Archives May 2025

Bengaluru, 6 May 2025: Coca-Cola Zero Sugar, the no calorie beverage, has partnered with Swiggy Instamart to deliver uninterrupted refreshment anywhere. Bringing back popular Bollywood actor Tiger Shroff as face of the campaign, Coca-Cola Zero Sugar reinforces its commitment to delivering an uncompromised taste experience in just 10 minutes.

Anchored in the tagline “Life Interrupted, Taste Uninterrupted,” the campaign comes to life through two engaging films starring the actor. In the first, a horror movie night is disrupted by the relentless slurping of an empty Coke glass—until Tiger swiftly orders Coke Zero via Swiggy Instamart, restoring the moment with an ice-cold sip. The second film sees Tiger’s romantic proposal nearly ruined by his brother’s loud interruptions. Thinking on his feet, he orders Coke Zero, and within minutes, the refreshing drink arrives—sealing the moment. Each film humorously captures life’s everyday interruptions and how Coca-Cola Zero Sugar, delivered instantly via Swiggy Instamart, ensures that taste remains uninterrupted, no matter the moment.

Karthik Subramanian, Sr. Director, Coca-Cola TM, said, “Today’s consumers are increasingly seeking choices in beverages with low / no calories. Coca-Cola Zero Sugar offers the same refreshing and uplifting experience of Coca-Cola, with zero sugar. Our collaboration with Swiggy Instamart takes this step further, ensuring that consumers can order & enjoy Coke Zero delivered to them in minutes. This campaign is all about great taste, convenience, and enjoyment in every moment.”

Abhishek Gupta, Chief Customer Officer, Coca-Cola India said, “Quick commerce is becoming staple among modern consumers as they seek convenience and instant gratification. With Coke Zero we partner with Swiggy to build the diets & lights category on quick commerce, redefining the way people enjoy their favorite beverages, ensuring that great taste and quick delivery go hand in hand.”

 Hari Kumar Gopinatha, SVP, Chief Business Officer, Swiggy Instamart, said, “At Instamart, we’re always excited to bring the most innovative products to consumers, keeping pace with their evolving preferences. Coke Zero has been leading the way in delivering great taste with zero sugar, and we’re happy to make it instantly accessible through Instamart. With our seamless 10-minute delivery, consumers can enjoy their favorite drink without the extra calories—or the wait.”

Speaking about the campaign, creatives Sanket Audhi and Javaad Ahmed from Talented said, “Quick commerce is like adding items to your cart at the speed of thought, a Coke Zero and a tripod might not make sense together, but the beauty lies in that spontaneity. Having worked extensively on quick commerce brands, we knew bringing Coke Zero into everyday moments needed an outright playful twist. And with Ryan Mendonca’s hilarious direction, the chaos of an almost-empty glass has never been more entertaining – because life doesn’t pause for the perfect pairing.”

The campaign will be amplified across digital platforms and social media, ensuring maximum reach and engagement. By combining Coca-Cola Zero Sugar’s bold taste with Swiggy Instamart’s rapid delivery, the collaboration makes uninterrupted refreshment more accessible than ever.

New Delhi, 06 April 2025: Dr. C.V. Raman University (CVRU), a distinguished member of the AISECT Group of Universities (AGU), located in Khandwa, Madhya Pradesh, is now accepting applications for its diverse range of Undergraduate (UG), Postgraduate (PG), and Diploma programs for the 2025 academic session. Known for its commitment to academic excellence, innovation, and research, CVRU Khandwa continues to foster a dynamic and holistic learning environment.

CVRU is widely acclaimed for its pioneering initiatives in the agriculture sector, offering specialized courses in food processing, value addition, and agricultural incubation. These programs emphasize hands-on learning through participatory research, live demonstrations, and practical training. With world-class infrastructure, experienced faculty, and industry-trained instructors, the university ensures students gain both theoretical knowledge and real-world skills. CVRU is recognized under Section 2(f) of the UGC Act, approved by AICTE, and is a proud member of the Association of Indian Universities (AIU).

Dr. C.V. Raman University, Khandwa, offers a world-class infrastructure designed to foster academic excellence and holistic development. The university has established collaborations with renowned international universities and has signed MoUs with leading industries to provide students with global exposure and industry-relevant insights. With a strong emphasis on effective placement opportunities, the university ensures that students are career-ready through continuous support and engagement with top recruiters. Modern teaching methodologies, combined with a research-driven environment, empower students to innovate, think critically, and stay ahead in today’s dynamic world.

Speaking on the announcement, Mr. Santosh K. Choubey, Chancellor of Dr. C.V. Raman University, said:

“At CVRU, we are committed to empowering the next generation of leaders and innovators. Our curriculum, aligned with the National Education Policy (NEP) 2020, blends academic rigor with practical industry exposure. We aim to nurture well-rounded individuals equipped with the knowledge, skills, and mindset required to thrive in a rapidly evolving global landscape.”

We also have Happy Harda” is a flagship community outreach and rural engagement initiative by Dr. C.V. Raman University, Khandwa, aimed at driving sustainable development and well-being in the Harda region of Madhya Pradesh. Rooted in AISECT’s four-decade legacy of empowering rural India through education and skill development, the program brings together students, faculty, and local communities to co-create solutions in agriculture, health, education, and environmental sustainability. By blending academic knowledge with grassroots action, Happy Harda aspires to build a model of rural transformation that is inclusive, participatory, and future-ready. The initiative is further strengthened by the university’s Centre of Excellence for Rural Innovation, which acts as a hub for research, field implementation, and policy advocacy. By blending academic knowledge with grassroots action, Happy Harda aspires to build a model of rural transformation that is inclusive, participatory, and future-ready.

In line with the NEP 2020, CVRU’s integrated curriculum supports holistic development, ensuring students graduate with industry-relevant skills. The university offers robust placement support, industry partnerships, and a wide array of skill-based programs. Scholarships are also available for meritorious students to support academic excellence and equal opportunity.

Dr. C.V. Raman University, Khandwa, has been recognized for its academic excellence and impactful community initiatives, earning accolades and top rankings among emerging rural universities in India

CVRU Khandwa has established strong industry collaborations with renowned organizations such as Microsoft, Tata Motors, Reliance, HCL, and BSNL. Students benefit from hands-on exposure through virtual placement drives, webinars, personality development sessions, and dedicated training programs.

Academic Programs:

• CVRU offers a comprehensive selection of courses across various disciplines including:
• Science & Technology: CS-IT, Pharma, Paramedical, Food Science & Technology, Dairy Science & Tech
• Commerce & Management: Commerce, Management, Rural Management
• Agriculture & Allied Fields: Agriculture, Rural Technology
• Arts & Humanities: Arts, Home Science, Education
• Vocational and Digital Learning

AISECT, India’s leading social enterprise in the field of education, skill development, and rural empowerment, celebrates 40 years of transformative impact in 2025. Since its inception in 1985, AISECT has been a pioneer in bridging the urban-rural divide through technology-driven education and livelihood initiatives. With a presence in over 28 states and 4 union territories, and a vast network of over 20,000 service delivery centers, AISECT has empowered millions of individuals, particularly in rural and semi-urban areas. Its commitment to inclusive growth, innovation, and capacity building continues to shape the future of India’s workforce and higher education landscape.

Chennai, India, 6.05.2025: SafeStorage, India’s leading self-storage provider, today announced the launch of its services in Kolkata, marking a significant milestone in its pan-India expansion strategy. With this move, SafeStorage brings its secure, flexible, and cost-effective storage solutions to one of Eastern India’s fastest-growing economic and cultural hubs.

With over 1 lakh customers served and 500,000+ square feet of managed warehouse space across major cities, SafeStorage continues to pioneer the self-storage sector in India—offering personal, business, and document storage facilities tailored to meet the demands of urbanization, real estate constraints, and modern lifestyles.

Sharing his thoughts on the Kolkata launch, Ramesh Madisetty, CEO of SafeStorage, said, “Our mission is to make storage as simple as ordering a cab or booking a hotel. With the expansion into Kolkata, we are enabling individuals and businesses to reclaim their space—whether at home or at the workplace—without the burden of long-term commitments, safety concerns, or high costs. As one of the first companies in India’s self-storage sector to cross 1 lakh customers, our focus remains on building trust and delivering unmatched convenience. We are proud to bring our proven and trusted model to this vibrant city and look forward to serving the people of Kolkata.”

Since its inception in 2015, SafeStorage has been at the forefront of India’s storage revolution. The company actively manages 12,000+ customer storage units across 20+ warehouses in cities like Bengaluru, Mumbai, Delhi, Hyderabad, Pune, Chennai, and Coimbatore. Known for setting industry benchmarks, the company continues to witness a steady 25% annual growth rate, reflecting a strong demand for organized storage infrastructure.

Kolkata, with its booming real estate market, thriving startup ecosystem, and rich cultural heritage, presents a strategic opportunity for SafeStorage’s expansion. As urban homes shrink and commercial spaces become costlier, both individuals and businesses are grappling with space constraints. SafeStorage addresses this growing challenge by offering a reliable, professionally managed alternative to unorganized and insecure storage options. In an era defined by rapid urbanization, compact living, and hybrid work models, organized storage is no longer a luxury—it’s a necessity. SafeStorage is meeting this demand with a secure, scalable, and tech-enabled storage ecosystem designed for modern India.

The entry into Kolkata follows recent expansion into Coimbatore, reinforcing SafeStorage’s commitment to growing in high-potential Tier-1 and Tier-2 cities across India.

IIT Roorkee, Uttarakhand, India – May 6, 2025 : The Indian Institute of Technology Roorkee (IIT Roorkee) has developed a pioneering personalized Heat Stress Risk Index Forecast (HSRIF) system aimed at strengthening urban climate resilience and public health preparedness. This innovative system leverages the Universal Thermal Climate Index (UTCI) in combination with individual vulnerability and exposure data to deliver tailored early warnings for heat stress. Capable of forecasting risks up to five days in advance, it integrates high-resolution meteorological inputs with personal attributes such as age, health conditions, and daily routines.

By harnessing real-time environmental data and advanced predictive modeling, the system empowers individuals, particularly those in heat-prone urban environments, to make informed decisions and take timely protective measures. This personalized approach addresses a critical gap in climate adaptation strategies, aligning with global initiatives focused on early warning systems and climate-responsive urban planning.

Urban populations , particularly those in densely populated cities with minimal green infrastructure , are acutely vulnerable to extreme heat. This innovative system holds the potential to reduce the public health burden from rising temperatures. By offering proactive, data-driven solutions , the research fills a critical gap in climate adaptation planning and directly supports the United Nations’ “Early Warnings for All” initiative . It underscores IIT Roorkee’s leadership in advancing climate resilience and public health protection for urban environments.

The authors , Kshitij Kacker (PMRF Scholar) , Prof. Mahua Mukherjee , from the Department of Architecture and Planning, and Prof. Piyush Srivastava, from the Center of Excellence in Disaster Mitigation and Management spearheaded this cross-disciplinary research. A noted expert in urban morphology and climate resilience , Prof. Mukherjee and Prof. Srivastava guided the project through its conceptualization, investigation, validation, visualization, and review phases .

Prof. Mahua Mukherjee , Author, said, “This system is a step toward empowering individuals and urban communities to adapt to climate challenges. Personalized alerts enable timely, informed decisions that can save lives and enhance resilience to heat stress.”

Prof. Kamal Kishore Pant , Director, IIT Roorkee, mentioned, “IIT Roorkee is committed to research that addresses real-world challenges. This work reflects our mission to contribute tangible, innovative solutions that impact global sustainability and urban well-being.”

This publication represents a significant milestone in IIT Roorkee’s mission to deliver research-driven solutions for global sustainability , with a strong emphasis on urban adaptation and community-centered innovation .

Mumbai, 6th May 2025 : Evocus, India’s first black alkaline bottled water brand, has launched an innovative CGI video. addressing one of the most frequently asked questions in the market—How does black water work?

With celebrities frequently spotted carrying and drinking black alkaline water, curiosity around its actual benefits has surged. Consumers and media alike have been questioning: Why do they drink it? What makes it different? Evocus has taken this opportunity to educate, inform, and visually demonstrate the science behind black alkaline water through this innovative CGI-powered video.

This groundbreaking video creatively highlights the scientifically-backed benefits of black alkaline water, setting a new benchmark for informative marketing campaigns.

The video features Jason Shah consuming the water, illustrating how its unique properties are quickly absorbed into the bloodstream. It also demonstrates its ability to reduce acidity, alleviate acid reflux, improve overall pH balance, provide 4X better hydration than regular water, and eliminate toxins—empowering consumers to achieve optimal hydration and wellness effortlessly.

Speaking about his role in the campaign, Jason Shah shared, “Being part of this video with Evocus has been a truly memorable experience. The video is a perfect blend of creativity and scientific insight, showcasing the incredible health benefits of black alkaline water. Collaborating with a brand that values health and innovation as much as I do has been an absolute privilege”

Commenting on the release of the video, Sonam Pama, Head of Marketing at Evocus, said, “This campaign goes beyond just being a marketing piece—it’s a visually compelling narrative that merges clinical insights with creative storytelling. With the campaign, we’ve aimed to educate our consumers about the transformational health benefits of black alkaline water in an engaging and relatable way.”

The CGI video is not merely a visually stunning piece but also an informative showcase of the science behind black alkaline water. 

Evocus Black Alkaline Water is available nationwide, offering a premium hydration solution for modern lifestyles. With its natural and essential minerals and pH of 8+, it is the ideal companion for health-conscious individuals seeking balance, hydration, and detoxification.

DUBAI, UAE –  6 May 2025 – Zindi, the leading professional network for data scientists and AI developers in emerging markets, is pleased to announce that it has signed a Memorandum of Understanding (MOU) with Cassava Technologies, a global technology leader of African heritage, to deliver artificial intelligence (AI) solutions and GPU-as-a-Service (GPUaas) across the African continent.

This partnership represents a significant step in accelerating digital transformation in Africa and will see the two organisations collaborate on several initiatives. These include using Cassava’s GPUaaS capabilities for Zindi’s AI solution development and identifying opportunities for both organisations to leverage one another’s platforms and ecosystems.

As Africa’s pioneering data science competition platform, Zindi collaborates with companies, non-profit organisations, and government institutions to develop, curate, and prepare data-driven challenges. This partnership underscores their mutual commitment to nurturing AI talent and innovation throughout the continent.

Zindi CEO and Co-Founder, Celina Lee states:

“Zindi is thrilled at the opportunity to partner with Cassava Technologies to strengthen African datasets and address local problems with locally developed solutions. Using Cassava’s GPU capabilities, which are essential for handling the large and complex computations that AI and machine learning models require, and collaborating on the launch of a competition specifically aimed at nurturing Africa’s AI talent will not only expose entrepreneurs and innovative solutions; it will help build new skills and create employment opportunities,”

With the signing of this MOU, Cassava and Zindi are set to make significant inroads in Africa’s AI landscape. The partnership supports Cassava’s objective of providing world-class digital solutions and advancing responsible AI adoption, innovation, and growth in Africa. This follows its recent announcement of its plans to build Africa’s first AI factory and the 2024 launch of Cassava’s AI business.

Bengaluru, May 6, 2025: This Mother’s Day, experience heartfelt celebrations and soulful flavours at IHCL’s iconic hotels in Bengaluru – Taj West End, Vivanta Bengaluru Residency Road, and Taj Bangalore. Thoughtfully curated menus, serene settings, and warm hospitality come together to create memorable moments for the most special woman in your life.

A GARDEN-SIDE BRUNCH AT MACHAN – TAJ WEST END, BENGALURU

Date: 11th May 2025 | Time: 12:30 PM – 3:30 PM

Set amidst lush greenery, Machan offers a sun-kissed alfresco brunch featuring beloved classics and global favourites. Guests can savour dishes like Classic Roast Chicken, Goan-Style Grilled Tiger Prawns, and Slow-Roasted Meats, alongside regional delicacies like the robust Coorgi Pandi Curry. End the celebration on a sweet note with an exquisite dessert medley — Raspberry Chocolate Decadence, Lavender and Berry Victorian Cake, Berry Pavlova, Belgian Chocolate Indulgence, and Buttercream Rouge. 

A REFINED VIETNAMESE SET MENU AT BLUE GINGER – TAJ WEST END, BENGALURU

Date: 11th May 2025 | Time: 12:00 PM – 3:00 PM

Celebrate with an elegant culinary journey at Blue Ginger. The specially curated Mother’s Day set menu features comforting yet refined Vietnamese fare – from Stewed Lamb Shanks with caramel glaze to delicately Steamed Pomfret and wok-tossed vegetables with bird’s-eye chilli.

A VIBRANT BRUNCH AT MYNT – VIVANTA BENGALURU RESIDENCY ROAD, BENGALURU

Date: 11th May 2025 | Time: Brunch

At Mynt, brunch is a lively, flavour-packed affair. Guests can savour flavourful soups like Tom Kha, enjoy compound salads such as Balsamic Watermelon & Feta and Mesclun with Haricot Beans, and indulge in classic Dilli-6 chaats like Karare Aloo ki Chaat, Samosa Chole Chaat, and Paani Puri. 

Hot mains feature dishes like Chimichurri Roasted Chicken, Tenderloin Steak with Pan Jus, and Mangalorean Fish Curry, along with vegetarian highlights like Steamed Tofu in Sweet Chili Sauce and Cheese & Olive Polenta.

Wrap up with indulgent desserts from the Sweet Room – think Golden Cream Caramel, Strawberry Cheesecake Slices, and Mexican Walnut Brownies.

A TASTE OF HOME AT CAFÉ 77 EAST – TAJ BANGALORE, BENGALURU

Date: 11th May 2025 | Time: 12:30 PM – 3:30 PM

Reminiscent of comforting home-cooked meals, the brunch at Café 77 East features familiar favourites like dal fry, tawa subzi, homestyle khichdi, and rich chicken curry. The experience ends with warm desserts like Grandma’s chocolate gateaux and lemon drizzle cake. Guests celebrating with their mothers will also receive a complimentary gourmet chocolate gift box. 

This Mother’s Day, honour her with cherished moments, culinary comfort, and soulful hospitality at IHCL’s celebrated addresses in Bengaluru.

New Delhi, 6th May, 2025 – Marking a glorious milestone in its educational publishing journey, New Saraswati House India hosted a prestigious Authors’ Meet on 2^nd May, celebrating its 75th anniversary with a special felicitation ceremony to honour the authors who have shaped its legacy.

Established in 1950, New Saraswati House India has played a pivotal role in nurturing content that have defined generations of readers. The 75th Anniversary Authors’ Meet was a tribute to the educators, storytellers, poets, and scholars who have enriched its publishing journey.

The event include:

• Keynote addresses and reflections from award-winning writers and literary thought leaders
• Felicitation of eminent authors who have made outstanding contributions to literature and to the publishing house’s legacy
• A special commemorative video, showcasing iconic works and behind-the-scenes stories from the archives

“Seventy-five years in educational publishing is more than a milestone — it’s a testament to purpose, perseverance, and partnership. At the heart of our journey are the authors who transformed ideas into knowledge and knowledge into impact. Today, we celebrate not only our history, but the incredible people who have helped us build it, one page at a time,” said Mr Himanshu Gupta, Managing Director of the S Chand Group.

“As we mark 75 years of educational publishing, we honour not just a legacy, but a living tradition of learning, collaboration, and trust. Our authors have been the guiding force behind every book, every breakthrough, and every learner we’ve reached. This celebration is a tribute to their passion and an affirmation of our shared commitment to shaping the future of education,” added Mr Dinesh Jhunjhnuwala, Executive Director of the S Chand Group.

New Saraswati House is renowned for crafting student-friendly and pedagogically sound textbooks, digital resources, assessment tools, teacher training material, and much more. Central to our mission is a commitment to nurturing enduring relationships with students, educators, authors, parents, and institutions. With an extensive portfolio boasting over 1200 active titles in the K-12 segment, our publishing program is meticulously curated to foster innovation and equip new-age learners with essential tools for the 21st-century skills. Our influence extends far beyond the borders of India, resonating with schools in the Middle East, Nepal, and various South Asian countries, firmly establishing us as a global brand. At New Saraswati House, our goal has always been to make learning meaningful, accessible, and inspiring.

“This 75-year journey has been built on a foundation of trust — trust between publisher and author, and between books and learners. Our authors have not only enriched our catalogue but have empowered millions through education. As we celebrate this milestone, we reaffirm our commitment to advancing learning together, with authors as our most valued partners,” said Mr Shammi Manik, CEO of New Saraswati House India.

“As we at New Saraswati House India celebrate 75 years of excellence in educational publishing, this Authors’ Meet is not just a celebration — it’s a moment of gratitude. Our authors have been the architects of knowledge, shaping generations of learners. Their dedication and insight have made our books more than products; they’ve made them instruments of progress,” added Ms Anurima Roy, Head of Marketing and Digital at New Saraswati House India.