to life, turning everyday listings into scroll-stopping content. Instead of waiting for leads to trickle in, brands and agents are now leveraging social media algorithms to push content to hyper-targeted audiences, ensuring maximum visibility and engagement.

Key Trends Shaping the Future of Real Estate Marketing

Social Media as the New Search Engine

Gen Z and millennials now dominate the property market search for homes on Instagram, YouTube, and even TikTok before heading to real estate portals. This means brands must optimize content for discovery, using SEO-driven captions, trending audio, and high-quality visuals to attract the right buyers.

The Viral Effect: Real Estate’s Biggest Growth Hack

Creative, viral campaigns are redefining how properties gain attention. Lodha’s “Rise Above” drone campaign showcased luxury residences from a breathtaking aerial perspective, creating a wave of engagement. Godrej Properties’ #GreatestNeighborhood campaign turned user-generated content into a movement, enhancing brand trust. Viral storytelling isn’t just about reach, it’s about positioning a brand as innovative and aspirational.

Influencer Marketing: The New Word of Mouth

Homebuyers trust people more than ads. Partnering with real estate influencers, interior designers, and financial advisors gives brands credibility and expands their audience. Whether it’s a luxury home tour by a YouTube creator or a lifestyle influencer highlighting amenities, these collaborations drive real, qualified leads.

Immersive Tech: AR, VR, and AI-Powered Personalization

Augmented and virtual reality allow buyers to walk through a home from anywhere in the world, while AI-driven personalization ensures that users see listings tailored to their preferences. As platforms integrate more interactive features, real estate marketing will become even more seamless and engaging.

Growth Metrics: Tracking Success in Digital Real Estate Marketing

The success of real estate marketing on social media isn’t just about visibility—it’s about measurable growth and conversions. Brands need to track key performance indicators (KPIs) that go beyond likes and views. Metrics like lead generation cost, conversion rates, engagement rates, and return on ad spend (ROAS) are critical in assessing campaign effectiveness. 

• Engagement Rate: High engagement (likes, shares, comments, saves) signals that content resonates with the audience, increasing organic reach.
• Lead Generation Cost: Real estate brands should measure cost per lead (CPL) to ensure marketing budgets are used effectively.
• Conversion Rate: Tracking how many inquiries turn into site visits and ultimately sales helps optimize sales funnels.
• Audience Retargeting Performance: A strong remarketing strategy ensures that potential buyers who have interacted with previous content are nurtured and converted.
• Hyper-Targeted Audience Segmentation – Meta’s advanced targeting allows real estate brands to segment audiences based on location, income level, property interests, and online behavior, ensuring that ads reach serious buyers.
• Instant Lead Generation with Lead Form Ads – Integrated lead form ads let potential buyers submit their details without leaving Facebook or Instagram, improving conversion rates and reducing drop-offs.

The real estate industry is no longer just about listings and site visits, it’s about creating immersive, data-driven digital experiences that captivate and convert. Social media is not just a marketing tool, it’s the new real estate battlefield where brands must fight for attention, trust, and engagement.

The future belongs to those who embrace AI-driven personalization, leverage influencer credibility, and master the art of viral storytelling. With platforms evolving at lightning speed, the question isn’t whether real estate should be on social media, it’s how aggressively brands will innovate to dominate the space.

Bengaluru-India, 9 April 2025 – Sheeltron Digital Systems Pvt Ltd. an IT solution provider, today announced its collaboration with Seagate® Technology , a leading innovator of mass-capacity data storage, to deliver Seagate’s cutting-edge enterprise data storage solutions to India. 

With this agreement Sheeltron Digital Systems incorporates Seagate’s enterprise data storage solutions into its comprehensive suite of IT services and solutions, further enhancing its offerings to meet the growing storage demands of businesses in India. 

With over 45 years of innovation, Seagate is a global leader in mass-capacity data storage solutions. Its enterprise data storage systems portfolio is uniquely designed to address the storage challenges businesses face in managing, accessing, and protecting their data. This includes Seagate’s Exos® CORVAULT™, a self-healing, high-performance, efficient, and durable multi-petabyte capacity block storage system.

Chandraprakash Parekh, Director of Sheeltron Digital Systems, said, “We are delighted to collaborate with Seagate, a leader in mass-capacity data storage, to offer advanced, scalable and secure storage solutions to our diverse customer base, including SMEs, public companies and government agencies in India, addressing the evolving market demands. This collaboration is not only a significant milestone for India’s enterprise landscape but also a key step in our journey to becoming a comprehensive IT solutions provider in the enterprise storage sector.”

Sameer Bhatia, Director of Asia Pacific Consumer Business Group and Country Manager for India & SAARC at Seagate, said: “We are excited to work with Sheeltron Digital System to bring Seagate’s enterprise data storage solutions to businesses across India. As India continues to embrace digital transformation and AI, Seagate is committed to delivering breakthrough technology that help businesses navigate the evolving data landscape. With Sheeltron Digital Systems’ local expertise and Seagate’s industry-leading solutions, we are confident that businesses in India will be well-positioned to navigate their evolving data challenges and achieve sustainable growth.”

9th April 2025: V-Guard Industries Limited, India’s leading consumer electrical and electronics brand, has unveiled its latest summer campaign, Hum, Tum Aur V-Guard. This heartwarming campaign challenges the common stereotype that romance is reserved for winters. Through four captivating, scenario-driven videos featuring a young couple, the campaign showcases how summer can be just as romantic with V-Guard’s range of summer products, creating cozy vibes despite the rising temperatures.

 V-Guard’s latest campaign goes beyond merely positioning its products for cooling homes—it strives to keep love alive. Seamlessly integrating V-Guard’s coolers, fans, inverters, and stabilizers, each short video artfully weaves the campaign’s core message: rekindling romance and creating special moments, even in the peak of summer’s heat.

 To maximize the campaign’s reach, V-Guard is deploying a strategic, integrated approach. Leading with digital and outdoor promotions, the rollout is further amplified through diverse vernacular outreach to connect with a broader audience. The campaign is also airing on prominent OTT platforms, CTV, and social media, ensuring high visibility. More than just a product promotion, it aims to engage audiences in a meaningful and entertaining way—emphasizing the importance of staying cool, both physically and emotionally, through the summer heat.

 Commenting on the campaign, Mr. Nandagopal Nair VP – Brand & Communication, V-Guard Industries Ltd., said “With our newly crafted campaign Hum, Tum aur V-Guard, we reimagine summer as a season of connection and romance, where our products ensure comfort without compromise. At V-Guard, we believe summer isn’t just about beating the heat—it’s about embracing warmth in a way that brings people closer. Through an emotionally engaging narrative, we follow Rohan and Riya as they rediscover love amidst summer’s challenges—supported by V-Guard’s range of summer products.
With a comprehensive 360-degree rollout spanning digital, OOH, CTV, OTT, and influencer activations, our campaign is strategically mounted to engage our target audience and foster a strong, positive brand association.”

 Anil Ralph Thomas, Director and Chief Creative Officer, Ralph&Das, who has written & directed the film, adds, “Summers are not exactly considered a season for love and romance as much as winter is. The heat usually gets to you, making you irritable. We have thus attempted to create a campaign to show how summers can be fun with V-Guards products that aid and abet the romance in a relationship. With short and sweet moments between the couple & V-Guard”.
Mr. Kaustav Das, Director and CEO, Ralph&Das opined, “Summer is an important season for V-Guard Fans, Inverters, Air Coolers and AC Stabilizers. The challenge lay in rising above the “Buy me” category clamour in a manner that consumers find likeable yet relevant in the midst of an oppressive Indian summer.”

The Reserve Bank of India’s move to reduce the repo rate by 25 basis points to 6% has been received positively by the real estate sector. As home loans are expected to become more affordable, many believe this could encourage more people to consider buying property. Developers also see this as a helpful step, as lower interest rates can ease borrowing costs and support faster project execution. With the RBI changing its policy stance to ‘accommodative’, there is also growing expectation of continued support in the coming months, which could further lift buyer confidence and market activity.

Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., said, “The Reserve Bank of India’s decision to reduce the policy rate by 25 basis points to 6 percent comes at a crucial juncture when inflation is beginning to show signs of stability and the broader economic environment appears favorable for nurturing growth through lower interest rates. This proactive move is expected to significantly boost homebuyer sentiment, as reduced interest rates translate into improved affordability, thereby encouraging a larger number of people to consider investing in real estate. On the developer front, the lower cost of borrowing will offer a much-needed cushion, enabling them to fast-track project launches, expand their portfolios, and cater to the anticipated rise in housing demand. Overall, this policy rate cut is a timely and positive step that holds promise for stimulating activity across the entire real estate value chain, benefiting both end-users and industry stakeholders alike.”

Mr. Aman Sarin, Director & Chief Executive Officer, Anant Raj Limited, said, “The RBI’s second consecutive rate cut is a welcome move and is expected to provide a strong boost to real estate demand, especially by making home loans more affordable for buyers.

In its latest review, the Monetary Policy Committee not only reduced the repo rate by 25 basis points but also shifted its stance from ‘neutral’ to ‘accommodative’ — a clear signal that, going forward, the MPC is now considering only two possibilities: status quo or further rate cuts.

This change in stance is extremely encouraging, especially for the housing sector. We anticipate more rate cuts in the coming quarters, and the biggest beneficiaries will be home loan borrowers—particularly those taking large-ticket loans for mid and premium homes. Lower interest rates enhance both affordability and loan eligibility, helping many fence-sitting buyers finally make their purchase decisions.

We also expect renewed interest in the high-end and luxury segments as improved purchasing power, combined with softening rates, makes aspirational living more attainable for a wider audience.”

Mr. Ashok Kapur, Chairman, Krishna Group and Krisumi Corporation, said, “The two consecutive policy rate reductions by the RBI, of 25 basis points each, are expected to significantly benefit home buyers. Many prospective buyers who had been cautiously observing the market are now likely to take a decisive step towards purchasing their dream homes. Simultaneously, the reduction in rates will lower borrowing costs for developers, encouraging them to launch more projects in the coming quarters to meet anticipated demand. This dual impact is expected to stimulate both housing demand and supply, providing a positive momentum to the real estate sector.”

Mr. Udit Jain, Director, ONE Group Developers, said, “The RBI’s decision to cut the repo rate is along expected lines. In its previous MPC review, the Governor had already hinted at the possibility of further rate cuts, and we now have a cumulative 50 basis points cut so far. The encouraging development is the RBI’s decision to shift its policy stance from ‘neutral’ to ‘accommodative’. This signals that, barring any major shocks, the MPC is likely to consider only two options going forward—status quo or further rate cuts.

This move bodes well for the broader real estate sector, especially when supported by improved liquidity and relatively stable property prices. If inflation continues on its current downward trajectory and macroeconomic indicators remain supportive, we may witness further monetary easing in the upcoming policy cycles—potentially driving even more momentum in housing demand.

Lower interest rates on home loans will benefit buyers across segments, from affordable housing to premium and luxury categories, making homeownership more accessible and attractive.”

Mr. Raoul Kapoor, Co-CEO, Andromeda Sales and Distribution Pvt Ltd, said, “The Reserve Bank of India’s decision to cut the repo rate by 25 basis points for the second consecutive time—bringing the total cut to 50 basis points—comes as a welcome move for borrowers and the real estate sector alike. This back-to-back reduction is not only a sign of improving macroeconomic stability but also a strategic push to boost consumption and home ownership.

Lowering the repo rate effectively brings down cost of capital for banks and housing finance companies, translating into cheaper home loans for borrowers. This makes home ownership more affordable, especially for first-time buyers and middle-class households.”

Chandigarh, April 9, 2025: Tata Steel has been recognised as a Steel Sustainability Champion 2025 by worldsteel for the eighth consecutive year, reaffirming the Company’s commitment to sustainable development and adherence to global standards. Tata Steel has been a champion every year since the programme’s launch in 2018. The recognition highlights Tata Steel’s leadership in the steel industry through its sustainability-driven initiatives and responsible business practices.

Tata Steel is among a select group of steel-producing companies that have been named 2025 Steel Sustainability Champions at worldsteel’s Special General Meeting (SGM) of the Board of Members held today in Sydney, Australia.

On receiving the recognition, T. V. Narendran, CEO & Managing Director, Tata Steel, said: “We are honoured to be recognised once again as a Steel Sustainability Champion by the World Steel Association. This achievement reflects our continued commitment to sustainable steelmaking, integrating cutting-edge technologies and responsible business practices to reduce environmental impact. We remain dedicated to driving innovation, improving resource efficiency, and contributing meaningfully to a greener and more resilient future for the steel industry.”

To qualify as a Sustainability Champion, companies must meet stringent criteria including signing the worldsteel Sustainability Charter and demonstrating commitments to environmental responsibility, social impact, and governance excellence.

The evaluation process considers key sustainability indicators such as material efficiency, environmental management systems, lost time injury frequency rate, employee training, investments in innovative processes and products, and economic value distribution. Additionally, companies must provide Life Cycle Inventory (LCI) data to worldsteel’s data collection programme.

Tata Steel has been a foundational participant in worldsteel’s Climate Action programme and continues to be recognised as an accredited Climate Action member. The Company has developed expertise in Life Cycle Assessment (LCA), a critical tool for measuring the carbon footprint of its products throughout their entire lifecycle, from raw material extraction to end-of-life recycling. Tata Steel also maintains a long-standing record of annual disclosures to CDP, achieving a strong A- rating for its climate disclosure in 2023.

As part of its ongoing sustainability efforts, Tata Steel has pioneered several key initiatives to reduce its carbon footprint. In FY25, Tata Steel India created Carbon Bank, a virtual repository of CO2, a first by any company in India. The Company plans to introduce new low-carbon offerings to its customers in the future using this repository, following the worldsteel’s Chain of Custody methodology. In 2025, Tata Steel became India’s first steel company to demonstrate end-to-end capabilities to develop steel pipes for the transportation of hydrogen. The Company was also the first Indian steelmaker to introduce biochar into its production processes to lower carbon emissions. In 2024, Tata Steel became the first Indian steel company to perform full laden leg on B24 biofuel for its raw material shipment.

New Delhi, India – April 9, 2025 – SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, today announced it will participate in the GITEX 2025 events taking place worldwide throughout the year. At the tech shows, SolarWinds will highlight its latest product innovations in its observability, database, and service management solutions designed to help customers meet modern IT challenges.

SolarWinds enables companies to manage increasingly complex hybrid and multi-cloud environments to accelerate digital transformation, drive automation, modernize applications, and undertake cloud migration initiatives. The company has recently launched its redefined solutions through the unified SolarWinds® Platform, providing customers with full-stack observability powered by artificial intelligence for IT ops (AIOps), database, service management, security, and automation capabilities to identify and remediate issues and improve service delivery, reliability, and productivity—all while reducing costs.

Each GITEX event is a collective of several shows curated under distinct tech sectors that unify the world’s most influential ecosystems, advancing business, economy, society, and culture through the impact of tech innovation. It empowers businesses and connects exhibitors to the most powerful public-private partnerships, tech giants, creative startups, and enterprises powering their digital future.

“With ever-increasing complexities in today’s multi-cloud and hybrid IT ecosystems, tight budgets, and often being asked to do more with less, many IT organizations struggle to find effective answers. SolarWinds integrated approach of observability technologies, incident response, service management, and AI-powered automation in one singular platform helps customers to achieve unmatched operational resilience and optimize spend,” said Andre Cuenin, Chief Revenue Officer at SolarWinds. “We look forward to meeting IT professionals at the GITEX exhibitions to discuss potential challenges and explain how SolarWinds new AI-powered solution enhancements can enable them with increased visibility, intelligence, and efficiency to make them more agile and maximize the overall value IT provides to the businesses.”

The SolarWinds observability portfolio with flexible deployment options includes the following:

SolarWinds Observability Self-Hosted is designed to help organizations ensure availability and reduce remediation time across on-premises and multi-cloud environments by increasing visibility, intelligence, and productivity.

SolarWinds Observability SaaS delivers unified and comprehensive visibility for cloud-native, on-premises, and hybrid custom and commercial applications to help ensure optimal service levels and user satisfaction with key business services.

SolarWinds Database Observability helps keep organizations’ data available and scalable while pinpointing the root cause of performance issues.

SolarWinds Service Desk is a cloud-based and AI-powered IT service management platform built to maximize productivity and accelerate resolution with lightning-fast time to value.

By- Veer Singh, CEO, Lord’s Automative Pvt. Ltd.

”The draft Delhi EV 2.0 Policy aims to take the EV adoption movement to the next level. The policy proposes a stronger push towards sustainable public transport by gradually phasing out CNG vehicles. To encourage sustainability in the private mobility space, draft policy mandates that individuals who already own two cars must purchase an EV if they wish to add a third vehicle to their household. The plan to set up a dedicated state EV fund for incentivising EV purchase and the push to increase public charging points will eventually accelerate the switch towards sustainable mobility. While driving green mobility, the draft Delhi EV 2.0 Policy envisions the development of a robust and self-reliant EV manufacturing ecosystem within the country.”

Mumbai, April 09, 2025 – EuroKids, a pre-school expert in early childhood education, continues to set new benchmarks in early learning by introducing two innovative programs designed to enhance structured learning for young children. Building upon the success of its Visible Thinking Curriculum, inspired by Harvard University’s Project Zero and aligned with NEP 2020, EuroKids reinforces its commitment to holistic child development through its latest offerings, EuroTots and Wonder Club. EuroTots provides a seamless transition for toddlers into a structured, play-based environment, while Wonder Club offers engaging after-school activities tailored for children aged 2-4 and 4-6. These programs are designed to nurture cognitive, emotional, and physical growth in an engaging and supportive environment.

EuroTots is a thoughtfully crafted 32-week transition program that ensures a smooth and joyful shift from home to the EuroKids play-based environment. Spanning 160 days, the program offers toddlers a structured and enriching experience that fosters independence, confidence, and curiosity, beginning with a settling week of 1.5-hour sessions before transitioning to two-hour sessions. The journey begins with a dedicated settling week, allowing toddlers to comfortably adapt to their new surroundings. Engaging activities such as gross motor development, yoga, music and movement, and free play help refine coordination, balance, and agility while fostering physical confidence. The program also focuses on cognitive and language development through circle time, storytelling, and interactive songs, supporting memory retention, problem-solving, and verbal expression. Sensory exploration, creative expression, and puzzle-solving further encourage independent thinking while enhancing visual and auditory skills.

With a commitment to fostering continuous learning beyond regular school hours, EuroKids introduces Wonder Club, a first-of-its-kind after-school initiative designed to provide meaningful engagement for children. Conducted twice a week over 28 weeks, Wonder Club ensures that children continue to develop essential skills in a structured yet enjoyable environment. The program offers a comprehensive approach to learning through three specialized modules. Creative Crafters nurtures artistic expression and fine motor skills through step-by-step drawing, painting, and craft activities. Active Explorers builds strength, balance, and flexibility through structured physical activities that promote endurance and teamwork. Language Explorers enhances vocabulary, communication, and social interaction through engaging storytelling sessions, word games, and guided discussions. Led by trained educators in a secure and child-friendly space, Wonder Club ensures that learning extends beyond the classroom in a fun and meaningful way.

Commenting on the launch, Dr. Anita Madan, Head of Curriculum Development, said, EuroKids remains committed to transforming early childhood education by integrating play with structured learning, helping children build essential life skills in a joyful and stimulating environment. With the launch of EuroTots and Wonder Club, EuroKids continues to lead the way in delivering high-quality, innovative learning solutions that empower young minds for a bright future

National, 9 April 2025 – ATPI, a world-leading travel and events solutions provider, has announced a major expansion of its operations in India to meet the country’s rapidly growing demand for corporate travel and event services. This strategic move comes at a time when India’s business travel sector is seeing an impressive rebound, with projected expenditure expected to touch USD 38.2 billion in 2024—an 18.3% year-on-year increase.

In line with this surge, ATPI has reinforced its presence across the country with new offices in Ahmedabad, Gurgaon, Hyderabad, and Bangalore, while significantly strengthening operations in Chennai. These hubs are designed to deliver seamless, client-first travel management services to a wide array of industries, including electronics manufacturing, IT & ITeS, automobile manufacturing, agri and processed food, and textiles.

The Chennai office plays a pivotal role in supporting Southern India’s thriving technology and innovation corridor. With dedicated account teams offering deep domain expertise, the office enables clients to manage complex, global travel operations with efficiency and agility—making it a key enabler of the region’s digital and industrial transformation.

The expansion is also in line with ATPI’s continuing investment in their commitment to provide seamless, client-first travel and event management solutions for diverse industries. The company’s unique, proprietary propositions encompass high-touch customer service, travel solutions, risk management expertise and sustainable practices that include:

• Next-Gen Online Booking Tools – ATPI partners cutting-edge booking technology providers to deliver an integrated travel and expense platform which automates workflows, provides comprehensive spending visibility and delivers an intuitive, frictionless experience
• Travel Hub: a single-platform dashboard for organisations to manage business travel
• Halo: CO2 measurement, reduction and compensation services for sustainability
• Alerts: empowers corporate travel managers with pertinent information, enabling them to swiftly respond to unforeseen travel crises and strategically plan for optimal efficiency

Vishal Sawant, Chief Commercial Officer, ATPI India, said: “As Indian businesses scale and expand their global footprint, their travel needs are evolving rapidly. Our expanded footprint is a response to this growth—we’re not just managing travel; we’re enabling efficiency, agility and smarter decision-making. From high-growth tech start-ups to legacy manufacturing companies, we’re helping our clients move forward with confidence. ATPI’s strength lies in our ability to combine global best practices with local expertise, and that’s what sets us apart.”

India’s resurgence in corporate and MICE travel is part of a wider regional trend. The Asian corporate travel market is valued at USD 737.1 billion in 2024 and is projected to grow to USD 848.16 billion by 2025. To meet this growing demand, ATPI is also expanding its footprint across key Asian markets. New offices in Shanghai, Taipei, and Seoul, along with enhanced operations in India and Indonesia, position ATPI at the forefront of Asia’s travel evolution. In Indonesia, the new office in Balikpapan places ATPI at the heart of the country’s oil, gas, and mining industries, while Chennai’s expansion capitalizes on Southern India’s booming IT sector.

ATPI’s deep insights into tech-driven industries in mainland China are fueling business travel demand across the AI, electric vehicle, and renewable energy sectors. Taiwan’s export-focused economy and South Korea’s position as the sixth most innovative country globally (source) make both markets ideal for ATPI’s advanced travel solutions.

Ali Hussain, Managing Director, ATPI Asia said: “Our growth underlines ATPI’s longstanding commitment to Asia’s rapidly evolving travel and events landscape. The new markets are of strategic importance as they permit us to fully cater to our regional clients, share our know-how on domestic market essentials and support them with customised, industry-leading solutions”.

“Our expanded presence in Asia enables us to sharpen our objective and ensure our strengths and strategies are in line with any challenges and opportunities that lie ahead. They allow us to be closer to our clients and be ideally positioned to meet regional business travel needs with agility, precision and confidence.”