Archives May 2025

 Mumbai, May 23, 2025 – Peninsula Land Limited proudly announces three major milestones at its flagship redevelopment project, Salsette 27 in Byculla, marking a new chapter in its journey of building communities that are as soulful as they are sophisticated.

At the heart of this celebration is the inauguration of a Jain Derasar within the Salsette 27 premises—an architectural and spiritual addition that reaffirms Peninsula’s commitment to a community-first ethos. Meticulously crafted to reflect the Jain values of peace, community living, and introspection, the Derasar offers a serene spiritual anchor for residents, blending harmoniously into the design language of the development. This sacred space is a symbol of tradition and tranquility—serving not just as a place of worship, but as a quiet retreat from the pulse of city life.

As the community comes together in devotion, another significant milestone underscores Peninsula’s focus on timely delivery and compliance. The company has successfully acquired full OC from MahaRERA, affirming that Salsette 27 is now a completed, ready-to-move-in development. This achievement highlights Peninsula’s transparent practices and reinforces its reputation for reliability and accountability in the real estate sector.

Salsette 27 is more than a residential complex—it is a living, breathing neighbourhood. With restored heritage features like a 150-year-old water body, and now the addition of a sacred Derasar, it offers a rare blend of cultural reverence and modern living. As Mumbai continues to evolve, Salsette 27 stands as a model of thoughtful urban development—a place where faith, family, and future come together seamlessly.

In line with evolving homebuyer aspirations, Peninsula Land is also proud to introduce a premium offering: Jodi Apartments at Salsette 27. These thoughtfully combined residences cater to modern, multi-generational families—offering the expansive space of a larger home while preserving privacy and autonomy for every member. With the project now complete and ready for handover, this is an opportune moment to own a home that unites tradition, luxury, and convenience.

May 23, National: Westland Books has announced the release of its latest translation, The Last Bench, written by Adhir Biswas, and translated from the Bengali by V. Ramaswamy. It was the winner of the English Pen Translation Award in 2022. This childhood memoir is also the first title marking the rebranding of Westland’s celebrated languages and translations imprint ‘Eka’ as ‘Ekadā’.

The Last Bench is the memoir of a low-caste boy who came to West Bengal as a refugee from East Pakistan. This is a personal account of nostalgia, displacement, conflict and tragedy, which paints a poignant picture of what it means to be invisible in an unequal society.

Talking about the book, translator V. Ramaswamy said, ‘The Last Bench by Adhir Biswas brings together a trilogy of childhood memoirs in Bangla by a prize-winning writer, written in the author’s signature terse and cryptic prose. It is about the inner world of a village barber’s son, a sensitive child, who discovers the brutal truth of social relations when he joins school, even as his Ma is battling for life. This is a beautiful, poignant and powerfully evocative book.’

Minakshi Thakur, Publisher, Ekadā a, added, ‘The Last Bench, translated from Bengali by award-winning translator V. Ramaswamy, is a childhood memoir by Dalit writer and publisher Adhir Biswas. Adhir Biswas came to West Bengal as a refugee from East Pakistan. In this devastating yet tenderly written account, he revisits his childhood in a lost land. Born into the caste of barbers, he’s continually discriminated against and sent to the back of the class to sit separately. Its profound simplicity compelled us to showcase it.’

New Delhi, 23^rd May 2025: OPPO India strengthens its commitment to durable, dependable smartphones with the launch of the OPPO A5x 5G—bringing trusted performance and robust build quality to the A Series. Engineered for everyday resilience, the A5x 5G inherits OPPO’s legacy of durable design with IP 65 rating, offering enhanced water resistance and improved protection against everyday dust exposure, making it ideal for unpredictable environments. Coupled with a sturdy frame that stands up to daily wear and tear, a long-lasting battery, immersive display, and a sleek yet tough exterior, the A5x 5G redefines value in its category. This launch further reinforces OPPO’s vision of democratizing durability, style, and performance for a wider set of consumers across India.

The OPPO A5x 5G is designed to deliver a flagship-inspired experience featuring a premium textured deco module, high-strength alloy frame, and IP65-rated water and dust resistance for all-round durability. Built for resilience, its 360° Armour Body is backed by reinforced glass and military-grade shock resistance. Powering users through the day is a massive 6,000mAh battery with 45W fast charging and 5-year battery health assurance. Entertainment and multitasking run smoothly thanks to the MediaTek Dimensity 6300 processor, 120Hz ultra-bright display, and 36-month fluency certification. The camera system includes a 32MP AI-powered rear sensor with features like Dual-View Video and AI-enhanced imaging tools. With Trinity Engine and advanced AI capabilities like AI Eraser 2.0, Reflection Remover, and Smart Image Matting 2.0, the A5x 5G brings flagship-level intelligence and convenience to everyday life.

Flagship Elegance Meets Rugged Reliability

The OPPO A5x 5G redefines everyday durability with a flagship-inspired design that blends aesthetic finesse and robust engineering. With a sleek profile measuring 165.71mm in length, 76.24mm in width, and just 7.99mm in thickness, it weighs around 194g—offering a comfortable in-hand feel without compromising on toughness. Drawing inspiration from premium devices, its textured deco module and simulated anodised mid-frame coating reflect refined craftsmanship. The device is available in two stunning finishes: Midnight Blue, reminiscent of moonlight shimmering on a tranquil lake, and Laser White, a futuristic fusion of laser spectra and pristine elegance. Advanced CNC engraving and UV texture transfer technologies enhance its surface with gloss-matte contrasts for a sophisticated visual appeal.

Engineered for resilience, the A5x 5G boasts IP65-rated water and dust resistance, with precision-sealed critical ports, waterproof sockets, and silicone-gasketed audio jacks and SIM trays—protecting it from low-pressure water sprays and complete dust ingress. The 360° Armour Body integrates flagship-grade reinforced glass with 160% higher impact resistance compared to its predecessor, alongside a proprietary high-strength alloy frame. Certified with MIL-STD shock resistance and SGS Gold Certification, the A5x 5G stands as a dependable companion, ready to brave life’s everyday challenges in style.

Power That Lasts, Charging That Moves Fast

The OPPO A5x 5G is engineered to power your day—and beyond—with a massive 6,000mAh battery, over 17% larger than the previous generation. Thanks to its centralized-tab battery design, it offers enhanced charging and discharging performance while keeping heat generation low and stability high. This intelligent architecture not only improves safety and longevity but also supports a thinner device profile with impressive energy efficiency. Whether you’re making calls with the screen off for up to 22.4 hours, streaming YouTube videos for nearly 19 hours, or simply on standby for over 21 days, the A5x 5G keeps going.

Complementing its extended battery life is 45W wired fast charging, delivering 30% charge in just 21 minutes and reaching 100% in only 1 hour and 24 minutes (based on internal lab tests at 25°C). Built to last, the A5x 5G battery retains over 80% of its capacity after 1,700 charge cycles—ensuring up to 5 years of consistent performance with daily use. The 45W charger is also included in the box.

Reliable Hardware, Seamless Connections: Entertainment That Never Misses a Beat

The OPPO A5x 5G is built for uninterrupted entertainment and everyday fluidity, powered by reliable hardware and intelligent connectivity features. At its core is the upgraded MediaTek Dimensity 6300 chipset, built on a 6nm process. Paired with up to 4GB of RAM (expandable by an additional 4GB) and 128GB of storage using LPDDR4x and UFS 2.2 technologies, the A5x 5G ensures fast app launches, smooth multitasking, and responsive performance.

With OPPO’s 36-month Fluency Protection, users can expect consistent smoothness for up to three years, verified by rigorous in-house testing. Connectivity is just as seamless—thanks to Cellular/Wi-Fi Switch 2.0, the A5x 5G intelligently transitions between networks without dropouts or latency, even in signal-challenged environments like metal-structured homes. Whether you’re gaming, streaming, or video calling, the A5x 5G maintains a stable connection and smooth performance that keeps up with your lifestyle.

Optimised for the Outdoors: Bright Display and Reliable Connectivity with A5x 5G

The OPPO A5x 5G is built to thrive in challenging environments with a 1000-nit Ultra Bright Display that ensures clear visibility even under direct sunlight. Its high-brightness LCD screen supports adaptive refresh rates of 120Hz for a smoother visual experience, while HD support ensures high-quality video playback. Whether you’re caught in the rain or wearing gloves, the A5x 5G remains responsive—thanks to Splash Touch and Glove Touch technologies that enable seamless interaction with wet fingers, mist, oil, or even through protective coverings.

For users constantly on the move, the A5x 5G delivers robust outdoor performance with network acceleration algorithms that enhance signal strength and connectivity. Features like Ultra Volume Mode and Powerful Outdoor Mode ensure you never miss calls or alerts in noisy environments, while Turbo Torch provides flexible flashlight brightness for any situation. With screen and audio adjustments tailored for extended outdoor use, the A5x 5G is the perfect companion for those who need reliability, visibility, and responsiveness—anytime, anywhere.

Capture Life Clearly: A5x 5G Camera for Every Moment

The OPPO A5x 5G comes equipped with a practical and capable camera system designed to meet everyday photography needs. On the rear, a 32MP main camera with a large F/1.85 aperture and auto-focus support delivers crisp, detailed shots even in low light. Its advanced segmentation algorithm powers Portrait Mode to create natural background blur, ensuring the subject stands out with clarity and depth. The Dual View Video feature allows users to capture both front and rear perspectives simultaneously, adding a creative dimension to vlogs and shared experiences. On the front, a 5MP selfie camera offers balanced, natural-looking photos—perfect for video calls and casual snaps. Whether it’s a stunning landscape or a personal moment, the A5x 5G’s versatile camera setup ensures you’re always ready to capture and share.

Advanced Tech Empowers Your Smart Life with OPPO A5x 5G

The OPPO A5x 5G integrates next-gen intelligence and system-level innovation to deliver a truly smart smartphone experience. At its core lies OPPO’s independently developed Trinity Engine, a breakthrough system-level solution that enhances fluency, stability, and power efficiency. By analysing chip computing power at the instruction level, it ensures optimal performance across everyday scenarios.

Running on ColorOS 15, the A5x 5G unlocks a suite of advanced AI tools, including Google Gemini AI assistant, which simplifies day-to-day tasks and boosts productivity. For photography enthusiasts, features like AI Eraser 2.0, Reflection Remover, AI Unblur, and AI Clarity Enhancer redefine image editing—removing distractions, restoring details, and refining clarity with intelligent precision. Taking creativity further, AI Smart Image Matting 2.0 supports multi-subject extraction with seamless cross-app editing and drag-and-drop convenience. Whether you’re organizing, creating, or simply communicating, the OPPO A5x 5G’s intelligent tools and deep system integration ensure a smoother, smarter digital life.

Built to Last, Designed for India – OPPO A5x 5G

The OPPO A5x 5G is crafted with the Indian consumer at its heart—offering long-lasting performance, smart innovations, and rugged reliability for every lifestyle. Whether you’re commuting through bustling cities, working long hours, or navigating unpredictable weather, the A5x 5G stands strong with its durable build, ultra-bright display, and 6,000mAh battery that powers through the day. Enhanced by AI-driven features and smooth connectivity even in challenging network zones, it’s a device that adapts to India’s diverse environments and dynamic users. From students and creators to outdoor workers and everyday multitaskers, the OPPO A5x 5G is built to support your journey—wherever life takes you.

Community radio station Connect FM 107.8(an initiative of S M Sehgal Foundation) has been awarded first prize in the “Children and Youth-led Climate Solutions” category for its impactful radio programming. The award was presented during the state-level conference on “Community Radio as a Changemaker for Climate Justice” held on May 21–22, 2025 in Jaipur, Rajasthan. The event was organized by the Alliance for Community Radio, Rajasthan, in collaboration with UNICEF. Priya Chaudhary, Assistant Program Lead, received the award on behalf of the radio station. 

Sh. Kailash Chand Paharia, Member Secretary of the Rajasthan Youth Board, Government of Rajasthan, addressed the gathering and emphasized the critical role of youth in climate conservation. The event brought together stakeholders including representatives from ICDS, community radio stations, and UNICEF.

Pooja Oberoi Murada, Principal Lead, S M Sehgal Foundation, shared “Environmental education is essential, especially for rural communities who are often on the frontlines of climate change. This award is dedicated to the resilience and commitment of the communities who have partnered with CR Connect FM for over 13 years in parts of Rajasthan and Haryana. Through a participatory model, our station empowers local voices—not just as listeners, but as active co-creators—making climate dialogue inclusive and community-driven.”

Mumbai, 23 May 2025: Despite global macroeconomic upheavals and uncertainties, India’s commercial real estate market remains on a remarkable upswing, finds the latest ANAROCK data. Rental values are showing healthy growth across major metros as businesses push harder for a full-fledged return to office life.

“Notably the US, which is seeing considerable business policy uncertainty, accounts for 45% of total office space leasing in India – ahead of all other countries,” says Peush Jain, MD – Commercial Leasing & Advisory, ANAROCK Group. “In Mumbai, US-based banks contribute as much as 48% of BFSI leasing. American companies’ appetite for prime Indian Grade A office spaces remains undiminished.”

From 2022 to 2025, a powerful post-pandemic rebound has fuelled consistent and growing demand for premium workspaces—especially in hotspots like the Mumbai Metropolitan Region (MMR), Delhi NCR, and Hyderabad.

Commercial Rental Trends (INR/sq. ft./month)

 Post-COVID Demand Driving Commercial Rentals

After a brief pandemic-induced pause, India’s commercial real estate market has gone from quick recovery into a new growth phase. As hybrid models give way to more traditional, structured in-office operations, companies are doubling down on their presence in prime business districts. The result has been a surge in demand for Grade A office spaces, driven by a mix of Global Capability Centres (GCCs), tech giants, and BFSI leaders.

“GCCs have become the single-biggest transformation driver on India’s office leasing landscape,” says Jain. “Our data shows that in Q1 2025 alone, GCCs leased a staggering 8.35 million sq. ft., with Delhi NCR capturing close to 23% of that demand. Over the past two years, they have accounted for over 37% of all office leasing across the top 7 cities, signalling a long-term commitment to the country’s metropolitan business ecosystems.

Meanwhile, the Mumbai Metropolitan Region (MMR) has emerged as the most expensive commercial market in India, with rental values soaring 28% – from INR 131 per sq. ft. in 2022 to INR 168 in 2025. Prime micro-markets like Bandra-Kurla Complex (BKC), Lower Parel, and Andheri East continue to attract top-tier demand from finance, IT/ITeS, and startup sectors.

 Top Performing Cities in Commercial Rental Growth (after MMR)

• Delhi NCR: Registered a strong rise from INR 92 to INR 110/sq. ft. (20%) – driven primarily by infrastructure projects and rising demand in Noida and Gurugram.
• Hyderabad: The city saw notable growth in office rental values – a 24.1% increase over four years – benefiting from its affordability, proactive government policies, and its thriving IT corridor.
• Bangalore: The tech capital saw a 15.8% increase, with Whitefield, ORR, and Electronic City continuing to attract global occupiers.
• Pune & Chennai: These showed only moderate rental growth of 11.1% and 9.1% respectively, mirroring the steady but controlled growth in their IT/ITES and industrial sectors.

 Rental Yield & Investor Confidence

Steady growth in commercial office rentals is improving rental yields, particularly in cities like Hyderabad and Delhi NCR, where capital values remain competitive. With REITs gaining traction and office absorption back to pre-pandemic levels, investor sentiment in the commercial space remains optimistic despite global headwinds.

Sector Outlook

“The overall sentiment in India’s commercial real estate (CRE) market remains resilient and optimistic,” says Peush Jain. “The future of work in India is not remote but reimagined. The hybrid work model has matured – not as a shift away from offices, but as a strategic blend of physical and flexible spaces. This evolution has ensured a strong leasing pipeline, particularly in tech parks, co-working hubs, and SEZs.

As demand continues to outpace supply in prime micro-markets and India ramps up its stature as a global outsourcing powerhouse, rental values will continue to rise consistently.

Mumbai, 23 May, 2025 — In a landmark move set to reshape the future of inclusive education in India, Butterfly Learnings Inclusive Schooling System (BLISS) proudly announces its expansion into a comprehensive K-12 education model. With this bold transition, BLISS reaffirms its mission to empower every learner, regardless of their neurodevelopmental profile, through meaningful, personalized education.

Recognized as a pioneer in early intervention and inclusive learning, BLISS has been a cornerstone of support for children with autism spectrum disorder, ADHD, intellectual disabilities, and other developmental conditions. Building on its strong foundation laid by the NIOS and DISHA curricula, the shift to a K12 model represents more than just academic growth; it signals a powerful commitment to interest-led, inclusive, and future-ready learning.

The new K12 system will feature

• Neurodiversity-inclusive classrooms are designed for optimal engagement.
• Integrated therapy and academic tracks for seamless support.
• A globally inspired curriculum, combining Finnish pedagogy with functional learning tailored to Indian contexts.
• A purpose-built Mumbai campus launching in June 2025, ensuring continuity for current students and expanded access for new families.
• BLISS aims to start small, with 70 students in its first cohort, but the ambition is bold: to scale to 100 schools in five years and reshape what “mainstream education” looks like for millions.

This initiative isn’t just about scaling up; it’s about reimagining what school can look like for every child. By uniting international best practices with deep-rooted Indian educational values, BLISS is creating a learning environment where every child can thrive.

~A Celebration of Indian Entrepreneurship on the Global Stage~

(Left to Right)- Alexis Perakis-Valat – Global President, L’Oréal Consumer Products Division (CPD), Anchit Nayar – Executive Director & CEO, Nykaa Beauty, Falguni Nayar – Executive Chairperson, MD & CEO, Nykaa, Adrien Koskas – General Manager, SAPMENA Region, L’Oréal Consumer Products Division (CPD), Raagjeet Garg – Director, India, L’Oréal Consumer Products Division (CPD)

23rd May, 2025: Falguni Nayar, Executive Chairperson, MD & CEO, Nykaa, made a powerful statement at the 78th Cannes Film Festival as she graced the red carpet for the very first time, accompanied by her son, Anchit Nayar, Executive Director & CEO, Nykaa Beauty. More than just a glamorous debut, the moment marked a significant milestone for India, bringing the spotlight to the global rise of homegrown entrepreneurs on one of the world’s most celebrated cultural stages.

Dressed in an elegant red ensemble, Falguni Nayar stood as a symbol of bold ambition and visionary leadership, embodying the entrepreneurial spirit that continues to redefine modern India. By her side, Anchit Nayar, CEO and Executive Director at Nykaa Beauty, represented the next wave of leadership, a nod to legacy, continuity, and future-ready innovation.

Together, the duo seamlessly brought the worlds of business, beauty, and influence into the global spotlight, a celebration of Indian excellence and the spirit of a new India claiming its place on the world stage.

As the Official Beauty Partner for L’Oréal Paris in India, Nykaa brings a touch of Cannes to over 40 million beauty lovers across the country, celebrating a collaboration that bridges Indian entrepreneurial spirit with global glamour.

Calicut, May 23, 2025: Pschy, a leading Centre for Psychosocial and Rehabilitation Services, announces the launch of its dedicated geriatric clinic, coinciding with the grand opening of the center’s new space. The inauguration of  Pschy’s new center at St. Paul’s Media Complex, Marikunnu will be officiated by Muhammed Riyas, Minister for Public Works & Tourism on May 25th at 9 AM.

The new geriatric clinic will  commence services on every Tuesday and the first consultation will be free for anyone aged 60 and above.

Following the inauguration, at 11:00 AM, Pschy will host a free seminar on “Graceful Ageing,” specifically designed for individuals above 55 years of age.

“Pschy has always empowered individuals through comprehensive psychosocial and rehabilitation support,” said Nimmy Michel, Senior Clinical Psychologist & Managing Partner, Pschy. “Now, we are happy to announce our new center will extend this support across all stages of life, with a significant emphasis on the unique mental health needs of our senior population.”

India, 23 May 2025 – Zoom Communications, Inc. , today announced financial results for the first fiscal quarter ended April 30, 2025.

“We delivered another solid quarter, exceeding guidance in both revenue and profitability — a testament to the strength of our platform and AI-first innovation,” said Eric S. Yuan, Zoom’s founder and CEO. “In an uncertain macro-economic environment, customers are turning to Zoom to drive efficiency, improve customer and employee experiences, and future-proof their businesses. We saw continued momentum in Zoom Customer Experience, Zoom Revenue Accelerator, and Workvivo as customers look to elevate CX, reinvigorate sales, and strengthen culture. In Q1, we launched multiple new products, maintained strong operational discipline, and accelerated our share repurchase activity, reinforcing our commitment to shareholder value.”

First Quarter Fiscal Year 2026 Financial Highlights:

• Revenue: Total revenue for the first quarter was $1,174.7 million, up 2.9% year over year. Adjusting for foreign currency impact, revenue in constant currency was $1,179.5 million, up 3.4% year over year. Enterprise revenue was $704.7 million, up 5.9% year over year, and Online revenue was $470.0 million, down 1.2% year over year.
• Income from Operations and Operating Margin: GAAP income from operations for the first quarter was $241.6 million, compared to GAAP income from operations of $203.0 million in the first quarter of fiscal year 2025. Non-GAAP income from operations, which adjusts for stock-based compensation expense and related payroll taxes, and acquisition-related expenses, was $467.3 million for the first quarter, compared to non-GAAP income from operations of $456.6 million in the first quarter of fiscal year 2025. For the first quarter, GAAP operating margin was 20.6% and non-GAAP operating margin was 39.8%.
• Net Income and Diluted Net Income Per Share: GAAP net income for the first quarter was $254.6 million, or $0.81 per share, compared to GAAP net income of $216.3 million, or $0.69 per share, in the first quarter of fiscal year 2025. Non-GAAP net income for the first quarter, which adjusts for stock-based compensation expense and related payroll taxes, gains/losses on strategic investments, net, acquisition- related expenses, and the tax effects on non-GAAP adjustments, was $448.3 million, or $1.43 per share. In the first quarter of fiscal year 2025, non-GAAP net income was $426.3 million, or $1.35 per share.
• Cash and Marketable Securities: Total cash, cash equivalents, and marketable securities, excluding restricted cash, as of April 30, 2025 was $7.8 billion.
• Cash Flow: Net cash provided by operating activities was $489.3 million for the first quarter, compared to $588.2 million in the first quarter of fiscal year 2025. Free cash flow, which is net cash provided by operating activities less purchases of property and equipment, was $463.4 million, compared to $569.7 million in the first quarter of fiscal year 2025.

Customer Metrics: Drivers of total revenue included acquiring new customers. At the end of the first quarter of fiscal year 2026, Zoom had:

• 4,192 customers contributing more than $100,000 in trailing 12 months revenue, up 8.0% from the same quarter last fiscal year.
• A trailing 12-month net dollar expansion rate for Enterprise customers of 98%.
• Online average monthly churn of 2.8% for the first quarter, down 40 bps from the same quarter last fiscal year.
• The percentage of total Online MRR from Online customers with a continual term of service of at least 16 months was 74.2%, up 40 bps year over year.

Financial Outlook: Zoom is providing the following guidance for its second quarter of fiscal year 2026 and its full fiscal year 2026.

• Second Quarter Fiscal Year 2026:Total revenue is expected to be between $1.195 billion and $1.200 billion and revenue in constant currency is expected to be between $1.196 billion and $1.201 billion. Non-GAAP income from operations is expected to be between $460.0 million and $465.0 million. Non-GAAP diluted EPS is expected to be between $1.36 and $1.37 with approximately 310 million weighted average shares outstanding.
• Full Fiscal Year 2026: Total revenue is expected to be between $4.800 billion and $4.810 billion and revenue in constant currency is expected to be between $4.808 billion and $4.818 billion. Full fiscal year non-GAAP income from operations is expected to be between $1.865 billion and $1.875 billion. Full fiscal year non-GAAP diluted EPS is expected to be between $5.56 and $5.59 with approximately 312 million weighted average shares outstanding. Full fiscal year free cash flow is expected to be between $1.680 billion and $1.720 billion.

The EPS and share count figures do not include any impact from $1.2 billion of authorized share repurchase remaining as of April 30, 2025.

Additional information on Zoom’s reported results, including a reconciliation of the non-GAAP results to their most comparable GAAP measures, is included in the financial tables below. A reconciliation of non-GAAP guidance measures to corresponding GAAP measures is not available on a forward-looking basis without unreasonable effort due to the uncertainty of expenses that may be incurred in the future, although it is important to note that these factors could be material to Zoom’s results computed in accordance with GAAP.

Mumbai, India – May 23 2025: The hip-hop fever just hit cruising altitude as Amazon MX Player’s dance reality series Realme Hip Hop India Season 2 is taking the genre to new heights—literally, with a bold, innovative, and playful partnership with SpiceJet. The creative campaign turns a routine in-flight safety demonstration into an electrifying hip-hop performance, led by none other than Malaika Arora.

Decked up in SpiceJet’s cabin crew uniform, Malaika swaps the judge’s panel for the airplane aisle, leading passengers through safety instructions with style, swagger, and dynamic choreography. Launched with the punchy line, “Kripiya Dhyaan DJ,” the campaign infuses traditional safety guidelines with a hip-hop flavour— complete with disco lighting, stunning cinematography, and cheeky moments, that turns a standard airline announcement into a must-watch performance. Capping off the film is a CGI shot of a SpiceJet aircraft emblazoned with the Realme Hip Hop India Season 2 branding— bringing together entertainment and aviation like never before.

Aruna Daryanani, Director and Business Head, Amazon MX Player, shared “At Amazon MX Player, we’re always looking to innovate and to take our stories beyond the screen into the real world in exciting and meaningful ways. Our partnership with SpiceJet is a testament to that vision. Just as Realme Hip Hop India S2 reimagines the dance reality genre, this collaboration transforms an everyday airline routine into a bold, unforgettable hip-hop experience. It’s a reflection of our commitment of creating content that’s immersive, entertaining, and culturally resonant.”

Sharing her excitement on the innovative campaign, Judge Malaika Arora expressed, “This campaign with SpiceJet was unlike anything I’ve done before. We took something passengers often overlook and turned it into a full-blown performance that aims to keep everyone on the edge of their seats with absolute attention! Hip-hop is about freedom of expression while having fun, and this campaign gave me a perfect stage to express that on a fresh canvas.”

“We are thrilled to partner with Amazon MX Player and Malaika Arora to reimagine safety awareness in a bold, modern way,” said Debojo Maharshi, Chief Business Officer, SpiceJet. “At SpiceJet, we have always believed that flying should be memorable – but also safe. ‘Kripiya Dhyaan DJ’ celebrates 20 years of trailblazing moments while reminding our flyers, in a creative and engaging way that safety is always paramount.”

This campaign marks another key milestone in Amazon MX Player’s ongoing mission to build innovative brand partnerships that bring fresh, unique, and impactful content to life. Realme Hip Hop India S2 celebrates raw talent and the powerful voices driving India’s hip-hop movement. With Remo D’Souza and Malaika Arora on the judging panel, record-breaking viewership, and exhilarating performances, the show continues to break boundaries and capture the imagination of viewers nationwide.