Archives June 2025

Mumbai, 16 June 2025 – Trilegal, a leading full-service law firm, today released a comprehensive white paper titled “Approach Paper on Regulation of Gen AI in India”. The paper calls for a unique homegrown regulatory framework that champions inclusive innovation over restrictive safety measures adopted by developed nations. The paper prepared by the Technology Media and Telecommunications team of Trilegal argues that India needs a regulatory model tailored to its unique socio-economic landscape to foster the transformative potential of Generative AI (Gen AI) while managing emerging risks.

 The white paper advocates for India to reject the one-size-fits-all approach of the EU and instead create a regulation that aligns with the country’s developmental goals. Unlike developed nations, which can afford to prioritise safety measures at the expense of innovation, India’s emphasis should be on leveraging Gen AI to bridge socio-economic gaps, fostering inclusive growth across sectors like healthcare, education, and financial inclusion.

Core Recommendations

The paper outlines a flexible regulatory model that enables Gen AI growth while addressing its risks. It rejects overly prescriptive, omnibus regulations favouring adaptive, sector-specific guidance. The proposed graduated liability framework accounts for the non-deterministic nature of Gen AI, introducing mechanisms for notice-and-remediation and providing safe harbour protections unless negligence is proven. Liability is proposed to be strict only for extreme harms, including Chemical, Biological, Radiological, and Nuclear (CBRN) content, child sexual abuse material (CSAM), and non-consensual intimate images (NCII).

 Nikhil Narendran, Partner – Technology, Media & Telecommunications Practice at Trilegal, emphasised, “India is at a defining crossroads. The decisions we make today about AI will shape our economic and social future for generations. We have a real opportunity to ensure this technology drives inclusive growth, grounded in equity, transparency, and trust. What’s needed now is thoughtful leadership, collaborative policymaking, and a commitment to innovation that works for everyone. Our white paper charts a path that enables India to harness AI’s transformative potential while maintaining appropriate safeguards”.

Legislative Changes

The paper also suggests several legislative amendments to support Gen AI innovation. Key recommendations include introducing explicit Text and Data Mining (TDM) exemptions in the Copyright Act, expanding exemptions in the Digital Personal Data Protection Act for AI training, and removing legal barriers that could stifle innovation.

Leveraging Existing Laws

Trilegal’s white paper demonstrates how India’s current legal framework can address many AI-related harms without requiring new laws. Existing laws, such as the IT Act, the Bharatiya Nyaya Sanhita, and the Consumer Protection Act, can effectively manage AI-related risks like impersonation, misleading advertisements, and election interference. The paper calls for training regulators to apply these laws effectively to emerging AI issues.

Global Comparative Analysis

The white paper contrasts India’s proposed regulatory model with global approaches. Unlike the EU’s strict AI Act, and US’s shifting stance under different administrations, India’s approach is designed to remain nimble and adaptable. Trilegal advocates for flexible regulation, balancing risk mitigation with the immense potential benefits of AI.

 Managing Emerging Risks

To tackle future risks, the paper recommends empowering the IndiaAI Safety Institute to collaborate with global AI safety networks for early risk detection. It also proposes exploring revenue-sharing frameworks for intellectual property concerns and addressing new harms like style mimicry and IP dilution.

Implementation Strategy

Trilegal’s proposal emphasizes adaptive governance. Rather than creating new, rigid laws, India should focus on empowering regulators with the tools and knowledge needed to apply existing laws to Gen AI-related scenarios. The firm suggests starting with sector-specific guidance and using subordinate legislation before enacting primary laws.

Policy Call to Action

The white paper urges policymakers to evaluate whether existing laws can address Gen AI risks, introduce enabling provisions in copyright and data protection laws, and establish notice-based safe harbours for AI developers. The focus should be on genuinely mitigating risks rather than imposing constraints on innovation.

The comprehensive white paper is a blueprint for India’s AI regulatory future. Trilegal stresses that India’s unique socio-economic context requires a regulatory approach that maximizes developmental benefits while maintaining vigilance about emerging risks and dynamic harm mitigation.

Technology-powered platforms are reshaping the upskilling landscape by delivering flexible, on-demand learning experiences tailored to the dynamic demands of today’s workforce. By harnessing advanced tools like artificial intelligence and data analytics, these platforms customize learning journeys based on individual skill levels, career aspirations, and preferred learning methods. With features such as interactive modules, real-world projects, and virtual labs, learners can build practical, job-ready skills at their own pace. Many also offer certifications to validate newly gained expertise, opening doors to new career opportunities. This new wave of learning is not only more scalable and accessible, but it also enables professionals to close skill gaps, boost efficiency, and stay relevant in a fast-changing job market.

Here are four tech-driven platforms leading the transformation in workforce upskilling.

SkillUp 

SkillUp is a leading online learning platform dedicated to equipping individuals and organizations with the skills needed for the future. It offers a wide range of courses in cutting-edge domains like artificial intelligence, data science, cybersecurity, and cloud computing, catering to learners at all levels from foundational knowledge to advanced job-ready expertise. With flexible learning options, including self-paced courses, instructor-led sessions, and live classes. Beyond courses, the platform provides valuable services such as one-on-one career mentoring, resume preparation, interview practice, and opportunities for practical experience, helping learners seamlessly transition into their desired careers. Collaborating with industry giants like IBM, Microsoft, Future Skills Prime, Pacific Lutheran University, and Google Cloud.

Imarticus Learning 

Imarticus Learning is an award-winning ed-tech company offering finance, analytics, technology, and marketing courses. Our classroom and online training institute that provides certification programs, and job-assured, executive, and university-assured courses.Our vision is to prepare the global community with the best educational programs for the new-age market. They are present globally, and in India, they have centers in Mumbai, Thane, Pune, Ahmedabad, Jaipur, Delhi, Gurgaon, Noida, Patna, Lucknow, Dehradun, Bangalore, Chennai, Hyderabad, Coimbatore, Cochin, and Kolkata. 

Simplilearn

Simplilearn is a globally recognized online bootcamp platform that focuses on digital economy skills such as data science, cloud computing, AI, cybersecurity, and digital marketing. With a blended learning approach combining self-paced videos, live virtual classrooms, and hands-on projects, Simplilearn partners with industry leaders like IBM, Microsoft, and Purdue University to deliver globally relevant certifications. The platform is designed for both individuals and organizations seeking to bridge the digital skills gap. Its outcome-based learning model and role-aligned programs ensure that learners are not just educated but job-ready, enabling professionals to upskill quickly and effectively in today’s competitive environment.

UpGrad

UpGrad is one of India’s leading EdTech startups, UpGrad offers an extensive array of programs in partnership with prestigious universities worldwide. Known for its personalized 1-on-1 mentorship and robust placement support, UpGrad sets itself apart in the competitive market. The platform provides diverse courses, spanning MBAs in Business, Law, Insurance, Software Development, Blockchain, and much more, empowering learners to achieve their professional aspirations. Instahyre Instahyre is an advanced hiring platform based on artificial intelligence, enabling recruiters to hire top talent effortlessly. It is renowned for its innovative approach to revolutionizing HR processes, has demonstrated unprecedented success in the recent fiscal year, surpassing its own projections and industry expectations. The company’s steadfast commitment to leveraging technology to streamline hiring processes has garnered widespread attention within the HR industry and beyond.  

Mumbai, 16^th June, 2025– Ascendion, a leader in AI-powered software engineering, proudly announces it has joined the ServiceNow Consulting and Implementation Partner Program, reinforcing its mission to revolutionize business operations and digital transformation. The partnership enables Ascendion to utilize its industry expertise and deep implementation knowledge to help customers accelerate digital transformation through the ServiceNow Platform.

 With this partnership, Ascendion is taking AI to the next level, ensuring organizations not only adopt AI but fully integrate it into their workflows to drive real, measurable impact. By modernizing IT operations, enhancing employee and customer experiences, and leveraging low-code/no-code development, Ascendion is bridging the gap between AI’s potential and its practical execution.

“The ServiceNow Platform is a springboard for business transformation to help businesses unlock value with AI,” said Dharam Gurbani, Chief Growth Officer, Global Growth Markets, Ascendion. “This partnership is about more than adopting AI—it’s about operationalizing it. With our Engineering to the Power of AI tools and methods, we’re engineering ServiceNow solutions that eliminate inefficiencies, drive measurable business impact, and turn what’s possible into what’s real for our clients.”

Ascendion’s ServiceNow capabilities will focus on five key areas:

• AI-enabled services for agents, customers and employees on the ServiceNow Platform.
• Streamlined IT workflows which include IT Service Management (ITSM), IT Asset Management (ITAM), and IT Operations Management (ITOM).
• Digitizing business workflows, covering Customer Service Management, Field Service Management, Source-to-Pay, Procure-to-Pay, and more.
• Enhanced employee workflows to enable and enrich talent experience for our customers
• End-to-end business workflows: Modernizing customer service, field operations, procurement, and more with digitized processes
• Low-Code/No-Code development accelerating app development with ServiceNow’s App Engine for rapid, scalable results.

“At Ascendion, we know that AI isn’t just a tool—it’s a catalyst,” added Gurbani, “This partnership with ServiceNow allows us to help businesses design and execute bold, scalable AI strategies while delivering seamless, delightful customer experiences. We’re not just transforming businesses; we’re ensuring they thrive in an AI-first world.”

“As a Consulting and Implementation Partner, Ascendion’s expertise in AI-powered software engineering is essential to scaling and extending ServiceNow solutions to new markets,” Ira Simon, senior director, partner strategy and programs at ServiceNow. “We are thrilled to partner with Ascendion to deliver a seamless experience to solve some of our customers’ biggest digital transformation challenges.”

This partnership underscores Ascendion’s mission to combine AI-powered innovation with human ingenuity, empowering businesses to move faster, work smarter, and confidently embrace the future of digital transformation.

Bengaluru, India, June 16, 2025: Samsung R&D Institute, Noida (SRI-N) has deepened its industry-academia engagement through an MoU with the Indian Institute of Technology Madras (IIT Madras) to drive collaborative research, accelerate technology development and nurture future-ready talent. The partnership will focus on pioneering advancements in AI for Indian languages, HealthTech and emerging areas such as Generative AI, reinforcing Samsung’s commitment to build a stronger innovation ecosystem aligned with the vision of ‘Make in India’ and ‘Digital India’.

The five-year MoU that was signed by Kyungyun Roo, Managing Director, SRI-N and Prof. V. Kamakoti, Director, IIT Madras, aims to provide a wide range of collaborative activities, including sponsored research projects, consultancy projects, technology licensing, trainings, facility development and sponsorship of student fellowships in future.

“At SRI-N, we are continuously working towards creating technologies that empower people and communities. Our collaboration with IIT Madras marks an important step towards co-creating solutions that are meaningful, inclusive, and future-ready. Together, we aim to enhance the Galaxy AI ecosystem with deeper integration of Indian regional languages and contribute to breaking language barriers across the country. In addition, we are engaging in co-development of emerging technology and enhancement of skill sets,” said Kyungyun Roo, Managing Director, Samsung R&D Institute, Noida.

Prof. V. Kamakoti, Director, IIT Madras, echoed the excitement surrounding this collaboration. “We are proud to partner with SRI-N and this alliance will sponsor revolutionary research and technological development through effective utilization of AI technology. In the fast-changing tech landscape, the MoU will upskill beneficiaries to develop strong connection between theoretical knowledge and practical industry solutions required to mitigate risks and address uncertainty,” he said.

This strategic partnership between Samsung India and IIT Madras adds to SRI-Noida’s growing network of academic collaborations, having already established long-term strategic MoUs with premier institutes including IIT Delhi, IIT Kanpur, IIT Bombay and IIT Ropar. Samsung and these institutes are charting an expansive roadmap toward a smarter, more connected world. By combining industry-scale resources with academic rigor, these partnerships are cultivating a thriving ecosystem for future breakthroughs.

SRI-Noida will sponsor research and development (R&D) projects, which may be conducted at IIT Madras, the company’s premises or through a collaborative arrangement at both locations.

16th June 2025, New Delhi: OPPO India is gearing up to launch the all-new OPPO K13x 5G on 23rd June 2025, designed especially for young students and early professionals who demand durability and all-round functionality without compromise. From drop-proof hardware to power-packed internals, the K13x 5G brings together unstoppable strength, smart design, and next-gen entertainment to deliver the toughest and most durable smartphone under ₹15,000—without losing its sleek appeal.

Inspired by Nature. Engineered for the Real World

Built on the foundation of aerospace-grade AM04 aluminum alloy, the 360° Damage-Proof Armour Body sets new standards in smartphone durability. Reinforced with Crystal Shield glass, a biomimetic Sponge Shock Absorption System, and IP65 water & dust resistance, the K13x 5G is certified tough by SGS Gold Drop Certification and MIL-STD 810H military standards. The innovative sponge-based shock absorption, inspired by over 700 million years of sea sponge evolution, mimics natural stress diffusion to reduce impact by up to 90%, offering superior internal protection without adding bulk. All of this ensures it’s lightweight to carry, but strong enough to survive everyday chaos—from coffee spills and accidental drops to rainy-day commutes.

Battery That Keeps Up with Your Hustle

The 6000mAh battery is the largest in its class, engineered for all-day endurance. Enjoy uninterrupted streaming, extended calls, and hours of entertainment without constantly checking the battery bar. The K13x 5G also boasts a 5-year battery health guarantee, maintaining over 80% battery capacity after 1,700 charge cycles. With 45W SUPERVOOC fast charging in the box, it powers up to 30% in just 21 minutes, reaching 100% in 91 minutes—ideal for quick top-ups between lectures or meetings.

Immersive Entertainment, Smart AI Enhancements

For content lovers, the 120Hz ultra-bright display with 1000-nits peak brightness makes every scroll, stream, or game fluid and vivid—even under sunlight. The 50MP AI dual camera is backed by tools like AI Eraser, AI Unblur, AI Reflection Remover, and AI Clarity Enhancer for polished, professional results. Additionally, features like AI Summary, AI Recorder, AI Studio, and Google Gemini further enhance content creation and productivity by simplifying everyday tasks and unlocking creative potential. The latest ColorOS 15 elevates the user experience with a cleaner UI, smoother animations, and smart utility features like file docking, smart suggestions, and improved app transitions for a more intuitive and responsive interface.

Connectivity stays rock solid even in low-signal areas, thanks to AI LinkBoost 2.0’s 360° antenna system. Meanwhile, Glove Touch and Splash Touch ensure smooth usage in any scenario—be it rainy commutes, sweaty workouts, or cold mornings in gloves.

A Processor That Punches Above Its Weight

Under the hood, the MediaTek Dimensity 6300 5G processor delivers class-leading performance, enabling seamless multitasking, smoother gaming, and lag-free streaming. Built on a power-efficient 6nm architecture, it brings enhanced thermal control, AI-enhanced power management, and fast app responsiveness—making the K13x an overachiever in its segment. Whether you’re gaming, binge-watching, or attending back-to-back online classes, the Dimensity 6300 ensures your experience stays fast and fluid.

Made in India. Built for Real Life

Every K13x is Made in India and put through extreme durability testing—including drops on granite from 1.4 meters, water-resistance sprays, and more. From rugged terrains to classroom benches, this is a phone that handles it all. And with two head-turning finishes—Midnight Violet and Sunset Peach—it doesn’t just endure, it dazzles.

Mumbai, June 16, 2025: In today’s data-driven economy, the ability to extract meaningful insights from vast volumes of information has become a vital differentiator for organisations and professionals alike. As businesses increasingly rely on data science and machine learning to make strategic decisions, the demand for skilled talent in these domains is accelerating. According to the World Economic Forum’s Future of Jobs Report 2023, roles in data science, machine learning, and AI are among the fastest-growing, with demand expected to rise by 40% through 2027. Bridging this gap requires not just technical training, but industry-relevant, application-focused learning.

Recognising this urgent need, the Indian Institute of Technology, Delhi ranked #2 among Engineering Colleges in India by NIRF 2024 has commenced the Certificate Programme in Data Science & Machine Learning. This six-month online programme is designed to equip early and mid-career professionals with the capabilities to lead in a data-centric world. From mastering Python and machine learning algorithms to working with real-world datasets, the programme prepares participants to apply data science effectively across business functions. With the surge in demand for data-literate professionals and the Indian government’s increasing investment in digital innovation, IIT Delhi’s programme offers a timely and powerful opportunity to upskill and stay ahead of the curve.

This programme is ideal for early and mid-level professionals seeking to build a strong foundation in data science and machine learning to advance their career prospects. It is also well-suited for professionals overseeing software development or machine learning projects who are looking to deepen their understanding of data-driven decision-making and apply these insights to accelerate business growth. The programme offers the right blend of academic rigour and practical tools. It also appeals to high-potential professionals passionate about leveraging machine learning to unlock business growth in an increasingly data-driven economy.

Participants will benefit from a well-structured, industry-aligned curriculum designed to build both foundational and advanced expertise in data science and machine learning. The programme offers live-online, interactive sessions led by renowned IITD faculty ensuring rigorous academic guidance. Learners will gain hands-on experience by working with real-world datasets and engaging with case studies that reflect current industry challenges. Collaborative peer-to-peer learning encourages exchange of ideas and diverse perspectives, while structured insights prepare professionals to apply data-driven approaches across sectors.

New Delhi, India, June 16, 2025: DEE Development Engineers Limited (DDEL), a leading provider of advanced process piping, has announced the elevation of Ms. Shruti Aggarwal as a Whole-Time Director of the Company for a period of five years with effect from 14 April 2025.

Shruti Aggarwal

She is responsible for overseeing the company’s financial strategy, planning, and compliance, while also supporting operational decision-making through data-driven insights. Under this role as Whole-Time Director, Ms. Shruti will also continue to serve on the boards of Malwa Power Private Limited and DEE Fabricom India Private Limited, contributing to strategic direction and financial governance across the group.

Commenting on the development, Mr. Krishan Lalit Bansal, Chairman & Managing Director, Dee Development Engineers Limited stated, “Shruti has been an integral part of Dee Development for many years, and this elevation is a progression of her dedication and leadership. She understands our values, our people, and the purpose that unites us. I am confident that in her new role, she will play a pivotal part in driving sustainable growth while continuing to deliver unparalleled value to all our stakeholders.”

With over 13 years of experience in financial planning, budgeting, operations, and management reporting, she brings a strong track record of aligning finance with business goals. Alongside her new role as a Whole-Time Director, she is part of the promoter group of the company and has been associated with DEE since 2011, having served most recently as Vice President (Operations).

Ms. Shruti Aggarwal, Whole-Time Director of Dee Development Engineers Limited said, “I am grateful to the board for bestowing this responsibility on me. Dee Development has been more than just a workplace, it’s been a space of learning, growth, and shared purpose. As I step into this new role, my focus will be on strengthening what we have built together, delivering world-class engineering solutions while upholding the highest standards of ethics, integrity, and excellence. I look forward to working closely with our teams to pursue excellence in all aspects of our business.”

She holds a Bachelor of Commerce from the University of Delhi, is a Chartered Financial Analyst (ICFAI), Tripura, and has completed a PGDM (Finance) from Shri Ram Institute of Management.

Dehradun, 16 June 2025: Aaroha Musical Wellness is all set to host the second edition of its much-anticipated Musical Healing Retreat from 27^th to 29^th June 2025 at Punarnava Wellness Resort & Spa, Dehradun. This unique three-day retreat brings together the essence of India’s ancient wellness systems, classical and Sufi music, and spiritual practices—offering an immersive journey toward healing and harmony.

Aaroha offers a rare opportunity to disconnect from the fast-paced world and reconnect with the self in the lap of nature.

The healing journey at Aaroha will be guided by revered wellness experts and spiritual masters. Among them are Dr. N.K. Sharma, a global name in Reiki and Past Life Regression; Vision Divinity, offering immersive Sound Healing sessions; Meher, a practitioner of Vedic Yogic Healing; and Ayurveda experts from Kairali, known for blending tradition with modern science. These experiences will be complemented by interactive sessions with Vaishnavacharya Jai Jai Sri Abhishek Goswami Maharaj, whose discourses on spirituality in contemporary times are celebrated worldwide.

Speaking about the initiative, Bani Sharma, Co Founder Aaroha Musical Wellness said: “Every activity at Aaroha is crafted to balance the physical, emotional, and spiritual energies of individuals. By uniting ‘Surr, Swar, and Sargam’ with untouched nature, Aaroha offers an immersive journey into self-healing through sound, movement, and stillness.”

At the core of the retreat lies the theme: “Rhythm of Wellness – Embrace Ancient Wellness Therapy, Spirituality & Musical Culture in the Lap of Nature.” Participants will engage in a thoughtfully designed series of wellness sessions including Sound Baths, Chakra Healing, Yoga, and Spiritual Talks, all integrated with the therapeutic power of music. These practices aim to restore the physical, emotional, and spiritual balance of each participant.

Beyond therapy and talks, Aaroha will demonstrate how dance forms, mudras, and musical instruments are more than cultural expressions – they are conduits of inner transformation. In an age where music is often seen only as entertainment, Aaroha aims to remind the world that all instruments have healing power, and all dance forms are rooted in wellness and spirituality.

The retreat also seeks to spark a larger movement around nature conservation. Through its spiritually rich programming – musical rituals, dance performances, and mindful wellness practices – Aaroha will drive awareness about preserving the planet, especially Uttarakhand’s ecologically sensitive landscapes.

Aaroha’s larger vision is to position India as a global epicenter for wellness tourism, attracting seekers from across the world – just as adventurers trek to Everest, spiritual and wellness travellers will journey to Dehradun to find solace in music, therapy, and nature.

As part of this vision, Aaroha plans to develop eco-friendly wellness hubs in Uttarakhand’s villages that harmonise with the local ecosystem, preserving the region’s natural integrity. It also aims to establish spiritual, Ayurvedic, and musical gurukuls, nurturing future generations in traditional healing arts. Additionally, the retreat intends to foster women empowerment and local employment opportunities through sustainable wellness tourism, while promoting locally crafted organic products such as essential oils, incense, herbal soaps, and remedies derived from native flora of the hills.

With support from both private and government sectors, Aaroha aims to shape Uttarakhand into a holistic wellness destination – where Indian traditions meet global standards of mindful living. The retreat will also serve as a platform to promote India’s diverse cultural heritage, many aspects of which remain unexplored or forgotten. While Indian artists travel abroad to showcase our traditions, Aaroha’s mission is to attract the world to India to experience them in their purest form.

To strengthen its impact, Aaroha invites brands and partners to align with its vision and gain premium exposure to an audience that includes wellness professionals, bureaucrats, ministers, HNIs, investors, lifestyle influencers, and media.

Mumbai, 16 June, 2025 – GAIL (India) Limited is delighted to announce that its flagship initiative, ‘HAWA BADLO’, has been honoured with the prestigious Afaqs! Marketers Excellence Award in the category of ‘Best Content Marketing Campaign – Content’. This recognition is a testament to the powerful storytelling and impactful engagement achieved through the campaign, which has consistently championed the cause of clean air and environmental responsibility.

The award ceremony took place at The Westin, Goregaon, Mumbai, and represents one more significant milestone in the continued journey of the Hawa Badlo initiative. This most recent award follows closely on the recognition of another important award – the Hawa Badlo: Reconnect To Roots campaign was recently acknowledged at vIDEA 2025 – The Video Media Awards & Summit, which took place in Gurgaon. These sequential awards represent the ongoing importance and effectiveness of the campaign in encouraging important conversations about the environment.

Hawa Badlo: Reconnect To Roots is an impactful reminder of India’s rich culture and ecological heritage, and urges its citizens to reconnect and revive the sustainable living practices that are a significant part of the Indian way of living. The campaign seeks to remind audiences of the values of organic living, recycling, upcycling, and waste minimisation, which are rooted in Indian culture and are relevant now more than ever to address the environmental challenges that modern society faces. The campaign also advocates for strengthening local economies and reclaiming environmentally sound practices and habits of our ancestors.

One of the central themes of the campaign is yoga, which exemplifies the unity between self and nature. Rooted in the Sanskrit word meaning ‘to unite’, yoga is more than a physical practice—it is a philosophy that mirrors the campaign’s message of alignment between the individual and the environment. By promoting such holistic ideals, Hawa Badlo invites people to become active participants in the movement for a cleaner and more conscious future.

Anastasia Beverly Hills has launched its most awaited Impeccable Range in India — featuring the Impeccable Blurring Second-Skin Matte Foundation and the 24HR Blurring Matte Setting Spray. A must-have addition to your makeup kit, this range is designed for those who desire a flawless, second-skin base with a soft matte finish that lasts all day. Whether you’re heading out for a long workday or a night out, these essentials blur imperfections, control shine, and give your beauty routine the perfect finish it deserves.

1)     Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

The Impeccable Blurring Second-Skin Matte Foundation is flawlessly designed for your busy, modern life. This weightless, water-based formula glides on like a dream, delivering a soft velvet-matte finish that feels like a second skin. Offering buildable medium to full coverage, it stays fresh and radiant for up to 12 hours without fading or settling into fine lines, so you can move through your day with confidence. Enriched with hydrating Hyaluronic Acid, pore-blurring Bixa Orellana, and glow-enhancing Phytoglycogen, it not only perfects your complexion but nourishes and plumps your skin from within. Perfect for every skin type, including sensitive and oily, this dermatologist-tested, cruelty-free, and vegan foundation comes in luxe, custom-molded packaging—because your beauty routine deserves a touch of everyday luxury. Whether it’s work, brunch, or a night out, this foundation keeps you looking effortlessly impeccable.

2. Anastasia Beverly Hills Impeccable 24HR Blurring Matte Setting Spray

The Impeccable 24HR Blurring Matte Setting Spray is high-performance, water-based formula designed to lock in your look with an ultra-fine mist that delivers a soft-focus, blurred finish. Instantly mattifying and shine-controlling, it keeps your makeup in place for up to 24 hours without feeling heavy or dry. Perfect for all skin types, especially oily skin, it offers a weightless, non-sticky feel and a refreshing yuzu and ginger scent that energizes with every spritz. The translucent, non-comedogenic spray blends seamlessly into your routine, preventing makeup from fading or settling into fine lines, while being both dermatologist- and ophthalmologist-tested. Cruelty-free and vegan, this setting spray is a must-have for long-lasting, fresh-looking skin that doesn’t compromise on comfort or care.