Archives May 2025

Ensuring a Safe Delivery: Understanding Placenta Previa and the Importance of Advanced Care

By-Dr. Smrithi D Nayak, Consultant – Obstetrics & Gynaecology, Aster RV Hospital

Placenta Previa is a serious pregnancy complication that poses considerable risk to both mother and baby. Recognizing its dangers and the importance of timely medical care is crucial to ensuring positive outcomes. With advancements in obstetric management and improved awareness of maternal health, the ability to navigate high-risk conditions like placenta Previa has significantly improved. 

What is Placenta Previa?

Placenta Previa occurs when the placenta implants low in the uterus and partially or fully blocks the cervix—the birth canal for a vaginal delivery. This abnormal placement can cause severe bleeding as the pregnancy progresses, particularly in the third trimester. Because of this obstruction, vaginal delivery becomes unsafe, making caesarean section the preferred mode of childbirth in most cases. Although it affects approximately 1 in every 200 to 500 pregnancies, certain factors increase the likelihood of its occurrence. These include a history of previous caesarean sections, multiple pregnancies, prior uterine surgeries, or maternal age over 35. 

Why Placenta Previa is Considered High-Risk?

The foremost danger associated with placenta Previa is sudden and severe haemorrhage, which can occur without prior symptoms and escalate rapidly. This kind of bleeding endangers the life of both mother and baby, often necessitating emergency medical intervention. Other potential complications include preterm delivery, placental abruption (premature separation), and, in severe cases, the need for a hysterectomy to control bleeding.

Given these life-threatening risks, placenta Previa is classified as a high-risk pregnancy, requiring constant monitoring and proactive care from diagnosis to delivery. 

Multi-Disciplinary Management: A Critical Strategy 

Successful management of placenta Previa demands a multi-disciplinary approach. Obstetricians work in tandem with anaesthesiologists, neonatologists, interventional radiologists, and critical care teams to develop a delivery plan that maximizes safety for both mother and child. Early identification through prenatal ultrasound is the cornerstone of care. Once diagnosed, patients are closely monitored, and an elective caesarean section is generally scheduled between 36 and 37 weeks. During delivery, comprehensive protocols—including blood product availability, intensive care readiness, and neonatal support—are put in place to prepare for any emergency. 

The Game-Changer:

Internal Iliac Artery Balloon Catheterization Internal iliac artery balloon catheterization has transformed the way life-threatening placental conditions are managed. This technique involves placing balloon catheters in the internal iliac arteries prior to the caesarean section. Once the baby is delivered, the balloons are inflated to temporarily reduce pelvic blood flow, thereby minimizing intraoperative bleeding. This technique is especially valuable in cases where placenta Previa is complicated by abnormal placental attachment, such as placenta accreta, where the placenta grows too deeply into the uterine wall. In such cases, controlling haemorrhage is paramount to avoid maternal morbidity and preserve fertility. 

Promoting Awareness and Preparedness

Placenta Previa underscores the importance of specialized care, preparedness, and public awareness. Regular antenatal visits, access to modern diagnostics, and referral to high-level care centres when needed can make all the difference. Informed patients and vigilant healthcare providers together form the cornerstone of safe delivery practices. In today’s medical landscape, no woman should face life-threatening complications without access to proven solutions. With structured care pathways, expert teams, and technologies like PBO, even complex pregnancies can be managed with confidence and safety.

Client Associates Elevates Amit Chauhan to Vice President – Marketing & Communications

India, 28th May 2025 — In a recent industry development, Client Associates, India’s premier multi-family office and private wealth management firm, has elevated Amit Chauhan as Vice President – Marketing & Communications, effective May 2025.

With over 15 years of experience across corporate and agency ecosystems, Amit brings a well-rounded perspective to brand building and strategic communication. His professional journey has included leadership roles in marketing and corporate communications, where he successfully launched multiple brand campaigns and led initiatives that enhanced stakeholder engagement, brand storytelling, and public relations impact.

Amit Chauhan, Vice President – Marketing & Communications, Client Associates

“I feel privileged and deeply humbled by the trust placed in me by the leadership at Client Associates. This recognition only strengthens my resolve to keep building a purposeful brand narrative. With gratitude to my mentors and peers, I look forward to scaling new heights for CA—expanding our digital footprint and driving meaningful conversations that connect with India’s next generation of wealth creators.” Amit Chauhan, Vice President – Marketing & Communications, Client Associates

Amit joined Client Associates in May 2023 and has since played a pivotal role in shaping the firm’s integrated marketing strategy across Paid, Owned, and Earned media. His leadership has been instrumental in driving brand visibility, deepening engagement with HNI and UHNI families, and delivering impactful communications aligned with business growth.

In his elevated role, Amit will focus on scaling up the digital presence of Client Associates, enhancing visibility across India with a special emphasis on Tier 2 and Tier 3 cities. He has already introduced several successful marketing IPs at CA, including ‘CA Alternate Fund (CAAF) launch, ‘Celebrate Life’, an experiential Thanksgiving gathering for HNI and UHNI clients, and #WealthWiseWithCA, an awareness campaign dedicated to spreading financial literacy across the country.

Amazon Fashion Announces 16th edition of ‘Wardrobe Refresh Sale’ from May 30-June 4

Bengaluru, 28th May, 2025:  Amazon Fashion today announced its 16th Wardrobe Refresh Sale (WRS), running from May 30th to June 4th, featuring its most expansive brand portfolio of 4 lakh+ styles, now with strategic new additions from over 20+ brands and their collections including CaratLane, GAP, Wildcraft and more, and the rebranded Gen Z destination SERVE along with the exclusive new Premium destination The Premium Edit. This edition brings together top brands at great value, offering customers unprecedented selection with Amazon’s hallmark convenience, trust, and delivery speed.

Premium fashion enthusiasts can shop from GUESS, Armani Exchange, Calvin Klein, Lacoste, Alexander Christie, Micheal Kors, Mokobara, Tommy Hilfiger, Louise Philippe, Fossil and more, along with trend-conscious consumers can explore the newly launched American classic brand GAP with minimum 30% off. The sale also introduces CaratLane’s fine jewellery, providing customers with trusted craftsmanship delivered with Amazon’s renowned convenience.

“At Amazon Fashion, we bring you an extensive collection of brands, trending styles, and exciting new launches—all at great value with Amazon’s trust and convenience. With the 16th edition of the Wardrobe Refresh Sale, customers can explore a wide range of trendy apparel, premium watches, chic handbags, edgy sneakers, and much more. Our curated selections cater to every fashion enthusiast across the country, making it easy to complete their look with Amazon Fashion’s wide offerings.” said Nikhil Sinha, Director, Amazon Fashion India.

For luggage and travel needs, WRS features exciting new launches from Genius by Safari, Movement by Liberty, Provogue, and Wildcraft. In apparel, customers can refresh their wardrobes with top brands like Vero Moda, Bliss Club, Janasya, True Brown, Myx, Highlander, Tokyo Talkies, Symbol Premium, Locomotive, Sketchers, Killers, Adidas Kids, Reid & Taylor, and Barcino. It will also feature dedicated collections for diverse customer needs, with summer essentials showcasing breathable cotton and linen selections. Amazon’s “Wear it with” feature helps customers build complete looks, solving a key online fashion shopping pain point by suggesting perfectly matched style combinations. Other exciting deals include same day delivery on 4 Lakh+ styles, Buy More and Save More, limited-time 8 PM deals and exclusive first-time offers of up to 60% off on top trending styles.  Customers can also earn 10% extra cashback* on all prepaid offers and 10% savings on ICICI band credit and debit cards.

Here are our top recommendations for you from the upcoming Wardrobe Refresh Sale.

New Launches

CaratLane 9 KT Yellow Gold Circle of Pear Gemstone: This ring artfully blends sleek geometry with organic flair. The delicate pear‑cut gem catches light from every angle for a subtle yet captivating sparkle. Feather‑light and comfortably contoured, it’s designed to slide on and off with ease, making it the perfect go‑anywhere accessory—from desk to dinner. Pair it with other minimalist gold pieces or let it shine solo as your signature style statement.

GAP Women’s Three-Quarter Length Sleeve Fit and Flare Dress in Crepe: Turn heads in this classic GAP dress, where breezy comfort meets statement summer style. Crafted from soft buttery material, it drapes like a dream, perfect for that ‘effortless yet elevated’ look. Style it with chunky sandals and layered jewellery to nail the season’s playful, laid‑back aesthetic.

For Women

The Souled Store Wandering Soul Playsuit: Inject some playful GenZ energy into your summer wardrobe with this multicolour printed playsuit. Designed in a relaxed silhouette, it features breezy half sleeves, a cinched waist for shape, and a button-down front that keeps it effortlessly stylish. The vibrant abstract print adds a youthful twist, making it the perfect one-and-done outfit for beach getaways, weekend brunches, or city strolls. Just add sneakers or sandals and you’re good to go.

You may also like:

Bewakoof Official Disney Merchandise Hakuna Matata Women’s T Shirt

Symbol Premium Women’s Fitted Draped Dress

Miraggio Carol Crossbody Bag for Women: With its elegant gold push-lock closure and a smart inner drawstring compartment, it keeps your essentials secure yet easily accessible. Whether you’re headed to a morning meeting or an evening soirée, this versatile piece seamlessly elevates any outfit, making it your go-to from AM to PM.

You may also like: 

Lavie Women’s Monoprint Sherry Tote Bag:

Hidesign Women’s Leather Tote Bag

Theater Women Kelly Block Heel Sandals:These bold block heels are a modern twist on the classic Mary Jane. The high-gloss vegan patent leather gives off a mirror-like sheen, while the vivid red colour adds instant impact—equal parts retro and rebellious. The double-strap silhouette hugs the foot comfortably and locks in place with sleek metal buckles.                                               

 You may also like:

Aldo Womens Black Synthetic Pumps Sandal

Adidas Women Lace Up Running Shoes

Armani Exchange Lola Analog Silver Dial and Band Women’s Stainless Steel Watch: Elevate your accessory game with the Armani Exchange Lola Stainless Steel Watch. This silver-on-silver beauty pairs a sleek round dial with a stainless steel bracelet for a polished, modern look. Powered by quartz movement and protected by mineral glass, it’s water-resistant up to 50 meters—ready for workdays, weekends, and everything in between.

You may also like: 

Fossil Modern Courier Stainless Steel Analog Women’s Watch

Michael Kors Analog Silver Women Watch

GUESS Women Square Uv Protected Sunglass: The Sunglasses are your shortcut to effortless glam. Designed with sleek mirrored lenses and a chic silhouette, these strike the perfect balance between high fashion and everyday wear. Whether you are at the poolside, city-strolling, or headed to brunch, their bold yet versatile look instantly elevates any outfit while offering full UV protection.

You may also like:

  Ray-Ban Unisex Sunglasses

   John Jacobs | Polarized & UV Protection Sunglasses For Women

For Men

Levi’s Men’s Cotton Slim Fit Shirt: Add a touch of understated charm to your wardrobe with this men’s slim fit shirt. Designed with a classic spread collar, and a button-down front, it delivers everyday ease with a polished edge. Made from pure cotton, it offers breathable comfort and effortless style—perfect for both work and weekend wear.

You may also like: 

Allen Solly Men’s 100% Cotton Regular Fit T-Shirt

Symbol Premium Men’s Solid Super Soft Classic Polo T-Shirt

Seiko Stainless Steel Analog Green Dial Men Watch: Make a bold statement with the Seiko 5 Stainless Steel Analog Watch. Featuring a standout green dial and a stainless steel case, this timepiece pairs style with substance. Powered by Seiko’s Caliber 4R36, it’s fully self-winding—no battery required. The rugged case design and durable metal bracelet are built for everyday wear, while 100 meters of water resistance ensures it’s ready for whatever the day throws your way.

You may also like: 

Mathey-Tissot Stainless Steel Swiss Made Analog White Dial Men Watch

Titan Neo Iv Analog Black Dial Men’s Watch

Puma Men Lace Up Sneaker Shoes: Level up your athleisure game with these all-season favorites from PUMA — where performance meets street-ready style. Designed with breathable synthetic and mesh upper, a low-cut silhouette, and cushioned platform heel, these kicks offer all-day comfort whether you’re hitting your goals or just the streets. The neutral-fit profile and rubber outsole ensure steady traction, while the sleek PUMA logo keeps it effortlessly iconic. Perfect for workouts, weekend errands, or just flexing some serious style.

You may also like:

Woodland Men’s Leather Sandal

Crocs unisex-adult Bayaband Slides

American Tourister Liftoff Large Check-in Spinner Luggage (Sea Blue):  Designed for spontaneous summer plans and well-deserved vacations, this lightweight trolley is your perfect travel companion. Crafted from sturdy polypropylene, it offers durability without weighing you down. With smooth-rolling wheels, a sleek design, and ample space to pack smart, it’s made to keep up with every leg of your journey. Whether you’re heading to the hills or hopping on a flight to the coast, travel light, travel right.

You may also like:

Aristocrat Airpro Cabin 55 Cm(Small) Hard Case Luggage (Teal Blue)

Skybags Polyester Solid Pattern Hustle Duffle Bag (Orange, Small)

Oakley Men Polarized Rectangle Sunglasses:

Engineered for performance and designed for style, these sunglasses are the ultimate pick for active days in the sun. Whether you’re chasing boundaries on field or soaking in match-day vibes from the stands, these sporty, feather-light shades are designed to keep your vision sharp and your style sharper, offering maximum coverage and a sleek, futuristic edge that keeps up with every move.

Q4FY25 Revenue from operations at 11974 Mn up 2 percent YoY, EBITDA at 2524 Mn down 1 percent YoY, PAT at 1520 Mn up 17 percent YoY.

Mumbai, India, May 28, 2025: Granules India Ltd., a vertically integrated pharmaceutical company, today announced its financial results for the quarter and financial year ended March 31, 2025.

Financial Summary (All numbers in INR Mn.)

QUARTERLY CONSOLIDATED FINANCIALS Q4FY25 Q3FY25 Growth (QoQ) Q4FY24 Growth (YoY)
Revenue from Operations 11,974 11,377 5% 11,758 2%
EBITDA 2,524 2,303 10% 2,557 (1%)
EBITDA % 21% 20% 22%
PAT 1,520 1,176 29% 1,296 17%
PAT % 13% 10% 11%

ANNUAL CONSOLIDATED FINANCIALS FY25 FY24 Growth (YoY)
Revenue from Operations 44,816 45,064 (1%)
EBITDA 9,452 8,560 10%
EBITDA % 21% 19%
PAT 5,015 4,053 24%
Net Profit Margin 11% 9%

Financial and Business Summary for Q4FY25

  • Revenue from Operations of Q4FY25 stood at INR 11,974 mn, a growth of 2% YoY, Sustained increase in formulations’ share despite slowdown in productivity of Gagillapur facility with ongoing US FDA remediation activities. Revenue share from the North America increased to 79% in Q4 FY25 as compared to 70% in Q4 FY24.
  • Active Pharmaceuticals Ingredients (API), Pharmaceutical Formulation Intermediates (PFI), and Finished dosages contribute 12%, 10%, and 77% of revenue from operations respectively for Q4FY25.
  • ROCE is at 16.6% as compared to 16.5% YoY.
  • Net debt stood at INR 7,061 mn, a reduction of INR 1,360 mn and Net debt to EBITDA at 0.75x

Commenting on the results, Dr. Krishna Prasad Chigurupati, Chairman & Managing Director of Granules India Limited said, We are pleased to report a resilient bottom line and cash flow performance this year, despite sales remaining steady. This was achieved with a profitable Formulations growth of 18%, even though we proactively paused Gagillapur’s production operations in Sep-24 for more than a month to re-assess the risks and undertake necessary USFDA remediation activities. Productivity of Gagillapur facility has been lower in H2 FY25 with ongoing remediation activities. Our strong financial performance reflects the success of our strategic initiatives, particularly our focus on enhancing our product mix by prioritizing high- margin offerings and expanding our portfolio of non-legacy molecules. This reflects the strength and adaptability of our business model, and our unwavering commitment”.

Central Institute of Petrochemicals Engineering & Technology (CIPET) Announces Nationwide Admissions for 2025-26

CIPET, Chennai, May 28, 2025: The Central Institute of Petrochemicals Engineering & Technology (CIPET), a premier national institution under the Department of Chemicals & Petrochemicals, Ministry of Chemicals & Fertilizers, Government of India, has opened admissions for the academic year 2025-26 for its flagship Diploma and Post Diploma/Graduate Diploma programs.

CIPET has been at the forefront of technical education and skill development in the petrochemicals and plastics sectors for over five decades. With a strong legacy of excellence, state-of-the-art infrastructure, and industry-driven curriculum, CIPET continues to empower the next generation of professionals to meet the demands of India’s fast-growing manufacturing and polymer industries.

CIPET announces admissions for the academic year 2025-26, opening the doors to a dynamic future in the fields of polymers, plastics, and advanced manufacturing. The institute offers the following four industry-aligned technical programmes. These programmes are designed to build strong technical foundations and provide real-world industrial skills, enabling students to meet the evolving needs of the manufacturing and polymer sectors.

Programmes Offered:

·         Post Graduate Diploma in Plastics Processing & Testing (PGD-PPT)

·         Post Diploma in Plastics Mould Design with CAD/CAM (PD-PMD with CAD/CAM)

·         Diploma in Plastics Mould Technology (DPMT)

·         Diploma in Plastics Technology (DPT)

Each centre is equipped with cutting-edge training infrastructure including modern laboratories, advanced mould design and CAD/CAM studios, and processing equipment, providing students with unmatched hands-on learning experiences. With a legacy of over five decades, CIPET has built a strong reputation for its placement support and industry partnerships, consistently producing highly employable graduates. The curriculum is meticulously aligned with national skilling frameworks, ensuring that students are prepared for the technological challenges of tomorrow.

These courses are being offered across 29 state-of-the-art CIPET centres across India, ensuring accessibility to quality technical education nationwide. The centres are located in:
Ahmedabad, Amritsar, Aurangabad, Baddi, Balasore, Bhopal, Bhubaneswar, Chandrapur, Chennai, Dehradun, Guwahati, Hajipur, Haldia, Hyderabad, Imphal, Jaipur, Kochi, Lucknow, Madurai, Murthal, Mysore, Raipur, Ranchi, Korba, Vijayawada, Agartala, Gwalior, Varanasi, and Bhagalpur.

Key Features:

·         Offered across 29 CIPET centres nationwide

·         Strong industry linkage and placement support

·         Hands-on training with cutting-edge technology

·         Curriculum aligned with national skilling standards

 Important Dates for Admission:

·         Start of Online Applications: February 7, 2025

·         Last Date for Submission: June 1, 2025

·         Admission Test: June 8, 2025

·         Results Declaration: June 13, 2025

·         Commencement of Classes: First Week of August 2025

Epack Durable Limited reports 22 percent year-on-year growth in revenues and 36 percent year-on-year growth in PAT in Q4 FY25

Hyderabad May 28th, 2025: EPACK Durable Limited {BSE: 544095 & NSE: EPACK}, India’s leading room air conditioner and other small domestic appliances original design manufacturer announces its results for the quarter and financial year ended March 31st, 2025.

Q4-FY25 Consolidated Financial Performance:

Revenue

INR 6,432 Mn

YoY: +22%

EBITDA

INR 721 Mn

YoY: +30%

EBITDA Margin 

11.21%

YoY: +65 Bps

Net Profit

INR 377 Mn

YoY: +36%

FY25 Consolidated Financial Performance:

Revenue

INR 21,709 Mn

YoY: +53%

EBITDA

INR 1,576 Mn

YoY: +36%

EBITDA Margin 

7.26%

YoY: (93) Bps

Net Profit

INR 551 Mn

YoY: +56%

Q4-FY25 Operational Highlights:

● Operating revenue grew 22% YoY, supported by strong demand and addition of new customers across key segments.

● Room Air Conditioners remained the dominant contributor, accounting for 64% of total operating revenue, reflecting continued leadership in this core category.

● EBITDA showed lower YoY growth, primarily due to increased costs from the new Sricity plant, which is still in the ramp-up phase and has not yet achieved optimal capacity utilization. However, EBITDA surged by 200% QoQ, driven by a favorable product mix and improved gross margins, reflecting enhanced operational efficiency and strategic pricing.

● The Product business accounted for 78% of total operating revenue, underscoring strong market traction and customer confidence in core product portfolio.

● The company is strategically focusing on driving growth by expanding the customer base and introducing new product verticals across all business segments.

FY25 Operational Highlights:

● Consolidated Operating revenue grew 53% YoY, Product Business contributed 78% of total operating revenue.

● Room Air Conditioner business revenue grew 50% YoY and achieved INR 15,660 Mn.

● Strong YoY growth witnessed in SDA of 20%, Components 124% and LDA 1,172%, driven by increasing customer base and adding new product verticals.

● The Green field facility at Bhiwadi (JV with EPAVO) has been established and will commence production from Q2-FY26.

● Enhancing Customer Relationship Management with 55+ established Customers on board.

● Revenue Growth witnessed across all segments, with robust booking and inquires.

Future Outlook:

● New product launches and new customer acquisition in SDA, Components and LDA segment will be the key growth drivers in FY26.

● Investment outlook of Approx. INR 4,500~5,000 Mn in expansion in manufacturing capabilities and wholly Owned Subsidiary to cater market demand for FY27 & onwards.

● Enhancing ODM footprint in New Product Categories and Venturing into new Market verticals.

Management Comments:

Commenting on the results, Mr. Ajay DD Singhania, Managing Director and CEO said, “We delivered a strong performance in Q4 FY25, driven by the strategic initiatives implemented by the Company and the favorable industry tailwinds. During the quarter, we added several new customers and benefited from a more optimized product mix, which contributed to improved EBITDA margins and enhanced profitability compared to the previous quarter.

Capacity utilization at our Sricity plant is being progressively ramped up as we align operations to meet growing customer demand. With enhanced production efficiency and a focus on multiple product categories, we expect this facility to contribute significantly to our margins as it approaches optimal utilization in the coming quarters.

We also witnessed strong business bookings and a healthy pipeline in both the Small Domestic Appliances (SDA) and Components segments, supporting our continued revenue growth. Additionally, our new greenfield project through the joint venture with EPAVO holds substantial revenue potential and is expected to further strengthen our position in the components space.

Realistic Realtors Appoints Ms. Shuchi Choubey as CHRO to Lead HR Strategy and Drive Organisational Excellence

Realistic Realtors proudly welcomes Ms. Shuchi Choubey as its Chief Human Resource Officer (CHRO). With over two decades of experience, she brings deep expertise in HR strategy, organizational transformation, and inclusive culture-building across functions like Business Partnering, C&B, Engagement, D&I, and HR Operations.

Known for her people-first leadership and ability to align talent with business goals, Ms. Shuchi will play a key role in shaping a dynamic, future-ready workplace. Her presence is set to make a significant impact on Realistic Realtors’ journey to growth, reinforcing its foundation of innovation, excellence, and human-centric values.

Ms. Shuchi Choubey, Chief Human Resource Officer, Realistic Realtors, said, “Human Resource is a strategic force that shapes the soul of a company. Building a high-performing organization starts with empowering people to bring their whole selves to work. It is exciting for me to join Realistic Realtors as CHRO, and I see this as an opportunity to challenge conventional thinking, create meaningful employee experiences, and embed a culture where innovation, inclusion, and impact coexist.”

Parminder Singh, Realistic Realtors, said, “We are delighted to onboard Ms. Shuchi as our CHRO. We believe her deep HR acumen and strategic vision will be instrumental in fostering a culture of excellence and agility as we scale new heights.”

With Ms. Shuchi’s appointment, Realistic Realtors reinforces its commitment to building a strong internal ecosystem that attracts, retains, and inspires top talent, paving the way for continued success in India’s dynamic real estate landscape.

MAAC Leads India’s Creative AI Revolution with Mega Student Training Drive

NEW DELHI, 28th May 2025: MAAC, a premier institute and a pioneer in high-end 3D animation, VFX training, gaming, and multimedia and a training brand of Aptech Limited, has launched a landmark five-day training initiative on Digital Content Creation using Gen AI design tools at the Sri Satya Sai Auditorium, New Delhi. This timely program responds to the ongoing technological disruption in the Media and Entertainment Industry, driven by the rapid rise of Generative AI.

With a legacy spanning 25 years and a network of over 120+ centres across India, MAAC is pioneering the integration of AI in creative education through this large-scale masterclass. The initiative has trained over 500 students in the use of prominent Gen AI tools, including ChatGPT, Midjourney, Adobe Firefly, Gemini, and Kling AI, among others.

This initiative is a significant step toward empowering the next generation of designers and storytellers,” said Sandip Weling, Chief Business Officer, Global Retail Business, Aptech Limited and Brand Custodian, MAAC. He added, “At MAAC, we are committed to equipping our students with future-ready skills that blend creativity with cutting-edge AI technologies. With the pace at which Gen AI is evolving, it’s essential to not just adapt, but lead the change.

Mr. Deepak Choudhary, Director, MAAC South ex, Delhi, quoted, “At MAAC, we believe the future belongs to creators who learn to work with AI. We are preparing our students to lead the AI revolution in digital content creation. With studies projecting that over 70% of media and entertainment content will be influenced by AI by 2030, it’s clear that the creative industry is undergoing a massive transformation. From Netflix using AI to optimize content recommendations and script development, to Marvel Studios employing AI for visual effects and pre-visualization, the integration of generative tools is already reshaping how stories are told. Our initiative ensures that India’s creative youth are not just prepared—but positioned to innovate at the forefront of this change.”

Ten expert trainers conducted comprehensive sessions over the five-day program, covering fundamentals to advanced levels of AI design tools. The training features prominent Instagram AI creators such as Luv Sankhla, Deenu Khan (neuraltech.ai), Rahul Tiwary, and Divyansh Mundra (Mahabharat With Divyansh), along with leading industry experts including Ms. Vidushi Saxena from Adobe India and Mr. Vijay Shah, Director of Design at Physics Wallah. Master mentors from MAAC HQ in Mumbai were also part of the program, guiding students through the evolving landscape of Generative AI and its creative applications.

In a world where AI integration is still new to many and concerns about job security remain, MAAC’s initiative reinforces the idea that professionals will not be replaced by AI—but by those who can use AI effectively. The Mega Batch training stands as a bold first move in preparing India’s creative workforce to thrive in the AI-driven future.

Quick Heal Technologies Limited Reiterates Its Commitment to Cyber Challenges Prevention, Launches Freemium Model of AntiFraud.AI

Pune, May 28th, 2025: In the face of rising cross-border cyber threats and increasing digital footprint among citizens, Quick Heal Technologies Limited, India’s most trusted name in cybersecurity, has announced a strategic move to offer its flagship fraud prevention solution AntiFraud.AI’s Freemium version. This bold and timely decision comes amid heightened cyber warfare activity, especially in the backdrop of escalating India-Pakistan tensions, where the digital front is as critical as the physical.

Amongst a host of features, AntiFraud.AI’s unique ability to detect not only malicious apps that are visible on the phone but also hidden or “invisible” apps sets it apart in the cybersecurity landscape. These hidden apps often operate without the user’s awareness and are commonly exploited in phishing, spyware, and financial fraud attacks. AntiFraud.AI alerts users about such apps, and helps them take corrective actions, making it an essential layer of defense for every mobile user.

Recognising the urgency of protecting citizens from scams, spyware, and cyber fraud, Quick Heal has extended this solution as a Freemium offering, ensuring access to essential protection tools at no cost to ensure consumers can go digital fearlessly. The offering includes features like:

  • Fraud App Detector to uncover harmful apps (both visible and hidden),
  • Scam Protection,
  • Risk Profile Assessment to gauge fraud exposure,
  • Call Forwarding Alert, Banking Fraud Alert, Payee Name Announcer, Fraud Protect Buddy, and Unauthorized Access Alert among others.

Speaking about this significant initiative, Vishal Salvi, CEO of Quick Heal Technologies Limited, said:

“At Quick Heal, we believe cyber safety is a fundamental right for all. In these tense times where, digital threats often mirror real-world conflict, it is our duty to stand with the nation. By making AntiFraud.AI’s Freemium version available to everyone at no cost, we’re reinforcing our commitment to national interest — helping every citizen stay protected against the evolving tactics of cybercriminals and fraudsters.”

This initiative aligns with the urgent need to safeguard India’s digital ecosystem, especially as the Indian Cybercrime Coordination Centre (I4C) reported cyber fraud losses reaching ₹1750 crores in early 2024, with over 740,000 cases registered on the National Cybercrime Reporting Portal. Quick Heal’s move to empower users helps bridge the digital safety gap at a critical juncture.

For users seeking enhanced protection, a premium version is also available via subscription.

Etude India Hosts Exclusive Masterclass at Tira Palladium Store, Mumbai

Etude India recently hosted an exclusive beauty masterclass at the Tira Palladium Store in Mumbai, offering guests an immersive experience into the vibrant world of K-beauty. The event featured live demonstrations and interactive product explorations led by Etude’s expert team, showcasing the brand’s signature skincare and makeup techniques.

A key highlight of the session was Etude’s range of bestselling tints—Dear Darling Water Gel Lip and Cheek Tint, Color Lasting Glow Stick, Over Glowy Tint, Dear Darling Oil Tint & Fixing Tint—known for their lightweight formulas, buildable color, and long-lasting wear. Attendees explored different ways to incorporate these versatile products into their daily routines—whether for a natural flush or a bold, statement lip.

Each tint in the collection offers a unique benefit tailored to various beauty needs:

  • Dear Darling Water Gel Lip and Cheek Tint delivers a vibrant, long-lasting colour with a lightweight, non-sticky, water gel formula enriched with vitamin and berry complex for extra hydrated lips and cheeks.

  • Color Lasting Glow Stick is a dual-purpose balm that gives a vivid, glossy color to your natural lip’s colour that stays true without fading, offering a radiant, high-shine finish and all-day comfort.

  • Over Glowy Tint is a vegan, moisturizing high-shine lip tint that delivers a rich color, a glossy shimmer finish, and a plumping effect with a diamond-shaped applicator for precise and effortless application.

  • Dear Darling Oil Tint Packed with over 70% nourishing oils, this luxurious tint delivers rich, long-lasting color while deeply hydrating lips and a high-gloss shine for all day wear.

  • Fixing Tint is a cult-favorite matte tint that is pigmented and moisturizing while being waterproof, transfer proof and smudge proof. Made to last all day with hydration and matte finish.

This masterclass forms part of Etude India’s continued efforts to bring Korean beauty closer to Indian consumers through engaging and educational experiences.