9th April 2025: V-Guard Industries Limited, India’s leading consumer electrical and electronics brand, has unveiled its latest summer campaign, Hum, Tum Aur V-Guard. This heartwarming campaign challenges the common stereotype that romance is reserved for winters. Through four captivating, scenario-driven videos featuring a young couple, the campaign showcases how summer can be just as romantic with V-Guard’s range of summer products, creating cozy vibes despite the rising temperatures.
V-Guard’s latest campaign goes beyond merely positioning its products for cooling homes—it strives to keep love alive. Seamlessly integrating V-Guard’s coolers, fans, inverters, and stabilizers, each short video artfully weaves the campaign’s core message: rekindling romance and creating special moments, even in the peak of summer’s heat.
To maximize the campaign’s reach, V-Guard is deploying a strategic, integrated approach. Leading with digital and outdoor promotions, the rollout is further amplified through diverse vernacular outreach to connect with a broader audience. The campaign is also airing on prominent OTT platforms, CTV, and social media, ensuring high visibility. More than just a product promotion, it aims to engage audiences in a meaningful and entertaining way—emphasizing the importance of staying cool, both physically and emotionally, through the summer heat.
Commenting on the campaign, Mr. Nandagopal Nair VP – Brand & Communication, V-Guard Industries Ltd., said “With our newly crafted campaign Hum, Tum aur V-Guard, we reimagine summer as a season of connection and romance, where our products ensure comfort without compromise. At V-Guard, we believe summer isn’t just about beating the heat—it’s about embracing warmth in a way that brings people closer. Through an emotionally engaging narrative, we follow Rohan and Riya as they rediscover love amidst summer’s challenges—supported by V-Guard’s range of summer products.
With a comprehensive 360-degree rollout spanning digital, OOH, CTV, OTT, and influencer activations, our campaign is strategically mounted to engage our target audience and foster a strong, positive brand association.”Anil Ralph Thomas, Director and Chief Creative Officer, Ralph&Das, who has written & directed the film, adds, “Summers are not exactly considered a season for love and romance as much as winter is. The heat usually gets to you, making you irritable. We have thus attempted to create a campaign to show how summers can be fun with V-Guards products that aid and abet the romance in a relationship. With short and sweet moments between the couple & V-Guard”.
Mr. Kaustav Das, Director and CEO, Ralph&Das opined, “Summer is an important season for V-Guard Fans, Inverters, Air Coolers and AC Stabilizers. The challenge lay in rising above the “Buy me” category clamour in a manner that consumers find likeable yet relevant in the midst of an oppressive Indian summer.”
